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1、2023 Summer Travel OutlookPreferences,Expectations,and Concerns for Leisure and Business TravelersMay 2023HOTEL BOOKING INDEXUPCOMING TRAVELBUSINESS TRAVELLODGING&TRANSPORTATIONFINANCES&OTHER CONSIDERATIONSCONTENTSMethodology:This survey was conducted by Morning Consult on behalf of AHLA from April
2、28 May 3,2023,among 4,117 U.S.adults.The interviews were conducted online and the data were weighted to approximate a target sample of adults based on gender,age,race,educational attainment,and region.Topline results have a margin of error of plus or minus 2 percentage points.3Responses forecast a s
3、trong summer travel season for business and leisure travel alike,resulting in a very good short-term outlook for the hotel industry based on AHLA and Morning Consults Hotel Booking Index.HOTEL BOOKING INDEX7.8Booking Index Composite Score:10Excellent98Very good76Good54Fair32Poor10Very poorout of 104
4、Hotel Booking Index CalculationHOTEL BOOKING INDEXComponents1.Travel likelihood(next three months)50%1aLeisure travel likelihood 23.5%1bBusiness travel likelihood 26.5%Qtext:How likely,if at all,are you to travel overnight for the following in the next three months?2.Self-assessment of household fin
5、ancial security 30%Qtext:How would you rate your households financial security right now?3.Preference to stay in hotels for travel(next three months)20%3aLeisure travel hotel likelihood 10%3bBusiness travel hotel likelihood 10%Qtext:If you were to travel overnight for _ in the next three months,whic
6、h of the following types of accommodations would you be most likely to stay in?26.5%23.5%30%10%10%Factors Weighting in Index Calculation5Three-in-four adults whose jobs involve traveling are likely to do so in the next 3 months,and about half of all adults(51%)are likely to travel overnight for leis
7、ure during that time.23%14%7%14%12%12%17%Leisure or vacation travel38%22%15%10%6%6%*Business travelUPCOMING TRAVELHow likely,if at all,are you to travel overnight for the following in the next three months?Absolutely certainAbout 50-50Absolutely will NOTChange column shows net difference in%likely t
8、o travel compared to December 2022/January 202375%likely to travel for business51%likely to travel for leisureCompared to 53%in Dec./Jan.Compared to 36%in Dec./Jan.+22+15*Asked of employed adults whose jobs involve business travel(n=901)Change in%Likely to Travel6Adults are more likely to travel ove
9、rnight for family vacations and family events in the near future than for specific holidays.15%10%11%10%18%9%16%11%8%11%8%11%26%8%23%10%10%16%49%8%16%56%11%15%45%8%16%49%5%18%58%5%17%58%30%11%25%21%16%30%Columbus Day(Oct.9)Veterans Day(Nov.11)Fathers Day(Jun.18)Labor Day(Sep.4)Memorial Day(May 29)In
10、dependence Day(Jul.4)A family event,such as a wedding,birthday,anniversary,or family reunionFamily vacation(not tied to a specific occasion)Very likelySomewhat likelyDont know/Noopinion Somewhat unlikelyVery unlikelyUPCOMING TRAVELHow likely are you to travel overnight for the following occasions in
11、 the near future?56%44%29%25%24%19%13%13%TotalLikelyTotal Likely=%Very likely+%Somewhat likely7Over half of adults are more likely this summer than they were in 2022 to stay in a hotel(56%)and take more frequent(55%)and longer(52%)leisure or vacation trips.UPCOMING TRAVEL How likely are you to do th
12、e following this summer compared to 2022?21%16%21%20%17%14%19%21%21%17%17%45%14%13%57%14%16%49%16%16%47%13%11%59%11%15%60%14%18%49%15%17%47%20%15%44%Travel with larger groupsTake longer business tripsTake more business tripsTake trips to farther-away destinationsAttend more large gatherings,events,o
13、r meetingsAttend more indoor gatherings,events,or meetingsTake longer leisure/vacation tripsTake more leisure/vacation tripsStay in a hotelMuch more likely Somewhat more likely Slightly more likely Likelihood not affected 56%55%52%53%51%51%43%41%40%TotalMore LikelyTotal More Likely=%Much more likely
14、+%Somewhat more likely+%Slightly more likely 8Nearly half of business travelers indicate the frequency,length,and number of employees expected to travel for work-related trips resembles pre-pandemic levels,while about one-fourth say these have increased.The same is true of the amount of spending emp
15、loyers will cover.BUSINESS TRAVEL You indicated that your job typically involves some amount of business travel.Which of the following best describes your employers approach to business travel NOW compared to before 2020(that is,prior to the COVID-19 pandemic)?20%46%10%19%49%10%19%46%11%19%47%9%24%2
16、2%24%25%Average length of business trip(s)takenShare of employees expected/encouraged to travelfor workAmount of spending employer will cover on businesstripsAmount of business trips expected/supported byemployerLESS now than before About the same MORE now than before Dont know/No opinion *Asked of
17、employed adults whose jobs involve business travel(n=901)9Three-in-four employed adults agree face-to-face interactions are important for client and coworker relationships.Fewer agree virtual work negatively impacts productivity.34%13%32%14%32%13%36%13%30%14%29%14%35%10%34%11%33%11%35%11%34%12%7%32%
18、14%8%33%15%7%33%11%7%24%18%13%22%20%15%38%11%6%39%10%6%37%11%8%35%12%8%Increased reliance on virtual work negativelyimpacts productivityIncreased reliance on virtual work negativelyimpacts workplace cultureIn-person meetings and business travel fostercollaboration in a way virtual interactions canno
19、tIn-person meetings and business travel facilitateproductivity in a way virtual-only meetings cannotIn-person meetings and business travel satisfya need for human connection that virtual-onlymeetings cannotIn-person meetings and business travel buildorganizational strength in a way virtualinteractio
20、ns cannotFace-to-face interactions are important forkeeping morale highFace-to-face interactions are important forprofessional trainingsFace-to-face interactions are important forestablishing and maintaining relationships withcoworkersFace-to-face interactions are important forestablishing and maint
21、aining relationships withclientsStrongly agreeSomewhat agreeDont know/Noopinion Somewhat disagreeStrongly disagreeBUSINESS TRAVEL Thinking about the recent transition some workplaces have made to virtual or hybrid work environments,would you agree or disagree with the following statements?*Asked of
22、employed adults(n=1,949)/Total agree=%Strongly agree+%Somewhat agree 73%73%70%70%68%69%65%64%54%51%TotalAgree10Half of adults are interested in being a digital nomad,including 26%who are very interested.27%2%26%14%31%Very interestedSomewhat interestedNot too interestedNot interested atallEmployer wo
23、uld notallow thisBUSINESS TRAVELHow interested,if at all,would you be in being a digital nomad that is,working remotely,either full-time or part-time,while traveling to new places?53%45%11The majority of business travelers are interested in bleisure,with 56%indicating they have extended a work trip
24、for leisure purposes in the last year.34%8%5%1%52%Very interestedSomewhat interestedNot too interestedNot interested atallEmployer would notallow thisBUSINESS TRAVEL How interested,if at all,would you be in extending a business trip by a day or two for leisure purposes?This is sometimes referred to
25、as bleisure(business+leisure)travel.86%13%56%of business travelers have done this in the past year,including majorities of$100k+earners(69%)and adults ages 18-34(60%)and 35-44(61%).*Asked of employed adults whose jobs involve business travel(n=901)12Higher earners,urban adults,and adults ages 35-44
26、are most likely to be very interested in extending a business trip by a couple of days for leisure.34%33%35%34%34%31%42%46%32%27%31%36%36%52%8%5%54%7%5%49%10%53%8%57%4%47%13%7%45%4%6%32%13%7%52%10%4%64%4%4%62%46%13%5%36%13%12%RuralSuburbanUrbanIncome:100k+Income:50k-100kIncome:Under 50kAge:65+Age:45
27、-64Age:35-44Age:18-34FemaleMaleAdultsVery interestedSomewhat interestedNot too interestedNot interested at allEmployer would notallow this BUSINESS TRAVELHow interested,if at all,would you be in extending a business trip by a day or two for leisure purposes?This is sometimes referred to as bleisure(
28、business+leisure)travel.*Asked of employed adults whose jobs involve business travel(n=901)Total interested=%Very interested+%Somewhat interested86%87%84%87%91%78%89%78%84%91%93%80%72%TotalInterested13Most leisure and business travelers would prefer hotels to any other type of accommodations when tr
29、aveling overnight over the next three months.54%26%10%5%2%2%A hotel(orsimilar space)With familyor friendsA short-termrental orhomeshareA campsiteA cruise shipOtherLODGING&TRANSPORTATIONIf you were to travel overnight for _ in the next three months,which of the following types of accommodations would
30、 you be most likely to stay in?Leisure or vacation travelBusiness travel(n=901)77%15%6%1%1%0%A hotel(orsimilar space)With familyor friendsA short-termrental orhomeshareA campsiteA cruise shipOther14A plurality of likely overnight travelers would be most likely to stay in a hotel for each occasion te
31、sted.For family events like birthdays and reunions,respondents are divided between staying in hotels or with loved ones(45%vs.40%).44%32%42%39%40%39%43%32%47%34%46%31%51%26%45%40%11%8%4%12%5%13%6%13%7%11%7%14%5%16%4%11%Independence Day(Jul.4)Fathers Day(Jun.18)Labor Day(Sep.4)Memorial Day(May 29)A f
32、amily event,such as a wedding,birthday,anniversary,or family reunionVeterans Day(Nov.11)Columbus Day(Oct.9)Family vacation(not tied to a specific occasion)A hotel With family orfriends A short-termrental orhomeshare,such as Airbnbor VRBO A camper or RV A cruise ship Other LODGING&TRANSPORTATIONIf yo
33、u travel overnight for the following occasion(s),what type of accommodations would you be most likely to choose for your stay?Asked of adults likely to travel for each occasion15Over half of adults report feeling financially secure(54%),while 46%of adults still rate their households 5 or lower.6%2%3
34、%4%5%5%10%26%12%15%12%10-able to spend freely on non-essentials98765-able to pay bills and buy essentials,but nomoney left over43210-unable to pay bills and/or make essentialpurchasesFINANCES&OTHER CONSIDERATIONSFinancial security refers to your households ability to comfortably pay for necessities
35、while still having money left over for non-essentials.How would you rate your households financial security right now?Please rate on a scale of 0 to 10,with 0 being unable to pay for basic monthly expenses and 10 being able to spend freely on non-essentials.54%20%16Travel and accommodation costs are
36、 the biggest factors respondents consider when thinking about the destination they are most likely to travel to in the United States.54%50%20%9%23%32%20%22%26%9%33%41%13%46%50%80%91%77%68%80%78%74%91%67%59%87%State/local laws,policies,or restrictionsNight life in the area(bars,clubs,etc.)Concerns ab
37、out COVID-19Closeness to homeEvent(s)happening in areaCultural attractions in the area(museums,historical sites,etc.)Crime rates in destination areaNatural attractions in the area(trails,wildlife,etc.)Having friends or family in the areaFood and restaurants in the areaWeather and climate in the area
38、Cost of lodging/accommodationsCost of getting to/from destinationSelected Not Selected FINANCES&OTHER CONSIDERATIONSWhich of the following considerations are the biggest factors when thinking about the destination(s)you would most like to travel to in the United States in the next three months?Selec
39、t as many as five choices.17When thinking about travel in the next three months,a plurality indicate the cost of accommodations is a major consideration.19%19%18%19%33%28%32%27%43%28%29%24%33%30%22%40%22%41%20%19%21%20%15%14%23%24%18%20%COVID-19 restrictions(mask mandates,vaccinerequirements,etc.)CO
40、VID-19 infection ratesCrime ratesInflation affecting food&consumer product pricesGas pricesAvailability of accommodationsCost of accommodationsA major consideration A moderate consideration A slight consideration Not a consideration FINANCES&OTHER CONSIDERATIONSHow much of a consideration,if any,are the following in deciding whether or not to travel in the next three months?