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1、 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon 的创新文化20 September 2019 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon 广泛的服务设备内容服务产品 2019,Amazon Web Services,Inc.or its Affiliates.A
2、ll rights reserved.Amazon Confidential and Trademark1994m创立1995mA1998m增加了 CDs&DVDs2006mAmazon Web Services2007mKindle/Prime2011m视频2012m杂货2014mAlexa/Echo 音箱2015m线下书店2017mAmazon Gohttp:/phx.corporate- 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark
3、2018,Amazon Web Services,Inc.or its affiliates.All rights reserved.2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkJeff Bezos创始人及首席执行官A,Inc.“”创新有多种形式和多种尺度。最激进的创新和最具变革性的方式莫过于赋予他人发挥创造力的能力 让每个人追逐他的梦想 2019,Amazon Web Services,Inc.or its Affiliates.All
4、rights reserved.Amazon Confidential and Trademark1997 年致股东的信 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark真正的客户至上“客户总是漂亮的、不满意的”拥抱外部的趋势“如果你和他们对抗,你可能是在和未来战斗。拥抱他们,你就搭上了顺风.”抵制代理“卓越的客户体验始于内心、直觉、好奇心、玩乐、勇气和品味”高速决策在可能的情况下使用轻量级流程用70%的数据做出大多数决定不同意和承诺尽早识别偏
5、差Day 1 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark我们的使命我们希望成为世界上最以客户为中心的企业 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon的创新文化客户至上“每一个流程都要从客户那里发起,然后向后开始工作.”长期思考“眼光要执着,但细节上要灵活.”如果你想要创新
6、,你必须接受失败“我们愿意走进一些黑暗的小巷,偶尔我们会发现一些真正有用的东西.”你必须接受长时间内被误解“我们要适应被误解的感觉.”2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon 的增长飞轮价值选择便捷 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark增长飞轮的故事 Amazon
7、 Prime 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademarkf(innovation)=(org*arch)(mechanisms*culture)2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark建立创新的文化机制:将想法转化为有意义的创新的行为编码向后工作法、PR-FAQ和详细的描述组织:将
8、权力下放给单线索的所有者,他们领导着小型的、授权的“两个披萨”团队,拥有他们自主的创建架构:通过自服务工具增强创新者的能力;利用AWS云平台快速构建、快速扩展和最小化故障的成本文化:招募构建者 根据我们的 14 项领导力原则进行管理,远见卓识&早期投资 并接受失败作为创新过程的关键部分产生创意:招募创新者,并鼓励来自整个组织的具有颠覆性的新创意 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkHow do we organize for inn
9、ovation?机制向后工作的流程安灯绳纠错(COE)架构微服务架构松耦合应用自服务平台-没有看门人文化我们的员工:我们招募构建者(Builder)、创新者和企业家我们的信念:Amazon 领导力准则组织实验两张比萨饼团队(Two Pizza team)我们如何组织创新?2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark机制就是一个完整的过程 2019,Amazon Web Services,Inc.or its Affiliates.All r
10、ights reserved.Amazon Confidential and Trademark向后工作是个流程用它来让你理解得更清晰,而不是记录你已经决定要做的事情可视新闻稿用户常见问题 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark从客户那里向后工作 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trad
11、emark谁是你的客户?明确他们的背景和需求 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark向后工作过程的三个构件新闻稿常见问题可视化 2019,Amazon Web Services,Inc.or its Affiliates.All rig
12、hts reserved.Amazon Confidential and Trademark撰写新闻稿 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark我们将优化客户体验,以提高购买价格的准确性,以促进跨境零售客户更快的速度和购买决策的信心。SAY IT SIMPLYAmazon 让国际消费者更容易通过向他们展示一件商品的总体到岸成本来决定购买什么。总到岸成本包括所有的税收,关税和运输成本。2019,Amazon Web Services,In
13、c.or its Affiliates.All rights reserved.Amazon Confidential and Trademark编写常见问题解答(FAQ)2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkFAQs包括客户常见问题和内部常见问题包括难题提前分享你的新闻稿来收集问题 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Co
14、nfidential and Trademark可视化展示客户体验粗略的想法-粗略绘图将保真度与您的想法的成熟度相匹配不要害怕被挑衅 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark我们阅读、讨论、辩论和提问 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark 2019,Amazon Web Se
15、rvices,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkHow do we organize for innovation?机制向后工作的流程安灯绳纠错(COE)架构微服务架构松耦合应用自服务平台-没有看门人文化我们的员工:我们招募构建者(Builder)、创新者和企业家我们的信念:Amazon 领导力准则组织实验两张比萨饼团队(Two Pizza team)我们如何组织创新?2019,Amazon Web Services,Inc.or its Affiliates.All right
16、s reserved.Amazon Confidential and Trademark较少的发布事件瀑布方法较少的投入“最小的风险”频繁的发布事件精益方法更大的投入“增加的风险”时间变更时间变更 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon 的发展转型:2001 2002单体应用+团队2001经验教训:为敏捷而分解2002微服务+2 张披萨团队 2019,Amazon Web Services,Inc.or its Affil
17、iates.All rights reserved.Amazon Confidential and TrademarkStevey Yegge 吐槽事件 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark转向微服务单一用途仅通过强化API进行连接相互之间大部分是“黑匣子”业务逻辑和数据只能通过API访问 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazo
18、n Confidential and Trademark全部的所有权全部的责任DevOps专注于创新两张披萨饼团队 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark开发者微服务部署管道构建测试发布构建测试发布构建测试发布 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon 大规模部署实
19、践1000s 团队微服务CI/CD无服务器 每年部署6,000万次*2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon 如何进行 DevOps?让每件事都自动化为敏捷性而分解(微服务,2张披萨团队)工具标准化基础设施即代码确保可靠(Belts and suspenders)(管理,模版)2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon C
20、onfidential and Trademark“我们正在创建强大的自助服务平台,允许成千上万的人大胆地尝试和完成本来不可能或不切实际的事情。”没有看门人的自服务平台 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark没有看门人的自服务平台创建强大的自助服务平台,使开发者能够为正确的工作使用正确的工具 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazo
21、n Confidential and Trademark自服务与技术无关鼓励最佳实践单一用途的服务 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark对今天的开发者,这是一个兼具深度与宽度的平台Technical&Business SupportAWS Marketplace7 项服务Analytics11 项服务IoT11 项服务Machine Learning20 项服务Core Services5 项服务Management Tools8
22、项服务DevOps11 项服务Blockchain2 项服务Mobile Services8 项服务App Services5 项服务Infrastructure7 项服务Enterprise Apps9 项服务Migration7 项服务Security&Compliance19 项服务9 项服务 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAWS 的创新步伐每日的新能力1,957项 新特性/服务2018年AWS一直在不断扩展其服务,以支
23、持任何一种云上的工作负载2018年,AWS共推出1,957项新功能和/或服务602505007500200018新的发布与更新 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkStockholmHong Kong即将发布JakartaAWS 全球基础设施22 个区域,69 个可用区 2019,Amazon Web Services,In
24、c.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAWS 推动了更多的初创企业Amazon 如何改变风投对初创公司的投资方式May 10,2017实验成本与风险投资的演变March,2017研究人员发现,从2006年 AWS 出现到2010年,接受首轮融资的初创企业数量大幅增加,尤其是那些最能利用云服务的公司“”2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trad
25、emark如今,颠覆一个行业要容易得多民宿交易保险百货这是那些“在云中诞生”的初创企业设备 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkHow do we organize for innovation?机制向后工作的流程安灯绳纠错(COE)架构微服务架构松耦合应用自服务平台-没有看门人文化我们的员工:我们招募构建者(Builder)、创新者和企业家我们的信念:Amazon 领导力准则组织实验两张比萨饼团队(Two Pizza team)我
26、们如何组织创新?2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark我们每个人都是使命的领导者 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark 2018,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon 的领导
27、力准则1.顾客至尚2.主人翁精神3.创新简化4.决策正确5.好奇求知6.选贤育能7.最高标准8.远见卓识9.崇尚行动10.勤俭节约11.赢得信任12.刨根问底13.敢于谏言,服从大局14.达成业绩 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark愿意长时间被误解 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and T
28、rademark73次主动降价(自2006年)1,957新特性与服务的发布,2018年数百万月度活跃客户 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark这是单向门还是双向门?2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark 2018,Amazon Web Services,Inc.or its
29、 Affiliates.All rights reserved.00500600700200152016寻找人才事实上,包括AWS在内的人才招聘相对比例*I job trends,http:/ 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark 2018,Amazon Web Services,Inc.or its Affiliates.All rights reserved.DevOps 团队文化范式
30、的转变交叉培训技能从设计到应用程序监控,各个方面的团队协作和参与每个人都应该问的问题是“我的应用程序是否根据现在的状态推动业务价值?”可以在组织中创建短期和临时DevOps团队人员流程技术DevOps 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark 2018,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Daniel Seltzer“我的直觉告诉我,一个10 x的贡
31、献者所带来的好处,会被0.1x的文化和领导力所抵消”2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkHow do we organize for innovation?机制向后工作的流程安灯绳纠错(COE)架构微服务架构松耦合应用自服务平台-没有看门人文化我们的员工:我们招募构建者(Builder)、创新者和企业家我们的信念:Amazon 领导力准则组织实验两张比萨饼团队(Two Pizza team)我们如何组织创新?2019,Amazon
32、Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark 2018,Amazon Web Services,Inc.or its Affiliates.All rights reserved.康威定律企业的组织就是系统设计设计系统的企业受限于生产设计,这些设计是企业沟通结构的副本 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademar
33、k两张比萨饼团队分解成原始的问题单线索的焦点自我导向的团队培养了所有权和自主权 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark 2018,Amazon Web Services,Inc.or its Affiliates.All rights reserved.创新者喜欢实验https:/ Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential an
34、d Trademark 2018,Amazon Web Services,Inc.or its Affiliates.All rights reserved.实验 证实或者拒绝 假设https:/ Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark从失败中学习Auctions,zShops,MarketplaceFire Phone 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Am
35、azon Confidential and Trademark 2018,Amazon Web Services,Inc.or its Affiliates.All rights reserved.创新者使用最小可行产品(MVP)进行试验 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark 2018,Amazon Web Services,Inc.or its Affiliates.All rights reserved.黑客马拉松实验沙盒找到风
36、险的门槛.并庆祝它 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark 2018,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Andy JassyCEO,Amazon Web Services发明需要两样东西:能够尝试大量实验的能力,而不必忍受实验失败的附带损害 2019,Amazon Web Services,Inc.or its Affiliates.All ri
37、ghts reserved.Amazon Confidential and Trademark2016 年致股东的信 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark跨越多个领域的创新无人机研发Kindle 阅读器家庭娱乐视频流商品配送云计算语音技术先进的零售 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Tr
38、ademark 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademarkf(innovation)=(org*arch)(culture*mechanisms)2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon 创新的关键文化顾客至上,招募构建者,让他们建造,并用信仰体系支持他们机制促进创新思
39、维的编码行为架构支持快速增长和变化的结构组织小型授权的团队,按照自己的想法去创造 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark“我们在Amazon有三个理念,我们已经坚持了20多年,这是我们成功的原因:把客户放在首位、客户放在首位、创造以及耐心。创造以及耐心。”Jeffrey P.Bezos创始人及首席执行官A,Inc.2019,Amazon Web Services,Inc.or its Affiliates.All rights res
40、erved.Amazon Confidential and Trademark 2018,Amazon Web Services,Inc.or its Affiliates.All rights reserved.新的原则1.像一个初创公司(资金充足、拥有领域专业知识)2.拥抱云计算3.为每个要求使用正确的工具4.尽可能使用开箱即用的功能5.创建一个微服务架构6.强制执行那些YAGNI(You Arent Going to Need It)7.培养DevOps8.“你建造它,你拥有它!”思想远大、脚踏实地、快速前进(Think big,start small,go fast)2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark谢谢!