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1、The path to successful 5G monetizationUnlocking 5G revenues will depend on a major shift toward adaptable monetization systemsOperator insight report2Nokia Operator BSS Insights ReportAre CSPs existing BSS ready for 5G?The advent of 5G technology is revolutionizing the telecom industry through innov
2、ative use cases and business models.As a result,it is also forcing an evolution of monetization systems that Communication Service Providers(CSPs)need to deploy in this new ecosystem.Nokia surveyed CSPs from around the world to better understand the 5G revenue drivers,enterprise and consumer service
3、s and business models that will impact Business Support Systems(BSS)evolution in the coming years.Methodology Quantitative Online survey on 5G Monetization trends,drivers and BSS evolution paths 100 CSP respondents Global reach:Covering Americas(35),EMEA(42),APAC(23)Data collected September-October
4、2021of CSPs surveyed plan to alter their BSS systems to support 5G98%3Nokia Operator BSS Insights ReportHigh expectations for revenue from 5G enterprise servicesTop 10 enterprise services driving 5G revenue growthConnectivity services dataEnterprise IoT servicesNetwork slicing-based services for Ent
5、erprises,NaaSMedia and entertainmentNew Edge-based applications/solutionsConsumer IoT servicesPlatform/marketplace servicesConnectivity services voiceMulti-access Edge Computing(MEC)as a serviceConnectivity services messagingThe 5G economy looks to be driven in large part by the enterprise opportuni
6、ty and the new business models they create for CSPs.To monetize this beyond the traditional data plans of the 3G/4G era,they will need to evolve their legacy monetization systems to support new service offerings and ecosystems.Where do CSPs expect to derive 5G opportunities?What business models do t
7、hey plan to support?What are their planned paths for the future?Though CSPs continue to invest in consumer services,the biggest 5G revenue growth areas will come from enterprise servicesThe consumer market remains the CSPs bread and butter.But as they prepare for a changing consumer landscape,they a
8、re now looking to expand their offerings beyond these basic connectivity services.We found that enterprise services will be key revenue growth areas going forward with the top two 5G services being enterprise IoT services and Network-as-a-Service(NaaS)slicing services.This is followed by media and e
9、ntertainment to form a consistent top four across regions and tiers.4Nokia Operator BSS Insights ReportNew business models take center stageAs CSPs look to grow their 5G revenue by expanding the services they offer to both their consumer and enterprise customers,they are also looking to new business
10、 models to support and drive this.CSPs anticipate that 60%of new revenue will come through B2B2X models and not from the traditional B2B or B2C models.This will mean that partner ecosystems will become increasingly important and play a growing role in CSP revenue growth.60%of new revenue will cometh
11、rough B2B2X modelsBusiness models driving 5G revenue growthBusiness models driving5G revenue growth5Nokia Operator BSS Insights ReportThe impact of network slicingIn addition to supporting new partners,CSPs also want to be able to operate dozens and in some cases hundreds of slices.The ability to or
12、chestrate network slices adds a new level of complexity to monetization systems.CSPs need to be able to create these services easily and efficiently and then rate and charge for them using dynamic monetization models.Indeed,65%of CSPs say they plan to pursue this in the next two years.5G network sli
13、cing capabilities65%plan to have a multi-slice 5G solution available in the next 2 yearsEntertainmentIndustry 4.0Smart citiesConnected vehiclesTelehealthFleetmatics1235G growth verticalsMost active verticals for CSPsSmart citiesIndustry 4.0Connected vehiclesTelehealthEntertainmentFleetmatics123Monet
14、ization complexityThe monetization picture gets even more complex as CSPs seek new vertical growth opportunities Two thirds of new enterprise opportunities will require an ecosystem of partners that CSPs will need to bring together and operationalize.These are also more complex from a monetization p
15、erspective,and require modern,agile monetization systems.6Nokia Operator BSS Insights ReportFuture rating and charging modelsQuality of service(speed,latency,etc.)Usage(volume=per GB,duration)Different payment mechanisms(cryptocurrencies,tokens,etc)Dynamic(based on resource availability,Uber-like ex
16、perience)NW-access(device access/volume)MobilitySubscription-basedAPI utilizationRoamingPreparing for new pricing modelsPricing plans and packages have always been a key element of how CSPs monetize the network.However,with the move in recent years toward a world of unlimited pricing plans,many CSPs
17、 have been unable to differentiate on price as they once did.With the move to 5G,CSPs can now expect to offer new and innovative pricing models.The top two models are based on quality of service and usage-driven metrics made possible by the dynamic and highly automated nature of the 5G network combi
18、ned with the network slicing capabilities.7Nokia Operator BSS Insights ReportCSPs also understand the importance of having 5G-ready monetization systems and the immediate investment that requires.Nearly all CSP respondents(98%)said they planned to evolve or extend their BSS over the next 5 years.Pla
19、nning to modernize11%Have sufficient systems in place89%The will to investExisting monetization systems and platforms are unable to meet the needs of 5G and beyond,so CSPs are willing to invest and evolve.To effectively monetize the 5G network,CSPs need flexible,agile and scalable monetization syste
20、ms that can quickly adapt and respond to changing enterprise and consumer needs.CSPs today dont feel their BSS is ready for this,with only 11%of respondents saying their existing BSS is sufficient to monetize 5G.BSS evolution paths98%Planning to evolveWe are planning on.48%47%42%36%35%28%Extending c
21、urrent BSS stackArchitectural evolutionDeploying a separate stack to support 5G and IoT monetizationDeploying new stack via SaaS modelDeploying BSS on a Public CloudReplacing current vendor with a modern BSS stackCurrent BSS effectiveness8Nokia Operator BSS Insights ReportTwo thirds of CSPs think re
22、al-time charging is essential for 5G monetizationWhen it comes to specific investment areas,two thirds of CSP respondents say real-time charging is the most important in terms of future 5G investments.The charging engine is often seen as the heart of the CSP monetization system,so it makes sense tha
23、t this would be the top area of investment in terms of priority.CSPs are prioritizing the converged charging system and this is consistent across regions and CSP tiers.123Future BSS investment areasReal-time chargingBilling and invoicingCustomer Relationship Management(CRM)eCommerceData mediationCus
24、tomer experience/engagementAnalytics and marketing toolsMarketplacePartner managementSettlement and revenue assurance9Nokia Operator BSS Insights ReportIts time to move to the cloudA cloud native architecture is key to achieving a 5G-ready monetization system.The benefits of a cloud native monetizat
25、ion system are necessary for CSPs to effectively react and meet the needs of their customers.We have found that the tide has turned and 70%of CSPs are now considering deploying monetization systems on the public cloud.This has many benefits including limitless scalability,an ideal platform for AI an
26、d analytics and edge compute capabilities for ultra-low latency use cases.Monetization systems and public cloud70%EuropeNorth AmericaAsia-PacificDeploying BSS via public cloud is a viable option for us65%87%57%10Nokia Operator BSS Insights ReportAbout NokiaAt Nokia,we create technology that helps th
27、e world act together.As a trusted partner for critical networks,we are committed to innovation and technology leadership across mobile,fixed and cloud networks.We create value with intellectual property and long-term research,led by the award-winning Nokia Bell Labs.Adhering to the highest standards
28、 of integrity and security,we help build the capabilities needed for a more productive,sustainable and inclusive world.Nokia is a registered trademark of Nokia Corporation.Other product and company names mentioned herein may be trademarks or trade names of their respective owners.2022 NokiaNokia OYJ
29、 Karakaari 7 02610 Espoo Finland Tel.+358(0)10 44 88 000Document code:CID212287(February)Whats next?Were still in the early days of 5G,so no one can yet predict the exact services or business models that will be successful.But whatever the result,CSPs need to be prepared with an adaptable monetizati
30、on system that gives them the flexibility they need.As CSPs evaluate their paths,we recommend CSPs:Invest in a modern monetization system that utilizes cloud-native,scalable and flexible infrastructure and open APIs for easy integration and deployment.Ensure they have the ability to launch new lines of business rapidly and easily without complex configurations.Create network exposure for partners and customers for joint innovation in building new services and solutions.To support your journey to successful 5G monetization,visit our webpage: