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1、Finding the next wave of social media influencers.IZEA INSIGHTS SPECIAL REPORTAPRIL 2023Influencer Aspirations IZEA Worldwide,Inc.2023 All Rights ReservedFor the second consecutive year,we surveyed over 1,200 U.S.-based consumers to help understand who considers themselves influencers,who aspires to
2、 become an influencer,and what role influencer marketing plays in the daily lives of consumers.BACKGROUNDProvide insights for our partners who are responsible for marketing products and services on digital platforms.Educate and assist decision makers who must stay informed on social media and influe
3、ncer marketing trends to operate their businesses.Help all parties understand how the growing creator ecosystem is introducing a wide range of voices who can positively impact influencer marketing campaigns of all sizes.GOALSAll product names,logos,and brands are the intellectual property of their r
4、espective owners.All company,product,and service names used in this report are for identification purposes only.Use of these names,logos,and brands does not imply endorsement or partnership.TECNO+avakolkerUnitedStatesGeographyData Gathered12/15/2212/16/22TO0%5%10%15%20%25%30%35%40%18-2930-4445-60602
5、5.9%30.8%23.5%19.8%Gender0%10%20%30%40%50%60%MaleFemale51.8%48.2%Age1,299 QualifiedInternet UsersAll respondents were required to have an internetconnection in order to participate in the survey.U.S.Social Media UsersSample PopulationMethod+diggyyyyy_o7IKEA+josettehalpert0%10%20%30%40%50%60%70%All18
6、-2930-4445-6060+22.7%44.8%48.1%61.4%44.1%BY AGE GROUP0%10%20%30%40%50%MaleFemale41.1%47.9%BY GENDERwould quit their job to make a living as a social media influencer.61%OF RESPONDENTS AGES 18-290%10%20%30%40%50%60%70%Self-employed2-10 employees11-50 employees51-250 employees251-500 employees501-1,00
7、0 employees1,000+employees40.5%49.4%42.4%47.5%47.5%57.8%50.8%45.7%42.5%48.5%52.8%59.8%56.5%53.2%20212022A:“Yes.”53.2%OVER 50%Those self-employed or working at companies with less than 10 people are more likely to quit their job to become a full-time influencer.Q:If you could quit your job and make a
8、 living as a social media influencer,would you?OVER 50%Adidas+rrayyme0%5%10%15%20%25%30%All18-2930-4445-6060+6.0%18.9%18.0%22.4%16.4%BY AGE GROUP0%5%10%15%20%25%MaleFemale12.9%20.8%BY GENDERconsider themselves social media influencers.22%OF ALL RESPONDENTSAGES 18-290%10%20%30%40%50%60%70%80%90%100%9
9、0%68%70%57%4%13%12%21%6%19%18%22%I consider myself an influencerI aspire to become an influencerIm not an influencer and I do not aspire to become one18-2945-6060AGE GROUPAGE GROUP30-44Those ages 18-29 and 45-60 are more likely than other age groups to be or want to be social media influencers.IZEA
10、INSIGHTQ:Have you ever been paid(or received items as payment)by a brand to make social media posts?0%5%10%15%20%25%30%26.7%7.4%A:“Yes.”Put in the work.Get paid.Consumers who spend more than 5 hours per day on social media are 3.6 times more likely to be compensated by brands to post online.IZEA INS
11、IGHTSpends less than 5 hours per day on social mediaSpends more than 5 hours per day on social media3.6x0%5%10%15%20%25%30%500 or less501 to 1,0001,001 to 10,00010,001 to 50,000Greater than 50,00018.7%12.8%24.1%20.9%23.5%InfluencersSmall,but mighty.45%of social media influencers surveyed have less t
12、han 1,000 followers.Q:How many people follow you on social media?0%10%20%30%40%50%60%Short videos(e.g.Instagram Reels,TikTok Videos,YouTube Shorts)Live videos(e.g.Twitch,YouTube Live,Facebook Live)Long videos(e.g.Vlogs,Unboxing&How-To Videos on YouTube)12.0%14.5%38.3%36.3%47.6%53.0%InfluencersRegula
13、r Social Media UsersInfluencers are 1.4 to 3.4 times more likely to post video content than regular social media users.Q:Which of the following content types do you create to post on social media?3.4x0%10%20%30%40%50%60%Works Full-TimeWorks Part-TimeParent/CaregiverRetiredSeeking WorkFull-Time Stude
14、ntOther3.2%4.3%5.4%8.0%9.1%13.9%56.2%InfluencersThe majority of influencers surveyed work full-time jobs.Q:What best describes your employment status?0%5%10%15%20%25%30%35%I am self-employed2-10 employees11-50 employees51-250 employees251-500 employees501-1,000 employees1,000+employees32.4%11.7%8.4%
15、17.2%13.7%9.5%7.2%15.3%9.2%8.4%18.3%17.6%13.0%18.3%InfluencersRegular Social Media Users32.4%Influencers are 2.6 times more likely to be self-employed than other social media users.Q:What is the size of the company you work for?2.6xFor additional research visit: IZEA Worldwide,Inc.2023 All Rights Reserved