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1、我国宠物食晶消费状况的统计调查研究董事鸡缚,罗新雨,朱普,黄菲飞:It方工业大学理学院统计系,北京收稿日期:2022年5月24EI:录用日期:2022年6片151:1:发布H期:2022年6月27日摘要ffansiXlffi 我国猪狗宠物食品行业正处于快速发展阶段,市场潜力巨大本调查首先利用描述性统计方法对我国猫狗宠物食品购买状况进行了分析,接着从消费者的心理与行为因素出发进行了因子分析,根据其购买行为、产品价格及消费态度特点,通过多重对应分析将消费者市场为细分为三类:稳定型顾客,不定型顾客与挑剔型顾客然后我们迸一步通过多重对应分析、方差分析从人文及偏好方面研究了三类顾客的特点,最终根据相关结
2、论为我国狼狗宠物食品企业提出了切实可行的建议,以推动市场蓬勃发展关键词猪狗宠物食品,消费者市场分析A Statistical Investigation on Pet Food Consumption in China Ruichan Xue,Xinyu Luo,Lei Zhu,Feifei Huang Department of Statistics,School。fScience,N。rth China University。fTechnol。gy,Beijing Received:May 24,2022;accepted:Jun.15,2022;published:Jun.27,2022
3、Abstract ChinaS cat and dog pet food industry is in the stage of rapid development,huge market potential.This survey first uses the method of descriptive statistics to analyze dog and cat pet food buying conditions,and then starting from the psychological and behavior factors of consumers in the fac
4、tor analysis,according to its purchase behavior,product prices and consumer attitude characte ristics,through the multiple correspondence analysis,the consu1ner market is subdivided into three types:stable customers,unstable customer and picky customers.Then we further studied the cha racteristics of three types of customers from the aspects of humanity and preference through multiple correspondence analysis and variance analys屿,and finally put forward feasible suggestions 文章引用董事瑞瓣,罗新雨,朱滔,货菲飞我型宠物食品消费状况的统计调查研究(J).统计学与应用,2022,11(3):537-550.DOI:10.1267刀”2022.113057