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1、#SpokenWordAudioShare of Ear4118 respondents,conducted Q3 2021 Q2 2022National sample ages 13 and olderOnline and offlineTracked since 2014Offered in English and Spanish#SpokenWordAudioThe Spoken Word Audio Report 2022AudiobooksMusicNewsTalk/PersonalitiesSportsSpoken Word AudioNewsTalk/Personalities
2、Sports#SpokenWordAudioAudiobooksKey Findings#SpokenWordAudio1.Spoken Words share of audio listening has increased by 45%over the last eight years2.Younger listeners time spent listening Spoken Word has increased by 214%over the last eight years3.Among daily Spoken Word Audio listeners,a majority of
3、their time with audio now goes to spoken wordThe number of people listening to Spoken Word Audio is increasing#SpokenWordAudio46%of the U.S.population listen to Spoken Word Audio dailyU.S.Population 13+434546202020212022#SpokenWordAudioSource:Edison Research Share of Ear 2022%Listening to Spoken Wor
4、d Audio Each DayToday,26 Million More People Are Listening to Spoken Word Audio Each Day than Eight Years AgoSource:Edison Research Share of Ear 2022;U.S.population 13+47200022Listening to Spoken Word Audio Each Day(in millions)#SpokenWordAudioS
5、poken Word Audio listening has increased throughout the day#SpokenWordAudio0246810121416%Listening%Listening%ListeningSource:Edison Research Share of Ear 2022;U.S.population 13+Spoken Word Audio Reach by Hour%of U.S.Population 13+Listening to Spoken Word Audio Each Hour#SpokenWordAudio202220192014%L
6、isteningThe time people spend listening to Spoken Word Audio is increasing#SpokenWordAudioShare of Listening by Content TypeU.S.Population 13+2022829807977757576747270022Spoken Word Audio#SpokenWordAudioSource:Edison Research Share of Ear 2022MusicSpoken W
7、ords share of audio listening has increased by 45%over the last eight years#SpokenWordAudioSource:Edison Research Share of Ear 2022;U.S.population 13+Share of Time Spent Listening to Spoken Word AudioU.S.Population 13+20032TotalAge 13-34Age 35-54Age 55+20142022#SpokenWordAudioSource:Ediso
8、n Research Share of Ear 2022 117%Increase23%Increase45%Increase36%IncreaseShare of Time Spent Listening to Spoken Word AudioU.S.Population 13+2071TotalAge 13-24Age 25-34Age 35+20142022#SpokenWordAudioSource:Edison Research Share of Ear 2022 214%IncreaseSpoken Word Audio listening is shift
9、ing digital#SpokenWordAudioSpoken Word Audio Listening by DeviceU.S.Population 13+73686658535343393995353499223558682000212022AM/FM Radio ReceiverComputerOtherMobile DeviceSmart SpeakerSource:Edison Research Share of Ear 2022Note:“Oth
10、er”includes:satellite radio receiver,CD player,internet connected TVSmart Speaker added to the survey 2017#SpokenWordAudioInternet-Connected TVSpoken Word Audio Listening by DeviceU.S.Population 13+95353420002020212022Mobile DeviceSource:Edison Research Share of Ear
11、2022Note:“Other”includes:satellite radio receiver,CD player,internet connected TVSmart Speaker added to the survey 2017#SpokenWordAudioThe share of Spoken Word listening that happens on a mobile device has increased by 278%over the last eight years#SpokenWordAudioSource:Edison Research Share of Ear
12、2022;U.S.population 13+Share of Time Spent Listening to Spoken Word Audio on a Mobile DeviceU.S.Population 13+Source:Edison Research Share of Ear 2022 925TotalAge 13-24Age 25-34Age 35+20142022#SpokenWordAudioGen Z media consumption=mobile-first#SpokenWordAudioPodcast listening hits an all
13、-time high in 202262%of the U.S.population haslistened to a podcastSource:The Infinite Dial from Edison Research,Wondery and Art19;U.S.population 12+#SpokenWordAudio%Who Have Ever Listened to a PodcastU.S.Population 13+3037422462786955TotalAge 13-24Age 25-34Age 35+20142022#SpokenWordAudioSource:Infi
14、nite Dial from Edison Research,Wondery and Art19Distribution of Spoken Word Audio Listening by PlatformU.S.Population 13+79747266626362020022AM/FM RadioPodcastsOther#SpokenWordAudioSource:Edison Research Share of Ear 2022“A
15、M/FM Radio”includes over the air and radio streams“Other”includes streaming audio,satellite radio,audiobooks(in 2014-2016),etc.AudiobooksDistribution of Spoken Word Audio Listening by PlatformU.S.Population 13+797472666263620201920202
16、0212022Podcasts#SpokenWordAudioSource:Edison Research Share of Ear 2022“AM/FM Radio”includes over the air and radio streams“Other”includes streaming audio,satellite radio,audiobooks(in 2014-2016),etc.Podcasts share of time with spoken word audio has increased by 163%over the last eight years#SpokenW
17、ordAudioSource:Edison Research Share of Ear 2022;U.S.population 13+In 2022,31%of the time spent listening to podcasts is with NPR/Public RadioSource:Edison Research Share of Ear 2022;U.S.population 13+#SpokenWordAudioDistribution of Spoken Word Audio Listening by PlatformU.S.Population 13+4717275821
18、3926272819TotalAge 13-24Age 25-34Age 35+AM/FM Radio#SpokenWordAudioSource:Edison Research Share of Ear 2022“AM/FM Radio”includes over the air and radio streams“Other”includes streaming audio,satellite radio,audiobooks(in 2014-2016),etc.PodcastsOthersAudiobooks#SpokenWordAudioSource:Edison
19、 Podcast Metrics from Edison Research Weekly podcast listeners,Age 25+Genre%Comedy62%Society&Culture24%True Crime20%News13%Sports9%Education9%Genre%Comedy39%News31%Society&Culture27%True Crime19%Sports11%Business11%who listened to Podcast Genre in the Last WeekWeekly podcast listeners,Age 18-24What
20、types of Spoken Word content are people listening to?#SpokenWordAudioShare by Content TypeBase:Spoken Word Audio440403939343937373200022News/Information#SpokenWordAudioSource:Edison Research Share of Ear 2022Personalities/TalkSportsAudiobooksSha
21、re by Content TypeBase:Spoken Word Audio4022424337493117197Adults 13+Age 13-24Age 25-34Age 35+#SpokenWordAudioNews/InformationPersonalities/TalkSportsAudiobooksSource:Edison Research Share of Ear 2022Share by Time Spent Listening to Talk/PersonalitiesBase:U.S.Population Age 13+#SpokenWord
22、AudioSource:Edison Research Share of Ear 202274123941AM/FM RadioPodcasts2010AM/FM RadioPodcasts20142022Share by Time Spent Listening to News/InformationBase:U.S.Population Age 13+#SpokenWordAudioSource:Edison Research Share of Ear 2022In 2022,58%of the time spent listening to news is with
23、 NPR/Public RadioSource:Edison Research Share of Ear 2022;U.S.population 13+#SpokenWordAudioShare by Time Spent Listening to SportsBase:U.S.Population Age 13+#SpokenWordAudioSource:Edison Research Share of Ear 20228626315AM/FM RadioPodcasts20142022Daily Spoken Word listeners are listening more#Spoke
24、nWordAudio1 Hours 4 minutesU.S.Population 13+Daily Spoken Word Audio Listeners2 Hours 19 minutes#SpokenWordAudioAverage Time Spent Listening to Spoken Word Audio in a Day:#SpokenWordAudioShare of Time Spent Listening to AudioMusicSpokenWord Audio29%71%U.S.Population 13+MusicSpokenWord Audio51%49%Dai
25、ly Spoken Word Audio ListenersFor the first time ever recorded:Daily Spoken Word Audio listeners spend more audio time with spoken word than with music#SpokenWordAudioShare of Listening by Content TypeBase:Daily Spoken Word Audio Listeners43522Spoken Word Audio#SpokenWordAudioSource:Ediso
26、n Research Share of Ear 2022MusicShare of Listening by Content TypeBase:Daily Spoken Word Audio Listeners4Age 13-24Age 25-34Age 35+Spoken Word Audio#SpokenWordAudioSource:Edison Research Share of Ear 2022MusicKey Findings#SpokenWordAudio1.Spoken Words share of audio listening has increased by 45%over the last eight years2.Younger listeners time spent listening Spoken Word has increased by 214%over the last eight years3.Among daily Spoken Word Audio listeners,a majority of their time with audio now goes to spoken wordLearn more atnpr.org/spokenwordaudio#SpokenWordAudio