1、TRENDSCREATIVE202322023 CREATIVE TRENDSWith it,youll explore:Dive into CREATIVITY.Explore a new Creative Trends Report.Our ultimate creative toolkit has returned.Adobe Stock taps into the power of the Creative Clouds global network of creators to bring you insights into the creative trends growing t

2、hroughout 2023.Developed using research from extensive internal and external data,this 2023 Creative Trends Report envelops you in four trends.Theyre forecasted to dominate the year ahead and provide motion,visual,and design possibilities to make the trends your own.The shift from curated to candid

3、with the Real is Radical trendA new breed of brand influencers with the Animals and Influencers trendA nostalgia revival with the Retro Active trendNew horizons with the Psychic Waves trend3.2023 CREATIVE TRENDSPsychicThe post-pandemic shift towards prioritizing mental health and wellness is driving

4、 new ways of exploring spirituality,nature,and wellness moving beyond the physical world.Get on a new wavelength and take a ride through these dimensions of mesmerizing gradients and rich visual storytelling.42023 CREATIVE TRENDSWelcome to a world where nature is intensified and digitally recreated

5、to reflect its healing benefits1.Shape-shifting forms,color-changing surfaces,imaginary dreamscapes,and natural materials and textures ignite the senses.ExperiEntial Escapism.Explore new realms OF AWARENESS.Enter a world that invites you to look within.From growing tarot experiences4,to practicing t

6、he art of manifestation,research5 has found people are more likely to turn to astrology during stressful periods and use it as a self-discovery tool.astrology and spirituality.Plenty of brands show what being well looks like2,but the new pursuit of wellbeing more and more often represents how it fee

7、ls.of Gen Zers say they are stressed or anxious3 most or all of the time.non-traditional wellness.46%$2.2 billionThe psychic services6 market has been valued at aroundin the U.S.52023 CREATIVE TRENDS2023 CREATIVE TRENDSCreate a spiritual,calm vibe through eye-catching videos.Capture elements of non-

8、traditional wellness through surreal illustrations.Or walk through natures wonders using stunning images.The trend is yours when you add these motion,design,and visuals to your project.Bring thetrend home.PsychicCheck out the Psychic Waves collection 662023 CREATIVE TRENDS2023 CREATIVE TRENDSBreak a

9、way from repetitive editing and channel your creative energy into your next masterpiece with Adobe Express.Simplify your projects when you choose from thousands of beautiful,fully customizable templates for social media content,logos,and more all in one app.Find new ways TO CREATE with Adobe Express

10、.3.Whip up a campaign that has a consistent look and feel across all of your channels by working on pages of any size within a single project.2.Use the intuitive Quick Action tools to remove backgrounds,animate text,personalize it to your brand,resize content,and much more in a few easy taps.4.Share

11、 your work directly with others or use the Content Scheduler tool to set your social media content to go live at a later time.Scan the QR code to open the mobile Adobe Express app1.Choose a professionally designed template provided by Adobe Express,or get started using your own content.Jumpstart cam

12、paigns with Adobe Express:2023 CREATIVE TRENDS2023 CREATIVE TRENDSAs expectations for diverse and authentic images become mainstream,the demand for real,unvarnished moments,experiences,and realities soars.Brands are embracing campaigns featuring all races,genders,ages,abilities,and sizes swapping ou

13、t curated for candid moments.RealisRadical.782023 CREATIVE TRENDS2023 CREATIVE TRENDS“Spurred by digital transformation and the industry obsession with seamlessness7,branding and brand experiences have grown entirely boring.Its high time to shake things up and ditch the minimalism for something more

14、 real.”sea of sameness-Wolff Olins global principal of creative Wayne Deakin.Filtered momentsWith no camera filters,effects options or like buttons available,the LiveIn app offers users an unfiltered,intimate experience10 when communicating with friends and family,and its influence is spilling over

15、to other platforms.Carl Cederstrm,Associate Professor at Stockholm University,calls this phenomenon the wellness syndrome8,where an obsession with health,happiness and optimisation often makes people feel worse.Perfectionist wellnessIn 2021,51%of Americans ages 18 to 29 said that at least several da

16、ys in the last two weeks they had felt down,depressed,or hopeless,according to a Harvard Youth Poll9.Follow what led to the REALNESS REVOLUTION.According to a recent Pinterest Body Neutrality Report11:increase in“Loving myself”searches36%increase in“How to become more confident”searches 32%3xincreas

17、e in“Accept your body”searches92023 CREATIVE TRENDS2023 CREATIVE TRENDSCheck out the Real is Radical collection Bring thetrend home.RealisRadicalExpress a goofy,behind-the-scenes moment through a video.Capture someones authentic style with colorful illustrations.Or get personal with an emotion-fille

18、d close-up image.The trend is yours when you add these motion,design,and visuals to your project.102023 CREATIVE TRENDS2023 CREATIVE TRENDSBecause most people experience social content on their cellphones,vertical videos have become a must-have.With a more spontaneous vibe than horizontal videos,the

19、y give your brand a more authentic look and feel.Using Premiere Pro,you can quickly edit your horizontal videos to be vertical with Auto Reframe,making a bigger impact with your followers.Keep it real with VERTICAL videos.3.Select vertical video in the target aspect ratio pop-up and the sequence wil

20、l be automatically reframed.2.Use the Auto Reframe Sequence video effect to adjust it to vertical.4.Fine-tune your videos with the motion presets and clip nesting.1.Drag and drop your video in the Timeline,and Premiere Pro automatically sets the aspect ratio of the project based on the first clip yo

21、u add.Do it in 4 easy steps:112023 CREATIVE TRENDS2023 CREATIVE TRENDSAnimals&Influencers.Whether it be a real-life furry friend or a charming anime avatar,charismatic creatures have proven themselves to be powerful tools that attract and retain consumer interest and engagement.As a result,they have

22、 become a dominating presence in brand messaging,proliferating across sectors in the form of anime,illustrations,photography,and 3D renders.2023 CREATIVE TRENDS2023 CREATIVE TRENDSBROWSE ananimal OR influencer.Rise to fame:Brands are harnessing the power of animes charm.Successful Japanese Virtual Y

23、ouTuber,Kizuna AI17,transitioned from just making videos to also making campaigns for the noodle company Nissin,partnering with a gaming company,and more.Salary prospect:HIGH With the world watching more anime,the global market for it is projected to reach$45.4 billion18 by 2027.Rise to fame:It was

24、led by consumers insatiable desire for cat and dog visuals.As pet ownership increased during the pandemic,so have campaigns emphasizing health benefits12 of having pets.Salary prospect:HIGH Petfluencer jiffprom earned an average of 16,934 about$23,900 U.S.dollars per video on TikTok13.Rise to fame:S

25、ince virtual influencers yield 3 times more engagement15 than humans(many finding them more trustworthy and relatable),brands are leveraging them in more and more ads.Salary prospect:HIGH In China,the market is estimated16 to reach 270bn RMB($42.58bn)by 2030,up from 6bn RMB($875.9m)in 2021.Anime inf

26、luencer.Pet fluencer.Synthetic influencer.In 2020,there was a 30%increase in ownership of small animals,fish,and reptiles in the US.14There was a 118%rise in global demand19 for anime over the past two years.12 12132023 CREATIVE TRENDS2023 CREATIVE TRENDSGet a peek into an avatars virtual world with

27、 a video.Connect with consumers love for their pets with cartoon-like illustrations of cute animals.Or capture the bond between pet and owner with a crisp image of them together.The trend is yours when you add these motion,design,and visuals to your project.Bring thetrend home.Check out the Animals&

28、Influencers collection 142023 CREATIVE TRENDSAdobe Stock transparent PNGs are versatile enough for any creator from allowing you to easily give them a background,to being compatible to use with any creative app,the possibilities are endless.That means that with them,you can easily drop an image of a

29、 dolphin in a desert,or a flamingo in Mars,without spending hours silhouetting and refining.Check out this collection of transparent PNG animals to transport a creature of your own to a surreal location.Explore the TRANSPARENT animal PNG collection.152023 CREATIVE TRENDSUnlike other short-lived tren

30、ds,the boom in the aesthetic that references the 90s and Y2K extends far beyond fashion.From old-school flip phones to a rise in the Y2K design aesthetic,get ready for a nostalgia revival.RetroRetroRetroRetroActive162023 CREATIVE TRENDSThis rainbow-fueled color palette,toy-inspired style brings out

31、the kid in all of us,and its rise in popularity is being reflected in Etsy shops,Depop shops,and indie brands.KIDCORE:Childhood aesthetic.Scan our SCRAPBOOK.This general feeling of nostalgia is resulting in a rise of 1990s tech,particularly among Gen Z.Mashable22 reports a resurgence of wired headph

32、ones that communicate effortlessly cool style.TECH it back.On TikTok,#y2kfashion has 337.9m views,and 924k posts on Instagram.A few top items included low-rise jeans,miniskirts,halter tops,and fingerless gloves.Y2K everything.Searches for y2k outfits21 saw a 47%year over year increase on Pinterest f

33、rom 2020.The term“digital camera trend”23 has 137.3 million views on TikTok.There was a 2,439%increase in Etsy searches of“Kidcore”20 over the same period the year before.RetroRetroRetroRetroActive172023 CREATIVE TRENDSRevive some retro movement with a roller skating video.Add a pop of 90s color and

34、 pattern with a vibrant text illustration.Or capture a nostalgic moment with an image of teens wearing bucket hats.The trend is yours when you add these motion,design,and visuals to your project.trend home.Bring THECheck out the Retro Active collection 182023 CREATIVE TRENDSGive your 3D product shot

35、s a nostalgic twist by using Adobe Stock images shot by professional photographers,saving you the time and costs of a photoshoot.Whether you want to set the scene with a Y2K hot-pink Barbiecore moment,or create a backdrop that nods to 90s tech,you can find the perfect vibe to enhance your project.A

36、3-step guide to APPLYING a retro backdrop.Step 3:Make any final tweaks(and dont forget to check out the retro font available in Adobe Express for that extra detailed touch.)Then,just share your final 3D render with others.Step 2:Once you see what you want,just drop the watermarked background photo i

37、nto Adobe Substance 3D Stager and apply“Match Image AI”to quickly adjust the lighting and perspective to the scene.Step 1:Use the advanced search filters to narrow down what kind of image youre looking for:with copy space,include(or omit)people,and add a keyword like“Retro”to find the perfect shot.1

38、92023 CREATIVE TRENDSUnlimited Downloads.Unlimited CREATIVITY.Get unlimited downloads of more than 250 million standard images,vectors,illustrations,templates,and 3D Adobe Stock standard assets all from within your favorite Creative Cloud apps.Get started today.Do more with Pro Edition.Pro Edition f

39、or teamsPro Edition for enterprise1-888-724-45081-800-685- 2023 Adobe.All rights reserved.Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.2023 CREATIVE TRENDSCandice Medeiros,“Brand Strategies:Wellness,

40、”WGSN,April 20,2022.Allyson Rees,Brielle Saggesse,Martina Rocca,“The Future of Wellness,”WGSN,May 24,2022.“The Mental Health of Gen Zs and Millennials in the New World of Work,”Deloitte,May 2022.Andrew Hutchinson,“YouTube Launches Custom Tarot Card Experience,Featuring Various Platform Stars,”Social

41、MediaToday,June 7,2022.G.A Tyson,“People Who Consult Astrologers:A Profile,”ScienceDirect.“Psychic Services Industry in the US-Market Research Report,”IBIS World,April 9,2021.Wayne Deacon,“The World of Branding Demands a Counterculture Movement,”The Drum,June 30,2022.“The Wellness Syndrome,”Stockhol

42、m University,January 29,2015.“Harvard Youth Poll,”Harvard Kennedy School Institute of Politics,April 23,2021.Sarah Perez,“Locket,an App for Sharing Photos to Friends Homescreens,Hits the Top of the App Store,”TechCrunch,January 11,2022.“Pinterest Body Neutrality Report Shows Searches Containing“Weig

43、ht Loss”Have Decreased 20%Since Introducing Weight Loss Ad Ban,”Pinterest Newsroom,July 11,2022.Alexandra Jardine,“Cats and Dogs are Endorphins and Legal Highs in Playful Pet Insurance Ads,”AdAge,July 7,2022.12 3 4 567 8910 11 12 Jiffpom TikTok Profile,accessed September 29,2022.“Boom Or Bust:Will t

44、he COVID Pet Spike Last?,”American Pet Products Association.“Virtual Influencers Survey and Infographic,”The Influencer Marketing Factory,March 29,2022.Fan Feifei,“Virtual Humans Poised for Big Advances,”China Daily,August 2,2022.Astrid Hiort,“Leading VTuber Kizuna AI Confirms Anime Project Debut,”V

45、irtual Humans,March 29,2022.“Global Anime Market 2022-2025,”Globe Newswire,April 5,2022.Patrick Brzeski,“How Japanese Anime Became the Worlds Most Bankable Genre,”The Hollywood Reporter,May 16,2022.Ashlee Mitchell,“Kidcore is the Wholesome Internet Aesthetic Inspired By Childhood,”NYLON,October 14,2

46、020.Amanda Ross,“Barbiecore Beauty Is the Hot-Pink-Everything Aesthetic Taking Over,”Byrdie,August 2,2022.Elena Cavender,“Why Gen Z Is Plugging in Wired Headphones and Tuning Out AirPods,”Mashable,October 28,2021.Mashable SEA,“TikTok is Bringing Back the 00s Digital Camera,”Mashable SE Asia,October 31,2022.131415 1617 1819 20 21 22 23Citations