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1、VIDEO GAME STREAMING TRENDS REPORT2023 FIRST QUARTEREXECUTIVE SUMMARY2Our latest quarterly report offers a detailed outlook into the past and current state of the live video game streaming market,and its relevance to the popularity of streaming platforms,game publisher IP,popular media,and creators.
2、Key takeaways include:Streaming growth has continued to cool down in Q1 2023,however its important to consider the context of where video game streaming viewership was previously.Hours watched across the leading platforms is still up by 46%compared to the same period in 2020,and more than double Q1
3、2019.Twitch still leads the industry for platform market share,and YouTube has carved out some more space as well.Facebook Gaming has officially dropped to an insignificant percentage,and smaller platforms continue to grow in influence,like AfreecaTV and Steam.Leading live-streaming platforms contin
4、ue to expand from general video gaming content;non-gaming content is on the rise,and sports,specifically European football,made up 4 of the top 5 non-gaming live streams this quarter.Fans are also taking to Twitch to talk about their favorite popular culture moments,and crossovers between live-strea
5、ming,gaming,and other media are becoming more frequent.ABOUT STREAM HATCHETS QUARTERLY REPORTA NOTE FROM EDUARD MONTSERRAT(CEO)“We hope you enjoy our Q1 2023 video game live-streaming insights report.We are eager to continue to offer market leading insights in the video game streaming industry,and a
6、re thankful for our partners continued support and guidance in framing this unique data set for those working in the video games industry.”Stream Hatchets Video Game Live-Streaming Trends Quarterly Report is a culmination of the biggest trends,stories,and insights from the live-streaming and video g
7、ames industry for Q1 2023.Want to be among the first to hear about future reports?Subscribe to our newsletter today!Stream Hatchet works with a consortium of industry-leading analysts and business leaders to understand key trends related to the impact of live-streaming audiences on gaming creators,e
8、sports and the broader video games industry.MARKET INSIGHTSCombined and individual growth of the leading western streaming platformsQ1 2019Q1 2020Q1 2021Q1 20223.6B5.1B9.4B8.8B+42%4-16%Q1 20237.4B+84%-6%COMBINED LIVE VIDEO GAME STREAMING VIEWERSHIP TRENDSTOTAL HOURS WATCHED ACROSS ALL PLATFORMS*|Q1
9、2019-Q1 2023Figures represent hours watched across all platforms available at the time of analysis.*Included Platforms:Twitch,YouTube Live Gaming,Facebook Live Gaming,AfreecaTV,Trovo,NaverTV,Mildom,NonoLive,Openrec,DLive,VK,SteamTV,Booyah,GarenaLive&KakaoTV.This quarter,combined live-streaming viewe
10、rship across the most significant global platforms has decreased by 16%.However,even with recent declines,live-streaming viewership still stands to be double that of four years ago.Facebook Lives 68.9%decline in viewership is a major driver behind the industry drop this quarter.The major western pla
11、tform continues to decline in influence since its standalone gaming app was discontinued in Q3 22.This quarter,it has fallen from its third place position,with South Korean platform AfreecaTV taking its place.Twitchs hours watched declined by 10%and YouTube Live Gaming remained almost unchanged,incr
12、easing by 0.7%.5VIDEO GAME STREAMING PLATFORM MARKET SHARETOTAL HOURS WATCHED ACROSS ALL PLATFORMS|Q1 2022-Q1 2023Figures represent hours watched across all platforms available at time of analysis.Included Platforms:Twitch,YouTube,Facebook,AfreecaTV,Trovo,NaverTV,Mildom,NonoLive,Openrec,DLive,VK,Ste
13、amTV,Booyah,GarenaLive&KakaoTV.The platforms that were outside of the top 5 for hours watched were aggregated into the Other portion.Q1 2023Q1 202215%13%70%74%3%4%3%1%3%9%2%TwitchYouTube Live GamingFacebook LiveAfreecaTVTrovoSteamOtherThe two biggest live-streaming platforms continue to grow in plat
14、form market share this quarter.YouTube Live Gaming and Twitchs market shares both grew by 2%and 4%respectively when compared to Q1 2022.Facebook Live dropped to one-third of last years market share,and AfreecaTV overtakes the third place position this quarter with 4%of the market share.Meanwhile,Ste
15、am rounds out the top five platforms and knocks Trovo out of the ranks.The remaining Other platforms have lost 1%of their market share.4%LEADERBOARDSRankings and Insights on the Top Game Categories&Gaming Creators across Streaming,VOD&Social Live-Streaming Top Charts7TOP GAMES Q1 2023&RANK CHANGE VS
16、 Q4 2022 Leaderboard represents the top games in order of the total hours during Q1 2023.Rank change is the variation in the games position from the Q4 2022 leaderboard.TOTAL HOURS WATCHED ACROSS TWITCH,YOUTUBE GAMING&FACEBOOK LIVE|Q1 2023 COMPARED TO Q4 2022League of LegendsGrand Theft Auto VVALORA
17、NTMinecraftCounter-Strike:Global OffensiveMobile Legends:Bang BangApex LegendsEscape From TarkovDota 2Fortnite422M397M310M240M191M173M170M170M154M145M1127411212The fight for number one was won by League of Legends this quarter,inching ahead of GTA V by 25M hours watched.This quarter,Minecraft and Mo
18、bile Legends:Bang Bang have experienced successful esports and creator-led events and moved higher up the leaderboard.Assisted by its successful drops campaign at the beginning of the year,Escape from Tarkov saw a 179%increase in hours watched and placed 8th.8TOP LIVE-STREAMING CREATORSLeaderboard r
19、epresents the top creators in order of the total hours watched during Q1 2023.Rank change is the variation in the games position from the Q4 2022 leaderboard.TOP CREATORS BY HOURS WATCHED ON TWITCH,YOUTUBE GAMING&FACEBOOK LIVE|Q1 202353.4M40.2M26.9M21.5M21.4M21.3M20M18.4M18.1M16.8M221215119230KaiCen
20、atxQcGaulesPaulinhoLOKObrtarikibaiHasanAbiloud_coringaauronplayElSpreenKaiCenats recent rise to fame allowed him to jump to number one this quarter,thanks to his MAFIATHON stream,where he broadcasted 24/7 for 30 days straight and totaled over 46M hours watched.The top 10 consisted of 3 Spanish-and 3
21、 Portuguese-speaking creators this quarter.The remaining 4 were English-speaking creators from the USA.This quarters top 10 welcomed newcomers such as PaulinhoLOKObr due to the popularity of his GTA V role-play streams,as well as tarik and ElSpreen,who brought in large audiences while co-streaming p
22、rominent esports events.KAICENATS RISE TO FAMEFigures represent quarterly aggregated hours watched for KaiCenats Twitch channel from Q1 2022 until Q1 2023.TOTAL HOURS WATCHED ON TWITCH|Q1 2022-Q1 2023KaiCenats non-stop 30-day stream,aka the MAFIATHON,began in February and continued until March 2nd.H
23、e kept the stream interesting with cameos from streamers and musicians,and even had media content available for his audience while he slept.By the end of the month,KaiCenat broke an all-time Twitch record of 360K active subscribers.Q1 223.3MIn February,KaiCenat generated hours watched 10 times that
24、of Januarys value and over double the total of the previous 3 months combined.Compared to Q1 last year,his viewership is up by over 1500%.Being one of the fastest growing creators this quarter(72.4%growth since the previous quarter)KaiCenat claims his spot as the top creator and dethrones xQc from h
25、is almost 2-year reign as number 1.Q2 22Q3 22Q4 22Q1 234.2M28.7M31.0M53.4M10TOP STREAMING CREATORS Q1 2023 BY AVERAGE VIEWERSFigures represent average audience size over Q1 2023 for channels that streamed a minimum of 24 hours during the timeframe.Rank change is the variation in the creators positio
26、n from the Q4 2022 leaderboard.AVERAGE VIEWERS ON TWITCH,YOUTUBE GAMING&FACEBOOK LIVE|Q1 2023 COMPARED TO Q4 202299.1K86.3K81.8K75.9K74.4K69.2K64.6K56.6K47.9K47.4K221011272auronplayMixiGamingPaulinhoLOKObrElSpreenibaiAdinRossKaicenatxQcIShowSpeedauronplay tops the creators leaderboard for average vi
27、ewers this quarter,8 positions above his hours watched ranking.He streamed SquidCraft 2 games this quarter and gathered large audiences throughout.Elspreen,a fellow co-streamer of this series,had the greatest growth in average viewers(115%)compared to Q4 2022.Despite being banned from Twitch since t
28、he end of February,AdinRoss still managed to place fifth.2jun channel11TOP FEMALE LIVE-STREAMING CREATORSLeaderboard represents the top female creators in order of the total hours watched during Q1 2023.Rank change is the variation in the creators position from the Q4 2022 leaderboard.TOTAL HOURS WA
29、TCHED ON TWITCH,YOUTUBE LIVE GAMING&FACEBOOK LIVE|Q1 2023 COMPARED TO Q4 20226.7M4.4M4.3M4.3M4.0M3.3M3.1M2.9M2.9M54303641Pekora Ch.兎田兎田Miko Ch.Koyori ch.博衣博衣-holoX-AMOURANTHKyedaeWatame Ch.角角巻巻HoneyPuuIronmousePekora Ch.兎田兎田,a popular VTuber on YouTube,takes the number one spot this quarter for fema
30、le live-streaming creators.VTuber channels are dominating the female creator leaderboard overall,taking a total of 5 of the top 10 places.Spanish-speaking Twitch creator,rivers_gg,came in second this quarter after an increase of over 100%in her hours watched compared to last quarter.She reached her
31、peak viewership of 164K during a Kings League stream where Ronaldinho debuted on Ibai Llanoss team.Watame Ch.角巻角巻 and HoneyPuu join the top 10 after their hours watched doubled since the last quarter.They both had popular Minecraft streams this quarter and HoneyPuu frequently streamed 24-hr long ses
32、sions.11rivers_gg6.1M112TOP VTUBER LIVE-STREAMING CREATORSLeaderboard represents the top VTuber creators in order of the total hours watched during Q1 2023.Rank change is the variation in the creators position from the Q4 2022 leaderboard.Stream Hatchet has begun to track YouTube Live Non-Gaming con
33、tent starting on January 25th,2023.Because the dataset is incomplete for Q1,the data is not included,but will be in following reports.TOTAL HOURS WATCHED ON TWITCH,YOUTUBE LIVE GAMING&FACEBOOK LIVE|Q1 2023 COMPARED TO Q4 20226.7M6.6M4.4M4.3M3.2M2.9M2.9M2.7M2.7M2.7MironmousePekora Ch.兎田兎田嬌兔嬌兔Kuzuha C
34、hannelKoyori ch.博衣博衣-holoX-Miko Ch.Watame Ch.角角巻巻渋谷渋谷_2920121Female VTubers make up 80%of the top 10 VTubers by hours watched.There are 3 newcomers to the leaderboard compared to the last quarters top ten:Watame Ch.角角巻巻,渋谷渋谷,and _.Watame Ch.角巻 saw the highest growth this quarter,growing 116%from Q4
35、of last year,with 1.8M hours watched from Minecraft streams.Many Vtubers find their home on YouTube,with only 4 of the top 10 broadcasting on Twitch.The 6 YouTube channels are all Japanese-speaking creators,highlighting the prominence of the platform in the country._TOP 5 NON GAMING EVENTS ON TWITCH
36、&YOUTUBE LIVETop 5 stream titles on Twitch non-gaming categories in Q1 2023 and YouTube Live(non-gaming content)in Q1 2023 since data has been available(from January 25th onwards)sorted by peak viewers reached during the timeframe of stream.BY PEAK VIEWERS ON TWITCH AND YOUTUBE LIVE|Q1 2023 PREMIOS
37、ESLAND SEGUNDA EDICIN EN MXICO by TheGrefg TheGrefg1.75M1.1M Kings League InfoJobs-LA FINAL FOUR DESDE EL SPOTIFY CAMP NOU kingsleague1.48MBRASIL x MARROCOS|AO VIVO COM IMAGENS|GALVO BUENO NARRACanal GBFootball events represent the 4 out of 5 of the top Non-Gaming streams on Twitch&YouTube,consistin
38、g of the Kings League and football matches on CazTV,highlighting the incredible opportunity for sporting events on the platforms.4.87MAO VIVO E COM IMAGENS:VASCO X FLAMENGO|SEMIFINAL-VOLTA|CARIOCO 2023CazTV2MAO VIVO E COM IMAGENS:BOTAFOGO X FLAMENGO|RODADA 9|CARIOCO 2023CazTVCASE STUDIESA DEEPER DIV
39、E INTO LIVE-STREAMING INSIGHTS15TOP NEW GAME RELEASESBY FIRST WEEK HOURS WATCHED+EARLY ACCESS HOURS WATCHED|Q1 202369.3M(50.6%from early access)27.3M10.4M9.5M27.2MThe top 5 is sorted by hours watched across Twitch,YouTube Gaming and Facebook Live for the games early access and first week after relea
40、se day.Hogwarts Legacy is the only released game in Q1 of this year in the Top 5 with an Early Access period.Hogwarts Legacy produced 35.1M hours watched in its 3-day early access period,and on the first day of early access broke a Twitch all-time record of the highest viewership for a single player
41、 game with 1.28M viewers.During the first week of its release the game totalled 34.2M hours watched,the highest of any game released this quarter.While audiences generally get hyped around new multiplayer expansions,4 of the top 5 games are single player.Similarly,the Q4 2022 releases God of War Rag
42、nark and Pokemon Scarlet/Violet were also single player and generated 30.1M and 37.4M hours respectively in their first week.Sons of the Forest had the second highest peak viewership of these new releases with 900K viewers.The highly anticipated game was also Steams most wishlisted game prior to its
43、 release.16TOP 10 STREAMER AWARDS WINNERS Q1 VIEWERSHIPThe top 10 creators that won award categories at this years Streamer Awards sorted by their total hours watched this quarter.2022 STREAMER AWARDS CATEGORY WINNERS RANKED BY HOURS WATCHED|Q1 2023StreamerKaiCenat53MVarietyxQc40MJust ChattingHasana
44、bi20MLoLLolTyler113MBattle RoyaleiitzTimmy4.6MLegacy AwardJerma9853.4MVALORANTKyedae3.3MVTuberIronmouse2.9MFPSAceu2.2MBest SoulslikeMissMikkaa1.9MTHE LAST OF US CASE STUDYChat messages are those sent on any Twitch channel within January 2023 that contained any of the selection of affiliated words.Bo
45、th chat metrics and live-streaming hours were aggregated daily.CHAT METRICS ACROSS TWITCH,VIEWERSHIP METRICS ACROSS ALL 3 WESTERN PLATFORMS|JAN 2023MESSAGES SENT MENTIONING TLOU&AFFILIATED WORDSLIVE-STREAMING HOURS WATCHED FOR TLOU GAMESCombined messages with mentions of the show,its acronym,charact
46、ers or the actors 200K150K100K50KJan 1Jan 8Jan 1517Jan 22Jan 29HBO Series ReleaseThe Last of Us(TLOU)HBO television series released on Jan 15th and Twitch chat messages related to the series reached almost 100K the following day.These messages mentioned characters,the franchise or actors in the show
47、,and there were over 1M messages sent containing words affiliated with the series in the fortnight following the shows release.This is 27%higher than the two-week period prior,showing the lasting effect of the franchise on Twitch viewers.A similar trend is seen in live-streaming viewership of the tw
48、o TLOU games,with an 107%increase in hours watched for the two weeks directly after the airing of the first episode.And beyond that,TLOU games more than doubled their viewership this quarter when compared to Q4 2022(106%).The games combined viewership peaked on Jan 31st with 179K hours watched.On th
49、is day,popular Spanish streamer auronplay played the game during a stream that had an average audience of 85K.ABOUT THIS REPORTDetailed Methodology&Company Information19STREAM HATCHET DEFINITIONSMETRICS&CONCEPTS DEFINITIONS/APPENDIXDATA COLLECTION PROCESSStream Hatchet aggregates live-streaming,VOD
50、and social media data through 3rd party APIs.This data is then classified and enhanced through manual data labeling,automated tagging,contextualization and then visualization to provide analytics and insights to the worlds leading video game adjacent businesses.HOURS WATCHEDThe total number of hours
51、 the audience watched the channel over the event time frame.PEAK CONCURRENTSThe maximum AMA value during a specific time of the broadcast.AVERAGE CONCURRENTSThe average concurrent viewers the channel had during the event.TWITCH UNIQUE REGISTERED VIEWERSUnique Twitch registered viewers that watched t
52、he streamer during the period.HOURS BROADCASTThe total time the channel was live during the event.STAY IN TOUCHABOUT STREAM HATCHETStream Hatchet provides data from the top video game streaming sites via a robust business intelligence platform.We power insightful,informed decisions leading to innova
53、tion and growth through the aggregation of dynamic,granular data.20REPORT BY/STREAM HATCHETGameSquare Holdings Inc.(NASDAQ:GAME)(TSXV:GAME)is a vertically integrated,international digital media,entertainment and technology company,which leverages an audience of over 290 million followers.GameSquares
54、 leading audience and platform enables global brands to connect with gaming and youth culture audiences.GameSquares end-to-end platform includes Code Red Esports Ltd.,an esports talent agency serving the UK;GCN,a digital media company focusing on the gaming and esports audience based in Los Angeles,
55、USA.;Cut+Sew(Zoned),a gaming and lifestyle marketing agency based in Los Angeles,USA;Complexity Gaming,a leading esports organization operating in the United States;Fourth Frame Studios,a multidisciplinary creative production studio;Mission Supply,a merchandise and consumer products business;Frankly Media,programmatic advertising;Stream Hatchet,leader in live gaming and esports streaming analytics;and Sideqik,a social influencer marketing platform.For more information,please visit .ABOUT GAMESQUARE HOLDINGS,INCREGISTER FOR A DEMO!WWW.STREAMHATCHET.COM