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1、The 2022 Open Enrollment Readiness ReportNational Data,Trends,and Insights from Brokers and Employers.The 2022 Open Enrollment Readiness Report|2Can you see 2023 from where youre perched?Its coming in hot,but open enrollment season sits between us and popping the cork on a new year.And how you prepa
2、re now sets you up for the next year at least.This annual report provides a pulse check on brokers and employers throughout the country,regardless of their use of Eases technology solution.Whats more:Insights like this help you bring recommendations,solutions,and options to your groups before they e
3、ven ask.And in the name of superior service,this puts you in the drivers seat for satisfying your current clients and winning new ones.Because benefits matter.About EaseEase helps insurance agencies offer their small-and medium-sized business clients better service through simple technology.Today,ov
4、er 2,000 agencies trust Ease to support benefits,payroll,and HR needs for more than 75,000 employers and their 2 million+employees.Want proof?Check out more than 900 five-star reviews on G.The 2022 Open Enrollment Readiness Report|3Get ready for open enrollment1.The current landscape.42.What employe
5、rs want.63.The winning mix.84.How to stay on top .105.Your digital revolution.11Special thanks to our partnersMethodologyThe data in this report reflects survey results from 1,745 total respondents,including employers,brokers,agency account managers,agency owners,and other agency staff selling group
6、 health insurance throughout the United States,regardless of their adoption of Ease.The following analysis uses this anonymized data collected throughout June and July 2022.Questions regarding specific data points or analysis?Please reach out to a member of the Ease team.The 2022 Open Enrollment Rea
7、diness Report|4Meet the mark right now.Welcome to the Great,well,Everything.2022 has been setting once-in-a-generation records inflation,hiring-resignation-rehiring,you name it.If you feel like youre moving from one seismic shift to another,youre not alone.Nearly 82%of brokers have changed the way t
8、hey do business this past year.Notably,those brokers shunning technology to enable remote work dropped a whopping 65%year over year.of agencies have changed the way they do business after 2021.Up 7.42%over last year.Close to half of agencies mostly conduct business remotely because their clients hav
9、e evolved to a flexible or permanent work-from-home structure.Currently,agencies rely most heavily on these online collaboration tools:Zoom:81.13%Microsoft Teams:74.02%Google Drive:25.25%Dropbox:22.06%1|The current landscape81.51%42.78%The 2022 Open Enrollment Readiness Report|5Pivot,and pivot again
10、.Whats more:Employers are changing,too.From supply-chain issues to talent shortages,organizations feel strapped across the board.Exactly half of employers surveyed are changing their employee benefits strategy after this past year.(And this shift is coming on the heels of the 65.53%that changed thei
11、r benefits strategy in 2021.)RIP set-it-and-forget-it era.Even agencies that adapted last year to keep pace are trying to do even more this year at a rate of more than 7%.of agencies note the ability to conduct business digitally was a driving factor in winning new business.of employers believe bene
12、fits administration technology is a higher or equal priority going into this years open enrollment.Though only 30.70%report using a technology solution for enrollment currently.1|The current landscape 38.67%73.77%The 2022 Open Enrollment Readiness Report|6Full service,full stop.Its definitely no lon
13、ger business as usual.And open enrollment wont be a simple rinse-and-repeat of plans and packages from last year,either.More than 75%of agencies know they will need to provide more options to their groups going into 2023.Employer expectations for year-round support continue to increase,too.In fact,o
14、nly 6%of employers surveyed think their broker is needed only during open enrollment.A remarkable 94%expect consultation,innovation,and ongoing management support year-round.2|What employers wantof agencies anticipate their groups wanting MORE insurance options this upcoming open enrollment season:4
15、2.49%will offer more worksite benefits options (like accident,life,or critical illness).33.38%will offer more health insurance plan options.32.63%will offer mental health benefits.29.14%will offer wellness resources.20.18%will offer a telemedicine option.of agencies offered more support to clients t
16、his year than last year by helping them onboard new hires online,conducting benefits elections remotely,and providing compliance support.78%37.52%The 2022 Open Enrollment Readiness Report|7Paddle faster.Operationally,full-service expectations lead to significant implications.Surviving the onslaught
17、of open enrollment is one thing,but meeting and exceeding these expectations week in and week out requires offloading administrative and operational tasks to additional staff or employing intuitive technology made for brokers.2|What employers wantEmployers surveyed note their top benefits strategy p
18、riorities going into 2023 include:of employers say employee health and wellbeing.of employers say cost containment of healthcare prices.of employers say improving employee satisfaction and engagement.of employers say leveraging benefits to attract talent and reduce turnover.59.79%40.39%37.85%22.65%T
19、he 2022 Open Enrollment Readiness Report|8Get in front and stay there.The perennial reason for winning a new group:Superior customer service.In fact,59%of your colleagues agree.And the sustainable way to get there emphasizes technology to free up your time.Finding a repeatable way to manage administ
20、rative duties gives space for all that other stuff required for running and winning business.And while the you in your business remains key,technology-backed advantages continue to rise in importance.3|The winning mixFor agencies winning new business this year,driving factors include:38.67%|The abil
21、ity to conduct business digitally and have enrollment meetings online.33.17%|Better support with compliance and regulatory issues.31.67%|Access to voluntary benefits,wellness resources,and other perks.30.50%|Innovative ways to help clients contain costs.29.00%|The promise of a paper-free open enroll
22、ment season.Up nearly 8%from last year.58.83%|Superior customer service.The 2022 Open Enrollment Readiness Report|9Make a splash,and keep swimming.Brokers and clients experience those driving factors at a fever pitch during open enrollment season and immediately after.Its arguably the most important
23、 touchpoint for client satisfaction throughout the year.And one that can no longer be tread on the paper trail.Once set up for paperless open enrollment,you can continue to hit the high note on service to your clients while the rest falls in line:compliance,cost containment,and access to more benefi
24、ts and other perks.3|The winning mixNEARLY75%of agencies surveyed pitch benefits administration technology when going after new business.And 59.43%of employers say they are more likely to choose a broker who offers a free benefits administration technology solution.6xAn Ease user wasmore likely to w
25、in new business in the past year.The 2022 Open Enrollment Readiness Report|10Take luck out of the equation.Heres a“one percent”you dont want to be part of:1.72%of brokers say they havent used any technology solutions in the past year to support their business.On the B-side,more than 76%of agencies s
26、urveyed look to get or keep their groups on a benefits administration platform in advance of open enrollment.And for Ease users,that number climbs to 97%.When it comes to keeping groups satisfied and properly serviced,employer survey respondents note better cost-estimating tools for employees(32%),p
27、ersonalized employee engagement materials(30%),and easy enrollment technology(22%)as the top three areas they want more help from their insurance brokers.4|How to stay on topof agencies are at least somewhat likely to put groups on a benefits administration solution in preparation for this years ope
28、n enrollment season.of agencies believe technology will play a role in open enrollment,but only 46.69%are extremely confident they have the necessary tools and software to support serving clients digitally during this year.of groups are more eager to use benefits administration technology this year.
29、of agencies expect to not do any business digitally this open enrollment season.76.63%96.51%79.97%2%The 2022 Open Enrollment Readiness Report|11Because benefits matter.And so do you.Do more,do it faster,and do it for less money.Seems like pressure comes from all sides,huh?Bringing your book of busin
30、ess onto a one-stop platform puts you in the pole position:in control of your day,your to-do list,and your success.And offering paperless enrollment is only Reason One.Manage all those unknowns of your day-to-day including shifting employee demographics,heightened client expectations,increased focus
31、 on employee engagement,and other industry pressures and set you and your clients up for success from the starting line.Whats more:Ease doesnt stop after open enrollment wraps.As the all-in-one digital client solution for the modern broker,HR tools,TPA connections,ACA compliance,and payroll integrat
32、ions combine intuitively to manage ongoing changes day to day for your clients in one spot.40.83%of employers note payroll integration is a key feature when considering a new technology solution.5|Your digital revolutionof total respondents reported winning business over the past year;however,when l
33、ooking further at the data,a whopping 80.04%of Ease users won new business,while for non-Ease users,that win column drops to just 11.55%.On the flipside,lost business looks like this:19.96%of Ease brokers note losing business this past year.For total respondents,that inches up to 43.13%.And for iden
34、tified non-users of Ease,this climbs even more up to 88.45%.56.87%80.04%of Ease users won new business in 2022.Make it easy.Through simple technology and powerful partnerships,you can better serve your clients this open enrollment season and the rest of the year,too.Find us at ,and well show |1-800-446-EASE