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1、1The Best at What We Do.O U R E X P E R T SAdam HoltToby CrispJason CloughS r.V i c e P r e s i d e n tE M E AV i c e P r e s i d e n tI n s i g h t sS r.D i r e c t o rP a r t n e r s h i p s3U N L O C K T H E P O W E R O F L I M I T L E S S D A T ADIGITAL 243M+Mobile Phones/Tablets 192M+Desktops 1
2、38M+CTV DevicesTV 68M+TVs 33%Households Measured 210 Local MarketsMOVIES 130K+Movie Screens Measured 25K+Movie Theaters Measured 74 CountriesS O C I A L 25M+Brands,Publishers&Influencers 70+Countries Covered Facebook,Twitter,Instagram,YouTube,Twitch&TikTokAll-In-One Solution Focused On YouO U R M I
3、S S I O ND I S C O V E R:Critical insights that make you moneyUnlock&define audiences,plan campaigns across platforms,conduct competitive intelligence,and identify media reach the audiences you care aboutA C T I V A T E:Audiences to maximize ROIEnsure privacy compliance&brand safety with industry le
4、ading contextual technology,intelligent content categorization&robust programmatic options that connects the data to the key consumers of your business/advertisersV A L I D A T E:The value of your audienceMaximize media and content investment with an unmatched authority in cross-platform media and b
5、ox office measurement.Identify valuable audiences and brand impact through brand survey liftsE N R I C H:Your Strategies For Always On LearningsUnearth the motivations behind consumers social engagement,&benchmark against competitors.Align the brands tone around the sentiment to max.engagement4Sourc
6、e:Comscore TV,Video Metrix,Box Office Essentials,Media Metrix,All time periods Jan-Dec 22.ONLINEVIDEOLINEAR TVMOVIESSOCIALGAMINGSITES/APPS210BHours Year-to-Date1.6BHours in Movie Theaters Year-to-Date233BHours Live+Year-to-Date45BHours Year-To-Date62BHours Year-to-DateH O U R S S P E N T J A N-D E C
7、5Source:Comscore Media Metrix Multi-Platform,Dec 2019-Dec 2022,U.S.*Comscore CTVi,Dec 2019 Dec 2022U N I Q U E V I S I T O R S A C R O S S S O C I A L M E D I A A N D T O TA L I N T E R N E TTOTALINTERNET263MUVsD E C E M B E R 2 0 1 9D E C E M B E R 2 0 2 2SOCIALMEDIA230MUVsGAMINGSITES/APPS214MUVsCT
8、V62MHHTOTALINTERNET275MUVsSOCIALMEDIA256MUVsGAMINGSITES/APPS229MUVsCTV 89MHH*MORE CONTENT IS CREATED AND CONSUMED THAN EVER BEFORE,TO LARGER AUDIENCES+12M+26M+15M+27MMeasure,Maximize&Monetize your social audience with powerful insights Brought to you bythe pioneer in social media measurement.Measure
9、 your true cross platform social audience size including evolving platforms such as TikTok.Maximize&benchmark your social performance against the competition&go deeper than fans/followers to the active audience to show true scalability against competitors.Unlock motivations behind a consumers social
10、 engagement with Cross-Platform Affinity;De-Risk potential partnerships.Showcase the power of your brand engaging a target consumer;Identify white space audience opportunities with Personas.Crack the code on organizing&interpreting data for RFPs with precision targeting to help your brands fans beco
11、me their fans too.Prove the value of your sponsors ad buys&earn incremental revenue through insights generated from cross-platform campaign measurement.C O N N E C T W I T H T O B Y T O L E A R N M O R ET C R I S P C O M S C O R E.C O M7Comscore MMX|United Kingdom|December 2022THE SCALE93%79%52%47%3
12、8%YouTubeFacebookInstagramTwitterTikTok5 3.5 M4 5.1 M2 9.6 M2 6.6 M2 1.6 MT O T A L U V ST O T A L U V ST O T A L U V ST O T A L U V ST O T A L U V SReaches 99%of U.K Digital Consumers;Fewer than 10%on all platformsS O C I A L A L E A D I N D I C AT O R O F O F F L I N E B E H A V I O U RIn addition
13、 to the overall reach,people are spending more time on social with the average person topping more than 12.5 hours a month on YouTube;10.5 hours on Facebook and more than 8 hours on TikTok.This requires brands,publishers to have an always on strategy 8Relevance of the Scale 29.5M29.6M41.1M45.1M53.5M
14、The SunInstagramAmazonFacebookYouTubeReach of leading online brandsUnique Visitors(millions)Comscore MMX MP|United Kingdom|December 2022YouTube reaches 12m more users on a monthlybasis than AmazonThe Sun tops the rankings as the newspaper withthe largest reach,but it is not keeping pace withYouTube
15、and Facebook9SOCIAL GROWTH57%4%21%4%14%2022:6 Billion Fans&Followers54%14%18%2%12%2021:5.5 Billion Fans&Followers9%GrowthI N S T A G R A MF A C E B O O KT W I T T E R Y O U T U B ET I K T O KShareablee Syndicated Platform|2022 vs 2021UK*AllUK Social Sees 6 Billion Fans/Followers In 2022N U M B E R O
16、 F U K S O C I A L N E T W O R K U S E R SThe introduction of TikTok and the growing popularity of video as a format of choice help show that social continues to see growth year over year.While the combined social platforms approach market saturation,a nimble strategy that is focused on the shifts w
17、ill be key as each platform competes for the consumers time on their apps.10To Meet Your Consumers A LWAY S O NIts not just volume of fans,or even volume of engagements,but frequency of interaction too0%20%40%60%80%100%TwitterYouTubeSnapchatInstagramFacebookAmong the users of each social media site,
18、the%who use that site with the following frequencies Every day/Almost every dayMost daysOtherOnce a weekOnce a monthComscore Custom Analysis|United Kingdom|Q4 202211To Meet Your Consumers A LWAY S O NOver the past 4 years TikTok has gone fromreaching 15%of 1824-year olds to reachingalmost 75%Youve g
19、ot to reach your consumers where theyare comfortableDec-2018Feb-2019Apr-2019Jun-2019Aug-2019Oct-2019Dec-2019Feb-2020Apr-2020Jun-2020Aug-2020Oct-2020Dec-2020Feb-2021Apr-2021Jun-2021Aug-2021Oct-2021Dec-2021Feb-2022Apr-2022Jun-2022Aug-2022Oct-2022Dec-2022Reach of 18-24 year olds on mobile devicesTwitte
20、rYouTubeSnapchatInstagramFacebookTikTokComscore MMX MP|United Kingdom|December To Meet Your Consumers A LWAY S O N25%23%20%21%23%25%27%23%15%13%15%17%6%6%6%7%6%6%6%5%25%26%26%27%0%20%40%60%80%100%December 2019December 2020December 2021December 2022Time spent online per person per day by c
21、ontent categorySocial MediaEntertainmentServicesRetailNews/InformationAll otherComscore MMX MP|United Kingdom|December 2019-2022Short form snackable content is how consumers want to engageSocial Media and Entertainment continue to dominate time spent online over 40%of daily time spent is across thos
22、e two categories13CONTENT QUALITY:Am I creating powerful,meaningful content that adds value?More content is being posted than ever before.Will mine break through the noise?ENGAGEMENT:Is my content stopping the social scroll and converting them by getting them to amplify or comment on my content?INFL
23、UENCE:Does my content influence my engagers by driving their behaviors?Does it connect with them in a way that is meaningful and relevant?CONSIDERATION:In doing so,does my contents influence in the market change the engagers consideration towards a brand,publisher,influencer etc?The Customers Journe
24、y Through SocialM E A S U R I N G W H AT M AT T E R SConnecting social content with customers and how these efforts can drive lower funnel efforts for publishers and sponsors alike.OUR JOURNEY1436%Publishing20%Media&Entertainment40%Sports&Recreation2%Retail 1%Government 1%Automotive 1%Consumer Goods
25、1%TravelShareablee Syndicated Platform|UK*All|2022|Total ActionsFacebook,Twitter,Instagram,TikTokLeaving every other vertical a combined 4%of engagement across social96%OF ACTIONS IN UK LAST YEAR DRIVEN BY SPORTS,PUBLISHING&MEDIA/ENTERTIANMENT15Show Your Brand Dominating The LandscapeP I C K T H E P
26、 E R F E C T PA R T N E RShareablee|Unique Engaged Audience|December 20221,466,483 560,165 332,020 272,934 The EconomistBritish GQDeezeenWIREDYou could look at fans/followers,but oftentimes that contains dormant individuals.Instead,unlock a deeper level the active audience to show true scalability b
27、y each social platform.Publishers:Prove youre the best fitAdvertisers:Pick the publisher that can drive not only the message,but the scale of active consumersThe Economist sees 5.4x more unique engagers than Wired in December 2022M E T R I C D E F I N I T I O NThis powerful metric calculates the num
28、ber of unique that engaged with that propertys social content.16TIKTOK GROWTHShareablee Syndicated Platform|2022UK*All PostsActionsVideo Views41.1k2.0b20.7bTikTok Video Views Climb 245%over 2021 levels in the U.K.T R E N D S W E S E EOn a mere 41k videos posted in the last year,Video Views top 20.7b
29、 in 2022 as Actions on this short form video climbs 275%YoY to 2-billion combined likes,comments&shares on the popular app17TIKTOK GROWTHShareablee Syndicated Platform|2022UK*Media&Entertainment|Top 5k TikTok PostsDynamic Duo Podcasters Drive 266%Growth In TikTok Actions With Video-First StrategyT R
30、 E N D S W E S E EThe best friends turned podcasters top the UK Media&Entertainment brands on the short form video platform.Across the top 5k videos of 2022,they are driving 25x more engagement than ITV News,3.6x more than BBC and 3.1x more engagement than Sky News.Its a key learning for what presen
31、tation styles resonate for news&entertainment.713,97711,023,45224,656,01816,973,913Actions(TikTok)18YouTube#Shorts Capture 3.2B Video Views in 2022W H AT A R E Y O U T U B E S H O R T S?Vertical,short/snackable videos that are 60 seconds or less in length.This can be continuous or multiple short vid
32、eos stitched togetherViews on these videos are up 341%over the previous yearIn 2022,Shorts drove more than 116M Likes on these snackable videosLikes on Shorts skyrocketed 632%over 2021 levelsTop publishers include Premiere League,Netflix UK,Bleacher Report Football UK along with Tennis TV,Sky News,O
33、DN,Daily Mail,NME Magazine,PrettyLittleThing&British GQSource:Comscore Core|Content Pulse UK*All|YouTubeTop 5k Videos|#Shorts|CY 2021 vs.CY 2022T R E N D S W E S E EU.K.Short Form Video Engagement Up 188%A lot can change in a year.In 2022 we saw a shift in engagement from Carousel to a Reels content
34、-as both formats drive 3.7b Actions each,respectively.T R E N D S W E S E EFORMAT MATTERS202020212022Carousel ActionsReels Actions19D I D Y O UK N O W?Originally debuted in 2019,Reels began as videos that could only be 15 seconds long.In 2022,users can now go up to 90 seconds each.2.8 b5.8 b7.4 bSou
35、rce:Shareablee Syndicated Platform|UK*All|20222020Source:Shareablee|Partnership Explorer|UK*AllJanuary 2022 December 2022Overall,Instagram branded campaigns drive 27.3k Actions per Post while Facebook campaigns average 2.6k Actions on a per post basis.From a video perspective,Instagram currently dri
36、ves 3.5x the level of actions.THE INTERSECTION OF CONTENT&CONSUMERS22.6K58.4M2.6K18.2M6.4K174.7M27.3K64.6MPostsActionsActions Per PostVideo ActionsFacebookInstagramInstagram Video 37%of Branded Engagement in U.K.Last YearT H E FA C E O F B R A N D E D C O N T E N TAt a time where the organic data sh
37、ows the prevalence of video consumption as well as in short form content,this finding from the branded space provides a tremendous opportunity for publishers and advertisers as they work towards activating audiences&cutting through the noise in 2023.21WHAT DO YOU SEE?22CAN YOU GUESS?WHICH ONE OF THE
38、SE WAS THE MOST ENGAGED SOCIAL POST OF 2022 IN THE UK?23CAN YOU GUESS?Tokyo Dancer/Influencer LilShowww is captured on cell phone video with a street performing statue mime who seamlessly gets him into body poppingThe short vertical video drove:10m ActionsWHICH ONE OF THESE WAS THE MOST ENGAGED SOCIAL POST OF 2022 IN THE UK?Source:Shareablee|Content Pulse|2022|UK*All Facebook,Twitter,Instagram,YouTube,TikTok|Actions Total24Thank You!PLEASE REACH OUT WITH ANY QUESTIONSWERE HERE TO HELP.