《WGSN:2025未来旅行者报告(英文版)(36页).pdf》由会员分享,可在线阅读,更多相关《WGSN:2025未来旅行者报告(英文版)(36页).pdf(36页珍藏版)》请在三个皮匠报告上搜索。
1、The Future Travellers The way we travel is changing.From the rise of medi-luxe to a growing insistence on regenerative and socially responsible experiences,new needs and motivations are emerging.In this report,created in collaboration with Soneva,we examine the key trends that will shape the future
2、of luxury travel.We also profile five personas,revealing their shifting priorities and how these will be met by the industry+If one silver lining has emerged from the Covid-19 pandemic,its a renewed sense of purpose.For many of us,the crisis has been a catalyst to re-evaluate what matters,who matter
3、s,and what we want our future to look like with this new focus offering a route out of the stress,anxiety and disorientation of the past three years.A new determination to live with intent will inform consumers travel choices,imbuing their time spent away with a greater significance and causing them
4、,perhaps,to travel less but travel wiser.And as the desire for meaningful engagement with people,places or experiences resurfaces to compensate for the isolation of the pandemic,our reasons for travelling will ultimately demand as much consideration as our destinations.This report compiled in collab
5、oration with Soneva,creators of award-winning sustainable resorts in the Maldives and Thailand,and pioneers of“barefoot luxury”outlines how a new“make every moment count”mindset will affect the global travel industry,while exploring the concerns and convictions that will propel future travellers.Sta
6、rting with a macro analysis of global shifts,not just in travel but in lifestyle as a whole,it presents five key trends that will influence the industry over the next two to three years.These are followed by profiles of five travel consumers,identifying their priorities,values and ultimate travel ne
7、eds.Carla Buzasi,President&CEO,WGSNAbout SonevaFounded by husband and wife Sonu Shivdasani and Eva Malmstrm Shivdasani,Soneva was the first barefoot luxury resort of its kind,setting the blueprint for sustainable tourism in the Maldives with the opening of Soneva Fushi in 1995.Today,Sonevas family o
8、f resorts includes three trailblazing properties,Soneva Fushi,Soneva Jani and Soneva Kiri,and an ultra-luxurious yacht,Soneva in Aqua.Each outpost is a one-off,but all channel Sonevas signature SLOW LIFE philosophy,because at Soneva true“luxury”is defined by peace,time and space.Each day,guests are
9、encouraged to reconnect with themselves and the natural world through rare,unforgettable experiences that inspire and enthral.Soneva is a pioneer for responsible tourism,combining a conscientious,proactive approach to sustainability with exquisite luxury and intuitive personalised service.Carbon neu
10、tral since 2012,Soneva launched its Total Impact Assessment in 2016,a first for the hospitality industry,measuring its social and environmental impacts.In the UK New Year Honours 2023 Overseas and International List,Sonu Shivdasani was honoured as an Officer of the Order of the British Empire(OBE)fo
11、r services to tourism,sustainability and charity.About WGSNWGSN is the worlds leading trend forecaster.Were the ones leading the way,tracking the new and whats next.Were the experts behind the people who create the clothes you wear,the furniture in your home,the devices connecting you,the milk in yo
12、ur coffee,the lotion on your skin,the hotels you visit,the experiences you remember.Our team of forecasters and data scientists constantly track the signals of change that influence how people will think,feel and behave,shaping how they live,work and play.We forecast the trends driving change in the
13、 world,to help the worlds leading brands from startups to Fortune 500 companies create the products and experiences you will want for years to come.We help the world navigate change,so we all can create a better future.3WGSN+Soneva:The Future TravellersNow,voyager 4WGSN+Soneva:The Future TravellersH
14、ow has the travel industry been impacted by the events of the past three years?Have bags,will travelDespite rising fuel prices,inflation,flight cancellations,staff shortages and strike action,consumers are still prioritising travel,whether its to make up for lost family time during the pandemic or s
15、imply to get out and experience the world.Ready for actionActive travel and outdoor adventure are already playing a significant role in the travel industrys recovery.Future outdoor tourism will dial up the thrills even more,with trips designed to check off the wildest of bucket lists.Travel wiseTrav
16、el brands and regional governments are increasingly prioritising sustainable,regenerative and socially responsible experiences for consumers,while championing local and indigenous history.The bleisure principle Historically,travel has been separated into business or pleasure,but the rise of bleisure
17、 travel represents an exciting opportunity for consumers and the travel industry,as work-life boundaries continue to blur.Extended stays The growth of bleisure will see travellers opting to spend longer away.According to Amex Travels 2022 Global Travel Trend Report,55%of Americans say they are willi
18、ng to take longer trips this year because they can work remotely.5WGSN+Soneva:The Future TravellersMacro TrendsA changing worldFive global lifestyle shifts that will influence the travel consumers of the future01 Future Shock02 Call of the Wild03 Regenerative Imperative 04 Wellness 2.0 05 Intentiona
19、l Living6WGSN+Soneva:The Future TravellersFuture ShockWhat Coined by futurists Alvin Toffler and Adelaide Farrell in their 1970 book of the same name,Future Shock refers to the social and emotional paralysis triggered by the“shattering stress and disorientation”of the magnitude and velocity of chang
20、es in society.The multiple crises of the past three years have led to greater apprehension about the future,with desensitisation a feeling of numbness emerging as a defence mechanism against emotional fatigue.Overstimulation,sensory overload and fear of life returning to the way it was before the ad
21、vent of the Covid-19 crisis are also combining to induce an overwhelming sense of anxiety.WhyAn overload of stimulus driven by constant connectivity is one of the key contributors to a widespread sense of malaise.Sensory historian Mark Smith argues that the pandemic has triggered a“sensory revolutio
22、n”,whereby isolation and changing work patterns have rapidly shifted the way we use our senses to navigate the world.Touch is absent,while other sensory elements such as noise and artificial light seem harder to deal with following lockdowns.This rapid change,which would usually occur over decades o
23、r centuries,is driving overstimulation.As this grows,so too does sensory overload,which is when the brain receives more input than it can process.In an Ipsos and World Economic Forum survey that sampled more than 21,000 adults from 27 countries,86%of adults agreed with the statement“I want the world
24、 to change significantly and become more sustainable and equitable rather than returning to how it was before Covid-19.”FoNo(fear of normal)is another source of anxiety.It describes the feeling of not wanting to regress the worry that striving to return to the old normal will result in the continuat
25、ion of old oppressive mechanisms such as pay and gender inequality,racial disparity and unsustainability.How“The importance of mental and emotional hygiene will hit mass awareness in 2023,”says Andrea Bell,VP of Consumer Insight,WGSN.“Following the crisis in mental health that has arisen during the
26、pandemic,we will see new solutions for dealing with stress,anxiety,insomnia and disconnection.”These will include a growing movement towards self-prioritisation,as consumers are encouraged to focus on their individual wellness and take stock of what allows them to operate at their highest potential.
27、On an everyday basis,they will focus on the positive,on seeking small moments of joy that provide pleasure and satisfaction.Pursuing trends such as the#100DaysOfHappiness,they will take time to appreciate the present.Enlightened disconnection routines that support off-hour lifestyles or intentional
28、inactivity will emerge as a key coping strategy.Safe psychedelic experiences,notably involving micro-doses of psilocybin,are also gaining widespread acceptance.Macro Trends 01WGSN+Soneva:The Future TravellersTravel,offering as it does the chance to make profound human connections,take stock and gain
29、 wisdom,will emerge as a potent way to counterbalance our always-on,overstimulated lives.Following the crisis in mental health that has arisen during the pandemic,we will see new solutions for dealing with stress,anxiety,insomnia and disconnection”Andrea Bell,VP of Consumer Insight,WGSN“Travel impac
30、t As Karen Cassiday,managing director of the Anxiety Treatment Center in Chicago,USA,says:“If we become psychologically wise from the pandemic experience,we will build more opportunities for daily face-to-face interactions and forgo the idea of a largely virtual life,because our physical interaction
31、s with other people affirm our existence,our humanity and our interdependence on one another.”Travellers will re-evaluate their travel goals to focus more on enlightened detachment and meaningful engagement.All Soneva resorts,for example,have dedicated no-wifi zones,encouraging guests to fully engag
32、e with each moment.“Our No News,No Shoes philosophy is all about disconnecting from the stresses of daily life and reconnecting with the earth,with the sand between your toes,”says Dr Lilly-Marie Blecher,Sonevas chief science and medical officer.“No screens are visible in our villas,and the wi-fi ha
33、s a kill switch.Our clocks are also set one hour ahead,allowing the guests circadian rhythms to match the natural hours of day and night and we keep our lighting low to offer the best views of the night skies.”See:New Romantics;Wisdom Seekers;Virtuous VoyagersMacro Trends|8WGSN+Soneva:The Future Tra
34、vellersWhat With many people restricted to one short walk a day or less during lockdown,contact with the natural world became a cherished commodity.Outdoor pursuits such as hiking and gardening emerged as therapeutic counterbalances to always-on hustle culture and social media burnout.This was seize
35、d upon in particular by younger people,with the UKs Royal Horticultural Society noting a 533%increase in the number of 18 to 24-year-olds visiting its website during the pandemic.WhyThe Call of the Wild taps into a core belief that immersion in nature offers an antidote to the ills of post-pandemic
36、life.Engaging with rural environments is seen as nourishing and beneficial for our mental health.It can take the form of sporting activities,outdoor pursuits or even forest bathing an evolution of the Japan psychological exercise shinrin-yoku,loosely translated as“taking in the forest atmosphere”.An
37、d its not just theoretical.Research continues to show a link between spending time in nature and emotional wellbeing.In one study,the Department of Neuroscience at the Max Planck Institute for Empirical Aesthetics in Frankfurt am Main,Germany,monitored 24 subjects as they watched a series of videos
38、of natural landscapes,scanning their responses using functional magnetic resonance imaging(fMRI).They reported continuous ratings of enjoyment.As the studys authors wrote in their introduction,“Interactions with the natural environment can be highly impactful and aesthetically rewarding.Natural land
39、scapes are rich sources of beauty,pleasure,awe and fascination.”HowThe use of the word“awe”here is telling.When it comes to nurturing mental health,the concept of awe is emerging as a key resource.In a study carried out by the Applied Technology for Neuropsychology Lab in Milan,Italy,daily awe exper
40、iences ranging from time spent in nature,known as an“awe walk”,to listening to new music were found to reduce depression.The great outdoors provides low-footprint,high-reward activities designed to heal,furnish us with moments of awe and propel us towards our greatest potential.The latter point is t
41、ouched upon in a 2019 National Geographic article,Your Brain on Nature.It highlights research by David Strayer,a cognitive psychologist at the University of Utah,who has discovered that Outward Bound participants perform 50%better on creative problem-solving tasks after three days of wilderness back
42、packing.Our brains,Strayer says,“are easily fatigued.When we slow down,stop the busywork,and take in beautiful natural surroundings,not only do we feel restored,but our mental performance improves too.”Call of the Wild Macro Trends 02WGSN+Soneva:The Future TravellersTravel impact The move outdoors h
43、as been building momentum since 2020,when people across the globe began seeking their own versions of friluftsliv the Nordic concept of free-air life.“Friluftsliv can range from solo meditation to picnicking or hiking with friends,”says Joe McDonnell,Director of Insight,WGSN.“Through participation i
44、n friluftsliv,people have reported improvements in their mental health as well as maintaining or creating more stable interpersonal relationships.”“At Soneva we have always been inspired by nature its majesty,magnitude and mystery,”says Sonu Shivdasani OBE,Sonevas founder and CEO.“Nature is awe-insp
45、iring,and I believe that its beauty is an important contributor to ones overall wellbeing.Our goal at Soneva has always been to create a sustainable,natural environment for our guests to enjoy.At the heart of this is our slow life ethos,which is the guiding principle for all of our Hosts and our ope
46、rations.It is our moral compass as well as our operating compass.”“Nature is awe-inspiring,and I believe that its beauty is an important contributor to ones overall wellbeing”Sonu Shivdasani OBE,founder and CEO,SonevaThe pursuit of awe and the desire to commune with nature is also driving growth in
47、active tourism.From 2019 to 2022,San Francisco-based travel company Viator saw a dramatic increase in bookings for outdoor activities.Adventurous experiences,including water sports,sailing and glamping(+311%,+122%and+500%respectively,according to Viator),are projected by the World Bank to be the mos
48、t important sector for travel industry recovery.See:New RomanticsMacro Trends|10WGSN+Soneva:The Future TravellersWhat The climate emergency is pushing people to demand that businesses and governments actively promote change,with products and services that preserve the planet for all species.Consumer
49、s are now choosing agency over passivity,buying into businesses whose values and processes acknowledge the challenges of sustainability and make an effort to address them.Progressive companies will increasingly collaborate with local experts and utilise their wisdom,combining a Western and indigenou
50、s approach.WhyCatastrophes such as droughts,flash floods and wildfires are reshaping the way we interact with our surroundings.Extreme climate events have altered consumers understanding of sustainability,with a threat that was once viewed as conceptual now wreaking visible and lasting damage across
51、 the globe.As a consequence,sustainability has shifted from a lifestyle choice to a consumer demand.HowIn 2024,in a bid to tackle the monumental challenge of the climate emergency,we will see the emergence of protopias a term coined by futurist Kevin Kelly to describe a more pragmatic aspiration tha
52、n utopias,rooted in incremental steps towards progress.As Lisa White,Director of Interiors,WGSN,explains,“Multi-species thinking will put all of nature,not just humans,at the centre of design,and regenerative practices will gain momentum.Indigenous communities will be recognised as pioneers of circu
53、lar systems and resource wisdom,and innovators will find middle ground between new technologies and lo-TEK(Traditional Ecological Knowledge)design.”For businesses,the motivation to adopt circular systems will not only come from customers.Investors will also increasingly demand planet-positive strate
54、gies,and EPR(Extended Producer Responsibility)laws could require manufacturers to mitigate the environmental impact of their products throughout their entire lifecycle.Regenerative Imperative Macro Trends 03WGSN+Soneva:The Future TravellersTravel impact The desire for travel to reduce its environmen
55、tal impact is becoming a key concern across the globe.A survey conducted by IHG Hotels&Resorts polling consumers in the US,UK,Germany,Greater China,the UAE and Australia found that 60%of respondents agreed that they want to be more environmentally and socially conscious in their travels.New framewor
56、ks are already emerging to conserve natural resources and protect them from overtourism,by tapping into the wisdom of the indigenous people who know their country best.Multi-species thinking will put all of nature,not just humans,at the centre of design,and regenerative practices will gain momentum”
57、Lisa White,Director of Interiors,WGSN“Boosting indigenous representation not only benefits local communities,it also caters to a growing demand from travellers for authentic,responsible tourism.Australias Daintree Rainforest,for example,provides a key example of the way indigenous control can encour
58、age a less destructive form of travel.The Eastern Kuku Yalanji people now manage their ancestral homeland in partnership with the Queensland state government and are re-shaping the way visitors interact with it.In the coming years,enlightened tourism will inspire a new generation of travellers looki
59、ng to become dynamic contributors to their destinations whether by reviving local communities or leaving regenerative roots afterwards.For while sustainable tourism aims to minimise damage to a location,regenerative travel strives to improve it for future generations.Sonevas NGO,Soneva Namoona,works
60、 to empower zero waste communities across the Maldives.Namoona means exemplary in Dhivehi,the language of the Maldives.In partnership with local island communities in the Maldives,it provides funding,expertise and coordination for a waste management system that cleans up local islands and demonstrat
61、es how single-use plastic bottles can eventually be phased out.At the heart of the initiative is Soneva Water,located in Maalhos and rolled out to the neighbouring islands.Soneva Water provides an alternative to drinking water in single-use plastic with pure,filtered water in reusable glass bottles.
62、Soneva Namoona is also nurturing the next generation of ocean stewards through watersports,education and festivities.So far,Soneva Namoonas achievements have included diverting 286,104kg of recyclables from landfill or toxic open burning,delivering them instead to recycling partners,and improving th
63、e swimming skills of 750 young people through the Inspire Swimming Programme,with 26 new swimming instructors receiving training.See:Virtuous Voyagers;New Romantics;Epicurean Adventurers Macro Trends|12WGSN+Soneva:The Future TravellersWhat One of WGSNs Big Ideas for 2024 is“care-taking”.Clare Varga,
64、WGSNs Director of Beauty,outlines how this might manifest itself:“As we wave goodbye to hustle culture and say hello to self-care,products and experiences that help people live their best,most balanced life will come to the fore.In our search for new ways to counteract the ills mental and physical c
65、aused or deepened by the pandemic,innovative solutions that combine ancient wisdom with contemporary practices will emerge,establishing a new form of healing.”Traditional life achievement timelines will also be revised,with a persons age no longer seen as a rigid checkpoint.New research into anti-ag
66、eing vaccines and life prolongment will make age little more than a number.A silver generation of consumers is now embracing activity,experimental wellness and online connection,while 70%of Boomers and Millennials agree that“age is more a matter of mindset than physical abilities”.WhyThe pandemic ha
67、s inspired consumers to focus on their overall health,including nutrition,sleep and mental wellbeing.According to McKinsey,in Brazil,74.1%of consumers are prioritising their health more than they did two to three years ago,along with 66.6%in China,53.1%in the UK and 48.2%in the US.The process of hea
68、ling both body and mind will continue to capture the consumer mindset over the coming years.At the same time,factors such as the US opioid crisis,together with global concerns surrounding sustainability and wellness whitewashing,is pushing consumers to explore natural,ancient remedies.Ancestral heal
69、ing practices will be adapted for the modern age,making them more accessible than ever.Soul science spirituality acting as medicine will also gain traction.HowThanks to the growing popularity of ancient wellness rituals,bath houses and communal bathing spas are becoming the new go-to destinations.Th
70、e pandemics focus on self-care meant that many consumers were already spending more time in their bathrooms,but bathhouses such as Australias Soak or Mexicos Mayan Clay Spa transform these rituals into communal experiences.At Melbournes Sense of Self Bathhouse,spa facilities are filled with plants a
71、nd bathed with light to add to the feeling of zen.With a saturated market filled with false claims,miracle creams and other snake oils,consumers are leaning towards ancient techniques and natural ingredients.Pre-anthropocene practices such as Indian holistic healing system Ayurveda and traditional C
72、hinese medicine are providing inspiration for preventative services and products,while also putting Chinese and South Asian entrepreneurs at the forefront.Wellness 2.0 Macro Trends 04WGSN+Soneva:The Future TravellersTravel impact The modern wellness consumer will regard travel as a natural extension
73、 to their list of self-care rituals,and look to holiday destinations to provide much more than simply relaxation.“Health is one of the biggest challenges facing the world right now,”says Shivdasani.“People are becoming more unwell,because theyre stressed,theyre exhausted,and theyre exposed to more p
74、ollution,whether its environmental or in the food they eat.All of this is impacting on their wellbeing and their ability to stay healthy.Unfortunately our current healthcare system is not concerned with getting to the root cause of the problem,its all about treating the symptoms.So if you have a hea
75、dache,you take an aspirin.If you have severe back pain,you take strong painkilling drugs that are potentially addictive.”Shivdasani believes the answer lies in drawing from ancient forms of medicine as well as cutting-edge modern treatments,a philosophy Soneva has espoused throughout its 27-year his
76、tory.“I believe we can solve a lot of the health problems and chronic illnesses that face us in the 21st century just by changing the way we live and embracing alternative forms of treatment,”he says.“People are stuck on this hamster wheel of the current wellness system,which doesnt really allow the
77、m to make use of thousands of years of traditional remedies.They feel lost.They dont have access to the different health opportunities that are out there.At our resorts,our goal is to open peoples eyes to what is available.”See:Wisdom Seekers;Epicurean AdventurersI believe we can solve a lot of the
78、health problems and chronic illnesses that face us in the 21st century just by changing the way we live and embracing alternative forms of treatment”Sonu Shivdasani OBE,founder and CEO,Soneva“Macro Trends|14WGSN+Soneva:The Future TravellersWhat Living with intent will be a key lifestyle shift over t
79、he next few years.This concept is already exerting an influence on consumers,who are seeking a less materialist existence and striving to make every day count.From manifesting to romanticising your life relishing simple daily moments a new focus on intentional living will continue to shape the way p
80、eople spend their time and their money,especially when it comes to eating,drinking and wellness habits.WhyThe pandemic has cast a long shadow and inspired us to reassess our priorities leading to an increased focus on leisure and cultural reconnection.Small moments of mindfulness and intentionalism
81、are a key aspect of this new philosophy,as we see in the“romanticise your life”hashtag,which encourages individuals to appreciate simple pleasures.Originally part of the cottagecore aesthetic,it has since evolved into a wider social media lifestyle trend,with more than 578.5m views on TikTok and mor
82、e than 36,000 tags on Instagram.What makes“romanticise your life”so accessible is that it doesnt focus on material possessions but rather on the manner in which everyday events however mundane are presented.Creators relish moments such as steam rising out of a cup of coffee,a nicely plated-up meal o
83、r neatly folded laundry.HowDoses of intentionalism can involve anything from tea or cacao ceremonies to mindful moments of daily self-care such as bathing and beauty rituals.Jennifer Creevy,Director of Food&Drink,WGSN,notes that“cacao rituals are becoming popular,popping up everywhere from spas to s
84、ound baths and even Glastonbury Festival.UK-based wellness brand The Rising Space offers private rituals in a clients home or at a private studio,serving cacao brewed and infused with intention.”The ancient tradition of tea preparation,meanwhile,is appealing to a new generation of young people in Ch
85、ina.In Chengdu,Proper Tea offers gongfu-style tea in a relaxing atmosphere and hosts live tutorials on gongfu tea ceremonies.There is also new local interest in dian cha,a traditional tea preparation method that inspired Japans matcha tea ceremony.For brands outside China,this trend has the momentum
86、 to go global.Community-based teahouse and tea-driven cocktail lounges are reframing drinking culture with a focus on time spent talking and connecting with friends rather than partying.Intentional LivingMacro Trends 05WGSN+Soneva:The Future TravellersTravel impact As intentional living moves furthe
87、r into the mainstream,travel will be approached in a more considered and responsible way.There are myriad applications of intentional living to be found within the spa and wellness sector,with some consumers looking to ancient wellness,including bathing and beauty rituals,as a means of achieving dai
88、ly intentionalism.Consumers will also think more deeply about their choices and actions,weighing up the potential impact not only on their own individual wellbeing but also on the welfare of the planet.Dr Blecher confirms that Sonevas guests are increasingly expressing an interest in intentional liv
89、ing and enhanced mindfulness,seeking“enlightening experiences that illuminate and enrich their lives while treading lightly on the Earth”.At Soneva resorts,this can be achieved in a variety of ways,from experiential fitness,yoga and Pilates sessions conducted in outdoor gyms and yoga champas reinfor
90、cing the spiritual and physical connection to spa rituals and massages that incorporate breathwork and meditation.“Throughout our resorts we provide contemplative spaces and opportunities for meditative experiences,”says Dr Blecher,adding that daily intentionalism becomes almost second nature for So
91、nevas guests:“By following a new wellness routine every day,we establish deep,healthy habits:morning yoga,fresh juices,smoothies and food from our farms,followed by water sports or creative activities;lunch,then afternoon Ayurvedic consultation,acupuncture or other traditional treatments;slow dinner
92、 with your family,stargazing on the beach,reading and self-care.The natural rhythms of life at Soneva resorts inspire intentional living.”See:Wisdom Seekers;Epicurean Adventurers;Virtuous VoyagersConsumers will also think more deeply about their choices and actions,weighing up the potential impact n
93、ot only on their own individual wellbeing but also on the welfare of the planet.Cacao rituals are becoming popular,popping up everywhere from spas to sound baths and even Glastonbury Festival”Jennifer Creevy,Director of Food&Drink,WGSN“Macro Trends|16WGSN+Soneva:The Future TravellersFuture Travel Co
94、nsumer ProfilesFuture travellersHow will global lifestyle shifts inform the needs of travellers over the next two to three years?Here,we profile five personas,revealing their changing priorities and how these will be met by the travel industry01 The New Romantics02 The Epicurean Adventurers03 The Gl
95、obal Citizens 04 The Wisdom Seekers 05 The Virtuous Voyagers 17WGSN+Soneva:The Future TravellersFuture travel consumer profile 01The New Romantics are fuelled by a deep need to reconnect with their emotions.In spirit,they can be compared with the Romanticism movement in arts and literature that emer
96、ged in the West in the 1800s,but whereas Romanticism embraced utopian ideals of life,nature and community,New Romantics are more rooted in practicality and pragmatism.The New RomanticsAwestruckEmerging from a prolonged period of disconnection and introspection,the New Romantics are hungry for sensor
97、ial fulfilment.Both at home and on their travels,they seek transcendental,authentic experiences,immersion in natural surroundings and moments of awe.University of Michigan psychologist Ethan Kross defines awe as“the wonder we feel when we encounter something powerful that we cant easily explain”.A m
98、ix of both fear and wonder,it is an emotion that has been shelved in recent years as people traded awe-inspiring moments for stability,survival and certainty.Awe brings people together and leaves them feeling inspired.As a collective emotion,it helps the self to shrink and the world to expand.Accord
99、ing to Yang Bai,researcher at University of California,Berkeley,“While were feeling small in an awe moment,we are feeling connected to more people or feeling closer to others.Thats awes purpose,or at least one of its purposes.”18WGSN+Soneva:The Future TravellersForce of natureChiming with other cont
100、emporary concerns such as intentionalism and mindfulness,daily doses of awe help us to savour life,an urge that is especially potent in a travel context.Whether its surveying a beautiful landscape or encountering wildlife,it often feels like time stands still during moments of awe and a study by psy
101、chologists at Stanford University and the University of Minnesota found that these can have lasting beneficial effects.Melanie Rudd,co-author of the Stanford study,says:“Experiencing awe heightens peoples focus on the present.When you are more conscious of the present moment,you feel that your exper
102、iences are fuller,that more can happen or be accomplished during a period of time.”In their quest for moments of awe,the New Romantics are drawn to experiences that offer journeys reconnecting them with nature,with themselves and with the shared human experience.The travel industry is already respon
103、ding to their desires and aspirations.Rather than talking up their luxury touchpoints,elite hospitality destinations are concentrating their efforts on promoting wellbeing and personal growth.Sonevas guests have myriad opportunities to immerse themselves in the natural world:guided snorkelling exped
104、itions;swimming with hundreds of manta rays;joining“turtle on call”patrols to monitor nesting turtles;sunset dolphin cruises;or simply walking barefoot on the sand and grounding oneself with the earth.Soneva has also introduced a range of initiatives aimed at helping younger guests connect with natu
105、re.“With Soneva Fushi Wildlife Explorer,children are presented with bingo cards featuring indigenous plants and animals,”says Ritu Mathur,area permaculturist,Soneva Fushi and Soneva Jani.“They can then explore the island trying to find all the flora and fauna they see on the cards.”The experience we
106、 have created for our guests is as far removed from an urban scenario as possible,letting them indulge in things they rarely get to do in their daily lives”Sonu Shivdasani OBE,founder and CEO,Soneva“The last 30 to 40 years has seen a major shift in the demographics of the wealthy,”says Shivdasani.“T
107、hey live in cities,where pollution is present in all its forms:unclean environments,noise and light.They are not as in touch with nature,they hardly have time to sit down and take a breath,let alone spend large amounts of quality time with their family and friends.With this in mind,the experience we
108、 have created for our guests is as far removed from an urban scenario as possible,letting them indulge in things they rarely get to do in their daily lives.”Consumer Profiles|19WGSN+Soneva:The Future TravellersChecklist New Romantic Emotional hygiene retreatsSpiritual sanctuariesDaily awe walksSenso
109、rial moments Safe psychedelicsPsychedelic solutionsIn the US,the depression rate jumped from 8.5%pre-pandemic to 27.8%in 2020.Consumers and healthcare providers alike are exploring alternative therapies,including the use of psychedelics and psychotherapeutics.The New Romantics are open-minded advoca
110、tes of nature-powered therapeutic substances that will lead them to their goals.As the psychedelic wave snowballs into a science-backed and socially acceptable market,these travellers are seeking new ways to alter their mood or expand their consciousness,ranging from shaman-led ayahuasca retreats to
111、 the considered use of legal CBD and THC products.Local laws will of course dictate consumption,but research and investment are picking up and some therapies are already legal and available in certain regions.Dr Blecher confirms that Soneva is looking into the possibility of offering psychedelic med
112、icine at its resorts while carefully investigating its safety and efficacy and keeping abreast of legal developments in the region.“We are working on a collaboration with Chiang Mai University on CBD and cannabis products for use in our massage and beauty treatments and for medicinal use in Thailand
113、,”she says.“And our upcoming SOUL Festival at Soneva Fushi,which takes place between 29 September and 8 October,will feature experts in the psychedelic field.”Consumer Profiles|20WGSN+Soneva:The Future TravellersFuture travel consumer profile 02Applying the intentional living movement to a gastronom
114、ic setting,the Epicurean Adventurers want to make every moment and every meal matter.Enjoying once-in-a-lifetime dining experiences and the discovery of new flavours,especially the authentic cuisine of different cultures,is of paramount importance to these novelty-seeking travellers.They are drawn t
115、o the experimental and the unexpected and want to expand their world through food.The Epicurean Adventurers Food frontiersBold and open-minded,the Epicurean Adventurers crave thrilling,high-sensorial moments.In their quest for daily awe through culinary experiences,they are always on the lookout for
116、 drinking and dining offerings that evoke a sense of adventure,not just in the food itself,but also the setting and the way it is delivered.These travellers seek out game-changing chefs who are breaking new gastronomical ground.They value being the first among their peers to discover new cuisine and
117、 will travel specifically to destinations that deliver something genuinely novel or have a fascinating food story to tell.“Ever since we opened Soneva Fushi back in 1995,guests who have stayed with Soneva have enjoyed authentic cuisine from the many different culinary cultures that we offer,”says Da
118、mien Le Bihan,director of culinary services,food and beverage,Soneva Fushi.“But equally,more and more of them are looking to try new and memorable dining experiences.”21WGSN+Soneva:The Future TravellersWellness on a plateRejecting hustle culture,the Epicurean Adventurers prioritise care for themselv
119、es and the planet through their food choices.They celebrate cuisine that draws on ancient wisdom and are equally enthralled by the growing body of knowledge concerning natural connections that now inform food products and wellness solutions,including mycelium,the biodynamic farming of grapes for nat
120、ural wines,and the importance of the microbiome.Throughout Soneva,there is a focus on healthy,nutritious cuisine with a plant-based emphasis.“As well as a dedicated plant-based dining destination in every Soneva resort,we also have an extensive offering of plant-based and vegetarian dishes across al
121、l of our menus,”says Le Bihan.“On average,30%of our dishes are plant-based or vegetarian.In recent years,because the production of livestock for human consumption is recognised as a major contributor to greenhouse gas emissions,we have also made a conscious decision to minimise the consumption of be
122、ef at our resorts:there are no beef items included in our buffets or set menus,and beef can only be ordered by special request.Since starting this initiative,we have reduced our beef consumption by 70%.This helps to improve the welfare of animals,slow climate change,and improve health.”Combining fin
123、e dining with the adrenaline rush of ziplining through the jungle,Flying Sauces at Soneva Fushi sets a high bar when it comes to memorable dining experiences.Guests follow a 200-metre zipline trail to an open kitchen and treetop platform perched 12 metres above the ground,where they are served a gou
124、rmet meal in the midst of the leafy rainforest canopy.Guests can also enjoy intimate dining experiences with Michelin-starred visiting chefs.Over the years,the Soneva Stars calendar has welcomed Noma co-founder Claus Meyer and former head chef Mads Refslund,leading German chef Tim Raue,sushi master
125、Kenji Gyoten,and the UKs Tom Aikens,among others.We have reduced our beef consumption by 70%.This helps to improve the welfare of animals,slow down climate change,and improve our health”Damien Le Bihan,director of culinary services,food&beverage,Soneva Fushi“Epicurean Adventurers are also passionate
126、 about immersing themselves in global or rediscovered cuisines.Innovation is important to them,whether it is in new ingredients,rediscovered indigenous foods or trailblazing fusions,such as Soneva Kiris Colours of the Garden,a dining experience that combines Mexican and Thai cuisine,followed by a Me
127、dicinal Mixology class and stargazing.“At Soneva,”says Le Bihan,“our goal is to provide new experiences while keeping the authenticity of the cooking.We want the guests to be able to travel to different countries in the world without having to leave the island.”Consumer Profiles|22WGSN+Soneva:The Fu
128、ture TravellersChecklist Epicurean AdventurersHigh-sensorial momentsDining with intentIndigenous food experiencesHolistic wellnessNature-forward cuisineNatural goodnessJust as the New Romantics seek immersion in nature as a form of therapy,the Epicurean Adventurers consider nature with every bite.Th
129、ey are passionate believers in sustainable,organic ingredients that nourish the body and mind,and have a positive impact on the planet.At Soneva Jani,So Wild offers plant-based dishes designed by the innovative raw food chef Diana Von Cranach.The menu revives historical,almost-forgotten traditional
130、recipes from the Indonesian Spice Islands and Southeast Asia.90%of the produce used is freshly picked from Soneva Janis organic garden and most dishes are raw,with some incorporating unusual ingredients as well as healing herbs and botanicals.Recognising the need for sustainable produce and nature-f
131、orward cuisine,Soneva has introduced organic gardens in all its resorts.“Food grown without the use of toxic fertilisers is crucial for soil health as well as that of our guests,”says Ritu Mathur,area permaculturist,Soneva Fushi and Soneva Jani.“Each of our resorts has edible gardens nurtured with c
132、ompost created from food waste.Not only does this mean our ingredients go from farm to fork in a matter of hours,but it also removes the carbon emissions that would result from importing them.”Consumer Profiles|23WGSN+Soneva:The Future TravellersFuture travel consumer profile 03With the boundary bet
133、ween work life and home life increasingly blurred,the Global Citizens see the world as theirs to explore.Like the digital nomads who rose to prominence over the past 20 years,these individuals can work anywhere they choose,assuming theres a reliable wifi connection.The big difference is,Global Citiz
134、ens have families,possessions and a need for stability that might once have been at odds with their wanderlust.They are an affluent evolution of digital nomads older,wiser,and equipped with the technology,the desire and the resources to establish family life in multiple locations across the globe.Th
135、e Global CitizensInternational schoolOne of the most widely recognised impacts of the Covid-19 pandemic has been the acceptance of remote working,but the influence of lockdowns on education has been similarly profound.According to the World Economic Forum,more than 1.2 billion children around the gl
136、obe had their schooling disrupted by the pandemic,and as a result,“education has changed dramatically,with the distinctive rise of e-learning,whereby teaching is undertaken remotely and on digital platforms”.This shift has led to the rapid growth of edtech platforms such as Educate Online,which grew
137、 by 550%in 2020,and Bangalore-based Byjus,which has over 115 million registered students.A recent Forbes article predicted that by 2025 the edtech market will be worth$404bn.Even elite establishments are going digital:in 2020,Harrow School launched an online sixth form enabling students aged 16 and
138、above to access an education from one of the UKs most prestigious private schools from anywhere in the world.24WGSN+Soneva:The Future TravellersThe consolidation of both remote working and home schooling will give rise to growing numbers of Global Citizens who move between a number of locations thro
139、ughout the year.With showing your face in the office and getting back for the first day of school no longer essential,these individuals and families have the freedom to extend their stay for as long as they like.And while digital nomads were techies and freelancers,Global Citizens dubbed“fauxmads”in
140、 a recent Sunday Times Style article might be successful entrepreneurs or the CEOs of major companies.Return on lifeWhile business trips usually last a few days or weeks,bleisure travellers look to plan stays of multiple months.For affluent Global Citizens,buying a property you can return to for lon
141、ger periods will become an increasingly attractive and financially savvy option.In 2011,Soneva became the first and only company to offer luxury real estate for sale in the Maldives to foreign buyers.With the Soneva Villa Ownership scheme also known as“Return on Life”guests who fall in love with the
142、 Soneva lifestyle can create a bespoke home-away-from-home,with the option of offsetting residential expenses with rental income while absent.“Our villa ownership programme has always attracted Global Citizens,and this is a continuing trend,”says Justin Kingsley,group director,Soneva Villa Ownership
143、.“For many,the Soneva villa is part of a large portfolio of international homes.”The Maldives recently allowed villa owners to benefit from a five-year corporate residence visa”Justin Kingsley,group director,Soneva Villa Ownership“Currently,most owners use their home in the Maldives for between 60 a
144、nd 90 days each year.However,Soneva is seeing a new pattern developing,with a marked increase in owner usage since the pandemic.“The Maldives was one of the first tourist destinations to reopen its borders following lockdown,”says Kingsley,“and many owners chose to ride out the restrictions in their
145、 villa.This trend has continued as we return to normal.The Maldives recently allowed villa owners to benefit from a five-year corporate residence visa.This,coupled with the excellent internet connections available,has given owners the opportunity to work and learn from their villa.”Consumer Profiles
146、|25WGSN+Soneva:The Future TravellersAlternative payment methodsCultural shifts coupled with advances in technology are altering not just the way we travel and the length of our stay but how we pay.In January 2022,when Airbnb CEO Brian Chesky asked Twitter what the company should launch that year,the
147、 majority of respondents said crypto payments.This poll aligns with the results of another survey,which found that 22%of American travellers want to pay with cryptocurrency.Cryptocurrency payments are becoming increasingly popular among travellers across the world,with the global crypto market proje
148、cted to reach$4.94bn by 2030.The rise of the crypto market will see consumers increasingly demanding more payment options for all types of consumer goods and experiences.Since August 2022,Soneva has accepted Bitcoin and Ethereum payments at its resorts in the Maldives and Thailand.Both cryptocurrenc
149、ies can also be used for Soneva Villa Ownership.Checklist Global CitizensRemote learningExtended staysThe rise of bleisureNomadic family lifeEmbracing cryptocurrencyConsumer Profiles|26WGSN+Soneva:The Future TravellersFuture travel consumer profile 04For these travellers,lifelong learning is the rou
150、te to lasting satisfaction.Their goal is to return from a holiday armed with new wisdom,whether it relates to sustainability,meaningful engagement with indigenous cultures,culinary skills or new wellness practices.Travel,for the Wisdom Seekers,is not just about relaxation and sybaritic pleasure,but
151、the pursuit of knowledge and self-improvement.The Wisdom Seekers Yearning for learning“I find that most of our guests have shown an increasing thirst for knowledge and learning,”says Shivdasani.“They want meaning,authenticity,and connection.They crave conviction,experiences,focus and depth,discovery
152、 and understanding.When guests come to stay with us at Soneva,we dont want them to do the same thing they do at home we want them to escape,to dream,to feel.”For many consumers,“transformative travel”has become a key aspiration,and in 2023 and 2024 the Wisdom Seekers will be searching for experience
153、s that expand their minds and deliver a real sense of purpose.Like much of our contemporary cultural mindset,the seeds of this shift were planted during the pandemic,when the ritualistic process of undertaking simple,honest pastimes became an important wellbeing practice.According to a report in The
154、 Independent,one third of UK residents took up a new hobby during 2020/21,with gardening and growing fruit and vegetables among the top activities.With HNW travellers taking ever-longer vacations(see The Global Citizens),Wisdom Seeker families are also drawn to activities that support their children
155、s learning.Edu-travel is growing in popularity,with luxury tour operators launching educational experiences aimed at young travellers.The Soneva Academy,for example,offers educational courses for children and teenagers covering a range of fascinating environmental topics,with a focus on life below w
156、ater,life on land,the stars in the sky,plastic pollution and lifelong learning programmes.27WGSN+Soneva:The Future TravellersSoneva also owns some of the largest telescopes in the regions where it operates,so guests can visit an on-site observatory and learn about the stars.“At Soneva,we are rich wi
157、th learning experiences,whether it is at our observatory,learning to free dive,or snorkelling with our marine biologist,”says Shivdasani.“There are also learning opportunities from interesting visitors,whether it is an astronomer,glass artist,a world champion free diver,a famous author,a Michelin-st
158、arred chef,a winemaker,or a Grand Slam tennis champion like Jonas Bjrkman.”Healthy body,healthy mindHealth and wellness have moved further up the list of priorities for post-pandemic consumers,with travellers increasingly seeing their vacation as a means of discovering and experiencing new medical a
159、nd self-care practices.Travel and health are closely intertwined for the Wisdom Seekers.They are receptive to innovative forms of treatment,and view travel as a pathway to looking and feeling better.Wisdom Seekers are particularly drawn to ancient therapies and“medi-luxe”facilities high-end resorts
160、that have amplified their health and wellness services to focus on immunity-boosting and preventative healthcare.“Following the impact of the Covid-19 pandemic,a focus on wellness and healthier lifestyles has never been more important,”says Dr Blecher.Launched in 2021,Soneva Soul is a transformative
161、 wellness brand that combines modern medicine with thousands of years of healing wisdom.As Dr Blecher explains:“Our treatment menu unites apparent opposites:ancient and modern,East and West,tradition and science.It features Ayurveda,herbalism,medicinal mushrooms and traditional Chinese medicine alon
162、gside cutting-edge treatment methodologies such as ozone,vitamin IV,hyperbaric oxygen and floatation therapies.”Soneva and Organic India have also partnered to launch the first-ever SOUL Festival in the Maldives.The festival features experts from across the wellness spectrum to bring together a visi
163、on of healthcare that includes everything that traditional and modern medicines have to offer.Over the course of 10 days and two weekends,the intimate festival retreat invites guests from across the world to explore wellness in all its forms.At our wellness centre,the treatment menu unites apparent
164、opposites:ancient and modern,East and West,tradition and science”Dr Lilly-Marie Blecher,chief science and medical officer,Soneva“Consumer Profiles|28WGSN+Soneva:The Future TravellersChecklist Wisdom SeekersTransformative travelSlow wellnessEdu-travelSilent staysEmotional recalibrationEmotional hospi
165、talityThe Wisdom Seekers are also gravitating towards holidays that heal on an emotional level.According to American Express,78%of US respondents indicated that travelling to relieve stress was their biggest driver in 2021.Over the next few years,luxury hospitality will be shaped by meeting the dema
166、nd for emotional recalibration,something the Wisdom Seekers will embrace.In certain cases,however,they will demand an approach to wellness that goes beyond mere relaxation.They will be drawn to destinations that offer transformative wellness experiences focused on releasing trauma and eliciting happ
167、iness.At its most extreme,the new emotional hospitality will encompass experiences that directly address the burgeoning mental health crisis,providing space for intensive emotional rehabilitation from cathartic screaming therapy to deep spiritual healing sessions.Consumer Profiles|29WGSN+Soneva:The
168、Future TravellersFuture travel consumer profile 05The Virtuous Voyagers see travel as a privilege and seek out hospitality experiences with authenticity,adventure,purpose and integrity.Before setting out on any journey,these enlightened travellers need to be certain they will be imposing the minimum
169、 negative impact on their destination or,better still,leaving a positive,regenerative legacy.Rather than taking things at face value,they are prepared to do their research to gauge how their hosts tackle these challenges and mitigate negative impacts.The Virtuous VoyagersSustainable luxurySince its
170、launch,Soneva has been at the forefront of the Maldives effort to create a more sustainable future in the face of climate change.“Ive always loved combining concepts that were considered mutually exclusive,”says Shivdasani.“Take,for example,sustainability,wellness and luxury.People would historicall
171、y say,Well,if its sustainable,its not luxurious,or If its luxurious,its not good for you.At Soneva,luxury,wellness and sustainability go hand in hand.They feed off each other.Eva and I have always believed that luxury is defined as something that is rare or uncommon for the consumer,something that s
172、trikes a chord in ones heart when it is experienced.Sustainability and wellness are hallmarks of something that our guests rarely experience in their cities.It is rare to enjoy oneself while doing something positive for the environment.”The not-for-profit Soneva Foundation was set up to address the
173、direct and indirect environmental impacts of Sonevas resorts.A 2%environmental levy is added to all guest stays,which the Soneva Foundation invests in a host of global projects that have a positive environmental,social and economic impact reaching far beyond the shores of each Soneva resort.30WGSN+S
174、oneva:The Future Travellersand the scent of human sweat.As a result,the mosquito population dropped by 98%in 2021.The project has since been rolled out at Soneva Jani and has been expanded to other island resorts in the Maldives.Other priorities for progressive travel companies include investing in
175、sustainable energy technology to repurpose waste into energy or functional products.“We now recycle 90%of the solid waste generated on the island,”says Ritu Mathur of Soneva Fushi and Soneva Jani.“All the food waste is composted and used in the organic gardens.Styrofoam is converted to beans and use
176、d as insulation material in walls.Cans are melted and transformed into practical pieces and artworks at the Makers Place.We are changing the way waste is handled in the Maldives essentially demonstrating that old adage about one mans trash being anothers treasure.”Initiatives like this are met favou
177、rably by Sonevas guests,who are increasingly expressing concern about reducing the environmental impact of their stays.“When they learn about the waste issues of the Maldives,they begin to understand the importance of responsible consumption and waste management,”says Katarzyna Izydorczyk,director o
178、f Soneva Namoona operations and community engagement.“Guests appreciate not seeing plastic items anywhere in sight around the resorts and enjoy the back to nature experience especially the various experiences for children and young people that inspire and nurture environmental stewardship.”“It alway
179、s inspires me to see how our guests change while theyre with us,”says Shivdasani.“This may sound like a nave message coming from an island in the middle of the Indian Ocean,accessible only to a handful of travellers,but we see it as an awareness-building experience.We want people to recognise the ne
180、cessity of repairing the damage that we have caused to the environment the energy we consume or the water that we take for granted.The hospitality industry can make a huge impact by getting this message across.”Projects implemented by the Soneva Foundation will mitigate around 1m tonnes of CO2 over
181、their lifetime and have improved the lives of 300,000 people.In addition,over 750,000 people worldwide have received access to safe drinking water and basic sanitation services from clean water projects supported by the Soneva Foundation.The foundation has also planted 500,000 trees in Thailand and
182、900,000 trees in Mozambique,in partnership with Patt Foundation and Eden Reforestation projects respectively.The commitment in Mozambique is to plant 3.7m trees in total by 2025,by which 3,300 ha will be restored.The Soneva Foundation has also planted 350,000m mangroves in Myanmar in partnership wit
183、h Worldview Foundation,which will restore 600 ha.Heightened consciousnessIn National Geographics The expert guide to travelling more sustainably in 2022,regenerative travel expert Richard Hammond writes,“Being a green traveller today is no longer limited to one-off gestures but,rather,its a state of
184、 mind.An ongoing attitude to conscious adventure,it now influences all aspects of our travels,from what we pack and how we reach our destination to where we stay and the activities we take part in.”This chimes with the values of the Virtuous Voyagers,who are keen supporters of what Hammond calls“pos
185、itive impact adventures”,which help with“biodiversity conservation,safeguard the local landscape and meaningfully contribute to local economic empowerment and global justice”.Nature-forward initiativesUltimately,the Virtuous Voyagers most important role lies in choosing the type of hotel,resort or t
186、ravel operator they wish to give their money to.They are prepared to get behind nature-first businesses that conserve biodiversity and safeguard precious ecosystems.In 2019,for example,Sonevas Mosquito Project pioneered a pesticide-free solution to combat mosquitos at Soneva Fushi,developing a susta
187、inable system of traps that mimic mosquito breeding sites Consumer Profiles|31WGSN+Soneva:The Future TravellersChecklist Virtuous VoyagersAuthentic ancestral experiencesRegenerative tourismPositive impact adventuresMindful luxury Cultural custodiansCultural custodiansThe Virtuous Voyagers see their
188、destination as much more than somewhere to fly and flop.They are interested in its food,art,history and music,and strive to immerse themselves in the indigenous culture.Like the Epicurean Adventurers,they aspire to being citizens of the world through the discovery of foods from every corner of the g
189、lobe,where local ingredients,traditional recipes and unique dishes help to define culture.According to B,68%of travellers want to have authentic experiences that are representative of the local cultures.The Virtuous Voyagers in particular understand that they have a huge amount to learn from local c
190、ommunities.In the coming years,hotels and resorts will be seen as cultural custodians and will increasingly explore opportunities around partnership with local communities to integrate their wisdom into their strategies and operations.Our guests appreciate not seeing plastic items anywhere in sight
191、around the resorts”Katarzyna Izydorczyk,director of Soneva Namoona operations and community engagement“Consumer Profiles|32WGSN+Soneva:The Future TravellersConclusionWhere to now?33WGSN+Soneva:The Future TravellersWhat consumers will demand from travel over the next two to three yearsSince 2020,trav
192、el has experienced an epiphany.The industry was rocked by the pandemic,but after an enforced period of reflection,it now has the opportunity to build back better and stronger.Does that mean bigger and brasher?Almost certainly not.Over the next two to three years,travel especially luxury travel will
193、become less about status and grandeur and more about sensitivity.This applies both to consumers,more conscious than ever of the potential harm their annual vacation could cause,but also the hoteliers and operators who are responding to the concerns of a more thoughtful and questioning post-pandemic
194、guest.Tomorrows travellers will feel a growing desire to engage with and learn about the communities theyre visiting.They will hope to experience humbling moments of awe through encounters with nature.And yet,conversely,they will embrace almost narcissistic self-care.Travel will be called upon to pr
195、ovide not just relaxation and stress-relief,nor even hedonism,but a chance to heal and recalibrate.Armed with these needs and preoccupations,tomorrows traveller will have in mind six key elements when choosing where to spend their money and their timeWhether its through exciting new food experiences
196、,active pursuits or meaningful human interaction,travellers will seek moments of awe and wonder to ground and inspire them.The great outdoors will take centre stage as travellers pursue new ways to immerse themselves in the natural world shown not just to delight but to heal and enhance.Emotional an
197、d physical self-care will be prioritised,with travel and the exploration of new therapies and safe psychedelics offering a way to counteract the woes of the pandemic.Gone are the days when tourists were content to discover little about their destination.Tomorrows traveller will seek experiences that
198、 respect local cultures and communities.Deeply troubled by the climate crisis and global inequality,the tourists of the future will demand not just sustainability but regenerative travel that leaves a positive legacy.Ever more mindful since the dark days of the pandemic,travellers will journey with intent,aspiring to gain wisdom,cherish daily pleasures and make every moment count.01 Adventure 02 Nature03 Health 04 Authenticity 05 Responsibility06 Intent35WGSN+Soneva:The Future T+