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1、NONPROFITS ON SOCIAL MEDIA2023TOP 100TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023Top Nonprofits on SocialWe studied top nonprofits from Forbes Top 100 Charities list(along with a bunch of our teams favorites)to put together the ultimate guide to successful nonprofit marketing str
2、ategies on Instagram,Facebook,Twitter,and TikTok.From environmental nonprofits to animal rights orgs and everything in between,this report has national and international nonprofit social media marketing covered.Read on for the full rankings and everything that made top nonprofits tick on social this
3、 year.TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023What Did We Analyze?DATA SET INCLUDES COMPRISINGIN BETWEEN THE MONTHS OF114M405k100POSTSENGAGEMENTSHANDLESAPRMAYJUNJULAUGSEPTOCTNOVDECJANFEBMAR20222023Top 10 Nonprofits on Social Media in 2023TOP 100 NONPROFITS ON SOCIAL MEDIA|APR
4、IL 1,2022 TO MARCH 31,2023The Top 10#1#10#2#3#4#5#8#8#7#6Announcing the best and the brightest nonprofits on social this year.From tear-jerking tales to photos and videos of activists in action and beyond,well dig into the top trends every nonprofit can use to increase engagement on Instagram,TikTok
5、,Facebook,and Twitter.?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023Bat Conservation InternationalYou might be wondering how such a niche nonprofit made it to the top of the charts,but Bat Conservation Internationals success on social speaks for itself.BCI managed a perfect mix of
6、 playful and informational across all four channels this year,and were especially engaging on Instagram and TikTok.BCI had a couple of posts go viral on Instagram and TikTok by plugging into trending sounds,or being just plain funny.The nonprofits success boils down to engaged followers and consiste
7、nt posting,which always win the day.#1#2#6#17#11?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023Planned ParenthoodPlanned Parenthood posted a mix of uplifting and defiant posts on social this year,which resonated with millions of followers and non-followers alike in one of the most
8、contentious years in history for womens healthcare.The nonprofit especially stood out on Instagram and Twitter with informational posts responding to the Dobbs decision that came down in 2022 limiting abortion rights across the country.While this news was definitely sobering,Planned Parenthood kept
9、things a little lighter on TikTok to the delight of fans.#2#5#12#19#4?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023Innocence ProjectCriminal justice reform nonprofit Innocence Project created thoughtful,engaging posts on social this year and provoked a lot of strong community conv
10、ersation in the process.The nonprofit was especially successful with TikTok videos encouraging activism and support for current criminal justice advocacy needs,like saving Melissa Lucios life in Texas.Video storytelling stood out for this nonprofit on TikTok and Reels,reminding us that hearing from
11、those in need firsthand is a great way to spread the word.Social helped the Innocence Project raise valuable awareness for criminal justice projects across the country.#3#12#3#18#15?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023United States Tennis AssociationTennis players need su
12、pport too,and the United States Tennis Association was there for racketheads across the country on the courts and on social.USTA was especially effective at engaging tennis players on Facebook and Instagram,with top ten finishes on both channels helping the nonprofit grab fourth place overall.Photos
13、 and videos of famous tennis players topped USTAs engagement charts on Instagram,Facebook,and Twitter,reminding us that nostalgia and celebs are always a good bet.The nonprofit went bold on TikTok with more playful videos to appeal to the next generation of tennis stars.#4#8#24#3#31?TOP 100 NONPROFI
14、TS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023Oceana PeruThe Peruvian outpost of international nonprofit Oceana racked up the social media engagement this year,finishing first on Twitter and fifth overall.Oceana Peru rocked 2x the Twitter median for nonprofits with thoughtful tweets that used phot
15、os and stories to garner curiosity and sympathy about the nonprofits ocean preservation mission.The nonprofit also finished in the top 20 on Instagram and Facebook but grabbed lower scores on TikTok,reminding us that you dont have to be good at everything to succeed on social.Calls to action worked
16、especially well on Instagram and Facebook for Oceana Peru by encouraging people to engage offline too.#5#19#51#14#1?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023Amnesty InternationalAmnesty International used social to bring awareness to some of the worlds most important issues li
17、ke the war in Ukraine and abortion access.Tackling such divisive and time-sensitive topics online is a risky move,but Amnesty International successfully engaged followers by provoking conversation.Not every comment was positive,but you cant deny that the nonprofit got people talking.The nonprofit gr
18、abbed the#1 spot on TikTok with a mix of video styles from quippy Gen-Z trends to reposting issue-focused videos created for other channels.#6#16#1#51#8?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023Fundacin AladinaSpanish cancer foundation Fundacin Aladina,named after the lamp tha
19、t granted Aladdin three wishes,used social to show off the impact of their initiatives via uplifting tales from cancer survivors.Fundacin Aladina grabbed the#7 spot thanks to especially successfully finishes on Instagram and Facebook.The foundation paired heartwarming tales with photos that speak fo
20、r themselves of families beating the cancer odds.Fundacin Aladina also used video storytelling on TikTok and Instagram to reach advocates and donors.#7#17#28#21#26?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023National Down Syndrome SocietyThe National Down Syndrome Society had a f
21、ocused mission on social this year:putting a face to Down syndrome.The nonprofit was especially engaging on TikTok,rocking an eighth-place finish there and overall thanks to upbeat videos showcasing serious joy from the Down syndrome community.NDSS was all about the individual storytelling this year
22、 on channels like Instagram and Facebook,with hashtags like#MyStoryMonday and#WorldDownSyndromeDay helping fans,followers,and donors find engaging and heartfelt posts about community members with Down syndrome.#8#24#8#25#36?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023National Tru
23、stUK-based land and building conservation nonprofit National Trust tied for eighth place overall this year thanks to especially strong engagement rates on Facebook and Twitter,and top quartile finishes on Instagram and TikTok as well.National Trust was especially successful on social with colorful a
24、nd majestic landscape shots of the UKs stunning countryside.The nonprofit wasnt afraid to dive into niche content on TikTok,with flower identification and history videos topping their charts this year.National Trust could earn even stronger engagement rates with more of an investment in video conten
25、t in the year ahead.#8#36#30#7#23?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023#4#96#10#3HAYTAPTurkish animal rights nonprofit HAYTAP snuck into the top 10 thanks to super strong finishes on Instagram,Facebook,and rocking the bronze for nonprofits on Twitter.HAYTAP used compelling
26、 photos and videos featuring their community to raise awareness and support for their animal rescue mission.What set this nonprofit apart from others in this study?HAYTAPs facile use of video on all three channels earned top engagement rates across the board,and should set them up well if they ever
27、decide to expand their social media presence to TikTok in the years ahead.#10Full Rankings of Top 100 Nonprofits on Social Media?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023?Full RankingsBat Conservation International1261711Planned Parenthood2512194Innocence Project31231815United
28、 States Tennis Association4824331Oceana Peru51951141Amnesty International6161518Fundacin Aladina717282126National Trust83630723National Down Syndrome Society82482536HAYTAP10496103Texas Tribune11396817Trk Kzlay1227293413ACLU133853618Womens March144414339Save the Manatee Club151596226United States Gol
29、f Association1640182839USA Hockey179961627represent.us1846105014Sea Turtle Conservancy1939151278The Humane Society of the United States206318550?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023?Full RankingsJoffrey Ballet211427126Carter Center22479642Alzheimers Association235674919El
30、ton John AIDS Foundation2452314520GirlTrek2529443561Heartfulness26696645Ol Pejeta Conservancy275168447Muslim Hands2718238343Ambiente Europeo2931963722College Board3071010951Memorial Sloan Kettering Cancer Center3120555962Red Cross329271965American SPCA3349204679SSAFA349366629Rocky Mountain Elk Found
31、ation3530962369international Rescue Committee3611259463Carnegie Hall37751215101Rotary Foundation of Rotary International3837963840Aga Khan Development Network3922965341Blank Park Zoo4042961374?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023?Full RankingsPublic Broadcasting Service41
32、64215555Cystic Fibrosis Foundation4234965137The Radiance Foundation4328952686Natural Resources Defense Council4426211356Teenage Cancer Trust45713911107International Fellowship of Christians and Jews4670474360Periodismo Investigativo4753964245Institute for Justice486999138Break the Silence Against Do
33、mestic Violence499196254Shriners Hospitals for Children5079734048Nature Conservancy Canada5162464892Food Allergy Research&Education52253839171Semester at Sea53102667168Folds of Honor54105394152Swiss Olympic Team55134149182Cris Cancer5655967921George Bush Presidential Library and Museum5759967624Educ
34、ation Post58101963035American Heart Association5973348859American Cancer Society6099641129?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023?Full RankingsSpecial Olympics6181427672Save the Boundary Waters6233969958The Nature Conservancy6360478195The Leadership Conference64489611810Roy
35、al Flying Doctor Service of Australia65586747135Wounded Warrior Project66100963170Mental Health America67219610088Action For Children68142542957ZSL69359611547AsIAm.ie7095966930Compassion International7177369089Pelastakaa Lapset72112963268Environmental Defense Fund73104785667Childrens Hospital of Phi
36、ladelphia74429668128Catholic Relief Services75856354119Council on American-Islamic Relations76106967532UNICEF USA77107537377Liberty in North Korea783217131141US Campaign for Palestinian Rights79549613525National Aviary80509665138?TOP 100 NONPROFITS ON SOCIAL MEDIA|APRIL 1,2022 TO MARCH 31,2023?Full
37、RankingsLoggerhead Marinelife Center81459671148World Wildlife Fund826858102106The ALS Association83408711798NCAA84834511484Mount Sinai Hospital851081593110Pathfinder86163607416Mayo Clinic8798968075Hillel International882343141159Mental Health89113966194United Service Organizations901159657103JDRF911
38、47586681Eden Reforestation Projects92849687108ChildFund International931643424146World Vision941205085105Habitat for Humanity951148863111Arts Centre Melbourne961292292112CoppaFeel977857107136City of Hope986696104122APHA99679660193ForestEthics2About Rival IQRival IQ is a social media analy
39、tics toolkit that helps you:Supercharge your social landscape Track results across all social profiles,including engagement,influencers,social bios,and sentimentfor you and your competitors.GET YOUR FREE TRIALStay ahead of your competition Conduct competitive analysis in minutes.Monitor your industr
40、y,create benchmarks,and evaluate competitor activity in time to respond before the market shifts direction.Do more with your social data Dive deeper into your Facebook,Twitter,Instagram,TikTok,YouTube,and LinkedIn analytics with automated insights,boosted post detection,hashtag analysis,and so much more.