1、AutomotiveSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in the

2、Automotive industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyAuto brandsexamples16.68%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsThe median post interaction rate for Facebook,Instagram and Twitter in the automotive business remai

3、ns steady.Since November 2022,there has been a 16.68%decrease in TikTok interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for

4、 the Automotive industry Posts types on InstagramIn the last 12 months,brands in the Automotive category shared:50.43%photos 23.22%carousels 15.68%reels 10.66%videosContent diversity on InstagramIn the last 12 months,brands in the Automotive category shared:53.95%photos 21.04%albums 19.20%videos 5.6

5、3%links 0.15%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry Posts types on TwitterIn the last

6、 12 months,brands in the Automotive category shared:48.85%status 25.98%photos 17.91%links 7.24%videosContent diversity on Twitter1.64%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.64%,followed by ca

7、rousels,with an average engagement rate of 0.70%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry Organic performance of posts types on InstagramOrganic performance of posts types on Facebook0.28%Avg.engagement rate per pos

8、t for photo Photos perform best in terms of organic performance on Facebook worldwide.Photos(0.28%)are followed by links and videos,which have a 0.19%engagement rate.Posts performanceon FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry 0.13%Aver

9、age engagement rate per post for photoIn terms of organic performance on Twitter worldwide,photos perform best,with an average engagement rate of 0.13%,which is 0.0001%more than the 2nd highest post type,photo.Posts performanceon TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide

10、 data for the Automotive industry Organic performance of posts types on TwitterAverage engagement rate and distribution of engagement rate on TikTok,Instagram,Facebook and Twitter.Overall engagement data shows that automotive-related brands have established a more significant niche on TikTok.On the

11、other hand,automotive-related posts have been shared the most on Twitter.Organic EngagementAverage engagement rate per post across all platforms4.50%Average engagement rate per postWith an average engagement rate of 4.50%per post,TikTok remains the most engaging medium for the automotive sector.TikT

12、okthe most engaging platformDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry 4.50%AVG.ENGAGEMENT RATE PER POSTTIKTOK Engagement rate over time on TikTokDis

13、tribution of engagement rate on TikTokFrom January to August 2022,the avg.engagement rate per post on TikTok has tried to remain constant.There can be seen significant growth in November 2022,and the avg.engagement rate per post for the automotive industry is higher than the avg.engagement rate for

14、all sectors(4.06%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry 0.78%AVG.ENGAGEMENT RATE PER POSTINSTAGRAM Engagement rate over time on InstagramDistribution of engagement rate on InstagramFrom January to mid-September 2022,the avg.engagement rate

15、per post on Instagram has tried to remain constant.Even though there can be seen significant growth in March 2022,the avg.engagement rate per post for the automotive industry is lower than the avg.engagement rate for all sectors(0.88%).0.23%AVG.ENGAGEMENT RATE PER POSTFACEBOOK Engagement rate over t

16、ime on FacebookDistribution of engagement rate on FacebookFrom January to August 2022,the avg.engagement rate per post on Facebook has tried to remain constant.There can be seen significant growth in December 2022,and the avg.engagement rate per post for the automotive industry is higher than the av

17、g.engagement rate for all sectors(0.16%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry 0.04%AVG.ENGAGEMENT RATE PER POSTTWITTEREngagement rate over time

18、 on TwitterDistribution of engagement rate on TwitterFrom January to July 2022,the avg.engagement rate per post on Twitter has tried to remain constant.There can be seen significant growth in July 2022,and the avg.engagement rate per post for the automotive industry is higher than the avg.engagement

19、 rate for all sectors(0.03%).Posts per week between platforms9.34Average posts per weekBetween January 2022 and March 2022,automotive brands shared 4.00-Instagram posts,3.37-Facebook posts,9.34-Twitter posts and 1.43-Tiktok posts per week.Posting frequency on TwitterDate Range:1 Jan 2022-31 Dec 2022

20、 Sample:Socialinsiderworldwide data for the Automotive industry Improve your social media strategy with Socialinsider All in one place for competitor research and social media analytics Ready to download social media reports Review the performance of certain social postsBook a demoFacebook engagemen

21、t rate per post(by followers)Facebook engagement rate per post is calculated as the sum of reactions,comments and shares on the post divided by the total number of fans that page has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rate per po

22、st is calculated as the sum of likes and comments on the post divided by the total number of followers that profile has.The result is then multiplied by 100.Twitter engagement rate per post(by followers)Twitter engagement rate per post is calculated as the sum of likes and Retweets received on the T

23、weet divided by the total number of followers that profile has.The result is then multiplied by 100.TikTok engagement rate per post(by followers)This is calculated as the sum of likes,comments,and shares on the post divided by the total number of followers that page has.The result is then multiplied

24、 by 100.Average Posts per DayThe average number of posts published in a day in the selected time period.This is calculated as the total number of posts divided by the number of days in the interval of the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts74,0005,490,000604,000125,678,0001,948,000341,040,000745,000361,814,000Methodology