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1、Flashtalking 2023 Flashtalking Migration GuideMigrate to the only independent ad server built for the future 2023 Mediaocean While choosing an ad server may have been a tactical decision in the past,the decision is now very much strategic.The role of the ad server is no longer just the tracking and
2、impression counting it once wasit now must also offer insight into the connection between audiences and media to creative.Its pursuit and value to clients is providing verified,unbiased measurement alongside transparent access to creative-based insights.With this new focus,your ad server can be pivo
3、tal in fueling brand growth and performance.Flashtalkings solution meets your traditional ad serving needs with innovative tech for addressability,intelligence,and automation.All are executed on an open,integrated platform that minimizes friction between ad tech ecosystem partners and does so withou
4、t any conflict of interest.We offer ownership,control,and transparency of your data and underpin it all with an enterprise-grade partnership model supported by our experienced,dedicated client support teams.Let us help you make the move to a better solution.Flashtalking solutions for advertisersMove
5、 to the only independent ad server built for the future 2023 Mediaocean Flashtalking has developed a comprehensive,phased transition plan and assembled a team of support experts to migrate advertisers to primary ad serving on the Flashtalking platform.Each advertisers customized transition plan emph
6、asizes active communication between key parties.This cross-functional team ensures a successful transition by providing expertise in critical areas,including operations,ad serving,creative,and analytics.CreativeResources whose responsibilities include:Creative concepting,design,or production Asset d
7、evelopment and management Messaging strategy and optimization All relevant channels(Social,Video,CTV,Display,Audio)Cross-functional teamMediaTeam members with insight across all relevant channels,including:Strategic planning Buying processes and tactics(e.g.,KPIs,formats,partners)Audience and data p
8、artnershipsAnalyticsAlignment on reporting requirements across both media and creative,including:Naming conventions and taxonomy Data delivery,platform integrations,and processes Primary metrics and optimization processesOperations and Ad ServingExperts involved in any aspect of the below for the re
9、levant channels:Trafficking,stewardship,and overall campaign management Third-party tracking and site taggingOnboarding support team 2023 Mediaocean With the proper cross-functional team in place,the onboarding process can begin.Our detailed project plans fold out over four key steps,each of which w
10、ill be managed and coordinated by our dedicated migration experts.Within every phase exists a comprehensive and customized checklist to ensure coverage against all critical areas.A formal kick-off will proceed the onboarding.Flashtalking will share the details of the transition plan at this time in
11、an effort to support participation,manage expectations,and ensure alignment.Discovery Team member introductions and kick-off Joint development of transition project plan Collection of key materials (e.g.assets,intellectual capital,etc.)Identify campaign KPIs,measurement requirements,etc.Knowledge tr
12、ansfer Transition team is briefed on current campaigns,customer context,current tech stack,historical processes,etc.Training sessions on Flashtalking platform and consultation on vertical-specific strategies Implementation of tools,processes,and contractsImplementation Client and client partners sha
13、dow Flashtalking team to learn any relevant self-service platform tasks Daily tasks are transferred from the Flashtalking team to client and client partners where appropriateOngoing support Flashtalking continues to offer strategic campaign consultation as well as managed-service support when reques
14、tedOnboarding process overview 2023 Mediaocean Every migration plan leverages the expertise of our dedicated client support team.We offer a white glove,high-touch experience for clients that underscores our commitment to making your migration seamless.While providing full service during the transiti
15、on work,the details of the project plan will be influenced by the intended service model following the transition.Platform training is a primary example of ensuring your resources are prepared to take on the appropriate responsibilities according to the determined timelines.Self serviceEmphasizes de
16、dicated training modules alongside hands-on shadowing during the migration period.These trainings will cover all aspects of the process (e.g.,creative,activation,reporting),but will be customized to focus on the tasks most relevant to your campaign(s).Managed serviceSessions with your dedicated clie
17、nt support teams will focus on tasks that support our ability to implement and manage your campaigns.This typically includes:Strategy development and timeline management Tactical campaign set-up&implementation (e.g.,media plans,tracking,URLs,third-party tagging,etc.)Data orchestration and reportingH
18、ybrid modelsMany advertisers choose to work in a hybrid capacity.This often includes selecting service models based on task(e.g.,creative production vs trafficking/activation).The level and type of training will directly correlate to the specifics of your hybrid structure.Planning for future service
19、 models 2023 Mediaocean Onboarding checklistYour Flashtalking transition team will fully manage the onboarding and setup of your campaigns.The checklist will be customized based on the input provided by the cross-functional team;however,the below are examples of some tasks to be completed over the t
20、ransition period.Account kick-offSite taggingIdentify key team membersConfirm billing details Identify campaigns to migrate to Flashtalking Provide topline campaign details (e.g.,channels,formats,start date)Kick-off platform training according to service level engagement(managed vs self)Confirm pref
21、erred tag management systemProvide list of URLs Align on site tagging objectives,including role of data capture,cookieless measurement,and/or audience segmentation Generate spotlight(s)Send spotlight(s)to clients tagging teamImplement spotlight(s)on staging(if applicable)QA spotlight(s)on staging(if
22、 applicable)Implement spotlight(s)on productionQA spotlight(s)on productionFlashtalkingClientExpected migration leads 2023 Mediaocean CreativeCreative IntelligenceFeeds and data automation(if applicable)Migrate existing non-dynamic creative files and ads (Video,CTV,Social,Display,Audio)Apply appropr
23、iate tracking for Open Web creative filesImport existing non-dynamic Open Web files into Creative Manager and Social Ads into Social Ads ManagerQA creative files and ads Migrate existing dynamic creative files and ads (Video,CTV,Social,Display)Convert or rebuild files to Flashtalkings dynamic format
24、Import existing dynamic Open Web files into Creative Manager and Social Ads into Social Ads Manager or Creative Automation and Trafficking SheetQA creative files and adsImport assets into Creative Manager or Ad Studio Generate versions and ad variationsReview and provide feedback or approvalActivate
25、 Advertiser TaxonomyEstablish library of Creative LabelsDeploy Auto-Classification across creative files,ads,and versionsReview and provide feedback or approval Define the use caseIdentify preferred or existing data source(s)Establish integration and requirements Connect and curate product catalogue
26、 data for use in both Social and Open Web(if applicable)Set maintenance,refresh,and caching guidelinesQA functionalityFlashtalkingClientExpected migration leads 2023 Mediaocean Campaigns and traffickingDecision treeSocial Ads Manager(if applicable)Provide media plan(s)(Video,CTV,Social,Display,Audio
27、)Link accounts to enable automated trafficking,verification,and workflow integrations Import media plan(s)into Campaign ManagerAssociate Spotlights for attributionAssign creatives,ads,or decision trees to placementsMake additional customizations to placements to support advertiser specifics(e.g.,cli
28、ck trackers,impression trackers,third-party trackers)Modify individual ad tags to support advertiser specifics(e.g.,data pass-back)Push to verification partners(if applicable)Traffic to media partners Push to social platformsQA ad tagsConfirm the campaign targeting strategyBuild decision treeSend de
29、cision tree for approvalQA and approve decision treeImport creative/placements into decision treeQA decisioning logicProvide list of social platformsSubscribe ad accountsUpload audiencesUpload existing creative ads Bulk build new campaigns,ad sets,and adsActivate Smart Groups or Automated ActionsQA
30、with in-line editing toolsFlashtalkingClientExpected migration leads 2023 Mediaocean Training and resourcesCreate logins for reporting UI Set automated or custom reports(if applicable)Configure dashboard templates(if applicable)Set-up cross-platform reporting(if applicable)Establish log file deliver
31、y(if applicable)Integrate with additional reporting platforms (e.g.,ADH,Datorama,Tableau,Verification,DSPs,etc.)Flashtalking credentials coursesFlashtalking Help Center Dedicated client support team Social Ads Manager Help Center(if applicable)Customized training sessions(if applicable)Creative stra
32、tegy workshops(if applicable)At the end of the migration period,A wrap-up session with the core transition team is advised at the end of the migration period.Gaining alignment across all stakeholders offers closure to a successful onboarding and a clear transition point for any shift in responsibili
33、ties,namely for teams entering a self-service or hybrid service model.Extended support,added training,or a shift in service models can also be discussed.Onboarding completionReportingFlashtalkingClientExpected migration leadsFlashtalking 2023 Get started todayMake the move to Flashtalking,the only independent ad server built for the future.Contact us at today for your custom migration plan!