《弟齐信息:企业白皮书获客实战指南(2022)(41页).pdf》由会员分享,可在线阅读,更多相关《弟齐信息:企业白皮书获客实战指南(2022)(41页).pdf(41页珍藏版)》请在三个皮匠报告上搜索。
1、企业白皮书获客实战指南(南京弟齐信息技术有限公司出品)转化成单售后商机MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490M
2、arketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_
3、6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketU
4、p_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_611649
5、0MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490活动背景目录CMS系统轻松
6、搭建白皮书落地页优化转化路径提升用户下载体验0404多渠道推广触达用户把控来源使用营销计划规范营销进程CRM系统精准把控客户数据活动复盘Marketing Campaign BackgroundCMS system easy to build white paper landing pageOptimize the conversion path to improve user download experienceMulti-channel promotion to reach the user control sourceUse marketing plans to regulate th
7、e marketing processCRM system accurately controls customer dataMarketing Campaign review/CONTENTSMarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Marke
8、tUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116
9、490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yo
10、omi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mar
11、ketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61
12、16490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490/活动背景01Marketing Campaign BackgroundMarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61
13、16490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_
14、Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490M
15、arketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_
16、6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketU
17、p_Yoomi_6116490MarketUp_Yoomi_6116490白皮书所具备的权威性及特殊意义,一直被广泛用于B2B内容营销中,企业可以通过白皮书提升品牌知名度、权威性和打造企业专业形象,还可以获取潜在用户的留资。不过,所谓“酒香也怕巷子深”,很多企业在制作出白皮书后经常面对如何推向市场这一问题。前段时间,MarketUP面向市场推出了集客营销|To B企业应该如何长期精准获取线索白皮书,市场反响比较热烈,为MarketUP带来了不错的成果。因此,我们决定从MarketUP自身操作内容出发,将白皮书的整个过程进行整理,分享出来。.活动目标.主要目标通过白皮书获取MQL.次要目标增加M
18、arketUP粉丝量.MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mar
19、ketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61
20、16490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_
21、Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490M
22、arketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490ABC初级营销人员对营销感兴趣的人群想要了解营销自动化产品的人群目标人群.
23、MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi
24、_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Market
25、Up_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164
26、90MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoo
27、mi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490推广流程用户来源用户获取白皮书剩余资料方式私域公域添加运营好友人员MarketUP线索池公众号社
28、群朋友圈内容平台搜索引擎发送资料主要方式备用方式发送推广邮件短信通知/微信联系头条推文放白皮书落地页链接转发公众号推文&宣传海报&文案辅以红包吸引群友注意文案+海报宣发文点击看一看放落地页链接/二维码/引导关注公众号回复关键词关键词出现落地页/内容平台朋友圈分享活动分享超过两小时用户选择福利发送福利邮件推广流程MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoo
29、mi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mark
30、etUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_611
31、6490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Y
32、oomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Ma
33、rketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490内容筹备步骤白皮书的内容在制作过中,可以从以下几步入手:结合自己的产品定位目标用户搜集整理相关资料并从中提炼出我们的观点,作为白皮书的主旨确定白皮书主旨及列白皮书大范围内容框架根据框架填充白皮书内容TIPS:白皮书内容最好与与自身产品挂钩,做好产品软输出也是制作白皮书的目的之一。集客营销|To B企业应该如何长期精准获取线索白皮书 下载链接请点击:https:/ system ea
34、sy to build white paper landing pageMarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490
35、MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi
36、_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Market
37、Up_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164
38、90MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164901、落地页制作在本次活动
39、中,我们结合MarketUP的CMS功能,通过自由拖动模块,自制落地页。(MarketUP中CMS功能)MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Market
40、Up_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164
41、90MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoo
42、mi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mark
43、etUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_611
44、6490我们通过MarketUP的数据分析功能,可以清楚看到落地页流量、资料下载量等多维度信息,更好把控落地页营销效果。2、落地页数据分析MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yo
45、omi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mar
46、ketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61
47、16490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_
48、Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490M
49、arketUp_Yoomi_6116490/优化转化路径提升用户下载体验03Optimize the conversion path to improve user download experienceMarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490
50、MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi
51、_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Market
52、Up_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164
53、90MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoo
54、mi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164901、规划资料下载路径MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6
55、116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp
56、_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490
57、MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi
58、_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Market
59、Up_Yoomi_6116490在这个过程中,依旧有一些小细节需要注意:基于用户使用的手机系统不同,Android可以实现表单填写后直接点击下载,而iOS无法实现直接下载。Q1:手机系统下载方式不同在整个推广过程中,对于已经关注公众号的用户,此时如果我们流程上需要用户再关注一次,会造成用户操作重复。Q2:重复关注公众号解决方案:提供直接下载和邮件通知两种方式,用户在表单提交页面收到提示点击该页面直接下载/通过邮件下载。这时邮件会有一个很高的打开率,因此,在下载资料邮件里我们可以通过文案引导用户与我们进一步联系。解决方案:在代码中加入判断流程用户是否已关注MarketUP公众号,如果判断已关注,
60、那么用户在下载过程中不会跳出关注的二维码,用户直接进入表单填写流程;如果没有关注,则会显示,引导用户关注。MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Marke
61、tUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116
62、490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yo
63、omi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mar
64、ketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61
65、16490版权注意事项在白皮书中添加水印和版权声明,以保证自己的版权不受侵犯。本文中所有内容,仅供读者学习或交流,禁止商业性或盈利性用途,读者应遵守著作权法的规定。未经本公司书面许可,任何单位及个人不得以任何方式或者理由对文中的任何部分进行使用、复制、修改、抄录、传播或与其他产品捆绑使用、销售。如需转载或者引用本文内容,请注明来源。凡侵犯本公司版权等知识产权的,本公司必依法追究其法律责任。版权声明(MarketUP 自带添加水印功能,点击开启即可一键添加水印。)MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490M
66、arketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_
67、6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketU
68、p_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_611649
69、0MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoom
70、i_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164901)表单制作我们在表单上准备了6个问题(大约需要1分钟)。我们直接将表单嵌入到落地页里,用户需要填写表单才可获取资料。表单的逻辑功能,帮助我们线索跟进上做了初筛,避免过度打扰用户。(MarketUP的表单制作界面)(表单逻辑功能)
71、2、下载路径准备工作MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mark
72、etUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_611
73、6490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Y
74、oomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Ma
75、rketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164902)邮件A.资料下载邮件在设计整体用户下载路径时,我们给不同版本手机提供了两
76、种下载方式直接下载&邮件下载,因此,我们也需要将资料下载邮件提前准备好,交给技术放到整个下载流程中。B.主动沟通邮件用户在下载白皮书后,我们是否就不再主动交流了呢?当然不,在用户对我们有初步印象的时候,我们需要进一步加深用户印象,与用户联系。因此,我们制作了询问邮件。C.福利到达通知邮件为了促进用户主动分享我们的活动,我们为用户准备了两种福利供用户选择,获得条件是用户在分享活动两小时后即可获得。MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoom
77、i_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Marke
78、tUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116
79、490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yo
80、omi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mar
81、ketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490/多渠道推广触达用户把控来源04Multi-channel promotion to reach the user control sourceMarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yo
82、omi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mar
83、ketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61
84、16490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_
85、Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490M
86、arketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164901、筛选可使用推广渠道渠道搜索引擎内容平台视频平台垂直平台社交媒体微信生态GoogleBaidu360必应知乎百家号今日头条网易视频号YouTube直播36氪鸟哥笔记微博insFacebook公众号社群我们需要尽可能全方面猜测用户搜索习惯,再结合本次
87、推广的内容对触达渠道进行初步筛选。策划人员可以列明准备使用哪些渠道以及详细说明各渠道的优劣势等内容。以MarketUP本次推广活动为例,主要目的是推送白皮书从而获得MQL,因此将与白皮书调性不同的平台排除。另外,由于我们需要确定不同渠道的触达效果,对于无法加入下载链接/二维码的平台也进行排除。MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_611649
88、0MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoom
89、i_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Marke
90、tUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116
91、490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yo
92、omi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490方案中我们准备采用的是以下几类渠道:(本次活动MarketUP中部分渠道展示,,以上为测试数据)MarketUP线索池 微信生态 内容平台我们通过MarketUP的渠道跟踪功能,以此来辨别不同渠道的营销效果。在设置渠道后,将渠道与营销计划关联,通过在不同渠道插入专属链接,统一跟踪和查看渠道营销详情。2、推广渠道设置MarketUp_Yoomi_6116490MarketUp_Yoomi_611649
93、0MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoom
94、i_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Marke
95、tUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116
96、490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yo
97、omi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490渠道一:MarketUP线索池1)主要方式发送营销邮件目标人群:MarketUP线索池操作方式:我们根据获取的邮箱/手机号通过EDM功能直接发送营销推送邮件。营销效果:针对线索池人群
98、的个性化邮件营销为我们带来了7.6%的表单提交量。(EDM功能编辑页面)在邮件标题和预览文字设置上,我们需要注意的是,每一个收件箱对于预览文字的字数限制会有差别,不同的客户端屏幕宽度不一样也会导致字数有差别。EDM功能详请点击:https:/ marketing plans to regulate the marketing processMarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116
99、490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yo
100、omi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mar
101、ketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61
102、16490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_
103、Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164901、简单四步,营销节奏尽在掌握step1 添加营销计划step2 关联所需渠道全面追踪营销计划效果,线索来源、渠道情况、访客行为,营销工具反馈等数据面面俱到,一应俱全。支持营销结果PV、UV、跳出率、访问来源等数据统计 支持营销计划中营销工具整体数据收集,全面追踪访客行为 支持将落地页专属链接投放到外部营销渠道,进行来源追踪和统计MarketUp_Yo
104、omi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mar
105、ketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61
106、16490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_
107、Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490M
108、arketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490step3 关联所需内容step4 查看营销计划表现 简单勾选即可关联营销数据,并且支持设置追踪链接 通过各种营销策略
109、获得的线索都可持续追踪直至转化 快速查看投放全链路效果数据,并对转化维度进行漏斗分析MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6
110、116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp
111、_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490
112、MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi
113、_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164902、推广内容
114、落地平台类别平台名称发布时间发布时间备注微信生态MarketUP服务号周三13:00白皮书介绍文+下载链接百格活动服务号周四8:00-百格说订阅号周三14:00白皮书介绍文+宣传海报订阅号无法插入下载链接员工朋友圈尽量以朋友会刷朋友圈的时间点发送,如17:00左右白皮书介绍文/宣传海报九大官方社群周三16:30白皮书介绍文可以辅以群公告、群任务、红包提醒内容平台(列举典型平台)知乎及时同步白皮书介绍文+下载链接持续寻找集客营销相关问题进行解答今日头条-需要提前准备6个题目百家号-白皮书介绍文+引导语百家号禁止放下载外链,可引导关注公众号下载垂直平台36氪-记得及时做好关键词跟踪,了解搜索引擎收
115、录情况哦!记得及时做好关键词跟踪,了解搜索引擎收录情况哦!内容推广也需要一定的节奏和持续度,以及确定发送时间点。MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Ma
116、rketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6
117、116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp
118、_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490
119、MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi
120、_61164903、用户引导为了促使用户与我们主动联系,在白皮书中展示后续资料详情并结合引导话语是一个常见的做法。一般常见的资料有:行业报告 活动方案 PPT模版 曾经制作过可复用的资料MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_
121、Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490M
122、arketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_
123、6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketU
124、p_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_611649
125、0MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490/CRM系统精准把控客户数据06CRM system accurately controls customer dataMarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116
126、490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yo
127、omi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mar
128、ketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61
129、16490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_
130、Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490线索如何跟进ABCD明确跟进客户的触达条件明确跟进的方式了解客户意向希望客户下一步做什么以什么方式与客户联系了解用户的需求和目前的想法,对于高意向和低意向用户进行不同的跟进方式如果只是单纯的与客户进行一个简单了解,客户很快就容易将我们遗忘,此时我们需要给客户安排下一步操作,让他趁着有兴趣进一步对我们了解以上内容,我们都可以在与客户沟通前,提前准备跟进的话术,真正做到在尊重客户的基础上引导客户,尽快加深客户对我们的印象。什么时候开始跟进用户MarketUp_Yoomi_6116490
131、MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi
132、_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Market
133、Up_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164
134、90MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoo
135、mi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490在 沟 通 前,先 在MarketUP后台查看用户提交的表单信息,针对性进行沟通。在MarketUP后台为用户打上标签,对用户进行分类,方便
136、我们进行下一步转化操作。在MarketUP后台及时更新跟踪记录,详细表明该用户转化操作进行到哪一步骤。在这一过程中,在与用户沟通前,我们建议最好注意几个小细节,方便跟进工作开展。(MarketUP CRM功能对客户详情一目了然)MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Y
137、oomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Ma
138、rketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6
139、116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp
140、_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490
141、MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490/活动复盘07Marketing Campaign reviewMarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mark
142、etUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_611
143、6490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Y
144、oomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Ma
145、rketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6
146、116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490本次推广活动,我们最终获得的线索量还是较为可观的。同时,我们也意识到有几点不足,我们将其整理出来与大家分享,以供参考。(数据来源于MarketUP的数据分析功能)1、成果展示MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_
147、Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490M
148、arketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_
149、6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketU
150、p_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_611649
151、0MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164902、不足之处本次活动我们预留了小桃同学的联系方式,小桃同学的定位是营销小助手,帮助用户更好地解答营销和,MarketUP相关问题。在小桃同学的主动沟通语中,我们认为如果加上更详尽的自我介绍会更好,更容易让用户了解小桃可以提供什么,并以此引导产生更多交流。用户引导环节的自我介绍在这次推广活动中,我们的推广方式覆盖面并不算广,我们还可以增加更多的推广方式。推广方式的不全面在活动推广前,我们可以先简单进行活动预热,大部分预热
152、活动会面向私域人群,因此我们可以提前在公众号、社群等渠道提前7天告知客户,调动用户气氛和关注度。活动预热的必要性白皮书的整个筹备-推广-落实过程是个细节非常多的过程,在这个过程中,我们经常会遗忘一些细节,所以我们特地为大家准备了工作流程甘特图,供读者快速了解。MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6
153、116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp
154、_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490
155、MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi
156、_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Market
157、Up_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164903、可增加推广方式通过与可以触达目标客户的合作媒体合作,可以增加我们的曝光量以及扩大线索来源。在合作前,需要问清楚推广排期、内容以及费用。合作媒体资源互换可以用于各种状况下,以公众号为例,我们可以与其他主打营销的公众号进行白皮书宣发文互相引流。不过这种资源互换在合作之前最好先做好调查,二者最好处于同等量的用户基数且双方定位属于互补状态最好,否则对于自身来说,可能会达不到期望的效果。资源互换裂变对于公众号增粉来说是非常快速的方式,不过
158、在裂变前,我们需要给用户参与裂变的一个动机,营销人员也需要根据不同需求寻找合适的裂变方式。在这里,我们列举出一些适合B2B企业的裂变方法供参考:榜单裂变 下载裂变 任务裂变增加裂变合作媒体资源互换增加裂变MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490
159、MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi
160、_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Market
161、Up_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164
162、90MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoo
163、mi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Mark
164、etUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_611
165、6490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Y
166、oomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Ma
167、rketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490和MarketUP一起构建企业营销平台目前,MarketUP已经全面开放,如果你想要了解更多关于MarketUP的产品信息,可以点击下方链接申请演示。https:/