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1、NORTH AMERICANSPORTSTECHREPORT 2022POWERED BYAbout this reportTime to shineAnother year,another report season.This one feels different though.Our Global SportsTech VC Report published in November last year,talked about what an incredible year 2021 was for SportsTech.And so did our recently published
2、 European SportsTech Report.So much is happening in the world of SportsTech right now,and so much of it in arguably the most important market:North America.And this year especially as its not all about the US as Canada plays a bigger role on the global SportsTech stage.Sports events are back into fu
3、ll swing,something that is especially important for the industry.And so are conferences,which are now adapting to a more inclusive,hybrid format.The MLB season is finally underway afer a delayed start,the NBA playoffs are set to tip off soon and the US announced a third Grand Prix this year as Formu
4、la 1 cars will race through the bright lights of Vegas.Lots to look forward to indeed.As always,the SportsTechX team will regularly publish more quality content talking about what exactly is happening in the SportsTech space and discuss where its headed.Our latest asset,the STX Weekly Show on YouTub
5、e goes through the biggest news in SportsTech from the previous week.And we have exciting news coming up with STX Connect which opens up some of the work weve been doing behind the scenes for a while already:connecting startups&investors.More to come in that space.The American dreamWith all the acti
6、vity that 2021 brought,there were certainly some major highlights from the year that we will examine in detail over the course of this reportA staggering$6.5b was invested in SportsTech in 2021.More than the previous 3 years combined!And 2022 has already goten off to a strong start and could well ke
7、ep up with,or even surpass what weve seen in 2021.Feels like every year we have to calibrate our charts just to fit them on the page.New York City is still very clearly the global SportsTech capital,given the volume of funds and number of deals completed.That said,other cities are also growing in pr
8、ominence.Jacksonville is home to arguably one of the biggest and yet most innovative companies out in the market in Fanatics.California tops the state charts though,with the most number of cities in the top 10.Canada is growing in importance with Vancouver and Toronto appearing on the lists.NFTs are
9、 far and away the hotest trend in SportsTech right now as investors and sports organisations are very eager to make deals happen.Sports Beting and FitnessTech are the other two strong growth drivers.But as weve seen with Peloton,there is such a thing as growing too fast,something we examine in more
10、detail in our topical deep dives.The other subject we explore is how tech giants are increasingly geting their FAANGs into live sports streaming.There were 16$100m+funding rounds in 2021,an unprecedented number,with the$995m invested in Fanatics over three funding rounds topping the charts.Lets see
11、what kind of figures 2022 hits.Is this for real?Its such an interesting time to have conversations about reality and our perceptions of it.The ideas of digital assets,avatars and the metaverse take over dinner table conversations and force us,in a way,to ask ourselves deep questions about how we fee
12、l about things.And this introspection becomes important given the speed at which we are witnessing this change.This is a new form of digital transformation of our lives and sports will play a major role in determining the direction that this change occurs in.Early days though,we have a long way to g
13、o.In the meantime,we have a report to check out.#NASTR2201#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022Benjamin PenkertManaging DRohn MalhotraManaging D02Foreword from our partner:SIGNA Sports UnitedAnton OliverHead of Business Development&InternationalBerlinsigna-About usSIGNA Sports United has bui
14、lt the global#1 sports commerce&tech platform with market leading positions in Bike,Tennis,Outdoor,Teamsports&Athleisure.We leverage our unique tech platform to connect brands,retailers and digital communities to improve the sports experiences and create additional value beyond commerce:Its our miss
15、ion to empower founders and businesses to lead the sports ecosystem in the digital age.Recent IPO15 December 2021 was a big moment for SSU as we were successfully listed on the NYSE.We are commited to a strategy of long-term value creation,and are pleased to begin our journey as a public company to
16、unlock the full potential of our platform and infrastructure.What we are looking forWe are always looking for innovative businesses and founders in the field of sportstech to partner and cooperate with.Feel free to reach out at a.oliversigna- and understand how SIGNA Sports United can support you an
17、d your business to accelerate growth.Our KPIsOur BrandsWeb Shops in 20 countries80+1b+Profitable Online Sales30%+Sales CAGR4m+Active Customers1,000+Sports Brands PartnersBikeOutdoorTeamsports&AthleisureTennis#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022A selection of 26 individuals who are collectiv
18、ely driving the growth and the success of the ecosystem through their engagement in new and leading initiatives.We are proud to have them in our report.The North American SportsTech Innovators 202203#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022Thomas H.RudyWhiteRock CapitalJordan FliegelTechstars Sp
19、ortsChristoph SonnenleAD Lake Nona Sports&Health Tech AcademyNate ThompsonHTX Sports TechBrandon JanoskyStadia VenturesJeff KunowskiGlobal Sport Venture DevelopmentJeff VolkVC SportsAlexander BenteADvantage SportsTech FundMichael PromanScrum VenturesCheri Bradish,PhDFuture of Sport LabThomas AlomesS
20、ports Innovation TexasJohannes LerchenMindspring CapitalJoe PimmelStadia VenturesBrian ZwernerBeyond The Game NetworkPete VlastelicaElysian Park VenturesCordero BarkleyTitletownTechKate DelhagenOregon Sports AngelsTracy DeforgeThe Players ImpactMatilda SungLudis CapitalJasmine RobinsonCauseway Media
21、 PartnersDanny CortenraedeInStudio VenturesLance DietzKB PartnersVasu KulkarniCourtside VenturesFielding JamiesonGlobal Sports Venture Studio(RGA)Marilou McFarlaneWomen in Sports TechWayne KimmelSeventySix CapitalKey Insights-North American SportsTech 2022Numbers excluding undisclosed Deals/Acquisit
22、ionsIcons made by Freepik from .Ecosystem3Investment1Deep dives204$6.5b funding in 2021Record breaking year,more than previous 3 combined46%in Fan-solutions sectorFan Experiences leading sub-sector$995m funding for Fanatics16$100m+funding rounds in 2021 NFTs&Digital Collectibles score big in 2021$1.
23、4b+invested,partnerships frenzyPelotons meteoric rise&dramatic fallFall from peak share price of$171 to$25FAANGs&Leagues get StreamingLive Sports streaming projected to grow from$18b in 2020 to$87b by 202827 SportsTech VCsIn North American SportsTech8 Innovation Initiativesin North American SportsTe
24、ch7 Accelerators/Incubatorsin North American SportsTech#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022SportsTechX-Market Intelligence for investors&professionalsInsightsReportsIndustry-leading reports that combine facts and figures with qualitative insights.DatabaseLeading global database to find the
25、best startups&initiatives to engage withNewsleterCuting through the noise with topic features,interviews&major industry updates.Podcast Showcasing startups and relevant initiatives from the world of Sports&Tech.BlogMarket insights with event reports,landscape overviews and startup related articles.S
26、ocial MediaWeekly show on Youtube,engaged Global SportsTech Network on LinkedIn®ular About UsSportsTechX is the#1 source for data&insights about startups&innovation in Sports.Our mission is to promote and navigate the global SportsTech ecosystem.We frequently publish content in formats such as in
27、dustry-leading reports,podcasts and newsleters,and appear as keynote speakers at events.Our insights are based on our SportsTech Framework which provides a systematic structure to find,compare and assess all things SportsTech on a global level.We work with investors and organisations in sports and a
28、djacent industries helping them with market analysis and connecting them with startups.We also support select startups in business development and fundraising.ServicesContentIndustry leading content providing editorial insights and market updates to a B2B audience on all things related to sports and
29、 innovation across content formats:text,video or audioConsultBespoke projects ranging from workshops on specific topics,co-published research or strategy development to establish stronger presence in SportsTech ecosystemConnectProvide resources and network connections to help startups meet fundraisi
30、ng goals and investors find atractive dealflow05#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022The SportsTech Framework-A systematic approach to the industryAbout the frameworkWe introduced the framework in 2017 in order to provide a common understanding and structure for the SportsTech ecosystem.Sinc
31、e then we have constantly enhanced it,to ensure that its the best and most up-to-date tool to identify,compare and assess all things SportsTech on a global level.In this latest update,the three main sectors remain the same as before and are organised based on their target audience:The Athlete,The Sp
32、orts Executive and The Fan.However we have made some updates to the next level of classification-sub sectors and sub-sub sectors-which provide additional levels of detail and a deeper understanding.Youll find a detailed explanation of the updated framework on the following page.This framework forms
33、the core of all our intelligence,e.g.the reports and the database.Even though the framework is proven-in-practice,there will always be situations in which startups can be assigned to two or even more sub or sub-sub sectors,which simply cannot be avoided.We invite everyone to share their feedback as
34、were always looking to further optimize our work.SportsTech FrameworkMarch 2022sportstechx|06For AthletesActivity&PerformanceFor FansFans&ContentFor ExecutivesManagement&OrganisationOrganisations&VenuesTeam&Club ManagementLeague&Event ManagementStadium&Facility ManagementMedia&SponsorsMedia Producti
35、onSponsorshipFor Activity-HardwareWearablesEquipment&InfrastructureFor Activity-SofwareTracking&AnalyticsClasses&TutorialsBefore/Afer ActivityBooking&DiscoveryRecovery&Injury PreventionCoaching&RecruitmentContent PlatformsNews&ContentStreaming PlatformsFan ExperiencesFan EngagementTicketing&Merchand
36、iseFantasy Sports&BetingFantasy SportsBetingEnablement#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022The SportsTech Framework-Structure and DescriptionsFor Fans-Fans&ContentThis sector is all about how sports connects to or is consumed by Fans and viewers.All of these are solutions focused on the fan
37、and so will include content,merchandise or beting and fantasy sports.Goals typically include a beter involvement and experience of fans related to the athletes,teams and sports they like.Content Platforms:Platforms that provide access to various forms of content(both as consumers and creators),eithe
38、r video,audio or text based.News&Content:Original/editorial content,ofen about sports teams or athletes,or content related to live sports news&results.Streaming Platforms:Sports streaming platforms,both live and on-demand.Fan Experiences:Solutions and offerings to enhance the sports experience and t
39、o involve fans with their preferred sports commercially.Fan Engagement:Helping fans connect with their favorite athletes,teams and sports as well as other fans to enhance their experience.Ticketing&Merchandise:Platforms for fans to purchase,sell or trade tickets for events or merchandise&memorabilia
40、 from teams&athletes.Fantasy Sports&Beting:Solutions to place real or play money on sports events and online games based on real or virtual teams.Fantasy Sports:Fantasy sports or sports prediction games.Beting:Platforms to place sports bets.Enablement:Tools to aid the sports beting industry,betors o
41、r fantasy sports gamers.For Athletes-Activity&PerformanceThis sector covers all solutions focused on the Athlete,whether professional,amateur or recreational.These are related to the actual sports activity,whether its before,during or afer it.Common goals are tracking performance,preventing injuries
42、&finding sports to play.For Activity-Hardware:Physical resources worn/used during an activity.Wearables:Atachments to the body of the athlete or the surface of playing equipment used.Equipment&Infrastructure:Movable physical equipment or immovable resources installed on premises that are used to per
43、form an activity.For Activity-Sofware:Applications or platforms that support the athlete during the activity,ofen to improve performance,either through tracking the activity and providing feedback or by training guidance.Tracking&Analytics:Tools that capture and track key metrics of sports activitie
44、s and provide insights.Classes&Tutorials:Platforms that provide access to classes,videos and tutorial guides(both live and on-demand)to be active,learn new skills and help improve performance.Before/Afer Activity:Hardware or Sofware solutions that help an athlete either prepare for an activity they
45、are about to perform or recover afer it.Booking&Discovery:Platforms to discover and book venues,find players or sports events locally or while traveling.Recovery&Injury Prevention:Applications to reduce the likelihood of injury or help speed-up/ensure recovery.Coaching&Recruitment:Tools to improve p
46、erformance by providing training&guidance or helping connect with coaches and scouts.For Executives-Management&OrganisationAll solutions that help Sports Executives perform their responsibilities.Whether its managing sports facilities,teams,associations,leagues,events,gyms or media companies.Goals h
47、ere usually relate to improving operational efficiency or providing a beter experience to the end consumer.Organisations&Venues:Solutions to help sports related organisations or venues with managing internal operations.Team&Club Management:Tools for professional or amateur sports teams,clubs or gyms
48、.League&Event Management:Tools for organisers of leagues,tournaments,races or major events.Stadium&Facility Management:Solutions for stadiums or sports facilities that help make operations or fan/client organisation easier.Media&Sponsors:Solutions that are either for or connect with the media,or spo
49、nsoring brands.Media Production:Tools to make broadcasting easier and richer.Sponsorship:Platforms to connect brands with teams and athletes for sponsorship.07#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022CONTENTS08Ecosystem Overview324Facts&Figures109Trends&Features216The most important investment n
50、umbers in North American SportsTech over the last five years.Looked at from geographical,sector and startup perspectives.Three deep dives into innovation trends at the forefront of the sports industry,all driven by tech companies.Also includes feature interviews with SportsTech startups.A comprehens
51、ive overview of the North American SportsTech ecosystem covering investors,accelerator/incubator programs and innovation initiatives.#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022NFT Partners of North American LeaguesSports LeagueNFT ProviderNBA(Top Shot)NFL(All Day)UFC(Strike)MLBNascarMLSMLB1FACTS&F
52、IGURESNorth American Funding DevelopmentLeading States&CitiesLeading SectorsLeading Startups1011131409#NASTR22NORTH AMERICAN SPORTSTECH REPORT 20222021 sees massive growth,industry gathering momentum8,0006,0004,0002,0000200202021Average and median deal values jump2021 may finally be the y
53、ear where SportsTech moved from a growing niche to a mainstream sector as investments in North American companies are projected to cross$6.5b.This is a massive jump from the previous highest of$2.5b,set in 2020.And that was a pandemic affected year which only picked up momentum in the 2nd half,indic
54、ating that the sector is gathering momentum.How much further does this go?Is the billion(s)dollar question.Average deal sizes nearly doubled to$27.6m in 2021,up from$14m in 2020.Median deal size topped that by nearly tripling to reach$4.5m in 2021,from$1.7m in 2020.For context,prior to 2020 the prev
55、ious highest average and median deal sizes were$11.3m&$1.3m respectively,so the growth in 2021 far surpasses that seen in previous years.Most interestingly,the number of deals completed also went up compared to the previous year,something we havent seen since 2018.The growth drivers are clear.Sports
56、 Beting is booming on the back of regulatory changes,while NFTs became the hot ticket of 2021 taking some HODLers all the way to the moon.FitnessTech is still an important sector but as gyms reopen,growth rates in the at-home fitness industry are certainly seeing a normalisation.DATA SOURCE:SPORTSTE
57、CHDB.COMFunding Amounts&Number of Rounds 2017-2021 in North American SportsTechAmount in$mFunding Rounds3.412.992783222942322502,289.22,200.01,240.72,485.86,486.3*5,896.6*Incl.estimated reporting lagTotal amount:$14.1b/$14.7b*275*10#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022California leads,from N
58、ew YorkStates by Funding 2017-2021 in North American SportsTechStates by Funding in 2021 in North American SportsTech11Florida enters top 3 on both listsNew York finally lost its spot as the top state when it comes to SportsTech.But given that the state of New York is all about New York City while C
59、alifornia has more cities in the lists we analyse-5 cities in the top 10 since 2017 and 4 cities in the top 10 in 2021-that title was always debatable.The Golden State shines brightly indeed.Amongst the other US states,Florida entered the top 3 but it must be clarified that this is because of Fanati
60、cs not previously being included in our calculations.Now the company has moved from being a pure play ecommerce company to adding sports beting,NFTs and digital&physical collectibles to their portfolio of offerings and therefore into our analysis.Illinois continued its forward momentum from last yea
61、r,improving 1 place in 2021 and also entering the top 10 since 2017.The Canadian states do quite well on this list.British Columbia was the biggest winner,climbing 12 places to enter the top 5,both since 2017 and only in 2021.Vancouver is definitely a growing hub for SportsTech but more on that late
62、r.Ontario is the other entrant,dropping a couple of spots in 2021 but rising overall to consolidate Canadas position on these lists.DATA SOURCE:SPORTSTECHDB.COMAmount ($m)4,474.43,198.62,503.6905.7650.4380.5244.9220.1205.1203.0Rank by#of Startups5Share of top deal21.96%60.08%13.73%98.33%4
63、8.65%83.66%85.57%46.08%92.31%56.64%Amount ($m)2,032.41,073.6823.2564.4411.1222.7175.3130.297.597.1+/-Rank change compared to previous year+/-Rank change compared to previous yearStateCaliforniaNew YorkFloridaMassachusetsBritish ColumbiaOntarioColoradoWashingtonIllinoisUtahState
64、CaliforniaFloridaNew YorkBritish ColumbiaMassachusetsOntarioColoradoIllinoisWashingtonPennsylvania+1-1+6-1+12+1+3-2+7-6-6-15-2-2-113#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022New York City tops list overall,global capital of SportsTechJacksonville top in 2021It seems unlikely that New York City wi
65、ll lose its spot as the top city in the North American or even global SportsTech landscape.The city is top not only for funding since 2017 but also for number of startups.Apparently people get quite busy in the city that never sleeps.That said,the gap to the top isnt as wide as it has been in previo
66、us years.By including Fanatics in calculations,Jacksonville enters the top 3 in both lists.But the city is very much a one-company-show as no other startup from there has had a funding round,that we know of.To clarify,the only reason that the percentage of top deal in 2021 is only 65%is because Fana
67、tics had multiple rounds split over the year.San Luis Obispo gained the most places afer a mega$500m round for Mindbody carried the city into the top 10 on both lists.All it takes is one good shot.Vancouver was the other big winner,also entering both top 10s on the back of Dapper Labs success.But th
68、e city has a lot more to offer with 28 other companies having raised money over the period analysed.Toronto is the other Canadian city in the top 10 lists showcasing the health of the SportsTech industry in Canada.12DATA SOURCE:SPORTSTECHDB.COMRank change compared to previous yearCities by Funding 2
69、017-2021 in North American SportsTechTop Cities in North American SportsTechby Funding in 2021JacksonvilleSan FranciscoNew York CityVancouverSan Luis ObispoBostonSanta MonicaTorontoDenverLos Angeles64.8%25.3%13.9%98.5%100.0%69.4%73.5%88.3%87.5%36.2%Share of top deal995.1864.7813.2563.2500.0272.1249.
70、2211.1171.5141.7Amount($m)CityNE-2+10NE-2-3+3-1#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022Solutions For Athletes with slender lead overall13DATA SOURCE:SPORTSTECHDB.COMFunding per Sector&Sub-Sector 2017-2021 in North American SportsTechAmount in m0Activity&PerformanceFor Activity HardwareFor Activ
71、ity SofwareBefore/Afer ActivityFans&ContentContent PlatformsFan ExperiencesFantasy Sports&BetingManagement&OrganisationOrganisations&VenuesMedia&Sponsors6184.13479.31240.71464.1630.23716.71569.81413.4513.5Fan Experiences the leading sub-sectorIt is very tight at the top and while Solutions For Athle
72、tes does have the overall lead by a slender 2%with 44%of all funding since 2017,it is Solutions For Fans that are the hot topic right now,accounting for 45%of funding in 2021.By comparison,Solutions For Athletes drops to 35%in 2021.Within Solutions For Fans,the clear leader is Fan Experiences,taking
73、 top spot as the biggest contributing sub-sector since 2017.Important to note that 55%of that investment,over$2b,has come in 2021 alone.Given that most of this is NFT related,its obvious that everyones favourite new acronym is what investors are most interested in.For context,the next highest sub-se
74、ctor in 2021 was For Activity Hardware at just over$1b.Solutions For Executives,overall at just under 14%of total funding,rose to nearly 20%in 2021.Previously this primarily B2B sector was not given too much importance by investors but that seems to be slowly changing as the pandemic has increased i
75、nvestments in facilities and operations at sports organisations.1926.95916.78,0006,0004,0002,000#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022Company logos represent top contributors per sub-sectorClassPassFitness classes booking platform9New York City$466.7mDapper LabsSports NFT platform$506.4mMindb
76、odyBusiness management sofware for fitness industrySan Luis Obispo$501.6m67VancouverZwiftAt-home training for running,cycling&fitnessLong Beach$550.4mBamtech MediaDirect to Consumer video at scaleNew York City$900.0mPelotonSmart fitness equipment with communityNew York City$859.1mDraftKingsFantasy g
77、aming and beting platformBoston$632.3m5234TonalSmart at-home gymSan Francisco$386.2m10iFitSmart fitness equipmentLogan$492.0m8Fanatics1Jacksonville$3,641.9mNFTs,Sports Betting and FitnessTech trend in 2021Top Companies All-Time by Funding in North American SportsTechBy diversifying from purely ecomm
78、erce operations to now also a sportsbook and collectibles solutions provider,Fanatics has finally entered our analysis and gone straight to the top of the all-time top funded list.With their NFT arm,Candy Digital,also busy cracking deals,the Fanatics group is seting the tone for what a holistic spor
79、ts commerce solutions provider can do.Other new entrants are NFT pathbreaker Dapper Labs and B2B FitnessTech player Mindbody.For AthletesFor FansFor ExecutivesTop Companies 2021 by Funding in North American SportsTechNFTs,Sports Beting and then FitnessTech.That seems to be the order of investment ac
80、tion in 2021.The difference is that deal value in NFTs&Sports Beting is bigger since there are fewer established players.FitnessTech continues to be an atractive segment as familiar names Tonal,Beachbody&Tempo raised money.Outdoor sports were another emerging theme from 2021 as Outside&AllTrails rai
81、sed big rounds.For AthletesFor FansFor ExecutivesWhoopSleep and activity trackerBoston$200.0m7theScoreSports news platformToronto$186.3m8TempoSmart at-home gymSan Francisco$220.0m6Sports ecommerce,beting&digital collectiblesTonalSmart at-home gymSan Francisco$250.0m4MindbodyBusiness management sofwa
82、re for fitness industrySan Luis Obispo$500.0m3Dapper LabsSports NFT platform$555.0m2VancouverFanatics1Jacksonville$995.0mSports ecommerce,beting&digital collectiblesBeachbodyOnline fitness and workout tutorialsSanta Monica$225.0m5OutsideEndurance sports news and contentDenver$150.0m9AllTrailsOutdoor
83、s discovery platformSan Francisco$150.0m114DATA SOURCE:SPORTSTECHDB.COM#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022“The strong challenger” ecosystem player” morereports?15#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022TRENDS&FEATURESDeep Dive 1:NFTs&Digital Collectibles score big in 2021Deep Dive 2:P
84、elotons meteoric rise&dramatic fallDeep Dive 3:FAANGs&Leagues get Streaming171819216#NASTR22NORTH AMERICAN SPORTSTECH REPORT 202217Deep Dive 1:NFTs&Digital Collectibles score big in 2021Sweeping the floorNearly$1.4b was invested in NFT/Digital Collectibles related startups in 2021 from North America
85、.This was less than$30m in 2020.It really seems like a multi-billion dollar industry appeared almost overnight when NBA Top Shot burst onto the scene in January 2021.Since then we have seen a flurry of activity,of various types.Partnerships between service providers&sports leagues,teams or athletes
86、are announced almost daily.So are funding rounds/acquisitions for leading service providers.And of course,the word Metaverse is part of everyones lexicon even if no one is sure how exactly it is going to manifest itself.Good thing Nify Sports is at hand to cut through all the noise.NBA Top Shot crea
87、tors Dapper Labs have taken that roaring success,over$820m in Sales in 2021,into other leagues.They recently launched NFL All Day&UFC Strike,though the response has been lukewarm to start with.In fact most sports leagues have announced NFT partnerships,most ofen with one of the Big 4:Dapper Labs,Ani
88、moca Brands,Candy Digital&Sorare.Utility,utility,utility.This has now become the focus of any new drop as collectors&speculators become more judicious about where they invest.This is especially important given the variety of investment options available.Whether buying digital merchandise or NFT tick
89、ets,jumping into DAOs providing ownership to sports entities or gaining access to exclusive content&interactions through NFT based memberships,sports fans have a ton of ways to jump into the market.Quick question though,WAGMI right?NFT Partners of North American LeaguesGrowth of NBA Top ShotTOTAL SA
90、LES IN 2021$826.4MPeriod20202021-Q12021-Q22021-Q32021-Q4Sales(m)2.4 472.9168.580.0104.9Transactions(k)75 306424251378Avg Sale($)188.0 419.0123.597.584.2Top Funded Sports NFT startupsAmount ($m)555.0 35010610055NameCityVancouverJacksonvilleSan FranciscoNew York CityMiamiTOTAL AMOUNT INVESTED IN NORTH
91、 AMERICAN NFT STARTUPS$1.4B#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022Sports LeagueNFT ProviderNBA(Top Shot)NFL(All Day)UFC(Strike)MLBNascarMLSMLBDeep Dive 2:Pelotons meteoric rise&dramatic fall18Peloton share price trackerPeloton recent funding rounds&valuationDeal YearAmount($m)Valuation($b)Mar
92、2022Feb 2021Feb 2020Aug 2018May 2017Dec 2015-875.0IPO550.0325.075.07.6*43.6*8.14.11.30.3Top funded Peloton for XNameTotal Funding($m)Sport450398.8255.898.674.8Body Weight TrainingFree Weight TrainingRowingBoxingBody Weight Training200150100500End of Month Price($)Sep2019Sep2019Nov2019Dec2019Jan2020F
93、eb2020Mar2020Apr2020May2020Jun2020Jul2020Aug2020Sep2020Oct2020Nov2020Dec2020Jan2021Feb2021Mar2021Apr2021May2021Jun2021Jul2021Aug2021Sep2021Oct2021Nov2021Dec2021Jan2022Feb2022Mar202224.922.635.330.632.426.726.9Feeling the heatIn Dec 2020,during the pandemics first wave,Peloton stock peaked at$171 per
94、 share and market cap at$50b.In Mar 2022 it is hovering around its listing price of$23 per share with a market cap of$8b.And that is arguably not the companys biggest problem.Major staff layoffs,changes in top management,lawsuits,production issues&slowing demand have culminated in talks of a cut pri
95、ce sale to the likes of Amazon,Apple or some other deep-pocketed giant.It begs the question,how did it all go so horribly wrong for the once Wall Street favourite.We followed this rise&fall very closely on our recently rebranded STX Weekly show.From announcements of collaborations(Beyonce&Adidas),ac
96、quisitions(Precor or Atlas Wearables)and new product lines(treadmills,wearables or yoga),we always got the feeling that Peloton was spreading itself far too thin.And it probably was.Just as the pandemic fueled unprecedented growth,it also brought a lot of issues with production and delivery timeline
97、s.Frustrated customers looked at other products or returned to gyms in a big way leading to the announcement of a halt in production in January 2022.So is this a problem only for Peloton or the Connected Fitness industry in general?The Pelton for X sub-industry still seems to be going strong as inve
98、stors back similar models in other sports,from rowing to boxing to stair climbers.It will be up to those companies to learn from Pelotons mistakes and not bring too much heat on themselves.#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022*incl.$50m round in 2022,*acq.by Lululemon for$500m in Jun 2020*ba
99、sed on Market Cap32.742.259.468.275.997.7110.2108.9162.7146.1120.5106.498.4110.3121.5118.1104.492.691.446.435.825.728.226.31Deep Dive 3:FAANGs&Leagues get Streaming19Game timeIts been clear for a while that tech giants Facebook,Apple,Amazon,Netflix and Google take sports very seriously.In NASTR21,we
100、 talked about their investments in FitnessTech.This time its all about live sports streaming.Each of the big 5 have made moves,either acquiring rights themselves or in Netflixs case,flirting with the idea for a very long time.The fact that all five picked up the Indian Premier Leagues media rights t
101、ender for 2023-27,which have a base price of$4.6b,provides further proof.Add to that incumbents like Disney/ESPN&NBC/Peacock or pure play streamers like FuboTV&DAZN and it becomes clear that it is game time in this market.No surprises though,the live sports streaming market is expected to grow at a
102、healthy CAGR of 21%over the next 6 years,crossing$87b by 2028.And this doesnt factor in the growth of esports streaming which is a whole other animal unto itself.Most interestingly,tech giants and legacy broadcasters will face pushback from the sports leagues themselves as they look to further devel
103、op their own D2C streaming offerings.LaLiga has taken the lead in Europe with their recently announced LaLiga Pass,set to debut in Indonesia and Thailand.The biggest news though came from the NFL with the tentatively titled NFL Plus proposal discussed at a recent owners meeting.Are these just scare
104、tactics from the leagues to drive up bids or is the question In-house vs out-source up for serious considerations?That is open to debate.#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022Streaming Rights held by FAANGsLIVE SPORTS STREAMING MARKET PROJECTION*Value in 2020:$18.1CAGR:21.2%2028:$87BLeague Ow
105、ned Live StreamingRegionSports LeagueTrendParts of AsiaLatAmGlobalGlobalUSA,UK,Japan+5USAGlobalUSAUKFranceItalyUK&IrelandGlobalGlobalGlobalUSAUSAGlobalPremier League&LaLigaUEFA Champions LeagueSerie A BrasileiroIPL(bid tender collected)MLB(partial)NFL(in talks)IPL(bid tender collected)NFL(partial)Pr
106、emier League Ligue 1&French OpenUEFA Champions LeagueATP,WTA,US OpenIPL(bid tender collected)IPL(bid tender collected)Formula1(rumoured)MLBLos Angeles FCIPL(bid tender collected)Streaming Service NBA League PassMLB TVNHL TVUFC Fight PassWTA TVGolf TVNFL+Sports League*Source:Verified Market Research(
107、rumoured)Subscribe to the SportsTechX NewsletterThe most convenient way to know what is happening in the global SportsTech AMERICAN SPORTSTECH REPORT 2022ECOSYSTEM OVERVIEWInvestorsAccelerator&Incubator ProgramsInnovation Initiatives242931321#NASTR21NORTH AMERICAN SPORTSTECH REPORT 2021North America
108、n SportsTech Ecosystem 202222DATA SOURCE:SPORTSTECHDB.COM#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022InvestorsFundsNetworksInitiativesAccelerator&Incubator ProgramsInnovation InitiativesProgramsHTX Sports TechGlobal Sports Venture Studio(RGA)Drive!by DraftkingsWomen in Sports TechMill ValleyBostonL
109、os AngelesHoustonStadia VenturesTechstars SportsSt.LouisIndianapolisComcast NBCUniversal SportsTechFuture of Sport LabGlobal Sport Venture DevelopmentAtlantaTorontoPhoenixleAD Lake Nona Sports&Health Tech AcademyOrlandoESPN Edge Innovation CenterBristolSports Innovation TexasAustinSports Innovation
110、LabBostonPhoenix Sports PartnersChicagoStadia Ventures St.LouisThe Players ImpactBostonTitletownTechGreen BayWhiteRock CapitalNew YorkWill VenturesBostonADvantage Sports Tech FundOrlandoBruin SportsWhite PlainsCauseway Media PartnersCambridgeCourtside VenturesNew YorkElysian Park VenturesLos Angeles
111、InStudio Ventures StudioLos AngelesOregon Sports AngelsPortlandBeyond The Game NetworkAtlantaLudis CapitalLos AngelesMindspring CapitalNewport BeachJazz Venture PartnersSan FranciscoKB PartnersHighland ParkKonvoy VenturesDenverMark Cuban CompaniesDallasNEXT VENTRESAustinRabil VenturesSan FranciscoRS
112、E VenturesNew YorkRX3Newport BeachSapphire SportPalo AltoScrum VenturesSan FranciscoSeventySix CapitalConshohockenNBA LaunchpadNew YorkNYVC Sports(VC Sports)New YorkInvestorsin North American SportsTech 202223#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022KB PartnersInvestment firm focused on early st
113、age VC investments at the intersection of sports and technologyHighland Park,IllinioisCauseway Media PartnersInvests in growth stage companies in sports,fitness,and related industriesCambridge,MassachusetsCourtside VenturesVenture fund investing in early stage sports,fitness&gaming companiesNew York
114、,New YorkBruin SportsSports,entertainment,&media company specialized in working with capital partners&management teamsWhite Plains,New YorkElysian Park VenturesPrivate investment firm that partners with entrepreneurs at the intersection of sports,technology&entertainmentLos Angeles,CaliforniaJazz Ve
115、nture PartnersInvests in companies that extend the boundaries of human performanceSan Francisco,CaliforniaInStudio Ventures StudioInvesting in early stage startups in sports and entertainmentLos Angeles,CaliforniaKonvoy VenturesThesis driven venture capital firm focused on the video gaming industryD
116、enver,ColoradoMark Cuban CompaniesInvestment arm of billionaire entrepreneur Mark CubanDallas,TexasLudis CapitalInvestors in early stage companies at the intersection of sports,tech and entertainmentLos Angeles,CaliforniaMindspring CapitalInvestors and consultants focused on B2B sport tech companies
117、 with proven concept and readiness to scaleNewport Beach,CaliforniaNEXT VENTRESVC firm designed to maximize growth opportunities in sports,fitness,nutrition and wellness marketsAustin,TexasADvantage Sports Tech FundInvests in early-stage tech companies aimed at shaping the future of sportsOrlando,Fl
118、oridaBeyond the Game NetworkCommunity of professional athletes and business execs that invest in and work with startupsAtlanta,GeorgiaRabil VenturesProvides capital,advisory and operating expertise in sports,financial services,health and wellnessSan Francisco,CaliforniaRSE VenturesPrivate investment
119、 firm that spans sports&entertainment,media&marketing,consumer and technologyNew York,New YorkPhoenix Sports PartnersInvestment&operating company in disruptive technologies,services&platforms targeting the sports marketChicago,IllinoisOregon Sports AngelsAngel Network investing in early stage sports
120、 products,services and experience companiesPortland,OregonInvestorsin North American SportsTech 2022TitletownTechBuilds&funds early-stage high-growth businesses,based on a Green Bay Packers&Microsof partnershipGreen Bay,WisconsinThe Players ImpactCross-sport athlete network with industry experts,ear
121、ly stage business resources&investment opportunitiesBoston,MassachusetsWill VenturesVenture capital fund focused exclusively on leveraging the power of sport to shape the futureBoston,MassachusetsWhiteRock CapitalSpecialised on M&A,PE&VC deals with a focus on sports,entertainment and luxury sectors
122、globallyNew York,New YorkStadia VenturesGlobal sports innovation hub for entrepreneurs,industry partners and investorsSt.Louis,MissouriSeventySix CapitalInvests in entrepreneurs who are launching game-changing startups in sports tech,esports,and sports betingConshohocken,PennsylvaniaSapphire SportFu
123、nd investing in early-stage technology companies in sports,media and entertainmentPalo Alto,CaliforniaScrum VenturesSeed stage venture firm investing in the U.S.and AsiaSan Francisco,CaliforniaRx3 Growth PartnersConsumer-focused investment fund with an emphasis on lifestyle,food&beverages and sportN
124、ewport Beach,CaliforniaWhat sectors/trends are you following most closely in 2022?Alexander BentePartnerIn early 2021 sports NFTs contributed more than 60%of overall NFT sales volume.Platforms that acquired tier 1 league rights saw unicorn valuations,while fans of other major leagues across the glob
125、e were lef critically underserved.Moreover,most NFTs have litle use other than a collectors item and if sports collectable NFTs are going to survive,theyll need to create real utility around NFT ownership.Separately,the mass adoption of VR and expansion of VR gaming is right on the horizon.Brian Zwe
126、rnerFounderI am excited to see how web3 continues to make an impact on the sports landscape.NFTs took the sports world by storm with Dapper Labs and Sorare seeing rapid growth in customers,revenue,and company valuation.There were some early successes with fan tokens by teams with Socios and athletes
127、 with Rally.We even saw fans come together via DAOs to try purchasing pro teams.I expect much more in these areas and with new web3 activity in 2022.24#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022Investorsin North American SportsTech 202225#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022What sectors/tr
128、ends are you following most closely in 2022?Vasu KulkarniCEO&FounderCollectibles(both physical and digital),Real money gaming outside the US in large countries with massive sports crazy populations where sports beting may not yet be legalized,Gaming(especially blockchain based games),and the interse
129、ction of sports across all of these verticals.Lance DietzPartner(A)The intersection of web3&sports is hard to overlook,even if crowded and noisy at times from collectibles to ticketing to fan engagement,web3 has the potential to provide real utility across the sports ecosystem if implemented well.(B
130、)The adoption of health/wellness recovery experiences as tools for improving overall personal health seems to be accelerating afer optimizing workouts and nutrition,were now seeing people explore(and pay for)physical and mental recovery.Danny CortenraedeCEO&FounderAt InStudio Ventures,we are focussi
131、ng on three main pillars.Performance for athletes,Fans&Content and Management&Organization-solutions for executives.These are hardware&sofware solutions for the performance of athletes,vitality&health solutions.Media;content&platforms,fan engagement,sports beting.Smart venues,media&sponsors.Infrastr
132、ucture that shapes tomorrow;blockchain,web 3.0,loT,AI/ML.We invest in impact-driven startups and technology.Matilda SungGeneral PartnerLudis is excited about web3 enablements in entertainment(fan engagement)and utility(fan mgmt).There is still room for deeper community experiences and more personali
133、zed and intuitive UIs.The use of data in sports/health/fitness continues to be compelling as entrants connect the dots across multiple points in an ecosystem versus just within a single standing entity.We are keen on the evolving sports beting market in the US,which we believe will be sizable and un
134、ique in its user base.Jasmine RobinsonPartnerAt Causeway,we invest in companies helping people have more fun.To that end,one theme Im tracking is businesses helping to build deeply connected and passionate communities.That could mean anything from sports team affinity,to a great consumer product,thr
135、ough to a community around an activity or hobby.Companies in our portfolio like FloSports,Zwif,or Tracksmith among others demonstrate how valuable it can be to build experiences that deepen community ties.Pete VlastelicaVenture PartnerHuman awesomeness,including connected fitness,wellness,and mental
136、 health;community-driven commerce.Investorsin North American SportsTech 202226#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022What sectors/trends are you following most closely in 2022?Brandon JanoskyManaging DirectorWe continue to pay close atention to Health and Wellness as we believe it extends from
137、 youth and amateur markets to the elite level of sport and includes components of mental,emotional and physical performance.It also captures everything from team building,to specialized nutrition to advanced sleep and recovery methods.Wayne KimmelManaging PartnerAt SeventySix Capital,we are focused
138、on the latest trends in sports beting and esports as well as AR,NFTs,cryptocurrency and the Metaverse.Kate DelhagenFounder&President Oregon Sports Angels loves to meet founders creating product and/or tech companies that improve athlete*performance,team/community connectivity and performance,and fan
139、 engagement.We remain very interested in supporting diverse founders and teams,and we like companies that have a strong mission to make the world beter through innovative sports&fitness products and services(*indoor,outdoor;solo/team participants).Johannes LerchenPrincipalWe are in the first innings
140、 of the web3 wave in sports.Web3 will enable rights holders to offer completely new products and services to their fans,and thereby drive fan experience and revenues.Collectibles/memorabilia are just the first use case,and we will now see how web3 will be implemented across every touchpoint(digital
141、or physical)with fans.Investorsin North American SportsTech 202227#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022What sectors/trends are you following most closely in 2022?Tracy DeforgeCEO1.Artificial Intelligence/Machine Learning:Extremely significant and impactful to our future.Weve seen it in ticke
142、ting,fan engagement,wearables and it will permeate our lives,well beyond sports.2.Blockchain/Crypto:Digital assets are the future and NFTs are just the beginning of where real life meets the metaverse.The far reaching possibilities start with NFTs offering inside access but there will be real,strong
143、 business models built in the metaverse using ownership chains and multilevel rewards/compensation on blockchain and crypto.Cordero BarkleyPartnerWe are following the democratization of data to enhance the fan and player experience.The ability to allow fans to have the game day or game play experien
144、ce in their own home will continue to evolve.Thomas H.RudyCEOWe are actively following the latest developments in Web3/Metaverse as we believe that this is going to create an entirely new economy where sports plays a central role enabled by IoT,5G and mobile.Applications from fan engagement to fitne
145、ss to NFTs/blockchain will be highly relevant in a digital world focused on sports&entertainment.In addition,biomechanics and training apps with the ability to go multi-sport will have a chance to win in a massive market.Accelerator&Incubator Programs in North American SportsTech 202228What founder
146、atributes are most important to you when selecting startups?Cheri Bradish,PhDFounder/Managing DirectorWe typically work with early stage companies,with a strong and diverse founder team.And while typically broad and more global in scope,we have also been keen to be able to elevate Canadian sport sta
147、rtups in particular.#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022leAD Lake Nona Sports&Health Tech AcademyDesigned to support and grow early-stage sports&health tech startups at a master-planned innovation hubOrlando,FloridaGlobal Sport Venture DevelopmentPrograms focused on areas of practice(fundin
148、g sport innovation)&knowledge(education on sport innovation)Phoenix,ArizonaFuture of Sport LabLab&incubator for sport innovation and research,supported and co-managed by MLSE&Ryerson UniversityToronto,OntarioComcast NBCUniversal SportsTechDesigned to bring sports tech ideas to life with partners,bra
149、nds,and professional sports organizationsAtlanta,GeorgiaTechstars SportsDesigned for tech companies focused on the future of sport,from new technologies to new business modelsIndianapolis,IndianaStadia VenturesGlobal sports innovation hub for entrepreneurs,industry partners and investorsSt.Louis,Mis
150、souriNBA LaunchpadThe leagues latest initiative to source,evaluate,and pilot emerging technologies that advance the NBAs top basketball priorities across all levels of the gameNew York,New YorkAccelerator&Incubator Programs in North American SportsTech 202229What founder atributes are most important
151、 to you when selecting startups?Joe PimmelManaging PartnerLike most accelerators,we are looking for the highest quality founders to participate in our program,but a major thread beyond simply talent or experience is the willingness to be vulnerable and to be coached by our world-class group of indus
152、try mentors.A hallmark of the Stadia programming has always been commercialization of the companies through our network,so a second critical element is a clear demonstrated ability for Stadia to give the company an unfair advantage as they go to market.#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022Je
153、ffrey KunowskiAssociate Director,Innovation ProgramsSome key atributes that we look for when evaluating founders are:Passion-It is easy to separate those that are passionate about solving a problem vs.those that are not.Preparation-Startups that have prepared/rehearsed/and researched typically rise
154、to the top in our programs.Empathy-Some of the most successful startups succeed because they are able to place themselves in the shoes/perspective of their customer/investor/audience.Christoph SonnenCo-Founder&CEOIts important for us to consider lived experiences when assessing the leadership qualit
155、ies of founders.We always go a layer deeper to understand the“why”behind their motivations.This provides insight into passion and determination,but also the source of their energy and resilience.We also look at team dynamicsobserving as much as we listen.How confident are the founders,do they share
156、the weight of the responsibilities and is there a shared economy of knowledge to realize the company.Jordan FliegelManaging DirectorI use an acronym,CARE,as a filter to evaluate founder aptitude.Charisma(can he or she rally employees,partners and investors to engage and motivate them along the way?)
157、.Ambition(are they doing this to make money,for the ego boost or because they really want to solve an important problem?).Raw intelligence(can they work through problems quickly?).Energy(will this founder turn over every rock to give the company the best chance at success,and persevere through all t
158、he ups and downs along the way?)Innovation Initiatives in North American SportsTech 202230#NASTR22NORTH AMERICAN SPORTSTECH REPORT 2022Sports Innovation LabDeliver unique market intelligence and data through a mobile-first platformBoston,MassachusetsWomen in Sports TechDriving growth opportunities f
159、or women at all stages of their careers in the sports tech&innovation landscapeMill Valley,CaliforniaSports Innovation TexasCommunity&connection across the intersection of tech,data&digital with sports,esports,fitness&wellnessAustin,TexasHTX Sports TechWorking with companies,academic institutions&co
160、mmunity partners to drive innovation&the future of sports techHouston,TexasGlobal Sports Venture Studio(RGA)Leading sports organizations collaborate&engage with the sports innovation ecosystem for fan/athlete Los Angeles,CaliforniaESPN Edge Innovation CenterSport media innovation to market through p
161、artnerships in the categories of technology,consulting,and connectivityBristol,VirginiaDrive!by DrafkingsMulti-stage venture capital firm investing in SportsTech and EntertainmentBoston,MassachusetsNYVC Sports(VC Sports)Community helping startups grow in sports,entertainment and mediaNew York,New Yo
162、rk CityMarilou McFarlaneFound&CEOFounders,please remember to stay true to solving the problem you set out to address with your own unique product and business,and as you set out to fund-raise,seek out investors who authentically embrace your own core values and the mission of your business.Also,it c
163、an be a jungle out there,so find and embrace mentors and strategic advisors who will always be in your corner,to coach,consult and cheer you on!Innovation Initiatives in North American SportsTech 202231What is the best advice you can give to startups in 2022?#NASTR22NORTH AMERICAN SPORTSTECH REPORT
164、2022Fielding JamiesonManaging DirectorIt is no denying that it has been a hard couple of years for everybody.And for me,and many others,startups represent the idea of a beter future:delivering new,life changing technology or solving a problem that has existed for too long.So,my piece of advice to st
165、artups this year is to pitch your startup with energy.Not only do people love to see the passion behind the product but people are also looking to be inspired right now give them a reason to be inspired by you.Nate ThompsonManaging PartnerContinue to focus the business on addressing the challenges o
166、f people and organizations-leveraging the tech behind the products&services to provide access,create equity,and build community in a way that solves more than one layer of problems.Sports,esports,and gaming touch numerous demographics of people in unique ways,keep in mind how fun this space is and h
167、ow impactful your solution can be on the lives of people.Jeff VolkCo-FounderStay laser focused on your mission and your product/market fit.With the rapid change surrounding us(and accelerating)every day,dont get distracted by chasing relevancy.Instead,remember that entrepreneurship is a marathon,and
168、 a sound strategy will prevail.Thomas AlomesFounder“Sports Tech”has applications beyond the relatively small number of professional teams.How can you realistically open up your TAM whilst still making a genuine impact in your core market?Look at applications for medical,health and fitness customers
169、in the human performance space;and for sports business companies look at the broader media,entertainment and live event market.Michael PromanManaging DirectorFour main points:1)Develop tech that has a bigger TAM than just sports,2)Recognize that valuations have pulled back,3)Place an emphasis on tra
170、ction and product market fit-i.e.,top-line growth(vs perpetually looking to raise capital)&4)Surround yourself with strong leadership with proven industry relationships-even if that means giving up small amounts of equity for senior-level advisory board membersWeve asked each of the 26 innovators in
171、 this report to name one North American SportsTech startup that has impressed them recently.The result:A selection of 23 startups(some were mentioned multiple times)that represent North Americas SportsTech innovation capabilities.North American SportsTech Startup Selection 202232#NASTR22NORTH AMERIC
172、AN SPORTSTECH REPORT 2022 MOGLNIL marketplace for brands&athletes MustardMotion analysis solutions NextilesSmart apparel Players LoungePlay-to-earn gaming platform PointHealth data aggregation&insights Project AdmissionTicket resale&digital tickets platform QuintarAR solutions for live sports QuintE
173、ventsEvent tickets&hospitality ArenaSmart portable gym BoostPerformance analytics&visualisation CredenzaWeb3 based direct-to-fan experiences FanaticsSports ecommerce,betting&digital collectibles Round21Digital sports merchandise&collectibles Satisfi LabsAutomated chat answer engine SimWin SportsDigi
174、tal sports league for fantasy sports,betting and NFTs StatusPROVR gaming for sports Uplift LabsVideo based motion tracking&analytics WAXInsurance for collectibles and rare antiques The GistSports content designed by and for women SportsHiExpanding student opportunities in sports RepublicStartup inve
175、stment platform StartupsSmart pilates training machine weThinkTeam management solutionsTHATS A WRAPMethodologyThe data from this report was obtained from reviewing over 2,200 active startups and over 2,500 funding deals in North American SportsTech.Here are some key things to know about how this ana
176、lysis was approached.While we always want to be as inclusive as possible,we have applied certain criteria to ensure that all data is representative of current trends.All companies founded before the year 2000 have been excluded.Only currently active companies have been considered for the startups re
177、lated data.Only deals announced during the period of Jan 1,2017-Dec 31,2021 were considered,(excluding the Top 10 most funded startups where the all-time total was presented).Deals completed in that period for companies that are not currently active have also been included.As in every year we expect
178、 some amount of reporting lag as not all deals from last year would have been announced.As a result we have added 10%to the total funding value reported for 2021.All deals are reported in USD.For deals not in USD,the average conversion rate for the deal currency to USD in the deal year was utilised.
179、Only funding deals have been considered,mergers and acquisitions between entities have been excluded.For example the Paddy Power and Sky Bet merger in 2019.As far as possible we have obtained public domain sources for all the deals that we report on.This includes funding announcements made on a vari
180、ety of media channels.eSports game publishers,teams and leagues have been excluded as they dont find space in our framework.In general eCommerce based solutions have been excluded,as those form part of the Web 1.0.So while there has been innovation in products,the format itself isnt new.One last thi
181、ng:As always,our team spends countless hours pouring over interviews and data around startups and funding rounds,but the nature of the beast that we try to tackle is that some will get missed,especially from the last year.However we are confident that the information we present paints a prety accura
182、te picture of what is happening overall in the industry and so allows us to draw strong inferences about where it is head34#NASTR21NORTH AMERICAN SPORTSTECH REPORT 2021Thank you!We would like to thank our fantastic team for the work thats gone into this report.Without their initiative,innovation and
183、 hard work this wouldnt have been possible.A team greater than the sum of its parts,happy to have you guys on board!Kimberly FernandezCommunications ManagerGraphic DesignThe report was designed by Ryan Hays.Thanks a lot for your continuous support!Check him out at Content NoteThe content in this rep
184、ort is for general information purposes only and can change at any time.SportsTechX can not guarantee the ultimate accuracy or completeness of the data.ImprintAuthors:Benjamin Penkert and Rohn MalhotraCompany:The North American SportsTech Report is a product of SportsTechX GmbHAddress:Rheinsberger Str.76/77,10115 Berlin,GermanyContact: JainResearch ManagerVishnu DixitResearch Analyst#NASTR21NORTH AMERICAN SPORTSTECH REPORT 2021