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1、By Mintel ConsultingHow to stay relevant in the Asia Beauty Landscape Experts in what consumers want and whySouth Asia gains pace in launch activity Ethical claims and clean beauty find momentum and gain traction in Asia Conversations around ethicality in BPC continues to widen attention to localism
2、,clean beauty and botanicalsOverview of the Asia beauty landscape 2The growing interest in buying local has had a major impact across multiple sectors.Modernized traditions 3While innovations and trends abound from markets in the likes of South Korea,Japan,Thailand and China,Australia has embraced i
3、ts laidback nature and stringent regulations(which ensure product quality and safety)which appeal to the sensibilities of local consumers.Advanced A-Beauty4Combining the best of clean and plant-based that provide high levels of efficacy while being gentle on the skin and planet using active and bio-
4、active ingredients.Plant-based clean beauty5What is/are the territory space(s)your brand is driving?And how do you decide which combination of claims to pair with?Now what?6What are the trends that map and connect with the demands and needs of consumers to have an edge in product innovations?Now wha
5、t?7How to stay relevant in the Asia Beauty LandscapeWhat fuels the head Claims Research studies Ingredients functionalityWhat connects the heart Innovative textures/packaging On-pack communications Trust Stories8for detailed case studies,how those trends we are seeing could be applied in your brand
6、and product innovation,a simple email to will bring you a free demo from our experts.What we can do for you?9Future forward thinkingConsumers Demand SpacesProduct/Category Benefit SpacesOpportunitiesMintel Consumer TrendsUnderstand consumers attitudes/behaviours across markets/categoryMintel Global
7、Beauty PersonasDemographics&Psychographics of beauty consumers:what makes them trade up/down;what do they valueSocial listeningKeyword analysis Sentiment analysisCompetitors trackingMap macrospacesMintel GNPD x DS&A:Advanced benefit space analysis Brand evolutionCustom analytics:Keyword expressions
8、across categoriesBPC eCommerce Intelligence:data insights and analytics on the Beauty&Personal Care eCommerce landscape in the US brand performance,competitor benchmarking,pricing analysisConsumer demand spaces x benefit spaces=opportunities10Shape your futureWere here to take the guesswork out of y
9、our process,solve your business challenges and help you move forward faster with confidence.Allow us to listen to the issues youre facing and well propose research solutions rooted in global expertise of consumer markets and data science-led analytics.Bespoke insightOur analysts curate insights and
10、provide tailored recommendations.Custom problem solvingMining syndicated data for Competitive analysis Landscape analysis Market assessment Portfolio evaluation Segmenting your consumer White space identificationConducting bespoke research for Business-to-business interviews Consumer research Field
11、services Ideation workshops Strategic positioning techniques Tradeshow supportWeve been shaping futures for 50 years.Find out how we can shape yours too.CONTACT US consultingAPAC USAbout MintelMintel is the expert in what consumers want and why.As the worlds leading market intelligence agency,our an
12、alysis of consumers,markets,product innovation and competitive landscapes provides a unique perspective on global and local economies.Since 1972,our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster.Our purpose is to help businesses and people grow.2022 Mintel Group Ltd.All rights reserved.