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1、?L I S T E N T O T H E V O I C E O F T H E S I LV E R G E N E R A T I O N A N D H E L P T H E M B E T T E R E M B R A C E T H E D I G I T A L L I F E温暖 银发族 WARM SILVER GENERATION寄语MESSAGEMessage Foreword?E L D E R LY-O R I E N T E D 2 0 2 21前言FOREWORD?Message ForewordE L D E R LY-O R I E N T E D 2 0

2、 2 22目录CONTENTS E L D E R LY-O R I E N T E D 2 0 2 23Contents EnvironmentAnalyzePain pointsExplore?0101?0000?0202?0303?0404?STUDY DESCRIPTIONTSTUDY DESCRIPTIONTStudy description?研究说明?E L D E R LY-O R I E N T E D 2 0 2 24Study description?E L D E R LY-O R I E N T E D 2 0 2 25Study description?E L D E

3、 R LY-O R I E N T E D 2 0 2 26Study description?E L D E R LY-O R I E N T E D 2 0 2 27Study description?E L D E R LY-O R I E N T E D 2 0 2 28Study description?E L D E R LY-O R I E N T E D 2 0 2 29Study description?E L D E R LY-O R I E N T E D 2 0 2 210?适老化行业发展环境CHAPTER 1/Contents EnvironmentAnalyzePa

4、in pointsExplore?E L D E R LY-O R I E N T E D 2 0 2 211?POLICY ENVIRONMENTPOLICY ENVIRONMENT?政策环境Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 212?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 213?经济环境ECONOMIC ENVIRONMENTECONOMIC EN

5、VIRONMENT?84962232?119632970?475617892?762123930?33.1%60.1%60.2%40.8%49.6%33.7%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 214?2.9?3.3?3.7?4.3?5.4?13.8%12.1%16.2%25.6%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 215?社会环境SOCIAL

6、ENVIRONMENTSOCIAL ENVIRONMENT?1.78?1.85?1.94?2.03?2.13?2.22?2.31?2.41?2.49?2.54?2.64?4.87?13.3%13.7%14.3%14.9%15.6%16.1%16.7%17.3%17.9%18.1%18.7%34.9%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 216?99.5%0.5%?38.4%29.7%3.6%2.3%25.8%?73.0%?43.2%?Contents Environmen

7、tAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 217?93.4%?95.1%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 218?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 219?技术环境TECHNOLOGYENVIRONMENTTECHNOLOGYENVIRONMENTContents

8、EnvironmentAnalyzePain pointsExplore?E L D E R LY-O R I E N T E D 2 0 2 220?L IF E E NT ERTAI NM ENTH EA LT H MA NAGEM E N TE L D E R LY-O R I E N T E D 2 0 2 221Contents EnvironmentAnalyzePain pointsExplore银发族群体特征分析（用户特点）?CHAPTER 2/Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N

9、 T E D 2 0 2 222GENERALINTRODUCTIONGENERALINTRODUCTION?49.2%50.8%?23.0%22.7%?15.1%15.2%12.8%11.1%?45.7%30.3%23.9%?38.0%7.8%11.9%5.5%36.8%?整体介绍Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 223PHYSIOLOGICAL FACTORSPHYSIOLOGICAL FACTORS?生理因素Contents EnvironmentAnalyzeP

10、ain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 224?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 225?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 226?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2

11、0 2 227PSYCHOLOGICAL FACTORSPSYCHOLOGICAL FACTORS?心理因素Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 228?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 229?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0

12、2 230PRODUCT USE ATTITUDEPRODUCT USE ATTITUDE?数字产品使用态度Contents EnvironmentAnalyzePain pointsExplore?E L D E R LY-O R I E N T E D 2 0 2 231?2.9%58.9%25.7%12.5%?20.6%6.6%44.3%28.5%?78.5%6.4%15.1%?75.0%9.6%15.4%?47.2%52.8%?42.3%57.7%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T

13、 E D 2 0 2 232?Contents EnvironmentAnalyzePain pointsExplore?E L D E R LY-O R I E N T E D 2 0 2 233?99.9%73.8%53.3%73.7%39.3%100.0%82.4%62.0%82.4%51.1%99.8%70.3%46.0%70.2%32.3%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 234?3.73.63.23.43.23?Contents EnvironmentAn

14、alyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 235?3.9%31.7%31.8%37.1%51.9%?1.9%37.7%42.2%23.1%50.1%?3.5%27.6%25.2%45.8%54.2%?E L D E R LY-O R I E N T E D 2 0 2 236Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 237用户需求与使用痛点（技术特点）?CHAPTER 3/Contents Environ

15、mentAnalyzePain pointsExplorePURPOSE AND PAIN POINTSPURPOSE AND PAIN POINTS银发族使用目的的需求与痛点?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 238?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 239?Contents EnvironmentAnalyzePain pointsExplo

16、reE L D E R LY-O R I E N T E D 2 0 2 240?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 241HOW TO USEAND PAIN POINTSHOW TO USEAND PAIN POINTS银发族使用方式的需求与痛点?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 242?63.4%41.3%56.5%32.9%66.5%?54

17、.1%24.9%43.5%24.9%52.3%?75.4%38.4%64.5%50.4%70.6%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 243?47.8%52.2%?35.0%56.4%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 244?7.2%12.9%30.2%?4.8%5.8%22.0%?9.0%15.8%35.1%?46.0%54.0%?37.7%

18、51.8%Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 245?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 246?9.8%15.0%?5.0%6.1%?12.1%20.0%?19.8%80.2%?10.1%25.2%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2

19、 0 2 247?8.6%8.7%17.8%18.5%20.4%?5.4%3.4%8.5%9.8%9.8%?10.9%10.1%21.5%21.9%26.1%?38.5%61.5%?22.5%46.9%Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 248?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 249?18.0%82.0%?10.9%21.9%?Contents

20、EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 250?47.6%52.4%?35.5%55.7%?23.5%25.5%30.9%?16.7%14.6%21.4%?27.9%32.1%37.2%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 251?28.4%71.6%?17.5%35.3%Contents EnvironmentAnalyzePain pointsExploreE L D

21、 E R LY-O R I E N T E D 2 0 2 252?18.1%17.8%?10.9%10.1%?21.9%23.0%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 253?20.7%79.3%?15.1%24.3%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 254?18.7%71.3%?14.3%21.7%?Contents EnvironmentA

22、nalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 255?66.5%33.5%?54.1%75.4%?10.5%66.3%?5.9%54.1%?12.2%75.2%?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 256?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 257?适老化产品设计探索?CHAPT

23、ER 4/Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 258PRODUCT DESIGN GUIDELINEPRODUCT DESIGN GUIDELINE?产品设计导则建议Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 259?v1.0v2.0?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R

24、I E N T E D 2 0 2 260?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 261?BEFOREAFTERContents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 262?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 263?Contents Enviro

25、nmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 264?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 265?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 266?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I

26、 E N T E D 2 0 2 267?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 268CURRENT SITUATIONAND PROSPECTCURRENT SITUATIONAND PROSPECT?50.4%9.6%11.3%12.2%16.5%?8.1%16.7%18.8%53.2%14.5%50.0%6.5%10.4%17.7%4.2%?21.3%78.7%?36.3%63.7%?27.1%72.9%?50.5%49.5%?54.7%45.3%?53.1%46.9

27、%?现状与展望Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 269?Contents EnvironmentAnalyzePain pointsExploreE L D E R LY-O R I E N T E D 2 0 2 270结语EPILOGUE?Message ForewordE L D E R LY-O R I E N T E D 2 0 2 271文献附录?LITERATURE APPENDIXLiterature appendixChart appendixE L

28、D E R LY-O R I E N T E D 2 0 2 272Literature appendixChart appendix?E L D E R LY-O R I E N T E D 2 0 2 273?图表附录CHART APPENDIXLiterature appendixChart appendixE L D E R LY-O R I E N T E D 2 0 2 274?Literature appendixChart appendixE L D E R LY-O R I E N T E D 2 0 2 275?Literature appendixChart appendixE L D E R LY-O R I E N T E D 2 0 2 276