1、 BarometerReport based on the results of a survey concluded in July 2019UFI Global Exhibition23rd Edition Southern AfricaGlobalUnited KingdomCentral&South AmericaMexicoUSThailandBrazilIndiaAustraliaIndonesiaMacauJapanRussia223rd UFI Global Exhibition Barometer/July 2019 UFI Research:An OverviewGloba

2、l ReportsAnalysing the global exhibition industry with global comparisons.Global Barometer Bi-annual report on industry developments.World Map of Venues Report on trends in venue space and project developments globally.Economic Impact Study Report on the value of exhibitions globally and regionally.

3、Regular market overviews on UFIs chapter regions.Euro Fair Statistics Annual list of certified data for Europe by country.The Trade Fair Industry in Asia Annual analysis of market developments for Asia/Pacific by country.The Exhibition Industry in MEA Overview of the exhibition market in the MEA reg

4、ion.Focused reports on challenges and developments within the exhibition industry.Global Visitor Insights&Global Exhibitor Insights Data driven research reports on visitor feedback and exhibitor expectations.Best Practices Compendiums Case studies of successful industry developments.Global Digitisat

5、ion Index An overview tracking digitisation developments within the industry.Regional ReportsTopical ReportsUFI Research Patron:Freeman is the worlds leading brand experience company.They help their clients design,plan,and deliver immersive experiences for their most important audiences.Through comp

6、rehensive solutions including strategy,creative,logistics,digital solutions,and event technology,Freeman helps increase engagement and drive business results.What makes them different is their collaborative culture,intuitive knowledge,global perspective,and personalized approach.UFI Research is avai

7、lable at www.ufi.org/research 323rd UFI Global Exhibition Barometer/July 2019 ContentsIntroduction 04Results by region 1.Gross Turnover Development 05 2.Development of Operating Profits 07 3.Most Important Business Issues 09 4.Actions Towards Digitisation 12Detailed results for selected countries or

8、 zonesNorth America:Mexico,US 23 Central and South America:Argentina,Brazil,other countries in Central&South America 27 Europe:Germany,Italy,Russia,UK,other countries in Europe 31 Africa:South Africa 43 Middle East 45 Asia-Pacific:Australia,China,India,Indonesia,Japan,Macau,Thailand,other countries

9、in Asia-Pacific 47Conclusion 63Appendix Answers per country/region 64423rd UFI Global Exhibition Barometer/July 2019 423rd UFI Global Exhibition Barometer/July 2019 IntroductionImportant remarksIt should be noted that the number of replies to the current survey(322 from 57 countries-see full list at

10、 the end of the document)provides representative results.However,the consolidated regional results may not reflect the situation of specific countries in that region.This is why the report also includes a set of detailed results for the 20 countries or zones where a significant number of answers wer

11、e obtained.Questions related to this survey can be addressed to Christian Druart,UFI Research Manager,at chrisufi.org.This research is available online at www.ufi.org/research.Welcome to the 23rd edition of the“UFI Global Exhibition Barometer”survey.This study is based on a global survey,concluded i

12、n July 2019.It represents up-to-date information on the development and outlook of the global exhibition industry as well as on 20 specific countries and zones.UFI began assessing the impact of the global economic conditions on the exhibition industry twice a year in 2009.Since then,it has regularly

13、 grown in size and scope,as numerous industry associations around the world have joined the project.In addition to RUEF(Russian Union of Exhibitions and Fairs),who joined as from this latest survey,these associations are AAXO(The Association of African Exhibition Organizers)and EXSA(Exhibition and E

14、vents Association of Southern Africa)in South Africa,AEO(Association of Event Organisers)in the UK,AFIDA(Asociacin Internacional de Ferias de Amrica)in Central and South America,AMPROFEC(Asociacin Mexicana de Profesionales de Ferias y Exposiciones y Convenciones)in Mexico,EEAA(The Exhibition and Eve

15、nt Association of Australasia)in Australasia,IECA(Indonesia Exhibition Companies Association)in Indonesia,IEIA(Indian Exhibition Industry Association),in India,JEXA(Japan Exhibition Association)in Japan,MFTA(Macau Fair Trade Association)in Macau,SISO(Society of Independent Show Organizers)for the UK

16、,TEA(Thai Exhibition Association)in Thailand and UBRAFE(Unio Brasileira dos Promotores Feiras)in Brazil.523rd UFI Global Exhibition Barometer/July 2019 Gross Turnover Development Eight of the surveyed countries and regions have,for all three periods surveyed,a majority of companies declaring turnove

17、r increases:Australia,Brazil,Italy,Japan,South Africa,Thailand,UK and USA.For the second half of 2019 and the first half of 2020,this situation also applies to Germany,India,Indonesia,Macau and Russia.In Argentina,China,the Middle East and Mexico,a significant proportion of companies report a slowdo

18、wn in their turnover.The 23rd Barometer surveyed the evolution of participants gross turnover expectations for the two halves of 2019 and the first half of 2020 and compared to their turnover during the same period in the previous year(regardless of possible biennial effects).The following chart pre

19、sents,at regional level,the percentage of companies declaring an increase in their turnover.It combines these results with those of previous surveys since 2008 and it does not take into account the“unknown”or“not applicable”answers.While a majority of companies in all regions except Middle East/Afri

20、ca-expect Gross Turnover increases for the two halves of 2019 and the first half of 2020,the first half of 2019 appears to be weaker compared with recent years.Having said that,current forecasts for the second half of 2019 and the first half of 2020 show a return to robust levels.The charts included

21、 in the second part of this report(“Detailed results for selected countries or zones”)detail these regional results,adding the percentage of companies declaring decreases in their turnover and the percentage of“unknown”answers.As such,they provide better insights into the different situations:623rd

22、UFI Global Exhibition Barometer/July 2019%of companies declaring an increase in turnover when compared to their projections for the same period the year before(regardless of possible biennial effects)723rd UFI Global Exhibition Barometer/July 2019 Development of Operating Profits For 2019,only Europ

23、e has,on average,an even higher proportion of companies expecting an increase of more than 10%of their operating profit.In all other regions,the share of companies projecting this decreases from 2018 to 2019.The highest proportions of companies declaring such an increase in 2019 are observed in Russ

24、ia(71%),UK(55%),India(53%)and the USA(45%).On the opposite side,the lowest proportions are in Thailand(20%),Argentina(14%)and the Middle East(9%).The 23rd Global Barometer survey questioned the evolution of operating profits for 2018 and 2019 compared to the previous year.The following chart combine

25、s these results with those of previous surveys,which track the development of operating profits since 2009.It highlights the results of companies declaring an increase of more than 10%and those declaring a stable result(between-10%and+10%)see footnote.The results show that:In each of the four region

26、s,80%of companies maintained a good level of performance in 2018 and around 40 to 50%of them declared an increase of more than 10%compared to 2017.The highest proportions of companies declaring such an increase in 2018 are observed in the UK(71%),Mexico(64%),Germany(62%),the USA(60%),Brazil and Ital

27、y(50%).On the opposite side,the lowest proportions are in Japan(27%),Russia(18%)and Macau(13%).823rd UFI Global Exhibition Barometer/July 2019 Operating Profits compared to the previous year923rd UFI Global Exhibition Barometer/July 2019 Most Important Business Issues“Impact of digitisation”(“Respon

28、ding to customer digitisation needs”,“New digital products”or“Internal processes”),“Competition with other media”(“Internet”,“Social media”,“Virtual trade shows”or“Other”)and“Regulatory/Stakeholders issues”(“Sustainability”,“Health&safety”or“Other)keep similar levels to the last survey.The following

29、 pages show the consolidated global results,including further insights.They also detail those results by region and by type of activity(for 3 main segments:“Organiser”,“Venue only”and“Service provider only”).The results show some differences:“Global economic developments”appear as less of a concern

30、in the Americas than in all other regions of the world.“Competition from within the industry”is less important for venues than for organisers and service providers.Companies were asked to identify the three most important issues for their business in the coming year from a pre-defined list of seven

31、issues.Multiple choices were provided to get further insights for some answers.As in previous surveys,the clear majority of all answers relate to the following 4 issues:“State of the economy in home market”(24%in the current survey,down 1%compared to 6 months ago);“Competition from within the indust

32、ry”(19%in the current survey,same as 6 months ago);“Global economic developments”(19%in the current survey,down 1%compared to 6 months ago);“Internal challenges”(16%in the current survey,up 1%compared to 6 months ago),where“Human resources”are named as the most important aspect.1023rd UFI Global Exh

33、ibition Barometer/July 2019 Top Issues:Global ResultsHumanresourcesFinanceOther74%36%12%Respondingto customerdigitisationneedsNew digitalproductsInternalProcesses70%41%39%SocialmediaInternetVirtualtradeshows54%51%19%8%8%15%OtherSustainabilityHealth&safetyOther80%(multiple answers possible)Results fr

34、om last survey-December 2018Results from current survey June 201925%15%9%4%6%3%24%16%10%5%5%2%State of theeconomy in home market20%Global economic developments19%19%19%Competitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOt

35、her1123rd UFI Global Exhibition Barometer/July 2019 Most important issues:detail by region and type of activity for the five top issues identified globally%272526221619 6410State of theeconomy in home marketCompetitionfrom withinthe industryGlobal economic developmentsInternalc

36、hallengesImpact ofdigitisation%State of theeconomy in home marketImpact ofdigitisationRegulatory/StakeholdersissuesCompetitionwith othermedia70OrganiserVenue onlyService provider only80632827241471311720AmericasEuropeAsia-PacificMiddle East-AfricaCompetitionfrom withinthe industry575061Global econom

37、ic developments585343Internalchallenges4547541223rd UFI Global Exhibition Barometer/July 2019 Actions Towards Digitisation 18%have created a designated function(like a Chief Digital Officer)in the upper/top management led here by Germany (50%),Indonesia(30%),Mexico(33%),and Russia(54%)Finally,13%of

38、survey participants stated that they have launched digital products not directly related to existing exhibitions a development especially visible in India(30%),Indonesia(30%),the UK(36%)and the USA(31%).The following pages show the global results,followed by detailed results.With digitisation accele

39、rating in businesses around the world,the Global Barometer developed to also focus on the state of digital activity in the exhibition industry.The results show that the majority of companies have responded to the accelerating process of digitisation in the exhibition industry.However,progress is lim

40、ited.The“digitisation Implementation Index”towards a“full digitisation”is 27 globally.China,Germany,India,Indonesia,Italy,Mexico,the UK and USA are identified as the exhibition markets who are currently most advanced in the digital transformation process.58%of survey participants reported that they

41、have added digital services/products(like apps,digital advertising,digital signage)around existing exhibitions.This is already widely established in Brazil(71%),China(72%),Italy(64%),Mexico(75%),UK(73%)and USA(62%)The companies in the exhibition industry are digitising themselves as well:globally,48

42、%stated that they have changed internal processes and workflows to be more digital.The most advanced exhibition markets here are Australia(55%),China(56%),India(55%),South Africa(53%)and the UK(91%)28%of companies participating in the survey reported that they have developed a digital transformation

43、 strategy for the whole company,with Italy(55%),Mexico(50%),the UK(45%)and USA(46%)leading1323rd UFI Global Exhibition Barometer/July 2019 Digitisation:global results58%48%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal pr

44、ocesses and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy for thewhole companyCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related to existingexhibitionsOther28%22%18%13%3%D

45、eveloped a digital transformation strategy for individualexhibitions/products1423rd UFI Global Exhibition Barometer/July 2019 Digitisation:detail by region and type of activityN18th UFI Global Exhibition Barometer%705057584254435036272024222121713013Added digital services/products around

46、our existing exhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a

47、designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitions73OrganiserVenue onlyService provider onlyAmericasEuropeAsia-PacificMiddle East-Africa1523rd UFI Global Exhibition Baro

48、meter/July 2019 Digitisation Implementation IndexBy RegionBy Country290162729 303740WORLDAsia PacificEurope202225 262333WORLDAggregating the status of all digitisation activities,this index shows how far different exhibition industry markets around the world currently have progressed towa

49、rds full digitisation.Americas24Middle East-Africa1623rd UFI Global Exhibition Barometer/July 2019 Actions Towards DigitisationTo find out how the exhibition industry is responding globally to the accelerating digitisation,we asked participants of the”Global Exhibition Barometer”to state whether or

50、not they have implemented various digitisation activities.“Yes,we have added digitalservices/products around existingexhibitions(like apps,digital advertising,digital signage).”75 73 72 71 64 62 60 WORLD 58 50 41 30 8 1723rd UFI Global Exhibition Barometer/July 2019 Actions Towards DigitisationTo fi

51、nd out how the exhibition industry is responding globally to the accelerating digitisation,we asked participants of the”Global Exhibition Barometer”to state whether or not they have implemented various digitisation activities.“Yes,we have changed internal processes and workflows in our company intod

52、igital processes.”91 56 55 53 50 WORLD 48 45 43 42 40 38 30 1823rd UFI Global Exhibition Barometer/July 2019 Actions Towards DigitisationTo find out how the exhibition industry is responding globally to the accelerating digitisation,we asked participants of the”Global Exhibition Barometer”to state w

53、hether or not they have implemented various digitisation activities.“Yes,we have developed a digital/transformation strategy for individualexhibitions/products.”50 40 31 25 24 WORLD 22 21 20 18 17 14 13 6 5 1923rd UFI Global Exhibition Barometer/July 2019 Actions Towards DigitisationTo find out how

54、the exhibition industry is responding globally to the accelerating digitisation,we asked participants of the”Global Exhibition Barometer”to state whether or not they have implemented various digitisation activities.“Yes,we have developed a digital/transformation strategy for thewhole company.”55 50

55、46 45 36 33 30 29 WORLD 28 25 Macau 20 18 17 8 2023rd UFI Global Exhibition Barometer/July 2019 Actions Towards DigitisationTo find out how the exhibition industry is responding globally to the accelerating digitisation,we asked participants of the”Global Exhibition Barometer”to state whether or not

56、 they have implemented various digitisation activities.“Yes,we have created a designated function in the upper/top management(like a CDO,Head of Digital,etc).”54 50 33 30 23 WORLD 18 15 10 8 7 2123rd UFI Global Exhibition Barometer/July 2019 Actions Towards DigitisationTo find out how the exhibition

57、 industry is responding globally to the accelerating digitisation,we asked participants of the”Global Exhibition Barometer”to state whether or not they have implemented various digitisation activities.“Yes,we have launched digitalproducts not directly related toexisting exhibitions.”36 31 30 25 21 2

58、0 19 WORLD 13 10 9 4 2223rd UFI Global Exhibition Barometer/July 2019 Part 2:Detailed resultsNorth America:Mexico USCentral and South America:Argentina Brazil Other countries in Central&South AmericaEurope:Germany Italy Russia United Kingdom Other countries in Europe Africa:South AfricaMiddle East:M

59、iddle EastAsia-Pacific:Australia China India Indonesia Japan Macau Thailand Other countries in Asia-Pacific2323rd UFI Global Exhibition Barometer/July 2019 Detailed results for MEXICO 43TurnoverOperating Profit 40451045H12019H22019H12020%3050427Financial expectations of Mexican exhibition

60、 companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormore(12 answers in total)2423rd UFI Global Exhibition Barometer/July 2019 Detailed results for

61、MEXICO 26%20%20%19%19%20%16%11%9%10%5%5%6%6%3%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherMost important business issues in the exhibition indust

62、ry in Mexico and globallyDigitisation:implementation in Mexico and globally75%58%50%50%25%48%28%25%22%33%18%13%0%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processe

63、sDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibition

64、sOtherMexicoGlobal(12 answers in total)2523rd UFI Global Exhibition Barometer/July 2019 Detailed results for US (13 answers in total)2623rd UFI Global Exhibition Barometer/July 2019 21%24%18%19%19%12%16%32%10%5%5%9%6%3%0%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom

65、 withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther62%58%38%48%31%23%18%13%0%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in

66、 ourcompany into digital processesCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOtherMost important business issues in the exhibition industry in US and globallyDigitisation:implementation

67、 in US and globallyUSGlobal46%22%Developed a digital transformation strategy for individualexhibitions/products31%Developed a digital/transformation strategy for thewhole company28%Detailed results for US (13 answers in total)2723rd UFI Global Exhibition Barometer/July 2019 Detailed results for Arge

68、ntina (15 answers in total)2823rd UFI Global Exhibition Barometer/July 2019 Detailed results for Argentina 37%11%20%19%19%24%16%13%10%5%5%8%3%3%3%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith o

69、ther mediaRegulatory/Stakeholders issuesOther60%58%40%48%13%13%18%13%7%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processes13%28%Developed a digital/transformation

70、strategy for thewhole companyCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOtherMost important business issues in the exhibition industry in Argentina and globallyDigitisation:implementati

71、on in Argentina and globallyArgentinaGlobal33%22%Developed a digital transformation strategy for individualexhibitions/products(15 answers in total)2923rd UFI Global Exhibition Barometer/July 2019 Detailed results for Brazil (14 answers in total)3023rd UFI Global Exhibition Barometer/July 2019 Detai

72、led results for Brazil 31%31%20%19%19%15%16%13%10%5%5%8%0%0%3%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther71%58%43%29%14%50%28%21%22%0%18%13%0%3%

73、Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for in

74、dividualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOtherMost important business issues in the exhibition industry in Brazil and globallyDigitisation:implementation i

75、n Brazil and globallyBrazilGlobal(14 answers in total)3123rd UFI Global Exhibition Barometer/July 2019 Detailed results for other countries in Central&South America (21 answers in total)3223rd UFI Global Exhibition Barometer/July 2019 Detailed results for other countries in Central&South AmericaMost

76、 important business issues in the exhibition industry in other countries in Central&South America and globallyDigitisation:implementation in other countries in Central&South America and globallyOther countries inCentral&South AmericaGlobal22%20%19%19%28%16%10%5%5%12%8%8%5%10%7%2%State of theeconomy

77、in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther81%58%43%29%29%48%28%5%22%18%13%3%Added digital services/products around our existingexhibitions(like apps,digital advertis

78、ing,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like

79、 a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOther0%0%(21 answers in total)3323rd UFI Global Exhibition Barometer/July 2019 Detailed results for Germany(16 answers in total)3423rd UFI Global Exhibition Barometer/July 2019 Detailed results for Germa

80、nyMost important business issues in the exhibition industry in Germany and globallyDigitisation:implementation in Germany and globallyGermanyGlobal23%30%20%19%19%5%15%16%10%5%5%5%10%10%3%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallen

81、gesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%25%6%48%50%50%50%28%19%22%18%13%0%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digita

82、l processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting

83、exhibitionsOther(16 answers in total)3523rd UFI Global Exhibition Barometer/July 2019 Detailed results for Italy(11 answers in total)3623rd UFI Global Exhibition Barometer/July 2019 Detailed results for ItalyMost important business issues in the exhibition industry in Italy and globallyDigitisation:

84、implementation in Italy and globallyItalyGlobal22%20%19%19%13%25%19%16%16%10%5%5%0%3%3%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%55%18%48%45

85、%64%28%18%9%22%18%13%0%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital trans

86、formation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOther(11 answers in total)3723rd UFI Global Exhibition Barometer/July 2019 Detailed resul

87、ts for Russia(24 answers in total)3823rd UFI Global Exhibition Barometer/July 2019 Detailed results for Russia Most important business issues in the exhibition industry in Russia and globallyDigitisation:implementation in Russia and globallyRussiaGlobal20%20%23%20%19%19%16%16%15%10%5%5%0%3%3%2%State

88、 of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%21%48%50%54%8%8%8%28%4%22%18%13%3%Added digital services/products around our existingexhibitions(like app

89、s,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/

90、topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOther(24 answers in total)3923rd UFI Global Exhibition Barometer/July 2019 Detailed results for UK(11 answers in total)4023rd UFI Global Exhibition Barometer/July 2019 Detailed results

91、for UK Most important business issues in the exhibition industry in UK and globallyDigitisation:implementation in UK and globallyUKGlobal9%9%9%29%20%19%19%16%15%18%10%5%5%6%6%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact of

92、digitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%18%48%91%73%45%0%28%18%36%22%18%13%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processes

93、Developed a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitions

94、Other(11 answers in total)4123rd UFI Global Exhibition Barometer/July 2019 Detailed results for other countries in Europe(30 answers in total)4223rd UFI Global Exhibition Barometer/July 2019 Detailed results for other countries in Europe19%Most important business issues in the exhibition industry fo

95、r other countries in Europe and globallyDigitisation:implementation in other countries in Europe and globallyOther Countries in EuropeGlobal20%20%19%19%13%28%16%10%5%5%0%8%11%2%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact

96、ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%48%50%17%70%27%28%10%18%13%0%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeve

97、loped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOther30%22%Developed a digital/transformation strategy for thewhole

98、company(30 answers in total)4323rd UFI Global Exhibition Barometer/July 2019 Detailed results for South Africa (17 answers in total)4423rd UFI Global Exhibition Barometer/July 2019 Detailed results for South Africa Most important business issues in the exhibition industry in South Africa and globall

99、yDigitisation:implementation in South Africa and globallySouth AfricaGlobal19%20%19%17%17%12%27%16%15%10%5%5%5%5%2%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholde

100、rs issuesOther58%24%48%53%41%28%6%22%18%18%18%13%0%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy for thewhole comp

101、anyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOther(17 answers in total)4523rd UFI Global Exhibition Barome

102、ter/July 2019 Detailed results the Middle East (13 answers in total)4623rd UFI Global Exhibition Barometer/July 2019 Detailed results the Middle East Most important business issues in the exhibition industry in the Middle East and globallyDigitisation:implementation in the Middle East and globallyMi

103、ddle EastGlobal19%20%19%21%15%26%26%16%10%5%3%3%3%5%5%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%38%48%31%77%28%22%18%23%8%8%13%0%3%Added dig

104、ital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individuale

105、xhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOther(13 answers in total)4723rd UFI Global Exhibition Barometer/July 2019 Detailed results for Australia (20 answers in to

106、tal)4823rd UFI Global Exhibition Barometer/July 2019 Detailed results for Australia Most important business issues in the exhibition industry in Australia and globallyDigitisation:implementation in the Australia and globallyAustraliaGlobal19%20%19%25%27%16%16%10%9%9%5%7%7%0%5%2%State of theeconomy i

107、n home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%5%48%55%60%28%5%22%18%25%15%13%10%3%Added digital services/products around our existingexhibitions(like apps,digital adve

108、rtising,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(

109、like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOther(20 answers in total)4923rd UFI Global Exhibition Barometer/July 2019 Detailed results for China(25 answers in total)5023rd UFI Global Exhibition Barometer/July 2019 Detailed results for ChinaMo

110、st important business issues in the exhibition industry in China and globallyDigitisation:implementation in China and globallyChinaGlobal26%26%20%19%19%14%13%17%16%10%5%5%1%0%3%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact

111、ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%36%24%48%56%8%72%28%4%22%18%13%0%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processes

112、Developed a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitions

113、Other(25 answers in total)5123rd UFI Global Exhibition Barometer/July 2019 Detailed results for India(20 answers in total)5223rd UFI Global Exhibition Barometer/July 2019 Detailed results for India Most important business issues in the exhibition industry in India and globallyDigitisation:implementa

114、tion in India and globallyIndiaGlobal23%20%19%19%7%25%25%16%16%10%5%5%0%2%2%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%25%20%48%55%10%60%28%3

115、0%22%18%13%0%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation

116、strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOther(20 answers in total)5323rd UFI Global Exhibition Barometer/July 2019 Detailed results for Ind

117、onesia (10 answers in total)5423rd UFI Global Exhibition Barometer/July 2019 Detailed results for Indonesia Most important business issues in the exhibition industry in Indonesia and globallyDigitisation:implementation in Indonesia and globallyIndonesiaGlobal20%20%20%20%20%19%19%13%16%10%5%5%7%0%0%2

118、%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%48%50%30%30%30%30%60%28%22%18%13%0%3%Added digital services/products around our existingexhibitions

119、(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in t

120、he upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOther(10 answers in total)5523rd UFI Global Exhibition Barometer/July 2019 Detailed results for Japan(12 answers in total)5623rd UFI Global Exhibition Barometer/July 2019 Detai

121、led results for Japan Most important business issues in the exhibition industry in Japan and globallyDigitisation:implementation in Japan and globallyJapanGlobal20%28%3%3%19%19%22%22%22%16%10%5%5%0%0%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryIn

122、ternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%48%42%17%17%8%58%28%22%18%13%0%0%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany

123、 into digital processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related

124、 toexisting exhibitionsOther(12 answers in total)5723rd UFI Global Exhibition Barometer/July 2019 Detailed results for Macau 10TurnoverOperating Profit 581725H12019H22019H12020%500192563Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Los

125、sIncreaseDecrease:less than10%I dontknowDecrease:10%ormore425431913Financial expectations of exhibition companies in Macau compared to previous years1071(10 answers in total)5823rd UFI Global Exhibition Barometer/July 2019 Detailed results for Macau Most important business issues in the exhibition i

126、ndustry in Macau and globallyDigitisation:implementation in Macau and globallyMacauGlobal8%8%27%20%19%19%15%19%16%10%5%5%12%12%0%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulat

127、ory/Stakeholders issuesOther58%20%20%48%40%40%10%60%28%22%18%13%0%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processesDeveloped a digital/transformation strategy fo

128、r thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOther(10 answers in total)5923rd UFI Global Ex

129、hibition Barometer/July 2019 Detailed results for Thailand(10 answers in total)6023rd UFI Global Exhibition Barometer/July 2019 Detailed results for Thailand 20%19%19%28%17%22%16%10%5%5%11%11%11%0%0%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInt

130、ernalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%20%48%50%10%30%28%22%18%13%0%0%0%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany

131、into digital processesDeveloped a digital/transformation strategy for thewhole companyDeveloped a digital transformation strategy for individualexhibitions/productsCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related

132、toexisting exhibitionsOtherMost important business issues in the exhibition industry in Thailand and globallyDigitisation:implementation in Thailand and globallyThailandGlobal(10 answers in total)6123rd UFI Global Exhibition Barometer/July 2019 Detailed results for other countries in Asia Pacific(16

133、 answers in total)6223rd UFI Global Exhibition Barometer/July 2019 Detailed results for other countries in Asia Pacific Most important business issues in the exhibition industry for othercountries in Asia Pacific and globallyDigitisation:implementation in other countries in Asia-Pacific and globally

134、Other Countries in Asia-PacificGlobal22%20%19%19%17%25%25%16%10%5%5%11%0%0%0%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOther58%19%48%50%44%18%13%13%

135、6%3%Added digital services/products around our existingexhibitions(like apps,digital advertising,digital signage)Changed internal processes and workflows in ourcompany into digital processes19%28%Developed a digital transformation strategy for individualexhibitions/products25%22%Developed a digital/

136、transformation strategy for thewhole companyCreated a designated function in the upper/topmanagement(like a CDO,Head of Digital,etc.)Launched digital products not directly related toexisting exhibitionsOther(16 answers in total)6323rd UFI Global Exhibition Barometer/July 2019 Conclusion increase in

137、2018 are observed in Russia(71%),UK(55%),India(53%)and the USA(45%).When asked about the most important issues for their business in the coming year,companies remain concerned about the following 4 topics:“State of the economy in home market”(24%in the current survey,down 1%compared to 6 months ago)

138、,“Competition from within the industry”(19%,unchanged),“Global economic developments”(19%,down 1%),“Internal challenges”(16%,up 1%).Finally,the Global Barometer results show that the majority of companies respond to the accelerating process of digitisation in the exhibition industry.The“digitisation

139、 Implementation Index”towards a“full digitisation”is 27 globally.China,Germany,India,Indonesia,Italy,Mexico,the UK and USA are identified as the exhibition markets who are currently most advanced in the digital transformation process.THANK YOU TO ALL SURVEY PARTICIPANTS FOR YOUR CONTRIBUTION!THE NEX

140、T GLOBAL BAROMETER SURVEY WILL BE CONDUCTED IN JUNE 2020 PLEASE PARTICIPATE!The Global Barometer survey has been measuring the pulse of the exhibition industry since 2008.This 23rd survey,concluded in July 2019,was answered by 322 companies from 57 countries.The results are detailed for 20 geographi

141、cal zones,including 16 major countries and regions markets.Survey results reveal a generally positive outlook in terms of financial expectations with,however,elements of slowdown noticed for the turnover during the first half of 2019 and also in terms of profit in 2019,when compared to 2018,reflecti

142、ng the slowdown of global economic growth.More specifically:While a majority of companies in all regions except Middle East/Africa-expect Gross Turnover increases for the two halves of 2019 and the first half of 2020,the first half of 2019 appears to be weaker compared with recent years.Having said

143、that,current forecasts for the second half of 2019 and the first half of 2020 show a return to robust levels.Eight of the surveyed countries and regions have,for all three periods surveyed,a majority of companies declaring turnover increases:Australia,Brazil,Italy,Japan,South Africa,Thailand,UK and

144、USA.For the second half of 2019 and the first half of 2020,this situation also applies to India,Indonesia,Germany,Macau and Russia.In terms of operating profit,80%of companies maintained a good level of performance in 2018 and around 40 to 50%of them declared an increase of more than 10%compared to

145、2017.The highest proportions of companies declaring such an increase in 2018 are observed in Brazil,Germany,Italy,Mexico,the UK and the USA.For 2019,only Europe has,on average,an even higher proportion of companies expecting an increase of more than 10%of their operating profit.In all other regions,

146、the share of companies projecting this decreases from 2018 to 2019.The highest proportions of companies declaring such an 6423rd UFI Global Exhibition Barometer/July 2019 Appendix:Number of survey replies per countryTotal=322(in 57 countries/regions)North AmericaCanadaMexicoUSACentral&South AmericaA

147、rgentinaBoliviaBrazilChileColombiaCubaHondurasPanamaPeruUruguayVenezuelaAfricaSouth Africa272381113111717EuropeBelgiumCroatiaCzech RepublicFranceGeorgiaGermanyGreeceHungaryItalyMoldaviaNetherlandsPolandRomaniaRussian federationSloveniaSpainSwedenTurkeyUkraineUnited Kingdom92112

148、1241434111Middle EastIranJordanLebanonQatarSaudi ArabiaUAEAsia/PacificAustraliaChinaIndiaIndonesiaJapanMacauMalaysiaNew ZealandPakistanPhilippinesSingaporeSouth KoreaThailandVietnam2025204102web www.ufi.orgblog www.ufilive.org UFILive www.UFI.tv UFI Official AccountUFI Diamond

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