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1、?2023?2023?2023 Sensor Tower Inc.-All Rights Reserved|2Sensor Tower?/?2022?App Store?Google Play?2023?Sensor Tower Copyright Reserved 20233?02-?/?04-?07-?13-?17-?21-?SHEIN&Temu 26-?SECTION ONE?Sensor Tower Copyright Reserved 202350?20?40?60?80?FApple StoreGoogle Play?2022?59?2021?7.1%?65%?Google Pla

2、y?2023?65?Sensor Tower?App Store?Google Play?Google Play?2023?:Sensor Tower?.?%?.?%?.?%?.?%?.?%Sensor Tower Copyright Reserved 202362018?2022?2020?27%?13?2022?14?2021?38%?10?2022?35%?13.4?5?10?15?好?Sensor Tower?App Store?Google Play?Google Play?:Sensor Tower?SECTION TWO?2023 Sensor Tower Inc.-All Ri

3、ghts Reserved|1ShopsyShopsy23451ShopsyShopsyAmazon ShoppingAmazonTata NeuTATA DigitalFlipkartFlipkartShopeeShopee23456FlipkartFlipkartA?Lazada?&Lazada GroupAliExpress?789106ZeptoKiranaKart TechnologiesAliExpress?MeeshoMeeshoJioMartJIO PLATFORMSNikeNike78910?Shopee?Shopsy?2022?Top?ShopeeShopeeAmazon

4、ShoppingAmazonSHEINSheinside GroupMeeshoMeesho?2022?12?:Sensor Tower?2022?Shopee?2.5?Amazon?Shopee?60%?Flipkart?Shopsy?2021?7?2022?1.5?2021?6?2022?2023 Sensor Tower Inc.-All Rights Reserved|1?23456?Zhuanzhuan?(1688)?i?789109?2022?好?Top?SHEIN?2022?12?:Sensor Tower?1SHEINSheinside GroupMercariMercariA

5、mazon ShoppingAmazondpointNTT Corp?Rakuten Group23456?Rakuten Group?GUGU.CO.ENEOSENEOS CorporationZOZOTOWNSTART TODAY78910?1CoupangCoupang CorpMUSINSAMUSINSAKREAMKREAM CorporationTodays HouseBucketplaceKurlyKurly Corp23456ABLYABLY CorpOlive YoungCJ Olive YoungGripGRIP CorpBunjangPic&GoBALAANBALAAN C

6、o.78910?1ShopeeShopeeLazada?&Lazada GroupAkulakuAKULAKUSHEINSheinside GroupTokopediaTokopedia23456A?BTikTok Shop Seller CenterTikTok?-Eleven TH?-ElevenUNIQLOUNIQLO78910?1Amazon ShoppingAmazonSHEINSheinside GroupWalmartWalmartFetchFetch RewardsShopShopify23456EtsyEtsyTemuTemuNikeNikeUpsideUpside Serv

7、iceseBayeBay78910?2023 Sensor Tower Inc.-All Rights Reserved|1?234510?SHEIN?2022?好?MAU?Top?2022?12?MAU(Monthly Active Users)?:Sensor Tower?SHEIN?MAU?Top?eBay?Coupang?Shopee?Mercado Libre?Amazon Shopping?2022?MAU?5?1ABLYABLY Corp?street?street CorpBunjangPic&Go2345CoupangCoupang CorpAmazon ShoppingAm

8、azon?1O?erUpO?erUpSHEINSheinside GroupWalmartWalmart2345Amazon ShoppingAmazoneBayeBay?1TokopediaTokopediaSHEINSheinside GroupAkulakuAkulaku2345ShopeeShopeeLazada?&Lazada Group?1MercariMercariYahoo!ShoppingYahoo Japan CorpdpointNTT Corp2345Amazon ShoppingAmazon?Rakuten Group?1SHEINSheinside GroupAliE

9、xpress?Americanasamerican sa2345Mercado LibreMercado LibreShopeeShopee?Sensor Tower Copyright Reserved 202311?Top?:Sensor Tower?SHEIN?Shopee?Top?SHEIN?76%?Shopee?28?&?(?)?(%)?%?%?%Sensor Tower Copyright Reserved 2023122022?Top?创?Shopee?Shopee?2022?Shopee?Sheinside?4?6?10?Sensor Tower?App Store?Googl

10、e Play?Google Play?:Sensor Tower?2022?Top?ShopeeAmazonWalmart?MeeshoSheinside GroupShopsyReliance IndustriesNike?1?2?3?SECTION THREE?2023 Sensor Tower Inc.-All Rights Reserved|1AliExpress:?23451AliExpress:?TemuTemuSHEINSheinside GroupA?CIDERCIDER HOLDING23456TemuTemuCIDERCIDER HOLDINGDHgateDHLightIn

11、TheBoxLight In The Box?789106TikTok Shop Seller CenterTikTokVoghionVOGHION TECHLightInTheBoxLight In The BoxHALARAFULL SCALE FULL SPEEDChicPointChicWorld78910?SHINE?AliExpress?Temu?2022?Top?SHEINSheinside GroupA?AliExpress?Lazada?&Lazada Group?2022?12?:Sensor Tower?2022?SHEIN?1.7?Temu?2022?8?Sensor

12、Tower?11?Temu?A?Lazada?AliExpress?AliExpress:?2022?10?AliExpress:?(?)2022?Z?创?CIDER?5?Sensor Tower Copyright Reserved 202315?1%4%?%?%?%?%?%?%?好?2022?24%?19%?14%?Temu?2022?56%?2022?欧洲拉丁美洲东南亚北美亚洲其他洲中东-?%?%?%11%37%?%56%2022?-?%?%-?%?Top?:Sensor Tower?2022?Sensor Tower Copyright Reserved 202316?&?(?)?(%

13、)?%?%?%?&?(?)?Temu?Temu?15?4?SHEIN?CIDER?70%?CIDER?iOS?劲?25?42%?Top?iOS?:Sensor Tower?iOS?SECTION FOUR?Sensor Tower Copyright Reserved 202318iOS?%?%?%?%?%YoutubeApplovinAdmobTikTok?%?%?%?%AdmobUnityYoutube?2022?iOS?SoV?Sensor Tower?2019?AppLovin?Unity?Vungle?Youtube?Admob?2022?iOS?Youtube?AppLovin?A

14、dmob?32%?iOS?Youtube?2022?Admob?Unity?40%?36%?Sensor Tower Copyright Reserved 2023192022?iOS?SoV?Sensor Tower?2019?AppLovin?Unity?Vungle?Youtube Applovin Admob TikTok?%?%?%?%?%?%?%?%?%?%?%?%?%?%?iOS?A?Admob Unity Youtube?%?%?%?%?%?%?%?%?%?%?%?%2022?iOS?Youtube?AppLovin?38%?34%?25%?2022?Admob?41%?32%

15、?27%?Sensor Tower Copyright Reserved 2023202022?Temu?Shop Like a Billionaire?UP TO?%OFF?劲?同?SHEIN?Shopee?:Sensor Tower?Temu Temu强势亮相超级碗并突出低价优势Shopee Shopee展示产品价格并强调免运费SHEIN Sheinside Group突出产品新潮和多样SECTION FIVE?:SHEIN&TemuSensor Tower Copyright Reserved 202322?:?:Sheinside Group?SHEIN?:Mar-?:6.1?+?20

16、23?1?:Sensor Tower?3%?%?%?%?%?%?%?好?SHEIN?0?1000?2000?3000?4000?5000?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?好?Sensor Tower Copyright Reserved 202323?&?(?)?SHEIN?1?2018?SHEIN?2022?1?SHEIN?H&M?ZARA?ASAO?UNIQLO?Apple Store?Google Play?(Monthly Active Users,MAU)?iOS?:Sensor Tower?MAU?iOS?0?1?2?SHEINH&M

17、ZARAASOSUNIQLOSensor Tower Copyright Reserved 202324?:?:Temu?Temu?:Aug-?:2?+?2023?1?:Sensor Tower?%?%?Temu?0?200?400?600?800?1000?Sep-?Oct-?Nov-?Dec-?Jan-?Sensor Tower Copyright Reserved 202325?Temu?Amazon?iPhone?Temu?2022?11?Temu?Amazon Shopping?SHEIN?iPhone?iPhone?iPhone?:Sensor Tower?iPhone?iPhon

18、e?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?TemuAmazon ShoppingSHEIN?2023 Sensor Tower Inc.-All Rights Reserved|?2022?59?2021?7.1%?2023?65?2022?14?2021?2022?2022?13.4?2022?Shopee?SHEIN?2022?Temu?Amazon Shopping?26?Sensor Tower Copyright Reserved 202227?App Store?99%

19、Sensor Tower是家领先可靠的企业移动市场洞察咨询服务平台，旨在向全球的企业、发商和开发者 们提供移动应在全球市场的综合数据表现、户使情况以及告营销趋势等多企业级服务。Sensor Tower 简介?API?App Store?Google Play?5%?2023 Sensor Tower Inc.-All Rights Reserved|Sensor Tower?Store Intelligence?&?App Intelligence 应情报 Ad Intelligence 告情报 Usage Intelligence 使情报 App Teardown 应拆解 Consumer

20、Intelligence 户情报 28?DAU/MAU?SDK?SDK?2022 Sensor Tower Inc.-All Rights Reserved|Sensor Tower?Sensor Tower?sensortower- Tower Copyright Reserved 202330SensorTower?Sensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?Sensor Tower Copyright Reserved 202331?2261 Market Street#

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