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1、2 0 2 1 M U S O D I S C O V E RP I R A C Y B Y I N D U S T R YD A T A R E V I E W E D I T I O N 6|J A N U A R Y 2 0 2 2A MUSO WHITE PAPERW R I T T E N B YA N D Y C H A T T E R L E Y,C E O&C O-F O U N D E R,M U S O2021 MUSO Discover Piracy by Industry Data ReviewMUSO is a data company that provides t
2、he most complete and trusted view of unlicensedmedia consumption and global piracy demand.MUSO has been measuring the piracyecosystem for five years across all media sectors.This article highlights some of the trends we saw in 2021 for TV,Film,Publishing,Music andSoftware piracy.Piracy by Industry:A
3、ll media Industries 2021MUSO measured and analysed over 182 billion visits to piracy websites in 2021,a 15.2%increase year on year when compared to 2020.Visits to piracy websites by media type.Jan-Dec 2021.Data from MUSO.com.The United States accounted for 10.6%of all global piracy traffic or 68 vis
4、its per internet userand had 88%more piracy than the Russian Federation,which ranked second by the number ofvisits.Global visits by media type.Jan-Dec 2021.Data from MUSO.com.1/12TV piracy,which includes TV seasons,Anime and live sports accounted for 50.3%of all trafficto piracy websites.Piracy by m
5、edia industry,market share by demand.Jan-Dec 2021.Data from MUSO.com.61.6%of users went directly to piracy websites with 28.4%being directed there via a searchengine.Piracy visits by traffic source.Jan-Dec 2021.Data from MUSO.com.Piracy by Industry:TVMUSOs TV data tracks visits to piracy websites th
6、at offer TV seasons,Anime TV and livesports.This section highlights some of the trends we saw in TV piracy in 2021.In 2021,MUSO tracked 91.6 billion visits to TV piracy websites and measured a 15%increasein Q4 compared to Q1.2/12Visits to TV piracy websites Jan-Dec 2021.Includes TV seasons,Anime and
7、 live sports.Data from MUSO.com.A 5-year view reveals that TV piracy trended back above pre-pandemic levels in 2021 and saw a13.2%increase compared with 2020,where the postponement of live sports due to theCOVID-19,caused a decrease in traffic for part of that year.MUSO measured 24.2 billion visits
8、for TV piracy in Q4 of 2021,the largest demand in traffic forany quarter since Q3 2017.Visits to TV piracy websites.Jan 2017-Dec 202.Includes TV seasons,Anime and live sports.Data from MUSO.com.Unlicensed streaming accounted for 95.5%of visits to TV piracy websites and continued thetrend towards str
9、eaming observed in legal consumption.TV piracy by consumption method.Jan-Dec 2021.Data from MUSO.com.Globally,the United States was the highest-ranked country by traffic for TV piracy,followed byRussia,China,Brazil and the United Kingdom.3/12TV piracy distribution split by streaming and download.Jan
10、-Dec 2021.Data from MUSO.com.Loki:Season 1 was the most in-demand TV Season across 2021 in MUSOs unlicensedstreaming and torrent downloads TV data.Top ten TV seasons by demand.Jan-Dec 2021.Data from MUSO.com.Piracy by Industry:FilmThis section highlights some of the trends we saw in film piracy in 2
11、021.MUSO tracked 20.4 billion visits to film piracy websites in 2021 with a 31%increase whencomparing Q1 to Q4 globally and a 47%increase specifically in the United States largely drivenby blockbuster film titles that were released heading into Q4.Visits to film piracy websites.Jan-Dec 2021.Data fro
12、m MUSO.com.4/12In India,the highest-ranked country by demand,unlicensed downloads accounted for 57%oftraffic in Q4 whereas in the United States visits to unlicensed streaming services made up 70%of film piracy traffic.Film piracy distribution split by streaming and download.Oct-Dec 2021.Data from MU
13、SO.com.USA film piracy distribution split by streaming and download.Jan-Dec 2021.Data from MUSO.com.Globally,52.3%of users accessed films via unlicensed streaming websites,23.5%via a webdownload site and 22.4%via a public torrent network.5/12Film piracy by consumption method.Jan-Dec 2021.Data from M
14、USO.com.When we look back over the last three years,we can see that demand has started to approachthe pre-pandemic levels of traffic,largely driven by the release of previously postponed titles likeVenom and James Bond and other new blockbuster releases.Visits to film piracy websites.Jan 2019-Dec 20
15、21.Data from MUSO.com.Venom:Let There Be Carnage 2021 was the most in-demand film in 2021 in MUSOs film data.Top ten films by demand.Jan-Dec 2021.Data from MUSO.com.6/12Piracy by Industry:PublishingThis section highlights some of the trends we saw in publishing piracy in 2021.MUSOs publishing data t
16、racks visits to piracy websites that offer fiction,non-fiction,educational,Manga,newspapers and magazines.2021 has seen a dramatic increase in piracydemand for publishing media,measuring over 42 billion visits,a 49%increase from 2020.Visits to publishing piracy websites.Jan-Dec 2021.Data from MUSO.c
17、om.When we look at the trend over the previous five years,we can see a marked acceleration in2021.Visits to film piracy websites.Jan 2017-Dec 2021.Data from MUSO.com.The geographical distribution of traffic shows that the United States and Russia provide themost traffic to publishing piracy websites
18、.Japan,in third place,highlights the popularity in demand for Manga content locally via piracywebsites.7/12Visits to publishing piracy websites.Jan 2017-Dec 2021.Data from MUSO.com.Globally,Manga content accounts for 63%of publishing piracy traffic and 6 out of the top 10websites for publishing medi
19、a are Manga specific.Visits to the top 10 publishing media piracy websites.Jan-Dec 2021.Data from MUSO.com.Publishing media piracy accounted for 23.7%of all piracy measured by MUSO in 2021 and wasthe second most popular media type above Film,Music and Software.Piracy by Industry:MusicThis article hi
20、ghlights some of the trends we saw in music piracy in 2021.The music industrys decision to not encourage exclusive content on streaming platforms hashad a positive impact on music piracy over the past 5 years.MUSO has measured a consistentdecline in music piracy,year on year,from January 2017 until
21、the second half of 2020 whenmusic piracy appeared to level off prior to a gradual increase across 2021.8/12Visits to music piracy website Jan 2017-Dec 2021.Data from MUSO,com.If we compare 2017 to 2021 we see a 65%decrease in music piracy visits,however,whencomparing 2021 to 2020 we see a 2.18%incre
22、ase and an 18.6%increase when comparing Q42021 to Q4 2020.The recent growth in music piracy was driven by stream-ripping websites that allow users to ripand download audio from YouTube.These sites accounted for 39.2%of music piracy in 2021,up from 33.9%in 2020.Music piracy by consumption method.Jan-
23、Dec 2021.Data from MUSO.com.Globally,India was the most popular country for music piracy,with Iran in second and theUnited States in third.India and Iran predominantly used unlicensed streaming websites toaccess music piracy,whereas 63%of music piracy from the United States was viastream-ripping ser
24、vices.9/12Music piracy distribution split by delivery method.Jan-Dec 2021.Data from MUSO.com.Music piracy accounted for 8.15%of all piracy measured by MUSO in 2021.Piracy by Industry:SoftwareThis section highlights some of the trends we saw in software piracy in 2021.MUSOs software piracy data track
25、s visits to piracy websites that offer software and gamedownloads.MUSO measured a 13.1%increase in software piracy when comparing 2021 to 2020.2021 was the highest year since MUSOs data began in 2017 for visits to software piracywebsites.Visits to software piracy website Jan 2017-Dec 2021.Data from
26、MUSO,com.Globally,China provided the most visitors followed by Russia and the United States.10/12Software piracy distribution split by delivery method.Jan-Dec 2021.Data from MUSO.com.Web Downloading was the most popular delivery method accounting for 73.5%of traffic withpublic torrents accounting fo
27、r 24.5%Software piracy by consumption method.Jan-Dec 2021.Data from MUSO.com.In 2021 software piracy made up 6.7%of all piracy visits measured by MUSO.SummaryOver the past 5 years,MUSO has measured the ever-changing landscape of digital mediapiracy.Digital media piracy data provides a view into cont
28、ent and audience demand that is notbeing measured by legal consumption.Piracy data provides an egalitarian view of demand,where content is not behind a paywall or boosted by platform marketing or bias.In 2021 visits to piracy websites increased by 15.2%compared to 2020 and saw a return topre-pandemi
29、c levels of piracy for TV content and an acceleration in publishing piracy.Piracy data provides real insight into a global and nuanced audience,such as the changingmethods of content delivery for piracy users;from torrents to unlicensed streaming.Or the risein demand for Manga and Anime for both Jap
30、anese and global audiences.11/12TV piracy accounts for just over 50%of all piracy traffic in 2021Film piracy is approaching pre-pandemic levels with blockbuster releases in Q4 2021 drivinggrowth.Publishing piracy was the second most in-demand media sector in 2021,driven by globaldemand for Manga.Mus
31、ic piracy saw its first increase since 2017,with almost 40%of traffic going tostream-ripping websites.Software piracy saw a 13.1%increase year on year with visits from Chinese internet usersranking first globally.MUSO measures and analyses daily data on the media industries as well as daily piracyco
32、nsumption on over 180,000 film and TV titles globally.ABOUT MUSOMUSO is a data company that provides the most complete and trusted view of unlicensedmedia consumption and global piracy demand.MUSOs unrivalled dataset measures a vasthigh intent audience that is not influenced by licensing restriction or platform bias.Whetherprotecting IP or building winning content strategies,MUSO helps companies make betterdecisions that drive performance,ROI and value.MUSO technology helps rights-owners measure and protect their content from piracy.12/12