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1、Home livingSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in th
2、e home-living industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyHome&Living brandsexamples62.69%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsThe median post interaction rate for Facebook,Instagram and Twitter in the home&living bus
3、iness remains steady.Since March 2022,there has been a 62.69%decrease in TikTok interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide
4、 data for the Home living industry Posts types on InstagramIn the last 12 months,brands in the Home living category shared:58.17%photos 18.43%carousels 16.25%reels 7.14%videosContent diversity on InstagramIn the last 12 months,brands in the Home-living category shared:60.94%photos 19.32%albums 13.73
5、%videos 5.59%links 0.40%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Posts types on Twitt
6、erIn the last 12 months,brands in the Home-living category shared:40.12%status 38.65%photos 14.58%links 6.62%videosContent diversity on Twitter0.86%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 0.86%,
7、followed by carousels,with an average engagement rate of 0.51%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Organic performance of posts types on InstagramOrganic performance of posts types on Facebook0.2%Avg.engagemen
8、t rate per post for link Links perform best in terms of organic performance on Facebook worldwide.Links(0.2%)are followed by status,which have a 0.18%engagement rate.Posts performanceon FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry 0.19%Ave
9、rage engagement rate per post for videoIn terms of organic performance on Twitter worldwide,videos perform best,with an average engagement rate of 0.19%,which is 0,0003%more than the 2nd highest post type,photo.Posts performanceon TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwid
10、e data for the Home living industry Organic performance of posts types on TwitterAverage engagement rate and distribution of engagement rate on TikTok,Instagram,Facebook and Twitter.Overall engagement data shows that home&living-related brands have established a more significant niche on TikTok.On t
11、he other hand,home&living-related posts have been shared the most on Twitter.Organic EngagementAverage engagement rate per post across all platforms4.32%Average engagement rate per postWith an average engagement rate of 4.32%per post,TikTok remains the most engaging medium for the home&living sector
12、.TikTokthe most engaging platformDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry 4.32%AVG.ENGAGEMENT RATE PER POSTTIKTOK Engagement rate over time on Ti
13、kTokDistribution of engagement rate on TikTokFrom June to November 2022,the avg.engagement rate per post on TikTok has tried to remain constant.There can be seen significant growth in March 2022,and the avg.engagement rate per post for the home&living industry is higher than the avg.engagement rate
14、for all sectors(4.06%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry 0.53%AVG.ENGAGEMENT RATE PER POSTINSTAGRAM Engagement rate over time on InstagramDistribution of engagement rate on InstagramFrom January to July 2022,the avg.engagement rate per
15、post on Instagram has tried to remain constant.Even though there can be seen significant growth in September 2022,the avg.engagement rate per post for the home&living industry is lower than the avg.engagement rate for all sectors(0.88%).0.16%AVG.ENGAGEMENT RATE PER POSTFACEBOOK Engagement rate over
16、time on FacebookDistribution of engagement rate on FacebookFrom January to June 2022,the avg.engagement rate per post on Facebook has tried to remain constant.Even though there can be seen significant growth in December 2022,the avg.engagement rate per post for the home&living industry is lower than
17、 the avg.engagement rate for all sectors(0.161%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry 0.08%AVG.ENGAGEMENT RATE PER POSTTWITTEREngagement rate
18、 over time on TwitterDistribution of engagement rate on TwitterFrom April to August 2022,the avg.engagement rate per post on Twitter has tried to remain constant.There can be seen significant growth in September 2022,and the avg.engagement rate per post for the home&living industry is higher than th
19、e avg.engagement rate for all sectors(0.03%).Posts per week between platforms5.73Average posts per weekBetween January 2022 and December 2022,home&living brands shared 3.39-Instagram posts,2.86-Facebook posts,5.73-Twitter posts and 2.29-Tiktok posts per week.Posting frequency on TwitterDate Range:1
20、Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Improve your social media strategy with Socialinsider All in one place for competitor research and social media analytics Ready to download social media reports Review the performance of certain social postsBook a d
21、emoFacebook engagement rate per post(by followers)Facebook engagement rate per post is calculated as the sum of reactions,comments and shares on the post divided by the total number of fans that page has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram e
22、ngagement rate per post is calculated as the sum of likes and comments on the post divided by the total number of followers that profile has.The result is then multiplied by 100.Twitter engagement rate per post(by followers)Twitter engagement rate per post is calculated as the sum of likes and Retwe
23、ets received on the Tweet divided by the total number of followers that profile has.The result is then multiplied by 100.TikTok engagement rate per post(by followers)This is calculated as the sum of likes,comments,and shares on the post divided by the total number of followers that page has.The resu
24、lt is then multiplied by 100.Average Posts per DayThe average number of posts published in a day in the selected time period.This is calculated as the total number of posts divided by the number of days in the interval of the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts108,00012,834,0001,273,000224,272,0003,120,000463,532,000637,00018,9894,000Methodology