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1、POWERED BYGLOBALSPORTSTECH VCREPORT 2022About this reportThe report will provide plenty of context on 2022,which has been a busy,busy year for SportsTech and therefore for us at SportsTechX.The main reason we love doing the VC report near the end of the year is that it gives us a chance to look back
2、 at the year to try to make sense of it all.Find the paterns,reflect on the insights,spot the trends.It is quite fun.2021 will likely be remembered as SportsTechs breakout year,where the niche industry finally went mainstream,nearly touching the$12b investment mark.If 2021 was the breakout year then
3、 2022 will surely be known as the Year of the Fan.Firstly,it has been a great follow up to 2021,despite a tough economic climate it will likely end near$10b in investment.Secondly,over 60%of that amount went to fan focussed solutions as the sports world woke up post pandemic to realise that they are
4、 nothing without their fans.Topics like investing in beter fan experiences,reaching out to younger audiences,giving fans true ownership and voice were certainly more common in board rooms.Whether those of startups/companies or sports organisations.And this is a trend that we believe should and will
5、continue.Where we go from here is anyones guess but signs are strong for this still young and fast growing industry.Any movie buff will know that sequels rarely match up to the original.For every The Dark Knight there are far more Speed 2s.For every Terminator 2 to lif your spirits,there is a Hangov
6、er 2 waiting to disappoint.2022 has certainly not disappointed.Now its onto 2023.The Return of the King or Godfather III?Well be back in a years time to help decide.#GSTVCR01GLOBAL SPORTSTECH VC REPORT 2022Benjamin PenkertManaging DRohn MalhotraManaging D#GSTVCRThe sequel vs the originalForeword fro
7、m our partner:Indigo SportsTech#GSTVCR02GLOBAL SPORTSTECH VC REPORT 2022What should we know about you?Founded in 2019 Indigo Sports Tech pioneered sports tech VC in Europe.The fund made 12 investments and 3 exits in the sector already.Indigo focuses on seed,pre-A and A rounds of predominantly Europe
8、an high growth sports tech companies.There is,however,also some exposure to the US.The funds preferred segments include smart wearables,fan engagement,media and sponsorships,data and analytics.Indigo tends to lead investment rounds and takes on an active role in the life of a portfolio company via b
9、oard participation,customer and investor intros,joint strategy development etc.We have recently expanded the team globally,are now in 4 countries.This gives us a stronger presence in key SportsTech markets.Tell us about some recent investments?Indigos most recent investments include Oliver and Straf
10、fr.Oliver is a Spanish company that developed a smart wearable tracker for professional and amateur football players and teams.The device and proprietary sofware allows it to track physical activity and technical actions to improve performance and prevent injuries.STRAFFR is a German startup that cr
11、eated a smart connected fitness band.Straffrs app contains multiple drills and workout sequences performed by professional athletes and fitness celebs using the band.The device counts the reps and makes sure theyre done properly.The company recently became a TechStars resident.What SportsTech trends
12、 are you most interested in?We see a number of new important trends for sports tech in this new challenging VC environment.As it becomes increasingly difficult for startups to raise capital and valuations fall,we expect to see active consolidation in a number of sectors.Companies with stronger VC ba
13、cking and sufficient dry powder will acquire smaller and weaker peers in such relatively narrow markets as pro sports analytics,digital media and marketing,smart venues and others.We are yet to see a universal AI solution that would assist professional clubs with scouting decisions,tactics,injury pr
14、evention and tother critical aspects of team sports.We expect 2-3 leading startups to emerge as leaders of this space relatively soon.We are also yet to see a unicorn in smart sports wearables.But as sports tech continues to grow at least one is on its way to glory in the near future.Eager to find o
15、ut who makes it first!What can we expect from Indigo Capital in 2023?Indigo plans to fully invest its fund I by mid 2023.We expect to make another 4-5 investments by that time.Fund II will be launched in the first half of 2023.The focus on early stage European companies will remain unchanged.About 2
16、5-30%of the fund will be invested in other regions including North America,Israel and Latin America.Petr ZhukovPartner and CEOSECTOR EXPERTISE AND TRACK RECORDThe fund has investments in all key segments of sports tech and a track record of helping portfolio companies with business development and f
17、undraisingGLOBAL PRESENCE AND UNIQUE NETWORKWe have completed transactions in 6 countries,have presence in 4 countries and built an unparalleled network of contacts with sports organizations,teams,athletes,companies and the VC communitySTRONG TEAMOur senior team has vast VC and PE experience coupled
18、 with expertise in sports and is supported by high-caliber venture partners123SportsTechX-Market Intelligence for investors&professionalsInsightsReportsIndustry-leading reports that combine facts and figures with qualitative insights.DatabaseLeading global database to find the best startups&initiati
19、ves to engage withNewsleterCuting through the noise with topic features,interviews&major industry updates.Podcast Showcasing startups and relevant initiatives from the world of Sports&Tech.BlogMarket insights with event reports,landscape overviews and startup related articles.Social MediaWeekly show
20、 on Youtube,engaged Global SportsTech Network on LinkedIn®ular About UsSportsTechX is the#1 source for data&insights about startups&innovation in Sports.Our mission is to promote and navigate the global SportsTech ecosystem.We frequently publish content in formats such as industry-leading reports
21、,podcasts and newsleters,and appear as keynote speakers at events.Our insights are based on our SportsTech Framework which provides a systematic structure to find,compare and assess all things SportsTech on a global level.We work with investors and organisations in sports and adjacent industries hel
22、ping them with market analysis and connecting them with startups.We also support select startups in business development and fundraising.ServicesContentIndustry leading content providing editorial insights and market updates to a B2B audience on all things related to sports and innovation across con
23、tent formats:text,video or audioConsultBespoke projects ranging from workshops on specific topics,co-published research or strategy development to establish stronger presence in SportsTech ecosystemConnectProvide resources and network connections to help startups meet fundraising goals and investors
24、 find atractive dealflowGLOBAL SPORTSTECH VC REPORT 2022#GSTVCR03Key Insights-Global SportsTech 2022Numbers excluding undisclosed Deals/AcquisitionsData Date:Oct 1 2021Icons made by Freepik&berkahicon from .GLOBAL FUNDINGTOP COMPANIESTOP TRENDS$4.7b for U.S.-based companies$7.3bTotal Funding$10.1bYe
25、ar End Projection$4.5b for theFans&Content sector8 new Unicorns,38 in total$3.2b forFan Experiences$1.3b for Activity Devices$1.5b for Fanatics#GSTVCR04GLOBAL SPORTSTECH VC REPORT 2022DATA SOURCE:SPORTSTECHDB.COMThe SportsTech Framework-A systematic approach to the industryAbout the frameworkWe intr
26、oduced the framework in 2017 in order to provide a common understanding and structure for the SportsTech ecosystem.Since then we have constantly enhanced it,to ensure that its the best and most up-to-date tool to identify,compare and assess all things SportsTech on a global level.In this latest upda
27、te,the three main sectors remain the same as before and are organised based on their target audience:The Athlete,The Sports Executive and The Fan.However we have made some updates to the next level of classification-sub sectors and sub-sub sectors-which provide additional levels of detail and a deep
28、er understanding.Youll find a detailed explanation of the updated framework on the following page.This framework forms the core of all our intelligence,e.g.the reports and the database.Even though the framework is proven-in-practice,there will always be situations in which startups can be assigned t
29、o two or even more sub or sub-sub sectors,which simply cannot be avoided.We invite everyone to share their feedback as were always looking to further optimize our work.SportsTech FrameworkNovember 2022sportstechx|For AthletesActivity&PerformanceFor FansFans&ContentFor ExecutivesManagement&Organisati
30、onOrganisations&VenuesTeam&Club ManagementLeague&Event ManagementStadium&Facility ManagementMedia&SponsorsMedia ProductionSponsorshipFor Activity-HardwareWearablesEquipment&InfrastructureFor Activity-SofwareTracking&AnalyticsClasses&TutorialsBefore/Afer ActivityBooking&DiscoveryRecovery&Injury Preve
31、ntionCoaching&RecruitmentContent PlatformsNews&ContentStreaming PlatformsFan ExperiencesFan EngagementTicketing&MerchandiseFantasy Sports&BetingFantasy SportsBetingEnablement#GSTVCR05GLOBAL SPORTSTECH VC REPORT 2022The SportsTech Framework-Structure and DescriptionsFor Fans-Fans&ContentThis sector i
32、s all about how sports connects to or is consumed by Fans and viewers.All of these are solutions focused on the fan and so will include content,merchandise or beting and fantasy sports.Goals typically include a beter involvement and experience of fans related to the athletes,teams and sports they li
33、ke.Content Platforms:Platforms that provide access to various forms of content(both as consumers and creators),either video,audio or text based.News&Content:Original/editorial content,ofen about sports teams or athletes,or content related to live sports news&results.Streaming Platforms:Sports stream
34、ing platforms,both live and on-demand.Fan Experiences:Solutions and offerings to enhance the sports experience and to involve fans with their preferred sports commercially.Fan Engagement:Helping fans connect with their favorite athletes,teams and sports as well as other fans to enhance their experie
35、nce.Ticketing&Merchandise:Platforms for fans to purchase,sell or trade tickets for events or merchandise&memorabilia from teams&athletes.Fantasy Sports&Beting:Solutions to place real or play money on sports events and online games based on real or virtual teams.Fantasy Sports:Fantasy sports or sport
36、s prediction games.Beting:Platforms to place sports bets.Enablement:Tools to aid the sports beting industry,betors or fantasy sports gamers.For Athletes-Activity&PerformanceThis sector covers all solutions focused on the Athlete,whether professional,amateur or recreational.These are related to the a
37、ctual sports activity,whether its before,during or afer it.Common goals are tracking performance,preventing injuries&finding sports to play.For Activity-Hardware:Physical resources worn/used during an activity.Wearables:Atachments to the body of the athlete or the surface of playing equipment used.E
38、quipment&Infrastructure:Movable physical equipment or immovable resources installed on premises that are used to perform an activity.For Activity-Sofware:Applications or platforms that support the athlete during the activity,ofen to improve performance,either through tracking the activity and provid
39、ing feedback or by training guidance.Tracking&Analytics:Tools that capture and track key metrics of sports activities and provide insights.Classes&Tutorials:Platforms that provide access to classes,videos and tutorial guides(both live and on-demand)to be active,learn new skills and help improve perf
40、ormance.Before/Afer Activity:Hardware or Sofware solutions that help an athlete either prepare for an activity they are about to perform or recover afer it.Booking&Discovery:Platforms to discover and book venues,find players or sports events locally or while traveling.Recovery&Injury Prevention:Appl
41、ications to reduce the likelihood of injury or help speed-up/ensure recovery.Coaching&Recruitment:Tools to improve performance by providing training&guidance or helping connect with coaches and scouts.For Executives-Management&OrganisationAll solutions that help Sports Executives perform their respo
42、nsibilities.Whether its managing sports facilities,teams,associations,leagues,events,gyms or media companies.Goals here usually relate to improving operational efficiency or providing a beter experience to the end consumer.Organisations&Venues:Solutions to help sports related organisations or venues
43、 with managing internal operations.Team&Club Management:Tools for professional or amateur sports teams,clubs or gyms.League&Event Management:Tools for organisers of leagues,tournaments,races or major events.Stadium&Facility Management:Solutions for stadiums or sports facilities that help make operat
44、ions or fan/client organisation easier.Media&Sponsors:Solutions that are either for or connect with the media,or sponsoring brands.Media Production:Tools to make broadcasting easier and richer.Sponsorship:Platforms to connect brands with teams and athletes for sponsorship.#GSTVCR06GLOBAL SPORTSTECH
45、VC REPORT 2022#GSTVCR07GLOBAL SPORTSTECH VC REPORT 2022The most important investment numbers in Global SportsTech over the last five years.Looked at from a geographical and sector perspective.A look at the top companies in SportsTech,covering most funded ones as well as M&As,IPOs and unicorns,and th
46、e investors behind the deals.Three deep dives into innovation trends at the forefront of the SportsTech industry.Also includes expert interviews and an investor ecosystem overview.Dashboards for the global SportsTech industry and its main sectors,showcasing the most important facts&figures to provid
47、e a holistic overview.GLOBAL FUNDING1TRENDS&ECOSYSTEMTOP COMPANIESINDUSTRY SNAPSHOTS234CONTENTS08221629GLOBAL FUNDINGInvestment OverviewLeading Countries&CitiesSector Overview09101208GLOBAL SPORTSTECH VC REPORT 20222022 continues momentum,strong follow up to 2021Fans are the focusIf 2021 was SportsT
48、echs breakout album,then 2022 was a very strong follow up.In earlier reports weve talked about SportsTech funding cycles being full of peaks and troughs,a mega year is usually followed by a consolidation year.Not this time.2021 was a mega year for SportsTech.The investment numbers in 2022 confirm th
49、at it was more“birth of a star”,less“one-hit wonder”.Usually our data cut off for this report is Sept 30.This year we have pushed our turnaround time by seting the data cut off as Oct 31.And till then 2022 has seen$7.3b in investments,on track to touch$10b.Sure,thats nearly 20%lower than 2021.But gi
50、ven the strength of the sports industry in the face of a highly cautious global economic sentiment,we will gladly take that.Well get into details later in the report but the message is clear,its all about the Fans.Over 61%of all funding has been invested in Fan facing startups.As sports gets closer
51、to entertainment,this will likely continue to grow.Last word on comparing year-on-year,Average deal sizes are marginally higher but Median deal sizes nearly doubled.Funding Amounts&Number of Rounds 2018-2022 in Global SportsTech#GSTVCR09GLOBAL SPORTSTECH VC REPORT 2022DATA SOURCE:SPORTSTECHDB.COM121
52、086420200212022Amount in$bFunding Rounds3.412.99Avg($m)Median($m)Ticket Size9.91.08.01.010.51.120.61.822.03.44.73.33.711.710.1*7.3*Total amount:$30.7b*/$33.4b*622574454635487*353*As of Oct 31st 2022 *End of year estimate ContinentNorth AmericaAPACEuropeRest of WorldAmt in$b17.27.65.10.8Pe
53、rcentage56.0%24.7%16.7%2.7%Countries by Funding 2018-2022 in Global SportsTechCountries by Funding in 2022 in Global SportsTechAmount ($m)1,5942.93,354.83,131.01,158.01,085.51,036.2995.9805.5705.6460.5Rank by#of Startups13Share of top deal32.1%76.5%65.4%27.6%48.8%18.7%48.9%100.0%47.9%72.9
54、%Amount ($m)4,679.5468.9459.0435.3330.2321.894.080.073.143.9+/-Rank change compared to previous year+/-Rank change compared to previous yearCountryUSAIndiaChinaCanadaGermanyUKFranceBrazilHong KongIsraelCountryUSAHong KongGermanyIndiaIsraelUKCanadaDenmarkAustraliaBrazil#GSTVCR10
55、GLOBAL SPORTSTECH VC REPORT 20220+30-2-10+30+1-1-2+130-4+3+4-20+7+4USA continues to lead,India jumps to 2ndChina out of 2022 top ten,Hong Kong&Israel gainNo surprise to see the USA top of these charts again.The only surprise is the margin.In 2021,the US saw$3.8b in funding,around 4 times the figure
56、of 2nd placed India.In 2022 though,that margin is much wider as the US SportsTech market has not only grown by 23%,it is 10 times bigger than its nearest competitor!Whether its sports beting,NFTs or broadcasting,the US is certainly the benchmark for innovation in Sports.Some shifs in the rest of the
57、 market.Germany is the top ranked European nation,gaining three places overall and coming 3rd in 2022 on the back of big deals for OneFootball and Kinexon.The UK is close behind in supporting the European ecosystem.India and China are the overall leaders in Asia but Hong Kong has made a mark in 2022
58、 as China dropped out of the list.So did Australia,continuing its upwards momentum from last year to enter the top 10.Brazil is still the top SportsTech nation from the Rest of the World.Maybe it is time for a Brazilian report?DATA SOURCE:SPORTSTECHDB.COMCities by Funding 2018-2022 in Global SportsT
59、echCities by Funding in 2022 in Global SportsTechAmount ($m)3,164.12,845.11,932.11,814.21,138.7944.0941.7881.7804.7800.7+/-Rank change compared to previous year+/-Rank change compared to previous yearAmount ($m)1,500.0594.4580.4468.9355.0304.6295.6278.4218.5169.7CountryNew York CityJacksonvilleMumba
60、iSan FranciscoBangaloreLondonLos AngelesParisSao PauloGuangzhouCountryJacksonvilleNew York CityLos AngelesHong KongLoganBerlinLondonSanta MonicaMumbaiChicagoRank by#of Startups212149Share of top deal100.0%40.0%29.3%76.5%100.0%98.5%20.3%71.8%45.8%88.4%#GSTVCR11GLOBAL
61、SPORTSTECH VC REPORT 2022DATA SOURCE:SPORTSTECHDB.COM-1-1+4+11-40-400+4+12NE+7+1+1-4+900+16US cities dominate,Mumbai enters top three6 US cities in 2022 top 10Jacksonville may hold the top spot in 2022 but as home to just one company,it can hardly be considered a major SportsTech city.The biggest of
62、 them is,and will likely continue to be,New York city.19%of US and 10%of Global SportsTech investments since 2018 have gone to New York based companies.It may be a crowded market but there is still plenty of money to go around.Maybe not as much money,but that definitely seems to be the trend across
63、the US.Four US cities appear in the top 10 since 2018,six in the 2022 list.Los Angeles has been the big winner in 2022.Looking at the Rest of the World,India is the only other country with multiple entries in either list,with two in the 2018-22 top ten.London is arguably the healthiest SportsTech ec
64、osystem in the 2022 top 10 with the top deal in the city accounting for only 20%of the overall investment.Contrast that with cities like Logan where one round(for iFit)will make all the difference.Fans&Content top sector,rules in 2022Fan Experiences the leading sub-sector2022 may be remembered as th
65、e year of the Fan for SportsTech.The Fans&Content sector contributed a mammoth 62%of all funding.43%of that came purely from Fan Experiences where Web3 based fan engagement solutions made a big splash.It was surprising to see the low contribution from Fantasy Sports&Beting,that market there seems mo
66、re primed for acquisition than investment.Solutions for Athletes,the Activity&Performance sector,seemed atractive to investors only if they were focused on hardware.A strange one since hardware companies are usually considered capital intensive,scary bets.Yet they were significantly favoured to sofw
67、are.Seems like the commoditisation of technology like AI and ML makes sofware based differentiation much more difficult.Solutions for Executives,Management&Organisation,continued at its steady pace of nearly 10%of overall funding.Almost feels like this is the preset budget allocated every year to B2
68、B solutions.#GSTVCR12GLOBAL SPORTSTECH VC REPORT 2022DATA SOURCE:SPORTSTECHDB.COMFunding per Sector 2018-2022 in Global SportsTech /Funding per Sub-Sector 2022 in Global SportsTech15,000.020,000.010,000.05,000.05,000.04,000.03,000.02,000.01,000.00.012,181.4Activity&PerformanceFor Activity-HardwareFo
69、r Activity-SofwareBefore/Afer ActivityFans&ContentContent PlatformsFan ExperiencesManagement&OrganisationOrganisations&VenuesMedia&SponsorsFantasy Sports&Beting5,293.83,751.83,135.82,115.41,343.8369.9401.7401.74,514.2634.7699.93,179.6657.2219.5437.72,148.21,178.,327.12,148.21,178.915,
70、152.34,412.27,029.53,710.6Fantasy Sports&Betting fastest growing,Fan Experiences follows#GSTVCR13GLOBAL SPORTSTECH VC REPORT 2022DATA SOURCE:SPORTSTECHDB.COMAll other sub-sectors show declineGiven that the total funding in SportsTech was lower in 2022 than 2021,most of the sub-sectors have shown neg
71、ative growth.That said,the margins are interesting to see.Lets start with the positives.As mentioned earlier,fan focussed sectors show the most positive growth.Fantasy Sports&Beting by the widest margin,primarily on the back of a$840m funding round for Indian fantasy giant Dream 11 at the end of las
72、t year.Beyond that,Fan Experiences continues to grow healthily as it garners atention from new investors.Media&Sponsors,with mostly fan facing solutions,remained steady.All other sectors show decline but some more than others.The most was seen in B2B applications for sports covered under Organisatio
73、ns&Venues.A big part of that decline was due to some major funding rounds,especially$500m for Mindbody,that counted towards the previous 12 months.The other sector in stronger decline was For Activity Sofware.With the ubiquity of AI,ML and Computer Vision,differentiation is becoming increasingly dif
74、ficult.Rate of growth by sub-sector over last 12 monthsFan Experiences$3,029.2$3,293.2Content Platforms$855.9$631.9For Activity Hardware$1,588.1$1,282.4Organisations&Venues$1,265.0$218.9Media&Sponsors$442.0$440.7For Activity Software$1,373.0$633.4Funding by Sub Sector Nov 20-Oct 21Funding by Sub Sec
75、tor Nov 21-Oct 22Funding by Sub Sector Nov 20-Oct 21Funding by Sub Sector Nov 21-Oct 22Fantasy Sports&Betting$1,101.8 Before/After Activity$912.3$1,587.3$682.1+44.1%-26.2%-25.2%-82.7%-19.3%-53.9%-0.3%+8.7%Get the Pro Version of the report-More data,deeper insights#GSTVCR14DATA SOURCE:SPORTSTECHDB.CO
76、MGLOBAL SPORTSTECH VC REPORT 2022PRICE:999AVAILABLE HERETune into STX Weekly.A weekly look at the top news from the world of Sports&TechnologyLive on YouTube&LinkedIn#GSTVCR15GLOBAL SPORTSTECH VC REPORT 2022TOP COMPANIESMost Funded CompaniesM&As IPOs and Unicorns171819#GSTVCR16GLOBAL SPORTSTECH VC R
77、EPORT 2022Web3 dominates 2022,Fan focus the big winnerTop Companies All-Time by Funding in Global SportsTechFanatics topped the table in 2021 and is top of the table again in 2022,easily retaining its crown as the top funded SportsTech company.Valuation at the last round was$27b with the founder pub
78、licly quoted as aiming to become a$100b company.If that target is achieved,with continued investment in blockchain tech,sports beting&ecommerce,it would pave a great path for other SportsTech companies to follow.For AthletesFor FansFor ExecutivesTop Companies 2022 by Funding in Global SportsTechIn 2
79、022,five of the top 10 funded companies use blockchain tech in some way.Fanatics,Animoca Brands,OneFootball,LootMogul&Autograph are at the forefront of the Web3 wave,backed up by a strong groundswell of activity.Fitness continues to remain relevant with iFit&Therabody representing.And the US was cle
80、arly the place to be for big rounds,home to 7 of the top 10.For AthletesFor FansFor ExecutivesFanaticsSports ecommerce,beting&digital collectiblesJacksonville$2,845.0m1Animoca BrandsBlockchain based fan engagement solutionsHong Kong$697.3m5HuyaEsports streaming platform3Guangzhou$788.6mKeepFitness&p
81、ersonal coachingBeing$567.0m10ZwiftAt home training for running,cycling&fitnessLong Beach$570.0m9SorareBlockchain based fantasy sports platformParis$739.0m4Dream 11Fantasy sports platform$1,625.0m2MumbaiCureFitOnline&offline fitness,nutrition,and mental well-beingBangalore$570.6m8FanaticsSports ecom
82、merce,beting&digital collectiblesJacksonville$1,500.0m1TherabodySports recovery equipmentLos Angeles$165.0m8AutoGraphBlockchain based digital collectiblesLos Angeles$170.0m7LootMogulAthlete-led sports metaverse platformSanta Monica$201.4m6PixellotAutomated production of sports Petah Tikva$161.0m9Put
83、tshackIndoor tech enabled mini golf studiosChicago$150.0m10iFit-fitness technologySmart fitness equipmentLogan$355.0m3OnefootballFootball content&NFTs platformBerlin$300.0m4SeatGeekEvents ticketingNew York City$238.0m5Douyu TVEsports streaming platformWuhan$631.0m6Dapper LabsBlockchain based digital
84、 collectiblesVancouver$607.5m7Animoca BrandsBlockchain based fan engagement solutionsHong Kong$468.9m2#GSTVCR17GLOBAL SPORTSTECH VC REPORT 2022DATA SOURCE:SPORTSTECHDB.COMBetting,Fantasy&Collectibles drive acquisitions in 2022FootballTech gets busy in World Cup yearSports Beting continues to lead th
85、e acquisitions arena in SportsTech,a highly mature market where consolidation and pooling resources seems to be the strategy of choice for those trying to get ahead.OpenBet was on this chart last year as well but the deal was renegotiated,down from the initial$1.2b to$800m,a correction that Endeavor
86、 would have greatly appreciated no doubt.BetCity,Supersport and Betcha all come under the sports beting,fantasy and gaming umbrella.Big deals for Topps and Futbin represented consolidation in the digital collectibles space.Can expect further consolidation here in the next 12-18 months.It is a market
87、 that requires deep pockets in the race to sign rights holders.Shout out to The Athletic,the torch bearer for cuting-edge sports journalism,as it found a new home at the New York Times.Worth mentioning that in a World Cup year,weve seen plenty of activity in the Football/Soccer market.Deals for Beyo
88、nd Sports,Eleven Sports,Gloria,InStat,Jogo,Pico,&View all have strong connections to the worlds favourite sport.DATA SOURCE:SPORTSTECHDB.COM#GSTVCR18GLOBAL SPORTSTECH VC REPORT 2022#AcquirerEntainEndeavorEntainThe New York TimesFanaticsBeter CollectiveVivid SeatsGaming Innovation GroupCur
89、e FitEnthusiast GamingTop 10 Acquisitions 2022 by value in Global SportsTechNotable Acquisitions 2022 in Global SportsTechDeal Value$m850.0800.0700.0550.0500.0105.065.050.850.044.0Acquired CompanyBetcityOpenbetSupersportThe AthleticToppsFutbinBetchaSportncoFitsoU.GG#Acquired Company8fitBe
90、yond SportsEdisnEleven SportsGloriaInStat SportJOGOPico-Get PersonalRGTViewwAcquirerWithingsSonyFubo TVDAZNOne FootballHudl433InfrontWahoo FitnessSportec SolutionsMore SportsTech Unicorns emerge all around the worldDATA SOURCE:SPORTSTECHDB.COM#GSTVCR19GLOBAL SPORTSTECH VC REPORT 2022Unicorns in Glob
91、al SportsTechIPOAcquiredNeitherTonalSan Francisco$1.6bTwitchSan Francisco$1.0bBeachbodySanta Monica$1.6btheScoreToronto$1.9bZwiftLong Beach$1.0bFanaticsJacksonville$18.0bDapper LabsVancouver$7.6bWhoopBoston$3.6bDraftKingsBoston$19.9bGympassSao Paulo$2.2bGenius SportsLondon$3.6bSportradarSt.Gallen$26
92、.0bCure FitBangalore$1.5bHupuShanghai$1.2bHuyaGuangzhou$2.2bLe SportsBeing$3.5bKeepBeing$2.1bFitureChengdu$1.0bDouyu TVWuhan$1.1bAli SportsShanghai$1.3bSorareParis$4.3bFitbitSan Francisco$2.1bStravaSan Francisco$1.5bDream 11Mumbai$5.0bGames 24x7Mumbai$2.5bMobile Premier LeagueBangalore$2.3bBamtech M
93、ediaNew York City$3.8bClassPassNew York City$1.0bFanDuelNew York City$1.0bfuboTVNew York City$3.5bCandy DigitalNew York City$1.5bPelotonNew York City$26.3bSeatgeekNew York City$1.0bOneFootballBerlin$1.0bSigna Sports UnitedBerlin$3.2bAnimoca BrandsHong Kong$5.9biFitLogan$2.6b38 companies across 11 co
94、untriesEight more companies established themselves as Unicorns in 2022,on top of the eleven additions from 2021.That means that the number of unicorns in the industry has doubled in the last 2 years.A strong indicator that there is plenty of room at the top.Our bet is that this list will continue to
95、 grow quickly,with additions especially from the Fan Experiences and Engagement categories,as recent investments fuel the next rocket ships.The geographic spread is also impressive to see.Two new countries added onto this list are Germany&Hong Kong,with two and one company respectively.India also ad
96、ded two new names,consolidating its position in third.No additions in China,where SportsTech doesnt seem to be atracting as much atention anymore.Last word to the US,clearly the place to be for SportsTech companies with big ambitions.17 of 38,45%,of names on this list are US based.New York City reaf
97、firms its position as the SportsTech Capital of the world,as home base to 7 companies,18%,of the biggest SportsTech companies in the world.F45 TrainingPaddington$1.3Get the Pro Version of the report-More data,deeper insightsDATA SOURCE:SPORTSTECHDB.COM#GSTVCR20GLOBAL SPORTSTECH VC REPORT 2022PRICE:9
98、99AVAILABLE HEREVITRUVE:The gym tracker to understand your athletes performanceOscar RepisoCEO&Co-founderWhat problem does Vitruve solve and how does it work?In other sports,such as running or cycling,we see technologies such as GPS or potentiometers,which help coaches beter understand the performan
99、ce and health of their athletes,and in more detail.They can assess factors,both outside and inside,training and make decisions based on objective data rather than sensations or subjective data.This is exactly what Vitruve does,but in the weight room.Weight training is transversal to all sports:from
100、tennis,basketball,soccer.Every athlete goes to the gym with the aim of improving their performance,but continues to train as they did 50 years ago.This means that they either do not improve or may even get worse,since there is no individualization of the athlete based on objective data.Vitruve is th
101、e digitalization of the gym.Tested and certified by thousands of clubs around the world,we are going to reinvent the way of training,making it more intelligent.We have created a gym tracker and a sofware that allows a coach to collect data and beter understand their athletes performance with useful
102、insights and real-time feedback.Tell us about some recent success?Recently,we raised an investment round of 1m,which will mark a before and afer moment in the company.We were coming off 5 years of bootrstrapping,growing at rates of+2x per year.Although we are still small,we sell in more than 50 coun
103、tries.With this round,we expect to improve the product and technology and increase sales growth to 3-4x per year.We have very prominent clients that endorse our work,such as Stanford University and UCLA in the US,the best tennis players in the world and soccer teams such as PSG in Europe.What are yo
104、u looking for?Right now we are focused on the US,and for the next round,our Series A,we are looking to establish relationships with international investors as our next round will likely be with US and/or European VCs.To do this,we are starting to establish ties well in advance.We want to show them h
105、ow we are doing,how we are achieving our objectives and the roadmap that we propose,so that when we start raising capital they already know us and have seen us grow.What can we expect from Vitruve in the near future?Without revealing too much,as we know that our competitors read this media,we are im
106、proving our product in all aspects in a big way.As well as enhancing our growth and expansion in the USA.In the near future we will see how we continue to acquire great clients in this market and gradually position ourselves as a reference in our sector.Iker ZubizarretaCTO&Co-founderMadrid&USAvitruv
107、e.fit#GSTVCR21GLOBAL SPORTSTECH VC REPORT 2022Subscribe to the SportsTechX NewsletterThe most convenient way to know what is happening in the global SportsTech SPORTSTECH VC REPORT 2022TRENDS&ECOSYSTEMFans in the spotlight:Investors prioritise Fan ExperiencesHardware to get your hands on:Activity De
108、vices still buzzingThe beautiful game scores big:FootballTech takes centerstageInvestor Ecosystem25262728#GSTVCR23GLOBAL SPORTSTECH VC REPORT 2022Fans in the spotlight:Investors prioritise Fan ExperiencesTop SportsTech Investment Trends in 2022#GSTVCR24GLOBAL SPORTSTECH VC REPORT 2022Fan Experiences
109、Activity DevicesFootballTechHardware to get your hands on:Activity Devices still buzzingThe beautiful game scores big:FootballTech takes centerstageIcons made by Freepik from .Fans in the spotlight:Investors prioritise Fan Experiences#GSTVCR25GLOBAL SPORTSTECH VC REPORT 2022DATA SOURCE:SPORTSTECHDB.
110、COMWeb3 driving investment44%of all funding in SportsTech came from this single sub-sector,Fan Experiences.In 5 years of doing this report we havent seen the industry skewed towards a specific area in this way.In a post pandemic world,the sports industry has clearly realised that it is nothing witho
111、ut the fans.As a result,there is clearly an increased focus on solutions that can enhance the Fan Experience,whether it is in the stadium or out,during the game or before/afer.The biggest driver of this shif in atention has been the opportunities unlocked by blockchain based technology,or Web3 as it
112、 is more popularly known.Old products,such as sports collectibles,have been given a new digital life,as images or videos,bringing them to the atention of younger fans.Ownership for those products can now be fractionalised,allowing more fans to participate.And thats just the beginning of what Web3 ca
113、n do to enhance the fan experience.NFT based ticketing,Virtual Worlds&the Metaverse,DAOs allowing fans to participate in ownership of their favourite teams.There are plenty more examples we can list out.And we will in our upcoming Web3 in Sports Report.Stay tuned.Top 5 Funded Companies 20221,500.046
114、8.9238.0201.4170.0Amount ($m)JacksonvilleHong KongNew York CitySanta MonicaLos AngelesCity12345FanaticsAnimoca BrandsSeatGeekLootMogulAutoGraphCompanyAmount in$bFunding RoundsFunding Amounts&Number of Rounds 022162.086.8453.83,147.33,179.6*3,815.5*4000.03000.02000.01000.00.
115、05760579467*56*As of Oct 1 2022 *End of year estimate Funding Per Sub-sub-Sector 2022Ticketing&MerchandiseFan Engagement54.6%45.4%43.6%Percentage of Total SportsTech funding in 2022Total amount:$7.0b*/$7.7b*DATA SOURCE:SPORTSTECHDB.COM#GSTVCR26GLOBAL SPORTSTECH VC REPORT 2022Hardware to get your han
116、ds on:Activity Devices still buzzingFitness is the focusA lot of things have been said about Pelotons dramatic rise and perhaps even more dramatic fall.Popular amongst those,was the doomsday atitude towards fitness hardware in general,and especially large,home fitness centrepiece devices.Clearly inv
117、estors were not listening,or more likely,chose to ignore the noise.Because the proof is in the pudding,For Activity-Hardware was the 2nd highest contributor to SportsTech funding in 2022 at 18%.Along with Fan Experiences,they were the only two sub-sectors to break into double digit percentages.So wh
118、at type of devices garnered interest?Well this is actually more interesting.While personal fitness devices have been consistently the most popular amongst investors over the previous two years,in 2022 the selection was more varied.From B2B fitness providers(iFIT),Recovery devices(Therabody),VR devic
119、es(WIN Reality),devices for specific sports(Playermaker)all seemed atractive to investors.Less copycat investing,more horses for courses.And yet we keep hearing feedback that Hardware is tough and most investors prefer to stay away.Mainly because they are capital intensive,take a long time to get pr
120、ofitable and delivery can be a serious logistical undertaking.Seems like both are simultaneously true,depending on who you ask.Top 5 Funded companies 2022355.0165.0150.0130.0121.0Amount ($m)LoganLos AngelesChicagoMunichCambridgeCity12345iFit-fitness technologyTherabodyPutshackKinexonHydrowCompanyAmo
121、unt in$bFunding RoundsFunding Amounts&Number of Rounds 022972.9511.5959.61,506.01,343.8*1,612.6*2000.01500.01000.0500.00.09985638161*51*As of Oct 1 2022 *End of year estimate Funding Per Sub-sub-Sector 2022Equipment&InfrastructureWearables13.6%86.4%18.4%Percentage of Total
122、SportsTech funding in 2022Total amount:$5.3b*/$5.6b*DATA SOURCE:SPORTSTECHDB.COM#GSTVCR27GLOBAL SPORTSTECH VC REPORT 2022The beautiful game scores big:FootballTech takes centerstageInvestors look to capitalise in World Cup yearThe FIFA World Cup is a special event for any sports fan.Even this year,w
123、ith all the controversy surrounding Qatar 2022,you cannot deny that the biggest competition for the worlds most popular sport grabs all the eyeballs.This time,it seems like investors decided to also pull out their excel sheets along with their team jerseys.Something we havent seen with previous edit
124、ions of the tournament.Over 8%of all SportsTech funding was dedicated to Football,or Soccer if you prefer,higher than in any previous year.And keeping with the overall theme weve seen in SportsTech,most of that investment went to fan solutions,82%.Content was a big part of it but so were other forms
125、 of Fan Engagement.From Digital Collectibles(One Football)to Highlight clips(TraceUp)to Fantasy Sports(Drafea),all had big rounds.And there was even time for wearables(Playermaker).The most interesting was to see where these rounds took place.10 countries were represented in the top 12 funding round
126、s for FootballTech.Europe,USA,Brazil,it goes everywhere.We should mention that solutions only dedicated to Football/Soccer were considered.If they catered to multiple sports,they were included from the analysis.Top 5 Funded companies 2022300.056.047.040.037.2Amount ($m)BerlinLondonAustinLondonMexico
127、 CityCity12345OnefootballLiveScore GroupTraceUpPlayermakerDrafeaCompanyAmount in$bFunding RoundsFunding Amounts&Number of Rounds 022114.669.1108.5947.1611.9*734.3*1000.0750.0500.0250.00.03841274543*36*As of Oct 1 2022 *End of year estimate Funding Per Sector 2022Activity&Pe
128、rformanceFans&Content13.6%8.4%Percentage of Total SportsTech funding in 2022Total amount:$1.9b*/$2.0b*Management&Organisation16.9%82.2%0.9%Global SportsTech Investor Ecosystem 2022#GSTVCR28GLOBAL SPORTSTECH VC REPORT 2022DATA SOURCE:SPORTSTECHDB.COMNorth AmericaWhiteRock CapitalNew York CityWill Ven
129、turesBostonStadia Ventures St.LouisTitletownTechGreen BaySeventySix CapitalConshohockenChicagoPhoenix Sports PartnersThe Players ImpactBostonOregon Sports AngelsPortlandBeyond The Game NetworkAtlantaLudis CapitalLos AngelesMark Cuban CompaniesDallasAsia PacificEuropeVARCIS CapitalHong KongLumikai Ve
130、nturesNew DelhiDream CapitalMumbaiFitness VenturesHong KongAthletic VenturesSydneyWilcard VenturesMelbourneYao CapitalShanghaiTrust Esport VenturesBordeauxtwozero VCIstanbulSeventure PartnersParisRemagine VenturesMindspring CapitalNewport BeachNEXT VENTRESAustinSapphire SportPalo AltoScrum VenturesS
131、an FranciscoRabil VenturesSan FranciscoRx3 Growth PartnersNewport RSE VenturesNew York CitySixers Innovation LabPhiladelphiaPlay Time HoldCoSan FranciscoEP Golf VenturesLos AngelesBruin SportsWhite PlainsCauseway Media PartnersCambridgeCourtside VenturesNew York CityElysian Park VenturesLos AngelesD
132、SG VenturesCoraopolisDigsbury VenturesSeatleVenturerockAmsterdamKB PartnersChicagoKonvoy VenturesDenverJazz Venture PartnersSan FranciscoFiit CapitalPitsburghInStudio Ventures StudioLos AngelesVelocity CapitalNew York CityHiro CapitalLondonApex CapitalADvantage Sports Tech FundJerusalemAser Ventures
133、LondonBerlinBITKRAFT Esports VenturesDutch Sportstech FundIndigo SportsTechFundsNetworksCascaisAmstelveenNicosiaListen to the SportsTech AllStars Podcast Conversations with startups,investors and leading initiatives from the world of Sports&TechAvailable on all popular podcast platforms or here#GSTV
134、CR29GLOBAL SPORTSTECH VC REPORT 2022INDUSTRY SNAPSHOTSSportsTech OverviewSub Sector Snapshots3132#GSTVCR30GLOBAL SPORTSTECH VC REPORT 2022Snapshot:Global SportsTech 2018-2022DATA SOURCE:SPORTSTECHDB.COM#GSTVCR31GLOBAL SPORTSTECH VC REPORT 2022Amount in$mFunding RoundsFunding Amounts&Number of Rounds
135、Funding Per SectorB2B vs.B2C FundingTotal amount:$306.6b*/$334.3b*4,726.23,261.03,706.811,680.17,286.7*10,055.6*12,500.010,000.07,500.05,000.02,500.00.0622574454635487*353*Fans&ContentManagement&OrganisationActivity&PerformanceB2C B2B 200212022 *As of Oct 1 2022 *End of year estimate Data
136、 Date:Oct 31 2022Top 5 Most Funded CountriesAmount ($m)15,942.93,354.83,131.01,158.01,085.512345CountryUSAIndiaChinaCanadaGermanyTop 5 Funded CompaniesAmount ($m)2,845.01,625.0788.6739.0697.3Top CityJacksonvilleMumbaiGuangzhouParisHong Kong12345CompanyFanaticsDream 11HuyaSorareAnimoca Brands15.1%84.
137、9%49.4%39.7%10.9%No of Rounds979Get the Pro Version of the report-More data,deeper insightsDATA SOURCE:SPORTSTECHDB.COM#GSTVCR32GLOBAL SPORTSTECH VC REPORT 2022PRICE:999AVAILABLE HERETHATS A WRAPMethodologyThe data from this report was obtained from reviewing over 6,000 startups and nearl
138、y 5,000 funding deals in Global SportsTech.Here are some key things to know about how this analysis was approached.While we always want to be as inclusive as possible,we have applied certain criteria to ensure that all data is representative of current trends.All companies founded before the year 20
139、00 have been excluded unless otherwise stated,such as Fanatics.Only deals announced during the period of Jan 1,201-Oct 31,2022 were considered,(excluding the acquisitions of Beyond Sports&Pico GP announced in early November 2022 which were also included).Deals completed in that period for companies
140、that are not currently active have also been included.As in every year,we expect some amount of reporting lag as not all deals from last year would have been announced.As a result,we have added 15%to the total funding value reported for 2022.All deals are reported in USD.For deals not in USD,the ave
141、rage conversion rate for the deal currency to USD in the deal year was utilized.As far as possible,we have obtained public domain sources for all the deals that we report on.This includes funding announcements made on a variety of media channels.Esports game publishers,teams and leagues have been ex
142、cluded as they dont find space in our framework.In general,eCommerce based solutions have been excluded,as those form part of the Web 1.0.So while there has been innovation in products,the format itself isnt new.One last thing:As always,our team spends countless hours pouring over interviews and dat
143、a around startups and funding rounds,but the nature of the beast that we try to tackle is that some will get missed,especially from the last year.However,we are confident that the information we present paints a prety accurate picture of what is happening overall in the industry and so allows us to
144、draw strong inferences about where it is headed.#GSTVCR34GLOBAL SPORTSTECH VC REPORT 2022Thank you!We would like to thank our fantastic team for the work thats gone into this report.Without their initiative,innovation and hard work this wouldnt have been possible.A team greater than the sum of its p
145、arts,happy to have you guys on board!Graphic DesignThe report was designed by Ryan Hays.Thanks a lot for your continuous support!Check him out at Content NoteThe content in this report is for general information purposes only and can change at any time.SportsTechX can not guarantee the ultimate accu
146、racy or completeness of the data.ImprintAuthors:Benjamin Penkert and Rohn MalhotraCompany:The Global SportsTech VC Report is a product of SportsTechX GmbHAddress:Rheinsberger Str.76/77,10115 Berlin,GermanyContact: SPORTSTECH VC REPORT 2022Kimberly FernandezCommunications ManagerRishabh JainResearch ManagerVishnu DixitResearch Analyst