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1、E-BOOK|NOVEMBER 2022The complete guide to first-party dataTable of ContentsDISCLAIMER:No part of this document may be reproduced in any form without the written permission of the copyright owner.The contents of this document are subject to revision without notice due to continued progress in methodo
2、logy,design,and manufacturing.OneTrust LLC shall have no liability for any error or damage of any kind resulting from the use of this document.OneTrust products,content and materials are for informational purposes only and not for the purpose of providing legal advice.You should contact your attorne
3、y to obtain advice with respect to any particular issue.OneTrust materials do not guarantee compliance with applicable laws and regulations.Copyright 2022 OneTrust LLC.All rights reserved.Proprietary&ConfidentialINTRODUCTION:WHY FIRST-PARTY DATA?.03THE CHANGING STATE OF DATA COLLECTION.04 Factor 1:L
4、aws and Regulations.04 Factor 2:Browser Changes.05 Factor 3:An Emphasis on Transparency and Trust.06THE 4 DATA TYPES YOU NEED TO KNOW.075 LEADING BENEFITS OF FIRST-PARTY DATA.099 SOURCES FOR COLLECTING FIRST-PARTY DATA.10TOOLS FOR COLLECTION AND CONSENT.11REAL WORLD EXAMPLES.13THE FUTURE OF DATA IS
5、CONSENT.19THE COMPLETE GUIDE TO FIRST-PARTY DATA|2Introduction:Why First-Party Data?$19.2 BILLIONThats the amount of money that was spent just two years ago on third-party data(data collected from sources like websites and platforms,as opposed to the person the data pertains to).For years,collecting
6、 third-party data has been the go-to method to break through to new audiences.But due to numerous changes around data privacy,thats all coming to an end.Were approaching the end of third-party cookies,and this shift is changing how marketers and publishers consider their profession.The elimination o
7、f third-party cookies presents challenges for creating hyper-targeted,measurable campaigns.How can you continue delivering the personalization that audiences crave and that drive results?Despite these challenges,this transition away from third-party data isnt bad for the industry;in fact,it has the
8、potential to be quite the opposite.And what can be easily overlooked is that these“personalized”campaigns that rely on third-party data might actually diminish trust,as customers grow increasingly wary of brands overstepping boundaries and invading privacy.streamlining your processes.Additionally,we
9、 include a few real-world examples of how brands are leveraging first-party data today.This is your guide to implementing an ROI-driven,first-party data strategy.Its a helpful resource to reference as you work toward your business goals.If third-party cookies can be replaced with first-party datadat
10、a directly from customersthen you can provide customized and authentic experiences,encouraging customers to feel more deeply connected and loyal to your brand.THE MOVE FROM THIRD-PARTY COOKIES TO FIRST-PARTY DATA PRESENTS OPPORTUNITIES TO:-Learn about your audiences interests,preferences,characteris
11、tics,and behaviorsdirectly from them.-More accurately predict future customer behavior,improve your targeting,enhance your marketing campaigns,and hyper-personalize your content.-Build transparent relationships about data usage with customers.-Recoup revenue lost to third parties in recent years.In
12、this guide,we outline everything you need to know about first-party data.Youll learn why first-party data benefits your efforts,how and where to collect it,best practices around data collection and usage,and recommended technologies for E-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|3The Changing Stat
13、e of Data CollectionIts important to understand why third-party cookie tracking is coming to an end.Two words:data privacy.As technology continues to rapidly advance,consumers are growing less and less comfortable with being tracked online.Users want choice and control over their personal data,and i
14、ndustries are listening.Tech giants like Google and Apple are phasing out third-party cookies from their respective browsers in order to provide users a deeper sense of security.Under the GDPR,website visitors now must opt-in to enable third-party cookies.Laws and regulations,browser changes,and a g
15、rowing emphasis on transparency and trust are forcing the move away from third-party cookies.FACTOR 1:LAWS AND REGULATIONSIn 2017,economists began referring to data as being“more valuable than oil.”Today,87%of consumers harbor concerns about how their personal information is being used.Thats why its
16、 no surprise governments have stepped in to enforce regulations that give individuals more rights over their data.A few of the notable laws impacting the way third-party data is collected and used include:THE GENERAL DATA PROTECTION REGULATION(GDPR)The GDPR is the most comprehensive data protection
17、legislation to date.However,the GDPR only mentions cookies once in its 88 pages.The regulation says:“Natural persons may be associated with online identifiers provided by their devices,applications,tools,and protocols,such as internet protocol addresses,cookie identifiers,or other identifiers such a
18、s radio frequency identification tags.This may leave traces that,particularly when combined with unique identifiers and other information received by the servers,may be used to create profiles of the natural persons and identify them.”Cookies qualify as personal data and are subject to GDPR.This mea
19、ns companies can process user data as long as theyve received consent or have a legitimate interest.PRIVACY AND ELECTRONIC COMMUNICATIONS DIRECTIVE(EPRIVACY DIRECTIVE)The ePrivacy Directive,also known as the Cookie Directive,was the impetus behind cookie consent pop-ups proliferation.Under the ePriv
20、acy Directive,websites that target individuals in the EU must:-Obtain users consent before using any cookies(except strictly necessary cookies).-Tell users about each piece of data the cookies track and their purpose-in plain language.-Document and store user consent.-Give users the option to access
21、 content and services even if they refuse to allow certain cookies.-Enable the users to withdraw their consent at any time.E-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|4The Changing State of Data CollectionCALIFORNIA CONSUMER PRIVACY ACT(CCPA)The CCPA classifies cookies as personal information.While
22、 the CCPA doesnt make businesses obtain opt-in consent for cookies,it does require them to disclose what information they collect and the purposes of collection.It also says businesses that sell the personal information collected by cookies must inform users of such sales and allow them to opt-out o
23、f the sale of their personal information.CALIFORNIA PRIVACY RIGHTS ACT(CPRA)Passed in November 2020,most of the CPRAs provisions will go into effect on January 1,2023.This legislation will work in conjunction with the existing CCPA.The most notable change regarding third-party cookies is the provisi
24、on expanding consumer rights.Under CPRA,consumers will have the right to opt-out of the sharing of personal information with a third-party for cross-context behavioral advertising(targeted advertising).This change will specifically impact third-party adtech cookie collection and sharing.Organization
25、s under the scope of CPRA that engage in targeted advertising will need to ensure that they have adequate mechanisms in place to allow consumers the right to opt-out of the sharing of personal information with a third-party.FACTOR 2:BROWSER CHANGES In addition to government regulations,big tech play
26、ers including Apple,Firefox,and Google are making significant changes to browser settings to protect users personal data.Heres what each platform is changing:Apple(Safari):Apples internet browser Safari now blocks all third-party cookie tracking.This means you can no longer follow consumers online b
27、ehaviors using tracking technology.Firefox:In February 2019,Firefox blocked all third-party tracking cookies.Google:In January 2020,Chrome began to phase out third-party cookies.They will cease to exist on the browser as of 2024.These changes are actually making more of an impact on the industry tha
28、n legislation.Privacy laws are dependent on company and consumer location.But browser changes impact everyone who uses the internet,regardless of location.E-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|5The Changing State of Data CollectionFACTOR 3:AN EMPHASIS ON TRANSPARENCY AND TRUSTMore and more st
29、udies point to this:customers wont engage with companies they dont trust.In fact,Salesforce research shows 75%of customers strongly associate privacy with trust.And 72%will stop buying from a company or using its service due to data privacy concerns.On the flip side,consumers will share their data w
30、ith publications and brands they do trust:-Brands that are upfront about how they use information to target ads can boost engagement levels by up to 40%.-75%of consumers are willing to share personal data with a brand they trust.-80%of people are willing to share personal information directly with a
31、 brand to receive personalized marketing.But only 16.7%are willing to share this type of data through third parties.Consumers want to trust companies and receive personalized experiences.And theyre willing to trade their data for it.It just needs to be shared only with the company given permission t
32、o use it.Moving forward,businesses and organizations need to readjust their marketing strategies to be more transparent about data usage and build trust with their audiences.E-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|6The 4 Data Types You Need to KnowBetween privacy legislation,browser changes,and
33、 consumer demand,its clear that third-party cookies are being depreciatedand so marketers and publishers must start the transition away from third-party data.What kind of data is there left to leverage?First-party and third-party data are the most common.But there are actually four different types o
34、f data to be aware of.1.ZERO-PARTY DATAThis is data your customers directly and intentionally share with you.It can include purchase intentions,personal context,and how the individual wants the brand to recognize them.The best way to collect zero-party data is to ask for information in exchange for
35、something of value to the customer.This could be through a survey,customized product recommendations,or a free resource such as an eBook.3.SECOND-PARTY DATASecond-party data is data you dont collect yourself.Its typically used between trusted partners who come to an agreement to share audience insig
36、hts for mutually beneficial reasons.You collect second-party data and first-party data the same way.The only difference is you receive it from someone else.4.THIRD-PARTY DATAThird-party data is any data collected by a business that doesnt have any direct link to the visitor or customer.Companies col
37、lect third-party data by purchasing it.The companies selling third-party data typically research random sample sizes.For this reason,this data is typically less reliable than zero,first-or second-party data.2.FIRST-PARTY DATAFirst-party data is a direct reflection of your audience.Its collected from
38、:-Website and app analytics-Your CRM-Social media profiles -Subscription-based emails or products -Surveys-Customer feedback The main difference between first-party data and zero-party data is that collecting zero-party data solicits a direct interaction from your audience.On the other hand,first-pa
39、rty data gives you insights from analytics and user behaviors.E-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|7The 4 Data Types You Need to KnowData TypeWhat is it?ExampleData QualityTargeting Reach Zero-Party DataData provided directly by consumers,usually addressing communication preferences.Personal
40、 information Potentially sensitive data(political opinions,for example)Intentional behaviors PreferencesHighExact First-Party DataAlso originating directly from consumers,first-party data may be collected to support a transaction or as a support or service requirement.Behaviors or actions from your
41、website,app,or product Email or SMS interactions Purchase historyHighExact Second-Party DataSecond-party data usually refers to someone elses first-party data.Purchasing data from another organization or sharing data through a partnership falls within this category.Behaviors or actions from another
42、companys website,app,or product Emails or SMS interactions Purchase history Narrow Narrow Third-Party Data Data collected by an organization that doesnt have any direct link to the customer.Usually,the data is collected by data aggregators to sell it to other companies.Demographics Behavioral Contex
43、tual Narrow NarrowE-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|85 Leading Benefits of First-Party DataWith other data sets to choose from,theres a good reason marketers and publishers value first-party data the most.It offers the best return on investment in terms of who your audience is and what th
44、eir habits are.Here are five reasons first-party data is valuable:1.INCREASE RELEVANCEFirst-party data takes the guesswork out of determining who your audience is since its collected directly from their behaviors and preferences.2.MORE ACCURATE DATAWith first-party data,you eliminate the middleman.D
45、ata that comes straight from the source is more likely to be accurate.Its also easier to manage privacy-related issues because you know exactly where the data originated.3.IMMEDIATE AVAILABILITYOdds are,you have access to first-party data right now.Its stored in your CRM.And if youre hoping to start
46、 collecting data with consent,you can implement a preference management platform.4.LESS MONEYBecause its your data,theres no cost associated with first-party data.The only cost is the advertising you use to draw users to your website and the tools you use to measure the insights,which you were proba
47、bly paying for anyway.5.BETTER CUSTOMER EXPERIENCE80%of frequent shoppers say theyll only shop with brands that personalize their experiences.While third-party data could get you in front of more audiences,those audiences arent necessarily relevant.And that could have been doing you more harm than g
48、ood as 70%of millennials get frustrated by brands that send them irrelevant content.First-party data allows you to gauge customer intent and position in the buying journey.By seeing what your audiences are interested in,you can personalize their experiences by suggesting products and content your cu
49、stomers want to see.E-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|99 Sources For Collecting First-Party DataBuyers shop across multiple channels and multiple devices,using an average of almost six touchpoints when purchasing an item.Your customers must be able to easily navigate between each touchpoi
50、nt to make a purchase.Whats equally important is gaining and maintaining visibility into the channels driving results and the ones that need optimizing.Luckily,first-party data is collected from a range of sources that give you varied and abundant insight into your omnichannel performance.Here are 9
51、 sources from which you can collect first-party data:1.Website:Your website provides a wealth of data about your customers.From names and email addresses,to visitor behavior and transactions,its loaded with intel.2.Mobile web:The mobile version of a website can collect most of the same data as a des
52、ktop version.However,not all mobile devices allow the use of JavaScript or cookies.Encouraging users to log into a site allows you to collect meaningful interactions,even in a cookie-less environment.3.Mobile apps:App users are your most enthusiastic 8.Social media:Use your social data to see whos f
53、ollowing you,liking your posts,and commenting.This is another avenue to see who your audience is.By exploring their profiles,you can understand their desires.What do they care about?What other brands are they following?The content of the messages and comments people send you can also give you inform
54、ation about what people think about your brand,content,and products.You can then use the exact language of your audience for your future campaigns.9.Survey and customer feedback data:Theres nothing wrong with directly asking your customers for feedback.Whether you shoot out a survey,or merely read y
55、our Facebook messenger,these insights can help you get a better idea of your customers demographics,opinions of your products,and communication preferences.supporters.New tools such as Google Analytics 4 allow you to define which user events are meaningful so you can log and measure them.4.Subscript
56、ion data:Much like app data,people who subscribe to receive your content show a major interest in your brand.Use subscription data to analyze whos signing up,where they are,and what types of content theyre engaging with.This will give you a much more informed idea of who you should be targeting.5.Em
57、ail and SMS:Email and text data tells you who opened,clicked,and unsubscribed from your emails.Dig deeper into that data to segment audiences based on their actions.6.Point of sale and CRM:Knowing your customers shopping history allows an incredible amount of personalization to take place.Whats more
58、,this intel can show you whats selling,what isnt,and where.7.Call centers:Bill Gates said,“Your most unhappy customers are your greatest source of learning.”Thats why some of your most valuable feedback lands in the walls of your call center.Often,its where problems come to the surface.Non-sensitive
59、 data about customer interactions and help desk items can provide insights that many of your competitors overlook.E-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|10Tools for Collection and ConsentYou can collect first-party data from a number of sources.But collecting the data is not the primary issue.
60、More significant challenges include:1.COLLECTING DATA IN A COMPLIANT MANNER.2.AGGREGATING DATA FROM ALL POSSIBLE SOURCES TO FORM A HOLISTIC VIEW OF YOUR AUDIENCE.Achieving both of these is crucial for making first-party data work for you and it will involve investment in new technologies.The CCPA an
61、d GDPR redefined how a company receives,stores,and distributes customer data.The general rules are to keep the processing and use of data transparent,collect consent for data,and allow users to update their data and opt-out.But as we all know,compliance laws change rapidly.Keeping up is a job in its
62、elf.To maintain compliance while also building trust with your customer,youll need to invest in an AI-powered consent tool.One or both of the below may be a helpful addition to your tech stack:-UI customization to ensure an on-brand experience2.PREFERENCE CENTERA Preference Center is a key component
63、 of a preference management strategy.A Preference Center should also be a compliance enabler and capture required regulatory consent.But it should feature additional capabilities beyond this,including capturing zero-and first-party data and integration with your martech stack If you think about emai
64、l marketing as a regulatory consent requirement under GDPR,a CMP will most likely provide a binary option for consent at the email marketing level.However,this provides no means for individuals to control and personalize their experience with your brand.Preference Centers allow you to take the requi
65、red consent and offer increased personalization options such as frequency of communication and choice of relevant topics.This is a win for marketers and publishers looking to provide a personalized experience for audiences.1.CONSENT MANAGEMENT PLATFORM(CMP)Consent Management Platforms are probably t
66、he easiest software solution to understand.They do exactly what their name says.CMPs provide a user interface and back-end integrations that allow individuals to manage their consent settings and then have those settings enforced.Most commonly,CMP is used when referring to cookie banners those banne
67、rs you see on every website.Yes,theyre CMPs!CMPs directly address specific regulations.Most commonly,these include PECR(E-privacy Directive),GDPR,and CCPA.Take these key factors into consideration when selecting and implementing a CMP:-The ability to automate compliance.In other words,it should prov
68、ide the correct consent models based on jurisdiction,such as an opt-in for GDPR and an opt-out for CCPA-all in real-time.-Scalability.Ask,“Can this CMP meet my traffic needs?Can I set one set of rules across all of my digital properties?”-Cross-device/domain consent -Single-time deployment E-BOOKTHE
69、 COMPLETE GUIDE TO FIRST-PARTY DATA|11Tools for Collection and ConsentBy providing this level of personalization and control,youll find your opt-out rates decline as consumers choose to use these options.At the same time,your conversion rates will rise as consumers receive content in which theyre ac
70、tually interested.An effective Preference Center will include:-Highly configurable and customizable consent and preference options -A flexible data model -Robotic process automation for integrations:CRM,email marketing,lead gen.-A full API suite -Omni-channel capturing of data -Choice across identit
71、y verification:SMS OTP,Email,CIAMHOW TO PUT FIRST-PARTY DATA TO USEFor first-party data to be valuable to both you and your customers,youll need to build your process around three steps.The first is building a strategy that supports broader business objectives.The second is collection:or invest in t
72、hese technologies,consider working with a partner who might be able to help.3.TEST AND ACTIVATEOnce the strategy,tech,and data are in place,its time to test.Make sure your automations are functioning and your hypotheses are accurate.If anything is off,adjust as needed.Over time,youll discover how se
73、gmented audiences react to different campaigns and offers.Analyze those insights to make more informed marketing decisions and drive better results.While everything weve discussed around first-party data sounds great,youre likely wondering what it looks like in action.The two sections below contain
74、examples to provide you with this insight.Keep in mind,theres an opportunity for overlap between types.These are just a few examples of common use cases.gathering,storing,cleansing,and combining consumer data from multiple sources.The third step is test and activation.Youll put the data to work for
75、marketing activities at all stages of the buyer cycle.1.BUILD A STRATEGYIn this stage,you need to clearly identify the data you need in order to effectively reach your business goals.Then,set priorities for each customer segment.For example,one segment is your current customers.Think about how you c
76、an use first-party data to up-or cross-sell,predict or prevent churn,or re-energize them with a customized experience.Also,consider how you can use your customer lists to target new prospects with lookalike lists.2.COLLECTIONNext,determine what technologies and resources you need to invest in to wal
77、k away with a holistic view of your data.In addition to the sources that collect your data(website,social,CRM),youll need a platform that ensures you can automate compliance across the globe and a CMP that connects your data from all sources.If you dont have the resources to manage E-BOOKTHE COMPLET
78、E GUIDE TO FIRST-PARTY DATA|12Real-World ExamplesExamples of Using First-Party Data for Marketers:1.BUILD LOOKALIKE AUDIENCESReaching new audiences is still possible with first-party data.And you can actually build even more qualified audiences by building lookalike lists.Lookalike audiences consist
79、 of the people or customers likely to be interested in your service or product.All you need to do is determine what customers are ideal,and create a segmented list.From there,you can upload that info into Google or Facebook.The platforms will only serve your ads to people who“look”or“behave”like you
80、r target audience.Now youre only sending ads to people who are most likely to engage with your products or services.Source:Facebook Ad Manager,Creating Audience From Customer ListE-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|13Real-World Examples2.CREATE PERSONALIZED EMAILS AND AUTOMATIONFirst-party
81、data and personalization go hand in hand.The data you collect about website visitors gives insight into their interests and needs.Its now your job to use that information to serve them content that feels relevant and personalized.Email is a perfect way to do this.If youre a retail store,you can use
82、purchase history and website page visits to serve your customers products they want to see.If youre a B2B marketer,you can use website page visits to serve prospects relevant blogs,eBooks,and nurture emails.E-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|14Real-World Examples3.SHOW WEBSITE USERS WHAT T
83、HEY WANT TO SEEMuch like personalizing your emails,you can use first-party data to personalize the website content your visitors see.Lets say your work for a B2B company targeting two different audiences:brands and agencies.Youve created an eBook for each and want to show a smart pop up banner on yo
84、ur home page.You can integrate your CRM and website to show visitors from each industry the eBook relevant to them:Of course,if you dont have their industry listed in the CRM,you can add it to your forms so that information is available moving forward.For agency segments:For brand segments:E-BOOKTHE
85、 COMPLETE GUIDE TO FIRST-PARTY DATA|15Real-World Examples4.CREATE DYNAMIC GRAPHICSWith first-party data,your targeting strategy can get granular.This means you can build dynamic ads that contain messages based on a range of factors.Think previous user behavior,location,and intent.For example,if your
86、e a marketer at an airline,you could use your first-party data in a demand-side platform(DSP).Display this ad to a customer who recently purchased a one-way ticket from New York City to Los Angeles:By leveraging your first-party data,you could predict that the traveler will return to New York in the
87、 near future.E-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|16Real-World ExamplesEXAMPLES OF USING FIRST-PARTY DATA FOR PUBLISHERSPublishers can use first-party data in a lot of the same ways marketers can.But there are some differences.Because publishers typically attract tens of thousands of people
88、to their websites with just content,there are different ways to use first-party data to benefit both your publication and readers.1.USE A PAYWALLThis serves as a way to both collect data and monetize readership.It provides a sense of exclusivity for readers,as they get control over the data theyre s
89、haring in exchange for higher quality and more valuable content.The downside,of course,is creating a barrier to prospects.It could scare off readers who dont want to pay.A few good ways to combat that downsides are to:-Provide a certain number of free articles per month.-Host“paywall down”events tha
90、t tie into special occasions.-Offer paywall discounts for actions like filling out surveys.-Host exclusive membership-only paywalls where users just need to create an account,no payment required.2.HOST AN ECOMMERCE SITE Another unique method that combines first-party data collection and monetization
91、 is hosting an eCommerce platform.This allows the reader to see direct value from a shopping experience.Note,its important readers fully understand how their data is being used.While this can be lucrative,it needs to make sense as an offer for the publications.It can be challenging.A publisher to wa
92、tch is The New York Times.Check out its eCommerce store here.Source:NYT StoreSource:ForbesE-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|17Real-World Examples3.PARTNER TO CREATE EXCLUSIVE CONTENTIf you have a niche audience whos highly engaged,this might be a good fit for you.Some publications are fin
93、ding ways to host exclusive educational content with paid memberships.Again,this is a way not only to collect first-party data,but to monetize partnerships,too.For example,Cosmopolitan partnered with XP5 to create a portal called College 2.0.Its a portal of classes hosted by entrepreneurs,celebritie
94、s,influencers,and editors.Topics range from interviewing and money,to psychology and time-management.To get access,users just need to buy one of Cosmos subscriptions,(either$2 a month or$20 a month depending on the amount and frequency of content desired).Source:CosmopolitanE-BOOKTHE COMPLETE GUIDE
95、TO FIRST-PARTY DATA|18The Future of Data is ConsentImplementing a first-party data strategy isnt about you,your company,or its campaign results.While those are certainly important,the ultimate goal is to put your customers-and the privacy of their data-first.Being transparent with customers about ho
96、w you use their data will be a make-or-break factor when it comes to your first-party data strategy.This new,customer-centric approach to advertising,marketing,and sales activities needs to be implemented with a privacy-first mindset.That means complying with global privacy regulations and collectin
97、g user consent and preferences across channels,domains,and devices.You have two clear options to do this.1.YOU CAN INVEST IN A VARIETY OF TOOLS AND INTEGRATE THEM.2.YOU CAN USE AN ALL-IN-ONE CONSENT AND PREFERENCE MANAGEMENT TOOL.If you prefer a one-stop-shop,OneTrust Consent&Preferences is the solu
98、tion.Stacked with mobile app compliance,universal consent management,CMP,preference management,and more,its the ultimate tool for making your first-party data strategy come to life.Best part is,you can try it for free.And if you have any questions,let one of our team members walk you through each fe
99、ature of the platform.E-BOOKTHE COMPLETE GUIDE TO FIRST-PARTY DATA|19REQUEST A DEMO TODAY AT ONETRUST.COMAs society redefines risk and opportunity,OneTrust empowers tomorrows leaders to succeed through trust and impact with the Trust Intelligence Platform.The market-defining Trust Intelligence Platf
100、orm from OneTrust connects privacy,GRC,ethics,and ESG teams,data,and processes,so all companies can collaborate seamlessly and put trust at the center of their operations and culture by unlocking their value and potential to thrive by doing whats good for people and the planet.Copyright 2022 OneTrust LLC.Proprietary&Confidential.