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1、AVGC-XRSectorin India RealisingReport byAVGC Promotion Task Force2022PotentialAVCG-XR sector can provide immense employment opportunities to the youth who can serve the global market and the Indian talent can lead the way in this sector.SHRI NARENDRA MODIHonble Prime Minister of India37PrefaceWith t

2、he momentum that the Animation,Visual Effects,Gaming and Comics(AVGC)industry has gained in the current times,it has become imperative to develop a supportecosystem for the industry at large and support its growth in India.In order to boost thedomestic capacities and develop the opportunity landscap

3、e,collaborations in academia,co-production,technology,policy&research must be explored to leverage the existingindustry expertise.The AVGC segment,as a part of the larger media and entertainmentsector,also offers immense potential to employ youth.With this objective,HonbleFinance Minister announced

4、the formation of the AVGC Promotion Task Force duringthe Budget Speech 2022-23.The Promotion Task Force was constituted in the Ministryof Information and Broadcasting in April 2022.ThePromotionTaskForcehasheldextensiveconsultationswithindustryrepresentatives and cross cutting government sectors to e

5、nsure this Report gets aholistic viewpoint and suggest action areas for the AVGC industry.The Task Forcemembers considered the potential and challenges faced by the sector and havesuggested steps to realize the potential of all segments in terms of market access anddevelopment,skilling and mentorshi

6、p,education,increasing access to technology,creating financial viability,promoting high-quality content,diversity,equity and inclusion,and other areas.I thank all experts and members for their contribution during thedeliberations.I am hopeful that this Report will help all stakeholders to explore mu

7、ltiplefacets of the AVGC industry to build domestic capacity for serving our markets and theglobal demand.Shri.Apurva ChandraChairman,AVGC Promotion Task ForceSecretary,Ministry of Information&BroadcastingGovernment of IndiaAcknowledgementS.No.Name1Sh.Apurva Chandra,Secretary,Ministry of Information

8、 and Broadcasting2Sh.Rajesh Aggarwal,Former Secretary,Ministry of Skill Development&Entrepreneurship3Sh.K Sanjay Murthy,Secretary,Ministry of Education,Department of Higher Education4Sh.K Rajaraman,Secretary,Ministry of Electronics,and Information Technology5Sh.Anurag Jain,Secretary,Department for P

9、romotion of Industry,and Internal Trade6Sh.Atul Kumar Tiwari,Secretary,Ministry of Skill Development and Entrepreneurship7Smt.Neerja Sekhar,Additional Secretary,Ministry of Information and Broadcasting8Sh.Rakesh Ranjan,Additional Secretary,Higher Education,Ministry of Education9Sh.Vikram Sahay,Joint

10、 Secretary,Ministry of Information and Broadcasting10Sh.Prithul Kumar,Joint Secretary,Ministry of Information and Broadcasting11Sh.Darpan Jain,Joint Secretary,Department of Commerce 12Smt.Manmeet Nanda,Joint Secretary,Department for Promotion of Industry,and Internal Trade 13Administrative Secretary

11、 in charge of AVGC Policy,Karnataka,Maharashtra,&Telangana14Smt.Nidhi Chibber,Chairperson,CBSE15Prof.Anil D.Sahasrabudhe,Chairperson,All India Council of Technical Education16Dr.Dinesh Prasad Saklani,Director,National Council of Educational Research&Training17Smt.Anna Roy,Senior Adviser,NITI Aayog18

12、Smt.Dhanpreet Kaur,Director,Ministry of Information and Broadcasting19Sh.Armstrong Pame,Deputy Secretary,Ministry of Information and Broadcasting20Sh.S Vijay Gopal,Under Secretary,Ministry of Information and Broadcasting21Sh.Kshitij Agarwal,Assistant Director,Ministry of Information&Broadcasting22Sh

13、.Mohit Soni,Chief Executive Officer,Media,and Entertainment Skills Council23Sh.Biren Ghose,Country Head,Technicolor India24Sh.Ashish Kulkarni,Founder,Punaryug Artvision Pvt.Ltd.25Sh.Jesh Krishna Murthy,Founder and CEO Anibrain26Sh.Munjal B Shroff,Director&COO,Graphiti Multimedia Pvt.Ltd.27Sh.Keitan

14、Yadav,COO and VFX Producer,Redchillies VFX28Sh.Chaitanya Chinchlikar,Chief Technology Officer,Whistling Woods International29Smt.Kanchan Bhalla,Country Manager,Autodesk 30Sh.Kishore Kichli,Sr.Vice President and Country Head,Zynga India31Sh.Neeraj Roy,Managing Director,and CEO of Hungama Digital Medi

15、a Entertainment32Smt.Leena Jaisani,Assistant Secretary General,FICCI33Smt.Neerja Bhatia,Deputy Director General,CII34Sh.Vinay Thakur,COO,NeGD,MeitY35Sh.Manish Agarwal,CEO,Nazara Technologies36Sh.Amrit Mathur,Adviser,Federation of Indian Fantasy Sports37Sh.Sameer Barde,CEO,E-Gaming Federation38Sh.Ram

16、esh A,Founding Partner,A Plus Associates39Sh.Sumit Mehra,Principal Group Manager,Microsoft40Sh.Amaresh Chakrabarti,Prof&Chairman,Centre for Product Design&Manufacturing,IISc41Sh.Austin Davis,Assistant Professor,National Institute of Design42Sh.Phani Tetali,Prof.&Head,Industrial Design Centre,IIT Bom

17、bay43Sh.Ajjay Parge,Founder/Director,Digital Art VRe44Sh.Anuj Kacker,Wholetime Director,Aptech45Sh.Prajay Kamath,Co-founder&Tech advisor,AiSolve46Sh.Rajesh Turakhia,Founder&Director,Frameboxx47Sh.Vikas Kumar,Founder&Director,Digitoonz48Sh.Sasikumar Raman,Director,Toonz Animation49Sh.Sathish Narayan,

18、Founder,&CEO,Design Media&Entertainment Solution Pvt.Ltd.50Smt.Shalini S Sharma,Principal,M&E,CII51Sh.Srikant Sinha,CEO,Telangana Animation Skills52Sh.Manvendra Shukul,CEO,Lakshya Digital53Sh.Anil Kumar,Director Curriculum Development,DGT MSDE54AVGC Strategic Advisory Team,Primus Partners8 8Realisin

19、g AVGC Sector Potential in India:Report by AVGC Promotion Task ForceIntroduction 15Chapter 1AVGC Sector-A Global Context181.1Overview of Global AVGC Sector191.2Global trends driving growth in AVGC Sector20Chapter 2AVGC Sector-An Indian context242.1Overview of Indian AVGC Sector252.2Building Blocks o

20、f AVGC Sector282.3Challenges to AVGC Sector in India322.4Critical Success Factors for AVGC Sector in India34Chapter 3AVGC Promotion Task Force363.1Announcement to form an AVGC Task Force373.2Guiding Principles of Task Force Mandate and Composition383.3Composition of Core AVGC Task Force393.4Terms of

21、 Reference of the AVGC Task Force403.5Formation of Sub Task Forces within AVGC Task Force41Chapter 4Recommendations of AVGC Promotion Task Force424.1Market Access&Development444.2Skilling&Mentorships474.3Education524.4Increasing access to Technology564.5Creating Financial Viability594.6Promoting hig

22、h-quality Content614.7Diversity,Equity&Inclusion63Chapter 5Cross Cutting Intervention Themes for AVGC Sector65Annexures69Annexure AOrder-AVGC Promotion Task Force70Annexure BOrder-AVGC Sub Task Forces73Annexure CDraft National Policy for Growth of Animation,Visual Effects,Gaming,Comics&Extended Real

23、ity sector in IndiaAnnexure DDraft Model State Policy for Animation,Visual Effects,Gaming,Comics&Extended Reality sectorTable of Contents9 9Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceList of Figures&TablesFigure 1Global growth drivers of AVGC Industry20Figure 2AVGC E

24、ducational Institutions in India-FICCI Estimates28Figure 3Skilling ecosystem in India30Figure 4Details of employment in M&E Sector-FICCI Estimates30Figure 5Methodology followed for preparation of AVGC Promotion Task Force Report37Figure 6Members of AVGC Promotion Task Force39Figure 7Sub Task Forces

25、under AVGC Promotion Task Force411010Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceGlossary of Terms2D2 Dimensional3D3 Dimensional5G5th Generation mobile networkABCAcademic Bank of CreditsAICTEAll India Council for Technical EducationAPACAsia PacificARAugmented RealityA

26、RPUAverage Revenue Per UserAVGCAnimation,Visual Effects,Gaming&ComicsB2BBusiness to BusinessBCASBachelor of Creative Arts&SciencesBGMIBattlegrounds Mobile IndiaBnBillionCAGRCompound Annual Growth RateCASCreative Arts&SciencesCBSECentral Board of Secondary EducationCIIECentre for Innovation,Incubatio

27、n and EntrepreneurshipCOECentre of ExcellenceCSRCorporate Social ResponsibilityDOTADefence of the AncientsDSCDistrict Skill CommitteeEAElectronic ArtsEdTechEducation TechnologyE-SportsElectronic SportsEYEnd of YearFAU-GFearless and United GuardsFDIForeign Direct InvestmentFICCIFederation of Indian C

28、hambers of Commerce and IndustryFIFAInternational Federation of Association FootballFYFinancial YearGBGigaByteGDPGross Domestic ProductGoIGovernment of IndiaGoMGroup of MinistersGSTGoods&Services TaxHEIHigher Education InstitutesIAMAIInternet and Mobile Association of India1111Realising AVGC Sector

29、Potential in India:Report by AVGC Promotion Task ForceICTInformation and Communication TechnologyIECImporter Exporter CodeIIMIndian Institute of ManagementIIScIndian Institute of ScienceIITIndian Institute of TechnologyINRIndian RupeeIPIntellectual PropertyIPLAIntellectual Property Licensing Agreeme

30、ntsIPRIntellectual Property RightsITInformation TechnologyITESInformation Technology Enabled ServicesITIIndustrial Training InstitutesJSSJan Shiksha SanathanKGKindergartenLEDLight Emitting DiodeM&EMedia&EntertainmentMECATMedia&Entertainment Creative Aptitude TestMeitYMinistry of Electronics and Info

31、rmation TechnologyMESCMedia and Entertainment Skill CouncilMHRDMinistry of Human Resource DevelopmentMMORPGMassively Multiplayer Online Role-Playing GamesMOBAMultiplayer Online Battle ArenaMOCMemorandum of CooperationMoEMinistry of EducationMOIBMinistry of Information&BroadcastingMOOCsMassive Open O

32、nline CoursesMORDMinistry of Rural DevelopmentMoUMemorandum of UnderstandingMPLMobile Premier LeagueMSDEMinistry of Skill Development and EntrepreneurshipMSHMeitY Start-up HubMSMEMicro,Small and Medium EnterprisesNCERTNational Council of Educational Research and TrainingNCOENational Centre of Excell

33、enceNCVETNational Council of Vocational Training and EducationNEPNational Education PolicyGlossary of Terms1212Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceNFDCNational Film Development CorporationNIDNational Institute of DesignNIFTNational Institute of Fashion Technol

34、ogyNOSNational Occupational StandardsNSDCNational Skill Development CorporationNSQFNational Skills Qualifications FrameworkOTTOver-the-TopPCPersonal ComputerPGPostgraduatePMKKPradhan Mantri Kaushal KendraPMKVYPradhan Mantri Kaushal Vikas YojanaPM-STIACPrime Ministers Science,Technology and Innovatio

35、n Advisory CouncilPPPPurchasing Power ParityR&DResearch&DevelopmentRCoERegional Centre of ExcellenceRMGReal Money GamesRSGRegional Schools for GamingSIPPStart-Ups Intellectual Property ProtectionSMESmall-to-Medium EnterprisesSSCSector Skill CouncilsSSDSociety for Skill DevelopmentSTPISoftware Techno

36、logy Parks of IndiaTIDETechnology Incubation and Development of EntrepreneursTITPTechnical Intern Training ProgramToRsTerms of ReferenceToTsTraining of TrainersUGUndergraduateUGCUniversity Grants CommissionUPIUnified Payments InterfaceUSDUnited States DollarVCVenture CapitalVFXVisual EffectsVRVisual

37、 RealityXRExtended RealityYoYYear-on-Year1313Glossary of TermsRealising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceIntroductionIndia is one of the oldest civilizations in the world with adiverse and rich cultural heritage.The cultural fabric ofIndia is an amalgamation of a var

38、iety of languages,religions,literature,art and dance forms,music,food,architecture,and customs that together define the richheritage of the country.The conventions,practices,andbeliefsthatarefollowedtodayweredevelopedthousands of years ago.For a country as diverse as India,the plurality of itscultur

39、e is an essential component of the nations growthstory.India occupies one of the top spots globally withregard to collections of music,dance,theatre,folktraditions,performingarts,rituals,paintings,andwritings-also known as the Intangible Cultural Heritageof humanity.Indian paintings,like other forms

40、 of art,have a richhistory.The exquisite murals of Ajanta and Ellora Caves,Buddhist palm leaf manuscripts,miniature paintings,among others,stand as a testimony to the culturalhistory associated with Indian paintings.Madhubani art,one of the earliest forms of Indianpaintings,traditionally created by

41、women of variouscommunitiesintheMithilaRegionofIndiansubcontinent,has now become a globalised art form.Similarly,Warli painting,an integral part of rituals of theWarlitribe,isnowinternationallyrecognizedandappreciated.Exposure to the global landscape andemergence of a new generation of Warli painter

42、s has ledto incorporation of contemporary elements of urbanculture into these paintings.In the same vein,the rich tradition associated withThanjavur paintings has ensured that the art formcontinues to inspire artists all over the world.Besides art forms,one of the significant ways in whichculture an

43、d creativity manifest themselves is literature.Literary tradition dominates a major part of Indianculture.TheVedas,theRamayana,andtheMahabharata are some of the oldest works of literaturein India.The Brahmanas and the Upanishads wereamong the prose commentaries added to the Vedas.Sanskritliteraturec

44、reationreacheditspeakofdevelopment in the 1st to 7th centuries CE.The periodalsowitnessedtheemergenceofsacredandphilosophical writings,court poetry,plays and narrativefolklores.One of the noteworthy collections of Indiantraditional stories include the Panchatantra,a collectionof traditional narrativ

45、es,dated to about second centuryBC.Indias rich literary tradition has therefore capturedthe imagination of the world and resulted in thecountrys possession of almost 5 million manuscripts,envisaged to be among the largest collections globally.Taking Indian culture abroadThe diversity of Indias cultu

46、re and the global attentionreceivedbyitsartforms,ancientliterature,andfolklores,have played a crucial role in strengtheningthe countrys soft power.India is considered a meltingpot of religions,languages,and cultures.Therefore,various initiatives have been taken by the governmentto disseminate and pr

47、omote Indian culture across theworld.1515Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceTheseinitiativesincludesigningofbilateralandmultilateral agreements,implementation of CulturalExchange Programmes,promotion of Indian culturethroughFestivalsofIndiainforeigncountries,

48、providingassistancetoIndo-ForeignFriendshipCultural Societies for cultural activities,among others.There is a need to further showcase Indias richculture and history and leverage the potential of Mediaand Entertainment ecosystem for the same purpose.The role of Animation,Visual Effects,Gaming&Comics

49、(AVGC)sector deserves a special mention inthis context.The AVGC sector shall serve as amajor growth driver for the M&E industry in Indiaandfortherealizationofthesame,theGovernment of India has designated audio-visualservices as one of the 12 Champion ServiceSectors.Further,the growth of Indias AVGC

50、sectorwill enable it to act as a connecting bridge between thecountrys culture and its dissemination to a widerglobal audience.In the above context,it is essential to note the variousways in which AVGC sector could play a role inshowcasing Indias culture and heritage on a nationalas well as global s

51、cale.Similarly,there is a need toexplore other innovative ways through which theintegration of AVGC with Indias culture could bestrengthened and made more robust.Indian epicssuch as the Ramayana and Mahabharata could beused as inspiration to develop online and videogames,which could eventually contr

52、ibute to Indiasgrowth as an AVGC hub.Successful films may betransformed into strategy games through a dedicatedmechanism of cooperation between the entertainmentand gaming industry.A similar approach could be adopted with respect tohistorical and folklore-based narratives,taking intoconsideration th

53、e cultural sensitiveness associatedwith the content and historical characters.The role played by Amar Chitra Katha in preservingIndian heritage and promoting iconic folktales through itscomic books,could to in this regard.These initiatives,alongwithseveralothers,wouldprovetobeinstrumental in ensurin

54、g that content pertaining to Indiasrich culture and heritage reaches a wider audienceacross geographies.Challenges in the AVGC sector in IndiaIn light of the above,it is essential to note that althoughthe potential and reach of AVGC sector in India issignificant,the industry is still in its nascent

55、stage andneeds to overcome certain challenges.For instance,AVGC education is a building block of the sector.However,at present AVGC education in the countrystrongly needs standardization of content and deliverymodes.For skilling and vocational training too,there is aneed for dedicated vocational tra

56、ining modules forvarious other skills required by the sector.Further,topromotelifelonglearningforAVGCprofessionals,adequate focus has to be given to the quality of skillingcontent.Apart from challenges on the academic front,the sector also needs to overcome challenges withrespecttoregulatoryframewor

57、k,infrastructure,financing,skilling,R&DandIntellectualProperty.Addressing these challenges would enable the sector torealize its true potential and play an enhanced role indissemination of Indian content on a global platform.Driving growth in the AVGC sectorWithincreasingdigitization,Indiaisoncourse

58、tobecomealeaderintechnologicalinnovationanddevelopment.With the advent of digital technologies ingeneral and the AVGC sector in particular,&a rapidlygrowing market,Indias is taking strides to become aglobal AVGC hub.In this context,it is important to lookatinternationalbestpracticesandconsidertheinn

59、ovative work being undertaken by certain countriesfor growth of AVGC sector.1616Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceThe animation and gaming industries employ technologyextensively,and these can further demonstrate Indiaswell-establishedcredentialsintheoffshor

60、ingoftechnology and services,in addition to being essentialfor the growth of Indias domestic M&E sector.The riseof new international trends,such as the metaverse,isalso envisaged to add to the existing demand from theM&E sector,creating challenges with respect to skilldevelopment that need to be urg

61、ently addressed.AVGCsector can play a significant role in building metaverse.As per certain projections,the establishment of AVGCtask force will help India achieve its potential of 20 lakhjobs in the sector,which is considered critical fordevelopmentofskillsrequiredforthegrowthofmetaverse.Besides th

62、e advantages from the perspective of new-age technologies,growth of Indias AVGC industry willnot only enhance the export potential of the sector,butalso facilitate the entry of foreign players in the country.Along with attractive financial incentives,a robust AVGCsectorwillattractrelevantforeigncomp

63、aniesandcontent creators to co-produce and relocate to India,outsource work to Indian counterparts,and provideemployment to Indian content developers.Formation of AVGC Promotion Task ForceStrengthening of Indias AVGC sector requires a set offocused interventions,beyond just policy making.Torealize t

64、he real growth opportunity for India in terms ofindustry potential and job opportunities,in the Budgetspeech for the fiscal year 2022-2023,Honble FinanceMinisterSmt.NirmalaSitharamanannouncedtheformation of an AVGC Promotion Task Force that woulddrive the institutional efforts to guide the policies

65、ofgrowth for this sector,establish standards for AVGCeducation in India,actively collaborate with industry andinternational AVGC institutes,and enhance the globalpositioning of the Indian AVGC industry.Moreover,the larger idea behind the formation of theTask Force was to unleash the scope and reach

66、ofAVGC sector for it to become a torch bearer of“Createin India”and“Brand India”.To ensure an integrated growth of AVGC in India,anintegrated approach needs to be adopted to cater to theoverall need of the sector.To this end,the Task Forcehas given various actionable recommendations withrespect to k

67、ey enablers of the sector,such as marketaccessand development,skillingandmentorships,education,increasing access to technology,creation offinancial viability,promotion of high-quality content,andencouraging diversity,equity,and inclusion.Implementation of these recommendations would furtheraid the g

68、rowth of the M&E industry in general,andAVGC sector in particular,in the country.1717Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceChapter 1AVGC Sector-A Global Context18181.1 Overview of Global AVGC SectorThe global animation and visual effects market sizewasestimateda

69、tUSD168billionin2021andis projected to grow to USD 290 Bn by 2024 at a CAGRof 10.94%between 2020 and 2026.One of the main factors leading to the development oftheVFXmarketworldwideistheintroductionofaugmented reality(AR).The increasing demand for digital content has created aneed for innovation in v

70、isual effects for new experienceslike AR.The global gaming market was valued at USD 198.4 Bnin 2020 and is expected to reach USD 314.4 billion by2026,growing at a CAGR of 9.64%between 2021 and2026.5As per estimates for 2021,there are 2.7 billion gamersacross the world with China,Japan,US,and UKcombi

71、ned representing 47%of all gamers globally and64%of all direct consumer spend on gaming.6Asia-Pacific is anticipated to hold the largest marketshare in the gaming industry,with India,Japan,China,and South Korea showing high potential for marketgrowth.8The global Comic Book market size is projected t

72、oreach US$19.5 billion by 2028,from US$11.8 billion in2021,at a CAGR of 7.1%during 2022-2028.91-4As per NITI Aayog estimates5As per NITI Aayog estimates6https:/ cfdddhttp:/ AVGC Sector Potential in India:Report by AVGC Promotion Task ForceThe movie RRR had over 2800 VFX shots.All the animal scenes w

73、ere synchronized using radio-controlled cars,programed to operate at specific speed.1.2 Global Trends driving growth in AVGC SectorGrowing OTTUser BaseGrowing 5G PresenceWider Spectrum of ApplicationsAdvent of New TechnologiesGrowth of Smartphone UsersIncreased R&D InvestmentsAdoption of Digital Tec

74、hnologyRising Demand for Graphic NovelSurging Popularity of Comic EventsFigure 1:Global growth drivers of AVGC Industry2020Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force10https:/ per NITI Aayog estimates12As per NITI Aayog estimates13https:/ per NITI Aayog estimates18As

75、 per NITI Aayog estimates19As per NITI Aayog estimates1.Growing OTT User baseOver-the-Top user base is expected to growat a CAGR of 7%between 202110and 2024with a penetration of 45.8%in internet users.11With almost 50%internet users worldwidewatchingOTT12,thescopeofincreasedviewership is high.Thenew

76、animationcontentisnotjustrestricted to kids but is also finding its nichewithadults;50%ofNetflixsmembersaround the world choose to watch animationcontent.14Animation and VFX Sector2.Wider Spectrum of ApplicationsThe World in general has a large tech savvy,young population that is also interested ing

77、aming,leading to newer opportunities ingame design,animation and VFX.Gaming is growing at a CAGR of 12%,withGamers demanding high quality productionswith engaging VFX and realistic animation.15Global animation and VFX in advertisement isprojectedtogrowatCAGR10.9%16;Advertisers are increasingly findi

78、ng animatedcommercials more effective.Amongst others,EdTech,Architecture,andMed-tech are expected to increase at CAGRof 11.7%between 2020 and 2024.173.Advent of New TechnologiesThe Extended Reality(XR)segment isexpected to grow by a CAGR of 25.9%between 2020 and 2024.18Investment in AR and VR is inc

79、reasing yearon year,especially in gaming,creating theneed for enhanced animation.Animation plays key role with the advent ofAR/VR technology.The Metaverse is approaching a turningpointofrapiddevelopmentwhichwillincrease the demand for 3D modelling andreal-timerenderingwhicharecoretechnologiesforperc

80、eptualinteractionthrough XR devices.Itisexpectedthat50%ofIndiananimation and VFX studios will adapt toreal-time technology(core technologies forperceptual interaction through XR devices,demand for 3D modelling,etc.)by 2025.192121Realising AVGC Sector Potential in India:Report by AVGC Promotion Task

81、Force20https:/ per NITI Aayog estimates22https:/ per NITI Aayog estimates25As per NITI Aayog estimates26https:/ of Smartphone UsersIn 2021,the number of smartphone users inthe world stood at 6.3 Bn and is expected toreach 7.5 Bn by 2026(at a CAGR of 4%between 2021 and 2026).20Proliferation of low-co

82、st smartphones hasbeen instrumental in broadening the userbase in India.Mobile gaming generated USD 73.42 billionin2020.Thesegmentispoisedtoexperienceahighgrowthratewithprojections estimating a CAGR of 11.05%overthefollowing5-yearperiodending2026.21Gaming Sector2.Growing 5G PresenceBy2023,approximat

83、ely42.5%ofallsmartphones will be 5G ready.22By 2026,5G mobile subscriptions worldwideare forecast to exceed 3.5 Bn,led by Asia-Pacific,North America,and Europe.235G is expected to bring a telecom revolution,not just in the country but all over the world.For the gaming sector,this will result insuper

84、-fast downloads and uploads,glitch-free multiplayer video games,live streaming,and real-time gaming.3.Increased R&D InvestmentsMajor technology and gaming companiesare ramping up R&D spend to innovate,understandconsumerbehaviours,andbuild novel gaming experiences.EA Sports spends up to 25%of its tot

85、alexpenditure on R&D with the proportion ofspend increasing every year.24Similarly,SonysR&DbudgetforitsGaming and Networks division accounts for25-30%of its total R&D spend.254.Growing PC and Console GamingSeveral PC brands reported a three-timeincrease in the sale of gaming laptops in2020.The sale

86、of gaming laptops grew by300,000 to 400,000 units in 2020 in India.26Console games have been adapted andreleased on mobile devices,thus increasingthe demand for mobile gaming.This hasalso increased the demand for PCs andconsoles,as users look to upgrade theirgaming experience.PlayStation 4 sales dou

87、bled in Q1 FY20 ascompared to Q4 FY19,and there has beena 200%growth in peripheral sales as well.272222Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force28As per NITI Aayog estimates29As per NITI Aayog estimates30.https:/ per NITI Aayog estimates1.Adoption of Digital Techno

88、logyThe industry is increasingly releasing digitalbooks and leveraging digital platforms to sellcomic books across formats.The global digital publishing and contentstreaming market is expected to grow fromUSD 69.6 billion in 2019 to USD 112.0 billionin 2023 at a CAGR of 12.6%.28Physical book market,

89、31%of the overallcomics market,contributed to 87%of comicssales revenue.29The rising number of children possessingsmartphonesislikelytopropeltheconsumption of digital comics.Comics Sector2.Rising Consumer Demand for GraphicNovelsRisingconsumerdemandforgraphicnovels is expected to drive market growth

90、.Overall,graphic novel sales in 2021 wereup 65%from 2020.3021 million more graphic novels were sold in2021 than 2020.31The increase was due to strong sales ofgraphic novels online.3.Surging Popularity of Comic EventsComic events,such as Comic-Con,havegained popularity across world.Theseconventionspr

91、ovidefanstheopportunity to meet other people who sharetheirinterests,interactwithfavouritecontent creators,receive sneak peeks atupcomingcontent,andpurchasemerchandise,The 50thannual San Diego Comic-Conrecorded over 1,35,000 attendees.322323Realising AVGC Sector Potential in India:Report by AVGC Pro

92、motion Task ForceChapter 2AVGC Sector-An Indian Context24242.1 Overview of Indian AVGC SectorTheAVGCsectorinIndiahaswitnessedunprecedented growth rates in recent times,withmany global players entering the Indian talent pool toavail offshore delivery of services.Further,the Mediaand Entertainment(M&E

93、)Industry is expected togrow at an 8.8%CAGR by 2026.As per the experts,within the M&E Industry,the AVGC sector canwitness a growth of 14-16%in the next decade.Indiais emerging as a primary destination for high-end,skill-based activities in the AVGC sector.The Government of India has designated audio

94、-visualservices as one of the 12 Champion Service Sectorsandannouncedkeypolicymeasuresaimedatnurturing sustained growth.2The Animation,VFX,Gaming,Comics&XR(togethertermed the AVGC Sector),an important segment ofthe Media&Entertainment sector,is emerging as animportant growth engine of the Indian eco

95、nomy.Thistrend has been further compounded by constantoutsourcing of animation technology to India.TheAVGC sector has the potential to produce powerfulcontent and Intellectual Property.Beyond the economic impact,the sector has thepotential to make Indian culture accessible to theworld,connecttheIndi

96、andiasporatoIndia,generatedirectandindirectemploymentandbenefit the tourism and other allied industriesDespite the significant potential impact that thesector can have,it remains in nascent stages inIndia.Thus,thereexistsaneedforpolicyintervention to support various aspects of AVGCindustry.The polic

97、y would work towards facilitatingfuture-readyskillingenabledbytheindustry,making India a go-to hub in the AVGC space,raising Indias soft power,promoting Make in Indiaby the creation of original IP,and creating iconicglobalIndiancharacterbrands.Moreover,leveraging the existing policies/schemes in pla

98、ceand the startup ecosystem can assist in unleashingthe talent pool existing in this sector and promotecareer opportunities.33As per NITI Aayog estimates2525Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceVFX of Thor:The Dark World,was partially done by a studio in Mumbai

99、.34As per NITI Aayog estimates35As per NITI Aayog estimates37As per NITI Aayog estimates38https:/ per NITI Aayog estimatesThe Indian animation sector is growing fastand with an increasing number of animatedseries and features being produced in India,it has also attracted global audiences.ManyofIndia

100、sworksaregettingdistributedglobally.Thedemandforanimationexpanded with the increase in childrensbroadcasting viewership,availability of low-cost internet access,and growing popularityof OTT platforms.According to estimates byNITI Aayog,the animation and VFX sector inIndia was valued at USD 1.131 Bn.

101、34Further,Growthofchildrenschannelsviewership led to an increased demandfor animated content.OTT platforms,too,continued to investin Indian animated IP.Increased demand spurred investmentsinto India.Convergingproductionpipelinesopened new avenues.TheIndianVFXindustryhasbeengradually making progress

102、with adaptationof world-class techniques and innovativetechnology.Thecontentcreatorsareexperimenting their storytelling with high-quality VFX advancementsAnimation and VFX SectorTheIndianVFXindustryhasbeengradually making progress with adaptationof world-class techniques and innovativetechnology.The

103、contentcreatorsareexperimenting their storytelling with high-quality VFX advancements.It is estimated that the industry would beworth almost USD 1.7 Billion by fiscal year2024,38indicating a significant growthpotential.The Indian Animation and VisualEffectsindustryhasthepotentialtocommand 20-25%of t

104、he Global marketshare by 2025,according to the latestmedia and entertainment industry Report39.VFX&Animation can be the next IT-BPMboomforIndiaandplayafundamental role in India becoming a USD100 billion M&E industry by 2030.40It is expected that around 50%of IndianAnimation and VFX studios will adap

105、t toreal-time technology or virtual productionby 2025.31For smaller studios,this couldbe a challenge because of the high capitalinvestments involved in adopting thesetechnologies,and their use will be limitedto high funded projects only.2626Realising AVGC Sector Potential in India:Report by AVGC Pro

106、motion Task Force42As per NITI Aayog estimates43https:/ online gaming segment grew by 28%in2021toreachUSD1.9billion42.Thisexceptional growth is fuelled by demographicfactors,change in media consumption habits,as well as innovations by the industry duringthe past few years.Further,the COVID-19pandemi

107、c has led to a long-lasting shifttowards digital means of entertainment,whichhas resulted in exponential growth of thegaming industry during the pandemic.India is expected to become one of theworldsleadingmarketsinthegamingindustry.Growing steadily for the last fiveyears,it is expected to reach 3 ti

108、mes in valueand reach USD 3.9 billion by 2025.43The Honble Prime Minister of India,speakingontheannouncementoftheAVGCPromotion Task Force in the Union Budget2022-23,highlighted that India is one of thetop 5 markets in the world for mobile gaming.The gaming industry is at the core of theAVGC sector,a

109、nd drives growth across itsentire ecosystem.Gaming SectorWith the Indian economy opening in 1991and major changes in satellite televisionmarket,Indiancomicreaderswereintroduced to a plethora of internationalcharactersinmainstreammedia.Theindustry now has a host of new playerswhich have tapped into t

110、he India artist poolto come up with the new generation ofIndiancomics.Thegenresvaryfromsuperhero,mythology,folklore to many othersocial segments.Thecomicbookindustryisawell-recognized part of Indian popular culture,having produced many familiar cultural iconslike,Suppandi,Chacha Chaudhary,TenaliRama

111、n,DetectiveMoochhwala,ShikkariShambhu,Mayavi,and Akbar-Birbal.In 2021,the comics industry witnessed theacquisition of many comic book characterswhich will eventually be turned into animatedseries,films,or shorts.Comics Sector2727Realising AVGC Sector Potential in India:Report by AVGC Promotion Task

112、ForceThe iconic dragons(Khaleesis dragons)in Game of Thrones were animated in India.2.2 Building Blocks of AVGC SectorTheultimaterealizationoftheAVGCsectorspotential will be a function of taking fundamentalmeasures in the areas of Education,Skilling,andIndustry development,in a coordinated manner.AV

113、GC education has picked up pace in the countrywiththesectorseeingenhancedinterestfromstudents.However,at present,AVGC education inthe country lacks standardization.45As per FICCI estimates2.3.1EducationThere is also no apex institute in India for the AVGCsector unlike other sectors such as engineeri

114、ng,design,management,packaging,etc.There is aneed for an academic reference point in AVGC thatwill assist in baselining the curriculum,providingaccesstolatestinfrastructureandtechnology,functioning as a think-tank and providing overallguidance to the AVGCsector.Thenumberofuniversitiesprovidingthecou

115、rseshavebeenincreasing but there still are very few prominentcolleges.45States/UTsAnimationVFXGamingTotalAssam1001AP0011Chhattisgarh3104Delhi1247Gujarat53816Haryana62715Jharkhand0022Karnataka531220Kerala0101MP4116Maharashtra108220Odisha2002Punjab4138Rajasthan5207Tamil Nadu3519Telangana0101Uttar Prad

116、esh33410Uttarakhand2327West Bengal1012Total553648139Figure 2:AVGC Educational Institutions in India-FICCI Estimates 20212828Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force46https:/ of the programmes offered by various AVGCinstitutes in India are purely academic in nature

117、.There is need to develop curricula for AVGC that isnot just academic oriented but also offers industryrelevant programmes.This can be achieved throughonboarding industry players as trainers,integratingcomponents of AVGC with the National EducationPolicy,promotingresearch&developmentandcreating a de

118、mand-supply channel where studentspursuing courses in AVGC are absorbed by theindustry for employment.Currently,thereare1.85lakhprofessionalsemployed in the AVGC sector,with another 30,000who are indirectly employed.46The sector needs toemploy approximately another 20-lakh individuals by2030 to sust

119、ain its growth.Therefore,there is a needfor better trained and formally educated individuals inthe AVGC sector to meet this employment demand.The AVGC sector has seen significant growth in thelast few years fueled by the consumption of content.Global companies are also increasingly tapping intotheIn

120、diantalentmarketandoutsourcingtheirbusinesses to India.Advancement in the technologyand job roles have created a major skill gap as theskill sets required are evolving along with thetechnology.As the job roles evolve,already engagedresources need to be upskilled and new resourcesneed to be trained.T

121、his increase in demand for thenumber of skilled workers has ensured that theskilling ecosystem has larger participation from allstakeholders,includingdecisionmakingbodies,enablers,executivebodies,andvariousbeneficiaries.2.3.2Skilling and Mentorship2929Realising AVGC Sector Potential in India:Report

122、by AVGC Promotion Task ForceIndia is one of the youngest nations in the world withover 60%of the population in the working age groupand about 46%of population below 25 years of age47.This highlights the need to enhance the skills ofthe available workforce to improve their employabilityand contributi

123、on to the economic growth of thecountry.Indias National Education Policy(NEP2020)has reset the existing system and has outlined47https:/ new structure of schooling;autonomy to collegesandindependentinstitutionsbasedontheirperformance.Thiswillhelptobringcreativeeducation and performing arts to the ma

124、instream,and significantly impact the quality of talent andworkforce needed for the AVGC sector.It will alsopave way for apprenticeship programs and othermultimodal training programs.Figure 4:Details of employment in M&E Sector-FICCI EstimatesEmployment Sub-sector wise2019FY 2020EFY 2021EFY 2022EFY

125、2023EFY 2024EFY 2025ETelevision5,80,0005,27,5105,41,8585,78,8136,30,9066,94,5657,64,646Film2,56,0002,38,0802,42,8422,57,4122,78,0053,03,0263,30,298Events&Live Performances1,76,9981,32,7491,39,3861,56,1121,84,2132,10,0032,39,403Art and Culture1,21,45097,1601,02,9891,11,2291,20,1271,29,7371,40,116Prin

126、t88,40882,06083,57985,93590,18192,79696,461Advertisement&OOH48,81741,98345,76151,25358,94066,01373,935Radio44,84843,18844,20346,56850,15453,33956,726Sound and Music36,80030,14732,86037,24742,72248,01953,782Theme Park30,75123,06325,36928,41332,24936,11940,092Digital&OTT29,29838,67349,50261,87880,4411

127、,00,5511,25,689Total15,11,61013,81,08014,64,39416,19,67118,14,70420,31,27422,90,686Figure 3:Skilling Ecosystem in India01CertificateDiploma02Degree033030Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force48As per FICCI estimatesThe skilling ecosystem in India currently offer

128、s 3categoriesofcourses:certificate,diploma,anddegree.These courses are offered through a limitednumber of NSQF aligned institutions or the in-housetraining facilities started by AVGC companies.Currently there are a total of 762 institutions offeringdifferent level degrees in animation,374 in VFX,and

129、108 in Gaming48.Further,approximately 1,15,000trainings are conducted annually in the sector withtheestimatedbreakdownintogovernment-incentivised(10,000-15,000),vocational institutes(60,000-70,000),institutions of eminence(8,000-10,000)and higher education institutes(18,000-20,000).The key bodies in

130、 the skilling ecosystem include theMSDE,MHRD,MORD,and other central ministries.The essential enablers include NSDC,SSD,DSCs,SSCs,NCVET,among others,implementing bodiesinclude ITIs,polytechnics,JSS,training providers,captive training by employers,schools,colleges,anduniversities.This skilling framewo

131、rk will benefit theyouth,including people from marginalized societies,unemployed youth,low-income groups,school andcollegestudentswithdifferenteducationalbackgrounds.3131Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceQuality of training infrastructure plays a vitalrole i

132、n the learning and development of astudent.In the absence of adequate traininginfrastructure,there is deterioration in thequality of training being delivered to students,thus impacting the quality of output and humanresource for the AVGC industry.2.3 Challenges to AVGC Sector in IndiaCreationofAVGCe

133、cosystemwithinthecountry requires workforce with specializedskills for various roles such as animators,developers,designers,localizationexperts,productmanagers,etc.Atpresent,theeducation system at school and university leveldoes not have a dedicated curriculum focusedonAVGC.Withfastmovingtechnologie

134、sexpected to revolutionize the sector in thecomingdecades,itisexpectedthatthedemand for talent will only grow further interms of both,the number of professionalsrequired,and the specialization of skills.Forskilling and vocational training too,there is alack of dedicated vocational training modulesfo

135、r various other skills required by the sector.Skill Gap in Education and Employment sectorThe potential and reach of the AVGC sector in Indiaissignificantintermsoftheemploymentopportunities it can create,coupled with industrydevelopment.The industry is in its nascent stageand is still overcoming cer

136、tain challenges which maybe broadly categorized as below:Infrastructure ConstraintsThere is no apex institute in India for the AVGCsectorunlikeothersectorssuchasengineering,design,management,packaging,etc.There is a need for an academic referencepoint in AVGC that shall help baseline thecurriculum,p

137、rovideaccesstolatestinfrastructure and technology,function as athink-tank and provide overall guidance to theAVGC industry.The number of universitiesproviding courses have been increasing,butwe have very few recognizable colleges likeNID,IITs.Also,the intake for existing collegesis very low currentl

138、y.Absence of an AVGC academic reference point in India3232Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceNon availability of data such as employment,industry size,education intuitions,etc.forAVGC sector,makes decision making tougherfor entities.Lack of authentic data for

139、 AVGC sectorThere is also a need to develop researchrelated narrative for the AVGC-XR sector,sothat dedicated focus can be given to it.Less focus on Research DevelopmentMost of the AVGC related programmesoffered by various institutes in India areacademic in nature.Thus,there is a needtodevelopaholis

140、ticcurriculaofferingindustry relevant programmes.This can beachieved through onboarding of industryplayers as trainers,integrating componentsofAVGCwiththeNationalEducationPolicy,promoting research&developmentand creating a strong academia-industrypartnership for employment.Need for Holistic Academic

141、 CurriculumAVGC sector in general has suffered a lack oforiginal Indian intellectual property as most workin this sector is outsourced.Animation industry isdominated by services to other countries and thusit is important to incentivize local production withadditional concessions to increase local IP

142、.Lack of globally-popular Indian IPsPromotionofinnovativeideasandentrepreneurship in the AVGC sector in India willact as an enabler for the entire industry.TheNational Design Business Incubator of NID orCentreforInnovation,Incubation&Entrepreneurship(CIIE)of IIM A has provided thenecessary impetus i

143、n the field of design andnumerous functional areas respectively.Aspiringentrepreneursnotonlycreatevariousjobopportunities but also foster economic growth oftheindustry.Newinventionsanddisruptiveinnovations will enable the Indian AVGC industrytogrowatafasterpace,matchingtheinternational standards.Hen

144、ce,there is a need topromote an ecosystem of start-ups in the AVGCsector through incubation facilities.Need to explore the Startup Ecosystem of IndiaAt present there is no national level policylevelframeworkforAVGC-XRSector.Further,there is no principle-based uniformnational level institutional fram

145、ework for theonline skill gaming industry in India togovern,regulate&enforce the gamingecosystem,thus resulting in states enactingprohibitory legislations,creating regulatoryuncertainty and negative perception of thegaming sector.It may be noted that GoIhas rightfully constituted an inter-ministeria

146、lTaskForcetolookatgamingsectorholistically.Uncertainty regarding the GST on skill-based games has also been highlighted bythe industry as a financial challenge.Regulatory Framework3333Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceAt present there is no dedicated fund av

147、ailable forthe promotion of the AVGC sector which acts asan obstacle for the growth of the sector in India.Availability of funds for dedicated use by the AVGC sectorIncrease in captive centers across India,leadingto access to top international filmmakers:International studios are expressing interest

148、 in eitheropening their own studios in India or investing inexisting Indian companies.This is not only bringing ininvestments,but also adding to the creativeandtechnologicaltalentpoolinIndia.Havinganarrangement like this will also give Indian market directaccess to top international film makers,dire

149、ctors&production houses.More impetus to be given to R&DR&D plays a very important role in driving the entireAVGCsector.Therefore,focusedinterventionsneed to be undertaken for the sector.Dynamic AVGC industry requires governanceand management through an industry drivencollaboration:The dynamic nature

150、 of this industry,needs an industrythink tank,to guide drafting the policies for the growth ofthissector,activelycollaboratewithindustryandinternational AVGC institutes,and enhance the globalpositioning of the Indian AVGC sector.On similar lines as the IT revolution,the IndianAVGC industry,enabled w

151、ith right interventionscan be another growth story for India andcontribute to providing high quality talent to theindustry.2.4 Critical Success Factors for AVGC Sector in IndiaEmerging key drivers of growth,leading todemand for high quality talent:Majority of the incremental employment in the AVGCse

152、ctorisexpectedtobeinpre-productionandmarketingwithhighlyskilledjobrolessuchasstoryboarding,content creation,design,planning andpromotionthatrequireNSQF(NationalSkillsQualifications Framework)levels 4 and above with agraduate degree.Further,as per some estimates,in thenext 10 years,the AVGC sector wi

153、ll require 24,00049professionals with a graduate degree or above andthere will only be around 16,000 students graduatingfrom recognized degree awarding institutes.Dedicatedinvestmentsincuttingedgetechnology is the need of hour:The Indian animation and VFX segment has understoodthat export growth wil

154、l be driven not by price arbitragealone,but by accepting more complex projects andinvestingincutting-edgeanimationandVFXtechnology.Taking these complex projects will alsoinvolve having access to latest digital post-productionAVGClabs,post-productiontechnologiessuchasmotion capture,2D&3D animation,an

155、d high-speedrenderingalongwithstate-of-the-arthardwareandsoftware.Need for a nodal ministry to drive the AnimationVFX Gaming&Comics(AVGC)sectorMinistry of Information&Broadcasting is more suited tobe the nodal ministry to drive the AVGC sector becauseit is the custodian of Audio/Visual services in I

156、ndia andhas taken several initiatives to promote the AVGCsector.49https:/ AVGC Sector Potential in India:Report by AVGC Promotion Task Force3537Chapter 3AVGC Promotion Task Force36363.1 Announcement to form an AVGC Task Force To realize the potential of the Indian AVGC industry,in the Budget speech

157、for the fiscal year 2022-2023,Honble Finance Minister of India,Smt.Nirmala Sitharaman announced the formation ofan Animation,Visual effects,Gaming,and Comic(AVGC)promotion Task Force.The AVGC sectorhas the potential to present positive prospects forinvestorswhilealsogeneratingemploymentopportunities

158、fortheyouth.Newerindustrydevelopments,suchasdiscussionsaroundmetaverse and education digitization,could aid theAVGC sectors growth in India and prepare it tobecome a global leader.Moreover,the largerthought supporting the formation was to unleashthe scope and reach of AVGC sector in India tobecome a

159、 torch bearer of“Create in India”and“Brand India”.The AVGC Promotion Task Force was formed torecommend strategies to provide impetus to theAVGC sector and increase domestic capacity toserve Indian and global markets.One of the majorwork areas for the AVGC task force was to set uprobustpoliciestoenco

160、uragecapacitiesandcapabilities of the Indian AVGC sector by creatingemploymentemployment opportunities which will eventually drivethe economic growth of the country.The first meeting of the AVGC Promotion Task Forcewas held on 4thMay 2022,under the chairmanshipof Secretary,MoI&B.The core task force

161、hadrepresentation from the industry and government,and the discussions majorly revolved around AVGCacademia in India,role of skilling in AVGC,gamingindustry in India and the need for robust policies toboost the growth of AVGC sector.It was decidedduring the meeting that four sub task forces shall be

162、constitutednamelyfor,Education,Skilling,Gaming,and Industry&Policy.These identifiedsub task forces have worked towards devisingstrategies of growth through targeted interventions intheir respective areas.The recommendations fromthese identified sub task forces may broadly becategorizedintheareaofpol

163、icyformulation,capacitybuilding,infrastructuredevelopment,technologicalaccess,Industrydevelopment,research and development,creating local IPs andenhancingexportpotentialamongotherinterventions.Figure 5:Methodology followed for designing and development of the AVGC Promotion Task Force ReportBudget a

164、nnouncement to form AVGC Promotion Task Force0Shortlisting of guiding principles to form a holistic task forceShortlisting of members for the AVGC Promotion Task ForceDetermining broad mandate of AVGC Promotion Task ForceIssuing notification for Formation of AVGC Promotion Task ForceForma

165、tion of the AVGC Promotion Task Force3737Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force3.2 Guiding Principles of Task Force Mandate and Composition1.Public-Private CollaborationThe AVGC-XR sector,under the umbrella ofMediaandEntertainmenthasbeencategorized as a sunrise

166、sector in India.Whilethe industry stakeholders play an importantroleindefiningthesectorandcreatingemployment opportunities for individuals,therole of the government in this regard is equallyimportantintermsofdraftingfuturistic,business friendly policies.For successful implementation of this policy,i

167、tis envisaged that the Government(Central andState)and the industry will work in closecollaboration with each other to develop aroadmap of growth for the sector in India.The AVGC task force has equal representationfrom industry stakeholders and government.3.Integrated approach for sectoral developme

168、ntTo ensure overall growth of the AVGC sectorin India,an integrated approach is required tobe adopted to cater to the overall need of thesector.Keyenablersforthesectorareidentified below:Skilling and MentorshipCapacity BuildingEducationAccess to FinanceAccess to TechnologyInfrastructure DevelopmentC

169、reation of high-quality ContentPromotion of Indian contentMarket access and DevelopmentGender,Equality and Social Inclusion2.Inter-ministerial ConvergenceThe growth and development of the AVGCsector in India is a collaborative effort as itrequires interventions from multiple ministries inthe areas o

170、f education,skilling,co-production,promoting Indian content,technology,finance,infrastructure,etc.Hence,inter-ministerialconvergence is of prime importance for thedevelopment of an action report and further,forrealizing the broader mandate of the AVGCTask Force.3838Realising AVGC Sector Potential in

171、 India:Report by AVGC Promotion Task Force3.3 Composition of Core AVGC Task ForceS.NoMembersRole1Sh.Apurva Chandra,Secretary,Ministry of Information and BroadcastingChairperson2Sh.Rajesh Aggarwal,Secretary,Ministry of Skill Development&EntrepreneurshipMember3Sh.K Sanjay Murthy,Secretary,Ministry of

172、Education,Department of Higher EducationMember4Sh.K Rajaraman,Secretary,Ministry of Electronics,and Information TechnologyMember5Sh.Anurag Jain,Secretary,Department for Promotion of Industry,and Internal TradeMember6Smt.Neerja Sekhar,Additional Secretary,Ministry of Information and BroadcastingMembe

173、r7Administrative Secretary in charge of AVGC Policy,Government of Karnataka,Maharashtra,and TelanganaMember8Prof.Anil D.Sahasrabudhe,Chairperson,All India Council of Technical EducationMember9Dr.Dinesh Prasad Saklani,Director,National Council of Educational Research&TrainingMember10Sh.Mohit Soni,Chi

174、ef Executive Officer,Media,and Entertainment Skills CouncilMember11Sh.Biren Ghose,Country Head,Technicolor IndiaMember12Sh.Ashish Kulkarni,Founder,Punaryug Artvision Pvt.Ltd.Member13Sh.Jesh Krishna Murthy,Founder and CEO AnibrainMember14Sh.Keitan Yadav,COO and VFX Producer,Redchillies VFXMember15Sh.

175、Chaitanya Chinchlikar,Chief Technology Officer,Whistling Woods InternationalMember16Sh.Kishore Kichli,Sr.Vice President and Country Head,Zynga IndiaMember17Sh.Neeraj Roy,Managing Director,and CEO of Hungama Digital Media EntertainmentMember18CII Nominee from AVGC sectorMember19FICCI Nominee from AVG

176、C sectorMember20Sh.Prithul Kumar,Joint Secretary(Films),Ministry of Information and BroadcastingMember SecretaryFigure 6:Members of AVGC Promotion Task Force3939Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force3.4 Terms of Reference of the AVGC Promotion Task ForceThe AVGC

177、 Promotion Task Force has been bestowedwith the responsibility of devising policies and strategiesof growth for the AVGC sector in India.The mandate hasbeen further outlined in the form of terms of reference asbelow:Recommend approaches for boosting employmentand job creation opportunities for youth

178、 in this sectorin urban and rural areas.Facilitatedevelopmentofprogressivepolicies,including a national AVGC Policy,that will promotegrowth of the sector.Give recommendations for a national curriculumframeworkforGraduation,Post-graduationandDoctoral courses in AVGC related sectors.Facilitateskilling

179、programmesandinitiativesincollaboration with academic institutions,vocationaltraining centres&Industry.Recommend measures for uniformity and alignmentto international best practices in skilling,education,and content delivery.Provide recommendations on developing Centre-State synergies in AVGC sector

180、Promote creation of robust infrastructure in the formof Regional AVGC hubs across the nation.Facilitateconcentratedpromotionandmarketdevelopment activities to extend global reach ofIndian AVGC Industry and also enhance the exportpotential of the sector.Support industry in carrying out Co-Innovation&

181、Research activities,helping India create its IP depthin AVGC sector.Recommend incentives to attract FDI in AVGCsector to make India a favourable destination forease of doing business.4040Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force3.5 Formation of Sub Task Forces with

182、in AVGC Task ForceFigure 7:Sub Task Forces under AVGC Promotion Task ForceThe core task force was broadly divided into 4 subtask forces.Each sub task force was given a set of Terms ofReferencebasis whichstakeholder consultationswere conducted with the sub task force members.The Terms of Reference ca

183、n be referred to inAnnexure A.The key discussion points were carriedforward to subsequent stakeholder consultations asaction items.All members of Sub Task Forces had3-4 meetings with their members to discuss the termsof reference in detail.Post the deliberations and consultations amongst subtask for

184、ce members,each of the sub task forcesprepareddetailedreportswithasetofrecommendations,to be considered for incorporationin the core sub task force action report.Therecommendationsreceivedwerefurthercategorized across the identified levers.AVGC Promotion Task ForceEducation Sub Task ForceGaming Sub

185、Task ForceSkilling Sub Task ForcePolicy&Industry Sub Task Force4141Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceAvatar was one of the most expensive movies ever made,with a budget of USD 133 Bn.200+VFX shots for this movie were done by an Indian company.Chapter 4Recomm

186、endations of AVGC Promotion Task Force42424343Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceMarket Access and Develop-mentIEC,Awareness&OutreachSector Potential RealizationRobust Infra-structure for AVGCSkilling and Mentor-shipsDefining AVGC related Job Roles,Qualific-a

187、tionpacks&strong integration with the Education frameworkEnhanced role of Industry in AVGC sector related Skilling&MentorshipFocus on lifelong learning for profess-ionals in AVGC SectorExpanding Geographic&content reach of Skilling,improving quality of content createdFocused attention to develop-men

188、t of Train the Trainer modelsAVGC related skilling courses in schoolsRecognition of Prior Learning(RPL)in the AVGC sectorCapacity Building of profess-ionalsworking in the AVGC Sector for future readiness of the sectorEducationStandardiz-ation of Education focused on AVGC sectorPromoting Creative Thi

189、nking in schoolsPromoting high quality and well-structured AVGC education across Under Graduation and Post-GraduationDeveloping course content and delivering courses at par with International StandardsIncreasing Access to TechnologyIP and Patent RelatedR&D and InnovationTechno-logy AccessCreating Fi

190、nancial ViabilityPromoting high-quality ContentLaunch of a Create in India initiative with exclusive focus on content creationCreating global-ready ContentPromoting India ContentPromoting children specific content in IndiaDiversity,Equity and Inclusion4.1 Market Access and DevelopmentGovernment of I

191、ndia in collaboration with AVGCIndustry may undertake a National level IECcampaign to increase awareness regardingthe AVGC sector among parents,students,communities,and professionals across India withfocus on socio-economic potential of the sector.Thecampaignmayalsoincludededicatedoutreach activitie

192、s for schools and colleges.Government of India in collaboration withindustry,may conduct an annual internationalAVGC Expo with regional events,to establishIndia as a leading service and solution hub forAVGC sector globally.The Expo will focus on FDIin AVGC,market access creation,employmentgeneration

193、,new age technologies&knowledgeexchanges,co-production partnerships&IPR.Inthe run up to the Expo,dedicated hackathonsfocusing on different themes,including gaming,creation of Indian content,new technology maybe organized as well.For the regional chapters oftheAVGCExpo,therespectiveStateGovernments m

194、ay take leadership positions.For the purpose of developing AVGC marketboth,International and domestic,for the Industry,including for budding entrepreneurs,an AVGCHelpdesk maybe established within the FilmFacilitation Office.The helpdesk(a portal),canalso provide information on latest trends andoppor

195、tunities in the sector.4.1.1 IEC,Awareness&OutreachGovernment of India,in collaboration with Industry may also conduct an annual Gaming Expo.This outreach event can encompass the following:The Expo will focus on FDI in Gaming,marketaccesscreation,employmentgeneration,newagetechnologies&knowledgeexch

196、anges,co-productionpartnerships&IPR.GamingStartupFestsforshowcasinginnovation and providing a collaborationplatform for gaming Startups.In the run up to the Expo,dedicatedhackathons focusing on different themes.Toencouragecreationofhigh-qualityIndian IPs by small businesses,start-upsandindependentga

197、medevelopers,anannualcompetition“GameIndiaHackathon”may be organized to showcasegames based on Indian themes.AVGC to be considered as a dedicatedsector while organizing State BusinessPromotion events and initiatives by IndianStates.To promote AVGC sector in thestates,respective State Governments to

198、plandedicated workshops with the AVGC playerspresent in their State,to increase awarenesson Government schemes for all stakeholders,including MSME and Start Ups.4444Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceGovernment of India,through sponsorships,mayensure represen

199、tation of sectors MSME andStart Ups,accredited and affiliated institutions,Industry professionals,etc.in various national&international industry events.Initiatives to showcase Indias AVGCleadership and offerings on many platformsincluding,Startup India,Make in India and otherglobal/national platform

200、s may also be undertaken byGovernmentofIndia.OtherMinistriestobeencouraged for having a dedicated AVGC pavilionin Global and India Expos.4.1.2 Sector Potential RealizationGovernment of India to publish a Visiondocument on promotion of AVGC Sector indomestic and international markets with focusonmark

201、etpotentialforeachsubsector,industryfriendlypolicies,employmentgeneration,contentcreation,centerstatepartnership,promotingIndianheritageandculture among other areas.It is proposed that Ministry of Information andBroadcasting in collaboration with other keyMinistries,may take up the task of settingup

202、countrysfirstNationalCenterofExcellence for AVGC.The National Centre ofExcellence(NCoE)on AVGC may offer degreecourses in the field of AVGC.The NCoE hasbeen envisioned to deliver mandate acrossSkilling,Education,Industry Development andResearch and Innovation for the AVGC sector.Being the first of i

203、ts kind institution in the AVGCsector,the NCoE will serve as a reference pointfor the AVGC industry across different areas.AVGC NCoE to be established as a nodalagency with focus on education and trainingstandards,benchmarkingpracticestointernational standards,carrying out qualityassuranceassurance

204、across industry,promoting industryaccess to domestic and international marketsand defining various operational frameworks forAVGC industry and academia.Itisproposedtoformulateanationalframework for online skill gaming that protectsinterests of the users at large and ensuresstructured growth of the i

205、ndustry.For variousclassification of games such as,casual games,realmoneygamesande-sports,relevantregulatory and market development support maybe provided by the Union Government.Regional Centres of Excellence(RCoEs)onthe lines of NCoE may be established incollaboration with State Governments.TheseC

206、enters to be established in association withstudios and acclaimed universities to deliver highquality AVGC education.Centre of Excellenceand creative entrepreneurship for AVGC,withfocusoneducationandskillingmaybedeveloped on PPP model across the country,incollaboration with International,National an

207、dState level stakeholders in the sector.4545Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force4.1.3 Robust Infrastructure for AVGCIndustry may also be incentivized to investinR&DcentersattheseCOEsthroughrecognition of such funds within the CorporateSocial Responsibility.It

208、maybe explored to establish dedicatedCenters of Entrepreneurship focusing onAVGC in different SMART Cities viapublic-private partnerships.ThrougheffectivePPPmodels,existingCOEs on AVGC to be strengthened and newones to be conceptualized.This will promoteIndustrys access to technology,R&D facilities,

209、Incubation Centres.Software Technology Parks of India(STPI)may establish Centres of Entrepreneurship(CoEs)and technology incubators focusingon AVGC related technology for building Indiasleadership in the AVGC segment.EffectiveimplementationoftheDigitalVillageProgrammeunderDigitalIndiainitiative will

210、 promote the techno-economicviability of digital technology by introducinginitiativesforefficientapplicationsinruralregions and capacity development activitiesrelated to information technology systems.4646Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force4.2.1 Defining AVGC

211、 related Job Roles,Qualification packs&strong integration with the Education frameworkThe unprecedented growth witnessed by theAVGC sector in India,has also led it to becomea preferred choice of career for many in thecountry.Further,as has been highlighted by theindustry,the scope of skilling and me

212、ntorshipinitiatives needs to be widened to also includelifelong learning.Therefore,there is a need forgovernments collaboration with the industry topromote future ready frameworks for jobrolesinthesector,promotefacultydevelopmentprograms,developqualification packs,etc.Further,job rolesneed to be ide

213、ntified based on geographicalclusterstodefineskilldevelopmentopportunities across local,regional,nationaland international levels.To standardize skilling initiatives across theAVGC sector,the industry is advised to take upthe activity of defining various job roles andtheir associated skill set in th

214、e sector.This willcontributetothestandardizationofskillinginitiatives across the AVGC sector.For thesame purpose,AVGC may be brought into thefold of National Skills Qualification Framework(NSQF)toaugmentlearnercapabilityanddevelop qualification packs comprising NationalOccupational Standards(NOS)ali

215、gned to jobroles in consultation with the industry.4.2 Skilling and MentorshipsConsidering the growing market for appliedgaming,and its application by industries totrainanddeveloptheirworkforce,itissuggestedthatappliedgamesmay beincludedintheschoolcurriculum,especiallyatupperprimaryandsecondary leve

216、ls,in line with the NationalEducation Policy 2020.This would not onlycreate a permanent demand source for thenon-Pay2Play gaming sector in India,butalso create opportunities for expansion ofIndianeducationalgamesintheglobalmarket.Special financial incentives forenterprises developing educational gam

217、esand other form of applied games may alsobe considered.AUGC-recognizedcurriculumforUndergraduate and Postgraduate degreesmay be established with a dedicated andsignificant component of practical skills whichmay be imparted through a mix of in-housetraining by faculty as well as mentorship byindustr

218、y recognized mentors.Mapping andupgrading existing curriculum of educationalinstitutions(Short-&Long-term trainings orcourses)maybedoneasperNSQFguidelines to meet industry and internationalstandards.4747Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force4.2.2 Enhanced role o

219、f Industry in AVGC sector related Skilling&MentorshipAs UGC has already formed a committee whichis looking into hiring of industry professionalsas faculty members,the recommendationsand plan of implementation may also beadopted for the AVGC sector.This will help thesector to be more industry focused

220、 and producejob-readygraduates.Thefollowingmaybeundertakenaspartoftheaboverecommendation:Working professionals as teachers(Professorof Practice and Assistant Professor)to beincludedintheDepartmentofArts&Sciences.FormalJobdescriptionstructurestobeconstituted where the professionals start aslecturer&g

221、o onto become Senior Professor/Dean/Head of Department.Encourage vertical mobility among faculty.Forthe same purpose,faculty certification normsto be laid out at entry level and for everypromotion,to ensure adequate upskilling isundertaken by each faculty regularly.Industryparticipationtobesoughtbys

222、econdmentofprofessionalsbyorganizations as faculty in HEIs/schools.Organizationscancontinuetopaysuchpersonnels salaries and that amount to beconsideredaspartofCorporateCSRcontribution.It is also recommended for industry partners toworkclosely withformalandvocationaltraininginstitutionstoensurelinkag

223、esbetweenskillingdemand&supply.Thetraining content for AVGC to be developed withinputs received from the industry including fromstudios working with international clients,tobridge the gap between curriculum and actualjob.A job aggregation platform to be developedbyAVGCIndustryassociationsandconsorti

224、ums,showcasing all relevant contractualand permanent jobs for the AVGC sector.4.2.3 Focus on lifelong learning for professionals in AVGC SectorThe mentorship components in education inaspects which may not involve high level ofphysical interaction between the mentors andthe mentees may be delivered

225、through MassiveOpen Online Courses(MOOCs)in which onetrainer may simultaneously train students frommultipleeducationalinstitutions.Promotinglifelong learning in AVGC Sector,Ed-Techcompanies to be encouraged to tie up withinstitutionalBestpracticesmaybedrawnfromthevariousschemesoftheMinistryofSkillDe

226、velopment&Entrepreneurshipinvolvingindustrypartnershipfortrainingandmentoring.4848international Institutions to run AVGC specificcourses in India.Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force4.2.4 Expanding Geographic&content reach of Skilling,improving quality of cont

227、ent created NSDC to promote AVGC centric courses inPMKK and PMKVY centers in the urban and ruralareas throughout the country.Mobilization of DSCs in order to identify thedemand and opportunities at the district level.Like the Technical Intern training Program(TITP),Memorandum of Cooperation(MoCs)may

228、 besigned between India and other developedglobal AVGC markets US,Japan,SouthKorea,Germany,for providing internships(sixmonths to a year)to Indian AVGC professionals.ThiswillprovideIndianprofessionalsanopportunity to get exposure to the AVGC skillsetof the developed countries and sharpen theirskills

229、 accordingly.SigningoffocusedMoUsbetweenglobaltechnologyvendorsandGovernmentrecognized Indian AVGC industry associationsmaybe encouraged to facilitate the following:Contracts may include subsidized versions oftheir products and services for meritoriousstudents,awarded startups and independentdevelop

230、ers,etc.Discounted/Subsidized training programs.Showcase Indian gaming IPs as best inclass in terms of how their products andservices are being used.Showcase usage of their technologies forgamification or extended use of their products&services.Topromoteentrepreneurshipandinnovationamong AVGC Indust

231、ry players,it is suggestedto find convergence opportunities with AtalInnovation Mission.The AVGC industry canbenefit from the already established network ofover 8,700 Atal Tinkering Labs that focus onfostering curiosity,creativity,and inculcating skillssuch as design mindset,computational thinking,a

232、daptive learning,physical computing etc.4.2.5 Focused attention for development of Train the Trainer models The AVGC Industry shall collaborate to develop aTrainers portal.The portal will have the followingfeatures:Availabilityoflatestlearningmaterialatsubsidized rates.Training Courses to promote cr

233、oss-sectorallearnings.Courses having joint certification by globalcompanies like Adobe,Autodesk etc.Facilitation of a trainer exchange programme.The portal should facilitate knowledge sharingsessions with stakeholders in the Indian ITIndustrytolearnaboutarrangementsfortechnologytransfer,co-productio

234、n,andoutsourcingofworkbetweenIndianandforeign companies.Facilitate train the trainer courses to ensuretrainers are up to date with real time demandin the industry as per international standards.4949Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force4.2.6 AVGC related skillin

235、g courses in schoolsVocationaleducationinschoolstobeexpanded and streamlined to include coursesfrom the AVGC sector.This will also be alignedto the NSQF guidelines.AVGCSectormayalsobeintroducedinschools through Hackathons,Gaming designcompetitions,etc.Thiswillprovideanopportunity to students to hone

236、 their design andcreative skillsAs giving exposure to students in school to theAVGC sector is a key awareness generationelement of outreach,it is important to focus onthe quality of teachers available at the levelof schools.Particularly for AVGC sector,thefollowing is recommended:Requirement of at l

237、east 2 faculty(one for K-5&other for 6-12)well educated&trainedteachers for delivery of the curricular contentand for mentorship&identification of talentamong students in each school.Additional subject-matter-specific faculty to bebrought in on a per-class on-demand basis.Special train the high scho

238、ol teacherprogram to be created by all HEIs fortrainingteacherstoteachAVGCsubjects at the high school level.Apprenticeshipembeddedtrainingprograms should be encouraged in bothformal and vocational skilling system inschools.Incrementallearning-basedNSQFalignedvocationalcoursestobeembedded in the scho

239、ols affiliated to thevarious boards,including Central Board ofSecondary Education(CBSE),Council forthe Indian School Certificate and StateSecondary Boards/Councils.Allformalandvocationaltraininginstitutionstofollowaccreditationguidelines and should also be affiliated toan awarding body regulated und

240、er NationalCouncilofVocationalTrainingandeducation(NCVET).5050Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force4.2.9 Capacity Building of professionals working in the AVGC Sector for future readiness of the sector4.2.7 Recognition of Prior Learning(RPL)in the AVGC sectorTh

241、ere is a need to promote Recognition ofPrior Learning in the sector.Recognition ofPrior Learning is a key component of PMKVYScheme and refers to an assessment processused to evaluate a persons existing skill sets,knowledge and experience gained either byformal,non-formal or informal learning.Topromo

242、te Recognition of Prior Learning,the certificates currently issued by MESCneed to be broken down into credits&mapped to the credits of the UG programswhich can then be stored in the StudentsCredit Bank.Officials from key government departmentsresponsibleforpromotingAVGCattheNational and State level

243、may undergo curatedtraining programs for AVGC sector providedeither by AVGC NCOE or MESC.To make the AVGC sector future ready,astudy for assessing the future skill andcompetency requirement by the industrymay be undertaken.Such a study may alsoundertake the task of identifying and definingmultiple r

244、oles in the AVGC Ecosystem.5151Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceIndia is home to one of the worlds largestcollections of songs,music,dance,theatre,folktraditions,performingarts,ritesandrituals,paintings and writings,known as theIntangibleCulturalHeritage(IC

245、H)ofhumanity.In order to preserve these elementsand promote Indian artisans,AVGC maybelooked as a medium to promote it globally.Therefore,Governments(both center&state)should offer a platform to identify,encourageandskillindividuals,groupsandculturalorganizations engaged in performing,visualand lite

246、rary arts,etc.4.2.8 Identifying,encouraging andskilling individuals,groupsand cultural organisations engaged in performing,visual and literary arts etc.4.3.1 Standardization of Education focused on AVGC sectorIt is proposed for Ministry of Information andBroadcasting to closely work with Ministry of

247、Education in drafting a holistic framework forAVGC education in India.The frameworkshould consider teaching methodologies,coreareas of teaching,new subjects,mode ofexamination for creative fields etc.to ensurecomplete representation of the stakeholders inthe AVGC ecosystem.An endeavour shouldalsobem

248、adeforstandardizingcoursecurriculum and delivery,establishing linkageswithlearningoutcomesforAVGCandalignment with NSQF.To facilitate admissions into animation,visualeffects,gaming,film making or any other careerprograminAVGCsector,Media&EntertainmentCreativeAptitudeTest(MECAT)orsimilartestsmaybecon

249、sidered/administered.Testswillbestandardizedtoeffectivelymeasurethecreativity,aptitudeandreadinessofacandidateseekingadmissioninprogramsrunning in the Media&Entertainment Sector.Tests may also be administered in multiplelanguages to facilitate its acceptance among allregions of the country.A customi

250、zed versionof MECAT has already been launched inschools in the name of MECAT-Jr.Thesamemaybepropagatedwidelytogivestudents in school an opportunity to analyzetheir creative aptitude and skills at an early age.4.3 EducationMinistry of Education may advise NCERT tocreate books focusing on subjects rel

251、evantto AVGC.Industry may also support schoolsin designing curriculum to introduce studentsto the sector at a young age.For standardization of AVGC education,thereis a need of a uniform nomenclature fordegrees.The Skill Sector Councils are alsorecommended to adopt this nomenclature andadd to it for

252、future needs.Ministry of Educationmay plan for transition of all existing AVGCeducation programs from all universities intothe new nomenclatures and new structure,through a mandate,preferably by 2025.Therecommended degrees include:Bachelor/PG in Experiential Arts(Gaming,XR etc)BachelorinGraphicArts(

253、ComicsandAnimation Design)BachelorinCinematicArts(Comics/Animation/VFX)Bachelor of Creative Arts&Sciences Bachelor in Visual Arts-Game Art Design Bachelor in Visual Arts-Visual Effects Bachelor in Visual Arts-Animation Art andDesign Bachelor of Science-Game Development Bachelor in Visual Arts-AR-VR

254、Bachelor in Visual Arts-Digital Film Making5252Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force4.3.2 Promoting Creative Thinking in schoolsThe students at school level may be givenexposuretosubjectsthathelpthemsharpen their creative skills.The Skills to betaught at Primar

255、y School level(5+3 as perNational Education Policy)from KG to Grade 5,may include the following:Observation Skills,Understanding Moving Images,UnderstandingVisual Language,Color Theory,Intro to Art&Design,IntrotoPerformingArts,Musicawareness,Introduction to Creative thinking.Adequate exposure to be

256、given to students atHigh School(3+4 as per NEP)from Grade 6 toGrade12.Thesubjectpoolmayincludefollowing courses:Foundational M&E learning,Creative Thinking,Local and Folk Art forms,CommunicationEducation,NarrativeArts,Performing Arts,Foundational Learning in MediaEthics.SchoolsinconsultationwithMini

257、stryofEducationmaypermitpracticalassessment pattern instead of a writtenexam for certain subjects involving creativity.TheschoolsmaybeencouragedtoestablishMediaandEntertainmentstudio/labs,in addition to Computer Labs,withintheirpremisestogivestudentsexposure to the sector.Adequate guidelinesaccounti

258、ng for such provision maybe draftedat a later stage.5353Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force4.3.3 Promoting high quality and well-structured AVGC education across Under Graduation and Post-GraduationTo ensure standardization of AVGC Curriculumstructure,the UG

259、education in the sector maybe a 4-yr program,being offered in a full Choice-Based-Credits-Systemstructure.MinistryofEducation may also draft guidelines on theconcept of credit bank as has been outlined inthe National Education Policy.This will bebeneficial for forming a mechanism to transfercredit o

260、f a 3-yr Diploma after 10thgrade into UGprogramsforstudentsseekingadmissiontodegree courses.Central and Deemed Universitiesmay provide high quality vocational education byawardingDiploma,AdvancedDiplomaandDegree in the relevant field of M&E,focusing onAVGC sector,also to students who are gettingtrai

261、ned in SSCs Affiliated Training Centers.GovernmentofIndiamayassistindevelopment of faculty for the gaming sector.Further,todevelopcertainskillswhicharecurrentlynotavailableintheIndiangamingecosystem,Indian entities maybe encouraged toinvite industry experts from abroad which may beappropriately ince

262、ntivized.To encourage cross-sectoral skilling and learning,AVGC courses may be offered as electives andformulated as per the credit framework.TopromoteAVGCinUniversitiesandColleges,the following initiatives may beundertaken:Formation of a Department of CreativeArts&Sciences(CAS)Subjectssuchas2DAnima

263、tion,3DAnimation,InterdisciplinaryAnimation,Comics,GameDesign,GameArt,Immersive content,Virtual Production&Previsualization,etc.may be introducedas part of AVGC Curriculum.Government of India may also deliberateupon approving Hybrid degree programs(theory online,practical on-campus)underthe 40%onlin

264、e education as approved inthe NEP.Finalwrittenexamsmaynotbemandatory for all subjects.For creativesubjects,it is recommended,that Finalevaluation for learning to be application-based,based on what the instructor(s)choose,through a jury evaluation/makingof content in parameters that are as closeto re

265、al-world situations as possible.5454Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceForPostgraduate/MastersLearning,thefollowing interventions may be undertaken:Individual Masters programs(2-yrs)in eachspecificareasuchas2DAnimation,3DAnimation,stopmotionAnimation,Comics,G

266、ame Design,Game Art,Immersive Content tobe conceptualized.The curriculum and deliveryofsuchprogramsshouldbeatparwithinternational standards.Masters programs to lay additional focus on IPcreation&Entrepreneurship and a higher levelof theory/pedagogical approach to the subjectat hand.MinistryofEducati

267、onmaydeliberateuponformat for conducting examination in creativesubjects.For creative subjects,written examsmaynotbemandatory.Instead,itisrecommended that for creative subjects,theFinal evaluation for learning may be application-based,basis what the instructor(s)choose,through a jury evaluation/maki

268、ng of content inparameters that are as close to real-worldsituations as possible.The AVGC Masters curriculum to consider thefollowing subjects-Basic Story,Narrative&Filmmakingskills,uniquelyIndiannarrativetraditions,Indian Traditional&Folk Art relatedGeneral Education.Institutionstoendeavortocreatea

269、nadditionalspecializationinInstructionalDesigntoenableAnimation&Comicsprofessionals to get into creating AcademicContent.A Train the Trainer Diploma program can berunbyallinstitutionsrunningmastersprograms.Such a program maybe madeattractiveforstudentsthroughvariousincentives,such as tie-ups with fo

270、reignuniversities.Ministry of Education may encourage deliveryof apprenticeship embedded degree programsto offer hands-on training to candidates makingthem industry ready.With the recognition of specializations in AVGCatpost-graduateanddoctorallevel,amechanism for scholarships and grants forresearch

271、intheAVGCsectormaybeinstitutionalized.A mechanism for easy accessto funding and support from the industry toresearch scholars in the gaming sector mayalso be facilitated for talented students andresearchers.A dedicated fund for scholarshipsto meritorious students enrolled in the AVGCcourses may be e

272、stablished.4.3.4 Developing course content and delivering courses at par with International StandardsCurriculum may be developed and upgraded aspertheinternationalstandardsonperiodicbasis.Credit banking and integration as per ABC(Academic Bank of Credits)may be established.Astudy of existing AVGC co

273、ursescourses in countries such as Canada,Germany,UK,South Korea&Australia maybe undertakentoaligncurriculumanddeliverywithinternationalstandardsinAVGC.5555Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force4.4.1 IP and Patent RelatedAwareness among gaming companies regarding

274、the IP ecosystem may be increased:A single window portal for all information,programs,and guidance in relation to IPRmay be established.Encourage/Enable gaming start-ups to fileapplicationsforpatents,designs,andtrademarksunderStart-UpsIntellectualProperty Protection(SIPP)scheme.State-wide awareness

275、Workshops may beorganizedonIPRproceduresandmethodologiesspecificallyforgamingincollaborationwithacademicinstitutions,industrybodies,etc.AModelIntellectualPropertyLicensingAgreements(IPLAs)may be developed by theAVGC promotion nodal agency for the AVGCsectortopromotecollaborationandstandardization an

276、d unlock the industry potential.Collective licensing agreements should bepromoted among the existing players to createindividual intellectual property and prevent IPrights infringements.To promote technology innovation and creationof Intellectual Property,Ministry of Electronicsand Information Techn

277、ology has set up an entitycalled MeitY Start-up Hub(MSH)under itsaegis.MSH may also focus on AVGC sector.4.4 Increasing Access to TechnologyIt is also recommended that Indian AVGCcompanies should initiate conversations withGlobal AVGC companies to offer theirservers for small Indian developers forcr

278、eatingtheirowngames,therebygeneratingrevenueforthecompanyinexchange for offering patents and protectionagainst legal disputes.A platform for pro bono legal and technicalconsultationonIPprotectionfordevelopers and designers,like the PatentFacilitation Program under the Department ofScience&Technology

279、 may be established incoordination with the industry-led incubatorsand accelerators.An incubation fund may be provisioned forintellectualproperty(IP)andcontentdevelopment for projects.It may be funded inaggregation or partnership with a universityor a group of investors,to promote thecreation of new

280、 IPs.Institutionstoconstitutemechanismsforstudents to seek Incubation funding/IPdevelopment funding within the parametersof their masters Programs.Financial support through institutional meansmay be provided to MSME developers anddesigners in relation to filing IPR claims.5656Realising AVGC Sector P

281、otential in India:Report by AVGC Promotion Task Force4.4.2 R&D and InnovationTechnology Incubation and Development ofEntrepreneurs(TIDE)scheme may also focuson AVGC segment to ensure transformation ofresearch output to practical usage,promotingproduct-oriented research and development ininstitutions

282、 of higher learning,strengtheningtheirTechnologyIncubationCentres,encouraging,and accelerating development ofindigenous products and packages,bridgingthe gap between R&D and commercial usageof products.R&Dgrantschemeforindustry-ledconsortiums comprising lead industry partners,academicinstitutions,an

283、dstartups,maythroughbefundedthroughtheNationalResearchFoundationsetupunderThePrimeMinistersScience,Technology,andInnovationAdvisoryCouncil(PM-STIAC),DevelopmentofPublic-PrivatePartnership(PPP)models or co-innovation models forresearch into new technologiesA concerted effort is required to boost then

284、umber of AVGC and design specific R&Dlabs at various Institutes of Eminence in thecountry like IITs,NITs,IISc,and Institutes ofEminence.TheselabsmayberuninpartnershipwithexpertsfromtheAVGCindustry.5757Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceDemocratizing technolog

285、y through use ofsubscriptionmodels:CompaniesofferingAVGCtechnologyproducts,includingsoftware,may be requested to move from atraditional license and maintenance model to asubscription-basedmodel.Thecompaniesmay also be advised to make it easy forcustomers to purchase with try-before-you-buyprograms a

286、nd some add-on capabilities.Thesubscription model is envisaged to providebetter entry-level pricing and the ability to addfeatures as customers mature and gain valuefrom the initial experience.This will lead toexpensive software not becoming a financialbarriertoadoptionofnewAVGC-XRtechnology.Providi

287、ng incentives for development ofsoftware and hardware designed especiallyfor Indian market and price point:Indiaspopulation has moved along an exponentialtechnology curve,seeing development acrossdifferentbucketsoftechnology,includingsoftwaredevelopment.TheAVGC-XRcompanies must therefore be encourag

288、ed todevelop their software locally to meet theneedsofIndiaAVGC-XRindustry.Government of India should also determine aProduction Linked Incentive(PLI)scheme toattractAVGC-XRsectorrelatedhardwaremanufacturers to the country.Government ofIndia,in collaboration with global players candevelop an open-so

289、urce stack particularly forgame development.4.4.3 Technology AccessGovernment of India should also take adequatesteps to curb piracy of software in the AVGC-XRsector.Thisshouldbeinclusiveofraisingawareness among Indian public on IntellectualPropertyRights(IPRs)andthreatsposedbypirated software.A com

290、prehensive plan to fund Higher EducationInstitutions to set up labs to evangelize new andemerging technologies into academics as well asindustry practices.Adequate measures may betakentominimizethecostofacquisitionofsoftware.Further,theequipmentgrantsfrominternational technology companies to educati

291、onalinstitutionsforeducationalpurposesmaybeexempted from Customs duty or the duration ofstay of the equipment brought into the country foreducational demo purposes on a temporary basisunder ATA Carnet rules of Customs that may beextended from 3 months to 3 years for educationalinstitutesThereisaneed

292、toencourageindustrytoestablish incubators and accelerators for earlystage-startupsindifferentcities.Theseincubators and accelerators may be incentivizedthrough mechanisms such as incentivizing FDIs,tax incentives,and other institutional support forestablishing labs for research and development,among

293、 others.Facilitatefinancialsupportfortechnologyacquisition.This could be done thorough somelow-rate acquisition contracts,creation of dedicatedfunds,etc.5858Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceGovernment of India has acknowledged AudioVisual services as one of

294、 the 12 ChampionService Sectors in India.Measures required for promotion of the IndianAVGC industry may be clubbed under anumbrellainitiative/schemenamely“IndiaAVGCMission,supportedbyaholisticfinancial package.The umbrella initiative may bedesigned in coordination with the Ministry ofFinance,and oth

295、er Ministries such as Ministry ofElectronics and Information Technology(MeitY),Ministry of Education(MoE),Ministry of SkillDevelopment and Entrepreneurship(MSDE),etc.),and the industry.Giventhesignificantfocusoncontent,ie.Intangible assets that the AVGC companies createfrom revenue generation and IP

296、 perspectives,it isrecommended that Government of India mayevaluatecategorizationofIPsthathaveamonetization track record(substantiated by signedcontracts)as intangible assets that can be offeredto banks as a collateral.State level scholarship funds/CSR programsto be set up through State governments.

297、Thefunds set up may be used to carry out thefollowing activities:Giving Scholarships to meritorious students atthe UG/PG level.Setting up Faculty Chairs in the Departments ofArts&SciencesinStateandCentralUniversities on a 3-yr basis.4.5 Creating Financial Viability Funding Folk Artists to bring in t

298、rainees forcontinued expansion of their art,and forintegrating technology into the art.Integration of Tier 2 and Tier 3 cities,tribalareas into mainstream AVGC industry.Funding Higher Education Institutions to setuplabstoevangelizenew/emergingtechnologiesintoacademicsaswellasindustry practices.Easin

299、g Infrastructure&software cost forEducation(Mobile phones,computers,VR,consoles,LED walls,software)Setting up of virtual labs(Skill e-Labs)forskilling people in rural areas,tribal areas,and aspirational districts.Setting up Incubation labs for developmentofIP.Loremipsumtextishere.Funds towards devel

300、opment&continuousupgradation of curriculum&content to beprovisionedundertheNationalAVGCpolicy.Funds may be provisioned towardsdevelopmentofe-content,conductingworkshops,eventsandexpositionsinvitinginternational experts and trainers.A one-time special AVGC based skilling fundmay be provisioned as a s

301、pecial incentive forpeople and businesses to donate to the fund,which will then be eligible for CSR contributionsand 80G certification.5959Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceGovernment of India may commission aGameDevelopmentFundalongwithIndustrytopromoteande

302、ducateconsumers/playersonresponsiblegaming,wherein the companies contribute1%of their annual net profits to promote andeducate stakeholders.Government of India may include AVGCcourses in its policy to mandate banks toprovideeducationalloanswithnocollateral or margin money to studentsfromlow-income-f

303、amiliesforstudyingUG/PG programs.To encourage entrepreneurship in the AVGCsector and enable access to more funds,Government of India may undertake thefollowing initiatives:EasingavailabilityofMicroLoansforAVGC sector.Schemes applicable to other sectors mayalso be made applicable to the AVGCsector.Un

304、der International agreements,such as co-productiontreatiesandotherTradeagreements,AVGC should be considered as aprioritysectortogainaccesstofocusedincentives.This will also give domestic AVGCcompanies an opportunity to operate competitivelyin international markets.Taxation related incentives such as

305、 tax breaks,tax holidays,etc.may be devised to boostlocal IP production,R&D,and investment in theAVGC industry.There is also a requirement torationalizevarioustaxes(includingGST)forAnimation,Visual Effects,Gaming and Comicssectors to reduce the cost to users,enhancefinancial viability and make the s

306、ectors morecompetitive.It may be noted,that for the gamingsector,Group of Ministers(GoM)under the GSTCouncil is already deliberating on the matter.Attractingforeigngamingcompaniesforco-production in and relocation to India:Additional/Special Tax breaks up to 3-5 yearsfor global companies willing to

307、locate in India.Incentives to foreign companies for outsourcingof work to India,or employment of Indian gamedevelopers6060Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force4.6.1 Launch of a Create in India initiative with exclusive focus on content creationGovernment of Ind

308、ia may also evaluate launchof a Create in India initiative to give the neededimpetus to content creation in India.Some keyfocus areas of Create in India initiative can beas follows:Creation of high-quality content in vernacularlanguages for promotion of Indian culture,heritage,and folk arts globally

309、.Promotion of international co-productions tohelp Indian Films and AVGC services getglobal audiences.4.6 Promoting high-quality Content Creation of global content in the country,makingIndia a Global hub for the AVGC sector.Creation of child friendly content to promotelearning and development among c

310、hildren.Foronline gaming,creation of healthy gaming contentenabling positive behaviour and protecting childrights will be encouraged.Creation and protection of Intellectual Property inthe AVGC-XR sector.Engaging AVGC-XR software/product developingcompaniestoreducecostofacquisitionofsoftware.4.6.2 Cr

311、eating global-ready ContentEntertainmentandGamingIndustryproducersshould be encouraged to convert successful films(box office/critically acclaimed/popular characteretc.)into games through a dedicated mechanism ofcooperation between the entertainment and gamingindustry.Transparent mechanisms for know

312、ledge sharingmay be established through collaboration amongindustry associations in the film and entertainmentindustry,and the gaming industry.Global studios may be incentivized to tap intostories from India for gaming content and localIPs.The existing co-production treaties with nationsmay be amend

313、ed to also include AVGC sector.6161Realising AVGC Sector Potential in India:Report by AVGC Promotion Task Force4.6.3 Promoting Indian ContentTo promote creation and consumption ofindigenous animation content and to give anopportunity to domestic players to competewith international players in the do

314、mestic aswell as international markets,there shouldalso be provisions for mandating contentreservation for local animation content.In cooperation with the Ministry of Culture,digital and authentic resources of Indianliterature may be made available.Similarapproach may also be adopted in respect ofhi

315、storical and folklore-based narratives.Mechanisms for promotion of indigenouscomics,movies and animation ecosystemsmay be established to build a strong pipelineof ideas for gamingStates may also consider reimbursing aportion of investment made by companies tocreate content based on Indian themes.Wit

316、h a large childrens population and hightelevision penetration,there is an opportunityfor launch of a channel focused on contentdelivery for children to educate them andraise their awareness on rich culture,historyand traditions of the country.It is therefore recommended for Governmentof India to cre

317、ate a DD Kids channelthrough the Public Broadcaster.PrivateBroadcastershouldalsobeencouragedtotakeuptheactivityofdeveloping children only content by activelyengaging with the industry.4.6.4 Promoting children specific content in India6262Realising AVGC Sector Potential in India:Report by AVGC Promot

318、ion Task ForceThe visual effects for Tenet-an Oscar-winning movie for best VFX was done in India.The National AVGC Policy and the policies beingdeveloped by States should focus on giving equalweightage to skilling,re-skilling,and upskilling ofpeople across gender,economic background andGeography.A f

319、ramework may be developed for identificationofmodeldistrictsforestablishingAVGCindustry.The framework may also comprise aminimumidentificationcriteriaforchoosingadistrict.The following steps maybe undertaken to promoteAVGC as a sector in Tier 2 and Tier 3 cities:Conceptualizing dedicated centers wit

320、h hi-techinfra,including facilities such as Digital post-production labs,incubation centers and virtuallabs.ProvidingAVGCorientededucationinvernacular language Identificationofpartnerstosetupincubation facilities for start-ups working indomainssuchasvirtualreality,digitalcompression,gamificationofed

321、ucationalcontent and other such niche areas in eachstate,especially focusing on AVGC hubs.4.7 Diversity,Equity and Inclusion FormationofAVGCcentricITIs&polytechniccollegeswhichmaybeused by academia and industry foroptimumuseofinfrastructureanddevelopmentofregionalindustry.Further,existingITIsmayalso

322、bestrengthenedfortheirAVGCrelatedcapabilities.AVGC centric ITIs may alsobe enabled with Job oriented Diploma&Certificate programs for AVGC segment(course like Prep(Roto,Paint),AssetDevelopment,Compositor,graphicdesigner etc.).Existing infrastructure inmultiple shifts should be used for trainingand p

323、roduction.Adequate policies may be drafted by Statesto encourage AVGC companies to establishoffices in Tier 2 and Tier 3 Cities withnecessary incentives.ThrougheffectivePPPmodels,differentiated zones,especially in Tier 2and Tier 3 cities with focus on AVGC maybe created.This will promote Industrysac

324、cesstotechnology,R&Dfacilities,Incubation Centers.Such an initiative willalso ensure country wide growth and not onethat is concentrated in a few regions.6363Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceTier 2/3 institutions can apply for support/scholarship/State fund

325、ing to set up infrastructureand run programs in coordination with establisheduniversities/institutions.State Governments togive hand holding support to such an entity.Twinning programs between towns&citiesacross educational institutions may be established.To facilitate integration of Tier 2 and 3 Ci

326、ties inthe AVGC industry,the stakeholders may beadequately incentivized.A similar model,like theone existing in medical field may be adopted.i.e.,discounts/fee waivers in PG education may begiven to teachers if they teach in a Tier 2/3 town/city or in a school for 2-3 years after completingundergrad

327、uate education.Carrying out a survey in collaboration with thelocal industry to recognize the clusters withAVGC talent in rural or tier 2&3 areas,forfocused interventions.Identification of rural talent to be madethrough various existing programs aswell as through the teachers.Some ofthe current Tale

328、nt Identification modelsinclude:Karnataka Arts School model-digitalart centres National Innovation Foundation(Shodhyatra)-talent scouting Smart India HackathonAdequatelinkagesbetweenskillingdemandandsupplyshouldbeestablished across Tier 2 and 3 cities.Forthesamepurpose,aone-timeassessment of skill s

329、upply in these citiescan be ascertained.6464Realising AVGC Sector Potential in India:Report by AVGC Promotion Task ForceChapter 5Cross Cutting Intervention Themes for AVGC Sector6565The AVGC sector has witnessed unprecedentedgrowth rate in the recent times,with the global marketsize of the AVGC sect

330、or estimated at around$800billion.50India has also witnessed tremendousgrowth in this sector.It is envisioned that with theright set of interventions,India has the potential tocapture 5%($40 billion)of the global market shareby the year 2025,with an annual growth of around25-30%and create over 1,60,

331、000 new jobs annually.There is therefore a need for a dynamic NationalAVGC policy which will serve as a guidebook,focusing on the growth of the AVGC Sector within thecountry.50https:/www.businesstoday.in/opinion/columns/story/the-avgc-sector-how-a-holistic-vision-here-can-make-india-a-global-content

332、-leader-336784-2022-06-08Certain areas emerged as cross cutting themes among recommendations received from the industry andthe Sub-Task Forces.These themes are as follows:Developmentofprogressivepolicies,including a National AVGC Policy,to definethe growth trajectory of AVGC sector in Indiapoliciesf

333、orthegrowthofthissector,establishframeworks for AVGC education in India,activelycollaborate with industry and international AVGCinstitutes,and enhance the global positioning of theIndian AVGC industry.It has been recommended toestablish a National Center of Excellence for theAVGC sector.The NCOE has been envisioned todeliver mandate,across Skilling,Education,IndustryDevelopment and Research and In