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1、12 WAYSTO WIN THIS HOLIDAY SEASONWITH INFLUENCER MARKETINGHoliday SalesIts no surprise that people shop more during the holiday season than at any other time of the year.According to Emarketer,the holidays can account for 30%of annual retail sales.Thanks to the pandemic,people are discovering and pu
2、rchasing on social media more than ever.Did you know that there was a 47%increase in ecommerce sales during the 2020 holiday season?(AdWeek)Many of those transactions happened on smartphones.Tis the Season1Plan in Advance3Boost Your Creative Potential2Take a Cross-Platform Approach5Consider Brand Am
3、bassadors4Think Multiculturally6GiveBack8PressRecordEvoke Emotion With Video7Invest InPaid Social9Create ASeasonalSound10Spread CheerWith UGC11StrategizeCTA12FuelYourInspiration12 Ways TO WIN THIS HOLIDAY SEASON WITH INFLUENCER MARKETING12 Ways TO WIN THIS HOLIDAY SEASON WITH INFLUENCER MARKETING1.P
4、lan in Advance According to holiday shopping statistics from 2020,38%of US consumers planned to start stocking gifts in October,and another 23%before Thanksgiving.Only 22%said theyd wait until Thanksgiving to start their holiday shopping.(Statista)If consumers are shopping as early as October,market
5、ers must be planning months out.It might seem early to be talking about the winter holiday season,but influencers are booked months ahead of time.Thats why theres no such thing as too soon when planning your influencer marketing campaign.Reach out ASAP!Plan early.Its definitely not too late.Dont be
6、turned off by jumping at the last minute.Its possible,but definitely the sooner you can move,the better.And now is a great time to move quickly for the holidays and tee that up.“Eric Dahan,Open Influence CEO Its vital to plan and strategize well ahead of time,but DO NOT execute too far out because t
7、he creator might not have available decorations,and the final visuals might not match the season.To avoid having reshoots when they arent in town,over-communicate the deadlines and event dates in case influencers decide to travel over the holidays.Holiday HintHoliday HintA cross-platform digital str
8、ategy is a must.Follow the cookie crumbs of the consumer.they lead to multiple platforms.Different platforms are essential for different parts of the customer journey.Due to this multi-social media use,the customer journey to purchase is fragmented.Pinterest Shoppable Idea PinsInstagram Live RoomsTw
9、itters Profile Shop ModuleTikTok x Shopify2.TAKE A CROSS-PLATFORM APPROACHUse new platform ecommerce features to help put the star on top of your holiday marketing campaign and presents under your consumers tree.Holiday HintThere is an over-saturation of content during the holiday time.Its a busy wo
10、rld,and youre trying to break through.You wont get noticed by doing the traditional influencer campaign,instead think about holiday traditions-but celebrate them in a non-traditional way.In the social space,there are no limits to creativity!Adopt diverse platform features to elevate your brand story
11、telling.Gift guides Holiday shopping on Stories:THIS or THAT poll!Seasonal recipes Holiday outfits Demos/Tutorials DIY gifts Decorations Before/After videos Live unboxing/product reviews How-To content 12 Days of Giving With the help of Open Influence,CA Lottery recruited 12 DIY and lifestyle influe
12、ncers for an extraordinary influencer marketing campaign that warmed the hearts of thousands last holiday season.Results:5,000 Instagram user saves Posts were viewed over half a million times With the help of paid social,8 million people viewed these postsExample:12 Days of Scratchers3.BOOST YOUR CR
13、EATIVE POTENTIAL4.THINK MULTICULTURALLYDifferent cultures have different traditions and celebrations.Think of Dia de Los Muertos for Mexican culture or Hanukkah for the Jewish community.Traditional celebrations are woven tightly into our cultural identity.Brands can connect with their desired audien
14、ce and be part of these celebrations where emotions run high.The question is:How can brands do it in a way that will resonate with their audience?Social media is an inclusive and accessible environment.Consider partnering with creators from diverse backgrounds to join various celebrations and authen
15、tically connect with your desired audiences.Holiday HintTheres so much noise out there.There is more information being produced every day.There are more ads everywhere.So people have banner blindness,pop-up blockers,and ad-blockers.People want to connect with people.And thats how you cut through the
16、 noise.Its through actual human connection;its through social validation.During the holidays,this is the noisiest part of the year.Everyone is trying to sell you something,as a consumer,so if you want to cut through that noise,focus on building that connection.“Eric Dahan,Open Influence CEO 5.AIM FO
17、R AMBASSADORSWith brand ambassadors,brands are able to plan far in advance,create an engaging narrative,and bring audiences on that journey.With a series of posts,there is more of a chance to connect with audiences in a more meaningful way throughout the holiday season.While a one-time influencer ma
18、y tap into a new and unique audience for your brand,an ambassador program can result in better ROI,as it builds loyalty for an extended period-even after the holidays.Brand AmbassadorsInfluencers?“To cut through the holiday noise this season,youll need more than a strong paid social strategy.Ensurin
19、g all apps and retail landing pages are working properly is key for paid social to amplify reach and drive revenue for your brand holistically.Creatively,focus efforts on promoting high-quality assets that complement users mobile experiences in the platform,leveraging ad formats that will pave the w
20、ay for the most seamless user buying experience.”Ash BalmacedaOpen Influence Senior Paid Social Manager6.GIVE BACK7.INVEST IN PAID SOCIALCan you think of a more perfect time to ask people to participate in a charity event or to give to a particular cause?People are eager to help those in need,especi
21、ally around the holiday season.Organic content can get buried in the very busy,festive feed.Use the power of paid social to ensure maximum impact.At Open Influence,after launching a paid social campaign,our team monitors performance meticulously each week by checking on each portion of the campaign:
22、audiences within ad sets and influencer posts at the ad level.We make optimizations throughout the campaign that include,but are not limited to:Allocating budget towards targets or influencers that best achieve the campaigns primary objective/KPIs.Removing bottom-performing creative from the market.
23、Recommending new segments to test.For multi-platform campaigns,we also will provide recommendations based on performance across paid social channels.“Anything you can do thats charity focus or any brands initiatives that are charity related.Maybe leverage any do-good initiatives that influencers are
24、 already doing on their own,I think is a great way to get yourself in there and stand out.”Diana PerlovOpen Influence Account DirectorHave an influencer carry your charity mission to the masses-through their messaging or even in-action.Holiday Hint8.PRESS RECORD-EVOKE EMOTION WITH VIDEO9.CREATE A SE
25、ASONAL SOUNDVideo is the greatest present that a brand can give a consumer.Moving images with sight and sound makes a campaign dimensional.Its even better when the content features trusted influencers that evoke emotions.What are the holidays without music?Every year,those jiggles and carols play an
26、d take us back to a cozy place.Studies reveal that we use the same parts of the brain to process music that we use for both emotion and memory.Emotion and memory are the key target areas you want to hit when marketing to consumers and are much easier to do around the holiday season.Music is at the c
27、ore of the experience on most social platforms.To not miss a beat,brands must join the holiday trends and make seasonal sound part of their branded content strategies.Influencers are the perfect instrument,along with the safe-to-use music selections on various platforms.For custom-made audio that wi
28、ll transform your holiday campaign and maybe even go viral,work with Open Influence.We partner with a production company and can guarantee your brand a sound that nobody else has.Holiday HintJust having a still image and a nice value proposition is not enough.“Eric Dahan,Open Influence CEO Photo Cre
29、dit:ohyeahem10.SPREAD CHEER WITH UGC11.PICK AN EFFECTIVE CTACreators can capture connected moments of laughter and joy as their family,friends,and loved ones do what matters most this holiday season.Add a strategic call to action or prize,and followers will want to do and share the same.Create a sen
30、se of urgency with your campaigns call to action.Use these ideas to get users to join viral movements:Contests Challenges Customized Brand Filters HashtagsHoliday Hint12.FUEL YOUR INSPIRATIONHere are some examples that show influencers are great partners for the most wonderful time of the year.If yo
31、ud like to learn more,dont hesitate to contact Open Influence for the best holiday influencer marketing strategy And its never too early to say:Happy Holidays!thecoastalconfidenceWith holiday plans up in the air this year,one tradition Im excited to carry on at home,is baking my favorite holiday coo
32、kies-gingerbread men.I turned on my favorite holiday playlist,got a little messy with the flour and enjoyed a bottle of Yuengling Hersheys Chocolate Porter while the frosting set.Did you know that both yuenglingbeer and hersheys were founded in PA?Thats part of the reason they decided to pair up onc
33、e again to bring back their truly unique Yuengling Hersheys Chocolate Porter just in time for the holidays.Head over to the link in my bio to discover where you can find yuenglingbeer this holiday season and leave a comment down below with a holiday tradition you look forward to continuing this year
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