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1、2022 THIRD QUARTER REPORTA SUBSIDIARY VIDEO GAME STREAMING TRENDSUPDATED 11/18ABOUT STREAM HATCHETS QUARTERLY REPORTStream Hatchets Quarterly Report is a culmination of the biggest trends,stories,and insights from the live streaming and video games industry for Q3 2022.Want to be among the first to
2、hear about future reports?Subscribe to our newsletter today!Stream Hatchet works with a consortium of industry-leading analysts and business leaders to understand key trends related to the impact of live streaming audiences on gaming creators,esports and the broader video games industry.Our latest q
3、uarterly report offers a detailed outlook into the past and current state of the live video game streaming market,and its relevance to the popularity of streaming platforms,game publisher IP,creators&esports.Key takeaways include:While video game live streaming is down from Q3 2021,viewership is sti
4、ll double pre-pandemic levels.Additionally,esports viewership is up 40%from Q3 last year;the industry has seen consistent growth over the last 4 years.Twitch still has a hold on the streaming landscape,but disruptor platforms like Afreeca and Steam are gaining traction in the esports streaming lands
5、cape.VTubing continues to grow in live streaming;50%of the top female streaming creators in Q3 were VTubers.The top 10 VTubers grew an average of 30%in Q3 compared to Q2.Gambling live streaming viewership on Twitch was at its peak in Q3 when the platform announced a ban on streaming unlicensed gambl
6、ing sites in the U.S.The ban went into effect in October,and Stream Hatchet will continue to monitor the impact into Q4.2REPORT BY/STREAM HATCHETEXECUTIVE SUMMARYA NOTE FROM EDUARD MONTSERRAT(CEO)“We hope you enjoy our Q3 2022 video game streaming insights report.This time we are changing up the for
7、mat of our report to showcase even more insight into key trends impacting the video games&esports industries.”REPORT BY/STREAM HATCHETLIVE STREAMING VIEWERSHIP DECREASES YEAR OVER YEAR3Both hours watched and unique channels decreased 13%this year compared to Q3 2021.Despite this drop,the size of the
8、 market is still up considerably from pre-pandemic years,almost double Q3 2019,indicating the lasting impact of streaming.While fewer creators are streaming,they are streaming for longer;total hours broadcast increased by 7.5%from Q3 21 to Q3 22.3 million fewer creators were able to generate more ho
9、urs watched in Q3 22 than Q3 20.Q3 20194.0B7.7B9.1B*Included Platforms:YouTube,Facebook,Mixer,DLive,Smashcast,AfreecaTV,Nonolive,Steam,Openrec,KakaoTV,Garena LIVE,CubeTV,Booyah,Trovo,NaverTV,Mildom,VK,Rooter&LocoTOTAL HOURS WATCHED&UNIQUE CHANNELS ACROSS MAJOR STREAMING PLATFORMS|Q3 2019-Q2 20229.91
10、M15.3M14.1MQ3 2020Q3 2021Q3 20227.9B12.3MREPORT BY/STREAM HATCHET3%*Included Platforms:Twitch,YouTube,Facebook,AfreecaTV,Booyah!,Steam,Nonolive,Trovo,NaverTV,Mildom,DLive,Openrec,KakaoTV,Garena LIVE,VK,Rooter&LocoFacebook Gaming generated 70%less hours watched this quarter compared to Q3 21.Facebook
11、s unique channels and airtime dropped by 46%and 56%respectively.Facebook announced in August that the standalone app would be discontinued in October,perhaps pushing live streamers to switch to other platforms.VIDEO GAME STREAMING PLATFORM MARKET SHARE TOTAL HOURS WATCHED ACROSS ALL PLATFORMS|Q3 202
12、1-Q3 2022Q3 202272%15%5%3%64%12%14%1%AfreecaTVTrovoOtherTwitchYouTubeFacebookQ3202144%6%1%Of the top 3 platforms,only YouTube saw an increase in Hours Watched,up 4%when compared to Q3 21.Many popular creators have switched from Twitch to YouTube in the past year,and the impact is noticeable.Twitch c
13、ontinues to lead the streaming market,generating nearly 72%of the total gaming live stream hours watched.REPORT BY/STREAM HATCHETESPORTS MARKET SEGMENT GROWTH TRENDSESPORTS STREAMING STATISTICS|Q3 2019-Q3 20225Q3 2019Q3 2020Q32021Q3 2022390M448M480M673MESPORTS HOURS WATCHED+15%+7%+40%DISTRIBUTOR MAR
14、KET SHARE66%29%2%3%1%TOP FIVE EVENTS BY LIVE AMA*Included Platforms:Twitch,YouTube,Facebook,AfreecaTV,Booyah,Steam,Nonolive,Trovo,NaverTV,Mildom,DLive,Openrec,KakaoTV,Garena LIVE,VK,Rooter,Loco.OtherWhile growth in the broader streaming market has slowed,esports continues to expand audiences at a si
15、gnificant rate;Q3 2022 clocked a 40%increase in hours watched compared to Q3 2021.Twitch is still the premiere place to watch esports,capturing 66%of the market.Disruptor platforms,including Afreeca&Steam,continue to gain traction in the esports category,amassing a total of 3%of the market,up from l
16、ess than 1%in Q3 21.814K496K313k305kQ3 2022Q320211%65%31%3%0%2022 World ChampionshipVALORANT Championships 2022-IstanbulVCT 2022:Stage 2 Masters-CopenhagenMC Championship#23803K#CODNext Showcase EventOtherREPORT BY/STREAM HATCHETTOP 10 ESPORTS ORGS IN LIVE STREAMINGBY Q3 2022 HOURS WATCHED ESPORTS A
17、ND CONTENT CREATORS|ALL PLATFORMS646M7.5%45M44M37M35M31M28M28M26M16%46%42%35%45%76%91%6.9%92.5%83%54%57%64%54%23%8.9%93%*Ordered by total hours of esports and content creators combined*Battle royale viewership not includedWhile winning tournaments will always generate viewership,many esports organiz
18、ations are leaning into content creators as a means of appealing to a broader array of consumers.8 of the 10 top esports teams generated more than 50%of their streaming hours watched from content creators.This appears to be the more effective strategy to boost org watchtime with Luminosity generatin
19、g 98%of their org hours watched from creators.TSM FTXCLOUD9TEAM LIQUIDFAZE CLANT1G2 ESPORTSFNATICOPTIC GAMINGNRG ESPORTSLUMINOSITY65M1.5%98.4%REPORT BY/STREAM HATCHETTOP GAMES Q3 2022&RANK CHANGE VS Q2 2022BY HOURS WATCHED|ON TWITCH,YOUTUBE GAMING,AND FACEBOOK GAMINGFortniteLeague of LegendsGrand Th
20、eft Auto VMobile Legends:Bang BangApex LegendsVALORANTCS:GO443M421M405M279M199M181M167M156M122M115M443It remains challenging for new titles to crack the top of the live streaming charts.The top 2 games have held their spots on this list since Q1 2021,while VALORANT has held its spot at#3 since Q1 20
21、22.Only 2 of the top 10 games are not present in esports.Both GTA V and Minecraft have maintained high viewership without a competitive esports scene behind them.Mobile Legends:Bang Bang secured the spot of top mobile game this quarter.MLBB esports generated 49M HW and it was the mobile game with th
22、e most esports watched this quarter.The popular Minecraft server and Spanish streamer series,Karmaland V,resumed this quarter,helping to boost the game back into the top 5.7Minecraft1Dota 222Call of Duty:Warzone1REPORT BY/STREAM HATCHET#GAMEGENRELAUNCHING DATEHOURS WATCHEDPEAK CCVAVERAGE CCV1st WEEK
23、 VS QUARTER1FIFA 23Sports9/27/202219,567,677492,688203,7950.00%2StrayAction-Adventure7/19/202212,643,741374,69575,260+189.94%3Splatoon 3Shooter9/9/202211,476,278243,34668,304+64.91%4NBA 2K23Sports9/9/20228,936,487372,36153,188+54.75%5MultiVersusFighting8/15/20221,752,80941,13910,430-70.07%Total54,37
24、6,9921,524,229410,978+48%TOP FIVE NEW GAME RELEASES IN LIVE STREAMING8With only 4 days left in the quarter after its release,FIFA 23 still managed to be the number 1 release by hours watched in Q3 2022.MultiVersus is the only new release in the top 5 to see worse performance during its release week.
25、Many creators and viewers flocked to the game during its closed and open beta,but the hype died off by the time of release.BY Q3 2022 HOURS WATCHED|ON TWITCH,YOUTUBE GAMING,AND FACEBOOK GAMING*1st Week vs Quarter:Relates normalized HW per day during the first week after a game is published and durin
26、g all the quarter.REPORT BY/STREAM HATCHETTOP STREAMING CREATORS Q3 2022&RANK CHANGE VS Q2 2022BY HOURS WATCHED|ON TWITCH,YOUTUBE GAMING,AND FACEBOOK GAMINGauronplayxQcelSpreenKaiCenattarikfps_shakaeliasn9752.7M28.7M27.9M26.7M26.4M25.7M20.6M20.2MGaules9For the past 2 years,xQc has been the most watc
27、hed live streamer in gaming.His dedication to stream nearly every single day has helped him achieve millions of hours in watch time.60%of this quarters leaderboard was held by non-English speaking creators including(2)Spanish,(2)Portuguese,(1)Japanese and(1)German-speaking streamers.Q3 saw some shak
28、e-ups in the top creator leaderboards,with the addition of emerging creators like KaiCenat and the absence of top creators like ibai,who dropped to#12.Tarik was once again the creator that generated the most Hours Watched for Valorant,outpacing even the games official channel.1493285462loud_coringaB
29、eamNG Speed1113919.9M19.4MREPORT BY/STREAM HATCHETTOP FEMALE STREAMING CREATORS Q3 2022&RANK CHANGE VS Q2 2022BY HOURS WATCHED|ON TWITCH,YOUTUBE GAMING,AND FACEBOOK GAMING10Pekora Ch.兎田兎田AmouranthJinnyttyKoyori ch.博衣博衣-holoX-Miko Ch.ironmouse8.6M7M5.9M4.8M4.6M4.1M3.7M3.4M3.4MFemale gaming influencer
30、s continue to grab headlines,however,the gap between the top female and male streamers remains significant.Amouranth,Pekora Chan,and Miko Chan are the only female streamers to break into the top 100 overall streamers at#53,#76,and#100 respectively.While 9 of the top 10 overall streamers can all be f
31、ound on Twitch,4 of the top 10 female streamers broadcast on YouTube.50%of the top female creators are non-English speaking,with(4)Japanese and(1)Korean-speaking creators.The female creator leaderboard also saw some shake-ups this quarter;Pokimane and Valkyrae dropped out of the top 10,while VTubers
32、 continue to dominate,making up 50%of the top 10 female creators.39daph1511143.4Mrivers_ggSubaru Ch.113UPDATED 11/18REPORT BY/STREAM HATCHETTOP V-TUBERS STREAMING CREATORS Q3 2022BY HOURS WATCHED|ON TWITCH,YOUTUBE GAMING,AND FACEBOOK GAMING11Pekora Ch.兎田兎田Subaru Ch.大空渋谷_Miko Ch.-ars almal-【】ironmous
33、e7M5.9M5.4M4.1M3.4M3.4M3.2M3.1M3M3MMany of the other top female streamers are also VTubers:Miko Ch.at 3rd,Pekora Ch.兎田 at 5th,and ironmouse at 10th.While the top 10 overall streamers can all be found on twitch,3 of the top 10 female streamers choose to stream on YouTube.Ironmouse was the#1 female st
34、reamer last quarter with viewership boosts from her subathon.This quarter,without a subathon,she still held on at#10.Kyedae made her way onto the top 10 female streamers list this quarter,after she was signed as a 100 Thieves content creator.She generated 96%of her HW from VALORANT.Jinnytty rose 13
35、spots from last quarter,and is hosting a subathon at the time of writing this.Many of the other top female streamers are also VTubers:Pekora Ch.兎田 at 2nd,Miko Ch.at 3rd,Koyori ch.博衣-holoX-at 7th,and ironmouse at 8th.VTubing continues to experience growth in live streaming;8 of the top 10 VTubers saw
36、 growth from Q2 to Q3 this year.不破 湊/Fuwa Minato【】saw the highest percentage of growth,with their hours watched growing 138%from Q2 to Q3.On average,these 10 Vtubers increased their hours watched by 30%when compared to last quarter.Koyori ch.博衣-holoX-Kuzuha Channel不破 湊/Fuwa Minato【】3123212181UPDATED
37、 11/18REPORT BY/STREAM HATCHETGAMBLING ON TWITCH HITS PEAK IN Q3 AS BAN IS ANNOUNCEDGAMBLING HW ON TWITCH BY WEEK|Q3 202212Gambling live stream viewership on Twitch has been climbing steadily since 2017,peaking at 149M hours watched in Q3 2022.With just 10 days left in Q3,however,Twitch announced a
38、ban on streaming sites unlicensed in the U.S.like S,a slots site popular with streamers like TrainwrecksTV and xQc.The ban went into effect in Q4 on Oct.18.In the last week of Q3,gambling viewership on Twitch was 32%lower than the highest week of the quarter.Q3 17Q3 22Q3 18Q3 19Q3 20Q3 21Q3 16WEEK 2
39、8WEEK 34WEEK 4016MGAMBLING HW ON TWITCH BY QUARTER|Q3 2016-Q3 202210M13M150M100M50MTwitch announces banSTAY IN TOUCHABOUT STREAM HATCHETStream Hatchet provides data from the top video game streaming sites via a robust business intelligence platform.We power insightful,informed decisions leading to i
40、nnovation and growth through the aggregation of dynamic,granular data.13REPORT BY/STREAM HATCHETEngine Gaming and Media,Inc.(NASDAQ:GAME)(TSX-V:GAME)provides unparalleled live streaming data and social analytics,influencer relationship management and monetization,and programmatic advertising to supp
41、ort the worlds largest video gaming companies,brand marketers,ecommerce companies,media publishers and agencies to drive new streams of revenue.The companys subsidiaries include Stream Hatchet,the global leader in gaming video distribution analytics;Sideqik,a social influencer marketing discovery,an
42、alytics,and activation platform;and Frankly Media,a digital publishing platform used to create,distribute,and monetize content across all digital channels.Engine generates revenue through a combination of software-as-a-service subscription fees,managed services,and programmatic advertising.For more information,please visit .ABOUT ENGINE GAMING AND MEDIAREGISTER FOR A DEMO!REPORT BY/STREAM HATCHETJoin our Discord to stay up to date on live streaming insights,product updates,reports,and more