《SHOPLINE:社交电商解决方案白皮书(2022)(60页).pdf》由会员分享,可在线阅读,更多相关《SHOPLINE:社交电商解决方案白皮书(2022)(60页).pdf(60页珍藏版)》请在三个皮匠报告上搜索。
1、!#$%&(!#$%&(SHOPLINE!#$%&(!#$%&(01.!#$%&!#$%&!#$%&()*+,-./0123456!#$%&()*+,-./0123456789#$:;789#$:;?!?!#!#$%&$%&()$%*+$%*+,-./01&2345%,6789:%;?%ABCD#D#EFGHEFGHIJKLMN,()EF;8OPQ,RSTUVWXPQY,Z_W_Wa#a#KbcdHKbcdH()efefgKbhijk5%,lmnopqrstuv#$:;=78AB#$:;=78AB!#!#wxyz|wxyz|$lKbL|2,58leXD#D#“”XPQY“”XPQYPQYKL,
2、89lO&,”PQYa#a#e2,-xe2,-x58Xf,Kb8()-$%X5%e2Z,z5%Ins FB Pinterest#$CD#$CDE-commerce!#$!#$+=!#$%&($)ECOMMERCE!#$!#$%&()*%&()*+,-./0+,-./01#$1#$22334455/006677893/0:;893/0:;?+AA0BCD0BCD+EFEFGHIJGHIJKLKLMKLKLMNOPQRSTUNOPQRSTUVVWWTTUU+,00BBXXYYSOCIAL COMMERCESocial Commerce vs eCommerce$%&)*+$%&)*+02.()$%
3、&*+()$%&*+:E;FGHIJ&(#$:;56KL:E;FGHIJ&(#$:;56KLKLZZq_Za_Zaq*bcZabcZaKLdefeadefeadZZdZZKbKbhQ ghghiijkjkKbdeZadeZaKbLXBklmnlmnqb_ab_aKbKbKb8DDDDX!*+!#$%opop ZaZaqrstuqrstu ecaecavpvp eeaeeawxwx eZ_aeZ_aKb8-Kb8-,-&*+,-&*+12%yz|GMV是|4+76%20202021z|3+!相比于|子商务形式|y“”“”8|S y*!#$!#$z|y-TikTok()$%&./012*+()$%
4、&./012*+MN#$:;56OPQR(SD56TUVWMN#$:;56OPQR(SD56TUVWSource:Accenture,Statistaz|rE|y,-,-f_z|./0./01212ofe0/30/3-f_|8F.45.45Value of social commerce sales worldwide from 2020 to 2026(in billion U.S.dollars)()$%&*+()$%&*+Source:eMarketer;SproutSocial-The State of Social Media InvestmentXY-Z340#C(#C_:;abc
5、deXY-Z340#C(#C_:;abcdeMN;fgh0#$:;MN;fgh0#$:;84%Facebook64%Instagram60%Twitter57%YouTube42%LinkedIn31%Google My Business27%Whatsapp19%TikTok3456./78*+3456./78*+Source:PwC;Research2Insights;Statistaijk#$:;lmno(pq56QRBrstijk#$:;lmno(pq56QRBrst!%$%$%&($($)*)*+%()()*)+=#=#KbLjklqKbLjklq!#$%&()!#$%&()
6、03.$%&9:;$%&9:;uvw;xuvw;xy=z|x(y=z|x(dedexx(-x(-xw;xw;xy=w#$CD|wx(y=w#$CD|wx(#$CD#$CDvzvzDxDx1#C“”(;z1#C“”(;z#$:;c#$:;cdHdH1#C“”(cd1#C“”(cdl(d-z0;zl(d-z0;z#$:;H(#$:;H(*:;:;!#!#$%&()&()”lKbL|O gO,k7*+#*+#),-.),-./*/*0 01212$34$34lKbL|8O,()KbL,5656qKb8X789!2#789!2#:6:6qKb8X/!9!1#/!9!1#&;&;qKb88OOX*#*#
7、,7;KbL,l?ABACD?ABACD|X”,Da-(z-(z:;:;18-34岁年轻人是社交电商消费的主力军EEFGHGIJGHFGHGIJGHKLMNOPQRKLMNOPQRSTUVWX$4Y),PZSTUVWX$4Y),PZ!#$%$%&MM17170 07272_aMaM()()$%bWXcdeMbWXcdeMfghiSTjYklmnopfghiSTjYklmnop$qrst$qrst:;?ABC:;?ABC#$0ghW#$0ghW*+,+,-./012314-./098678698:.1;=10:.1;?ABCD?ABCD9191E1FG998E1FG9983
8、3$%&:;?DE$%&:;?DE#$0ghW#$0ghWHIHI698J7.0F3F/0J7.0F3F/0$KIKI116L700F36L700F36L70=6L70=mm04z04z,-./,-./023456789:;?:;?MNOPMNOPABCDEFGHIBABCDEFGHIB$%&:;?FG$%&:;?FGH HI.I.QRSTUVWXQRSTUVWX0505%*%*JJKA12LMKA12LMNO$BNO$BPQBR$BSTUVBPQBR$BSTUVBRSWXRSWX:;?=JK:;?=JK|W0z=03c04e-|W0z=03c04e
9、-GG,-.,/0123456789:;?ABCD3EFGHIJKLMNOPQRSTUVWX5VYZ/23_abcde9fgIhVijk,lmno,-pqVjrXstdupvwstxyzx|23STUVWduD:;333!3!:;:;#$bc%0$bc%0&(!)(!)#$()y*1#$+,-b#$()y*1#$+,-b.3.3%)%)0/00/012111211#$1#$13XY343XY34YZACYZAC+,+,341534156#$6#$!#$*+,-!#$*+,-04.$%&LMNOP$%&LMNOPA0A0A0A00|!0o$7788#$:;9:;#$:;9:;#$:;0;zX
10、Yc;z(8;zz9:;#$:;0;zXYc;z(8;zz9:;$%&LMNOP$%&LMNOP#$:;0;zXYc#$:;0;zXYc!#$#$%O%O9&(9&()*)*9+9+9,O9,O9-9-./O./O01012222 3232454562624545789789 y:y:;2;2 2?AB=?ABQR=QR=ST$%&LMST$%&LMUVWXUVWX6 6789:789:;9:;=?WXYZ)XB%XWXYZ)X%XBWX:IB)X:_%XUVBWXHIa)X#bcd%X:I#e?11A ABBBBCC;z;z;z;z;z;z;z;z!#$./01!#$./0105.Y$%ZY
11、$%Zgh#$Dgh#$D3434ziZiZE Ey5yFGHIJKKLFGHIJKKLMNOPGQRGSMNOPGQRGS,-.,-.CDEFKLhi,/.,/.GHIJKLJM/0./0.NJOPQ=1.1.G=#$Z#$Zg(8stst!#$Zg23-89sL:sL:KL23Z+(I#$sCZ#$sCZ7ZstCKLYS,23bc-Zbc-Z|23stg-stCD?!%#$!#%89$s|()|()Z*+,-Z*+,-./89s301234$)5f95f65ffg,-a,-a-bc$dZefghi9bc$dZefghi9YouTubeFacebookInstagramTikTokYa
12、f=Z_0z/z=Zabcabc0zYaf=d=_e_fg_fg0z=hYxi$0z=Zj0_kl_kl0z/m/mjk$%lmmnopqrstrunopqrstruvevesv34sv34#/0RK!5#$%“63&()*+,-(S-.+/012345”6767,-,-S892*:;?%d23y,-“45067ABefefSfafaCDEF09%G+H/0yIJK0LM*NOP=Q%RD%RDvw$%xyvw$%xymmzr|zr|vevesv34sv34AHSSFffiZaiZay8T#UV(DEyWX/0YZ“YZ“UV(89=O8YZ_/0abcdeO2deO2+fgh=Qei&jkj
13、jkjSlmnUV(/-012oUV(67UV(67,-,-89UV(ypqrosy/0SK/0tuMv$%w$%$%mmUUUUveve)*xSxSyebybzSc_ac_aO-.-.=,ede|yE5sv34sv34JJ(!&5#py;H0w SKlmn$%yh0yzde23“de23“(:hkf!|F;#rov!yMM:yS“”z33ee!#$23456789!#$2345678906.STopSTop3456./78*+3456./78*+mmxu|efbfow|beaxu-de|iaiaE7c_aw)*+)*+,*+,*+T#oT#oaawxu*”“y*S-yw,-./+,-./+x
14、u|efefa a0 beawSTopSTop3456./78*+3456./78*+mm_+,-.0+,-.0*S”xu*y”z8wxuSp“f“!wy*_y*_?xuhCh_!den|wxuMo+a!wxuxu&+,6+,6-.-.#|-.Qnxuw$%&3$%&3$%&78$%&78xu678678yUV(|9:89:8y1_UV(:;8:;8y1y1”708=wxSMUV(fypyiMw?A?AbfaySUV(”5”wgUV(y%GUV(%wBCDEFBCDEFkkfeTqrstu|UV(6fghqsywGHGHvpS,-89M:iw$%&3$%&3$%&78$%&78|eehh fg
15、hijfghijk klmijlmij|zEE 0|zzccoo|hfo?|hfo?67yifatu|Fefeoh:o?iZownonovp_eay*zeawvp*y00#UV(UV(”ylm0”5w3456./78*+3456./78*+mm!y febxuC|Q#_bay#$Hy”*%j#*y!#(yde234567789:;1.234567789:;1.?659:,.?659:,.9ABCD3EF3G9:HI.ABCD3EF3G9:HI.#$CDr=3234de#$CDr=3234de$%&3$%&3$%&78$%&78IJKLMNOPQRSTRUIJK$%S89#,-!“f./0B
16、08UV(k5w+,-./012345667+,-./012345667UV(fefjky10UV(wff23UV(UV(45UV(”=O6%70M78UV(Sw+,-8/0+97+67+,-8/0+97+67(9:;|7)o;?;ABCDBCCSM67wSTopSTop./?$%&“”./?$%&“”&()*+,.6=/+)2=?+.*+23)+./628)+*16962A2&919=69=*6B2&919=691UVW#QXYYXZUVW#QXYYXZDDDDDDZbaKb8Kb8_DD!DD!V V,2|XKbLhi,2|XKbLhiZiayopS”/0wUV(UV(EyB_eay#D5
17、w*3F*3F!#$%&!#$%&()*+()*+STopSTop3456./78*+3456./78*+mm&()*+,C(6=.+662.6=/+)2=?+.*+2+69=019+6GH4wE|GH4wE|0BaMI 0BaMI op|67#_ff_ffy0By0B63*M&P_f_fa awfebyfop|JwE|67GGwKLfcE|J8M w$%&3$%&3$%&78$%&78MZab#cZddZYe#fghcijakl#fhZlgcb#cjbkmZhXka#Z#aZcXjY#MZab#cZddZYe#fghcijakl#fhZlgcb#cjbkmZhXka#Z#aZcXjY#dkl
18、Xj#X#bik#nXbkl#Ibjbka#X#DD!dklXj#X#bik#nXbkl#Ibjbka#X#DD!&()*+,&919=691feVWXVYVWXVYop#y/0NOPB%jayS$H0*”ywZX_ZX_)oQ|”RSlmVV,-?,-?nn VV.0 0 Y+n#$(DY+n#$(Dovpq$%r$,EFs4t,uvwxy z|;#r$r$#O 5%O 5%u(st#$“u(st#$“O O,IPGHlxpqGX,jaiXZjaiXZ,abeYkabeYk,“kjgbe“kjgbe,dj”kgfdj”kgfG”I#$-x(-xa(QR”I#$-x(-xa(QRQtOj$%,
19、9cZgfZx Qpq$%,O&IPGH()$%r$,Ex,-/,oppqrstpqrstTuvY,w!xTuvY,w!xyzpqrstz|yzpqrstz|._WXa_WXaTUTUVc!-WX#qrIJIJ-YYG1d!ZV6:65;G1_d;adbcKd!67UV(eVfgAT#A0 0bcbcd7eFfd7eFfghijklghijkl1G$hi1G$hi/jklxHP/jklxHPmL$NOKmL$NOKpqrstpqrstTuvY,w!xTuvY,w!xyzpqrstzzW&zyzpqrstzzW&zmnaopqamnaopqa rsrstDutDuZZ696*hmLn?opcfn
20、mLqr1syIJHmL0wItymL!”u67h*vCwo!”xysG1_dmLq0HdzKd!67UV(AfeVe|18FZA!;3UV(y;?e_y;?_Zee././mmVVaaFlorasisG%&pG%&p-xu Wo_eV(66_669966jnjneffA;k_ffA;hifA;?#y?d/093?;j/0*oX/050?/0nH/0mL”5y?H./?SIJSIJe!tMSK&MSK8/0!yiA3kyeA3hyA3半小时带货视频播放量200w+视频内置购买链接.AA.BB.BBCD$%&CD$%&E EFGHIJKLMFGHIJKLM$%&NOPQ$%&NOPQ07.X s
21、VWnVWn$%&$%&KKpqstrzsrpqstrzsr1“”;Km6M“S0345678!#$!#$def67Iff#$#$ZZ78OO9:P;=P;=OP;=#$s#$s=I=IGPGPOP;=P;=P;=OP;=I=GHPI=GHPI=GHP#jedkbaI=GHP#jedkbaf67IdeCIFGHI,-&?,-1,-&?,-1924924:;:;$=;$HIAFGJKLAMNA3E.HOP;fd$;fd$AKQRSATUV%W2AXLY6d$d$A A ppAZf_A+gZW-Aabc/Hd!vwxyvwxyPz|Pz|,-&?,-&?VV-2-2-z;fz
22、;f+n+n).2efghHW-NOPW-ijKL:8s3;fd$;fd$JKJKLKLKMKMKsLklVWnVWng,-&g,-&NOPQRNOPQRNOSTUVNOSTUV 1 1-45456786789:;?A,BCDEFGDEFG6786789:;?A,BCHIJHIJ678678KLKL9MNOPQ?I=GHP#GPI=GHP#GP$CWHCWHNOWXNOWXYZYZ,-?,-,-?,-:;=:;GHP#Njck“ZZ”#Gabjmhjd#+O;KZZmYk,lZgbg“kgKZZmYk|8OZA_ZA_abcdefabcdefsNjck“ZZ”ii,w|JG:+,:+Sx2e:
23、+6,wxghabijghabij klmklm2345677823456778abnabn,-?L,-?Lm noT6pqqrs3m s;tuDs3m vw23pq/0”E/0”Em|3xm 3xm yz3x/0j/0j|23-!/0!hp$/0!hp$23VYH823/:/0“fK/0“fKRS.no23“”f9/0”I/0”I,-ayzpH/0/0?ABCABCBG“”_stv23d&7n!dB”!3”!3X“%239234)8/0/0,-?R2,-?R2R7Rl9:!#$!#$:;9307.2s0F0s=F3F:;9307.2s0F0s=F3Ft-t-tt-6-6-OP;=9:g/-9
24、:ao2|#$#$9:Rno22vw2pqY#$Y#$gOP;=9:pqR,qcqc9:ZYSgj()9:lCD:;/fSs#$89!66gyhn67fMT:RSOU7Hy/0w,-?h,-?hopqropqrt-tt-t823VW23SAA23-23v23-23v 0101bstuvstuvstS01VYSGHI+Sm28T-T-WT-S89wxyzwxyz6(-8&7(IBY4|stSs OP;=h”f?”f?”fH2”fs3-?23SVYx”f3VYx”f32ms3H-”f3S0101VYg01!-5-01Sm28H,G/I+,-?6,-?6a-a-#$nnoHI2%&(,!2D2n)*
25、J23+|$,-.h,“/B C V Y 2 3 a 0 k1-23-BS223I33I4$%/0”/0”OP;=QG$-b/Z(l:-I5232S6stsn37D-89KLSuh23B,23n:23);/.Yj.YjS-B?Ak6BSCDEuhBS-FGHuh?ABCDEFGHIJKLMGNO?ABCDEFGHIJKLMGNOPQRNSPQRNSN,N,O)+;,y)+jk”X!#$%&!#$%&67;lO$X?mPm(%&(%&l KZZmYk JjYebXca;I=GHP hirnMnM XJ+X n M I=GHP X;sbb?9?9y8O,!)DV#M,D$%,&!()*2)*+,)*+,-?P,-?Pu;%b;|pp|os|oq|t|pp|os|oq|t=sn2?t P;=Dq“”“”SBC$BC$pq_=e.N2ab5cXUgdeLg6XUXUYE1FG998E1FG998S9q!d.-,R T,fdSY,-?,-?G2OG2OR=STUVWX+Y.aIaIZ_lJylJyZ6Z672abcdefgh,iMM#MM#j&klmnop&mq“”“”99|gh P P!-T/m|m|_-,-?,-?g-”g-”LL99/efef!#$%&!#$%&!#$%!#$%