《KOA:2023年北美露营与户外活动报告(英文版)(61页).pdf》由会员分享,可在线阅读,更多相关《KOA:2023年北美露营与户外活动报告(英文版)(61页).pdf(61页珍藏版)》请在三个皮匠报告上搜索。
1、NORTH AMERICAN CAMPING&OUTDOOR HOSPITALITY REPORT2023The Ninth Annual Survey of the General PopulationConducted by Cairn Consulting Group|Sponsored by Kampgrounds of America,Inc.THE VIEW ON OUTDOOR HOSPITALITYSince Kampgrounds of America,Inc.began surveying camping and leisure travelers nearly a dec
2、ade ago,camping has experienced a marked increase in popularity.During the COVID-19 pandemic,camping became a preferred vacation option as people sought stress relief in the great outdoors and connection to their family and friends in an open environment.Camping is now solidified as a formidable par
3、t of travel,as is the broader landscape of outdoor hospitality.This year,Kampgrounds of America,Inc.s industry-leading camping report broadens its scope to look more holistically at outdoor hospitality.As more leisure travelers choose the outdoors over other alternatives,it is critical to view this
4、growing space inclusively.The outdoors offers a variety of stay options and experiences appealing to a broad range of guests.From staying in an RV on a campground,pitching a tent in a hosted state park,renting a canvas tent at a glamping resort,to staying in a cabin at a vineyard,tens of millions ar
5、e drawn to outdoor travel.Glamping,formerly viewed as a subset of the camping industry,attracts guests who had not previously considered camping.Similarly,increases in peer-to-peer options both for RVs and camping locations have broadened access to the outdoors.Travelers enjoy the adventure of road-
6、tripping and overnighting outdoors.For some,it has a nostalgic nod and invokes memories from childhood.For others,it is an altogether new discovery for their family.Camping and glamping commonly pair with outdoor recreation,furthering new hobbies formed during the pandemic.Additionally,outdoor trave
7、l provides more flexibility and freedom compared to other traditional forms that are increasingly difficult and stressful.As the work-from-anywhere trend continues and technologies improve,the outdoors is increasingly appealing and functional.An important driver,outdoor accommodations are also large
8、ly viewed as affordable.The number of camping households grew as the economy trended downward over the past year.In times of economic uncertainty,camping replaces other types of trips as it is cost-effective and reliable.Looking ahead,camping and outdoor hospitality are again poised to lead the trav
9、el industry through unpredictable times.With increasing interest by travelers,outdoor hospitality is quickly responding.Campgrounds are modernizing and expanding,and many new ones are being built.More glamping offerings are emerging and new outdoor-oriented accommodations are being introduced into t
10、he market.Likewise,levels of service and amenities are expanding to meet guest expectations.Outdoor hospitality is a dynamic and growing industry that is making an increasingly high economic contribution to local communities.For decades,Kampgrounds of America,Inc.(KOA)has used an independent third p
11、arty,Cairn Consulting,to conduct non-biased annual research to track growth and changes within the camping marketplace.The research in this report,as well as KOAs Monthly Research Reports,uses a cross-section of campers and leisure travelers from the U.S.and Canada and are not provided from KOAs gue
12、st database or KOA.com in an effort to be as accurate and reliable as possible.In 2023,more than 20,000 households were asked about their camping behavior in 2022 and plans for 2023-this report highlights key findings.For our complete methodology of this report,see page 56.KOA NORTH AMERICAN CAMPING
13、 AND OUTDOOR HOSPITALITY REPORT 2023Camping and Outdoor Hospitality .2Key Findings .4Section 1 Camping&Leisure Travel .6Section 2 Why People are Choosing the Outdoors .16Section 3 How People are Experiencing the Outdoors.28Section 4 What to Expect for Camping and Outdoor Travel in 2023 .40Section 5
14、Making the Outdoors More Accessible.46Section 6 Demographics.52Methodology .56Glossary .57Table of Contents188%89%CampersAll Leisure TravelersThe physical area of the campground is well-maintainedFinished,well-maintained,and designated campsitesFull RV hook-ups(includes sewer,electric,water)Services
15、 offered other than accommodations or a place to stayOn-site staffingOffers accommodations otherthan campsites(e.g.cabins,yurts,teepees,glamping tents,etc.)Food&beverage serviceDesignated space forlarge groups to meet86%84%80%79%76%74%74%75%74%70%71%67%73%56%AlwaysSometimesGen ZCampersAll LeisureTra
16、velersMillennialsGen XBoomers$100k HHincome$100k+HHincome54%30%27%38%47%32%38%32%61%32%45%40%43%47%45%37%CAMPING AND OUTDOOR HOSPITALITY Camping incidence has grown significantly over the past decade and now anchors about one-third of the leisure travel market(32%).With this change,outdoor hospitali
17、ty is playing an emerging role in meeting travelers expectations as they design their own outdoor experiences.Outdoor hospitality is a broad term,extending across four sectors of hospitality(see sidebar),but 61%of campers strongly agree that offering services and amenities above the accommodation or
18、 campsite is pivotal to qualify as providing outdoor hospitality.In other words,they are looking for some level of assistance beyond the accommodations/campsite if they are to associate a location with offering outdoor hospitality.Millennials are more likely than other generations to associate highe
19、r levels of service and amenities with outdoor hospitality,as are those with higher household incomes.When identifying which outdoor accommodation providers have the highest level of outdoor hospitality,private campgrounds rank the highest for campers at 41%,and outdoor themed resorts and hotels lea
20、d the way for leisure travelers at 59%.These views are impacted by camping experiences and exposure to different types of camping,with Gen Z campers most likely to say that Harvest Hosts offers the best outdoor hospitality(49%),and millennials most likely to opt for Hipcamp locations(41%).This sugge
21、sts these campers associate a more individualized experience with higher levels of hospitality.The elements that help define outdoor hospitality at a campground include the ability to offer varying levels of accommodations,amenities,and services,with the physical space(including campsites)being the
22、most important consideration.Services&Amenities Expected Other Than Accommodations to Qualify as Outdoor HospitalityElements to be Considered Outdoor Hospitality2KOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023Gen ZCampersAll Leisure TravelersMillennialsGen XBoomersSilent 200 miles151
23、to 200 miles101 to 150 miles50 to 100 miles 50 milesCamping Remains an Affordable Vacation OptionCamping offers leisure travelers a reliable,and cost-effective way to travel,which ensures the long-term resiliency of camping even when travelers are facing economic challenges.The research suggests tha
24、t even though campers may make adjustments,they are still likely to continue camping.Half of campers say that camping offers a more cost-friendly way to travel during an economic downturn.Four-in-1O campers(38%)say that even as the economy worsens,they will continue to camp but take fewer other type
25、s of vacations.And notably,89%of campers would not sacrifice a camping trip for another type of trip.About 3-in-10 campers will sacrifice other types of trips for camping under a lagging economy and one-fourth will camp more often.Nearly 9-in-10 campers(87%)plan to make some type of adjustment and/o
26、r re-evaluate their plans for 2023.Previous research conducted for KOAs Monthly Research Reports has shown that in response to the economic downturn,campers adjusted their plans to include more trips closer to home.This result is represented in the sharp increase in the percentage of campers who sta
27、yed within 50 miles of their homesat 40%,this is the highest rate ever measured in KOAs reporting.Fully 6-in-10 campers stayed within 100 miles of their home this past yearNumber of Miles Traveled per Trip 2018 to 202217Flexibility in Planning TripsCamping,and the outdoor hospitality sector overall,
28、offer the leisure traveler the opportunity to participate in a variety of experiences that meet the needswhether its comfort,recreation or budgetof almost any type of traveler.Guests can opt for different types of accommodations,the level of on-site services and amenities,offering an escape,and the
29、ability to have vacations close to home.The flexibility offered by camping and the outdoors means that even for those with limited budgets,paid time off(or concerns about taking time off),have limited(or no)gear or have special circumstances,there is a camping option available to them.Additionally,a
30、s the workforce has evolved over the past three years in terms of how companies structure their work environments,workers are now given greater flexibility in how and where they work.The COVID-19 pandemic pushed many workers into remote or hybrid work environments,which has resulted in their ability
31、 to have more time away from the office,and spend more time outdoors.The ability to work(and school)remotely has resulted in a large contingent of travelers who are using camping as a way to travel,while still maintaining their connections to their jobs and careers.18Why People are Choosing the Outd
32、oorsKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 202333%Use RV for more trips instead of other types of travel23%No change to RV travel plans and continue to take the same number of trips regardless17%Use RV for fewer trips and instead use other forms of travel17%Take fewer trips overal
33、l9%UncertainViews Toward RV Ownership During an Economic DownturnNo plans to sell or rent RV46%Rent or borrow an RV14%Rent my RV to others11%Plans are still uncertain10%Planning to sell my RV and purchase a different RV9%Planning to sell my RV and not purchase another RV6%None of these5%RV Usage Inc
34、reases During Times of Economic Uncertainty On the surface,RVing may not appear to be an attractive travel option during an economic downturn due to the cost of operating the RV,as well as higher costs for campsites.However,when compared to other forms of travel,RVing offers an option for those who
35、might want to spend more time traveling versus staying in hotels or resorts (or the hassles associated with air travel),especially for those that already own an RV.More than half of RVers overall(56%)say that they will use their RV more(33%)or the same amount (23%)during an economic downturn.Additio
36、nally,few RVers have plans to get rid of their RV,with two-thirds(66%)making no changes,planning to upgrade or renting their RV to others.Change in RVing During an Economic Downturn19Work from AnywhereAccess to Technology Increases Time to Work and Play in the OutdoorsOver time,access to technology
37、is impacting leisure travelers ability to camp and experience the outdoors.An ever-increasing proportion of campers work while camping(especially among Canadian campers).Campers ability to access and utilize technology increased in relevance,and year-to-year is significantly impacting the number of
38、days guests are able to stay.The influence of Wi-Fi on how much people are able to camp continues to grow.In a steady increase since 2O17,the percentage of campers who say that having Wi-Fi has a great deal of impact on their ability to camp more often has increased by 19 percentage points.20KOA NOR
39、TH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023Why People are Choosing the Outdoors20022U.S.Canada37%41%46%45%44%50%Overall20222002020212022A great dealSomewhatOnly a littleNot at allUncertain14%25%36%22%3%15%24%30%27%4%21%28%25%22%4%25%27%22%21%5%34%31%17%12%6%40%32%16
40、%9%3%Influence of Wi-Fi on Ability to Camp MorePercentage of Campers Who Work While Camping21Views Toward Using PTO 2023U.S.CanadaIm saving my PTO in case I need it for an emergency42%27%I dont have the time off or PTO to use anymore because I used it all up during COVID-1912%6%Im not using all of m
41、y PTO because I dont have anyone to travel with11%8%I dont have the time off for PTO because I havent earned it yet/cannot use PTO yet(i.e.new job)10%6%I dont have the time off or PTO because I used it for vacations this past year8%3%Im afraid to leave my workplace for a long period of time7%7%I fee
42、l guilty using my PTO7%8%Other family member doesnt have the same PTO/time off as I do anymore7%7%Im concerned about layoffs and want to be in good standing6%7%Other7%11%None of the above22%27%Using Technology to Ease Reluctance In Using Paid Time OffLooking ahead to the 2023 camping season,access t
43、o technology while camping has become an important consideration in continued participation for many campers.With 4-in-10 employed campers saying that they are saving their Paid Time Off(PTO)in case of an emergency and another 1-in-10 who used most or all of their PTO during COVID-19,the ability to
44、work while camping highlights the importance of remote access.In fact,only 1-in-5 respondents have not made any adjustments to their PTO and how they plan to use it in 2023.Similarly,the potential for being laid off is having a heavy impact on 2023 travel plans.Of those concerned with layoffs,4-in-1
45、0 campers state that the potential for a layoff is causing them to hold off on making plans,or has resulted in them canceling or delaying planned trips.Workers reluctance to use their PTO demonstrates the importance of having access to technology for a large set of campers.Having the ability to work
46、 remotely offers them the opportunity to still get out and camp without the necessity to burn through their PTO on other types of vacations.22Why People are Choosing the OutdoorsKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 202328%23%2O%18%17%Went glampingHad a backcountry experienceWent
47、 overlandingTook an RV tripTried a new accommodationSeeking New Experiences and AdventureHistorically,leisure travelers have used camping as a mechanism for trying new outdoor experiences,whether its glamping,taking a backcountry trip or trying out an RV.Since 2019,about 3-in-10 camping households h
48、ave taken a glamping trip,while one-fourth have had a backcountry camping experience.Year-to-year,about 80%of all campers try some new form of camping,adding to the breadth and depth of their camping and outdoor travel experiences.TRIED A NEW CAMPING EXPERIENCEIn the Past 3 Years(2019-2022)23Helps e
49、motional well-beingRelax74%74%69%Blow off steam68%68%65%Improve relationships72%71%66%Escape stress74%74%70%72%72%69%Camp with spouse/significant otherCamp with childrenCamp with friendsConnecting with Others&Emotional Well-being Camping offers leisure travelers the unique opportunity to gain the ph
50、ysical and mental benefits from spending time in the outdoors.Theres also added wellness benefits when having these experiences among their friends and family members.Those who camp with their family members are more likely to say that camping is relaxing,provides a way to escape,and the ability to
51、blow-off steam.This group also says their favorite part of camping is being in the outdoors and experiencing nature.These results specifically show up in the youngest set of campers(Gen Z),who even as teens indicated that being able to spend time with family in an outdoor environment was not only im
52、portant,but beneficial.Those who camp with their immediate family,such as a spouse or partner,as well as their children,are much more likely to say that camping not only helps to improve their relationships,but also their overall emotional well-being.Camping is Noted as a Way to Blow Off Steam Withi
53、n the set of campers who will use camping to blow-off steam in 2023,their primary way to do so is simply by walking,which is the most broad-based approach across all camper segments.Other popular ways to relieve tension include fishing or sitting around a campfire enjoying an adult beverage.Percenta
54、ge Agree About the Benefits of Camping with Friends and Family 202224Why People are Choosing the OutdoorsKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023Are Family Traditions and Sharing of Experiences Important to Campers?Create new chapters in your familys(or friends)book of shared e
55、xperiences60%Introduce the next generation to any type of camping or outdoors experience56%Contribute to your familys traditions that include camping and the outdoors54%Share the camping stories that are part of your familys lore54%Share similar camping experiences you had when you were younger with
56、 the next generation of campers52%Sitting around the campfire(or just hanging out)enjoying an adult beveragePartying/tailgating with friend including good food and beveragesBird watchingWalkingFishing64%50%49%35%35%Preferred Ways to Blow Off Steam While Camping top 5Family Traditions and Sharing Exp
57、eriencesTodays campers place high importance on sharing camping experiences with the next generation of campers.In fact,six out of ten campers say that creating new chapters in their familys book of shared experiences is important to them in 2023.Similarly,campers say its important to introduce the
58、next generation to camping.Overall,more than half of campers cite the importance of these shared experiences,whether its the way they camp,the stories,or traditions.Gen Zers who were introduced to camping early on are highly likely to want to continue this tradition of sharing experiences,creating n
59、ew memories,and importantly,exposing a new generation to the outdoors.25Like Most About Camping20212022ChangeSpending time in the outdoors53%49%-4Spending time with friends or family45%46%1Just being able to relax43%44%1Sitting around the campfire25%41%16Getting away from crowds24%34%10An affordable
60、 way to travel farther distances from home20%33%13Having time to expose kids to the outdoors26%32%6Visiting new places28%30%2Experiencing nature(e.g.seeing wildlife,plants,etc.)33%29%-4The food11%28%17Being able to camp close to home17%26%9Participating in other outdoor recreation activities27%23%-4
61、Meeting new people13%12%-1Experience Outdoor Activities and RecreationWhen asked what they liked most about camping,campers say that its being in the outdoors,spending time with friends and being able to relax.Compared to 2021,the set of 2022 campers found greater enjoyment in sitting around the fir
62、e and getting away from crowds.It is also notable that during the economic fluctuation of 2022,travelers were also more likely to use camping as an affordable way to travel farther from home (which increased 13 points over 2021).26Why People are Choosing the OutdoorsKOA NORTH AMERICAN CAMPING AND OU
63、TDOOR HOSPITALITY REPORT 2023Recreation While Camping2002020212022Change since 2020Fishing47%50%49%52%36%49%-3Canoeing/Kayaking35%37%37%32%31%44%12Hiking53%51%51%46%37%42%-4Bird watching23%25%25%31%29%33%2Biking26%30%30%35%33%31%-4Hunting10%14%14%19%12%23%4Taking scenic drives/Sight-seein
64、g30%30%30%27%21%23%-4Mounting biking13%18%18%19%19%23%4Visit historical sites25%25%25%19%16%19%0Golfing or tennis6%10%10%8%7%17%9Running/Trail running15%15%15%16%17%16%0Geo-caching/Orienteering7%8%8%6%6%16%10Horseback riding10%12%12%8%8%16%8Rock climbing or bouldering9%11%11%12%10%14%2Water sports9%
65、10%10%11%9%14%3Motor sports9%10%10%19%17%13%-6Organized team sports6%7%7%15%18%10%-5Stand-Up paddle boarding5%7%7%6%7%10%4Motor boating or jet skiing9%9%9%7%5%10%3Snow skiing or snowboarding4%7%7%7%7%9%2Whitewater rafting/Kayaking6%7%7%7%6%9%2Pickleball3%4%4%7%6%8%1RecreationThroughout the years of
66、this report,fishing has grown and waned as a favored activity while camping.Compared to 2020,fishing is on par with pre-COVID-19 results and up in participation 13 percentage points since 2021.Canoeing and kayaking,geo-caching/orienteering,golf/tennis and horseback riding are all up since 2020.27SEC
67、TION 3HOW PEOPLE ARE EXPERIENCING THE OUTDOORSUnlike other options,travel in the outdoors offers a vast array of ways to stay and explore.This variety,from backcountry tenting to elevated glamping options to traveling via RV,offers flexibility and approachability.While many are introduced to camping
68、 in a tent,other accommodations are increasing in popularity and serve as a way for leisure travelers to become more engrained in the lifestyle outdoor hospitality affords.28How People are Experiencing the OutdoorsKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023TentsRVsCabins/Glamping2
69、01823,128,0009,408,0006,272,000201911,340,00023,520,00020215,128,00014,813,00035,322,885202212,278,70015,202,20030,404,400202013,010,0004,820,00030,848,0006,720,000TentsRVsCabins/GlampingOther20181%201939%27%31%3%202067%16%16%1%202156%22%18%4%202244%24%41%34%24%26%6%Primary Accommodations Among New
70、Campers 2018 to 2022Accommodation TypesCamping,within the outdoor hospitality space,provides the largest number of accommodation types including everything from an individual site to place a tent or park an RV,to offering walled accommodations such as cabins.As a proportion,the types of accommodatio
71、ns being utilized have remained relatively consistent,yet the large influx of new types of campers the past three years has changed the number of households using the different types of accommodations.For the first time since the inception of the survey,there was a drop in the number of camping hous
72、eholds who used tents for their camping trips,a figure now equal to what was observed two years ago in 2020.The greatest increase in participants is observed among cabin and glamping campers,which more than doubled since 2021.While RV growth slowed,there are still an additional 400,000 RVers in 2022
73、 compared to 2021.The increase in usage of cabins and glamping accommodations may be due to the proliferation of both of these accommodations options available to campers.When asked if they would change their primary accommodation if money wasnt an issue,half of tent campers would migrate to RVs(22%
74、)or cabins(27%).Among those who would change accommodations,one-fourth of RVers would opt for a cabin or glamping accommodation,and a similar proportion of cabin campers would opt for an RV.If money were no issue,half of tent campers would migrate to RVs(22%)or cabins(27%).Number of Camping Househol
75、ds by Primary Camping Accommodations 2018 to 2022What Accommodations are New Campers Using?2020 saw the highest usage of tents among the new set of campers and has steadily declined over the past two years.This decline is more in line with pre-2020 results.29Why Travelers Want to Experience Glamping
76、20212022An experience that blends the benefits of staying at a resort and the outdoors37%63%Wanting to stay in unique accommodations48%53%Having services and amenities that arent available with camping28%40%Do not want to go camping,but still want to have an outdoors experienceN/A33%Want a new or di
77、fferent kind of vacation32%33%2020202120224,761,6054,888,0002,122,000Glamping Continues to GrowOverall,18%of active camping households also participated in glamping,resulting in about 10 million households experiencing glamping in 2022,up nearly 3 million households since 2020.New Glampers Since 2O2
78、OOver 11 million totalWhat are the Reasons Travelers Want a Glamping Experience?Having an experience that blends the benefits of staying at a resort with the outdoors holds the greatest appeal for glamping,and secondarily,wanting to stay in unique accommodations.Guests are also likely to seek an exp
79、erience that offers services and amenities not available while camping.It is also notable that the desire for a new experience resonates with one-third of campers.30How People are Experiencing the OutdoorsKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 202320221O,524,6OO20219,684,9OO20207,
80、718,4OOGlamping Households 2020 to 2022Even though there are fewer new campers in 2022 that can be directly attributed to glamping,carryover from previous years has resulted in a strong impact of glamping on outdoor hospitality overall.While attrition will slightly dampen the impact of glamping,it d
81、oes not minimize the result of over 11 million new camper households since 2020 that can be tied to their interest in glamping.31Campers(overall)GlampersHotel/resort guestsVacation home guests45%29%15%42%37%17%4%47%28%15%10%50%27%15%8%Expect a location that provides glamping to be of much higher qua
82、lityExpect the services and amenities at both types of locations to be of the same qualityExpect to find differences in the quality of services and amenities to apply to only certain categoriesUncertain about the quality of services and amenities11%Expectations of the Services and Amenities Offered
83、at a Glamping LocationMore than half of campers expect the services and amenities at a glamping location to be of higher quality than a typical camping experience.Close to half of all campers say that the outdoor travel industry is focused more on providing hospitality now when compared to five year
84、s ago,including more than half of glampers.Additionally,if a location says it offers glamping,expectations for the level of service and hospitality are increased even more.In fact,about half of campers say they expect the services and amenities at a glamping location to be higher quality than a typi
85、cal camping experience.The tie-in with glamping is also impacting the industry overall and guest expectations of quality,including 4-in-10 campers who say that the increase in glamping options has impacted the level of hospitality being provided to camping guests.32How People are Experiencing the Ou
86、tdoorsKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023Campers(overall)Glampers5-A great deal of impact4321-No impactUncertain/cannot say18%23%26%6%6%9%18%25%28%25%8%8%Has the Proliferation of Glamping Impacted the Level of Hospitality Expected Across the Industry?As the number of glamp
87、ing providers increases,along with the number of leisure travelers who experience the service and amenities offered at glamping locations,the impact glamping has on the industry is significant.While a growing set of campers say the increase in glamping options has impacted the level of hospitality b
88、eing provided to camping guests,the impact is even greater among those who have been exposed to glamping in the past year(53%).Among those who have no glamping exposure,far fewer(37%)say glamping has impacted the industry.As glamping continues to grow,it can be assumed that the impact glamping has o
89、n guest expectations will also evolve,resulting in more campgrounds,RV parks and outdoor hospitality providers offering an elevated level of service and amenities.Glampings Expected Impact on the Level of Hospitality33Millennial HHwith ChildrenUrban residentsRural residentsMillennial HHwithout Child
90、ren39%33%16%10%78%Children in HH44%Impacted by inflation&gas prices35%51%HH income of$100,000+57%26%Millennials58%31%GlampersNon-GlampersProfile of a GlamperThe set of leisure travelers who participate in glamping form a relatively unique leisure traveler profile.In particular,these travelers are mu
91、ch more likely to have children in the household(almost 8-in-10,a rate well above campers and the national average)and are also part of a younger profile of guests.Millennials account for a majority of glampers(58%).Among millennial campers with children in the household,39%have been glamping(versus
92、 only 16%of millennial households without children).Glampers are also part of a more affluent demographic,including 57%who have a household income of$100,000 or more.GlampersPercentage Who Have Been Glamping34How People are Experiencing the OutdoorsKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY
93、REPORT 2023CampingRoad tripsHotel/resortDomestic air travel“Glamping”trip5%010%15%20%25%30%35%Yearly TotalJanFebMarAprMayJunJulAugSepOctNovDec32%31%29%18%14%17%12%12%31%18%18%13%20%Crossover TravelThroughout the course of 2022,the travel patterns of campers were tracked on a monthly basis in order t
94、o determine not only who was(and was not)camping,but also to identifycampers travel patterns within the context of other forms of travel.Campers were asked whether they had,or intended to take road trips,stay at hotels/resorts,travel by air,vacation home rentals,and go on cruises.This form of measur
95、ement provides a detailed accounting of how campers traveled,and how their travel patterns tracked with camping and glamping.The results of this measurement indicate that there is a strong correlation between camping and other types of travel.Changes in camping participation track with other types o
96、f travel and in particular,road trips and stays at hotels and resorts.Monthly Crossover Travel January to December 20223520197,026,00020209,639,000202111,426,000202211,858,000201911,331,000202013,026,000202114,813,000202215,202,000Number of RVing Households(prefer RV camping)Number of Active Camper
97、Households Owning an RVThis past year,15 million households went RVing at some point,including almost 12 million RV owners.Growth in RV Households 2019 to 202236How People are Experiencing the OutdoorsKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023Expected RV Plan Changes20212022Chang
98、eUpgrade to a newer or different RV25%23%-2Renovate my current RV21%16%-5Sell my current RV20%13%-7List my RV on a peer-to-peer listing12%9%-3Downgrade to something else10%8%-2Uncertain19%13%-6None of these29%18%-11Traveled in RV they ownBorrowed from friends or familyRented from companyRented from
99、a private owner using a peer-to-peer listing service78%7%4%11%What are the planned changes for RVers in 2O23?Up from last year,among current RV owners,8-in-10 plan to make some type of change to their RV,or how they use it.However,these changes are less likely to include selling their RV.About one-f
100、ourth are planning to upgrade.RV Access 2022RV Usage&OwnershipCampers in 2022 were equally likely to RV compared to the past couple of years,with a minor though consistent increase in those who travel in an RV they personally own.Borrowing continues to drop,while rentals from a peer-to-peer listing
101、continue to trend upward,even though only incrementally.37An extended road trip,traveling 8 or more hours48%An adventurous trip designed to explore new places42%A trip that includes visiting familiar places40%A trip that minimizes the use of electronics36%Sharing the road trip experience with your k
102、ids or grandkids35%Recreating trips that you took when you were younger33%A trip that combines different types of stays31%Road TripsRoad Trips Are Synonymous with Outdoor TravelRoad trips are a part of the outdoor experiences which continue to be highly popular,and in some ways appears to be growing
103、.More campers took road trips in 2022,and there is great interest among leisure travelersboth campers and non-campersto hit the open road in the year ahead.Nostalgia and creating family memories are two of the core drivers for roadtripping.With an emergence of interest in new experiences motivating
104、many leisure travelers,road trips are an ideal way to unlock memorable adventures.Though short weekend road trips are generally seen as more accessible to a broader set of people,almost half of campers(48%)are interested in taking an extended road trip(defined as traveling 8 or more hours).Four-in-t
105、en respondents are interested in taking an adventurous trip designed to explore new places.There is a strong desire to venture farther from home this year,and the road trip helps fulfill that desire.Preferred Type of Road Trip for 202338How People are Experiencing the OutdoorsKOA NORTH AMERICAN CAMP
106、ING AND OUTDOOR HOSPITALITY REPORT 2023200212022Public or privately owned land other than a campgroundParking lots such as Walmart or roadside areasBackcountry,national forest or wilderness areasNational/State/Provincial Park campgroundsPrivately owned campgrounds(no membership required)M
107、unicipal16%6%6%6%6%6%7%25%23%23%22%18%31%23%36%10%25%29%24%40%40%35%8%20%2%5%1%1%1%5%Where People Are Camping In 2022,perhaps due to a larger population of Gen Z campers,the proportion of camping nights spent at campgrounds declined in 2022 while alternative locations increased in usage,especially b
108、ackcountry camping.Private campground usage is most common among those who do not camp with children,Gen Xers,and rural residents.All these differences,however,are relatively minor,though Boomers are much more likely to have a preference for privately owned land and state park campgrounds.It is also
109、 worth noting that in 2022,RVers were likely to stay at alternative locations such as dispersed camping areas,race tracks,casinos and music festivals.Proportion of Nights Camped by Location 2018 to 202239SECTION 4WHAT TO EXPECT FOR CAMPING AND OUTDOOR TRAVEL IN 2O23Offering a multitude of ways to ex
110、plore and experience North America,outdoor travel enthusiasts are eager to try new things in 2023.After the uncertainty of the past few years,a desire to expand the types of trips taken will be a driving force in outdoor hospitality this year and beyond.It is likely these trends will have a direct i
111、mpact on camping and glamping incidence.40What to Expect for Camping and Outdoor Travel in 2023KOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023Trips to locations that have specific natural events,or attractions40%Food tourism which is seeking out culinary experiences36%Visiting small t
112、owns31%Adventure travel to remote locations in order to take part in challenging outdoor activities29%Take“hush trips”which includes exploring or vacationing while working28%Engage with local community;to have more immersive experiences26%An all-inclusive resort vacation25%Agritourism25%Unique outdo
113、or experiences(spelunking,canyoneering,hot springs,scuba divings,cattle drives/ranching22%Trips that include volunteer work,trail maintenance,trash pick-up,etc.22%Eco-tourism/sustainability/environmentally friendly preferences19%Leading or taking part in a group on a youth trip16%Top TrendsOver the
114、past several years,there has been an uptick in people exploring the outdoors through camping,hiking,cycling,fishing and other outdoor recreational activities.A hunger for new experiences,whether its a specific type of camping,or a camping trip that includes a new or unique experience,are driving cam
115、ping participation in 2023.In fact,the average camper will seek out three new or unique camping experiences in 2023.Trips for natural events such as eclipses,meteor showers and animal migrations are the most common type of trips campers are seeking in 2O23,with 4O%looking for this type of experience
116、.Other types of trips that campers are interested in include food tourism(36%)and visits to small towns(31%).Experiences Campers Want This YearWhat Specific Types of Trips Are Campers Planning for 2O23?41Interest in Trying for 2O23 top 520212022ChangeGlamping25%38%13Backcountry experience23%28%5Over
117、landing23%28%5RVing experience28%29%1Full-time RVing23%20%-3202%28%38%Glamping in 2O23Glamping,as a sector of camping and outdoor hospitality,represents a key growth segment for the industry overall.With glamping offering a vacation option for leisure travelers who wanted an outdoor exper
118、ience during the height of the COVID-19 pandemic,it continues to offer an aggressive growth segment.Looking ahead to this year,glamping continues to gain steam,with 4-in-10 campers expressing interest in taking a glamping trip in 2023significantly outpacing the interest expressed in the past two ite
119、rations of the North American Camping Report.Interest in Glamping 2021202342What to Expect for Camping and Outdoor Travel in 2023KOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023$1,436$1,145Food TouristsAll OthersThe Importance of Food in Outdoor HospitalityOverall,more than a third of
120、all campers(36%)express a direct interest in food tourism in the coming year.Their desire to venture out and seek new culinary experiences is also expressed in the number of miles they drive(140 miles more than other travelers),as well as how much money they spend in the areas they visit(nearly an a
121、dditional$300 per trip when compared to other campers or other travelers).More than 4-in-10 campers say that its important for a campground offering outdoor hospitality to also provide food service.More than half(56%)say that when glamping,they are most likely to expect the food and beverage service
122、 to be of the highest quality compared to all other attributes.Similarly,almost 6-in-10(57%)want access to local dining options.Average Total Spend per Trip 202243Work while campingWi-Fi is important27%50%39%51%202225,067,3605,560,020Canadian Campers The lifting of Canadas COVID-19 polici
123、es and travel restrictions resulted in more than a half million new Canadian households camping in 2022.Of those new campers,50%said they worked during their camping trips,doubling the rate from 2021.As a result,access to quality Wi-Fi became an important amenity for campers with twice as many sayin
124、g access had a significant impact on being able to camp more often and for longer periods to time.Overall,2022 saw a changeover in the age of Canadian campers,encompassing a younger demographic with Gen Z(18%vs.8%in 2021)and Millennial(46%vs.31%)seeing notable increases over 2021.Gen X(20%vs.26%)and
125、 Baby Boomer(11%vs.27%)campers fell several points.While 38%of Canadian campers credit their love for the great outdoors as their reason for camping,younger campers say their camping interest stems from family vacation experiences.Last year the typical Canadian camper was a more experienced camper(6
126、9%),and showed an increase in overall leisure travel compared to 2021,with camping accounting for 32%of their leisure trips.Number of HouseholdsWork While Camping&Importance of Wi-Fi44What to Expect for Camping and Outdoor Travel in 2023KOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023T
127、ravel Experiences by Popularity2023Trips for natural events such as an eclipse,migrations,star-gazing,meteor showers42%Food tourism35%Visiting small towns32%Adventure travel that includes travel to remote locations to take part in outdoor activities28%Engage with the local community;to have more imm
128、ersive experiences28%Agritourism that includes visits to a farm,ranch or other agricultural business27%Take“hush trips”which includes exploring or vacationing while working26%An all-inclusive resort vacation24%Trips that include volunteer work,trail maintenance,trash pick-up,etc.24%Eco-tourism/susta
129、inability/environmentally friendly preferences20%Unique outdoor experiences such as cave exploration,canyoneering,hot springs,scuba diving,cattle drives/ranching19%Leading or taking part in a group on a youth trip15%Solo leisure travel(other than camping)13%None of these6%Canada:Crossing the Border
130、in 2O23Canadian campers(77%)are much more likely to cross the U.S./Canadian border for travel than U.S.campers(55%),but express some concerns about rules and regulations,whether its COVID-19 related(23%)or simply not knowing enough about the rules in general(17%).Canada:Trip Experiences in 2O23Canad
131、ian campers are eager to try a variety of travel experiences in the coming year,with the most popular being taking trips to experience natural events such as eclipse,migrations,star-gazing,and meteor showers(42%).Following close behind was interest in more food tourism experiences(35%).45SECTION 5MA
132、KING THE OUTDOORS MORE ACCESSIBLEAccessibility to the outdoors is impacted by a number of factors,both physical and emotional.Whether there are impediments to participation based on locations that do not offer access and accommodations for those who may have physical limitations,or whether the indiv
133、idual does not feel welcome,safe or comfortable.While the results of this research demonstrates that the outdoors attracts a higher than average percentage of participants who report some type of physical limitation,other factors are contributing to accessibility of our outdoor spaces.46Making the O
134、utdoors More AccessibleKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023Accessibility Among People with DisabilitiesAmong all leisure travelers,about one-third view camping as more accessible than other outdoor activities for people with disabilities,including three-fourths who say that
135、 it is either the same or more accessible.When compared to other forms of leisure travel,the pattern is similar among all leisure travelers.Difficulty with mobility among campers is quite high,with 4-in-10 campers overall suggesting that they have at least some level of difficulty walking or climbin
136、g stairs.This rate is above what is observed in the overall U.S.population,which includes 26%of all residents,according to the CDC.Another 1-in-5 report difficulty with everyday tasks,or visual impairments.In addressing the issues that are related to campground access,close to half of those who have
137、 or camp with individuals who have physical disabilities say that restroom access represents the greatest barrier to camping.Walkways are also mentioned by more than a third of these campers,and close to a third say that knowing in advance which campgrounds offer better accessibility is also a barri
138、er(as well as help choosing a place to stay).When asked what a campground could do or provide that would better meet the needs of those with disabilities,again,the most commonly cited area for improvement is the bathroom/bath house.Having paved areas(e.g.,patio sites)is also noted,including level pa
139、ths to navigate the campground,level campsites,accessible cabins and easy to use hook-ups for RVers.AccessibilityCamping is more accessible than other forms of outdoor recreationCamping is more accessible than other forms of travel40%35%42%36%CampersAll Leisure Travelers47WhiteHispanicBlackAsian21%4
140、7%53%38%No instanceUncomfortableinstances54%19%Ethnicity in CampingWhile growth among Black,Hispanic,and Asian campers has increased over the past nine years,many of these campers are at risk of lapsing.As noted,some report instances of feeling unwelcome or uncomfortable in the outdoors,but other fa
141、ctors are impacting this result.To affect retention among Black,Hispanic,and Asian campers,it will be important to not only ensure that they are welcomed and encouraged while participating in the outdoors,but importantly,to encourage participation in camping at a younger age,multiple times,and have
142、those experiences include their family members and close friends.The previous research on teen campers,as well as the summary on Gen Z campers in this report,points to the powerful effect these youth camping experiences have on continued participation and enjoyment of the outdoors.White campers are
143、twice as likely as Black,Hispanic,or Asian campers to have multiple camping trips during their teen years.Many of the impediments to camping are evident among those from the different ethnic groups.First and foremost,Hispanic(47%),Black(53%),and Asian campers(38%)are most at-risk to continue camping
144、.There is a potential fall-off across all of these campers in the coming months.The primary impediments are most likely to include a sense of safety and security while camping(33%among Hispanic campers,37%among Black campers),having a bad camping experience,or having no one to camp with.Experiences
145、while in the outdoors also represent barriers to camping.Six out of ten Black campers and close to half of Hispanic and Asian campers have experienced instances of feeling uncomfortable or unsafe while in the outdoors.The impact of these instances dramatically affects the likelihood of continued par
146、ticipation in the outdoors,including 54%who are likely to continue(46%at risk)compared to 81%of campers who have not experienced these instances(only 19%at risk).At-Risk of Not Camping 202348Making the Outdoors More AccessibleKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023Say that cam
147、ping is a time to just relax and not feel like they must be somewhere or so something60%Like to let loose and blow off steam when they go camping58%Say camping is a great way to escape the stress of everyday life56%Say camping helps improve their relationships with family and friends55%Say camping h
148、elps with their emotional well-being55%Like to be physically active while camping55%Gen Z Campers:The Importance of Camping When YoungerAmong Gen Z campers who camp 3+times per year,nearly half(45%)say that they learned to appreciate the time spent with family and friends in the outdoors,thanks to t
149、hose camping experiences from their teenage years.They view spending time in nature with friends and family as the key benefit of camping,and this desire to spend more quality time with family and friends drove their desire to camp more.Benefits of Camping Among Gen Z Campers49How Socio-Economic Sta
150、tus Impacts CampingCampers with proportionately lower household incomes are less likely to continue camping this year(30%unlikely vs.16%of higher income households),due to inflation and increased prices(32%vs.20%)or for financial reasons in general(33%vs.13%).Only 9%will be able to use their tax ref
151、und on camping or travel,compared to 36%of higher income campers.By contrast,during a down economy,camping offers a respite for lower income families,with more than half(52%)saying that camping offers a more cost-effective way to travel,and 43%noting that camping is the one travel option they can co
152、unt on(compared to 27%of higher income campers).50Making the Outdoors More AccessibleKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023Impacted by access to technologyTransportation as a barrier to campingFinding locations to accommodate specific needsImpacted by inflation and gas prices
153、80%62%45%21%42%25%35%51%Suburban/Rural ResidentsUrban ResidentsChallenges With Area of ResidenceArea of residence represents a set of accessibility barriers,primarily among urban residents.Campers who reside in urban areas are significantly more likely to report that transportation is a barrier to c
154、amping(45%vs.21%).Urban residents are more connected to technology,and likely travel farther to go camping,thus requiring it to get away.Urban campers are much more likely to be millennials(54%)versus rural campers(38%).This younger,more connected group is more likely to need access to technology fo
155、r their jobs,resulting in extended camping stays attributed to technology access.Barriers to Camping Urban vs.Rural Residents51SECTION 6DEMOGRAPHICS52DemographicsKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023202220021CensusGen ZMillennialsGen XBaby BoomersMatureNew Campers
156、202220021Overall31%27%31%11%35%36%18%5%4%4%3%3%6%10%13%25%40%46%19%7%31%13%37%30%19%9%35%37%15%4%5%11%6%5%14%9%6%5%7%18%33%37%19%54%16%25%41%17%29%43%14%26%45%11%Gen Z Campersin 2022Census$25,000$25,000 to$49,999$50,000 to$74,999$75,000 to$99,999$100,000+25%25%25%18%11%21%201819%28%21%14%
157、18%201920%28%20%13%19%202021%17%19%13%30%202113%18%19%13%37%202220%20%17%15%28%20%19%17%19%GenerationsProportionally,camping is getting younger over time,including the highest ever representation among Gen Z campers.Percentage of Campers by GenerationPercentage of Campers by Household IncomeIncomeFo
158、r 2022,household income reset somewhat,but still includes a higher proportion of high-income households when compared to pre-COVID-19 participation.53CensusAll OtherAsianHispanicBlackWhite64%20222002171%68%63%60%12%14%10%15%61%6%13%13%9%11%12%5%7%11%7%7%2%4%4%5%5%12%16%5%3%202220182019202
159、1Census64%12%16%5%3%49%14%22%14%1%50%16%17%14%3%202039%24%15%14%8%46%22%13%12%7%45%22%16%10%7%All OtherAsianHispanicBlackWhiteEthnicityHousehold ethnicity continues to be reflective of the overall population,with Hispanic campers now comprising 15%of all camper households.Since 2O14,the proportion o
160、f camping households who identify as Black has more than doubled,while the proportion of Hispanic campers has improved nearly three-fold.Ethnicity 2012 to 2022Ethnicity Among New Campers 2015 to 202254DemographicsKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 202320022201820172
161、0162015U.S.Overall1%5%7%38%47%46%51%47%52%46%52%49%54%61%54%62%58%46%57%8%8%10%12%12%14%Same-Sex HouseholdsCamping,as observed in the past,is more likely to attract same-sex households and especially same-sex households with children.Same-Sex Camper Households 2015-2022*The CPS is administered by th
162、e Census Bureau using a probability selected sample of about 60,000 occupied households.Same-Sex Camper Households With ChildrenCamper Households With Children55METHODOLOGY Background This report represents the ninth annual installment of a detailed reporting comparing the latest iteration of the No
163、rth American Camper Survey to the previous results.The survey,commissioned by Kampgrounds of America,Inc.(KOA),is designed to provide a detailed accounting of the U.S.and Canadian camping markets including the incidence of camping overall,a description of who is camping in the U.S.and Canada,how the
164、y are camping,what prompted them to start camping,what keeps them camping,and other key descriptive areas such as media preferences and use of technology.This effort,on an overall basis,will be compared to a benchmark camping incidence study conducted in 2012,followed up in 2014,2015,2016,2017,2018,
165、2019,2020,2021,and 2022.U.S.and Canadian Household Results The results of the most recent iteration of the North American Outdoor Hospitality Report are based on a total of 4,100 surveys completed among a random sample of U.S.(n=2,900)and Canadian(n=1,200)households.Within the U.S.sample of househol
166、ds,results are stratified by Census Region:Northeast(n=725),Midwest(n=725),South(n=725),and West(n=725).Overall,a sample of n=2,900 U.S.households is associated with a margin of error of+/-1.82 percentage points,while a sample of n=1,200 Canadian households is associated with a margin of error of 2.
167、83 percentage points.All surveys were completed only via an outbound solicitation sent to a randomly selected cross-section of U.S.and Canadian households.In order to calculate overall incidence,the sample of respondents was statistically balanced to ensure that the results are in line with overall
168、population figures for age,gender,and ethnicity.Some results may not add to 100 percent due to rounding.Other Research Additional studies and sources cited in the 2023 North American Camping&Outdoor Hospitality Report include:North American Camping Report 2014 to 2022:Sponsored by Kampgrounds of Ame
169、rica,Inc.and available atKOAKOA Monthly Research Reports March 2021 to April 2023:Sponsored by Kampgrounds of America,Inc.and available atKOA2023 North American Camping&Outdoor Hospitality Report Citation Information For use in third party news sources or other material,please cite the source as:The
170、 2023 North American Camping&Outdoor Hospitality Report sponsored by Kampgrounds of America,Inc.Please remember that while the report name reflects 2023,the data for each year reflects behavior for the previous camping season.For questions regarding usage,please email .Camping Incidence The sample o
171、f households from which the surveys were completed was statistically balanced to ensure that the results are in line with overall population figures by age,gender and ethnicity.56Methodology&GlossaryKOA NORTH AMERICAN CAMPING AND OUTDOOR HOSPITALITY REPORT 2023GLOSSARYResearch TermsBaby Boomer Born
172、19461964Camping For the purposes of this study,camping is defined as“any occasion when you spent at least one night outside of your primary residence and stayed in accommodations such as a tent,trailer,RV,vehicle or cabin/cottage at a campground.”Dispersed Camping The term used for camping anywhere
173、in the National Forest outside of a designated campground.Dispersed camping means no services such as trash removal,and little or no facilities which may or may not include tables and firepits.Generation X(Gen X)Born 19651980Generation Z(Gen Z)Born 19972012Glamping Defined as staying in unique accom
174、modations with enhanced services and amenities.Incidence For camping incidence,this figure is calculated by dividing the total number of households with at least one person who camps divided by the total number of eligible households.Millennial Born 19811996Overlanding An“overlanding”experience is w
175、here you travel in an off-road vehicle,taking back roads,no services/amenities,you are completely self-sustaining and the purpose is the journey.Peer-to-Peer RV Rental A rental that occurs between a private RV owner and a renter.Generally,this is facilitated by a designated marketplace.Public Land C
176、amping Staying at a public campground in a national park,state park,municipal campground,national forest campground,national forest land,BLM land,designated wilderness areas.RV Includes type A,B,or C motorhomes,travel trailers,fifth-wheels,pick-up campers,pop-up trailers and small van campers.RVing
177、Experience(used in new camping experiences)Where you travel in an RV from destination to destination.Silent/Mature Born prior to 1946Van Life Defined as a form of adventure tourism that involves a van that is livable and self-sustained,used to access remote areas to recreate in.Types of RVsFifth-Whe
178、el Trailer The fifth-wheel travel trailer can have the same amenities as the conventional travel trailer,but is constructed with a raised forward section that provides a spacious bi-level floor plan.These models are designed to be towed by a pick-up truck equipped with a device known as a fifth-whee
179、l hitch.Pick-up Camper/Truck Camper The truck camper is a portable unit designed to be loaded onto,or affixed to,the bed or chassis of a pickup truck.The slide-in units are easily loaded and unloaded from the bed of the truck,freeing the trucks bumper to tow boats,ATVs and other trailers.Roof Tent A
180、 tent that is designed to easily mount directly to the rack or aftermarket bars on the rooftop of a vehicle.Small Van Camper a smaller vehicle that provides both transport and sleeping accommodation.Travel Trailer Conventional travel trailers offer a wide range of floor plans,sizes and conveniences.
181、Pop-up Trailer Also known as pop-ups and tent trailers,folding camping trailers have canvas sides that extend to reveal queen size beds.The folding camping trailer stows away for easy,lightweight towing.Type C MotorhomeMotorhome Motorized RVs are vehicles designed as temporary living quarters for recreational camping,travel,or seasonal use that are built on a motorized chassis.Type A MotorhomeType B Motorhome“Types of RVs”credit:GoRV