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1、AlcoholSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in the alcohol indus
2、try across all platforms.However,Instagram reels remain the most engaging sort of media.Content StrategyAlcohol brandsexamples 34.52%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsWhile the average post interactions on Facebook and Twitter remain mostly flat,on Instagram,they drop by 34.5
3、2%in the last 12 months.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry In the last 12 months,brands in the Alcohol category shared:68.48%photos 12.91%albums 12.81%videos 4.85%links 0.93%statusesContent diver
4、sity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry Posts types on InstagramIn the last 12 months,brands in the Alcohol categ
5、ory shared:65.45%photos 14.22%reels 13.99%carousels 6.31%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry Posts types on TwitterIn the last 12 months,brands in the Alcohol category shared:56.97%status 19.81%photos 19.50
6、%links 3.70%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.41%Avg.engagement rate per post for photo Photos perform best in terms of organic performance on Facebook worldwide.Photos(0.41%)are followed by albums,which have a 0.31%engagement rate.Posts performanceon
7、FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry 1.18%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.18%,followed by carousels,with an average eng
8、agement rate of 1.15%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry Organic performance of posts types on Instagram0.35%Average engagement rate per post for videoIn terms of organic performance on Twitter worldwide,videos p
9、erform best,with an average engagement rate of 0.35%,which is 1%more than the 2nd highest post type,photo.Posts performanceon TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry Organic performance of posts types on TwitterAverage engagement rate and
10、distribution of engagement rate on Facebook,Instagram,and Twitter.Overall engagement data shows that alcohol-related brands have established a more significant niche on Instagram.On the other hand,alcohol-related posts have been shared the most on Twitter.Organic EngagementAverage engagement rate pe
11、r post across all platforms0.90%Average engagement rate per postWith an average engagement rate of 0.90%per post,Instagram remains the most engaging medium for the alcohol sector.Instagramthe most engaging platformDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol i
12、ndustry 0.36%AVG.ENGAGEMENT RATE PER POSTFACEBOOK Engagement rate over time on FacebookDistribution of engagement rate on FacebookFrom January to August 2022,the avg.engagement rate per post on Facebook has tried to remain constant.There can be seen significant growth in October 2022,and the avg.eng
13、agement rate per post for the alcohol industry is higher than the avg.engagement rate for all sectors(0.16%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry 0.9
14、0%AVG.ENGAGEMENT RATE PER POSTINSTAGRAM Engagement rate over time on InstagramDistribution of engagement rate on InstagramFrom January to July 2022,the avg.engagement rate per post on Instagram has tried to remain constant.There can be seen significant growth in August 2022,and the avg.engagement ra
15、te per post for the alcohol industry is higher than the avg.engagement rate for all sectors(0.88%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry 0.10%AVG.ENGAGEMENT RATE PER POSTTWITTEREngagement rate over time on TwitterDistribution of engagement rate
16、 on TwitterFrom January to mid-June 2022,the avg.engagement rate per post on Twitter has tried to remain constant.There can be seen significant growth in August 2022,and the avg.engagement rate per post for the alcohol industry is higher than the avg.engagement rate for all sectors(0.03%).Posts per
17、week between platforms7.44Average posts per weekBetween January 2022 and December 2022,alcohol brands shared 2.24-Instagram posts,1.78-Facebook posts,and 7.44 Twitter posts per week.Posting frequency on TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol indus
18、try Improve your social media strategy with Socialinsider All in one place for competitor research and social media analytics Ready to download social media reports Review the performance of certain social postsBook a demoFacebook engagement rate per post(by followers)Facebook engagement rate per po
19、st is calculated as the sum of reactions,comments and shares on the post divided by the total number of fans that page has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rate per post is calculated as the sum of likes and comments on the pos
20、t divided by the total number of followers that profile has.The result is then multiplied by 100.Twitter engagement rate per post(by followers)Twitter engagement rate per post is calculated as the sum of likes and Retweets received on the Tweet divided by the total number of followers that profile h
21、as.The result is then multiplied by 100.Average Posts per DayThe average number of posts published in a day in the selected time period.This is calculated as the total number of posts divided by the number of days in the interval of the selected time period.InteractionsThe number of interactions(com
22、ments,reactions,shares)received for the posts published in the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts2,107,000195,385,000995,000115,889,000757,000292,888,000Methodology