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1、1Q212Q213Q214Q211Q222Q223Q224Q22400 300 200 100 0 Although global smartphone shipments dropped 9.6%Year-over-Year(YoY)in 2022,the market is expected to see growth of 2.4%in 2023,reaching shipments of 1.24billion worldwide.ABI Research forecasts the global smartphone market to grow at aCompound Annua
2、l Growth Rate(CAGR)of 1.5%between 2023 and 2028surpassing1.3 billion annual shipments by 2025.Arguably,the market effects of the pandemicare now overshadowed by geopolitical trade wars,macroeconomic headwinds,inflationary pressures,and supply chain issues that are set to become majorimpediments to t
3、he future development of the mobile devices market.However,despite this challenging backdrop,smartphone demand is expected to becounterbalanced by 5G device affordability as a primary growth driver,notably in largefledgling markets,such as India.It will be the industrys ability to strike a positiveb
4、alance between the impact of disrupters against the gradual return of supply chains,consumer sentiment,and market confidence that will determine the speed of recoveryand instigate a longer-term sustainable path.RECAP OF THE GLOBAL SMARTPHONE MARKET:SHIPMENT FORECASTS,VENDOR UPDATES,5G SUCCESS,AND RE
5、GIONAL PERFORMANCES1Global Smartphone Shipments(Millions)Apple,the market share leader in 4Q 2022(23.8%),has seen its shipments beatexpectations in the past 2 years.This has been buoyed by its recent 5G-supportedmodel releases(SE,14,etc.).Apple had a 23.8%market share in 4Q 2022 How Are Smartphone V
6、endors Faring?AppleSamsungSamsung has seen a seesawing of shipments from quarter to quarter over thepast year,but is expected to keep relatively flat shipments over the next 18months as the comparative slump of its high-end models are balanced bycontinued success in the mid-range,including 5G models
7、.2Samsung had a 19.4%market share in 4Q 2022 Xiaomi shipments are expected to continue growing due to increasing share inthe key markets of India and China,as well as improving share rapidly in marketsbeyond Asia,notably in Latin America,Africa,and Western Europe,which is dueto its competitive prici
8、ng,mainly in 5G.Xiaomi had an 11%market share in 4Q 2022 OPPO shipment growth is expected to outstrip the market as it moves successfullyinto areas outside China,notably Europe and the Middle East&Africa,whilebenefitting from Huaweis decline.XiaomiOPPO3OPPO had a 6.9%market share in 4Q 2022 vivovivo
9、 has both China and India remaining critical markets,and the company hasbenefitted from the demise of Huawei,but it has also been hit by the slowdown inits home market in 2022.vivo had an 8%market share in 4Q 2022 Global Smartphone Market Shares(4Q 2022)4Others30.8%Apple23.8%Samsung19.4%Xiaomi11%viv
10、o8%OPPO6.9%5G Smartphone Shipments Doing WellThe 5G smartphone market is outperforming previous cellular generations onnearly every metric,becoming the most accelerated mobile technology generationever.Its share of total smartphone shipments more than doubled from 20.7%in2020 to 44.8%in 2021,and ros
11、e to 62%in 2022,driven by the availability of 5Gmodels from all major brands across the price tiers.Vendors success with 5G smartphones is partially credited to the negligent effectthat COVID-19 had on 5G supply chains.5G smartphone models have becomemore diverse and released at various price points
12、,which helps democratize the 5Gexperience.Apples 2022 products(e.g.,iPhone SE and iPhone 14)and lower-priced devices are significant 5G growth drivers in the consumer markets,whichwill be aided further by the continuing availability of more affordable 5G chipsets.North America Market Outlook2021 to
13、2022:Smartphone shipments in North America dropped 5.3%YoYbetween 2021 and 2022from 152.3 million to 144.3 million.2023 to 2028:Growing at a CAGR of 3%,annual smartphone shipments willincrease from 111 million in 2023 to 128.9 million by the end of the 2021 2022 2023 2024 2025 2026 2027 2028200 150
14、100 50 0 Smartphone Shipments(Millions):North AmericaSmartphone Market Shares:North America(4Q 2022)6Apple60.6%Samsung19.3%Others12.5%Motorola7.6%2021 to 2022:Smartphone shipments in Western Europe declined 9.8%YoYfrom130.3 million to 117.5 million.2023 to 2028:Growing at a CAGR of 2.6%,annual smart
15、phone shipments willincrease modestly from 108.7 million in 2023 to 123.3 million units in 2028.Western Europe Market Outlook2021 2022 2023 2024 2025 2026 2027 2028150 100 50 0 Smartphone Shipments(Millions):Western ESmartphone Market Shares:Western Europe(4Q 2022)2021 to 2022:Smartphone shipments i
16、n Eastern Europe dipped 9.3%YoYfrom79.9 million to 72.5 million.2023 to 2028:Growing at a plateau CAGR of 0.7%,annual smartphone shipmentswill go from 76.8 million in 2023 to 79.5 million by 2028.Eastern Europe Market Outlook8Apple41%Samsung23%Others21%Xiaomi15%2021 2022 2023 2024 2025 2026 2027 202
17、8100 75 50 25 0 Smartphone Shipments(Millions):Eastern EuropeSmartphone Market Shares:Eastern Europe(4Q 2022)Others36.8%Samsung31.9%Xiaomi17.7%Apple13.6%Asia-Pacific Market Outlook2021 2022 2023 2024 2025 2026 2027 2028750 500 250 0 Smartphone Shipments(Millions):Asia-Pacific2021 to 2022:In Asia-Pac
18、ific,smartphone shipments declined by 13.1%YoYfrom739.9 million to 643 million.2023 to 2028:Growing at a CAGR of 0.5%,smartphone shipments will increasefrom 695.9 million in 2023 to 715.2 million by Others54.3%Apple17.5%vivo15.3%Xiaomi12.9%Smartphone Market Shares:Asia-Pacific(4Q 2022)Latin America
19、Market Outlook2021 to 2022:In Latin America,smartphone shipments were essentially the same in2022 as in 2021(0.9%YoY decline)decreasing slightly from 105 million in 2021 to104 million in 2022.2023 to 2028:Growing at a CAGR of 1.3%,annual smartphone shipments in LatinAmerica will grow from 103.4 mill
20、ion units in 2023 to 110.6 million units in 2021 2022 2023 2024 2025 2026 2027 2028125 100 75 50 25 0 Smartphone Shipments(Millions):Latin AmericaSamsung33.6%Others30.5%Motorola20.1%Xiaomi15.8%Smartphone Market Shares:Latin America(4Q 2022)Middle East Market Outlook2021 to 2022:In the Middle East,sm
21、artphone sales dropped 10.7%YoYfrom61.6 million in 2021 to 55 million in 2022.2023 to 2028:Growing at a CAGR of 1.8%,smartphone shipments will increasefrom 57.5 million units in 2023 to 62.9 million units in 2028.2021 2022 2023 2024 2025 2026 2027 202875 50 25 0 Smartphone Shipments(Millions):Middle
22、 EOthers35.7%Samsung32.2%Apple19.4%Xiaomi12.7%Smartphone Market Shares:Middle East(4Q 2022)Africa Market Outlook2021 to 2022:Africa was an outlier in that annual smartphone shipmentsincreased between 2021 and 2022(7.2%YoY).That brings shipments from 65.9million in 2021 to 70.7 million in 2022.2023 t
23、o 2028:Africa will experience the fastest smartphone growth rate,growingat a CAGR of 6.2%between 2023 and 2028.Annual shipments will increase from83.1 million in 2023 to 112.2 million by 2021 2022 2023 2024 2025 2026 2027 2028125 100 75 50 25 0 Smartphone Shipments(Millions):AfricaSmartphone Market
24、Shares:Africa(4Q 2022)15Samsung46.5%Others46.5%Apple7%Further Reading5G Mobile Device Vendor Market SharesMobile and Portable Broadband Device MarketsWorldwide Smartphone Market Shares(2021 to 2022)5G Silicon Markets and Vendor SharesAbout ABI Research ABI Research is a global technology intelligenc
25、e firm delivering actionable researchand strategic guidance to technology leaders,innovators,and decision makersaround the world.Our research focuses on the transformative technologies thatare dramatically reshaping industries,economies,and workforces today.ABI Researchs global team of analysts publ
26、ish groundbreaking studies often yearsahead of other technology advisory firms,empowering our clients to stay ahead oftheir markets and their competitors.Published May 2023157 Columbus Avenue New York,NY 10023United StatesTel:+1 516-624- 2023 ABI ResearchTracking,forecasting,and examining smartphone
27、 shipments is just one facet of ABI Researchs 5G Devices,Smartphones&Wearables Research Service.Along withexclusive research and extensive market data,we also provide expert guidance toour clients,helping them identify their challenges,understand their markets,andoptimize technology investments and strategies.To learn more about any of our 5G services,or to discuss your specific needs andchallenges with our experts,contact us today.Analyzing the Global Smartphone Market Contact Us