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1、IZEA INSIGHTS SPECIAL REPORTFEBRUARY 2023The 2023 State of Influencer EarningsThe data represented in this report spans over$70 million in payments to influencers on a variety of social media platforms.BACKGROUNDEducate marketers and creators on trends within IZEAs ecosystem of agencies,brands and i
2、nfluencers.Push the greater influencer marketing industry toward reasonable pay for creators working on various platforms.Help creators understand the value they provide to brands and how to price themselves to remain competitive.GOALSCost Per Post by Platform$0$500$1,000$1,500$2,000$2,500$3,000$3,5
3、00$4,000$4,500$5,000FacebookInstagram PhotoPinterestTwitterYouTubeTikTokInstagram StoryTwitch$4,373$2,102$2,741$1,450$2,784$1,643$1,311$642Source:IZEA platform data2022 Average Cost Paid Per Post Per Platform(Single post on one platform,influencers of all size)Video-based platforms continue to drive
4、 higher costs per post on averageCost Per Post by Platform$0$1,400$2,800$4,200$5,600$7,000$8,400$9,800$11,200$12,600$14,000Blog+FBIG Story+IG PhotoFB+IG PhotoFB+IG Story+IG PhotoIG Story+TikTokIG Story+YouTube$3,737$1,735$3,101$2,784$12,007$6,444Source:IZEA platform data2022 Average Cost Paid Per Po
5、st Per Platform Combo(One post on each platform,influencers of all size)On average,creators can earn up to 3.9 times more per activation when posting multiplatform video content.3.9xCost Per Post by Influencer Tier$0$800$1,600$2,400$3,200$4,000$4,800$5,600$6,400$7,200$8,0002000
6、212022NanoMicroMid-TierMacroMegaWeb CelebrityInfluencers of All Tiers on All Platforms(2015-2022)Source:IZEA platform dataFrom nano to mid-tier,the core influencer tiers continued their rise from the 2020 dip,but those with larger audiences saw declines year over year.Influencers with less than 200K
7、 followers hit new record highsNano-Influencer Cost Per Post$0$120$240$360$480$600$720$840$960$1,080$1,2002000212022$1,105$901$362$484$442$229$64$25Nano3 Year Moving AverageInfluencers With 1,000-9,999 Followers:All Platforms(2015-2022)Source:IZEA platform data44xMicro-Influenc
8、er Cost Per Post$0$180$360$540$720$900$1,080$1,260$1,440$1,620$1,8002000212022$1,674$1,516$869$1,000$728$574$229$109Micro3 Year Moving AverageInfluencers With 10,000-49,999 Followers:All Platforms(2015-2022)Source:IZEA platform data15.4xMid-Tier Influencer Cost Per Post$0$350$7
9、00$1,050$1,400$1,750$2,100$2,450$2,800$3,150$3,5002000212022$3,396$3,087$1,913$2,030$1,310$1,165$724$481Mid-Tier3 Year Moving AverageInfluencers With 50,000-199,999 Followers:All Platforms(2015-2022)Source:IZEA platform data7.1xMacro-Influencer Cost Per Post$0$550$1,100$1,650$2
10、,200$2,750$3,300$3,850$4,400$4,950$5,5002000212022$4,992$5,043$3,608$4,590$2,453$1,922$1,352$949Macro3 Year Moving AverageInfluencers With 200,000-499,999 Followers:All Platforms(2015-2022)Source:IZEA platform data5.3xMega-Influencer Cost Per Post$0$700$1,400$2,100$2,800$3,500$
11、4,200$4,900$5,600$6,300$7,0002000212022$5,497$6,786$4,259$4,812$4,230$4,166$3,342$1,694Mega3 Year Moving AverageInfluencers With 500,000-999,999 Followers:All Platforms(2015-2022)Source:IZEA platform data3.2xWeb Celebrity Cost Per Post$0$800$1,600$2,400$3,200$4,000$4,800$5,600$6,400$7,200$8,0002000212022$5,865$6,488$7,753$5,247$3,258$4,922$7,002$3,012Web Celebrity3 Year Moving AverageInfluencers With 1,000,000+Followers:All Platforms(2015-2022)Source:IZEA platform data1.9xChampion the Creators.2023 IZEA Worldwide,Inc.