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1、Top 100 Healthy Food Brands 2023on Social MediaTOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023Top Healthy Food Brands on SocialWe studied top healthy food brands from across the country to create the ultimate guide to successful healthy food marketing strategies on Insta
2、gram,Facebook,Twitter,and TikTok.Read on for the full rankings and everything that made top brands tick for the#inspo you need to jumpstart your brands social this year.Read the full report online TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023What Did We Analyze?DATA SE
3、T INCLUDES COMPRISINGIN 2023 BETWEEN THE MONTHS OF17M52KHANDLES100POSTSENGAGEMENTSJANFEBMARAPRMAYJUNJULAUGTop 10 Healthy Food Brands on Social Media in 2023TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023The Top 10Announcing the tastiest and most engaging healthy food bra
4、nds on social this year.From dynamic new releases to mouthwatering giveaways and beyond,well dig into the top trends every healthy food brand can use to increase engagement on Instagram,TikTok,Facebook,and Twitter.#1#10#2#3#4#5#9#8#7#6#10?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO
5、 AUGUST 31,2023Jenis Splendid Ice CreamsJenis Splendid Ice Creams dominated again on social this year,earning top ten finishes on all four channels for the overall gold.Collabs and new products were particularly effective for the Ohio-based ice cream brand,with fans eating up Jenis Lonely Ghost and
6、Ted Lasso limited edition flavors and the launch of the Bombastix Sundae Cone.Jenis stood out on Instagram in particular thanks to behind-the-scenes Reels that brought in tons of engagement from hungry ice cream lovers.#1#3#8#5#8?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 3
7、1,2023OLIPOPBetter-for-you soda brand OLIPOP grabbed the all-up silver and the Twitter gold thanks to fun and sassy posts featuring their colorful cans and more than a few giveaways.The soda brand leaned heavily into its prebiotic health promises,while relying on its longtime partnership with influe
8、ncer Camila Cabello to show off OLIPOP in the wild.Fans drank up the brands Wendy-esque approach to chaos on Twitter,trading tweets with the brand about everything from new flavor suggestions to roasting Whole Foods.#2#4#7#19#1?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,
9、2023SpindriftSpindrift rocked a third-place finish overall this year,with especially strong performances on Instagram and TikTok.The sparkling water brand stirred up a ton of buzz with exciting new flavor releases like peach strawberry,as well as returning faves like spiced apple cider.A memorable A
10、pril Fools Day joke featuring teeny tiny cans of Spindrift trended well across Facebook,Twitter,and Instagram,while fun giveaways led to epic engagement grabs for the brand.Spindrift definitely shook things up on TikTok with trending sounds and behind-the-scenes videos,which paid off big for the bra
11、nd.#3#5#4#20#16?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023Beyond MeatBeyond Meat grabbed a fourth-place finish overall and landed on the winners podium for both Facebook and Twitter this year thanks to lots of product hype and more than a few giveaways:the plant-bas
12、ed meat brand earned its bronze medal on Twitter by practically tweeting nothing*but*giveaways.Beyond wasnt afraid of a humble brag:many posts with the highest engagement rates involved more than a little horn-tooting.Beyond was all about partnerships and recipe videos on TikTok this year,which earn
13、ed strong engagement rates by view for the brand.#4#11#35#1#3?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023GTs Living FoodsKombucha brand GTs Living Foods was no slouch on social this year,finishing fifth overall and performing well across all four channels.GTs was esp
14、ecially strong on Instagram and Twitter thanks to posts that focused on engaging fans,like giveaways or soliciting opinions about flavors.Much of the the brands content also focused on health benefits and fun flavor releases.GTs wasnt afraid of the on TikTok,with fun and occasionally flirty videos a
15、bout DJ Diplo soft-launching a collab,or reminding fans its always a green flag when you find a fridge full of kombucha at your dates house.#5#10#28#16#11?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023Siete Family FoodsSnack food brand Siete Family Foods tireless commit
16、ment to grain-free offerings and SHOUTY SOCIAL POSTS paid off this year with a sixth-place finish.The brands best friends were new products,giveaways,and all-caps social posts that garnered tons of engagements,especially on Facebook and Twitter.The snack brand invested heavily in diversifying their
17、product offerings this year,and fans got excited for releases of hot sauces,puff chips,and limited-edition collabs with brands like Seattle-based vegan ice cream fave Frankie&Jos.#6#22#38#4#15?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023Kodiak CakesProtein pancake bra
18、nd Kodiak Cakes landed squarely in our top 10 this year thanks to some unconventional engagement strategies.Kodiaks posts performed best when the brand focused on IRL engagement instead of drawing fans in on social,with posts about fundraising for their popular Keep It Wild foundation and recipe fre
19、ebies topping their engagement charts.Of course,the brand also saw strong engagement from more typical healthy food brand strategies like new product releases and celeb sightings.#7#18#25#47#7?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023Vital FarmsGoing behind the sce
20、nes for authentic farm experiences helped pasture-raised egg brand Vital Farms stand out on social this year.The brand rocked an 8th place finish overall thanks to especially strong showings on Instagram and Facebook.Fans loved meeting the farmers and chickens that make Vital Farms high-quality eggs
21、 possible.Vital Farms was also sure to offer ideas for using their eggs beyond breakfast with flavorful recipes that followers ate up in the comments.Vital Farms invested big on TikTok while pulling back on Twitter this year,so itll be interesting to see how those efforts pay off in 2024.#8#14#45#12
22、#38?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023UnrealGood-for-you candy company Unreal earned 9th place overall thanks to an especially dynamic performance on TikTok this year.Unreal rocked a third-place finish on TikTok by touting their clean ingredients,offering cr
23、eative recipes made with their products,and keeping an ear on the ground to participate in trending sounds and memes.Unreal also broke up with the and kept it light on Instagram and Facebook with updates to fans about how to buy their products on the cheap and more than a little sass.#9#27#3#21#91?T
24、OP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023#13#31#55#31good cultureCottage cheese brand good culture was all about the solutions on social this year:from recipes to ideas for swapping cottage cheese for nearly any ingredient to giveaways,the brands best-performing pos
25、ts by engagement rate almost always offered value to the user.good culture ranked 10th overall and performed especially well on Instagram this year with colorful posts of tasty tablescapes and endless ways to use their delicious cottage cheese.The brand also wasnt afraid to get personal on Twitter,o
26、ffering tons of individual replies to fans who were loving products from their line.#10?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023#41#15#39#23Quest NutritionQuest Nutrition tied for 10th this year thanks to especially strong performances on TikTok and Twitter.The br
27、and went all in on tried-and-true healthy food brand trends like giveaways and holiday posts,and tailored their strategies depending on the channel.Collabs with brands like Franks RedHot and fitness brand Vitruvian helped keep Quest Nutrition at the top of social media feeds.The brand also found suc
28、cess with new products and fun health-conscious recipes using their products,like protein-filled onion rings or smores.#10Full Rankings of Top 100 Healthy Food Brands on Social Media?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023Full RankingsJenis Splendid Ice Creams#13
29、858OLIPOP#247191Spindrift#3542016Beyond Meat#4113513GTs Living Foods#510281611Siete Family Foods#62238415Kodiak Cakes#71825477Vital Farms#814451238Unreal#92732191good culture#1013315531Quest Nutrition#1041153923RIND Snacks#122724669Grenade#1316213719Supergut#144398613Impossible Foods#152766910Bobos#
30、1624304454Real Good Foods#171279226Van Leeuwen#182921112Banza#199109581Califia Farms#1936413129?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023Full RankingsBrightland#21666675Erewhon#218613751Oats Overnight#2345461025Partake Foods#2437551227Chobani#2572112647Three Wishes
31、 Cereal#26273428100Sprouts Farmers Market#2744413448siggis#2858472428Quinn Snacks#2940177972Athletic Greens#303964594Daves Killer Bread#3125882621Purely Elizabeth#3148125796Hippeas#3354514036SkinnyDipped#34154865100Kidfresh#35355114100gimMe Snacks#35501074100Freestyle Snacks#3738557141Dianas Bananas
32、#38237121100Earthbound Farm#3969264971Nowadays#40421137100?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023Full RankingsHope Foods#41317125100Harmless Harvest#4226903365Lil Bucks#42572762100Goodles#441731137100Birch Benders#4516610496Numi Tea#4681186374Forager Project#477
33、2811418NuttZo#48102147100A Dozen Cousins#4960419057GoMacro#5065605150Alpha Foods#51108206839Everipe#52514180100MagicSpoon#53142213017Deep Indian Kitchen#54612899100Pop&Bottle#55205313795Bobs Red Mill#55676318100Yasso#57199613713Chomps#57119169020Planet Oat#5980852935KIND#6048608396?TOP 100 HEALTHY F
34、OOD BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO AUGUST 31,2023Full RankingsHealthy-Ade#617791360Zevia#62118405232Simple Mills#63456092100Gainful#64755010845Elmhurst 1925#6555716092Brew Dr.Kombucha#65681014224Primal Kitchen#67531183237Four Sigmatic#677418127100Wonderful Pistachios#6956966844Nixie#702199
35、13742Applegate#71143234152WTRMLN WTR#72477681100Cado Ice Cream#733211843100Jade Leaf Matcha#743471137100Emmys Organics#75894910570SkinnyPop#76647613740Kite Hill#771015548100Perfect Snacks#78701035863Fourth&Heart#798233137100CORE Foods#80528693100?TOP 100 HEALTHY FOOD BRANDS ON SOCIAL MEDIA|JANUARY 1
36、,2023 TO AUGUST 31,2023Full RankingsEnjoy Life Foods#81621182190Daily Harvest#8294649759Marys Gone Crackers#833311012467Top Seedz#847111215100Bada Bean#84110587669Natures Path#8685927853Food For Life Baking Co.#871061073730Nona Lim#87106707764Caulipower#8713879536RXBAR#9095846182Wholly Guacamole#911
37、131024533Maxines Heavenly#92Justins#9393817392Navitas Organics#94841058561Annies Homegrown#95631188875HALO TOP#95761185483Solely#977887101100Bellwether Farms#98891184676Antidote Choco#995911811766No Evil Foods#00About Rival IQRival IQ is a social media analytics app that helps
38、you:Supercharge your social landscape Track results across all social profiles,including engagement,influencers,social bios,and sentimentfor you and your competitors.Stay ahead of your competition Conduct competitive analysis in minutes.Monitor your industry,create benchmarks,and evaluate competitor activity in time to respond before the market shifts direction.Do more with your social data Dive deeper into your social media analytics for Facebook,Instagram,Twitter,LinkedIn,YouTube,TikTok,boosted post detection,hashtag analysis,and so much more.GET YOUR FREE TRIAL