《凯捷:2023用身临其境的技术改变工作空间体验报告(英文版)(英文版)(14页).pdf》由会员分享,可在线阅读,更多相关《凯捷:2023用身临其境的技术改变工作空间体验报告(英文版)(英文版)(14页).pdf(14页珍藏版)》请在三个皮匠报告上搜索。
1、TRANSFORM WORKSPACE EXPERIENCES WITH IMMERSIVE TECHNOLOGIESElevating experiences:where employee engagement meets customer delightBehind every thriving company theres a stellar workforce built on a strong foundation that promotes employee engagement,increased productivity,personal growth,and well-bei
2、ng.But lately,it seems that establishing this inspiring basis for business success is more elusive than ever.Picture this scenario:A new Gen Z employee is excited to embark on their first day of work.They meet fellow coworkers while perusing the workplace and tools that will hopefully engross them f
3、or the foreseeable future.But as they go through various training and onboarding activities,the excitement quickly dissipates as they realize that the tech-driven ways of how they shop wont be carried over to how they work.The newly established attention span of modern-day consumers is now only eigh
4、t seconds.1 Brands know what kind of experiences engage consumers,but most workplaces are still playing catch-up.If they dont start providing equally engaging employee experiences,low productivity and high turnover and absenteeism will continue to be a rampant theme.2Transform workspace experiences
5、with immersive technologiesdedicationindependenceconnectionexcitementmovementjourneyadventuregratitudeemotionimpactfreedomwonderpowervisioncollaborationcreativitymomentconveniencejoyfeel the future1 https:/ https:/ workplace motivation Why isnt the workplace more engaging?Simply put,employees and em
6、ployers dont see eye to eye.A recent survey by the Capgemini Research Institute found that only 28%of employees say theyre happy at work or have the necessary tools to do their jobs well.Conversely,an astonishing 92%of company leaders believe their employees are genuinely happy and have all they nee
7、d to complete tasks effectively and efficiently.2 Clearly,theres a disconnect,and,if left unaddressed,will see the two groups drift further apart,leading to indifference and low productivity among workers,followed by their untimely exit leaving employers scrambling to fulfil yet another vacancy.Its
8、no secret that great employee experiences significantly reduce staff turnover.But they also lead to consistently high company performance.So,what makes an employee experience great?Some say its triggered by a positive emotional connection to company services and people.Yet others still add that its
9、strongly present when employees feel engaged and inspired by their work.Delivering these happy moments using conventional methods is becoming increasingly harder to do,particularly when the traditional model of a workforce being in one location has all but been replaced with a fully remote or hybrid
10、 work scheme.Facilitating connections between diverse and dispersed people across an organization,while catering to their individual needs to get them to feel good and perform at their best,is no small feat.But it can be done.3Envision having the ability to empower teams to react with lightning-fast
11、 speed by giving them real-time access to data.Consider being able to explore different options and scenarios in a virtual world to simulate and predict the future.What if employees could learn and adapt faster than ever using new,exciting ways of interaction?Immersive technologies can include exten
12、ded reality(virtual,augmented,mixed)and multisensory interfaces(voice interaction,gesture,haptic).These technologies fully immerse users in a digital experience,creating a sense of presence and interactivity beyond what traditional screens or devices can offer.This can be achieved through virtual re
13、ality headsets,augmented reality glasses,or haptic technology that simulates the sense of touch.A highly engaging example would be a metaverse,where employees meet in a shared virtual space,from wherever they are.However,immersive technology is not only about engrossing people in a virtual world.In
14、fact,any technology that captures and holds peoples attention,while improving the way they work,can be considered immersive in the workplace.This includes 2D interfaces.Capgemini recently partnered with Microsoft Viva to build a people experience portal where all services are brought together in one
15、 place.It simplifies the daily tools and systems people work with.Now employees log time and expenses,request holidays,find out about relevant courses,and more in one intuitive app.Since it saves them time and aggravation,they can concentrate on more meaningful tasks that bring joy and a sense of pu
16、rpose.Its important to consider the optimal blend of interactions these technologies can create throughout the user journey.Its also crucial to determine the appropriate balance between ambient and explicit interactions,as immersive experiences dont always need to involve direct engagement.And lastl
17、y,whatever employers decide to introduce must be in line with employee needs.The power of immersive technologies4Transform workspace experiences with immersive technologiesTime to embrace the extraordinary Many organizations across different industries are bringing advanced,high-impact use cases to
18、life,where the focus is on increasing creativity and efficiency,improving support and worker safety,and providing an environment where people can continuously learn,develop,and grow.Here are some ways theyre using immersive technologies to give employees a valued experience along their workplace jou
19、rney:Recruitment and onboarding.Metaverse-based hiring and onboarding allows companies to save time and money while helping new hires to network and build professional connections.It also improves the employee experience by providing an interactive,engaging way to learn about the company culture.For
20、 example,new employees can be transported to a virtual office,where they take a virtual tour of the companys facilities,meet their coworkers,and learn about the companys mission and values,before even stepping foot inside the workplace.One of our clients was facing a decrease in new hire application
21、s,especially among young IT experts.We worked with the client to design and launch several virtual recruiting events in the metaverse.Each event attracted and hosted over 100 potential candidates considerably expanding the pool of talent attracted compared to traditional in-person events(and at the
22、same time increasing employer branding).The flexibility and format of these events also allowed for several virtual rooms,with recruitment challenges tailored to different persona clusters(e.g.,white collar vs.blue collar)which provided further insight into selecting the right candidates for the cli
23、ent.Daily work and productivity.Extended reality can be used to create immersive spaces that allow remote teams to work better together.For example,VR and AR can make data visualization more immersive through 3D visual content.This can help speed up the design and testing of new services and product
24、s and reduce the number of prototypes built.A client in the energy sector wanted to improve the way important information was shared within its employee teams.Data,such as the temperature and volume of fluid flowing through oil pipelines,needed to be communicated between different people.Our team de
25、veloped a user assistance system with a user interface that enables unidirectional video transmission from an operator to a remote technician supervising operations as well as bidirectional audio transmission between both parties.Our system also included features for real-time tracking and analysis,
26、further improving the way pipeline operations were monitored and serviced.5Learning and development.Immersive technology is having a major impact on training and education.Employees can fully immerse themselves in a simulated environment,allowing for hands-on learning and experience minus the risks.
27、Tasks can be tailored to individual employee needs and preferences to maximize engagement and enjoyment.A gas sector client tasked us to create a VR application that would simulate and teach its energy workers how the gas process works.Our application guides users through different scenarios with in
28、formation and tips along the way so they can be better prepared for what to expect in a real-world situation.Safety and well-being.Data from digital twins(digital representations of physical objects)is also helping organizations replicate workplaces.With the ability to test various scenarios in a di
29、gital copy of a real-life environment,employees can visualize their designs and rehearse complex settings to ensure accurate,safe,and efficient results are carried over into the physical world.Our team created a digital twin of a clients factory production lines that gives operators,engineers,and ma
30、nagers full visibility and control of production processes and operations.We also developed an application that displays the status of sensors in real time and consists of an early warning system that generates alarms in case of deviations.Our work has helped reduce maintenance costs by 20%,decrease
31、 energy consumption by 10%,and improve overall data accuracy.6Transform workspace experiences with immersive technologiesGenerative AI at your service One of the hottest and most exciting topics of today is generative AI.We could not have written this paper without a nod to how it will dramatically
32、impact the workplace.Generative AI will have a significant impact on workplace behaviors in the coming years there is no doubt about that.One of the most significant ways this technology is expected to impact the workplace is by automating repetitive and mundane tasks,which will free up employees to
33、 focus on more strategic and creative work.This could lead to a more productive and fulfilling work environment where employees can focus on tasks that require human judgment and creativity,rather than being bogged down by routine tasks.As a result,generative AI can help improve employee engagement
34、and satisfaction,as well as enhance overall organizational performance.However,there are also concerns that generative AI could lead to job displacement and skill obsolescence.As more tasks become automated,workers may need to develop new skills and competencies to remain relevant in the workplace.A
35、dditionally,generative AI could also impact workplace communication and collaboration,as employees may need to learn how to effectively work alongside AI systems.Therefore,it is essential for organizations to invest in training and development programs to help employees develop the necessary skills
36、to adapt to this new technological landscape.Ultimately,generative AI has the potential to transform the workplace,but it will require careful planning and management to ensure that ultimately there is a positive impact on employees and organizational performance.Although still requiring a review an
37、d copyediting as humans need to always be in control of what AI produces the two paragraphs above(only in this boxed-out section)were written by generative AI.Impressed?This is just a sample of how AI could revolutionize the way content,audio,code,images,and more are created in the workplace.Support
38、 and assistance.Field service engineers working on complex machinery need timely access to detailed information and instructions.Using AR headsets or AR-enabled smartphones,they can scan components of machinery to get AI-guided voice and text assistance to speed up repair.A client wanted to increase
39、 the precision,efficiency,and safety of their engineering construction teams work.Using a Unity environment,we developed a cross-platform AR app that enables a construction engineer to“see”through walls to accurately locate rebars,voids,cables,cavities,and other objects buried in structures before p
40、roceeding with incisions and drilling procedures.The apps interface allows for depth and heat map visualization and data interpretation,which helps engineers conduct more accurate and efficient structural surveys in a much safer manner.Accessibility and engagement.Todays distributed and hybrid workf
41、orce has a range of needs that can be catered to using immersive technologies.For example,using intelligent cognitive platforms,employees with disabilities can enable text or speech,allowing them to participate in meetings and events on an equal footing with their coworkers.This increases engagement
42、 and presents a future workplace where technology provides an opportunity for all,regardless of location and ability.A client needed to change the way its employees held meetings both online and offline.We conducted user research to find out what people wanted in the set-up of their conference rooms
43、,then introduced Microsoft Teams Rooms to transform the clients 750 existing conference rooms.Several features were added to make it easier for people to participate in meetings,including live captions,transcription services,and voice assistance.MS Surface Hubs were also installed,which have helped
44、make meetings more interactive and collaborative for everyone.7Sustainability as a driverTheres no doubt of the increasing importance placed by employees on their employers stance on sustainability,evidenced by the workplace.This is partly due to the influence of Gen Z,a cohort placing significant i
45、mportance on employee fulfillment and purpose,and invigorating interaction with colleagues.Virtual experiences are already integral to their lives,so there is a natural confluence of achieving sustainability aims through the use of immersive technologies.At Capgemini,we have a long-term commitment t
46、o environmental sustainability and,as part of our science-based carbon reduction targets,we look at the people aspects of our own environmental impact,such as reducing the effect of business travel and commuting,as well as work-life balance.Covid experience has taught us that its possible for a busi
47、ness to pivot to remote working,but balance it by in-person collaboration.Metaverse technologies offer the potential to create an environment that provides the best of both workplace scenarios and that meet the needs of the employee,the employer and the planet.We also emphasise the importance of our
48、 people becoming sustainability promoters through a global training program,delivered via a dedicated virtual interactive sustainability campus.This both connects people,wherever they are in the world and eliminates the need for travel.We are currently investing in further developments in the metave
49、rse that will provide a more inclusive and immersive experience to our people.We are working with a number of clients from around the world,developing immersive solutions relating to recruitment,onboarding and training initiatives.This is particularly the case for highly dispersed employee teams tha
50、t may never actually meet for environmental reasons,or in high tech/research and development units where there is a scarcity of in-depth technical support.Why now?The global extended reality industry will reach approximately$345.9 billion in size by 2030,with a growing CAGR of 33%.3 Although immersi
51、ve technology is already being used in healthcare,education,and manufacturing,its attracting even more attention.We believe there are three major shifts underway that make implementing an immersive strategy essential for todays workforce:1.The modern workforce has higher expectations for technology
52、to deliver consumer-like experiences.There is greater pressure on organizations to provide immersive experiences that capture and maintain peoples attention,particularly as people have more choices and control over how and where they work.2.Immersive capabilities are becoming increasingly embedded i
53、nto core technologies,moving beyond the niche applications and industries.3.Organizations are recognizing the importance of diversity,inclusivity,and accessibility in the workplace.Theyre taking on the responsibility of equipping and empowering their employees while ensuring their safety.These facto
54、rs contribute to the longevity and success of a business.Additionally,real-time data access,data intelligence,and visualization are now critical to making better business decisions.3 https:/ workspace experiences with immersive technologiesStart with the foundation the peopleThe knee-jerk reaction t
55、o all this would be to find a partner that can quickly implement exciting,interactive solutions that dazzle and delight customers.This,however,would be the wrong approach.Not all immersive experiences are right for every employee role,so a cookie-cutter strategy will likely fall short of expectation
56、s.Rather than offloading an industrialized,standard offering onto an organization,there should be a greater focus on first understanding the people:their roles,pain points,and what they need to be effective and productive.This information can be used to design experiences that truly resonate with em
57、ployees.By omitting this key step and proceeding with solutions based on hunches,any investment in immersive technology will be a waste of time and money that could cause more harm than good to a workforce.Quiet quitting and,more recently,rage applying gives a clear signal that people are dissatisfi
58、ed with their jobs,which puts pressure on companies to figure out why.As the cost of labor climbs,businesses can no longer afford to turn a blind eye to a disengaged workforce.Employees want a better way to work,and employers must sit up and listen.This includes figuring out how to equip people to i
59、nspire peak performance and comfort.Organizations must also factor in accessibility and diversity challenges to ensure that everyone can benefit regardless of their background or location.Making experiences tangible Organizations are hesitant to make new investments these days.Its understandable tha
60、t they want to get maximum value out of the tools they already have.If theyre going to invest in new technology,they want to be absolutely positive its the right investment for their workforce.This is where an end-to-end partner comes in,one that can explore and test various options and connect the
61、right solutions to their needs.This partner should take a consultative-led approach,working closely with the company to understand their goals and objectives,and conducting studies to gain insights into their workforce and workplace.Capgeminis Living Labs are physical spaces where we showcase whats
62、possible and what the benefits could be.We use them to test and validate use cases so organizations can experience solutions early before further investing in them.Were constantly experimenting with emerging technologies and exploring how they can be practically applied to various workplace contexts
63、.If something looks promising,we demonstrate its potential in action through interactive simulations and real-world examples.This allows everyone to see firsthand how the technology will impact their workforce and daily operations.But its crucial to look beyond just implementation.It should be a con
64、tinuous journey of progress,where the focus gradually shifts to monitoring and improving things as employee needs evolve.Its a process that spans from consultation to deployment and constant improvement.9Lab technicians at Sanofi are responsible for conducting many procedures and following a multitu
65、de of methods to achieve their desired goals.With the sheer number of internal protocols and external regulations to adhere to,they often find it difficult to keep up.They frequently must resort to using paper-based support,including IMPROVING DAILY LAB WORK WITH AUGMENTED REALITYequipment tickets a
66、nd hand-written notes,even beyond the standard operating procedures(SOPs).To help ease their burden,Sanofi introduced an AR customized interface that projects SOPs onto lab table surfaces.Now with all necessary information clearly visible,the technicians can perform each procedure in an intuitive,st
67、ep-by-step manner,avoiding errors and inconsistencies.And with direct access to cross-references,such as methods and regulations,they are more organized and efficient to meet the rigorous demands of their work.The whole process of documentary management and audits is now significantly better,which i
68、s positively impacting overall lab performance.10Transform workspace experiences with immersive technologiesA new era in employee developmentProviding immersive experiences in the workplace is more than just a passing trend;its become a necessity in todays competitive job market.Investments in techn
69、ology and automation can inspire people to work at their best.Many employees are digital natives who expect technology to be an integral part of their work environment.Failing to meet these expectations can lead to disengagement and decreased productivity.Employers that get this right can make a pos
70、itive first impression that sets the tone for a long-lasting and successful employee tenure.So,lets reimagine that Gen Z newcomer walking into their first day and being greeted with a cutting-edge onboarding process that captures their attention.They learn about the company and its culture by taking
71、 a virtual tour of its facilities and get acquainted with the interactive tools that will assist them in their daily work.With an individual training path designed for their specific role,they start making a meaningful impact from day one in a workplace thats engineered to help them develop their sk
72、ills and grow throughout their career.dedicationindependenceconnectionexcitementmovementjourneyadventuregratitudeemotionimpactfreedomwonderpowervisioncollaborationcreativitymomentconveniencejoyfeel the future11AuthorsAlexandre EmbryCTIO Immersive Technologies,Head of the Capgemini Metaverse-Lab,Capg
73、eminiMike BuobVP,Experience,and Innovation,Sogeti USA,CapgeminiAleksandra Domagala Immersive Employee Experience Product Manager,CapgeminiJon HarrimanVP,People Experience Go-To-Market Leader,CapgeminiLorna NevilleGlobal Marketing Director,CX&Immersive Experiences Offer,CapgeminiAlan ConnollyGlobal H
74、ead of Workplace&Employee Experience Portfolio,CapgeminiCharlton MonsantoEVP,Global Immersive Experiences Offer Leader,Capgemini12Transform workspace experiences with immersive technologiesIMMERSIVE EXPERIENCES Immersive technologies have the potential to radically transform how customers and employ
75、ees interact with brands,products,and systems.Ordinary digital engagement is not enough.Recent technological advances are pushing the user experience to new heights.So,when brands creatively design experiences that use a combination of modalities(flat UI,natural interfaces,and XR),they can create mu
76、lti-sensory customer experiences at various touchpoints that are not only personalized but also go above and beyond in terms of convenience and sensory appeal.They drive loyalty and advocacy.But these experiences need to continually adapt and evolve.Capgeminis CX team supports clients to help them m
77、eet customer and employee expectations and outperform competitors.We strategize,design,build,and execute immersive experiences that are contextually relevant,multi-sensory,and emotionally engaging.We help drive business growth for our clients by disrupting the ordinary creating extraordinary experie
78、nces that build memorable and emotional connections.CAPGEMINIS METAVERSE LABCapgemini believes that the metaverse will offer opportunities for a more connected and emotional experience for consumers(CX),for reinventing the employee experience(EX),and for optimizing R&D,engineering,manufacturing,oper
79、ations,and supply chains(industrial metaverse).Capgeminis metaverse lab,a coordinating hub for research and solutions,has been designed to help our clients explore the possibilities of emerging technologies,and shape and execute their metaverse strategies.Our team comprises senior technology experts
80、 from across the Group with a strong track record in the key underlying technologies of Web3/metaverse and the development of disruptive actionable solutions.Our R&D programs cover the future of immersive human-machine interfaces and controllers,work in the metaverse,digital twins,blockchain,Web3,an
81、d decentralized approaches.OUR IMMERSIVE EXPERIENCE AND METAVERSE SERVICES Immersive customer experience(CX):We create extraordinary experiences that build memorable and emotional connections at each stage in the customer journey,across devices and channels.Immersive employee experience(EX):We enabl
82、e your hybrid workforce by simulating physical world training and collaboration in the virtual world.This increases employee engagement while decreasing costs.Industrial metaverse:We help business realize the value of digital twins faster,driving profitable growth and sustainability through data-dri
83、ven performance.Metaverse experiences:We help our clients imagine the opportunities,plan for,and create metaverse experiences across CX,EX,and enterprise use cases,including technology infrastructure strategy and implementation.We bring together our CX,EX,and industry expertise to develop bespoke me
84、taverse and immersive experience solutions,from research to implementation and at-scale delivery,using next-generation technologies.13About CapgeminiCapgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.The Group is gui
85、ded everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future.It is a responsible and diverse organization of nearly 360,000 team members in more than 50 countries.With its strong 55-year heritage and deep industry expertise,Capgemini is trusted by
86、 its clients to address the entire breadth of their business needs,from strategy and design to operations,fueled by the fast evolving and innovative world of cloud,data,AI,connectivity,software,digital engineering and platforms.The Group reported in 2022 global revenues of 22 billion.Get the Future You Want|Copyright 2023 Capgemini.All rights reserved.For more information,please visit: http:/ Contact:Alexsandra D