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1、Top 100 Beauty Brands on Social Media 2023 TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022Top Beauty Brands on SocialWe studied top hair,makeup,skincare,and nail brands from Allure Magazines 2022 Best of Beauty Award list(along with a bunch of our teams favorites)to put together the

2、ultimate guide to successful beauty marketing strategies on Instagram,Facebook,Twitter,and TikTok.Read on for the full rankings and everything that made top brands tick for the#inspo you need to jumpstart your beauty brands social this year.TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,

3、2022What Did We Analyze?DATA SET INCLUDES COMPRISINGIN 2022 BETWEEN THE MONTHS OF570M255kHANDLES100POSTSENGAGEMENTSJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECTop 10 Beauty Brands on Social Media in 2022TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022The Top 10#1#10#2#3#4#5#9#8#7#6Announcing

4、the best and the brightest beauty brands on social this year.From famous founders to giveaways to clean beauty and beyond,well dig into the top trends every beauty brand can use to increase engagement on Instagram,TikTok,Facebook,and Twitter.?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.3

5、1,2022Rare BeautyCeleb-founded Rare Beauty outdid every other beauty brand this year with first-place finishes overall and on Facebook and Twitter while rocking the silver on Instagram and TikTok.The brand earned millions of engagements on Instagram and TikTok by featuring famous founder Selena Gome

6、z in all their top posts alongside a few of their top-selling products.Diversified content depending on the channel and peppering in product-light posts about Gomez also drove engagement rates sky-high.#1#2#2#1#1?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022Fenty BeautyInclusive sh

7、ade ranges,innovative influencer partnerships,and a boatload of Rihanna helped Fenty Beauty grab the overall silver and top-ten finishes across all four channels on social this year.Of course featuring founder Rihanna in all her glory drove oodles of engagement for the brand,but its worth noting tha

8、t a partnership with beauty influencer Golloria George also went straight to the top of the engagement charts for the brand.George is all about encouraging brands to expand their shade ranges,and Fenty embraced her with open arms.#2#9#3#5#3?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,

9、2022Kylie CosmeticsKylie Cosmetics is the queen of celeb collabs,which helped the brand grab the overall bronze and first place on TikTok.Special edition product lines like the Valentines Day release earned killer engagement rates on Instagram,while photos and videos of Kylie with sister Kendall or

10、daughter Stormi also engaged fans across all platforms.Kylie earned the highest engagement totals of any beauty brand we studied across Instagram,Facebook,and TikTok by posting a ton of high-quality content at a high frequency,which is a strong strategy for any brand to experiment with.#3#10#1#8#17?

11、TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022LANEIGELANEIGE experienced a major glow-up on social this year,breaking into the top ten with mouthwatering glamour shots of their skincare products and a super successful campaign with influencer/actress Sydney Sweeney.The brands cult-f

12、avorite Lip Sleeping Masks feature prominently in many of LANEIGEs top-performing posts,reminding beauty brands that sticking to what works is always a smart move.Fans ate up going behind the scenes on TikTok with videos about photo shoots for new products or seeing Sydney in action.#4#3#5#23#26?TOP

13、 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022Sol de JaneiroSol de Janeiro earned fifth place overall thanks to standout performances on Instagram,TikTok,and Facebook.A little lag on Twitter didnt slow down this skincare brand down at all.SDJ rocked epic engagement rates and totals on

14、Instagram this year by offering followers tons of chances to win new and signature products through oodles of giveaways.The brand earned over 4 million engagements on TikTok while the average beauty brand earned under a million,proving SDJs investments in this channel are paying off.#5#7#10#10#40?TO

15、P 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022Huda BeautyHuda Beauty dominates in the beauty space year after year,especially on Instagram,and 2022 was no exception for the brand.Huda rocked a first-place finish on Insta with almost 14 million engagements and 4x the median beauty bran

16、d engagement rate thanks to seriously engaging posts prominently featuring celeb founder Huda Kattan.While Huda struggled a bit on Facebook and Twitter,the brand stood out on TikTok thanks to duets and interactions with makeup influencers like Mikayla Nogueira.#6#1#7#52#57?TOP 100 BEAUTY BRANDS ON S

17、OCIAL MEDIA|JAN.1,2022 TO DEC.31,2022Pley BeautyPley Beauty broke into the top 10 this year thanks to particularly epic success on TikTok and Twitter,and was no slouch on Instagram either.Fans ate up the brands ethereal tweets and jumped into replies to engage with the brand about product releases a

18、nd reveals.Posting nearly twice as many videos per week on TikTok as the average beauty brand helped Pley earn tons of engagements on this tricky channel,and a high posting frequency also contributed to the brands success on Twitter.#7#13#6#48#8?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DE

19、C.31,2022GlossierFans and followers eat up Glossiers social content year after year,and 2022 was no different:the beauty brand rocked an 8th place finish overall and landed in the top ten on three of the four channels we studied.Glossier stood out on social this year thanks to glam shots of its colo

20、rful makeup,as well as super-successful collabs with celebs like pop singer Olivia Rodrigo.Followers loved seeing their favorite musician wearing limited-edition Glossier makeup to the tune of a 3.7x engagement rate lift on Instagram.Product-focused videos topped Glossiers TikTok charts,but theres r

21、oom for engagement improvement on that channel.#8#3#27#9#6?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022OPIOPI grabbed the ninth place spot overall for the second year in a row thanks to especially stellar Instagram engagement rates.The nail brand earned 3x the beauty engagement to

22、tal median this year on Instagram thanks in no small part to posting more than twice as often as their average competitor.Manicure how-to videos and close-up shots of gorgeous nails dominated OPIs feeds across all social channels this year,with TikTok reposts on Instagram performing especially well

23、for the brand.Investing in good TikTok content and repurposing those efforts is a great strategy for beauty brands this year.#9#8#23#17#34?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022#19#26#7#4ColourPopMakeup brand ColourPop stayed in our beauty top 10 by a hair this year after tw

24、o first-place finishes in a row,proving that social media engagement,much like a youthful complexion,is fleeting.The brand managed great finishes on Twitter and Facebook,but fell out of the top 10 elsewhere.Its not all bad,though:with nearly 40M engagements on Instagram,ColourPop outpaced the beauty

25、 brand average by nearly 20 x.Fun collabs like ColourPop x Hocus Pocus 2 and giveaways helped the brand stand out on Instagram,while ColourPop focused more on playful content and makeup tutorials on other channels.#10Full Rankings of Top 100 Beauty Brands on Social Media?TOP 100 BEAUTY BRANDS ON SOC

26、IAL MEDIA|JAN.1,2022 TO DEC.31,2022?Full RankingsRare Beauty#12211Fenty Beauty#29353Kylie Cosmetics#3101817LANEIGE#4352326Sol de Janeiro#57101040Huda Beauty#6175257Pley Beauty#7136488Glossier#832796OPI#98231734ColourPop#10192674The Lip Bar#1122181248Kaja#1251384146Charlotte Tilbury#1317361038Bsame C

27、osmetics#1439112836LIVE TINTED#156418961Patrick Ta#e.l.f.Cosmetics#1726304712Peace Out Skincare#Tower28 Beauty#SKKN BY KIM#203446315?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022?Full RankingsAnastasia Beverly Hills#2155183020Beautycounter#223342154

28、4goop#23233262148MAC Cosmetics#2459146518The INKEY List#2515613862Pattern Beauty#2651313630CeraVe#2730603711Yves Saint Laurent#28381717632Kosas Cosmetics#2932398882Too Faced#3071224247Youth To The People#3128617221Bomba Curls#32165510897Bloomeffects#334720102148Etude House#3442281812Farmacy Beauty#3

29、5235391148Essie#3612885922NYX Cosmetics#3768421335Milk Makeup#38532995101Juvias Place#393779266Em-Cosmetics#401858131148?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022?Full RankingsYouthforia#41708134145Color Wow#42357224148The Ordinary#42258527148Paulas Choice Skincare#444383457Thr

30、ive Causemetics#45109961115Tatcha#46961646134ghd North America#472650187148UOMA Beauty#47416612524Sigma Beauty#49106156828Milani#5010899041ILIA Beauty#5136865789Topicals#5256571485Shiseido#53624514181Olive&June#54468231148Clinique#5566733875Maybelline New York#56526714527Benefit#57755310549Peach&Lil

31、y#58803414099KVD Vegan Beauty#5984497093Blissworld#6097483384?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022?Full RankingsTarte Cosmetics#6179751652Tom Ford Beauty#62391191819Lancme USA#6348965656First Aid Beauty#64913715413Supergoop#65547612763Bread Beauty Supply#66646512291Revlon#

32、67111445425Melanin Haircare#6871922930Pixi Beauty#6989705123Black Girl Sunscreen#70501105329Bobbi Brown Cosmetics#70875285133Kulfi Beauty#72735118990Paul Mitchell#731412534102Lawless Beauty#748664106148KORA Organics#75211544974Urban Decay#76101746545Briogeo Hair#778859133148Nopalera#7895771219Burts

33、Bees#79100789238wet n wild beauty#80841005567?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022?Full RankingsThayers#8194878343Pear Nova#82838913042Este Lauder#8380124637Redken#845713122135Peter Thomas Roth#85156383279Laura Mercier#86921072080StriVectin#871315640141Kjaer Weis#881194613

34、1148Winky Lux#896811812316oVertone#89159356372Sulwhasoo#9Mary Kay#9245179413Drunk Elephant#93291794468Selfless by Hyram#9458106189148Eminence Organic Skincare#95611534159CHANEL#96441792646Ole Henriksen#97Urban Skin Rx#987612211769Dove#996712614955Fable&Mane#48About R

35、ival IQRival IQ is a social media analytics toolkit that helps you:Supercharge your social landscape Track results across all social profiles,including engagement,influencers,social bios,and sentimentfor you and your competitors.GET YOUR FREE TRIALStay ahead of your competition Conduct competitive a

36、nalysis in minutes.Monitor your industry,create benchmarks,and evaluate competitor activity in time to respond before the market shifts direction.Do more with your social data Dive deeper into your Facebook,Twitter,Instagram,TikTok,YouTube,and LinkedIn analytics with automated insights,boosted post detection,hashtag analysis,and so much more.