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1、INFLUENCER MARKETING All rights reservedAutomotive Introduction Gone are the days of sifting through brochures and making multiple trips to dealerships to scope out designs car buying has gone digital.90%of shoppers depend on online research throughout their car-buying journey.In this guide,well sha
2、re why influence marketing is essential for success in the digital-first era.Well also get into some trends shaping the automotive industry thatll impact your influencer campaigns and some insider tips for successful collaborations.Lets get started!cathykelley x Faraday FutureWhy Influencer Marketin
3、g is Non-Negotiable for Success in the Digital EraForward-looking automotive brands spotted the benefits of influencer marketing early in the game,dived straight into creator collaborations,and have been making huge waves ever since.These businesses work with influencers to introduce their brand,sta
4、rt conversations with prospects and kickstart shoppers customer journeys.The great news is that theres still plenty of room for your brand to get in on the action.The influencer marketing industry is growing year on year,and customers have never been more online,with 53.6%of the world using social m
5、edia for 2 hours and 25 mins each day.Lets explore some reasons why working with a global influencer agency is no longer a nice-to-have but essential for success:Reinforce Your Brand Throughout The Customer JourneyWith competition for shoppers attention online being fiercer than ever,its vital your
6、brand has a way to stay top of mind with customers.Thats where influencer marketing comes in.It can help you share your brands mission,message,and products continually in fresh and authentic ways.In turn,youll spark interest among your target audience and push them further along your customer journe
7、y.Buyers Expect To See Auto Brands OnlineFrom picking models to putting a deposit down,buyers expect to be well informed and come card in hand.In fact,87%of buyers use online platforms for product discovery.So,they want online capabilities to aid their car shopping.This desire goes hand-in-hand with
8、 influencer marketing,as brands can work with content creators to provide online education to drive trust and conversions.Influencers Opinions Shape Consumer Buying Decisions Influencers determine trends from car styles to engine specs.So,working with content creators could make your models the next
9、 best thing.Take the effect influencers and celebrities have had on SUVs.Theyre now one of the most coveted styles on the market,thanks to influencers making them fashionable.Up Your Brands Clout And Social proof The familiarity between influencers and their fans means your brand can piggyback off a
10、n influencers stellar reputation when you work with them.You can also gain shoppers confidence and increase your brands standing in their eyes.Plus,as shoppers listen to influencers,youll be able to convert more leads and build long-lasting connections with your audience.Driverless CarsDesigned to b
11、ring ease to consumers lives,driverless cars,a.k.a,autonomous vehicles,are gaining ground.While still in the testing phase,AI-driven cars could make up 40%of car sales by 2030.Since its such a new market,there will be plenty of untapped opportunities for brands who get in early and make their mark.T
12、ech-enabled VehiclesAs consumers lives become more tech-driven,automotive brands try to keep up by helping drivers stay connected on the road.As a result,internet-enabled cars with dedicated apps and security features,and recording technology have become mainstays in cars.And,this trend is set to co
13、ntinue as consumers increase their digital use.Green CarsSustainability is making headway in many industries,and the automotive world is no different.From battery-powered to biodiesel-fuelled,brands are racing to fulfill consumer and governmental needs for alternatively fuelled vehicles.In fact,ther
14、e could be as many as 230 million electric vehicles worldwide by 2030.Automotive brands must consider eco-friendly designs when producing collections to stay relevant and in touch with consumer wants and needs.Emerging Trends to Watch in the Automotive IndustryOmnichannel BuyingWith digital transfor
15、mation taking hold in the automotive industry,shoppers have started to blend offline and online shopping.Consumers expect a seamless customer experience no matter where they go,whether they come to your brands through online marketplaces or physical showrooms.So,its crucial your brand is armed with
16、the data,solutions,and marketing to make shopping frictionless to capitalize on potential sales wherever they land.Affordable CarsIn line with the sharing economy,shoppers are also looking for more bang for their buck in their car choices.Shoppers expect more bells and whistles like accessories adde
17、d to their vehicle for free or discounted rates.More consumers are shopping around for deals before committing,which could spur more car brands to produce more affordable cars and offer competitive pricing.Shared TransportationShared transport like ride-sharing platforms and peer-to-peer car renting
18、 has gained popularity recently and could generate$1.5 trillion in additional cash by 2030.Shared transport will not only drive more efficient vehicle usage(which feeds into the sustainability movement).The shared transportation industry will also decrease shoppers costs and provide companies and pe
19、ople with alternative income sources.Top Tips for Unbeatable Automotive Influencer Marketing Campaigns Go video or Go homeCars are a significant investment for consumers.So,before shoppers sign on the dotted line,you can bet theyve done their research and some.Allowing consumers to learn about and e
20、xperience your brand through video is so powerful it can alter or solidify their impression of it.This fact is why one-third of car buyers said YouTube helped change or reinforce their perception of brands.Also,65%of shoppers cut down their car shortlist by watching a video,and four times more peopl
21、e prefer watching a video on a product than reading about it.So why not intercept buyers research stage by combining the power of video with social media influencer marketing like Facebook influencer marketing to help shoppers make an informed decision.Soon your brand can become a respected authorit
22、y,and you can capitalize on consumers trust.Share their experiences with using an electric vehicle.Talk about the pros and cons of battery-powered vehicles.Run a competition to win a car for a year(or life!).Jump on the live shopping trend.Stream a live presentation of the cars features Host a Q&A a
23、nswering viewers most pressing questions.For example,if you sell electric cars,you could run a video series featuring influencers where they:gaftonguy x Faraday FutureMap Influencer Campaigns To Your Customer JourneyTheres no need to be shy when it comes to making your brand presence known on social
24、 media.59%of buyers on Instagram say seeing vehicle adverts generated from an Instagram influencer agency is important to them.Use influencer campaigns to assist buyers car hunts,covering each touchpoint in your buyers journey from introduction to post-sale care.Why?87%of shoppers want to engage wit
25、h businesses,and 63%of car buyers have shared vehicle-related content with their network.When you consistently show up and add value to car buyers lives,your business will have a lasting impact.This approach could be the catalyst for them going from strangers to loyal customers.Decision Stage Ask in
26、fluencers to create lifestyle-type content and share personal stories about their time with your brand/vehicle to inspire your target audience.Then pair the content with a strong CTA to book a consultation or test drive.Share reviews and case studies from influencers and customers and use targeted o
27、ffers to get shoppers attention,e.g.,10%for first-time car buyers.Consideration Stage Work with influencers to highlight the great things about your automobiles.Host a series with influencers,focusing on what your vehicles are best used for and whom they would suit,e.g.,a large family,environmentall
28、y conscious person.Awareness Stage Have influencers turn their feed into a mini showroom with crisp pictures,videos,and stories on your vehicles as short introductions to your brand.Host driving experiences and allow influencers to document their thoughts.Here are some ways you could use influencer
29、campaigns at each buyers journey stagehttps:/ omnichannel influencer marketing campaignsA great way to make your brand more memorable and increase sales is to mimic consumer behavior in your influencer marketing.This means merging offline and online campaigns across channels and content types.While
30、29%of shoppers like to buy online or partially virtual,71%prefer to buy influencer social media campaigns to drive traffic to your showrooms and dealerships.A multi-faceted influencer marketing approach will help you meet prospects wherever they are in your companys ecosystem.Be sure to segment your
31、 audiences to catch prospects attention in different niches to increase your campaigns resonance and conversion.For instance,if you sell a 4x4 with rails,you could target hikers,surfers,lovers,and camping enthusiasts.Also,use social listening,feedback from customer reviews,comments,and polls to shar
32、pen your social media campaigns or ensure they always resonate with the right audience.glamabell x Faraday FutureTop-Knotch Influencer Campaigns to Inspire Your OwnNissanThrough#PartnersOfProgress,Nissan partnered with diverse LGBTQ+influencers throughout the year to create content that told authent
33、ic stories of how tech helped propel them forward to educate and advocate.Starring Billy Porter as the North Star Anchor influencer,five additional evergreen LGBTQ+influencers,including Natalie Mercedes Negrotti,Jess Guilbeaux,Jaimie Wilson,Johnny Sibilly,and Tommy Lei,signed on for our#PartnersofPr
34、ogress campaign.https:/ TalonInfluencers test drove the Honda Talon and captured content to share their ex-perience driving the Talon with their au-dience across YouTube and Instagram.The content encouraged followers to get out side-by-side with friends and family to have real-life experiences,primarily to ride the Honda Talon.https:/youtu.be/Yd7CwfmT2FMMotoClubActivated automobile enthusiasts and fintech influencers on TikTok and Instagram to create exciting content that drove them to Motoclubs 3 NFT drops.https:/ to Scale Your Influencer Marketing Programs?maddchadd x Faraday Futurehttps:/