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1、Unlockingonline growth opportunitieswith E-commerce AcceleratorE-commerce is on a hyperdriveAre your results granular enough to develop a winning e-commerce strategy?In todays fragmented online market,the need for a holistic overview of the industry,total sales and growth across product categories,m

2、anufacturers and geographies is vital to the success of your e-commerce business.Speed and granularity empower you to make better and agile business decisions.Total sales/market share reviewMeasuring the performance of a particular product or brand during and off promotion period is key to understan

3、ding a customers purchasing behavior when buying a product online.To win,you also need to understand what type of assortment would cater to shoppers need and what drives them to click the buy button.Sales conversionIts a known fact that online shoppers are always on the hunt for the best bargain.The

4、ir sense of loyalty will sway to where promotions are wide.So,what can you do to attract and retain shoppers within your channel?Would a loyalty program or an online exclusive promotion help attract todays discerning virtual shoppers?Loyal shoppers are keyWith revenue data from the marketplace and f

5、rom your own social assets like the website,youll be able to detect and react towards your competitors performance while building a strong position with a macro viewpoint on framing a successfule-commerce strategy.Develop your own winning channelWith over 1.5 million items on a digital product shelf

6、,the need to analyse product placement at SKU level with brand and manufacturer level inputs becomes more important.Online brand performance can be boosted with data on digital share of shelf and analytics.Product placement on digital shelfAccurate,trustworthy daily online data is key to plan for th

7、e future.The focus on collecting daily high-quality granular data and verified against your own data can greatly prevent insight gaps.Daily price monitoringEveryday millions of customers are looking and reviewing products across platforms.Reviews are important to understand the impact it has on sale

8、s and product performance.How brands are performing against reviews or ratings is critical to moving ahead in the online world.Customers ratingsLooking beyond your own performance,understand the whole competition landscape and how the industry is evolving.With additional information on sellers,you c

9、an now make strategic and tactical decisions.Competitors performance reviewBe ahead by leaps and bounds with more granular and complete measurementBolting on 4 additional features to help you drive success in your e-commerce businessTotal sales/market share reviewDevelop your own winning channelLoya

10、l shoppersare keySales conversionNielsenIQ E-commerce AcceleratorKey to solving 4 business needs in todays ever changing e-commerce environmentAccuracySpeed to insightsDepth of dataPerformance optimizationData harmonization that you can trust to make strategic business decisionsDaily data report to

11、support a nimble response to rapidly evolving market dynamicsDetailed data(eg.price,units,share of voice,share of shelf)are aligned to support analysis and custom viewsMetrics to optimize price elasticity,promotion effectiveness and digital shelf placementE-commerce Accelerator covers 4 key touch po

12、intsBy retailer x market:Lazada,Shopee,HKTVMall and Tokopedia across Hong Kong,Indonesia,Malaysia,Philippines,Singapore,Taiwan,Thailand and Vietnam(where applicable)are now liveBy seller:Ability to view performance by individual seller as well as Official vs.Non-Official,according to groupings withi

13、n retailersMarketTop e-commerce growing categories:Baby products,personal care,beauty&wellness,grocery,household careManufacturer-Brand-SKU level reporting with itemization Syndicated collection with data harmonizationProductSales measure:Value,unitPrice:Regular price,actual selling priceDigital cau

14、sal:Consumer ratings,share of display(by keyword,navigation)FactsBi-weekly delivery/14 business days after fieldwork closureDaily data granularityOnline dashboardDeliveryA one-stop portal for a 360 view of your e-commerce businessA simple to navigate dashboard that enables you to review your online

15、business performance vs.your competitors and total industryAt a click of a button,sales performance review can be viewed right down to SKU level for each seller;both Official and Non-officialSales review data can also easily be updated daily so youll have a complete understanding of the impact of sp

16、ecial date promo eventsFor illustration onlyWin shoppers and drive sales with the right assortment&pricing!Identify online assortment gaps and opportunitiesE-commerce accelerator has the capability to monitor competitiveness within each platformThe analysis can enable e-commerce businesses to strate

17、gize their online assortment offer to create unique differentiation against their competitorsFor illustration onlyWhatFrom identifying what our market positioning is against the competition WhereTo identifying our/competitors key sales driving platforms either retailer or sellerWhoAnd evaluating our

18、 offers by comparing against our main competitors in a specific platform(retailer/seller)Develop online pricing and promotion strategiesThe ability to monitor price competitiveness on a daily basis that captures daily promo events/flash deals means you can be one-step ahead of your competitors when

19、it comes to pricing strategy in the online worldWith granular pricing data,youll be able to evaluate your price positioning and strategy as well as evaluate any price promo effectiveness to ensure your optimal sales is reachedFor illustration onlyFeature 1Daily sales trendEvaluation of basic price e

20、lasticity by comparing price vs.salesFeature 2Depth of discountComparison between regular and selling priceFeature 3Price dispersionDaily analysis of price offers by different sellers/platformsPrice Trend By ProductPrice Trend By ProductSKU 1SKU 1Sales Trend By ProductSales Trend By ProductSKU 1SKU

21、1Trended Price Dispersion for Selected SKUTrended Price Dispersion for Selected SKUPrice ComparisonPrice ComparisonHave the upperhand to think as a trendsetter not a followerWith daily data reporting and data harmonization to support analysis and custom views,you can effortlessly strategize any onli

22、ne assortment offer to create a differentiation The granular metrics would enable you to easily identify new and upcoming trend for the industry placing you ahead of the competition To upscale sales,the detailed data will enable your business to evaluate different bundled/promo item(s)For illustrati

23、on onlyE-commerce Acceleratorin action!Source:NielsenIQ E-commerce Accelerator(Lazada,Shopee)Thailand&Singapore,1 September to 31 December 2021Promotional festivals still drive incredible uplift even when omnipresentDouble Days value sales and growth vs.past 3-weeks1/09/20214/09/20217/09/202110/09/2

24、02113/09/202116/09/202119/09/202122/09/202125/09/202128/09/20211/10/20214/10/20217/10/202110/10/202113/10/202116/10/202119/10/202122/10/202125/10/202128/10/202131/10/20213/11/20216/11/20219/11/202112/11/202115/11/202118/11/202121/11/202124/11/202127/11/202130/11/20213/12/20216/12/20219/12/202112/12/

25、202115/12/202118/12/202121/12/202124/12/202127/12/202130/12/20211/09/20214/09/20217/09/202110/09/202113/09/202116/09/202119/09/202122/09/202125/09/202128/09/20211/10/20214/10/20217/10/202110/10/202113/10/202116/10/202119/10/202122/10/202125/10/202128/10/202131/10/20213/11/20216/11/20219/11/202112/11

26、/202115/11/202118/11/202121/11/202124/11/202127/11/202130/11/20213/12/20216/12/20219/12/202112/12/202115/12/202118/12/202121/12/202124/12/202127/12/202130/12/2021Facial cleansersHealth supplements/vitaminsSales for facial cleansers saw an uplift of+956%on Double 11 in Singapore compared to the previ

27、ous 3 weeks sales,while health supplements/vitamins saw a+494%uplift in sales in Thailand on 10.10 in 2021.NielsenIQ E-commerce Accelerator allows you to monitor e-commerce performance more closely than ever before through daily data tracking.Youll be able to discover growth opportunities and respon

28、d accordingly to shifting market trends by optimizing promotion efficacy and pricing strategy with granular,accuratee-commerce data.Source:NielsenIQ E-commerce Accelerator(Lazada,Shopee)Thailand&Singapore,1 September to 31 December 2021Double Days promo offer exceptional sales boost to brandsFacial

29、cleanser e-commerce vs.Retail index Top brands value growthOnline 11.11Double Days PromoBrandsGrowth vs P3WRankBrand A+303%1Brand B+13,117%2Brand C+5,077%3Brand D+808%4Brand E+710%5Online Past 6MRank1151223Offline RMS Past 6MRank66434-193Online Past 6MRank21346Offline RMS Past 6MRank-Onli

30、ne Ratings Past 6M90.4%7.4%93.2%4.4%89.7%5.6%92.4%5.8%88.9%6.7%Online Ratings Past 6M95.2%3.5%95.8%3.0%96.5%2.9%94.2%4.6%94.3%3.4%Online 11.11Double Days PromoBrandsGrowth vs P3WRankBrand F+1,275%1Brand G+560%2Brand H+1,132%3Brand I+1,454%4Brand J+1,409%5SingaporeThailandIn 2021,a facial cleanser br

31、and in Thailand grew over 13,000%during the Double 11 online sale compared to its past 3 weeks performance.When assessing purely online sales ranking over the 6 months prior to the event,the same brand was ranked#15 in terms of sales via the online channel,but it jumped to#2 during Double 11.While i

32、n the offline channels,this brand ranked#234 over the 6 months prior to Double 11 in 2021.With NielsenIQ E-commerce Accelerator,youll be able to access sales value,sales unit,price per unit and digital shelf analytics as well as customer ratings all important data and insights in helping you build the winning e-commerce and omni strategies.Drive youre-commerce successGet in touch with us to learnhow granular e-commerce andshelf performance can power youre-commerce business.Lets talk!