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1、122 0 2 2T O D A Y S L I N E U PDananRenVICE PRESIDENT,CLIENT INSIGHTSJamesMuldrowVICE PRESIDENT,PRODUCT MANAGEMENTPaulDergarabedianSENIOR MEDIA ANALYST Ian EsslingSENIOR DIRECTOR,SURVEY INSIGHTSRenee NelsonSENIOR VICE PRESIDENT,GENERAL MANAGER,TELEVISION AND CROSS PLATFORM PRODUCTSJason CloughSENIO
2、R DIRECTOR,PARTNER INSIGHTSRachelGantzMANAGING DIRECTOR,PROXIMICYOUR HOST3AGENDA123456A Complete View of the ConsumerThe Golden Age of ContentExpanding How We SpendAcross Digital Platforms And ScreensConsumer Expectations Around PrivacyOur Box Office Comeback4A Complete View of the Consumer45Source:
3、Comscore TV,Video Metrix,Box Office Essentials,Media Metrix,All time periods Jan-Dec 22.ONLINEVIDEOLINEAR TVMOVIESSOCIALGAMINGSITES/APPS210BHours Year-to-Date1.6BHours in Movie Theaters Year-to-Date233BHours Live+Year-to-Date45BHours Year-To-Date62BHours Year-to-DateH O U R S S P E N T J A N-D E C6S
4、ource:Comscore Media Metrix Multi-Platform,Dec 2019-Dec 2022,U.S.*Comscore CTVi,Dec 2019 Dec 2022U N I Q U E V I S I T O R S A C R O S S S O C I A L M E D I A A N D T O TA L I N T E R N E TTOTALINTERNET263MUVsD E C E M B E R 2 0 1 9D E C E M B E R 2 0 2 2SOCIALMEDIA230MUVsGAMINGSITES/APPS214MUVsCTV6
5、2MHHTOTALINTERNET275MUVsSOCIALMEDIA256MUVsGAMINGSITES/APPS229MUVsCTV 89MHH*MORE CONTENT IS CREATED AND CONSUMED THAN EVER BEFORE,TO LARGER AUDIENCES+12M+26M+15M+27M7The Golden Age of Content78OF VIEWING HAPPENS LIVE OR SAME DAYTelecast Data:Comscore TV,Jan.1 Dec.31,All Networks,Live+Same Day,2022,U.
6、S.9A YEAR OF NATIONAL TV:WHEN WE WATCHEDTelecast Data:Comscore TV,Jan 1 Dec.31,All Networks,2022,U.S.C A B L E V S B R O A D C A S T T O TA L AV E R A G E A U D I E N C E B Y D AY PA R T 0.05.010.015.020.025.030.0Early MorningDaytimeEarly FringePrime AccessPrimeLate FringeOvernight10WE TUNED IN TO W
7、ATCH OUR LOCAL TEAMS SHINE15.3%17.4%18.7%18.8%19.1%19.8%20.0%22.7%46.5%47.1%BostonWashington,DCLos AngelesNew YorkChicagoAtlantaSan Francisco-San JoseDallas-Ft.WorthHoustonPhiladelphiaSource:Comscore TV.Local TV All Broadcast Networks,Custom-Defined Market List,Oct.28 Nov.5,2022,U.S.A V E R A G E R
8、E A C H P E R G A M EO F T H E 2 0 2 2 W O R L D S E R I E S,B Y M A R K E TAV E R A G E R AT I N G A C R O S S A L L S I X W O R L D S E R I E S G A M E SHouston,TXPhiladelphia,PA11LIVE STREAMING LIVES ONSource:Comscore MobiLens Plus,March 2022 December 2022,U.SN 3,300 per month.Streamers indicate
9、increasing usage of MVPD/vMVPD or FAST channel services%O F D I G I TA L S T R E A M E R S W H O W AT C H E D PA I D O R F R E E S T R E A M I N G C O N T E N T A N D U S E D T H E S E R V I C E T Y P E45%30%23%51%36%25%Any FAST/MVPD/vMPVD StreamingAny FAST Channel StreamingAny MVPD/vMVPD Streaming1
10、2FAST CHANNEL USAGE IS INCREASING14%19%16%12%15%10%12%2%2%0%2%4%6%8%10%12%14%16%18%20%Mar-22Apr-22May-22Jun-22Jul-22Aug-22Sep-22Oct-22Nov-22Dec-22The Roku ChannelPluto TVTubiFreevee from AmazonXumoSource:Comscore MobiLens Plus,March 2022 December 2022,U.S.As a percentage of who watched a premium or
11、free video service over the prior 3 months Service%growth last 9 monthsThe Roku Channel 36%Pluto TV10%Tubi21%Freevee from Amazon 21%Xumo1%O F S U R V E Y R E S P O N D E N T S W H O G E N E R A L LY W AT C H E D V O D C O N T E N T A N D U S E D T H E S E R V I C E1366%19%15%59%22%18%53%26%20%47%38%
12、14%43%43%13%SubscriberCord-CutterCord-NeverNEVER SAY NEVER WITH CORDS*In December of each yearSource:Comscore CTV Intelligence,December 2018 December 2022,U.S.About 1%or less of CTV households are“cordless unknown.Cord-Nevers have returned to being Subscribers as Subscribers become Cord-Cutters%C T
13、V H O U S E H O L D S*2 0 1 82 0 1 92 0 2 02 0 2 12 0 2 214WATCHING SOCIAL VIDEO DOESNT MEAN IGNORING STREAMINGShareablee Social Dynamics,Q3 2022Q:“Do you or anybody in your household pay for any of the following streaming services?“68%49%45%32%24%23%22%19%17%13%11%10%9%67%49%41%27%21%23%18%21%16%11
14、%11%8%11%O F P E O P L E W H O S U B S C R I B E T O E A C H S T R E A M I N G S E R V I C E 15SPORTS GRABBED OUR ATTENTIONESPECIALLY THE SUPER BOWLComscore TV,Feb.13,2022,Live,U.S.4 out of every 5households watched Super Bowl 2022Total hours of the Super BowlAV E R A G E A U D I E N C EW E W AT C H
15、 E D Households16THE BIG GAME 2022:TV VIEWER PERSONASource:Comscore TV,US,Feb.2022Age:18-54Household:Children PresentHH Earnings:$125k+House Type:Single FamilyPhone Carrier:Plans to switch within 6 MonthsGaming Console:Xbox or PlayStationSports Betting:1-2 Times in last 6 MonthsM A K E (B Y L I V E
16、I N D E X)Q U A N T I T Y (B Y L I V E I N D E X)6118AcuraLandRoverGMCCadillacInfiniti99100103Owns 1-2Owns 3-4Owns 5+17TOP SUPER BOWL ADS ON SOCIAL-2023Comscore Social Powered by Shareablee Content Pulse,Custom Category including Super Bowl sponsors,Jan 1 Feb 13,2023Numbers are reflective
17、 of in-platform numbers as of February 14th,2023T-Mobile26.9m viewsParamount+11.4m viewsJeep1.9m viewsAvocados from Mexico1.3m viewsPepsi6.4m viewsPepsi5.9m viewsPepsi1.3m viewsPepsi1.3m viewsThe Farmers Dog29.8k actionsSkechers25.9k actions18Expanding how we spend1819ONLINE NON-TRAVEL RETAIL EXCEED
18、ED ONE TRILLION DOLLARS SPENT FOR THE FIRST TIME IN HISTORYSource:Comscore Digital Commerce Measurement,U.S.,2019-2022Dollars spent are not adjusted for inflation.Retail spending does not include Travel15%15%18%17%17%8%18%16%22%34%25%31%22%23%21%18%$99.0$103.3$100.7$126.7$109.4$108.2$115.9$144.6$133
19、.2$142.3$141.9$180.3$158.2$169.8$170.5$204.7$38.9$41.2$46.4$58.8$52.1$47.8$57.3$70.1$64.3$67.4$73.9$101.0$81.8$87.5$90.5$127.5$137.9$144.5$147.1$185.5$161.5$156.0$173.2$214.7$197.5$209.8$215.8$281.3$240.0$257.2$260.9$332.2 Q12019Q22019Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q22021Q32021Q42021Q1202
20、2Q22022Q32022Q42022Y O Y%C H A N G E I N T O T A L D I G I T A L C O M M E R C E$Total Digital Commerce MobileDesktop20ONLINE GROCERY AND APPAREL ARE BY FAR THE TOP SPENDING CATEGORIESSource:Comscore Digital Commerce Measurement,U.S.,2021-2022Dollars spent are not adjusted for inflation.Retail spend
21、ing does not include TravelEvent tickets has shown exceptional growth in post-pandemic recoveryT O P G R O S S I N G D I G I T A L C O M M E R C E C A T E G O R I E ST O T A L 2 0 2 2T O P G R O W I N G D I G I T A L C O M M E R C E C A T E G O R I E SY O YGrocery/Baby/PetApparel&AccessoriesComputer
22、s&PeripheralsConsumer ElectronicsFurniture&AppliancesEvent TicketsDigital ContentApparel&AccessoriesVideo Games&AccessoriesHome and GardenTOTAL DIGITAL COMMERCE 2022$1.09T+21%21Across digitalplatforms and screens2122DIGITAL LANDSCAPE(PLATFORM USAGE)Source:Comscore Media Metrix Multi-Platform United
23、States 18+Total Digital PopulationDigital population grew relatively 2x more than total population in the last 3 years with increasing emphasis on mobile usageD E C E M B E R 2 0 1 9D E C E M B E R 2 0 2 24%18%78%239M18+Digital Users5%16%79%227M18+Digital UsersDESKTOP ONLY MOBILE ONLYDESKTOP ONLY MO
24、BILE ONLY88%of Total Population91%of Total Population2320 Trillion Online MinutesDIGITAL LANDSCAPE(TIME SPENT)Source:Comscore Media Metrix Multi-Platform United States 18+Total Digital PopulationOverall time spent online has grown 12%in the last 3 years anchored by a 16%engagement growth using mobil
25、e devicesAn average adult internet user will spend almost 4.5 hours a day accessing the internet via desktop or mobile2 0 1 92 0 2 2MOBILE ONLY DESKTOP ONLYMOBILE ONLY DESKTOP ONLY23 Trillion Online Minutes19%81%22%78%24WHERE ARE PEOPLE SPENDING THEIR TIME ONLINESource:Comscore Media Metrix Multi-Pl
26、atform United States 18+Total Digital Population22%20%17%15%21%29%29%28%20%17%18%21%5%6%5%6%4%5%5%4%27%24%27%26%0%10%20%30%40%50%60%70%80%90%100%December 2019December 2020December 2021December 2022T I M E S P E N T O N L I N E P E R P E R S O N D AY B Y C O N T E N T C AT E G O R YSOCIAL MEDIAENTERT
27、AINMENTSERVICESRETAILNEWS/INFORMATIONALL OTHER25GROWING DIGITAL AUDIO ENTERTAINMENT*Source:Comscore Media Metrix Multi-Platform United States 18+Total Digital Population December 2022*Source:Comscore Plan Metrix Multi-Platform United States 18+Total Digital Population December 2022*Top 10 based on C
28、omscore Mobile Metrix United States 18+December 2022 Unique Visitors for mobile apps with a streaming audio playback serviceHalf of the time spent per day per user for Entertainment is for streaming audio sites/apps*37MIN PER DAY26%1 in 4 mobile smartphone users listen to a podcast in a typical week
29、*+61%VS DEC 2019The top 10 streaming audio mobile apps*significantly expanded engagement 26PODCAST INTEREST SPANS MANY CATEGORIES*Source:Comscore Plan Metrix Multi-Platform United States 18+Total Digital Population December 20220%5%10%15%20%25%Advice and self-helpComedyMusicEducationalCrimeSportsNew
30、s and politicsInterviewsReligion and spiritualityArts,design,fashion,foodHealth and fitnessAudio dramas or fictional storytellingHistoryBusiness and economicsTechnologyHobbies or craftsScienceTV and filmRelationshipsPlaces and travelVideo gamesKids and familyOther%R E A C H O F P O D C A S T L I S T
31、 E N E R S27GAMERS SPENT BILLIONS OF HOURS PLAYING PC GAMES THIS YEARSource:Comscore Custom Survey,“State of Gaming,”Age 18-65,November 2022,U.S.Across top PC gamesThree Most Played Genres of PC Games in 2022:Action/AdventureRPGFirst-Person Shooter28GAMES PRESENT MULTIPLE FORMATS FOR ADVERTISING,INC
32、LUDING SPONSORSHIPS,IN-GAME,AND REWARDEDSource:Comscore Custom Survey,“State of Gaming,”Age 18-65,November 2022,U.S.“Agree”is defined as Top-3 Box on a 7-pt scale%O F G A M E R S W H O A G R E E D“Product placement in games makes the experience more real.”“If I get rewarded to watch ads,I dont mind
33、them.”29TRENDS WE SEE:U.S.SHORT FORM VIDEO ENGAGEMENT UP 92%OVER 2021Source:Shareablee Syndicated Platform|US*All|202220202021202217.7B33.2B36.1BC A R O U S E L A C T I O N S R E E L S A C T I O N S3012.3B23.6BTHE RISE OF SHORT FORM VIDEO Source:Shareablee Metrics&Trends,US*All,Instagram and TikTok
34、January 1 December 31,2021 and 2022Shareablee Content Pulse,US*All,YouTube,Content mentioning“#shorts”,January 1 December 31,2021 and 2022 Engagement on Reels,TikToks,and Shorts are all growing for US Brands&PublishersA C T I O N S/L I K E SInstagram ReelsTikTokYouTube Shorts2022220212022
35、7.0B13.7B239M406M31CREATORS DROVE HUGE ENGAGEMENT LEVELS IN 2022Shareablee Metrics&Trends,US*All,Influencers All,Facebook,Twitter,Instagram,Jan 1,2022-Dec 31,2022S H A R E O F E N G A G E M E N T B Y C AT E G O R YU S B R A N D E N G A G E M E N T A C R O S S S O C I A L M E D I AC R E AT O R-D R I
36、V E N C O N T E N T O N S O C I A L41%PUBLISHING26%MEDIA&ENTERTAINMENT15%SPORTS&RECREATION5%RETAIL&CPG3.2BOTHER68%CREATORS13%P U B L IS H IN G8%MEDIA&ENTERTAINMENT5%S P O R T S&R E C R E A T IO N1%R E T A IL&C P G4%ALL O T H E R85.9BTOTAL ACTIONS271BTOTAL ACTIONS14%ALL OTHER32THE BIG PICTURE:BRANDED
37、 CONTENT Source:Partnership Explorer|January 1,2018 December 31,2022US*RetailIn 2022,there was a 203%increase from 2020 of engagement with branded content from US Retail.Correspondingly,we see since 2018 there a lower numbers of posts but a high engagement rate of branded posts over the last two yea
38、rs.50,13847,76046,50847,09746,36920021202216,171,35518,908,23917,852,62250,760,37654,136,670200212022B R A N D E D P O S T SB R A N D E D A C T I O N S33Consumer expectations around privacy3334THE PRIVACY FORWARD CONVERSATIONComscore Total Digital,Facebook,Twitter,Instagram,Tik
39、Tok,Posts mentioning“cookieless”or“privacy forward”or“cookies deprecation”or“consumer privacy”2 0 1 92 0 2 2CALIFORNIADATA35THE PRIVACY TREND:CONSUMER PRESSURE IS WORKING37xS P E N D O N P R I VA C Y-C E N T R I C TA R G E T I N G S O L U T I O N S I N V E S T M E N T I N P R I VA C Y-F R I E N D LY
40、 D E M O G R A P H I C TA R G E T I N G I N C R E A S E D202120222.5xVS 2021Source:Comscore Activation Data|January 1,2021 December 31,202236ONE TO WATCH IN 2023Source:Comscore Activation Data|January 1,2021 December 31,202251%49%AD IMPRESSIONS DELIVERED WITH IDSAD IMPRESSIONS FROMPRIVACY-FORWARD ST
41、RATEGIES(WITHOUT IDS)37Our Box Officecomeback3738COMSCORE MOVIES STATS200212022DOMESTIC BOX OFFICE GROSS:387680Number of Wide Releases*Source:Comscore Movies*Opening in over 1,800 Locations39HISTORICAL DOMESTIC BOX OFFICEFull Year Box Office Gross%Change vs.2019%Change Prev
42、 YearWide Releases(2000+Locs at Opening)%Change Prev YearTop Movie&Calendar Year Gross2022$7,538,475,362-33.9%64.5%716.0%Top Gun:Maverick$718.7M2021$4,583,519,184-61.5%101.2%67109.4%Spider-Man:No Way Home$573.0M2020$2,278,551,053-79.6%-80.0%32-71.4%Bad Boys For Life$206.3M2019$11,399,597,668-4.4%112
43、0.0%Avengers:Endgame$858.4M2018$11,919,159,4186.8%1124.7%Black Panther$700.1M2017$11,156,908,914-2.2%107-10.8%Star Wars:The Last Jedi$517.2M2016$11,406,622,6542.3%12011.1%Finding Dory$486.32015$11,155,534,1197.6%1080.9%Jurassic World$652.3M2014$10,369,153,382-5.1%107-3.6%Guardians Of The Galaxy$332.
44、9M2013$10,924,700,7471.0%111-5.9%Iron Man 3$409.0M2012$10,811,538,887-118-Marvels The Avengers$623.3M40HISTORICAL GLOBAL BOX OFFICEYearDomestic(U.S.&Canada)%Of GlobalInternationalChinaChina%Of InternationalChina%Of GlobalGlobal2022$7,538,475,36229.0%$18,462,000,000$4,400,000,00023.8%16.9%$26,000,475
45、,3622021$4,583,519,18421.3%$16,900,000,000$7,400,000,00043.8%34.4%$21,483,519,1842020$2,278,551,05318.6%$9,950,000,000$3,100,000,00031.2%25.4%$12,228,551,0532019$11,399,597,66826.8%$31,100,000,000$9,200,000,00029.6%21.6%$42,499,597,6682018$11,919,159,41828.5%$29,900,000,000$8,790,000,00029.4%21.0%$4
46、1,819,159,4182017$11,156,908,914 27.2%$29,800,000,000$8,330,000,000 28.0%20.3%$40,956,908,9142016$11,406,622,654 29.0%$27,900,000,000$6,870,000,000 24.6%17.5%$39,306,622,6542015$11,155,534,119 28.5%$28,000,000,000$7,070,000,000 25.3%18.1%$39,155,534,1192014$10,369,153,382 28.5%$26,000,000,000$4,820,
47、000,000 18.5%13.3%$36,369,153,3822013$10,924,700,747 30.4%$25,000,000,000$3,640,000,000 14.6%10.1%$35,924,700,7472012$10,811,538,887 31.1%$23,900,000,000$2,740,000,000 11.5%7.9%$34,711,538,88741WIDE RELEASES(FILMS OPENING IN OVER 2K THEATERS)2 0 2 3 E S T I M AT E D712 0 2 2RELEASES100RELEASES42Sour
48、ce:Comscore Box Office Essentials*Grosses earned within 2022 only2022 IN REVIEW:TOP 10 GROSSING FILMS THAT OPENED IN 202243F E BM A RA P RM AYJ U NA LOOK AHEAD TO 2023:NOTABLE FILMS SET FOR RELEASEF E B 1 7M A R 3M A R 1 7M A R 2 4M A R 3 1A P R 7A P R 7M AY 1 9M AY 2 6J U N 2J U N 9J U N 9Ant-Man a
49、nd The Wasp:QuantumaniaCreed IIIShazam!Fury Of The GodsJohn Wick 4 Dungeons&Dragons:Honor Among ThievesSuper Mario Bros.The Popes ExorcistFast XThe Little MermaidSpider-Man:Across the Spider-VerseTransformers:Rise of the BeastsStraysJ U N 1 6The FlashJ U N 1 6ElementalJ U N 2 3No Hard Feelings44J U
50、LA U GJ U NCONTJ U N 2 3J U N 3 0J U N 3 0J U L 7J U L 1 4J U L 2 1J U L 2 1J U L 2 8A U G 4A U G 4A U G 11A U G 11Asteroid CityIndiana Jones and the Dial of DestinyHarold and the Purple CrayonInsidious 5Mission:Impossible Dead Reckoning Part OneOppenheimerBarbieThe MarvelsTeenage Mutant Ninja Turtl
51、es:Mutant MayhemThe Meg 2Gran TurismoHaunted MansionA U G 2 5They ListenA LOOK AHEAD TO 2023:NOTABLE FILMS SET FOR RELEASE45S E PO C TN O VD E CA LOOK AHEAD TO 2023:NOTABLE FILMS SET FOR RELEASES E P 1S E P 8S E P 2 2O C T 6O C T 6O C T 1 3O C T 2 0N O V 3N O V 1 7N O V 1 7N O V 2 2D E C 1 5The Equa
52、lizer 3The Nun 2The Expendables 4Kraven the HunterTrue Love Paw Patrol:The Mighty MovieUnderdoggsDune:Part TwoTrolls 3The Hunger Games:The Ballad of Songbirds and SnakesWishWonkaD E C 2 0The Color PurpleD E C 2 0Ghostbusters SequelD E C 2 5Aquaman and the Lost Kingdom46Key takeaways4647Linear TV rem
53、ains the best platform for reach with of viewing live and same day.4748CTV streaming growth was year on year and is on a trajectory for double digit growth in 2023.4849Short form video will continue to gain traction at a strong almost,now with a new player in the mix:YouTube Shorts.4950Gamers spent
54、of hours playing games creating plenty of opportunities for advertisers in this unique market.5051More films in theaters will drive abox office in 2023.5152To meet consumer expectations,cookieless targeting will pick up pace with more than of segments delivered without user IDs5253Theof audiences is where the wins will be found in measurement5354To explore more insights from Comscore visit 5455The annual snapshot of the ever-evolving world of gaming from 2022,going into 2023.56