《Ubamarket:2019年零售趋势报告(英文版)(20页).pdf》由会员分享,可在线阅读,更多相关《Ubamarket:2019年零售趋势报告(英文版)(20页).pdf(20页珍藏版)》请在三个皮匠报告上搜索。
1、Retail Trends Report2019Shop Smarter FOREWORDWill Broome, January 2019Founder & CEO, Ubamarket Ltd. In many ways, 2018 was the year the penny dropped. The bricks and mortar retail industry, largely due to archaic legacy hardware and antiquated systems has, until now, been forced to resist change
2、 as far as feasibly possible. The Death of the High-street was a well-worn mantra last year but, as Amazon has proved, it doesnt have to be this way. A better mantra would perhaps be the re-birth of the in-store experience. If the biggest online retailer is actively pursuing a physical presence on t
3、he high street, weve got to ask ourselves why? Well, its actually very simple. Amazon see a huge opportunity because theyre observing an entire industry sector in which they know they can do better, by removing friction and conventional pinch points. This is greatly facilitated by the fact that they
4、 have no in-store legacy to slow them down. They also know that, if they can deliver this effectively, they can sell even more per head in store than they can online, combining the two for even greater market share. As well as being more discerning about allergens and nutrition, in 2019, consumers a
5、re far more conscientious about waste, whether that be food waste or plastic packaging, as highlighted by David Attenborough in BBCs hugely evocative Blue Planet 2 last year. Increasingly, therefore, consumers are interested (and influenced) by both the provenance and environmental impact of the pro
6、ducts that theyre buying. Moreover, the word Omni-channel became a buzz phrase last year but, perhaps a more accurate way to think of retail is that its now a holy trinity comprising in-store, home delivery and, a hybrid of the two, click & collect. Whats absolutely certain though is that, if yo
7、ure a retailer with a physical presence on the high street, then you need to make a plan. Fast. Enter Ubamarket, the multi Award-Winning retail app, which is the perfect all-encompassing solution to these current challenges with in-store at its very core. Plus, its designed to be affordable too. 201
8、8 has clearly illustrated to us what customers want from retail in 2019. So, its now time to act and, as this report highlights, this comes down to four key areas: 1. A frictionless, end-to-end in-store experience2. Instant product (and packaging) information3. Personalisation (incorporating in-list
9、 promotions)4. One tap checkout (with no re-scanning at a self-checkout machine) 2019 marks a world of opportunity for retailers who want to embrace technology, put their customers at the heart of their offering and beat the tech giants at their own game! Give us a call if you want to address and so
10、lve all of the issues raised in this report in one fell swoop! We can help you revolutionise your customer relationships in a matter of weeks!TRENDS AND INSIGHTS FOR SUPERMARKET RETAIL IN 2019 The convenience shopper1The adventurous shopper2The nutritional shopper3The conscious shopper4The flexible
11、shopper5The Retail Trends Report 2019 is an annual body of customer-centric research that is dedicated to the current and future state of the nations grocery shop. This serves as the only analysis of its kind. The report centres on the behavioural insights and key decision drivers which define consu
12、mer shopping habits, including the online and offline insights gathered that are yet unseen by UK retailers. In 2018, Ubamarket studied the opinions and attitudes of over 2,000 UK adults across the nation - both in relation to their specific shopping experiences and how these perceptions will inform
13、 their ongoing shopping habits. The Retail Trends Report 2019 encompasses consumer sentiment towards the UKs supermarkets, whilst providing a unique blueprint to progressive retailers as to how future-facing technology is effectively integrated with relevant in-store delivery. THE CONVENIENCE SHOPPE
14、RUBAMARKET UNCOVERS WHAT YOURCUSTOMERS ARE REALLY DOING IN-STORESUPERMARKET PURCHASE BEHAVIOURS 2019I am much more likely to add additional items to my basket that I did not originally set out to buy if they are on a promotional offer 74%RESPONDTO OFFERSI enter the supermarket with a pre-written/tho
15、ught-out list, and find it difficult to remember what I need to buy without it54%USE LISTSI enter the supermarket with a roughly pre-written list but around half of my shop is made from other items not on the list based on impulse purchases49%PURCHASEIMPULSIVELYI avoid self-checkout machines wheneve
16、r possible as they are complicated and they often go wrong47%AVOID SELFCHECKOUTSSWEETSICE CREAMI select the supermarket I visit based on the speed, convenience and efficiency of shopping in that store over factors such as reduced-price or a well-known chain. Convenience is the most important things
17、for me53%PRIORITISECONVENIENCEIn-store advertising such as promotional activity on aisles or till-points dont really influence my purchase decisions59%IGNOREADVERTISING17.5 million shoppers want one app for the end to end supermarket- shop, stating logging into multiple apps in one store for purchas
18、e, loyalty tracking and live-offers stops them from returning to that store 17.5millionWANT APPCONSOLIDATIONBAKERYDAIRYJAMSFRUITTHE CONVENIENT STOREThe supermarket model has remained fairly stagnant in the last few decades. Aside from the introduction of self-checkout tills, in-store shopping has la
19、cked the same technological innovation that has enriched many other UK industries. In research commissioned across over 2000 UK consumers,Ubamarket has found that 53% of shoppers visit stores based on the speed, convenience and efficiency of shopping in that store over factors such as reduced-price
20、or a well-known chain. Almost half of shoppers avoid self-checkouts, deeming them to be confusing and difficult to use. The retail industry has yet to successfully integrate the power of the smartphone in their format in the same way as industries such as banking, travel, hospitality and fitness. Wi
21、th 17.5 million shoppers calling out for app consolidation, the future of retail is quite literally in the hands of their customers.Admittedly, self-checkout machines are renowned for their love/hate relationship with shoppers. Existing Ubamarket research has showcased that 53% of shoppers value con
22、venience as the most important factorwhen choosing where they shop. Therefore, unexpected items in bagging areas are the last thing you want when youre in a hurry. This needs to change in 2019. How we feel about self-checkouts: 47%of us actively avoid them (at almost any cost)73%of us have dumped ou
23、r basket whilst waiting to use one87%of us feel its a hassle to unpack a full basket and scan everything in one goUnder half of us are regularly using self-checkout machines whilst three quarters of us admit to having problems with them. Issues can range from reliability, dealing with restricted ite
24、ms, the weight of products or the infamous unexpected items. Offers showcased in stores are not taken into account until you proceed to the payment, which is usually not made clear or even mentioned. Therefore, we as consumers, do not trust them. Over the last 20 years, retailers have invested huge
25、amounts in these machines, and this comes at a price. Typically, the self-checkouts are marketed between 10K and 40K, which does not take into account the hefty maintenance costs either. Many retailers are only just investing in these machines now. Although 2019 is presenting some exciting progressi
26、ons in the retail-tech market, these machines still serve a purpose, especially when used in conjunction with the Ubamarket app. Firstly, our mobile phones act as a window to the world and now our entire lives can be managed from one device. Apply Pay and other apps featuring in-app payments have pr
27、oven to be a hit and are in-keeping with the convenience we all want and love. For instance, Wagamama have partnered with Mastercard to launch their in-app payments, which means no more waiting to pick up the bill. JD Wetherspoons are another hospitality group who have adopted this, you can order fo
28、od and drinks without even leaving the table. Why not make your food shopping experience as easy as possible? However, pure in-aisle payment is not everyones cup of tea just yet, and some consumers and retailers do need persuasion. Many retailers, quite understandably, would prefer to channel shoppe
29、rs out of their stores via a set-route. Secondly, shoppers may feel more comfortable if they checkout at an official pod, even with a simple tap of their phone. This enables retailers to authorize certain restricted products and even utilize our additional security features for ultimate safety and c
30、onvenience. Research has found that shoppers steal around 3.2 billion from self-service checkouts so, as a retailer, taking any measures to halt this altogether can only be a positive progression. Moreover, there are widely acclaimed cons which leads to significant shrinkage, for instance claiming a
31、vocados are onions! Ubamarkets loose product feature eradicates this entirely. In the past, the industry has seen a reluctancy in retailers to invest in self-checkouts. Until now. With Ubamarket as the hook, theyre keen to install self-checkouts with the sole purpose of working in conjunction with t
32、he app, to offer app shoppers a three second checkout experience via a specific exit route. In the past, the industry has seen a reluctancy in retailers to invest in self-checkouts. Until now. With Ubamarket as the hook, theyre keen to install self-checkouts with the sole purpose of working in conju
33、nction with the app, to offer app shoppers a three second checkout experience via a specific exit route. Shrinkage is greatly reduced - As well as being far moreefficient, cost effective and lucrative for the retailer its also a far better, faster, easier end-to-end experience for customers and alto
34、gether more hygienic too! Alarmingly, 50% of self-checkout screens that were sampled in a study had fecal bacteria on them. And finally, even spot checks with self-checkout machines in their current format is difficult and time consuming. What if the shopper hasnt chosen to take their receipt? It ca
35、n be fiddly and difficult for retailers and consumers to check scraps of receipts with faded ink which can easily be misplaced or difficult to understand. On an app screen its big, bright, bold and compulsory so, as it happens, its largely self-regulating. THE ADVENTUROUS SHOPPERINGREDIENT HUNTERSTh
36、e nations inclination to turn their kitchens into at-home restaurants is reflected by recent stats from Deliveroo unveiling that 7 of the top 10 most ordered dishes in 2016 were international recipes. Ubamarkets findings in 2018 show that eating foods from all over the world is just not enough for B
37、ritains home-cooked, now creating the dishes themselves is of the utmost importance.While the top twenty did include more traditionally British meals such as shepherds pie and roast dinner, the palates of Britains home-cooked crave flavours from all over theworld. With half the process of making a s
38、uccessful meal commencing in the supermarket, the days of a “weekly-shop” using the same staple ingredients is a steadily diminishing norm.Over 6.3 million of Britains at home chefs try a new recipe every week and, due to the diverse nature of the goods were sourcing for our international feasts, 22
39、% of the population find it difficult to locate these ingredients instore.SOCIAL MEDIA MEALSTV chefs used to reign supreme, Jamie Oliver and Nigella Lawson dominating our screens and imparting their professional knowledge. However, as of late,it seems the emerging popularity of social media chefs su
40、ch as Deliciously Ella, Bosh and Topless Baker have broken thehold of TV chefs. Nearly 3 million of us feel the recipes they find on social media are more inspiring than those on television and in magazines. With 162.6 million Instagramposts using the hashtag #foodporn, making food pretty is just as
41、 good as making it tasty. Theres a smorgasbord of content creators proving that social media chefs are a recipe for success. With so many of us diversifying our palates and becoming recipe shoppers, this figure represents a cultural shift that demands variety and attainability, something that many o
42、f these social media kitchen maestros are championing on Instagram, Facebook, Youtube & Twitter.Top 10 homecooked meals in the UKTHE NUTRITIONALSHOPPERREADING FOOD LABELFor those of us with allergies, dietary requirements, health concerns or simply those that dont enjoy certain ingredients, food
43、 labels are essential. However, Ubamarkets research has found that almost 23m shoppers find the labels impossible to read. Clearly, what should be an informational tool is not serving its purpose. With the UK retail arena under acute scrutiny, supermarketsneed to become aware that consumers shop wit
44、h more thought and consideration of nutritional and ingredient contents, choosing specific diets that they are committed to sticking to. Once supermarkets are ready to address this, the next step will be implementing structures to make those consumer profiles feel that their unique nutritional habit
45、s are catered for. In the UK, 44% of us suffer fromat least one allergy, a trend that is on the rise in recent years withmany intolerances and allergies previously going undiagnosed. The small print is essential for those of us that have allergies, dietary requirements, health concerns or simply tho
46、se that dont enjoy certain ingredients. Unfortunately, labels arent serving their purpose and are in fact hindering UK shoppers, preventing them from making healthy choices.30%13 millionSaid food labels make it harder to maintain a healthy dietOf respondents said that food labels are difficult and,
47、at times, impossible to read23 million44%23 millionOf British shoppers wish there was a solution that made figuring out food ingredients easier 44%Of the British public are vegetarian,vegan and/or Coeliac and have eaten meat, dairy or wheat because of poor labelling7.8 million25%6.3 millionOf respon
48、dents have had an attempt at a vegetarian, vegan or gluten-free diet scuppered by confusing food labels19%12 millionOf Brits say that complicated food labels are the primary reason they find dieting difficult28%26 millionOf Brits agreed that the complicated nature of UK food labels makes it difficul
49、t for people with dietary requirements to make informed decisions about their food 52%18 millionOf the British public dont feel that they know enough about the ingredients in the food they eat39%allergy alertsTHE CONSCIOUSSHOPPERPLASTICFollowing the success of David Attenboroughs Planet Earth series
50、, public perception of single-use plastics has shifted dramatically, Brits concerned with images of animals caught in plastic packaging. Single-use was recently announced as Collins Dictionarys word of the year and corporations and consumers alike have felt the pressure to reduce the plastic waste t
51、hey produce. In early 2018, Carlsberg announced its intention to remove plastic packaging from its beers, switching to a biodegradable material for their six pack rings.Ubamarkets research highlights the growing sentiment within British consumers that the amount of plastic we are wasting simply isnt
52、 acceptable anymore. However, that sentiment is accompanied by a certain level of cynicism, that their efforts are somewhat in vain when compared the vast tonnage of plastic waste produced by supermarkets & their suppliers.Despite the fact that 57% of British shoppers believe that plastic waste
53、is the greatest threat to the environment in modern history, an eye-watering 77% believe their efforts to reduce their waste are just a drop in the ocean of plastic produced by companies. Despite this and the majority of Brits that believe environmentally friendly products are too expensive to make
54、the permanent switch to, that hasnt stopped 18.7 million from actively avoiding companies that they know have poor relationships with plastic.FOOD WASTEOver the festive period alone, the British public threw away over 200 million worth of food Christmas should be a time of merriment, gifts and celeb
55、rating with loved ones. However, whenit comes to what we are putting in our trolleys, nearly a quarter of us, representing more than11,300,000 Brits, vastly overestimate the amount of food we actually need. This results in 11% of Brits throwing away half their Christmas dinners, increasing to 20% fo
56、r those aged 18-34. In research conducted by Ubamarket across more than 2000 UK adults, the sensitive subject of food waste was explored. With supermarkets partnering with charities that help reduce food waste, as well as he sale of so-called wonky vegetables, the British public made waste one of th
57、eir priorities in 2018. The socially charged shopper is unlikely to disappear anytime soon and 2019 looks set to bring expectations for supermarkets that they adjust and expand on their waste-prevention methods. With the help of Ubamarket, shoppers are able to use e-receipts to prevent over-purchasi
58、ng.THE FLEXIBLE SHOPPERDataLittle more than a month into 2019 and retailers across the nation are renewing their efforts to make shopping more inclusive of alternative diets. According to new research, Brits ate 150 million more meat-free meals in 2018 than the year before and participation in Vegan
59、uary is at an all time high.Brits spend 25 per week on vegetarian and vegan products, totalling 1.3 billion a year2536% of meat-eaters, representing 18.97 million Brits, are buying vegetarian and vegan specialist products36%(18.97 million)23% 11.77 million are stockingup gluten-free meals despite no
60、t having any intolerance23%(11.77 million)31% of Brits 16.08 million are eating more vegetarian and vegan meals than ever before31%(16.08 million)26% of Brits said that trends like Veganuary and Sugar Awareness Week are shaping their shopping habit26%12.77 millionA quarter of shoppers, or 12.77 mill
61、ion Brits, say supermarket layouts make shopping for meat-free products difficult32% of Brits 16.72 million are consciously trying to eat less meat, for reasons ranging from their health to the environmental impact of the agriculture industry32%(16.72 million)FlexitarianismThe flexitarian diet is on
62、 the rise in 2019, with millions more adopting eating habits that reduce the amount of meat, dairy and eggs they eat due to the following influences. Thecurrent market for meat-free products is expected to be valued at 658m by 2021, up from 572m from 2017. However, in exclusive new research from Uba
63、market, consumers value their own spend on specialist vegan and vegetarian products at morethan 25 a week, amounting to a yearly national spend of 1.3 billion. The issuesinfluencing their dietary changes include: Health issues relating to the consumption of meat a diet high in red-meat has been prov
64、en to increase the levels of TMAO, a compound known to be linked to heart disease and strokes. Environmental impact of the meat and dairy industry the meat and dairy industry requires a significantly larger proportion of water and land compared with that needed to produce fruits and vegetables,contr
65、ibuting to deforestation and causing 24% of all greenhouse gas emissions. Ethical ramifications of eating meat while many people argue that eating meat is essential for a healthy diet, consumers are increasingly considering the morality of the meat industry in its current form. 250,000 Brits took pa
66、rt in Veganuary this year, up from just 3,300 at its launch in 2014.82%Of UK shoppers believe the level of plastic packaging on food and drink products needs to be changed drastically43 millionOf the British public think that plastic pollution is the single greatest threat to life and the environmen
67、t in modern history 57%30 millionOf the British shoppers think that, no matter how much they recycle, they feel it is the manufactures and supermarkets that are causing themost plastic pollution77%40 million44%Of shoppers actively purchased products that have less of an impact on the environment, ev
68、en if they were more expensive23 millionRespondents stated that they wont purchase from retailers & companies that are known to have poor environmental standards around their packaging 36%18.7 million42%Of the British public want to be more environmentally conscious but feel they do not know eno
69、ugh about recycling and plastic pollution to make informed changes 21.7 million63%Of those aged 55 and over in the UK think that plastic pollution is the single greatest threat to life and the environment in modern history.Of respondents nationally, believe that plastic packaging is having an advers
70、e effect on their health41%21.6 millionof British shoppers want to make the switch to more environmentally friendly products but feel that these products are often significantly more expensive43 million65%24%I overestimate how much food I need to purchase for Christmas, resulting in an increased amo
71、unt of wasteNet agree (11,333,926)Food Waste11%I throw away around half of all the food I purchase at ChristmasNet agree(5,031,537)The SolutionPlastic Alerts will tell you which items you put in your basket are recyclableas you shop in storeplastic alerts FEATURES FOR RETAILERS AND CUSTOMERSKEY FEAT
72、URESRETAILERS FEATURESCUSTOMERS FEATURESREDUCE OVERHEADSINCREASE BASKET SIZELOYALTY UPTAKE TO 100%TARGETED OFFERSCOLLECT BEHAVIOURAL DATAFUTUREPROOF YOUR STOREVIEW SHOPPING HISTORYSHOPPING LIST GUIDES YOU TO PRODUCTSCAN AS YOU GOIN-APP PAYMENT = NO QUEUESAUTOMATIC LOYALTYTRACK IN-STORE SPENDBENEFIT
73、FROM BEST OFFER COMBOSKEEP ALL OF YOUR E-RECEIPTSNUTRITIONAL SHOPPINGRECIPE SHOPPINGREDUCE QUEUE TIMESREDISTRIBUTE LABOURREPURPOSE SELF CHECKOUTPLASTIC ALERTS, ALLERGY ALERTSLIST SHARING SOCIAL NETWORKhomelistshopSHOPPING LISTTODAYS OFFERSSPECIALLY SELECTED FOR YOULATEST OFFERShomelistshopMilkAisle
74、2, left1/2scannedCheckout0.62in basketSKIPMR A SMITH000000 0000 0000 0000You have 1640 points worth 16.40 Shop SmarterWORK WITH USWorking with Ubamarket is simple. We offer a licencing structure, bespoke app modules to match your requirements and full technical support. Working with Ubamarket enable
75、s you to have your own branded app live in store within weeks. Our software solution integrates with any existing EPOS system and hardware. Our design team creates your white label solution according to your brand guidelines We integrate our own loyalty programme or integrate with your existing loya
76、lty provider (loyalty is optional) We provide full store mapping of all products and locations across all stores We provide on-going access to real time behaviour pattern data We are continually developing the app, launching new features and innovating the customer experience. Your white label app w
77、ill enable you to stay ahead of the game in a fast-moving digital world where shoppers expect the best. We would be delighted to discuss your requirements and look forward to working with you in 2019.“The Worlds most sophisticated retail app.” START SHOPPINGUbamarket42 Bruton PlaceMayfair, London W1J6PATel: +44 20 7015 2250Will BroomeCEO and Founder:Email: Tel: +44 7767 688866Fiona FerrerHead of Customer EngagementEmail: SocialsWebsite: Twitter: UbamarketInstagram: UbamarketLinkedIn: Ubamarket LtdUbamarket Top Floor 42 Bruton Place Mayfair, London W1J 6PA