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1、2024 Deloitte Global Automotive Consumer StudyKey Findings:EMEA Focus CountriesFebruary 2024 For more than a decade,Deloitte has been exploring automotive consumer trends impacting a rapidly evolving global mobility ecosystem.Key insights from the Deloitte Global Automotive Consumer Study over the y
2、ears:2010 Overall value ranked as the primary factor when evaluating brands2011“Cockpittechnology”andtheshoppingexperience-leddifferentiators2012 Interest in hybrids driven by cost and convenience,while interest in connectivity centers on safety2014 Shared mobility emerges as an alternative to ownin
3、g a vehicle2017 Interest in full autonomy grows,but consumers want a track record of safety2018 Consumers in many global markets continue to move away from internal combustion engines(ICE)2019 Consumers“pump the brakes”on interest in autonomous vehicles2020 Questions remain regarding consumers willi
4、ngness to pay for advanced technologies2021 Online sales gaining traction,but majority of consumers still want in-person purchase experience2022 Interestinelectrifiedvehicles(EVs)grows,butworriesaboutprice,drivingrange,and charging time remain2023 TheshifttoEVsisprimarilybasedonastrongconsumerpercep
5、tionthatitwillsignificantlyreducevehicleoperatingcosts2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus CountriesThe Deloitte Global Automotive Consumer Study informs Deloittes point of view on the evolution of mobility,smart cities,connectivity,sustainability,and other matters
6、surrounding the movement of people and goods.2ContentsVehicleelectrification6Future vehicle intentions 13Connectivity 18Vehiclesubscriptions21About the study 242024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries32024 Deloitte Global Automotive Consumer Study|Key Findings
7、:EMEA Focus Countries4Is slowing EV momentum putting current regulatory timelines in jeopardy?High interest rates and elevated sticker prices may be causing consumer interest in EVstosofteninmostmarkets.DespiteOriginalEquipmentManufacturers(OEMs)pricecutsandgovernmentincentivesdesignedtomakethemmore
8、affordable,avariety of other challenges continue to stand in the way,including range anxiety,charging time,and availability of charging infrastructure.A significant number of consumers may be thinking about switching vehicle brandsPrice tops the list of factors driving the choice of vehicle brand fo
9、r consumers in Austria,Belgium,France,Germany,Italy,andtheUKwhileproductqualityistop-of-mind in other EMEA markets such as Poland,Saudi Arabia,South Africa,Spain,andTurkey.Interest in connectivity features may not fully translate into revenue and profitThere is a relatively high level of consumer in
10、terest in features that provide updates onvehiclemaintenance,roadsafety,andtrafficcongestion.However,thewillingnessto pay extra for connected technologies remains comparatively low in most EMEA markets,except Saudi Arabia,South Africa,and Turkey.A significant number of younger consumers may be inter
11、ested in giving up vehicle ownership for a subscription,but lingering concerns remainDue to the backdrop of uncertain economic conditions causing concern for financialcapacity,youngerconsumersinmanyEMEAmarketsmaybeinterestedingiving up vehicle ownership altogether in favor of a subscription model.Ho
12、wever,concerns about vehicle availability and total ownership cost persist.4Keyfindings3212024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries1 Vehicleelectrification2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries667Consumer interest in IC
13、E vehicles is rebounding in most markets surveyed as affordability concerns continue to weigh heavily on forward intentions.Preference for type of engine in next vehicleNote:Other includes vehicles with engine types such as compressed natural gas,ethanol,and hydrogen fuel cells;2023 study notfielded
14、inSaudiArabiaQ32.What type of engine would you prefer in your next vehicle?Sample size:n=897 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Poland;948 Saudi Arabia;957SouthAfrica;882Spain;962Turkey;1,363UKIn most markets surveyed,the main reason consumers intend to acquire an electrified
15、 vehicle stems from a strong desire to lower their operating(i.e.,fuel)costs outstripping concern for global climate change.Top reasons to choose an EV as next vehicleQ34.Whichofthefollowingfactorshavehadthegreatestimpactonyourdecisiontoacquireanelectrifiedvehicle?(Please select all that apply.)Samp
16、lesize:n=275Austria;336Belgium;324France;427Germany;498Italy;265Poland;341SaudiArabia;220SouthAfrica;470Spain;395 Turkey;537 UKFactorsAustriaBelgiumFranceGermanyItalyPolandSaudi ArabiaSouth AfricaSpainTurkeyUKConcern for the environment44%44%42%45%51%51%54%67%49%52%51%Concern about personal health17
17、%17%19%18%26%25%39%44%22%30%17%Lower fuel costs47%49%58%50%45%60%55%75%55%69%57%Less maintenance27%28%35%27%22%21%42%43%29%33%26%Ability to use the vehicle as a backup battery/power source21%13%10%17%15%11%37%34%15%22%14%Peer pressure4%4%2%6%8%8%11%2%4%8%4%Driving experience29%25%31%29%24%44%49%49%3
18、1%46%31%Government incentives/subsidies/stimulus programs33%24%32%30%36%26%27%10%32%27%21%Potential for extra taxeslevies applied to internal combustion vehicles21%30%15%21%16%23%28%22%27%18%22%Potential ban on sale of new internal combustion vehicles23%26%22%24%21%31%21%15%37%23%31%Other3%3%1%2%1%0
19、%1%0%1%0%2%Top reasons2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries82024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus CountriesBuilding public charging capacity could help address consumer concerns over range anxiety,but the reality of day-to-d
20、ay usage means people in most EMEA markets will likely rely on charging their EVs at home.Expecting to charge electrified vehicle most often atQ35.Wheredoyouexpecttochargeyourelectrifiedvehiclemostoften?Samplesize:n=169Austria;188Belgium;161France;295Germany;222Italy;104Poland;145SaudiArabia;101Sout
21、hAfrica;224 Spain;223 Turkey;251 UKEven though consumers want to maximize their convenience by having a public EV charger readily avail-able whenever they need it,more strategic oversight could maximize the investments being made in public charging networks across markets in the EMEA region.Public l
22、ocations that the consumers would prefer to charge their EV when they are away from their homeNote:Percentages may not add to 100 due to rounding.Q37.WherewouldyoumostwanttochargeyourEVwhenyouareawayfromhome(i.e.,publiccharginglocation)?Samplesize:n=169Austria;188Belgium;161France;295Germany;222Ital
23、y;104Poland;145SaudiArabia;101 South Africa;224 Spain;223 Turkey;251 UKMost preferred by consumersPublic placesAustriaBelgiumFranceGermanyItalyPolandSaudi ArabiaSouth AfricaSpainTurkeyUKAny location as long as I can findachargerwhenIneedit39%43%42%31%41%36%20%34%30%37%40%DedicatedEVchargingstationeq
24、uippedwithamenities18%10%12%23%10%17%37%20%14%8%20%Traditional gas station with EVchargers16%13%18%16%17%11%17%25%26%20%11%Vehicledealership1%2%5%2%3%4%5%2%2%9%1%Retail outlet/mall6%4%8%5%10%8%2%3%4%4%10%Parking lot(e.g.,metro stations,airports,public lots/garages)8%6%4%9%8%8%8%15%11%12%8%On-street
25、parking8%15%7%11%9%9%6%2%9%7%6%Community/public building2%5%2%2%2%9%3%0%3%1%3%Hotel or peer-to-peer rental1%3%2%0%0%0%3%0%0%1%0%Other2%0%0%1%0%0%0%0%1%0%1%92024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus CountriesWhen it comes to paying for public EV charging,consumers in all
26、EMEA markets surveyed generally prefer using their existing credit/debit cards,signaling an opportunity to simplify the charging experience using familiar payment methods.Most preferred way to pay for public EV chargingNote:Percentages may not add to 100 due to rounding.Q40.Howwouldyoumostprefertopa
27、yforpublicEVcharging?Samplesize:n=169Austria;188Belgium;161France;295Germany;222Italy;104Poland;145SaudiArabia;101 South Africa;224 Spain;223 Turkey;251 UKMost preferred mode of paymentThe assumption that EV charge times need to be on par with fossil fuel fill-ups may be somewhat overstated as surve
28、yed consumers in most markets are willing to wait longer than 10 minutes to refuel.However,EV“refueling”time often involves more than just plug-in time.Expected wait time to charge an EV at public charging stations from empty to 80%Q38.HowlongdoyouexpectittotaketochargeyourEVfromemptyto80%atapublicc
29、harginglocation?Samplesize:n=169Austria;188Belgium;161France;295Germany;222Italy;104Poland;145SaudiArabia;101 South Africa;224 Spain;223 Turkey;251 UKPayment methodAustriaBelgiumFranceGermanyItalyPolandSaudi ArabiaSouth AfricaSpainTurkeyUKCredit/debit card56%51%55%44%52%42%48%51%55%67%66%Charging ne
30、twork app on yoursmartphone24%23%18%33%20%40%26%21%21%20%22%Pre-paid subscription plan5%14%16%10%14%6%16%19%9%7%4%Loyalty points7%6%6%6%7%4%8%8%10%4%4%Third-party payment platform5%5%4%6%6%7%3%0%3%1%2%Other3%1%0%1%0%1%0%1%1%0%2%102024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus
31、 CountriesA majority of consumers are concerned about the“cradle-to-grave”environmental impact of an EV battery,emphasizing the need for clearly defined sustainability strategies across the EV manufacturing value chain.Percentage of consumers concerned about the end-to-end environmental impact of an
32、 EV batteryNot concerned%include not at all concerned or not very concerned;Concerned%include somewhat concerned or very concerned Q46.Towhatextentareyouconcernedabouttheend-to-endenvironmentalimpactofanEVbattery(e.g.,mineralmining,manufacturing,sourceofelectricity during multiple lifecycles,end-of-
33、life recycling)?Sample size:n=897 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Poland;948 Saudi Arabia;957 South Africa;882 Spain;962Turkey;1,363UKA significant number of non-BEV intenders across most EMEA markets would expect a fully charged BEV to have a driving range of at least 400
34、 km in order to consider one as a viable option for their next vehicle.Consumer expectations on BEV driving rangeQ44.Howfarwouldafullychargedall-batteryelectricvehicleneedtogoinorderforyoutoconsideracquiringone?Samplesize:n=821Austria;782Belgium;776France;1,112Germany;831Italy;896Poland;898SaudiArab
35、ia;937SouthAfrica;795Spain;868Turkey;1,245UKConsumer expectations on BEV driving range in the UKWhen it comes to BEVs,surveyed consumers across EMEA markets are generally most concerned about driving range,cost,and the time it takes to charge.Greatest concern regarding all battery-powered electric v
36、ehiclesMost commonly citedNote:Sum of the percentages exceed 100%as respondents can select multiple options.Q43.What are your biggest concerns regarding all-battery-powered electric vehicles?Please select all that apply.Sample size:n=897 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Pol
37、and;948 Saudi Arabia;957SouthAfrica;882Spain;962Turkey;1,363UKConcernAustriaBelgiumFranceGermanyItalyPolandSaudi ArabiaSouth AfricaSpainTurkeyUKDriving range56%49%46%55%45%52%24%36%44%41%53%Cost/price premium47%58%53%42%29%40%29%42%46%31%51%Cold weather performance42%30%25%33%21%31%26%32%19%26%31%In
38、creased need to plan my trips27%25%21%21%23%17%21%25%29%15%33%Uncertain resale value24%16%17%21%13%17%20%25%11%17%23%Potential for extra taxes/levies associatedwithall-BEVs10%22%16%10%13%13%20%20%13%20%15%Timerequiredtocharge46%45%45%40%40%44%37%45%47%41%48%Ongoing charging and running costs27%31%28
39、%27%24%33%27%31%28%24%33%Cost to eventually replace the battery42%39%39%38%38%39%34%39%40%34%42%Lack of knowledge or understanding about EVs/EVtechnology19%17%13%15%17%17%30%33%19%13%22%Lack of public electric vehicle charging infrastructure37%38%31%37%34%35%34%50%38%37%46%Lack of charger at home44%
40、35%29%41%30%36%29%41%33%34%41%Lack of alternate power source at home31%20%19%22%15%21%25%35%19%23%18%Safety concerns with battery technology31%28%18%32%30%29%30%32%23%28%26%End-to-end sustainability34%18%25%23%16%14%20%22%18%15%22%Lack of choice regarding brands/models10%11%11%10%10%11%16%20%13%14%1
41、4%Other2%1%1%1%1%1%0%1%0%0%1%2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries1112A variety of stakeholders need to work together to develop a robust ecosystem for battery recycling as an emerging facet of the EV value chain before a critical mass of end-of-life batter
42、ies appears on the horizon.Entity responsible for collecting,storing,and recycling EV batteries after their useful lives*includes dont know or dont care.Q47.Who do you think should be responsible for collecting,storing,and recycling electric vehicle batteries after their useful lives?Sample size:n=8
43、97 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Poland;948 Saudi Arabia;957SouthAfrica;882Spain;962Turkey;1,363UK2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries2 Future vehicle intentions132024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA
44、 Focus CountriesA significant number of consumers surveyed across EMEA markets intend to choose a alternative brand of vehicle over the one they currently drive the next time they are in-the-market to buy avehicle.Percentage of consumers switching to another brand*of vehicle*includesswitchingtoadiff
45、erentbrandfromthesameparentoradifferentbrandfromadifferentsalesparentQ5.What brand is the vehicle you drive most often?Samplesize:n=790Austria;846Belgium;811France;1,135Germany;631Italy;741Poland;913SaudiArabia;775SouthAfrica;837Spain;784Turkey;1,141UKFor most consumers,the intention to switch vehic
46、le brands comes down to a desire to try something new or gain access to new features.However,affordability concerns are also among the top reasons to make a change in some markets as consumers continue to experience macroeconomic pressures.Most important reasons for switching to another brand of veh
47、icleTop reasonsNote:Sum of the percentages exceed 100%as respondents can select multiple options.Q18.Why are you considering a switch to another vehicle brand?Please select all that apply.Samplesize:n=367Austria;376Belgium;402France;469Germany;441Italy;456Poland;709SaudiArabia;581SouthAfrica;517Spai
48、n;579Turkey;613UK2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries14Important reasons forswitching to anotherbrandAustriaBelgiumFranceGermanyItalyPolandSaudi ArabiaSouth AfricaSpainTurkeyUKLack of readily available vehicle4%5%6%6%4%6%14%2%4%5%4%New brand has technology
49、/features I want21%22%23%25%34%28%42%44%33%43%20%Poor customer experience with the current brand3%6%7%6%4%3%8%3%6%6%4%Cost/affordability24%28%31%26%24%20%26%28%20%16%26%Incentivesofferedbytheintended brand16%6%9%13%15%14%24%8%7%17%7%Upgrading to a premium brand9%12%10%12%10%10%32%22%9%32%15%I just w
50、ant to try something different41%40%40%38%38%52%40%54%45%45%45%Cost of servicing the current brand is too high8%5%9%9%7%9%18%11%9%9%8%Current brand lacks“greener”vehicle models that I want4%8%9%10%10%9%17%6%10%11%8%Other12%10%4%7%6%7%1%4%7%1%12%Depending on the market,what matters most to consumers
51、as they think about their next vehicle brand is either price,product quality,performance,or vehicle features.Most important factors driving the choice of brand for next vehicleMost commonly citedNote:Sum of the percentages exceed 100%as respondents can select multiple options.Q19.What are the most i
52、mportant factors driving the choice of brand for your next vehicle?Please select all that apply.Sample size:n=897 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Poland;948 Saudi Arabia;957SouthAfrica;882Spain;962Turkey;1,363UKIt may be difficult to move to an entirely online purchase pro
53、cess in many markets as consumers say they need to physically interact with either the vehicle itself or real salespeople test drive a vehicle before their next purchase.Level of agreement on various aspects of the purchase experience(%somewhat/strongly agree)Q31.Thinkingaboutthenexttimeyouacquireav
54、ehicle,towhatextentdoyouagreeordisagreewiththefollowingstatements?Sample size:n=897 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Poland;948 Saudi Arabia;957SouthAfrica;882Spain;962Turkey;1,363UK2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries15Drivers of
55、 brand choiceAustriaBelgiumFranceGermanyItalyPolandSaudi ArabiaSouth AfricaSpainTurkeyUKPrevious sales experience28%20%13%27%12%14%18%9%9%11%12%Previous service experience18%22%17%18%13%18%22%17%18%18%21%Productquality50%50%57%47%54%63%55%62%58%55%57%Brand advertising4%4%6%6%5%6%19%14%5%13%5%Brand i
56、mage12%16%17%15%17%23%24%31%18%28%17%Brandaffiliations4%5%5%5%6%5%16%6%3%8%5%Brand familiarity36%28%33%39%22%39%28%32%29%30%32%Quality of overall ownership experience31%25%15%31%20%27%30%34%23%20%30%Vehiclefeatures41%35%40%39%48%55%49%55%48%52%44%Availability of battery electric vehicles/hybrid opti
57、ons13%12%12%13%21%12%23%17%17%19%17%Vehicleperformance33%33%32%30%42%41%46%61%38%45%52%Price60%60%58%55%56%59%44%50%47%36%63%Other1%2%1%2%0%1%0%1%0%0%2%Aspect of vehicle purchase experienceAustriaBelgiumFranceGermanyItalyPolandSaudi ArabiaSouth AfricaSpainTurkeyUKI want to interact with realpeople86
58、%81%83%80%82%77%91%89%83%84%80%I want to negotiate in-person to get the best deal79%76%79%72%81%81%90%90%80%84%75%I need to physically interact with the vehicle before I buy it86%81%80%79%79%86%90%93%82%85%81%I have to test drive the vehicle to make sure its right for me85%72%80%78%69%83%91%93%80%85
59、%82%I prefer to limit the need to visit a dealership in person27%31%41%35%34%29%73%37%33%51%36%I want to build a relationship with a dealer for future serviceneeds54%63%68%56%71%56%85%83%60%78%51%Consumer reaction to whether its important for vehicle brands to have a strong commitment to sustain-abl
60、e manufacturing practices can be very different depending on the individual market.Importance of a vehicle brand committing to sustainable practicesQ20.When thinking about choosing your next vehicle,how important will it be for a vehicle brand to have a strong commitment to sustainablepractices(e.g.
61、,lowcarbonmanufacturingfootprint,useofenvironmentallyfriendlymaterials,electrificationstrategy)?Sample size:n=897 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Poland;948 Saudi Arabia;957SouthAfrica;882Spain;962Turkey;1,363UKBrand affinity for homegrown automakers is relatively low in m
62、any EMEA markets,underscoring the competitive challenge some brands face in their home markets.Preferred organizations for next vehicle purchaseQ45.Fromwhichofthefollowingtypeoforganizationsareyoumostinterestedinacquiringyournextvehicle?Sample size:n=897 Austria;885 Belgium;849 France;1,273 Germany;
63、915 Italy;931 Poland;948 Saudi Arabia;957SouthAfrica;882Spain;962Turkey;1,363UK2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries16Consumers in the majority of EMEA markets place relatively low importance on where a vehicle is manufac-tured as a factor in the purchase d
64、ecision process.Importance of next vehicle to be manufactured locallyQ21.To what extent is it important that your next vehicle be locally manufactured(i.e.,manufactured in your country or region)?Sample size:n=897 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Poland;948 Saudi Arabia;957
65、SouthAfrica;882Spain;962Turkey;1,363UKAs OEMs look at various potential profit pools going forward,surveyed consumers in several markets are signaling a significant level of interest in manufacturer branded insurance products based on the perception that it will be convenient and cost-effective.Q52.
66、Thenexttimeyouacquireavehicle,howinterestedwouldyoubeinpurchasinginsurancedirectlyfromthevehiclemanufacturer?Q53.Whatdoyoubelievetheprimarybenefitofbuyinginsurancedirectlyfromthemanufacturertobe?Sample size:n for Q52=897 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Poland;948 Saudi Ara
67、bia;957 South Africa;882Spain;962Turkey;1,363UK;nforQ53=227Austria;225Belgium;233France;352Germany;355Italy;488Poland;769SaudiArabia;566SouthAfrica;364Spain;654Turkey;429UKPercentage of surveyed consumers who would be interested in purchasing insurance directly from the manufacturerFor those consume
68、rs who are interested in purchasing insurance directly from the manufacturer,primary benefitsare2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries173 Connectivity2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries18Surveyed consumers are int
69、erested in connected vehicle features that improve road safety,suggest less congested routes,and provide maintenance updates even if it means sharing their PII*with manufacturers or other third parties.Level of consumer interest in connected vehicle features(%very/somewhat interested)Most commonly c
70、itedNote:Sumofthepercentagesexceed100%asrespondentscanselectmultipleoptions;*personallyidentifiableinformation.Q49.Howinterestedareyouinthefollowingbenefitsofaconnectedvehicleifitmeantsharingyourownpersonallyidentifyingdata and/or vehicle/operational data with the manufacturer or a third party?Sampl
71、e size:n=897 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Poland;948 Saudi Arabia;957SouthAfrica;882Spain;962Turkey;1,363UK2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus CountriesConnected vehicle featuresAustriaBelgiumFranceGermanyItalyPolandSaudi ArabiaSouth A
72、fricaSpainTurkeyUKUpdatesregardingtrafficcongestion and suggested alternate routes54%62%58%56%63%61%85%79%62%79%62%Suggestions regarding saferroutes(i.e.,avoid unpaved roads)40%49%50%46%60%58%84%80%61%79%51%Updates to improve road safety and prevent potential collisions51%60%62%52%68%63%87%84%66%82%
73、56%Customized/optimized vehicle insurance plan(e.g.,“pay how you drive”plans)40%45%46%41%56%54%81%70%53%74%39%Maintenance updates and vehicle health reporting/alerts57%59%63%54%67%63%89%83%65%80%59%Maintenance cost forecasts based on your driving habits46%53%57%48%60%57%83%77%59%78%51%Customized sug
74、gestions regarding ways to minimize service expenses45%53%53%44%61%54%82%79%58%76%49%Over-the-air vehicle software updates that correct operational faults or improve your driving experience42%50%57%46%62%58%84%72%58%75%50%Access to nearby parking (i.e.,availability,booking,and payment)44%45%44%49%55
75、%55%82%67%56%74%50%1920In most EMEA markets,a significant number of consumers do not trust anyone to manage their connected vehicle data,signaling a key for OEMs looking to develop digital services.Most trusted entity for managing connected vehicle dataMost commonly citedQ51.In a scenario where you
76、owned a connected vehicle,who would you trust most with access to the data your vehicle generates?Sample size:n=897 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Poland;948 Saudi Arabia;957SouthAfrica;882Spain;962Turkey;1,363UK2024 Deloitte Global Automotive Consumer Study|Key Findings:
77、EMEA Focus CountriesConsumer willingness to pay for connected features is quite low in most EMEA markets,represent-ing a clear challenge for OEMs trying to monetize additional aspects of the mobility experience.Willingness to pay extra for connectivity featuresQ50.Are you willing to pay extra for th
78、ese features(i.e.,paying a monthly subscription)?Sample size:n=897 Austria;885 Belgium;849 France;1,273 Germany;915 Italy;931 Poland;948 Saudi Arabia;957SouthAfrica;882Spain;962Turkey;1,363UKMost trusted entityAustriaBelgiumFranceGermanyItalyPolandSaudi ArabiaSouth AfricaSpainTurkeyUKCar manufacture
79、r16%17%16%20%21%21%28%24%19%29%21%Vehicledealer14%24%24%12%18%12%17%17%20%16%12%Financial service provider2%2%3%3%4%5%4%7%4%4%4%Insurance company8%14%14%10%18%19%17%27%12%10%14%Automobile club or association17%2%2%7%5%2%5%4%4%2%4%Cellular service provider2%4%3%3%5%5%4%3%5%9%3%Cloud service provider4
80、%2%3%3%5%5%4%6%5%6%3%Government agency8%6%5%9%8%4%15%2%10%19%8%Other0%0%0%0%0%0%0%0%0%0%0%None of the above29%29%29%32%16%26%4%10%19%7%30%4 Vehiclesubscriptions212024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus CountriesA backdrop of uncertain economic conditions appears to be
81、causing concern regarding financial ca-pacity among younger consumers in many EMEA markets.As a result,some of them may be interest-ed in giving up vehicle ownership altogether in favor of a subscription model.Interest in giving up vehicle ownership in favor of vehicle subscription(%very/somewhat in
82、terested)18-to 34-year-old respondentsQ63.Towhatextentareyouinterestedingivingupvehicleownershipinfavorofsubscribingtotheuseofavehiclegoingforward?Samplesize:n=246Austria;262Belgium;241France;348Germany;206Italy;266Poland;368SaudiArabia;418SouthAfrica;221Spain;365Turkey;380UKFor consumers interested
83、 in vehicle subscription services,convenience,a predictable cost structure,andflexibility are among the most important characteristics.Important characteristics of a vehicle subscriptionTop three characteristicsNote:Sum of the percentages exceed 100%as respondents can select multiple options.Q64.Wha
84、tarethemostimportantcharacteristicsofavehiclesubscription?Pleaseselectallthatapply.Samplesize:n=153Austria;185Belgium;239France;289Germany;235Italy;253Poland;470SaudiArabia;230SouthAfrica;226Spain;346Turkey;269UK2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries22Charac
85、teristics of vehiclesubscriptionAustriaBelgiumFranceGermanyItalyPolandSaudi ArabiaSouth AfricaSpainTurkeyUKConvenience48%42%33%38%40%38%34%43%42%38%43%Increasedflexibility42%32%26%30%27%34%33%37%35%25%34%Possibility to exchange vehicles25%22%28%27%33%35%28%37%24%33%20%Possibility to subscribe to a v
86、ehicle segmentinsteadofaspecificmodel19%17%14%20%21%22%32%26%17%28%17%Possibilitytosubscribetoaspecificmodel instead of a vehicle segment20%20%18%19%15%19%25%27%16%24%17%Availability of vehicles42%36%30%33%28%38%31%46%35%31%40%Home delivery services31%25%25%27%20%29%34%48%30%31%27%Hassle-free online
87、 contract closing/full digital customer experience33%23%26%28%19%25%29%30%20%26%23%Full cost control due to transparent andpredictablefixedmonthlyfees54%42%33%42%34%38%36%47%32%34%39%Availability of complementary premium services15%14%17%16%18%15%33%28%22%22%13%Premiumvehicles/brandsoffered16%17%19%
88、14%19%18%29%31%21%20%17%Selection of only brand-new vehicles16%16%16%13%15%15%26%23%12%25%12%Selection of brand new as well as certifiedpre-ownedvehicles23%26%20%19%20%27%28%37%22%29%22%Possibility to test new vehicles for a certain period without additional costs36%21%28%24%23%29%26%33%30%30%19%At
89、the same time,some consumers are concerned about vehicle availability,total ownership cost,a sense of losing ownership,and the perception of higher monthly fees associated with subscription services.Main concerns regarding vehicle subscription servicesTop three concernsNote:Sum of the percentages ex
90、ceed 100%as respondents can select multiple options.Q65.Whatareyourmainconcernsregardingvehiclesubscriptionservices?Pleaseselectallthatapply.Samplesize:n=1,002Austria;1,006Belgium;1,000France;1,500Germany;1,001Italy;1,000Poland;1,000SaudiArabia;1,005SouthAfrica;1,006Spain;1,000Turkey;1,500UK2024 Del
91、oitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries23Concerns regarding vehicle subscription servicesAustriaBelgiumFranceGermanyItalyPolandSaudi ArabiaSouth AfricaSpainTurkeyUKLosing the sense of ownership34%35%29%35%29%42%40%47%31%29%41%Limitedpossibilityforconfiguration20%15%1
92、4%17%13%19%24%21%13%24%14%Total cost of ownership(i.e.,price)35%34%44%35%42%45%34%43%42%37%46%Vehicleavailability/waitingtime54%45%37%43%35%37%40%47%43%45%40%Receiving and/or returning the vehicle35%34%26%27%20%28%32%29%27%35%27%Lack of contact with the dealer(i.e.,for maintenance,repair)20%18%16%17
93、%16%27%26%34%21%27%17%Difficultyorderingvehicleviaan online channel22%16%15%16%17%20%30%27%21%19%21%Distrust for subscription service provider31%24%25%28%17%28%31%30%26%29%24%Higher monthly fees compared to leasing37%34%45%35%35%31%43%47%34%24%37%Other6%5%2%5%2%2%0%1%2%1%6%5 About the study242024 De
94、loitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries25Study demographicsNote:Non-binary/Non-genderconfirming/PrefernottoanswerpercentageforSaudiArabia,andSpainis1%Samplesize:n=1,002Austria;1,006Belgium;1,000France;1,500Germany;1,001Italy;1,000Poland;1,000SaudiArabia;1,005SouthAf
95、rica;1,006Spain;1,000Turkey;1,500UK2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus CountriesAbout the studyThe 2024 study includes 27,000 consumer responses from 26 countries around the world.Note:“Sample”represents the number of survey respondents in each country.26From code
96、to cure,how Generative AI can reshape the health frontier|Unlockingnewlevelsofefficiency,effectiveness,andinnovationContactsAcknowledgments:We would like to thank Srinivasa Reddy Tummalapalli,Dinesh Tamilvanan,Srinivasarao Oguri,Rohith Reddy Alluri,Chris Barber,and Kelly Warner for their important c
97、ontributions to the research.Harald ProffGlobal Automotive LeaderDeloitte Germanyhproffdeloitte.deOzlem YanmazTurkey Automotive sector leaderDeloitte TMatthias KunschAutomotive Leader,AustriaDeloitte Services GmbH mkunschdeloitte.at2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Foc
98、us CountriesAled WalkerAutomotive Leader,BelgiumDeloitte BGuillaume CrunelleAutomotive Practice Leader,FranceDeloitte Francegcrunelledeloitte.frFranco OrsognaAutomotive Leader,ItalyDeloitte&Touche SpAforsognadeloitte.itRavin SanjithAutomotive Leader,AfricaDeloitte South Africarsanjithdeloitte.co.zaN
99、ick SmithAutomotive Leader,UKDeloitte LLPnicsmithdeloitte.co.ukSamantha DemossAssociate Partner,ConsultingDeloitte&Touche(M.E.)Bartek SwatkoAutomotive LeaderDeloitte Poland CJordi LlidoManufacturing&Automotive LeaderDeloitte Spainjllidodeloitte.esRyan RobinsonAutomotive Research LeaderDeloitte LLPry
100、anrobinsondeloitte.caDr Bryn WaltonAutomotive Research,UKDeloitte LLPbcwaltondeloitte.co.ukThis publication contains general information only and Deloitte is not,by means of thispublication,renderingaccounting,business,financial,investment,legal,tax,orother professional advice or services.This publi
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