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1、TelecomSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in the telecom indus
2、try across all platforms.However,Instagram Reels remain the most engaging sort of media.Content Strategytelecom brands-examples40.96%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsWhile the average post interactions on Facebook and Twitter remain mostly flat,they dropped by 40.96%on Insta
3、gram in the last 12 months.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry In the last 12 months,brands in the Telecom category shared:55.08%photos 27.16%videos 8.34%albums 8.26%links 1.14%statusesContent div
4、ersity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Posts types on InstagramIn the last 12 months,brands in the Telecom cat
5、egory shared:47.76%photos 19.31%carousels 16.73%videos 16.18%reelsContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Posts types on TwitterIn the last 12 months,brands in the Telecom category shared:69.06%status 27.08%links 2.6
6、2%photos 1.22%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.27%Avg.engagement rate per post for status Statuses perform best in terms of organic performance on Facebook worldwide.Statuses(0.27%)are followed by links and photos,which have a 0.15%engagement rate.Pos
7、ts performanceon FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry 1.86%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.86%,followed by photos,with
8、an average engagement rate of 0.65%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Organic performance of posts types on Instagram0.06%Average engagement rate per post for photoIn terms of organic performance on Twitter worl
9、dwide,photos perform best,with an average engagement rate of 0.06%.Posts performanceon TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Organic performance of posts types on TwitterAverage engagement rate and distribution of engagement rate on Face
10、book,Instagram,and Twitter.Overall engagement data shows that telecom-related brands have established a more significant niche on Instagram.On the other hand,telecom-related posts have been shared the most on Twitter.Organic EngagementAverage engagement rate per post across all platforms0.80%Average
11、 engagement rate per postWith an average engagement rate of 0.80%per post,Instagram remains the most engaging medium for the telecom sector.Instagramthe most engaging platformDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry 0.14%AVG.ENGAGEMENT RATE PER PO
12、STFACEBOOK Engagement rate over time on FacebookDistribution of engagement rate on FacebookFrom June to September 2022,the avg.engagement rate per post on Facebook has tried to remain constant.Even though there can be seen significant growth in November 2022,the avg.engagement rate per post for the
13、telecom industry is lower than the avg.engagement rate for all sectors(0.16%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry 0.79%AVG.ENGAGEMENT RATE PER POSTI
14、NSTAGRAM Engagement rate over time on InstagramDistribution of engagement rate on InstagramFrom January to August 2022,the avg.engagement rate per post on Instagram has tried to remain constant.Even though there can be seen significant growth in September 2022,the avg.engagement rate per post for th
15、e telecom industry is lower than the avg.engagement rate for all sectors(0.88%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry 0.003%AVG.ENGAGEMENT RATE PER POSTTWITTEREngagement rate over time on TwitterDistribution of engagement rate on TwitterFrom Ja
16、nuary to December 2022,the avg.engagement rate per post on Twitter has remained constant.The avg.engagement rate per post for the telecom industry is lower than the avg.engagement rate for all sectors(0.03%).Posts per week between platforms122.83Average posts per weekBetween January 2022 and Decembe
17、r 2022,telecom brands shared 3.49-Instagram posts,4.10-Facebook posts,and 122.83 Twitter posts per week.Posting frequency on TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Telecom industry Improve your social media strategy with Socialinsider All in one place for
18、 competitor research and social media analytics Ready to download social media reports Review the performance of certain social postsBook a demoFacebook engagement rate per post(by followers)Facebook engagement rate per post is calculated as the sum of reactions,comments and shares on the post divid
19、ed by the total number of fans that page has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rate per post is calculated as the sum of likes and comments on the post divided by the total number of followers that profile has.The result is then
20、 multiplied by 100.Twitter engagement rate per post(by followers)Twitter engagement rate per post is calculated as the sum of likes and Retweets received on the Tweet divided by the total number of followers that profile has.The result is then multiplied by 100.Average Posts per DayThe average numbe
21、r of posts published in a day in the selected time period.This is calculated as the total number of posts divided by the number of days in the interval of the selected time period.InteractionsThe number of interactions(comments,reactions,shares)received for the posts published in the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts726,000154,649,000227,00041,219,000462,0002,950,779,000Methodology