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1、THROUGH THE LENS OF CESJANUARY 5-8,2023TRENDSTRENDSMEDIAMEDIATODAY TODAY ININ2WHAT IS CES?WHAT IS CES?CES(formerly known as the Consumer Electronics Show),the annual international technology,electronics,and innovation conference,is recognized as the most influential tech event in the world,with a le
2、gacyof serving as the place breakthrough technology launches,global innovators can connect,and plenty of brands set their blueprint fortech-driven creativity for the year.Its not just about seeing the latestTVs coming to market;its about gleaning insight into what the futurecould look like for how w
3、e work,play,travel,and live in the longer term.The first CES launched in 1967,with 250 exhibitors and 17,500 attendees in New York City.This year,the conference featured over 1,300 exhibitors-including manufacturers,developers,and suppliers of consumer technology hardware,content,technology delivery
4、 systems,and more,covering both traditional and non-traditional technology product categories ranging from fintech to AI to IoT to robotics and more and aimed for 100,000 attendees from around the world.It also touted the United States largest auto show,thanks to the heavy presence of auto manufactu
5、rers touting next-gen cars.While CES is historically known to provide a look into the future 5-10 years from now,given the sense of urgency around the economy,supply and demand struggles across select sectors,slowing of venture-capital funding for startups,geopolitics,and emerging spaces like crypto
6、currency quickly posing challenges for governments,this years CES felt much more focused on instant innovation opportunities brands,platforms,and media partners can leverage in 2023.23 3ARTIFICIAL INTELLIGENCE(AI)The digital simulation of human intelligence processes by machines,especially computer
7、systems,with applications ranging from expert systems to natural language processing to speech recognition to machine vision.ADAPATIVE AIEvolves its code and continuously retrains its models to learn based on new inputs(e.g.,experiences,data processed)without requiring developers to rebuild it,enabl
8、ing the AI to produce faster,stronger business outcomes(e.g.,improved business processes),resulting in a way to continuously improve the customer experience via offerings like AI-driven chatbots that continuously improve their conversational skills with every engagement.GENERATIVE AIUses neural netw
9、ork models to create something new(e.g.,text,images,video)based on what is processed,hinting that the potential to impact a wide range of human creativity(e.g.,art,music)and potentially an opportunity for marketing tech fueled by generative AI to be applied marketing content creation(e.g.,text,audio
10、 tracks,images).CONNECTED DEVICESPhysical objects that can connect with each other and other systems via the internet.INTERNET OF THINGS(IOT)Devices that connect to the Internet to optimize functionality(e.g.,smart speakers).Also known as ubiquitous computing,ambient computing blends and embeds comp
11、uting power seamlessly and invisibly into our surroundings,reducing frictions that come with using tech and allowing connected devices to seamlessly work together.Think of ambient computing as building on IoT devices,focusing on the interaction between these devices and their users once connected.AM
12、BIENT COMPUTINGWEARABLESTechnology that is designed to be used while worn.TOUCHLESS TECHTechnology that allows users to interact with systems without any form of physical input.HUMANIZING HUMANIZING TECH TERMSTECH TERMS4HUMANIZING TECH TERMSHUMANIZING TECH TERMS4AUGMENTED REALITY(AR)An interactive d
13、igital experience that combines the real world and computer-generated content to add a layer of digital over a physical reality.Think of ARas transformative and VR as transportive.VIRTUAL REALITY(VR)A digital simulated experience that utilizes hardware to create a sense of being immersed in a fully
14、virtual world.WEB 3.0Evolved state of the world wide web touting a blockchain-powered decentralized ecosystem.It is designed for anyone to interact,create,socialize,etc.,and is a seamless fusion of both physical and digital lives.CRYPTOCURRENCYDigital version of currency used to buy and sell goods/s
15、ervices using an online ledger with strong security to keep online sales/purchases safe.NON-FUNGIBLE TOKENS(NFTS)Cryptocurrency-based token representing something unique(e.g.,Virtual art JPEG,Digital GIF,digital videos and audio),making it the subject of digital smart contracts that represent owners
16、hip.METAVERSEImmersive digital experiences enabling social,gaming and access to virtual worlds with the potential to bridge the digital and physical worlds.INTEROPERABILITYWhen virtual identities,experiences,economies,avatars,etc.can freely and seamlessly move between metaverse projects and platform
17、s.Describes the integration of physical and digital elements into an experience(e.g.,a retail or shopping experience).PHYGITAL5Also known as human rights for all people,“human security is defined as“people-centered,comprehensive,context-specific and prevention-oriented responses that strengthen the
18、protection and empowerment of all people.”such as human rights,including access to food,health care,clean air and water,along with political and security rights.As Gary Shapiro,President and CEO of the Consumer Technology Association,explained,“Tech innovation gives us the tools to work toward a bet
19、ter world and has always been the catalyst for historic change.Now more than ever,people are looking to the tech industry for leadership as we develop creative solutions to the worlds greatest challenges.”In a future of uncertainty economic,geopolitical,physical,emotional technology-enabled empathy
20、is critical.BETTER LIVING BETTER LIVING THROUGH THROUGH TECHNOLOGYTECHNOLOGYThis year CES partnered with the World Academy of Art and Science(WAAS)to highlight the role of technology in support of the United Nations efforts to advance human security.”Those creative solutions are predicated on techno
21、logies like AI,which enable tech tools to continuously learn with use and improve their offering.Were seeing specific critical AI concepts emerge,Adaptive&Generative,both of which offer different ways of delivering improved business results and intrinsically personalized communication strategies,in
22、efficient,constantly improving ways.Regardless of the AI or tech tools your brand experiments with this year,recognize that everyone has the ability,and the responsibility,to support consumers(overt or subconscious)desires for better living,especially if its better through technology.6TRENDSTRENDSWe
23、 live in interconnected times;our technology reflects that.Manyof these trends have similar threads running through them,such as AI,AR,IOT,AND web3,that form the foundation driving consumer behavioral changes and technology innovations and inventions.For example,youll see throughout these trends tha
24、t AI is less of technology tool and more of a fundamental element for other technologies and trends.Remember that these are tech trends that will impact and evolve consumer behaviors,investments,and expectations not only overthe next twelve months,but more likely over the next two tofive years.Keepi
25、ng in mind the bigger picture will help your brand find strategic ways to apply these trends and their implications to both your consumer-facing and internally-facing initiatives.0101SUSTAINABILITY:SUPPORTING THE PLANET&THE BOTTOM LINE70202TOUCHLESS:REACH OUT(BUT DONT)TOUCH ME100303CONNECTED LIVING:
26、BREAKING BOUNDARIES130404EXPERIENTIAL LIVING:DESPERATELY SEEKING MEANING160505HEALTH TECH:TECH-ENABLED EMPATHY190606WEARABLES:WEARING YOUR HEART(AND DATA)ON YOUR SLEEVE220707GAMING:ONE FOR ALL(PLATFORMS)&ALL FOR ONE(COMMUNITY)260808FUTURE OF WORK:SURFING THE WAVES OF WORK290909METAVERSE:GROWING ROOT
27、S327With more devices comes more need for managing and improving carbon emissions,energy consumption,and water usage,presenting a uniqueissue for the tech industry at a time when sustainability is becoming more criticalthan ever.We saw sustainability mindsets being adapted at CES by hardware and sof
28、tware developers,as well as those working to chart new paths in emerging territories like web3.In 2022,the crypto industry took steps towards a sustainable futurevia the blockchain platform Ethereums“merge,”transitioning from a proof-of-work to a proof-of-stake model which reduced its energy consump
29、tion by as much as 99%.Both major and emerging brands showcased how sustainability was builtinto the core of their products,not asa marketable afterthoughts.For example,LG Electronics highlighted its commitment to sustainability,showcasing its ESG(environment-social-governance)visionvia impactful in
30、novations in its Better Life for All exhibit space.Booth visitors saw how materials extracted from discardede-waste at the companys Chilseo Recycling Center are being used to manufacture parts for new LG products.Meanwhile,for Belkins 40th anniversary,they announcedtheir first“responsibly-built”prod
31、uctwill be shipping this year from its sustainability effort to use not only 73-75%post-consumer recycled plastics(PCR)in its consumer products,butalso using plastic-free packaging forsaid products.SUPPORTINGSUPPORTINGTHE PLANET&THE PLANET&THE BOTTOM LINE THE BOTTOM LINE Keeping pace with consumers
32、interest in the environment,well see companies and technologies touting sustainability efforts alongside performance efforts,attempting to tangibly deliver on their claims to avoid accusations of greenwashing and prove you can deliver superior product with sustainability at the core.TO BRANDSTO BRAN
33、DSSUSTAINABILITY:SUPPORTING THE PLANET&THE BOTTOM LINE-GROUPM CEO KIRK MCDONALD AMAZON ADS AT CESEVERY MOVEMENT REQUIRES SOMEONE OR SOMETHING TO SPARK ACTION.EDUCATION IS A CRITICAL STARTING POINT,BUT OUR BEST EFFORTS INDIVIDUALLY WILL BE IN VAIN IF WE CANT AGREE ON A COMMON METHODOLOGY WITH OMNICHA
34、NNEL COMPATIBILITY.WE CANT MANAGE WHAT WE CANT MEASURE.”80101Consumers are increasingly taking environmental issues into consideration when making purchase decisions.Understand that doing good for the environment isnt just doing good for the world;its good for business.Consumers want more supply cha
35、in visibility,leading to more curated supply from physical goods manufacturing to digital programmatic supply chains.Understanding how your business can evolve and adapt these changes aligns you with consumer values.Technologies like AR and AI provide digital solutions for brands to operate and mark
36、et more sustainability,showing phygital proof of their sustainable commitments.Positioning your brand message around sustainability isnt sufficient;consumers want sustainably and efficiency.Proving that going greener doesnt mean accepting anything less than an excellent product experience is critica
37、l in your storytelling.Consumers require that any green-aligned product or service matches the competitive marketplace offering;they wont invest in sustainability if the experience isnt perfect.Interested to learn more?Email MediaD90101SUSTAINABILITY:SUPPORTING THE PLANET&THE BOTTOM LINE 9Concept Lu
38、naGoodyearLCA60TSchneider HomePathfinderDells laptop solves for e-waste via a closed-loop system for creating,repairing,and reusing laptop parts thanks to the modular laptops ability to be dismantled in under a minute,with no screws required.Prototype tires are 90%derived from sustainable materials
39、and offer lower rolling resistance than its test reference tires,which means better gas mileage and longer EV ranges.Helium-filled dirigible that offers vertical takeoff and landing andcan reach speeds of 60 mph.Intelligent snake-like robot moves inside water pipes without stopping water distributio
40、n to provide actionable data that helps cities optimize water infrastructure investments and minimize water waste.Considering a UN report reported that worldwide water demand is expected to exceed supply by 40%by 2030,water waste in the supply chain is something that we cannot afford.The devices-one
41、 for the end user in the produce aisle,and another for the growers in the supply chain-can determine produceshelf life in real time,to minimize food waste.FROM THE FROM THE SHOWFLOORSHOWFLOORAmongst those concerns is the ability to interact(e.g.,shop,pay,check in somewhere)without physical touch,as
42、well as finding ways to ensure financial and data privacy ata time where financial and data hacks constantly make headlines.In a world where the pandemic has emphasized consumer concerns around both physical touch and digital privacy,plenty of biometric authentication technologiesdemoed their iris-s
43、canning facial recognition.Facial and behavioral biometrics tech give industries like hospitality,fintech,and retail new tools for access,personalization,and security.We even saw beauty brands providing full makeovers and skincare recommendations via AI and touchless facial scans.Even the CTA invest
44、ed in making CES a touchless venue experience,including touchless sinks,toilets,and paper towel dispensers,cashless payment systems at venue food outlets and business centers,touch badge printing at pickup,and other touchless offerings designed to facilitate a healthy business environment.10)(REACH
45、OUT REACH OUT BUT DON T BUT DON T TOUCH METOUCH ME With the return of in-person experiences working,entertaining,shopping,etc.,comes both the demand for the opportunity to reevaluate all touchpoints-digital and physical to ensure consumer comfort and safety,as well as find ways to improve upon exper
46、iences.0202TO BRANDSTO BRANDSTOUCHLESS:REACH OUT(BUT DONT)TOUCH MEPersonal preferences require personalized solutions.Understanding how your consumer opts to move throughout the world whether they want digital,tangible,or touchless experiences and how those preferences vary depending on the situatio
47、n or location-has an impact on how you connect with them and offer your experiences.Critical to the human experience is our ability to adapt and change.Your marketing strategy(both on and offline)must match the ability to be nimble and offer a plethora of options at all levels of physical,emotional,
48、and mental connection.Mimicking these behaviors should be integrated into your physical experiences,whether thats interactive OOH,in-store,or how an AR experience moves from engaging to acquiring.Adoption of touchless tech like contactless paymentswill continue to grow in popularity thanks to the ea
49、se of being able to transact via card,phone,watch,or other contactless devices.120202Authentic Color Master by TONEWORKUVCeedEllaGYRO Distribution RobotAmorePacifics bespoke makeup brand allows consumers to find their ideal makeup color throughthe Authentic Color Master,an AI driven algorithm perfor
50、ming precise color analysis in 3,448 areasof the face(and with emotion recognition),to recommend an optimal makeup color.Touchless tracker records a users night of sleep-detecting the sleep stages,and analyzing obstructive sleep apnea(OSA),and heart rate variability(HRV)and uses that data to provide
51、 an intelligent solutionto improve sleep quality by emitting special sounds and light in optimal time.AI-powered UVC disinfectant system with AR and a camera/app-based protection feature that is optimizedfor safety and simplicity.Designed for efficiency in hotels and restaurants,the robot provides t
52、he convenience of 24/7 delivery of room services and responsive food delivery via precise positioning and intelligent navigation through the dual function of lasers and vision,as well as touchless voice interaction.AI powered smart stroller offering the same tech in autonomous cars and delivery robo
53、ts,including a dual-motor system for uphill walks and automatic downhill brake assist.to serve as an“extra pair of eyes and an extra set of hands.”12FROM THE FROM THE SHOWFLOORSHOWFLOORHecaray Nelf Sleep Tracking Monitor and AppTOUCHLESS:REACH OUT(BUT DONT)TOUCH ME13We saw brands utilizing the data
54、created by connected devices to pivot from smart to intelligent living,with emphasis on intelligence-driven customization.For example,recognizing the growing demand for customization and sustainability,Samsungs Bespoke Home lineup touted smarter,more interactive,eco-sensitive devices than ever think
55、 ovens that monitor your food while livestreaming it,or a refrigerator that lets users watch their favorite content while monitoring the cooking status of other in-home appliances.Meanwhile,LG Electronics minimalist-design appliances remove all unnecessary design elements while focusing on the abili
56、ty to upgrade the appliances with new features via the Upgrade Center in the LG ThinQ app,increasing its consumer value and sustainability proposition.The benefits of“one protocol to connect compatible devices and systems with one another”for more seamless device and system compatibility and connect
57、ivity without having to pledge allegiance toone device,company,or operating system,was on display.This also means companies need to double down on creativity to drive sales when theres arisk of commoditization amongst the hardware and software developers.With Matters ability to drive next-generation
58、 connectivity and trusted environments,we saw more connected opportunities,ranging from connected medical devices to smart traffic tools to smart workspaces to connected supply chains and more.That,complimented by ambient computing,means that IoT devices like smart sensors and speakers can move from
59、 solely being smart to being intelligent,offering the ability to evolve how they engage and connect with users based on data history.BREAKING BREAKING BOUNDARIESBOUNDARIESMatter,the smart home standard ensuring IoT&connected devices are compatible with all smart home/voice services regardless of the
60、 company/platform,will ensure consumers arent tethered to one brand,encouraging them to unlock the power of what universal connectivity can do.With fewer barriers to trial,consumers are more likely to test new ways of connecting the physical and digital parts of their lives.Without having to partner
61、 withonly one platform,brands can understand the real utility connected living enables them to offer consumers,regardless of platform,device,or price point.Understanding the ways consumers test connected devices within their home,work,cars,etc.,can help give a fuller picture of their evolving lifest
62、yles as ways of working,shopping,entertaining,learning,and living continue to push boundaries.As the continuing connectivity of IoT devices enable consumers to plug into digital and physical spaces outside the home(e.g.,OOH,retail environments),it upends how we think about leveraging these spaces an
63、d the data they accumulate to better connect and inspire.Personalization and prediction are new spaces brands can test within connected devices and platforms.New paths to connecting locations,services,and creative can be unlocked and integrated into the storytelling experience.Consider what it could
64、 mean to immerse consumers in your surroundings,ready to help without any prompting based on connected data.As consumers continue to test connected devices,determining how they fit into their lives,brands have the chance to leverage connected data to personalize experiences based on specifics suchas
65、 location,preferences,search history,etc.The ability to tap into connected networks created by consumers and their families,colleagues,or friends offers marketers the chance to serve select content based on those data points,as well as enable consumers to make informed purchasing decisions.0303Its n
66、ot about impressions;its about impressions that matter.Ambient computing can take connected devices within experiential and retail environments to the next level.14TO BRANDSTO BRANDSTHERE WILL BE 20 BILLION IOT DEVICES WORLDWIDEIN 2023,GROWING TO31 BILLIONBY 2025.-STATISTACONNECTED LIVING:BREAKING B
67、OUNDARIES15CONNECTED LIVING:BREAKING BOUNDARIES0303Bespoke AI OvenIn-wall oven recognizes 80 dishes and ingredients via an internal camera,which can also livestream whats cooking to social media while offering features like air sous-vide and air frying.Its integration with Samsungs SmartThings Cooki
68、ng and Samsung Health allows the oven to analyze users workout stats and diet goals to recommend meal options based on the ingredients they have at home.Bespoke 4-Door Flex Refrigerator with Family Hub+Samsungs 4-door fridge taps into its Family Hub to turn the fridge into an entertainment and commu
69、nication hub(as well as keeping food at the right temperature).A large screen enables users to manage connected home appliances,monitor other kitchen appliances while theyre preparing food,provides access 190 free Samsung TV Plus channels as well as utilize Google Photos integration to turn the scre
70、en into a sharable digital photo frame.Mui BoardPiece of wood doubling as a touch interfacefor controlling smart homes via a screenless,touch-sensitive wooden display that usesLED lights to show information(e.g.,weather,messages)and controls for connected devices(e.g.,lighting,HVAC)LG Electronics Mi
71、nimalist-Design Appliances Touting a refrigerator,washing machine,dryer,oven range,and dishwasher,not only do the devices lack unnecessary design elements in favor of a minimalist aesthetic,they are a part of LGs innovative upgradable appliance lineup,enabling users to add new featuresvia the Upgrad
72、e Center in the LG ThinQ app.15FROM THE FROM THE SHOWFLOORSHOWFLOORWe all seek to thrive;what better way than through experiencing life?Experiences,be it in-store,in-home,or anywhere else a consumer explores,is increasingly driven by phygital elements coming together to unlock more powerful,personal
73、ized experiences with more desirable business outcomes.Theyre also becoming increasingly critical for brandsas every touchpoint is evolving into a sampling or purchase opportunity.When it comes to AR,weve moved beyond the first-generation experiences anchoredto specific locations(e.g.,Niantics Pokmo
74、n Gos Pokestops),to more brands leveraging physical spaces to create AR-anchoring tools built into first-and third-party platforms to deliver on demand experiences and commerce opportunities.The pandemic-fueled growth of QR codes integrated into out-of-home spaces(e.g.,billboards,restaurants)has mad
75、e AR in OOH more accessible and consumer-centric.With more platforms showing anchored AR tools that enable brands and users to tie entertainment,education,and consumption experiences to specific geolocation data,and more AR enabled devices,we will see more opportunities to turn the physical world ar
76、ound consumers into AR-enabled ones,anchoring experiences where consumers are,or we want them to be.Ultimately,these tools are driven by AIs ability to not only consistently make these technologies smarter,but also provide seamless personalization opportunities critical for providing unique experien
77、ces like a customized makeup tutorial or recommended specific furniture in real time.This digital unlocking,combined with ambient computing-powered connected devices within retail and out of home spaces,removes the need to interact differently with different devices(e,g.,how you shop your phone vs a
78、n in-store touch screen)to blend physical and digital experiences.16DESPERATELY DESPERATELY SEEKING SEEKING MEANING MEANING Whether its online or IRL,the demand to experience life in unexpected ways can be unlocked by utilizing consumer devices to create portals of connectivity to brand-owned tech&e
79、ncounters.Remember:Experiences require bothtech advances and human creativityfor consumers to findtangible meaning.QR-activated AR gives brands the chance to transform the role of OOH media.OOH can provide trackable,immersive physical places and spaces for brands to turn the mundane(e.g.,a subway or
80、 highway billboard)into a moment of magic.Physical spaces can become portals to digital experiences by leveraging the technology consumers already own(e.g.,smartphones),and those theyll adopt in the coming years(e.g.,AR-focused wearables,connected devices).The goal should be to provide shopping beyo
81、nd transaction;that means investing in the experiences that surprise,delight,entertain,educate,but snap consumers out of the routines theyve adapted to try something new.0404Phygital isnt reserved for web3;multi-sensory opportunities enable you to stand out,reimagining what the shopping journey coul
82、d look like.17TO BRANDSTO BRANDSEXPERIENTIAL LIVING:DESPERATELY SEEKING MEANING180404mySkin F.A.I.N.Conversation Clear PlusMeganeX VRFluidRetrofitAI-powered skin analyzer offering medical-grade results to smartphone users.With its special ultraviolet lighting system,the device analyzes the skin and
83、provides a detailed reportwith accuracy akin to a dermatologist,recommending specific skincare products to best treat skin anywhere,anytime.Hearing aids that look like earbuds(to remove the stigma often associated with hearing devices)that focus on dialogue(rather than the holistic hearing experienc
84、e)to make it easier to understand conversations in noisy environments.SteamVR-compatible lightweight headset touting six degrees of freedom and ability to be worn for hours fatigue-free.All-in-one VR system that can be installed in almost any car to access VR Holoride content and its signature“Elast
85、ic Content,”meaning that when you play an interactive video or game,the platform adapts the experience to the cars movement.Next-gen multi-device mobile platform tech enabling existing mobile apps to move their UIs from one device to another in the middle of execution without any code modification.I
86、t can improve multi-device user experience in various domains,ranging from productivity and entertainment to education and business.18FROM THE FROM THE SHOWFLOORSHOWFLOOREXPERIENTIAL LIVING:DESPERATELY SEEKING MEANING19We saw plenty of brands providing ways to not only quantify health and medical da
87、ta,but also take the next step in qualifying ways to provide support for emotional,physical,and mental wellbeing through connectivity tools that help those seeking to support with ways of moving from sympathy to empathy.Tools for proactively managing,maintaining,and improving health were aplenty on
88、the showroom floor.Kicked off by the pandemic,connected home fitness remains a hot topic amongst consumers seeking ways to control and quantify their workouts in cost and time efficient ways,with plenty of offerings providing improved tools that had community and support built into the core whether
89、that was helping someone lose weight,drive healthy family tooth brushing habits,track heart palpitations,and more.As Steve Koenig,VP of Research at CTA,explained,“the transformation of new digital health technologies is becoming a tool to extend care to remote areas and transfercare into home enviro
90、nments.”The resulting apps,sensors,wearables,devices,and quirky inventions all sought to help people improve and enhance the life of themselves and their loved ones in empathy-driven ways outside of traditional medical settings like hospitals and doctors offices.Accessibility,or,more critically,the
91、lack of varied inclusion in technology today,was a major theme amongst the technology brandsat CES.Understanding that integrated offerings that address disability and accessibility is critical to our progress as humanity,we saw companies tout devices and platforms deliver utility to consumersas peop
92、le vs.those with a disability.In times of uncertainty,finding ways to unlock empathyis critical to supporting those in emotional,mental,andphysical pain,helping to build stronger communitiesand stronger connections with the people/brands who support them.TECHTECH-ENABLED ENABLED EMPEMPA ATHYTHYUnder
93、stand that diversity as a concept has never been broader,or more critical.Inclusive marketing and advertising isnt only about the people in your print ads;its about assessing and understanding the frictions your product or service may create.Being accessibility inclusive is critical to your brands a
94、bility to resonate and deliver real utility to your consumers.Understanding,and calling out,the wide variety of mental,emotional,and physical loads people carry throughout their lives across the many roles they play is critical to building empathy and understanding not only between humans,but betwee
95、n consumers and the brands they trust.At a time when relationship-driven marketing has never been more critical,understanding and showing up for your whole consumer not just the facet of the consumer you want to market your product to is critical to cutting through the noise and creating real connec
96、tion.0505Empathy-driven marketing isnt reserved for health or healthcare brands.20TO BRANDSTO BRANDSHEALTH TECH:TECH-ENABLED EMPATHY21050521MINDLiNGAeviceMDTruthbrushMy Own VoiceCrdl(Cradle)Mobile app emulating the in-person therapy process on an online platform so that mental care can be done on on
97、es own without therapists or psychiatrists,drastically lowering physical,psychological,and economical barriers to care.An AI-powered smart wearable stethoscope that detects abnormal lung sounds in diseases so exacerbations can be intervenedin real time.The lightweight sensor passively analyzes chest
98、 sounds and logs the measurements via an app to track clinical deterioration over time,empowering patients and doctors to make expedited and informed clinical decisions anytime.A multi-tenant,fully automatic,universal solution for seamless toothbrush tracking with embedded social networking for impr
99、oved personal performance.It attachesto any toothbrush and passively maps the brushing routine,andthe multi-tenant app inspires users,allows parents to monitor children,and enables everyone to create friend groups to cheer each other on.A care instrument designed to break social isolation and create
100、 impactful connections between people by transforming the human body into a musical instrument,providing an intuitive,sensorial experience that explores the beauty of touch and sound.Crdl is used as a therapeutic intervention by caregivers to break social isolation and engage with people suffering f
101、rom conditions such as dementia,autism,mental disabilities or visual impairments.Users about to lose the ability to speak can re-create their voice synthetically,enabling them to keep this essential part of their identity and keep communicating through an AAC(Augmentative and Alternative Communicati
102、on)device.FROM THE FROM THE SHOWFLOORSHOWFLOORCreamo ADDIPlus A smart device block-based empathy training product that can naturally improve an individuals social skills and emotional expression/recognition ability in the process of block play for children with Autism Spectrum Disorder(ASD).HEALTH T
103、ECH:TECH-ENABLED EMPATHY22WEARING WEARING YOUR HEART YOUR HEART AND DATA AND DATA ON YOUR ON YOUR SLEEVESLEEVEIn a world evolving to emphasize wellbeing,wearables have carved out a niche that enables consumers to take personal data tracking to new heights through smart sensors,fabrics,flexible hardw
104、are,and other innovations all trackingphysical and emotional states.)In a data-driven world,the understanding and application of personal data begins with the person being analyzed.Thats where wearables come in.Whether inthe form of a smart ring,a smartwatch,a fitness band,physical clothing,in-ear d
105、evices(hearables)or even a face mask,the next generation of wearables is designed to help consumers collect,consume,and comprehend their data,turning the devices(and their wearers)from smart to intelligent in how they evolve behaviors.Touted predominantly for health and fitness,we saw devices target
106、ing specific lifestyles(e.g.,outdoor activities),health states(e.g.,chronic illness managementvs.general health tracking),and industries(e.g.,manual labor-based)to help ensurea healthy workforce,family,and self.While we saw plenty of traditional wearables(e.g.,step counters and fitness trackers)that
107、 provide critical value,the adaption of wearable devices worn beyond the wrist or finger(including on pets)hints at what the future of better living through data-driven actions could bring.As more wearables increase connectivity with other wearables or ancillary devices and apps,consumers are gleani
108、ng more detailed overall pictures of themselves.With better understanding comes stronger consumer confidence in how they spend their time,where they invest their money,and what products they integrate into their routines.With smart data comes the opportunity for wearables consumers to better connect
109、 the dots for intelligent living.The resulting confidence from those learnings means that consumers know what they uniquely need and wont settle for less.While data accessibility varies pending the platform,device,or personal preferences,its critical to understand what your brand has access to so yo
110、u can create a more holistic understanding and develop personalized messaging.In the case of wearables,most have a small,if any,screen size.While that means much of your mobile creative wont translate,understanding that many wearables are primarily used via voice commands opens the opportunity for v
111、oice-based storytelling.And,as technology progresses,inevitably wearables will utilize AR and VR in waysthat will challenge how you leverage wearable content in your marketing strategies even further.Consider how voice commands can fit into your marketing strategy,and how personalization can play a
112、leading role.0606Understanding device nuances and usages unlocks creativity.23TO BRANDSTO BRANDSWEARABLES:WEARING YOUR HEART(AND DATA)ON YOUR SLEEVE240606WisearWireless earbud prototype enables a hands-free experience via“neural sensing wireless earbuds”that let users control the earbuds based on fa
113、cial muscle movement like clenching your jaw.Connected Hydration Sweat Patch and Mobile AppDesigned for industrial athletes working on the frontlinesof labor-intensive industries,the wearable continuously measures sweat fluid and electrolyte loss while monitoring skin temperature and movement.Breeze
114、Wireless in-ear buds that help people track and improve sleep patterns via brain wave-sensing technology,as well as help users fall asleep by playing specific sounds based on your brain wave activity.SomaSleepThe in-home sleep mask monitors REM by tracking eye movements,including rapid eye movements
115、,to help consumers better understand sleep stages,quality and disruptions.FROM THE DIGITAL FROM THE DIGITAL EXHIBIT FLOOREXHIBIT FLOOR24Zero Glasses andZero WiredEpilepsy-focused integrated wearable device that uses AI and mobile tech to offer real time monitoring and predict seizures by measuring b
116、io-signals from brain activity,heart rhythm,and body movement.WEARABLES:WEARING YOUR HEART(AND DATA)ON YOUR SLEEVE250606Oxa LifeEvieCZ SmartCotons Sense 1eSight GoCombines a custom smart shirt or bra with electrodes and a sensor built in to measure breathing,heart rate,and heart rate variability(HRV
117、),combining the stress-relieving benefits of mindfulness and crucial data about heart and breathing to reduce stress,improve sleep,and boost recovery.Designed specifically for women of all ages and skin tones,the smart ring tracks heart rate,heart rate variability(HRV),blood oxygen(Sp02),temperature
118、,sleep,sleep stages,activity,calories burned,steps,distance traveled,menstrual cycle,ovulation,and mood,and specific activities via biometric readings.“Self-care advisor”smart watch leveraging IBM Watsons AI to determine a wearers“chronotype”after collecting sleep data to provide tips that help to c
119、ombat fatigue.Wearable smart glasses designed to improve vision for visually impaired people.A smart dog collar that translates the precise health status of a dog to its owners and veterinarians to increase the lifespan of humankinds best companion.The collars multi-sensor monitors and tracks a dogs
120、 biosignals,and analyzes that data through an AI algorithm to detect abnormalities and identify early warning signs of a potential disease.25WEARABLES:WEARING YOUR HEART(AND DATA)ON YOUR SLEEVEFROM THE DIGITAL FROM THE DIGITAL EXHIBIT FLOOREXHIBIT FLOOR26Much of the gaming tech focused on turning in
121、timate experiences into immersive ones.Plenty of technology haptic vests,VR goggles,in-home lighting kits,large screens,haptic gloves,etc.touted the ability to take gameplay to the next level by bringing the player as close as possible to being inside the game.From a hardware perspective,we saw ever
122、ything from QD-OLED and 240Hz OLED gaming monitors to standalone headsets that improve upon the weight,quality,and costs of previous ones.Leveraging AI to learn and evolve alongside gamers,as well as improved VR tech and pricing,the hardware and software displayed was made to make every gaming or eS
123、ports experience,be it within a metaverse or a mobile device,as immersive,experiential,and real as a player seeks their gaming experience to be.That means personalization,performance,and convenience,no matter how and what you like to play.Long gone are the days of blowing on physical consoles to a g
124、litch-free playingexperience.Today most games are accessible via subscription cloud services like PlayStation Now or Xbox Cloud Gaming.The subscription-gaming marketplace continues to grow,and,with metaverse-based gaming opportunities continuing to evolve and launch,were likely to see the evolution
125、of cloud gaming into web3 spaces.HPs announced OMEN Gaming Hub(which integrates the NVIDIA GeForce NOW solution to give gamers access to over 1,450 titles within a best-in-class cloud gaming service-regardless of the PC they game on,with higher quality and framerates)hints at the evolution of cloud
126、to encompass more spaces.Most likely those spaces will be web3-driven.Critical for the future of gaming is building for inclusion.We saw tech that took accessibility needs into mind,recognizing that,especially as the breadth of gamer profiles increase,so to do their varied needs and requirements.Its
127、 a sign that the notion of tech for a better world is inherently integrated into the gaming community.Whether gaming to you means fitness,multiplayer,3D,cross-platform,VR headsets,or classic consoles,gaming has proven to be moving from a novelty into its maturity phase,as are the tech accessories un
128、locking new levels of captivation and intimacy.ONE FOR ALL ONE FOR ALL PLATFORMS PLATFORMS&ALL FOR ONE&ALL FOR ONE COMMUNITYCOMMUNITY)()(Gaming isnt evolving;its maturing alongside its audience,whose expectations for gaming and ad-supported gaming continue to rise.Immersive technologies like AR and
129、even VR has piqued consumer curiosity,expanding who,how,where,when,and why consumers play games.Whether your target consumer is playing a game within a metaverse,one that requires a VR headset,one that utilizesa handheld device,one that is accessed through a social platform,or any formatin-between.U
130、nderstanding the community and relationship elements of multiplayer or causal competitive games,especially those that are mobile games,means understanding the social dynamics and emotional hierarchy.0707Multiplayer gaming provides opportunities to not onlyreach multiple consumers simultaneously,but
131、fuel community-driven experiences.27Especially amongst subscription-based games,leveraging AI and subscriber data to deliver customized messaging and perks goes a long way for driving game and brand loyalty.Experience is everything,paving the way for the power of personalization.TO BRANDSTO BRANDSGA
132、MING:ONE FOR ALL(PLATFORMS)&ALL FOR ONE(COMMUNITY)280707Project Leonardo Integrates the NVIDIA GeForce NOW solution to give gamers access to over 1,450 titles within a best-in-class cloud gaming service,regardless of the PC they game on,with higher quality and framerates.AI Gaming Sync Box KitOdysse
133、y G95SCVive XR EliteSonys accessibility controller kit is designed to be highly configurable and works in tandem with many third-party accessibility accessories.The goal is to suit a range of accessibility needs.OMEN Gaming HubAI smart lighting technology designed to provide an immersive lighting en
134、vironment by learning and identifying key on-screen moments and bringing them to life via corresponding real-time lighting effects,creating an immersive lighting environment.Standalone VR/AR headset that supports all consumer games and software HTC has offered on past VR headsets,plus mixed reality
135、experiences using full-color passthrough video.Samsungs 49-inch gaming monitor touts a 32:9 aspect ratio,expanding to 5,120 x 1,440 resolution with an 1800R curve,as well as a 240Hz refresh rate.28GAMING:ONE FOR ALL(PLATFORMS)&ALL FOR ONE(COMMUNITY)FROM THE DIGITAL FROM THE DIGITAL EXHIBIT FLOOREXHI
136、BIT FLOOR29Hybrid,no matter what that may look like,will continue to play a major role in how industries and workforces evaluate efficiencies,hiring,and investment moving forward.This means that,when it comes to efficiency,comparable to the Google and Microsoft suites of apps and collaboration tools
137、 many people rely on professionally,technologies like cloud computing,AI,and cybersecurity will form the toolbox that the future of work efficiency relies on.Integrating these tools into the heart of operational efficiency can unlock ways of mitigating inefficiencies,maximizing cost savings,and grow
138、ing profitability by minimizing human error and offloading jobs that are repetitive,dangerous,or outdated from humans to tech.For employees spending less,or varied,hours in their office,tech is adapting to the consumer trend of embracing the ability to work anytime,anywhere.For example,General Motor
139、s is partnering with Microsoft to deploy new software-defined vehicle services that use Microsoft Azure cloud and AI services to bring convenient and secure digital mobility services to customers.Meanwhile,Lynk&Co worked with Microsoft to create built-in meetings apps within its 01 model vehicle inf
140、otainment system,enabling drivers to join Teams meetings on the go.Regardless of how a company chooses to work,the notion of built-in flexibility in technology,in policies,in classic working environments will need to be embraced to succeed with productive talent and a successful company.This years t
141、ech advancements sought to address the need for flex and hybrid,embracing whatever the future of work could look like to a person both short and longer term.SURFING SURFING THE WAVESTHE WAVESOF WORKOF WORKWhile the future of work may look quite different(or the same)depending on the industry or role
142、,as the rest of consumers behaviors evolve,the way(s)we work will inevitably be forced to reckon with the realities that attempting to surf amongst the various waves of life and responsibility require tech support.30One thing is consistent:Change is inevitable.What work means continues to be redefin
143、ed based on a persons location,life status,physical needs,chosen industry,and specific role.The future of work is about coming to terms with the fact that hybrid isnt a way of working.Its a way of living.Long gone are the days of knowing exactly where to reach your target consumer at 8:00 AM on a Tu
144、esday.Embracing a hybrid mentally in how you design to deliver your products enables you to be nimble in your media and marketing strategy.Every day will look different to a consumer-whether its the result of making plans or life getting in the way of their daily schedule.Being able to support your
145、consumer no matter where they are,or what they need,requires strong relationships,data-driven understanding,and recognizing that surprise and delight goes a long way.FUTURE OF WORK:SURFING THE WAVES OF WORK0808The future of work is equitable,not equal,but it does need to be personalized.TO BRANDSTO
146、BRANDS310808BioIntelliSense Clinical Intelligence SolutionChrysler SynthesisLenovo Go 4K Pro WebcamDesk Occupancy SensorWith healthcare staffing shortages projected to reach 3.2m by 2026,this solution enables vital sign collection automation and workflow efficiencies so clinicians can focus on what
147、matters most-their patients.The solution includes the new rechargeable and multi-parameter BioButton wearable device,BioHub gateway connectivity device,BioCloud data analytics engine and FDA-cleared clinical triage software solution built for scalable remote care from in-hospital to home.The cars Sm
148、art Cockpit syncs a drivers home,work,and personal devices while the AI installs updates,syncs calendars to help with route planning and scheduling,recommends parking and charging options,works with e-commerce services,and connects to devices and smart homes.Multifunctional device for limited desk s
149、pace,providing an all-in-one webcam,adjustable desk light,Qi wireless charger and expansion hub.Makes unintrusive desk occupancy monitoring a reality viaa tiny,easy to install sensor collecting data to solve real operational challenges in Commercial Real Estate.The sensor uses a combination of tempe
150、rature measurements and machine learning to determine if a desk is occupied or not.FROM THE SHOW FLOORFROM THE SHOW FLOOR31Poly Voyager Free 60 SeriesPro-grade wireless earbuds touting up to five hours of talk time with adaptive active noise canceling(ANC)and WindSmart tech to block out distracting
151、background noises,which comes with a charging case offering 10 additional hours of talk time.Select models come with a smart charging case featuring an OLED touch screen display with easy access to volume and mute functions,fast insight into battery life and call status,and a 3.5 mm analog input ide
152、al for in-flight entertainment systems.FUTURE OF WORK:SURFING THE WAVES OF WORKCray XA fully-connected,powered exoskeleton for use in industrial environments such as in the fields of logistics,production and construction designed to make manual handling jobs safer,more appealing,and inclusive,enabli
153、ng businesses to better retain employees and attract new workers for physically demanding jobs.32Much of the showroom floor focused on hardware;however,we also saw novel investments into how metaverse can deliver on the future of experience and entertainment.For example,LG reiterated its commitment
154、to metaverse,announcing LG Smart TV owners interested in NFTs can use Blade Wallet to buy,sell,and trade NFTs using LG smart TVs via the LG Art Lab platform.TV owners can also access Sansar,a social-based metaverse platform builton a UGM(User Generated Market)economy,as well as“interoperable metaver
155、se”content(e.g.,virtual concerts)via partnership with cloud streaming company Oorbit.HTC announced a collaboration with layer-1 blockchain Lamina1(founded bySnow Crash author Neal Stephenson)to develop the ability for users to more easily migrate digital assets between metaverse platforms,resulting
156、in a more seamless experience for all.While metaverse has yet to deliver on the promises made by some companies,we saw business use cases e.g.,employee onboarding that take advantage of the state of metaverse today,and hints at what hardware and software could shape metaverse into longer term,even i
157、nto todays standard screens like mobile or computer screens.The notion of leveraging AI,AR,and VR to create real-time virtual spaces people from around the world can simultaneously engagein is a tempting offer for those interested in gaming but,to date,thats pretty much it.What a metaverse could bec
158、ome will betested by multiple platforms and companies(and brands looking for first mover advantage while testing and learning).This year participants will most likely be predominantly gamers and select consumers passionate about web3,curious how tech like NFTs and even blockchain can shape the futur
159、e of entertainment,education,commerce,etc.Many in-game advertisers are focused on developing in-game virtual experiences insteadof in-game advertising,while others focus on more traditional gaming avenues and platforms,due to apprehensions of the current adaption rates.However,the desire to test the
160、 boundaries of what could exist remains a topic of conversation.GROWING GROWING ROOTS ROOTS Like many hyped technologies before(remember the 3D printing craze?),web3has become a catchall for cryptocurrency,blockchain,NFTs,etc.This is the year thatwe move through the hype cycle to testpractical appli
161、cations that will make or break metaverse adoption.0909METAVERSE:GROWING ROOTS33Remember that web3 is differentfrom crypto,and that an understanding and investment in adoption by brands and platforms may lag large-scale consumerinterest.As Steve Koenig,Vice President of Research for the CTA,put it,a
162、ny dialogue around metaverse is very likely to be met with skepticism.And thatsok,because weve seen no shortage of marketing spin.”While cryptocurrency has held the headlines for the last 12 months,drawing attention(and concern)around whats being called a Crypto Winter,its critical to remember that
163、not all web3 is crypto.Understanding how web3 based tools like blockchain can be integrated into your brands backend(e.g.,supply/demand,channel streamlining opportunities,data privacy,in-store delivery efficiencies)takes time and requires longer term investment that may not correlate with consumer i
164、nterest in web3-esque concepts like NFTs.Now is the time to embrace a learning mentality,understanding what web3 is(and isnt),how it can fundamentally change businesses and industries,and what you should be testing now as a marketer and as a consumer to best understand the nuances and opportunities
165、to deliver utility in these rapidly forming spaces.As metaverse-esque elements make their way into traditional marketing,you dont need to choose between digital or physical marketing strategies;in fact,phygital opportunities to connect physical experiences or products to digital ones will be enticin
166、g to consumers exploring or expressing interest in web3,as well as giving you a tangible way to connect the two.Meta-interest will vary and shift among publishers,platforms,brands,and consumers,especially based on how metaverse-adjacent tech like VR andAR evolve,as well as the state of economic unce
167、rtainty.TO BRANDSTO BRANDS340909Haritora X WirelessFull body tracking solution for SteamVR enabling the wearer to have fully controllable torso and legs in a virtual space,allowing the user to do things like make their digital avatar dance.KomokoVR platform that allows people to communicate in a vir
168、tual,metaverse-like space.Unlike traditional video calling,people communicate face-to-face in“life-size setting.”LG Smart TV Owners can access Sansar,a social-based metaverse platform built on a UGM(User Generated Market)economy,as well as“interoperable metaverse”content(e.g.,virtual concerts,multip
169、layer games)thanks toa partnership with cloud streaming company Oorbit.FROM THE DIGITAL FROM THE DIGITAL EXHIBIT FLOOREXHIBIT FLOOR34METAVERSE:GROWING ROOTS35OUR TOP OUR TOP SHOWFLOOR SHOWFLOOR FINDSFINDSNourished x Neutrogena Skin360 SkinStacksThe collaboration uses AI to give users personalized,on
170、-demand,3D-printed skin supplements called SkinStacks.CATIThe first multi-turn conversational AI companion for children 2 to 5 years of age that combines a soft plush toy robot with a highly personalized AI and enhanced child speech recognition.The entertaining and educative back-and-forth conversat
171、ion with children helps them develop language,social and cognitive skills and gives parents peace of mind with less screen time battles.COSMECHIPAmorepacifics at-home beauty device creates skincare cosmetics in real time to deal with users rapidly changing skin problems.Customers can experience fres
172、h and effective skincare whenever needed with an Active-Chip which contains waterless active formulations for different skin problems,allowing customers to choose the right chip for them.OUR TOP SHOWFLOOR FINDSOUR TOP SHOWFLOOR FINDS36HAPTAHandheld,ultra-precise computerized makeup applicator design
173、ed to advance the beauty needs of people with limitedhand and arm mobility.3737Bird BuddyAI-driven smart bird feedercan ID which birds are eating and photograph them as well.FluentPet ConnectThe interspecies communication system allows users to track,quantify and share their conversational progress
174、of teaching their pet to talk on a WiFi-connected smart system.It enables streamlined communication and information sharing with fellow human users and the scientific community.PrinkerDigital tattoo device using cosmetic-grade ink with a library of thousands of designs or the option to make your own
175、.After picking a tattoo,users wave the device over wherever they want it applied and can wash it off when theyre done.InDJAI-based emotional servicerecommending music,content,and healthcare information by analyzing user emotions and situations.AI provides music lists according to more than 20,000 si
176、tuations such as mood,weather,and patterns based on smart-phones,IoT,and connected car sensors.OUR TOP SHOWFLOOR FINDSOUR TOP SHOWFLOOR FINDSOUR TOP SHOWFLOOR FINDSOUR TOP SHOWFLOOR FINDS38Dot PadA graphic device for the visually impaired and the blind touting tactile and braille-text displays to sh
177、ow images,graphics,and charts in tactile form.It enables individuals to be more independent by enhancing education,entertainment,daily life,and more.Motion Pillow 2023A smart pillow that,when the user snores,recognizes the snores and injects air into the airbag built into the pillow,stopping snoring
178、 naturally from the users head being turned or the cervical spine being lifted.xBloomA whole-bean coffee capsule built on IoT-connected technologies-including auto-grind size adjustment,solid-state pouring system,and smart capsule dock-to enable users to curate and encode bean-specific recipes into
179、the fully-compostable capsules RFID chip to deliver perfect grind size,temperature,and brewing ratios every cup.39Volkswagon ID7 ConceptAmong its features is a QR-code-themed digital camouflage divided into 22 zones that light up separately,transforming the entire exterior intoa music visualizer tie
180、d to the cars audio system.LOreal Brow MagicAt-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds.ANDROID 13New features include notifications asking usersif they want to switch toa different listening device based on proximity,allowing them to seamle
181、ssly transition between their smartphone,speakers,headphones,car,and more.Sprig Shower PodAromatherapy shower system designed to bring spa scents into the shower.The aromatherapy system infuses shower water with vitamins and scents.OUR TOP SHOWFLOOR FINDSOUR TOP SHOWFLOOR FINDS40AUTHORAUTHORWHITNEY FISHMAN ZEMBERConsumer Insights&Innovation,GroupM North AmericaWhitney.FishmanGroupM.comPhoto Credit:Unsplash,Pexels,Pixabay,DALL-E