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1、 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Unraveling the D2C wave
2、 in Indias consumer commerceBased on conversations on QuoraMarch 2023 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independentmember firms affiliated with KPMG International Limited,a private English comp
3、any limited by guarantee.All rights reserved.Unraveling the D2C wave in Indias consumer commerce|2Introduction 03A segmental analysis of our D2C study 04Beauty and Skin Care 05 Hair 07 Makeup Eyes,Face,Lips,and Nails 08 Skin 10Hygiene and Personal Care 12 Personal Grooming 13 Hair Removal 13 Dental
4、Hygiene 13 Sanitary 13Packaged Food 15 Healthy Snacks and Beverages 15 Pet Food 17Conclusion 19Acknowledgements 23 2 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independentmember firms affiliated with KP
5、MG International Limited,a private English company limited by guarantee.All rights reserved.IntroductionConsumer commerce is gradually becoming the new norm as consumers are becoming truly omnichannel and experimenting with new brands on the backdrop of the incredible Indian e-commerce growth journe
6、y.Consumer commerce is a state where,increasingly,consumers have the ability to engage with brands more directly as well as have the flexibility to leverage traditional and digital channels for doing so.The Indian D2C market value was worth approximately USD12 billion in 2022.The same is projected t
7、o surpass the mark of USD60 billion by 2027,by growing at a CAGR of 40 per cent1.Consumers today are bombarded with numerous choices due to the presence of multiple touchpoints across channels.Due to this,consumers have a plethora of choices.However,it has become more complex with high variation in
8、decision making criteria.According to a recent industry study,Indian consumers have more online interactions with companies/brands than the global average with more than 50 per cent preferring virtual experiences to real world experiences.2 The Millennial group(70%of the total sample size)forms the
9、largest consumer base in India and are likely to share their personal data in order to have personalised engagement.3KPMG in India,in association with Quora,has analysed the evolving consumer trends by leveraging Quora user data to understand their level of interest across various product categories
10、 in the D2C space.In addition to this,we have also examined Global Web Index data in order to estimate the market potential for different segments.This study aims to provide insights into consumer choices.The following segmentation of the D2C market has been put together in the report:1.India D2C Re
11、port 2022,CII,Accessed on 16 January 20232.Voice of Consumer Survey,2022,Euromonitor.Accessed on 16 January 20233.The World Factbook,Central Intelligence Agency.Accessed on 16 January 2023Beauty and Skin care(Hair,Skin and Makeup Eyes,Face,Lips,and Nails)Hygiene and Personal Care(Personal grooming,H
12、air removal,Dental hygiene and Sanitary)Packaged Food(Healthy Snacks and Beverages,Pet Food)We hope you will find the study insightful in your growth journey as we adapt to the new ways of consumer engagement.Basis the data provided by Quora concerning its users activities,we have extracted insights
13、 from each of the segments using the following pillars(3 Pillar Curiosity Recommendation Engagement(CRE)analysis):Users level of Curiosity:Based on the number of QuestionsUsers activeness for Recommendations:Based on the number of Up-votesUsers Engagement:Based on the number of User Follows 3A segme
14、ntal analysis of our D2C study 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independentmember firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights res
15、erved.4 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Content views-Be
16、auty0%5%10%15%20%25%30%35%40%45%50%Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q--23Content views of popular topicsTime Period Dermatology Skin Care Products Beauty Products and Cosmetics Hair Loss and Baldness HairstylesRapid urbanisation,increase in disposable income and growing aspirations
17、 of the selfie generation have led to a new wave in the beauty and skincare market.The Beauty and Skin Care segment is a highly competitive battleground,as both domestic and international players are vying for increased market share.For the purpose of this study,the segment has been divided into Hai
18、r,Makeup and Skin.Quora data from FY20 FY23 indicates a significant upward trend in content views of Beauty and Skin care topics.An analysis of the five popular topics based on content views reveals that dermatology is the most widely viewed topic in this category.The same is followed by Hair Loss a
19、nd Baldness,Hairstyles,Skin Care products as well as Beauty Products and Cosmetics.The topic of Dermatology consistently sustained its share throughout the given time period.This is due to the fact that with rising cases of skin conditions,users have been consciously seeking for remedies.Source:Inte
20、rnal Quora data,April 2019 to September 2022Analysis of popular topics based on content views on Quora-BeautyBeauty and Skin Care 5 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms af
21、filiated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Source:Internal Quora data,April 2019 to December 2021Analysis of popular brands based on content views on QuoraContent views-New Age D2C Brands vs Legacy Brands0%10%20%30%40%50%60%70%80%Q1Q2Q
22、3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q--23Content views of popular topicsTime PeriodNew Age BrandsLegacy BrandsThe chart illustrates the content views for the top three new age and legacy Direct-to-Consumer(D2C)brands over the given period.The brands were chosen based on the highest content
23、 views from FY2019-2020 to FY2022-2023.The data indicates that the new age D2C brands gained popularity and surpassed the content views of Legacy Brands in Q4 of FY2019-2020 and have sustained the position since then.It can also be observed that both the trend lines form a vertically inverted image,
24、implying them being substitutes of one another.6 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guara
25、ntee.All rights reserved.Source:All-time internal Quora dataBasis content views on hair-care topics on Quora from Q1 of 2019 to Q2 of 2022,Hair Loss and Baldness accounts for 31 per cent of total content views,whereas Hairstyles and Hair Colour together contribute 32 per cent of the total content vi
26、ews.The remaining share of views is made up of topics such as Hair Growth,Hair Care Advice and Hair Products.This outline presents a comprehensive understanding of the various fields of conversation within the Beauty and Skin Care industry,including Hair,Makeup,and Skin.3-Pillar CRE AnalysisSome tre
27、nding topics of discussion in the Hair segmentHair colorHair Loss and BaldnessHairstylesHow do you choose the right hair colour?What are the best hair care products for curly hair?How do I stop hair fall and re-grow it?What is your hair care routine?RecommendationEngagement25%20%25%22%32%10%19%20%14
28、%Curiosity3 Pillar CRE Analysis-HairHair01 7Hair colorHair Loss and BaldnessHairstylesHair colorHair Loss and BaldnessHairstyles 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affil
29、iated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Makeup is a popular theme of conversation on Quora with topics like Makeup,Beauty Tips and Beauty Products and Cosmetics seeing high engagement from users looking for product recommendations and
30、sharing their reviews.Makeup02Source:All-time internal Quora data49%26%43%22%20%15%12%13%71%10%11%8%3 Pillar CRE Analysis-MakeupCuriosityRecommendationEngagement 8NailEyeFaceLipsNailEyeFaceLipsNailEyeFaceLips 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and
31、 a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.The topics related to face makeup are the most popular on Quora as they have the highest level of engagements acros
32、s two pillars(Recommendation and Curiosity).It accounts for 75 per cent of the total content views in this segment,followed by Nail&Eye topics respectively.Topics on Eyebrows top the list of trendingtopics under Eye as a category.The samehas witnessed the highest level of curiosity,recommendation an
33、d engagement.Facial masks have become a highly populartopic within the Face Makeup category,havinga significant question and upvote count.Additionally,foundation products have thehighest level of engagement among users,followed by blush and blusher.Quora users are also interested in Lip makeup-relat
34、ed topics,accounting for 82 per cent oftotal questions in the Lip makeup category,Lipstick and Lip Balm are the most widelydiscussed and followed topics in this category.In the Nail category,users are primarilyinterested in and recommending Nail Care.Thissuggests that users have a solid understandin
35、gof the Nail Art category and have progressedbeyond the product exploration stage.Some trending topics of discussion in the Makeup segmentWhat is your best makeup advice for a beginner?Which is the best foundation and compact powder for dry skin?Whats the best eye shadow palette in your opinion?What
36、 is the best long lasting lipstick?What are the best nail care products?9 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English
37、 company limited by guarantee.All rights reserved.Basis content views from Q1 of 2019 to Q3 of 2022 for the skincare segment on Quora,the topic Skin Care Products has the highest views contributing 52 per cent to the content views in the segment,followed by 38 per cent from Acne and Acne Removal.The
38、 remaining is constituted of topics relating to Skin care tips,Sunscreens and Salons.The Engagement analysis shows that the users are more interested in the root cause elimination for the skin problems like acne and are less curious about the quick fixes such as hiding the imperfections with face ma
39、keup.Skin03Source:All-time internal Quora data6%10%2%4%47%33%RecommendationEngagement80%39%54%Curiosity3 Pillar CRE Analysis-SkinSome trending topics of discussion in the Makeup segmentWhat is your secret to glowing skin?Which cream is best for removing dark spots on the face?What are the best anti-
40、aging skin products?What is the best SPF to use on an Indian skin?As a dermatologist,what skincare essentials do most people miss?What are your top tips for skincare?10Skin Care ProductsSunscreenAcne and Acne RemovalSkin Care ProductsSunscreenAcne and Acne RemovalSkin Care ProductsSunscreenAcne and
41、Acne Removal 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Proclivity
42、of Quora users to purchase onlineA Global Web Index survey suggests that Quora users are more likely to purchase personal care products online compared to the average internet user in India.Hairstyling,grooming and skincare products are at the top of the online purchase list.Quora users are 81 per c
43、ent more likely to purchase hairstyling products online,80 per cent more likely to purchase grooming and shaving products online and 77 per cent more likely to purchase skincare products online than the average internet user in India.More than essentials like shampoo and conditioner,users are more l
44、ikely to purchase beauty products like cosmetics,hair colouring products and fragrances online.%likelihood of Quora users to purchase online compared to the average internet userSource:Global Web Index survey of 58,000 participating internet users in India between January 2022 to September 2022;comp
45、arisons are made to the average Internet user in IndiaLikelihood of Quora users to purchase personal care products onlineShampoo 40%Conditioner61%Moisturizer61%Fragrance(e.g.perfume,aftershave)69%Deodorant70%Grooming and shaving products(e.g.razors)80%81%Hair styling products75%Make-up/cosmeticsSkin
46、care products77%Hair coloring products71%11 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.
47、All rights reserved.Hygiene and Personal CareAccording to Invest Indias analysis,1 the Hygiene and Personal Care market is projected to be worth USD15 billion by 2023 in India.The primary factors backing this projection are rise in awareness amongst the consumers and easy access to information preva
48、iling in the market.Content views in the Hygiene and Personal Care category on Quora witnessed a steep rise starting from Q4 of FY2021-2022 and has been on an uphill ever since.Under this segment,the four trending topics which have been observed based on the total topic views on Quora are Personal G
49、rooming,Hair removal,Dental Hygiene and Sanitary.Based on the total content views in the duration of Q1 of FY 2019-20 to Q2 of FY 2022-23 on Quora,Personal Grooming accounts for 39 per cent of the share,Hair removal for 29 per cent,Dental Hygiene for 22 per cent and Sanitary for 8 per cent.As per Qu
50、ora data,in the hygiene and personal care space,topics related to Dental Hygiene are the most talked about topic and Personal Grooming is the highest on the list being recommended and engaged with.Source:Internal Quora data,April 2019 to September 2022Analysis of popular topics based on content view
51、s on Quora-Hygiene and Personal CareContent views of popular topics 0%10%20%30%40%50%60%70%Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q--23Time PeriodContent views-Personal Hygiene3 Pillar CRE Analysis-Hygiene and Personal Care1.Personal Care and Hygiene,Invest India,Accessed on 16 January 2
52、023 12 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Some trending top
53、ics of discussion in the Hygiene and Personal Care segmentWhat are the best Hygiene and Personal Care products?Which is better-shaving foam,shaving cream or shaving gel?Whats your favourite menstrual hygiene brand?Source:All-time internal Quora dataCuriosityRecommendationEngagement43%29%16%12%43%35%
54、14%8%53%24%21%2%13Personal GroomingHair RemovalDental HygieneSanitaryPersonal GroomingHair RemovalDental HygieneSanitaryPersonal GroomingHair RemovalDental HygieneSanitary 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global org
55、anisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.The Feminine Hygiene Products segment on Quora shows an increasing level of interest for non-conventional female hygiene products.Menstrual Cups and Tam
56、pons together contribute 53 per cent of the total content views in the category,more than the 46 per cent share of the more conventional sanitary napkins.An interesting trend emerged in the 3-pillar CRE analysis where even though Sanitary Napkins is the more talked-about subcategory,the engagement i
57、s higher on Menstrual Cups,meaning that people are more likely to follow non-conventional female hygiene products but less likely to talk about them.Feminine hygieneSource:All-time internal Quora dataRecommendationEngagementCuriosity43%43%14%5%50%45%56%28%16%14Menstrual cupsSanitary napkinsTamponsMe
58、nstrual cupsSanitary napkinsTamponsMenstrual cupsSanitary napkinsTampons 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English
59、company limited by guarantee.All rights reserved.Packaged FoodCOVID-19 has brought about a paradigm shift in the eating habits of consumers.As they were bound with work from home mandates,experimenting with various foods became easier.There is an increasing preference for healthier eating options as
60、 people are becoming more health-conscious.According to a 2022 Global Web Index survey,57 per cent of Quora users are interested in health food and drinks.For this analysis,Green Tea,Oatmeal and Cereals are considered as the product categories as these have a majority share in the universe of the se
61、gment.The remaining includes Cornflakes,Muesli and Protein Bars.Healthy Snacks and Beverages 15Source:Based on responses of 58,000 participating Internet users in India between January 2022 to September 2022;comparisons are made to the average Internet user in India).2023 KPMG Assurance and Consulti
62、ng Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Source:All-time internal Quora data3 Pillar CRE analysis
63、-Healthy Snacks and Beverages51%24%25%54%37%9%59%23%18%RecommendationEngagementCuriositySome trending topics of discussion in the Healthy Snacks and Beverages segmentHow much time should you leave between a meal and a snack?Which is the best for weight gain:oats or cornflakes?Which ones are the best
64、 green tea brands in India?Out of the total content views in the duration of Q1 of FY 2019-20 to Q2 of FY 2022-23 on Quora for the given segment,Green Tea(60 per cent),Oats and Oatmeal(26 per cent)and Cereals(8 per cent)are the top 3 categories.Green Tea is the most talked-about with the highest lev
65、el of curiosity,recommendation,and engagement,followed by Cereals and Oatmeal.Cereals have significant growth potential with a high number of user followers,but a relatively low level of curiosity,indicating users are aware and willing to recommend and engage with it.16GreenTeaCerealsOatmealGreenTea
66、CerealsOatmealGreenTeaCerealsOatmeal 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rig
67、hts reserved.Due to a rise in the adoption rate of pets,majorly of dogs,amid COVID-19,the demand for dog food had been on an all-time high in Q1 of FY2021-2022.Both the categories are having a negative correlation in terms of their traction i.e.as soon as the peak in the content views of Dog Food hi
68、t,so did the bottom for Cat Food.0%10%20%30%40%50%60%70%80%90%100%Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q--23Content view of popular topicsTime Period Content views-Pet Food Dog food Cat FoodSource:Internal Quora data,April 2019 to September 2022Analysis of popular topics based on conte
69、nt views on Quora-Pet FoodAs pet owners spent a greater amount of time with their pets during the pandemic,experimenting with different pet foods increased.Rise in demand has led to a significant increase in pet food production.The Indian Pet Food market increased from USD261.40 million in 2019 to U
70、SD451 million in 2022 at a CAGR of 20 per cent.2 Quora data shows that the Pet Food segment views spiked heavily during the first quarter of 2021.This is primarily because of the rise in conversations about dog food with people researching the best diets and brands for their furry friends.Pet Food2.
71、Consumer Health and Lifestyle survey,Euromonitor.Accessed on 16 January 2023 17 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private E
72、nglish company limited by guarantee.All rights reserved.Source:All-time internal Quora data3-Pillar CRE AnalysisDog food constitutes for 81 per cent and cat food for the remaining of their total combined content views in the duration of Q1 of FY 2019-20 to Q2 of FY 2022-23 on Quora.Dog food dominate
73、d when it came to being talked about,recommended and engaged with on Quora.63%37%70%30%81%19%RecommendationEngagementCuriositySome trending topics of discussion in the Pet Food categoryHow do you choose healthy dog food?Which brand is good for buying dog food online?How do you know if pet food is he
74、althy for your pets?What are the healthiest wet and dry cat food brands?The questions under the Pet Food segment primarily revolve around seeking recommendations for dog food as well as reviews on prevailing brands.18Dog foodCat foodDog foodCat foodDog foodCat foodConclusion 2023 KPMG Assurance and
75、Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.19 2023 KPMG Assurance and Consulting Services L
76、LP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Consumers have shifted their preferences to having more customisation
77、 in the goods and services being offered.Thus,this no longer renders an approach to building general marketing strategies fruitful.Rising support from the Indian government in terms of funding,liberalisation,fueling digital e-commerce and related policies have served as a push for the augmentation o
78、f the market.The pandemic has surged the amalgamation of offline and online shopping.Brands are now integrating with online sales channels to ensure a seamless shopping experience for customers.Further,many D2C brands today have started adopting tech-enabled solutions to streamline processes and eff
79、iciencies around supply chain and warehouse management.With the help of social media marketing,fashion and personal care brands have been enabled to market their products more effectively,be it through their own portal or with the help of influencer marketing.Voice based shopping as well as directly
80、 through WhatsApp and chatbots are gaining traction.With a surge in delivery apps and the increasing sophistication of loyalty schemes,online shopping is becoming a way of life.However,a customer is more likely to continue using a channel if the effort required,whether physical or emotional,is minim
81、ised.Therefore,companies are adopting an omni-channel model to help consumers accomplish their objectives simply,easily and cost effectively.Beauty and Skin Care consumers prioritise eliminating root causes of skin issues over quick fixes.This can be seen with a higher share of following on topics l
82、ike acne and acne removal.Moreover,users actively look out for products and treatments for sustainable hair growth as well as occasional styling.Hygiene and Personal Care market moves simultaneously with the growth in the level of awareness and health consciousness of the consumers.India owns 22 per
83、 cent share in the Hygiene and Personal care market of the APAC region and has witnessed tremendous growth in its export by registering a 26 per cent increase in a span of four years previously.1Healthy Snacks and Beverages Healthy Snacks and Beverages market has been synonymous with being a conveni
84、ent source of nutrition for consumers due to the rising need for affordability and accessibility.Furthermore,Green tea has been in high demand lately as more and more Quora users are recommending and following it.Cereals and Oatmeal are considered to be close substitutes for having full-fledged meal
85、s.Cereals is a popular topic on Quora under the segment and Oatmeal,being an English-style breakfast,has also gained traction amongst Quora users lately as the market is in a developing stage.1.Personal Care and Hygiene,Invest India,Accessed on 16 January 2023 20About KPMG in IndiaKPMG entities in I
86、ndia are professional services firm(s).These Indian member firms are affiliated with KPMG International Limited.KPMG was established in India in August 1993.Our professionals leverage the global network of firms,and are conversant with local laws,regulations,markets and competition.KPMG has offices
87、across India in Ahmedabad,Bengaluru,Chandigarh,Chennai,Gurugram,Hyderabad,Jaipur,Kochi,Kolkata,Mumbai,Noida,Pune,Vadodara and Vijayawada.KPMG entities in India offer services to national and international clients in India across sectors.We strive to provide rapid,performance-based,industry-focused a
88、nd technology-enabled services,which reflect a shared knowledge of global and local industries and our experience of the Indian business environment.2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independen
89、t-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.21About QuoraWe connect the people who have knowledge to the people who need it,bring together people with different perspectives so they can understand each other better,and
90、empower everyone to share their knowledge for the benefit of the rest of the world.Quora for Business connects thousands of brands to over 100 million insightful Quora users in India across a wide range of topics,transforming the way brands share their industry expertise and form relationships with
91、customers.With products such as Quora Ads and Promoted Answers,businesses can influence a high-intent audience during the consideration phase of their purchase process.Businesses come to Quora to highlight their position as an industry thought leader,drive traffic back to their website,and build val
92、uable relationships with customers.About our usersQuora users are naturally curious about the world around them,making them eager to connect with individuals with diverse perspectives and a shared zeal for knowledge.This means they are actively seeking solutions that improve their lives and the busi
93、nesses they work for.Today,thousands of businesses use Quora to reach high-value customers in the consideration stage of their brand journeys.64%36%GenderFemaleMaleAge18-2425-3435+Audienceof Quora usersconduct online product research through consumer reviews51%47%27%24%36%64%Whos on Quora?2023 KPMG
94、Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.22Source:Based on Internal Quora D
95、ata,GWI Core 2021 survey of participating Quora users in India 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company li
96、mited by guarantee.All rights reserved.Acknowledgements Authors KPMG in India Pallab Roy Shreya Jain Niyanta MahadeviaMarketing Compliance and Design Sameer Hattangadi Anupriya RajputKPMG in India We acknowledge the efforts put in by the core team,right from initiation to publication of this report.
97、Quora in India We would also like to thank the below core team members from Quora for their inputs and suggestions.Authors Quora Neha Chimbulkar Maitreyee Ghadigaonkar Anuj Bhatia 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG gl
98、obal organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Unraveling the D2C wave in Indias consumer commerce|23 23KPMG in India contact:Quora in India contacts:Pallab RoyPartner,Business ConsultingE:Ni
99、tin PatilBusiness Head,India,QuoraE: IndiaQuora E:The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity.Although we endeavour to provide accurate and timely information,there can be no guarantee that such infor
100、mation is accurate as of the date it is received or that it will continue to be accurate in the future.No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.KPMG Assurance and Consulting Services LLP,Lodha Excelus,Apoll
101、o Mills Compound,NM Joshi Marg,Mahalaxmi,Mumbai 400 011 Phone:+91 22 3989 6000,Fax:+91 22 3983 6000.2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organization.This document is meant for e-communication only.Follow us on: beyond