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1、By Neal SchafferHow AI isRevolutionizingInfluencer MarketingScaling Insights to Generate&Measure Greater ROI for BrandsHow AI is Revolutionizing Influencer Marketing22324Influencer Tagging Categorization27Developing Accurate Lookalikes28Preventing Fraud25Better Understanding Contextual EngagementIn-
2、Depth Look At How AI Revolutionizes Influencer Identification30Summary:How AI Drives Greater InfluencerMarketing ROITable ofContents8 11Issues the Influencer Marketing Industry Needs to SolveThe Current State of Influencer Marketing1220AI is a Natural Match for Influencer Marketing16Building Influen
3、cer Marketing TechnologyWorking Through Influencer Marketing Challenges-The Open Influence Perspective3IntroductionIntroductionFor example,some attribute the success of Wedgwood dinnerware to endorsements made by the Royal Family in the 1760s.A modern example is Pepsis 1980s deal with music icon Mic
4、hael Jackson,noted by the Guinness Book of World Records as the biggest personal endorsement deal in history.What has changed in recent years?With the advent of digital communication technologies,people can produce,consume,and share information faster than ever before.The ease of content creation,pa
5、ired with the prominence of social media networks,has democratized the fame model.Everyday people now have the chance to showcase their talents through a variety of channels.As a result,we have seen the birth of hundred of thousands of new influencers,who have gathered loyal audiences based on the m
6、erit of their content.In this age of audience fragmentation,leveraging the power of niche influencers became a necessary tool for marketers to reach the most loyal and engaged audiences.Thus,it should come as no surprise that the influencer marketing industry has exploded.Influencer marketing is one
7、 of todays most popular buzzwords,but leveraging celebrities to promote a product is something brands,advertisers,and marketers have done for quite some time.How AI is Revolutionizing Influencer Marketing34 Evolution of CommunicationHieroglyphsWritten WordMotion PicturesRadioOral TraditionPhotograph
8、yTelephonesT.V.How AI is Revolutionizing Influencer MarketingHow AI is Revolutionizing Influencer Marketing5Evolution of CommunicationSocial MediaAndroidInternetiPhoneTwitterInstagramFacebookYoutube SnapchatVineMusical.lyPinterestMobile FirstMyspaceWeChatHow AI is Revolutionizing Influencer Marketin
9、g6filippalagerbackto gain the audiences divided attention.So how do you achieve that scale?While in some circles artificial intelligence is just an empty buzzword,in influencer marketing it has the potential to become an essential aspect in scaling beyond human capabilities,solve challenges,and maxi
10、mize results.As we enter this revolutionary period of digital marketing,new companies are emerging to help brands discover,engage,and measure activities associated with influencers in the online space.Due to the vast amount of channels and potential influencers,old methods of engaging with a handful
11、 of celebrities dont translate well to this new landscape.Scale is necessary in order How AI is Revolutionizing Influencer Marketing7Dulce Candy dulcecandy1.1M followersKing Bach kingbach15.6M followersJustine Ezarik ijustine1.4M followersBlake Michael blakemichael141.1M followersRebecca Zamolo rebe
12、ccazamolo1.5M followersAndrea Denver andreadenver31.2M followersThe Current State of Influencer MarketingHow AI is Revolutionizing Influencer Marketing89How AI is Revolutionizing Influencer MarketingNumerous case studies have shown it delivers 6.5 times to as much as 1 1 times higher ROI compared to
13、 traditional digital banner ads alone.In a recent survey,67%of marketers thought influencer marketing helped them reach a more targeted audience,leading to more impactful results.As the world catches on to the significant ROI derived from influencer marketing,companies spend on influencers will cont
14、inue to increase across all platforms.It is hard to estimate the total size of the influencer marketing industry,but data does point to the fact that on Instagram alone,the spend for influencer marketing is predicted to exponentially grow from$2 billion in 2017 to a whopping$10 billion in 2020(Sourc
15、e:Adweek).Influencer marketingbrands leveraging social media influencers to achieve various marketing objectivesis one of the fastest-growing marketing methods for a reason:Growing Influencer Marketing IndustryGoogle TrendsInfluencer MarketingMay 2012May 205100May 2016May 2017OpenInfluenc
16、e2018WolrdwidePast 5 yearsAll categoriesWeb searchInfluencer Marketing Spend(Instagram)$2Billion2017$10Billion2020openinfluence Share your best smile!hangtwx fender#MusicfenderhangtwopeninfluenceHow AI is Revolutionizing Influencer Marketing10As demand for influencer marketing services increases,so
17、does the quantity of products and services offered in the market.The industry began with players offering supply-side solutions that ranged from niche talent agencies to influencer“networks.”As the market rapidly evolved,brands started to realize it was ineffective to have limited exclusive relation
18、ships with content creators;thus,demand-side solutions emerged to help companies find influencers based on their specific needs.Until now,the only large-scale(but not scalable)solutions have been those representing talent.This is changing as the industry matures,with leading demand-side players that
19、 are helping to simplify processes and find a strategic and scalable solutions for advertisers.Influencer Marketing SolutionsUnfortunately,many of these approaches still have gaps that should not be ignored.Few of these companies actually address the specific concerns of large advertisers controllin
20、g influencer marketing budgets.Are they choosing the right influencers?Can influencers deliver consistent,effective activations?Do activations meet brand requirements and guidelines?Are the pricing and services reasonable and scalable?These issues need to be resolved,so businesses and brands can enj
21、oy an effective spend of their advertising dollars and more easily institute their influencer marketing programs as mainstream budget line-items.Aligned with Advertiser InterestsTalent AgnosticFocused on Maximizing ValueDemandAligned with Talent InterestsExclusive AgreementsFocused on Maximizing Pri
22、cesSupplyHow AI is Revolutionizing Influencer Marketing1 1Issues the Influencer Marketing Industry Needs to ResolveLets take a deeper look into issues the influencer marketing industry needs to resolve today.Lack of transparency around the“influence”of influencers:Large following does not always equ
23、ate to significant influence.Influencer identification that relies solely on follower count can lead to over-estimating an influencers impact and often results in brands over-paying influencers and over-estimating results.Additionally,compensating influencers based solely on their follower counts cr
24、eates a huge incentive for influencers to amass fake followers.1Lack of alignment between talent offerings and advertisers needs:When there is a limited supply of talent being offered,brands dont always pick influencers who are truly aligned with their business goals and values.4Lack of experience r
25、unning influencer campaigns:Many say data is the new currency.Lack of experience means lack of first-party data regarding influencer campaigns,which provides valuable industry insight and therefore a clear path to better performance.The challenge with being a novice or working with only a subset of
26、potential influencers is that campaign results end up in a black-box,unpredictable state.5Limited data around the influencer ecosystem and inability to accurately parse through this data:Marketers need a comprehensive view of the ecosystem to identify which influencers are best to partner with for a
27、 given activation.Many companies in the influencer industry have challenges building a large enough network of influencers to choose from and/or cannot effectively compare and contrast influencers from one another.6Lack of context in influencer identification:Most networks have filtered influencers
28、by using a set of broad categories.This influencer identification analysis is not highly focused on how their influence is affected by contextual-related variables.2Lack of objectivity in analyzing visual content:Judging aesthetic qualities is a highly subjective task.Visual content can be perceived
29、 differently by individuals.Lack of objectivity may skew influencer identification,and as a result,campaign performance.3How AI is Revolutionizing Influencer Marketing12Working Through Influencer Marketing Challenges:The Open Influence PerspectiveHow AI is Revolutionizing Influencer Marketing13 Eric
30、 DahanCEO and CoFounder“Since starting the company,weve approached the industry with a macro-view treating the influenc-er market like a dynamic economy.As such,we are constantly adding improvements to our offering that act as forcing functions to eliminate friction,increase transparency,and drive v
31、alue for our clients.For us,AI is not a buzzword but a means to scale transpar-ency to a level thats not possible with humans alone.”Felix LaHayeCoFounder“Content is king is a phrase often heard in the digi-tal marketing world.Surprisingly,many players in the market are focusing more on other variab
32、les when they select influencers.Our mission has always been to continuously focus on developing an unparalleled ability to identify,source and manage content cre-ators who share valuable creative abilities,values,and audiences most closely aligned with our clients.After a handful of years improving
33、 the process,AI appeared as the logical next step in maximizing effi-ciencies for all campaign elements,while minimizing human workload and powering creativity.”How AI is Revolutionizing Influencer Marketing14Open Influence(OI)has emerged as a pioneer and leader in the influencer marketing space.A l
34、ook at its evolution will clarify how far the industry has progressed since the emergence of social media influencers more than a decade ago.As the co-founders recognized the potential of leveraging online influencers,they began offering solutions for brands who wanted to reach audiences in the soci
35、al media space.Since their first customers back in 2013 were all results-driven startups with limited budgets,OI adopted a diligent approach in its early days that shaped its corporate DNA.Like other influencer marketing companies,OI started by building valuable relationships with creators who could
36、 publish content on behalf of their clients.However,they realized early on that there was a problem with this approach.They were limiting their clients options to a finite set of potential influencers whose audiences or branding might not be an ideal fit for the clients needs.Looking to find greater
37、 value for their clients,OI decided to reach out to more influencers and invited them to collaborate and register on the first version of their platform.This helped OI greatly expand the network of influencers with whom they could work.And while this significantly widened OIs pool of influencer part
38、ners,that group was still limited.In order to continue to grow,the company needed methods that were increasingly scalable.Issues when working with a limited pool of influencersWhen you work with a small,“exclusive”group of influencers,transactions are based on the fact that you have a relationship w
39、ith them,not necessarily on brands needed value from influencers.Working against clients best interestsTheres significant price inflation when working with a small subset of influencers.The costs of influencer services fall into a supply-and-demand paradigm;the fewer influencers for whom you artific
40、ially generate demand,the more expensive it will be for the end customer.PriceInflationNumber ofInfluencersInfluencer price decreases assupplyincreases.Price15How AI is Revolutionizing Influencer MarketingThis helped OI greatly expand the number of influencers with whom they could work,but they were
41、 still limited to people they could reach and who actually accepted their invitation.They realized there had to be a better way also aligned with their corporate DNA of diligence working with influencers on behalf of their customers.Although some talent agencies in the industry still adhere to this
42、model,OI realized clients working with small subsets of influencers were disserviced by their agents.They decided to branch out and reach out to more influencers,inviting them to collaborate and register on their platform.Many similar networksor agencies leveraging networksare the mainstream entitie
43、s of the influencer marketing industry today.How AI is Revolutionizing Influencer Marketing16Building Influencer Marketing TechnologyAiming to find a scalable solution that created greater value for clients,OI decided to invest in technology and lead the industry with a truly innovative influencer m
44、arketing platform.Data that is publically available.Data that OI gathers from various 3rd parties to enhance its data set.This is data generated through each influencer engagement.It includes pricing data,contract terms,campaign engagement statistics,and influencer ratings.All data below gets proces
45、sed to create meaningful insights that are actionable.First-Party Data is constantly being generated as OI runs hundreds of transactions between businesses and infuencers.1st PartyData3rd PartyDataPublicDataProcessingExecutionThe OI Data Pyramid How AI is Revolutionizing Influencer Marketing17The Ch
46、allenges of General Categories BeautyTravelHome DecorLifeStyleFitness/HealthDIYParentingFoodFashionAs a starting point,OI expanded its influencer base by tying into the various APIs(Application Programming Interfaces)that each social network made available to developers and proactively onboarding ta
47、lent.They also created a first version of something other companies still promote in the influencer marketing industry today:a basic CRM tool to manage and measure their influencer marketing campaigns.However,like many other advertisers and companies,OI was labeling influencers by generic tags and c
48、ategories.As client demands became more sophisticated,more categories and tags around the influencers were added.For example,tags like“dad”,“drinker”,“smoker”,“scuba diver”were used to further enrich the data around influencers and make them more searchable.These tags were both assigned by the influ
49、encers themselves as well as by the OI talent development team.The tags quickly became imprecise due to their inherent subjectivity and the constant need to manually update each influencers profile.OI quickly realized that a more elegant solution was needed to address some of the more complex client
50、 requirements.For example,trying to find“male influencers in Japan with beards”was not easily identifiable via generic industry tags.Finding them would have required months of manually combing through the entire data set.How AI is Revolutionizing Influencer Marketing18As a result,OI focused its R&D
51、efforts on developing a platform that was objective,scalable,and precise to address the ever-increasing needs of the maturing influencer industry.OI started by looking at the captions of influencers posts,identifying keywords in the text of each post to create a taxonomy of the influencer.For exampl
52、e,making it possible to search for influencers that were male and used“#beard”in one or several posts over the past 180 days.The added benefit OI realized was that it was able to analyze the relative performance of posts that included“#beard”over that of other posts for a specific influencer.This te
53、chnology allowed OI to search from millions of objective keywords,and it was able to update its influencer tagging without any manual intervention.This approach was indeed a game changer back in 2015 and is still considered compelling functionality today.However,being the customer obsessed organizat
54、ion that OI is,it wasnt fully satisfied.OI understood that influencers do not always tag everything with keywords.In the prior example of“male influencers in Japan with beards,”there are many influencers in Japan with beards who did not use“#beard”in any of their posts.Additionally,many influencers
55、purposefully mistag their content in order to game the social platforms and make their post more discoverable.Unsatisfied with the remaining gaps,OI continued its search for an objective methodology that could further enhance its content tagging capabilities.It wasnt until improvements in artificial
56、 intelligence technology that OI recognized it as a viable solution.After evaluating a variety of image recognition platforms,OI was determined to start a partnership with Amazon Rekognition.The accuracy of Amazons label detection added real value.It drastically enriched OIs database,by adding more
57、tags around each piece of content at lightning speed.With more tagging and better data mapping came more transparency,and with that the realization that many marketers in the influencer industry were making completely blind investments with their clients budgets.How AI is Revolutionizing Influencer
58、Marketing19aveenousprettylittlefawnHow AI is Revolutionizing Influencer Marketing20AI is aNatural Match for Influencer Marketingwhitneyfransway x johnsonsbabyLong before AI became a popular buzzword,OI had already built this powerful technology into its platform.As industry leaders,they recognized e
59、arly on they could leverage the power of AI to help brands unleash potential for unparalleled ROI.What OI didnt realize immediately was how they were fundamentally changing the rules of influencer marketing for good.Influencer marketing simply couldnt exist without content created by influencers.If
60、content is the currency of influencer marketing,being able to analyze it is critical for discovering and identifying relevant influencers.It is also the starting point to being able to predict what are the drivers of their performance.Image recognition technology adds further meaning and value to co
61、ntent.As the world of social media is increasingly visual,textual analysis is inherently limited on a visual platform such as Instagram or Pinterest.Furthermore,influencers dont post consecutive streams of thought in their image descriptions,often limiting thoughts to just a couple of words or an em
62、oji.Additionally,while marketers wish otherwise,hashtags arent always used by influencers in every post.Even when they are,there is no guarantee that their meanings are aligned with that of the images.Image recognition has typically been done manually,with an account manager looking at posts and sub
63、jectively assigning categories.Different account managers undoubtedly have different understandings of what a category like fashion or fitness entails.For example,the type of fashion depicted by Forever 21 will be completely different from Chanel.How AI is Revolutionizing Influencer Marketing21 Cont
64、ent is inherently subjective and cannot be purely metrics driven in its creation.However,metrics can help identify high-performing elements in an influencers post and recommend similar influencers based on those insights.AI helps us predict the viral potential of content,similar to the“K-factor”used
65、 in epidemiology-the study of how disease spread from one person to another.Before AI,influencer content analysis was a simple exercise of placing influencers in category silos.AI offers marketers unprecedented analysis as well as value determining how content resonates with different communities.Th
66、is data is invaluable in working with influencers but also can be utilized internally by brands to better align their own organic content with consumers they wish to influence.The scalability inherent in this objective solution cannot be valued highly enough.Without AI,image tagging would be subject
67、ive,and friction involved in manually tagging would be prohibitively enormous.Look at the number of influencers,multiply that by the number of content posts to tag per influencer,and then multiply that by the number of tags per content piece.Finally,consider the frequency at which you would need to
68、dynamically update the data.This is why AI was needed.Moving from a database of 5,000 to 100,000 influencers requires a massive amount of time to properly and dynamically tag influencers and the ever-growing amount of content they publish.This was the challenge to which AI provided a compelling and
69、scalable solution.Read on to discover more details about why OI built this powerful platform,and how AI is truly changing the influencer marketing game and bringing exponentially better results for brands that tap into it.alicedetognitheofficialpandoraSearchopeninfluence Sometimes everything matches
70、.alicedetogni x theofficialpandora“Analyze,learn,predict.At its core,thats what our AI platform does at OpenInfluence.We take in vast amounts of data every day from disparate sources both automated and human driven.To be successful,we are constantly on the hunt for successful patterns in our process
71、,execution and data.With AI,were able to programmatically train against successful models,which in turn allows us to discover new,more effective models,which ultimately improves our influencer matching accuracy.And after every campaign,its getting that much more intelligent.”Micky Dionisio,CTO,OpenI
72、nfluence.How AI is Revolutionizing Influencer Marketing22Human HoursTime per period needed=PeriodTime desired to refresh dataTags(Average keyword per content)Number ofInfluencersPieces ofContentTimeManually procces content tagxxxHow Much Would it Take To Do a Search Manually?secondsper taghours a mo
73、nthof manual labor per monthAI does the work of+=How AI is Revolutionizing Influencer Marketing23In-Depth Look At How AI Revolutionizes Influencer IdentificationInstagram recently announced that it had reached 1 billion active users.60 million photos are uploaded every day on the platform.These numb
74、ers will only keep increasing,making influencer identification a huge and continual challenge for influence marketers due to the sheer number of existing social media users and growing volume of user-generated content.Lets take an in-depth look at how Artificial Intelligence is revolutionizing influ
75、encer identification,opening up countless opportunities for brands to reach a variety of engaged audiences.How AI is Revolutionizing Influencer Marketing24To identify the“correct”influencer match for a brand,influencers need to be tagged and analyzed objectively based on the elements found in their
76、content,rather than just subjective categories or based on keywords search.For instance,if an influencer was to self-categorize based on a preset list of categories,even though their“primary”type of posts were about fashion,they might also say they were into beauty,automobiles,and travel so that the
77、y would be considered for campaigns with a wider variety of companies.That same influencer might post a lot of fashion-related pictures,but those images might also be related to parenthood as they feature young children or to sports as they showcase a new tennis outfit or swimwear at the beach.Any c
78、ompany helping brands identify influencers are responsible for this due diligence in influencer-tagging categorization.To have accurate results that meet brands specific needs,we must go beyond industry-standard categorization.This can only be done with recent advancements in image-recognition techn
79、ology,with which we can select and cross-reference millions of contextual data points.InfluencerTaggingCategorizationAs humans,we are all multifaceted.Thus,categorizing influencers based solely upon industry classification standards or overemphasizing siloed categories is inherently an inadequate ap
80、proach.Influencer Tagging Categorization Using Image Recognition TechnologyBeautyFashionTravelHome DecorLifeStyleFitness/HealthDIYParentingFoodContextual Engagement(%)FitnessVs.SwimmingRunningNike3.7%Track2.3%Marathon2.5%BasketballSurfGeneral CategorySpecific Label How AI is Revolutionizing Influenc
81、er Marketing25Better Understanding Contextual EngagementTo discover and identify influencers who create relevant content,image-recognition technology is absolutely essential.But it is only the beginning.If an influencer posts an image with little text description and a generic hashtag like#tbt,witho
82、ut image recognition technology it would not only be impossible to fully identify the elements of the content,it would also be impossible to analyze the factors that drove the engagement.Images are often comprised of a collection of various objects.Consider the above image.How many elements are you
83、able to analyze?You can see the couples outfit,the scenery,the bottle,the blanket,and so on.All of these could potentially affect the performance of a post.AI helps identify how audiences react when influencers post about specific objects.Visually recognizing an image is the gateway to uncovering un
84、paralleled information from social media content.It can help marketers understand the most effective approach to engage with specific communities and audiences.The role that contextual information plays in measuring and predicting relevance can not be overstated.When you can be this specific,a world
85、 of opportunities opens up for marketers to derive exponentially greater ROI.26How AI is Revolutionizing Influencer MarketingA picture is worth a thousand words,but influencers dont always type so many-or speak the most appropriate words.If an influencer posted this just by saying“Elevate,”without b
86、eing able to visually tag what the photo is about,it would be impossible to analyze why social media users engaged with this image or what the image is about.Is it because of the keyword“Elevate”?The great looking running shoe?The fact that it is sitting on fragile cherry blossom branches?Perhaps it
87、s because the picture featured cherry blossoms?By tagging images visually we can get answers to these questions.By analyzing the different data points of an influencers content,we can better understand and predict the visual elements that most resonate with an influencers community.shesthejamElevate
88、How AI is Revolutionizing Influencer Marketing27Developing Accurate LookalikesFacebook revolutionized social advertising by introducing the concept of a“lookalike”audience in 2013.In Facebooks words,a lookalike audience is“.a way to reach new people likely to be interested in your business because t
89、hey are similar to your best existing customers.”Within the scope of influencer marketing,taking a lookalike approach helps marketers quickly and accurately discover similar influencers to those that have performed well in the past.This does not only greatly reduce the time taken during the influenc
90、er identification process,but more importantly ensures a higher degree of success.AI plays a key role by analyzing all the variables of a given influencer,isolating the most relevant ones,and identifying similar influencers based on the overall weight of those variables.Specifically,this is done by
91、looking at the topics a given influencer talks about determined via hashtags,mentions,and image recognition labels,weighing those topics based on frequency and relative engagement rates,and then finding influencers who are the most similar.OI is currently leveraging lookalike modeling to help advert
92、isers generate“smart categories.”For example,if a brand is looking to target new dads that care about fashion,it can continually and hangtw x TicTacUSAautomatically source new influencers that fit that niche by just selecting a handful of sample influencers that they feel fit the required aesthetic.
93、How AI is Revolutionizing Influencer Marketing28Preventing FraudAs the industry matured,it gradually became evident that every social media site is riddled with spam and junk accounts creating fake engagement.Ensuring your influencer marketing program does not fall victim to nefarious activities is
94、critical to its success.As more dollars are spent on influencer marketing initiatives,theres more incentive for users to try to cash in on the trend.As a result,we have witnessed how“wannabe influencers”have found ways to game the system.Bad practices range from buying fake followers,likes,and even
95、comments.Strategies of misleading engagement like the well-known“Instagram Pods”are popular in the online space.Inviting a fake profile with tens of thousands or even millions of fake followers to be part of your influencer initiatives will add nothing to your ROI.Of course,no one purposefully invit
96、es a fake influencer to a program,but how do you know how real is their“influence”?Although,Facebook limited developers access to APIs as a result of the Cambridge Analytica scandal,companies have found alternative ways to identify fraudulent activity,discovering yet another useful application of AI
97、 and machine learning.According to OI,AI and machine learning has allowed it to make valuable predictions.It gives it the ability to track data points in order to assign a strong signal for“fake engagement”or“authenticity score.”Here is an example of the variables they consider:Engagement over time
98、on various topics and image recognition labels.Follower count over time.Proprietary influencer ratings based on past campaign performance.Number of repeated sponsored posts over time(the more the better).Proprietary database of vetted influencers due to fraudulent behavior.OIs application of this te
99、chnology brings enormous benefits.It helps it make smart decisions and ensure results.As influencer marketing grows,AI is critical to ensure success for campaigns and programs.AI can help you accurately identify the“right”influencers while also uprooting potentially negative effectslike fake followe
100、rs and gamed engagementon your influencer marketing ROI.dominatingfollow0posts10followers2.705followingThis account is privateFollow this account to see their photos and videos.easyorhardNo ProfilePictureNo PostsFewFollowersFollowing ManyAccountsFake Profile ExampleHow AI is Revolutionizing Influenc
101、er Marketing29“At Amazon we build products focused on serving customer and their needs.Open Influence gained 2.6x more insight on each post,for 30%more posts using Rekognition.It was really great to see the impact Rekognition and other AWS products have had on Open Influence in their journey to beco
102、me the leading name in Influencer Marketing.”Ranju DasDirector at Amazon RekognitionHow AI is Revolutionizing Influencer Marketing30Summary:How AI Drives Greater Influencer Marketing ROI 31How AI is Revolutionizing Influencer MarketingAI raises the bar by virtually guaranteeing results for influence
103、r marketing in an unprecedented way.Its hard to imagine how brands today can invest in influencer marketing without utilizing solutions that leverage AI in some way.Proper AI truly helps solve issues affecting influencer marketing today,including:Accurately identifying influencers:Finding the right
104、influencers means there is a greater chance they will participate in your program and succeed.Vetting influencers:Being able to vet influencers for inappropriate content or fraud will mitigate the risk of working with those who might not yield influence.Predict influencers performance:Analyzing an i
105、nfluencers contextual engagement and post frequency helps predict content relevance and audience engagement.1.shaylaquinn x underarmour2.paolofaccio x spriteitalia3.collagevintage x calvinklein4.jacimariesmith x TicTacUsa1324As a full-service agency with technology at the core of its DNA and a missi
106、on to solve business issues facing the influencer marketing industry,OI gives us a lesson:brands need a data-driven approach to be successful with influencer marketing.It is evident that by continually optimizing their AI engine and technical approach to influencer marketing,OI has found game-changi
107、ng solutions that they offer their clients worldwide.I hope you are as excited as I am about the potential AI holds for marketers who tap into its power today.Without AI,your influencer marketing program bears risk and uncertainty inherent in utilizing people to complement advertising.Once you deepl
108、y understand how AI can be utilized with influencer marketing,you will never want to go back to the early days of influencer marketing when such analysis was simply not possible.Instead of blindly throwing money at social media users who might be influential,marketers can rest assured they have leve
109、raged as much data and AI as possible to ensure the highest possible ROI for their influencer marketing spend.32About UsOpen Influence is a data-driven global influencer marketing company that helps brands and advertisers engage and grow their desired audiences through social media.Open Influence is
110、 both platform and talent agnostic,and works with the entire spectrum of influencers;from social celebrities to micro-influencers.The companys proprietary platform boasts the industrys largest collection of influencer data,and leverages machine learning and image recognition to analyze more than 100
111、 million pieces of content from over 465,000+influencers and counting.Its team collaborates closely with every client to develop award-winning creative strategies,and its advanced audience analytics allow brands to target based on location,education,age,gender,consumer preferences and more.Headquart
112、ered in Los Angeles with satellite offices across the globe,Open Influence offers support in 15 languages and has managed campaigns for top brands from a variety of industries including Calvin Klein,Hyundai,Corona,AirBnB and Verizon.Neal SchafferNeal Schaffer is a leading authority on helping busine
113、sses through their digital transformation of sales and marketing through consulting,training,and helping enterprises large and small develop and execute on social media marketing strategy,influencer marketing,and social selling initiatives.President of the social media agency PDCA Social,Neal also t
114、eaches digital media to executives at Rutgers University,the Irish Management Institute(Ireland),and the University of Jyvaskyla(Finland).Fluent in Japanese and Mandarin Chinese,Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countrie
115、s.He is also the author of 3 books on social media,including Maximize Your Social(Wiley),and in 2018 will publish his 4th book,The Business of Social Influence,on educating the market on the why and how every business should leverage the potential of influencer marketing.Learn more about Neal at www.NealS.How AI is Revolutionizing Influencer Marketing33Get StartedToday!For more information on Open Influence and its services,please or contact us at .All Rights Reserved