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1、Understanding“Healthy”and the Impact of Nutrition Labeling on Food DecisionsApril 2023MethodologyMethodologyOne thousand interviews were conducted among adults ages 18+from March 9 14,2023 and were weighted toensure proportional results.The Bayesian confidence level for 1,000 interviews is 3.5,which

2、 is roughly equivalent to a margin of error 3.1 at the 95%confidence level.Statistical SignificanceStatistical SignificanceSomething is statistically significant if the result cannot be attributed to random chance.Statistical significance in this presentation should be compared within each demograph

3、ic(e.g.,age,race,gender,etc.).For example,if the responses are from female respondents,significance is considered in relation to male respondents and not necessarily other demographic groups.2More than 6 in 10 find it easy to determine whether a More than 6 in 10 find it easy to determine whether a

4、foodfood is healthy is healthy when grocery shoppingwhen grocery shopping1%4%26%36%29%4%1-Very difficult2345-Very easyNot sureQ1.Q1.On a scale of 1-5,how easy is it for you to determine whether a food is healthy when grocery shopping?HEALTHY|APRIL 2023|FOODINSIGHT.ORG5%26%35%28%5%1-Very difficult234

5、5-Very easyNot sureQ2.Q2.On a scale of 1-5,how easy is it for you to determine whether a beverage is healthy when grocery shopping?HEALTHY|APRIL 2023|FOODINSIGHT.ORGMore than 6 in 10 find it easy to determine whether a More than 6 in 10 find it easy to determine whether a beveragebeverage is healthy

6、 is healthy when grocery shoppingwhen grocery shoppingRoughly half of Americans say that choosing healthy foods and beverages Roughly half of Americans say that choosing healthy foods and beverages is very important or extremely important to themis very important or extremely important to them23%29%

7、34%9%3%2%Extremely importantVery importantSomewhat importantNot too importantNot important at allI dont knowQ3.Q3.Which of the following best describes how important choosing healthy foods and beverages is to you?Those earning over$80K,those under age 45,and those with college degrees were more like

8、ly to say this is extremely extremely important important to themThose earning less than$40K and those without college degrees were more likely to say that this is somewhat important somewhat important to themThose earning less than$40K were more likely to say that this is not important at all not i

9、mportant at all to themHEALTHY|APRIL 2023|FOODINSIGHT.ORG3 in 4 say that at least half of the foods and beverages that they purchase 3 in 4 say that at least half of the foods and beverages that they purchase each week are considered healthyeach week are considered healthy13%33%27%22%3%2%AllMostHalf

10、SomeNoneNot sureQ4.Q4.When considering the foods and beverages that you purchase each week,what portion of your purchases would you describe as being healthy food and beverages?Men,those earning$80K+,those under 45,and those with college degrees were more likely to say that allall their weekly purch

11、ases would be described as healthyThose earning less than$40K and those without college degrees were more likely to say that nonenone of their weekly purchases would be described as healthyHEALTHY|APRIL 2023|FOODINSIGHT.ORGAmong those who say that they do not buy any or buy only some healthy foods a

12、nd Among those who say that they do not buy any or buy only some healthy foods and beverages,the majority would buy more healthy items if they were more affordablebeverages,the majority would buy more healthy items if they were more affordableNearly 1 in 4 would do so if it was easier to know which

13、ones were healthy60%43%29%23%17%17%14%3%13%If they were moreaffordableIf they tasted betterIf members of myhousehold wereinterested in eatingthem more oftenIf it was easier toknow whichfoods/beverages werehealthyIf they were easier toprepareIf they had a longershelf-lifeIf they were availableat the

14、places I shopOtherI am not interested inbuying healthy foodsor beveragesQ5Q5.if D-E in Q4 You mentioned that none or only some of your food and beverage purchases are healthy.What factors,if any,would encourage you to buy more healthy foods or beverages?Select all that applyHEALTHY|APRIL 2023|FOODIN

15、SIGHT.ORGAmong those who find it difficult to determine whether a food or beverage is healthy,more than Among those who find it difficult to determine whether a food or beverage is healthy,more than 1 in 3 say they would feel more informed about its healthfulness if it were labeled as“healthy”1 in 3

16、 say they would feel more informed about its healthfulness if it were labeled as“healthy”36%36%35%35%32%32%31%31%25%25%23%23%16%16%2%2%0%0%Knowing how to makehealthy choices on abudgetSeeing foods or beverages labeled as“healthy”Having a generalunderstanding of how toidentify healthy foodsKnowing ho

17、w to choosefoods based on the healthbenefits I seekUnderstanding whichtypes of foods andbeverages I shouldlimit/avoidUnderstanding whichtypes of foods andbeverages I should seekoutUnderstanding/knowingwhat to look for on aNutrition Facts labelOtherNone of the aboveQ6Q6.if D-E in Q1 and/or Q2 What wo

18、uld help you feel more informed about the healthfulness of foods and beverages when grocery shopping?Select your top 2HEALTHY|APRIL 2023|FOODINSIGHT.ORGLimiting processed foods and paying attention to portion sizes are the most common pieces of advice Limiting processed foods and paying attention to

19、 portion sizes are the most common pieces of advice that consumers would give to a friend or family member seeking guidance on how to eat healthierthat consumers would give to a friend or family member seeking guidance on how to eat healthier20%19%17%17%16%13%13%12%12%10%9%7%1%13%Limit theamount ofp

20、rocessedfoods youconsumePay attentionto the portionsizes youconsumePay attentionto the NutritionFacts LabelPay attentionto theingredients liston packagedfoods andbeveragesChooseproducts thatare low inadded sugar,sodium,andsaturated fatPay attentionto the amountof calories youconsumeChooseproducts th

21、atare high inspecificnutrients(e.g.,protein,fiber)Pay attentionto labels andinformation onthe front ofpackagesFocus on youroverall foodchoices,instead of justindividual foodchoicesPrioritizeeating from allfive foodgroupsEat moreplant-basedfoods andbeveragesFocus on eachindividual foodor beveragechoi

22、ceOtherI wouldnt feel comfortable giving advice on thisQ7Q7.Imagine a friend or a family member was asking for your advice on how to eat healthier in general.Realistically,which of the following best describes the type of advice you would give them?Select your top two.HEALTHY|APRIL 2023|FOODINSIGHT.

23、ORGNearly half of consumers say that nutrition labels,statements and/or claims Nearly half of consumers say that nutrition labels,statements and/or claims on the front of packaging on the front of packaging impactsimpacts their food purchasing decisionstheir food purchasing decisions7%10%30%28%20%4%

24、1-no impact2345-significant impactNot sureQ8.Q8.On a scale of 1-5,how much of an impact do nutrition labels,statements and/or claims on the front of product packaging have on your decision to buy foods and beverages?Those earning less than$40K,those age 45-64,and those without college degrees were m

25、ore likely to say that these have no impact no impact on their purchasing decisionThose earning$80K+,African Americans,those under 45,and those with college degrees were more likely to say that these have a significant impact significant impact on their purchasing decisionThose earning less than$40K

26、 and those without college degrees were more likely to say they are not sure not sure how much of an impact these have on their purchasing decisionHEALTHY|APRIL 2023|FOODINSIGHT.ORGNearly half say nutrition labels,statements or claims on the front of packaging Nearly half say nutrition labels,statem

27、ents or claims on the front of packaging are are helpful when determining the healthfulnesshelpful when determining the healthfulness of foods and beveragesof foods and beverages6%11%31%26%21%5%1-Not at all helpful2345-Very helpfulNot sureQ9.Q9.On a scale of 1-5,how much do nutrition labels,statemen

28、ts or claims on the front of product packaging help when it comes to determining the healthfulness of foods and beverages?Those earning$80K+,African Americans,and those with college degrees were more likely to say that these are very helpful very helpful when determining the healthfulness of product

29、sHEALTHY|APRIL 2023|FOODINSIGHT.ORGFew consumers only refer to nutrition labels,statements or claims on the Few consumers only refer to nutrition labels,statements or claims on the front of packaging when determining the healthfulness of a productfront of packaging when determining the healthfulness

30、 of a product11%20%25%16%6%12%10%I only refer to the Nutrition Facts LabelI usually refer to the Nutrition Facts Label,but sometimes look at nutritionlabels,statements or claims on the front of packagingI refer to both to similar degreesI usually refer to nutrition labels,statements or claims on the

31、 front ofpackaging,but sometimes look at the Nutrition Facts LabelI only refer to nutrition labels,statements or claims on the front of packagingI do not refer to either when determining the healthfulness of a productNot sureQ10.Q10.When determining the healthfulness of a product,which of the follow

32、ing best describes how you use the Nutrition Facts label and/or the nutrition labels,statements or claims on the front of food and beverage packaging?HEALTHY|APRIL 2023|FOODINSIGHT.ORGAmericans use nutrition labels,statements or claims on the front of packaging Americans use nutrition labels,stateme

33、nts or claims on the front of packaging in a variety of waysin a variety of ways25%25%25%25%24%24%23%23%23%23%22%22%21%21%21%21%20%20%19%19%18%18%18%18%1%1%16%16%Make moreinformed foodchoices for youand/or yourhouseholdChoose a foodor beveragethat is ahealthy choiceGain generalawareness ofthehealthf

34、ulnessof a food orbeverageMake moreinformed foodchoices foryourselfQuickly accessinformation onthe nutritioncontent offoods andbeveragesHelp youestablishhealthy eatingpatternsChoose foodsand beveragesthat fit acertaindiet/eatingpatternComparesimilarproducts tochoose the onethat best fitsyour nutriti

35、onalneeds orpreferencesHelp you betterunderstandhow a food orbeverage fitsinto youroverall dietQuickly accessinformation onthe nutrientsyou shouldlimit/avoidConsume theappropriateamount of afood orbeverageQuickly accessinformation onthe nutrientsyou shouldconsume moreofOtherNone of theaboveQ11Q11.Wh

36、at,if any,do these nutrition labels,statements,or claims on the front of food and beverage packaging help you do?Select all that apply.HEALTHY|APRIL 2023|FOODINSIGHT.ORGIf consumers saw an FDA“healthy”symbol or label on a food product,If consumers saw an FDA“healthy”symbol or label on a food product

37、,4 in 10 say that the product meets the FDAs definition of a“healthy”food4 in 10 say that the product meets the FDAs definition of a“healthy”food1 in 5 would think that the product is only made with healthy ingredients42%19%16%16%13%13%10%6%2%16%Meets the FDAs definition of a“healthy”foodIs only mad

38、e withhealthy ingredientsContains a certainamount of a foodgroup(e.g.,fruits,vegetables,grains,protein,dairy)Is high in nutrientsthat you should seekout(e.g.,fiber)Contains one ormore food groups(e.g.,fruits,vegetables,grains,protein,dairy)Is natural or organicIs low in nutrientsthat you should limi

39、t(e.g.,added sugars,saturated fat,sodium)Contains only a fewingredientsOtherI dont think this icon or label would be meaningfulQ12Q12.If you saw a U.S.Food and Drug Administration(FDA)“healthy”symbol or label on a food product,what do you think it would mean?Select up to twoThose earning less than$4

40、0K and those over age 65 were more likely to say that they dont think this dont think this icon/label would be meaningfulicon/label would be meaningfulHEALTHY|APRIL 2023|FOODINSIGHT.ORG2%4%38%31%22%4%1-A lot less likely to buy2-Somewhat less likely to buy3-No more or less likely to buy4-Somewhat mor

41、e likely to buy5-Much more likely to buyNot sureQ13.Q13.If you saw a U.S.Food and Drug Administration(FDA)“healthy”symbol or label on a food product,how much would this impact your decision to purchase it?Those earning less than$40K,those over age 65,and those without college degrees were more likel

42、y to say they would be no more or less no more or less likely to buy likely to buy a product with an FDA“healthy”symbol or labelThose earning$80K+,African Americans,those under 45,and those with college degrees said they would be much more likely much more likely to buy a product with an FDA“healthy

43、”symbol or labelMore than half say that they would be more likely to purchase a food product More than half say that they would be more likely to purchase a food product with an FDA“healthy”symbol or labelwith an FDA“healthy”symbol or labelMore than 1 in 3 say this wouldnt impact their purchasing de

44、cisionHEALTHY|APRIL 2023|FOODINSIGHT.ORGNearly 6 in 10 say they would find an FDA“healthy”symbol or label very helpful Nearly 6 in 10 say they would find an FDA“healthy”symbol or label very helpful or extremely helpful if they were looking to purchase a healthy food or beverageor extremely helpful i

45、f they were looking to purchase a healthy food or beverage23%24%32%11%4%5%Extremely helpfulVery helpfulSomewhat helpfulNot too helpfulNot at all helpfulIm not sureQ14.Q14.If you were looking to purchase a healthy food or beverage and you saw a U.S.Food and Drug Administration(FDA)“healthy”symbol or

46、label on a product,how helpful would this symbol be to you?Those earning$80K+and African Americans were more likely to say that they would find an FDA“healthy”symbol or label to be extremely helpfulextremely helpfulWhite people and those over age 65 were more likely to say that they would find an FD

47、A“healthy”symbol or label to be not too helpfulnot too helpfulThose earning less than$40K and those without college degrees were more likely to say they are not sure not sure how helpful they would find an FDA“healthy”symbol or label to beHEALTHY|APRIL 2023|FOODINSIGHT.ORG22%31%38%2%1%7%Significantl

48、y healthierSomewhat healthierHaving the same healthfulness as beforeSomewhat less healthyA lot less healthyNot sureIf consumers noticed that a familiar,previously purchased food product now has an FDA If consumers noticed that a familiar,previously purchased food product now has an FDA“healthy”symbo

49、l or label,half would think that the product is healthier than it was before“healthy”symbol or label,half would think that the product is healthier than it was beforeQ15.Q15.Imagine you are grocery shopping for a product that you are familiar with and have purchased before.If you saw that the produc

50、t now has a symbol or label that indicates that it meets criteria defined by the U.S.Food and Drug Administration(FDA)as being“healthy,”how would this change your perception on the healthfulness of the product?Compared to when I first purchased the product,I would now view it asCompared to when I fi

51、rst purchased the product,I would now view it asMen,those earning$80K+,African Americans,those under 45 and those with college degrees were more likely to say they would now find the product to be significantly healthiersignificantly healthierHEALTHY|APRIL 2023|FOODINSIGHT.ORGAppendix18Q1.On a scale

52、 of 1-5,how easy is it for you to determine whether a food is healthy when grocery shopping?1-Very difficult2345-Very easyNot sureTotal1%4%26%36%29%4%Men1%5%23%37%31%3%Women2%3%28%36%27%4%Less than$40K1%4%30%31%27%6%$40K-$79K1%3%26%41%27%2%$80K+1%4%19%37%37%0%White1%3%26%36%29%5%African American1%2%

53、22%31%38%5%Hispanic/Latinx1%6%29%35%28%1%Under 451%4%24%35%32%3%45-641%3%27%34%32%4%65+1%4%27%43%19%7%Non-college1%4%28%34%27%5%College1%3%21%41%33%2%HEALTHY|APRIL 2023|FOODINSIGHT.ORGQ2.On a scale of 1-5,how easy is it for you to determine whether a beverage is healthy when grocery shopping?1-Very

54、difficult2345-Very easyNot sureTotal1%5%26%35%28%5%Men1%6%23%38%27%6%Women2%4%29%33%28%5%Less than$40K2%5%29%32%26%7%$40K-$79K0%5%26%39%27%2%$80K+1%5%20%38%35%2%White1%5%25%36%28%6%African American3%3%28%30%32%4%Hispanic/Latinx1%5%28%34%29%3%Under 451%5%26%34%29%4%45-640%5%28%33%30%5%65+1%5%22%42%21

55、%8%Non-college1%4%28%34%26%6%College1%5%22%38%32%3%HEALTHY|APRIL 2023|FOODINSIGHT.ORGQ3.Which of the following best describes how important choosing healthy foods and beverages is to you?Extremely importantVery importantSomewhat importantNot too importantNot important at allI dont knowTotal23%29%34%

56、9%3%2%Men25%27%32%10%4%2%Women21%29%36%9%3%2%Less than$40K20%22%39%11%5%3%$40K-$79K14%40%34%10%2%0%$80K+41%27%25%7%1%0%White23%28%32%11%4%2%African American31%26%36%4%2%0%Hispanic/Latinx19%32%42%1%2%4%Under 4531%27%29%7%3%3%45-6420%26%39%10%4%1%65+12%36%35%12%4%1%Non-college17%25%39%11%4%3%College35

57、%35%22%6%1%0%HEALTHY|APRIL 2023|FOODINSIGHT.ORGQ4.When considering the foods and beverages that you purchase each week,what portion of your purchases would you describe as being healthy food and beverages?AllMostHalf Some NoneNot sureTotal13%33%27%22%3%2%Men16%33%26%22%2%2%Women10%32%27%23%5%2%Less

58、than$40K11%27%29%24%5%3%$40K-$79K9%36%29%25%1%1%$80K+22%38%22%17%1%1%White11%35%23%25%4%2%African American20%36%26%14%2%3%Hispanic/Latinx11%25%38%19%2%4%Under 4518%32%28%15%3%4%45-6412%28%27%29%4%0%65+2%42%23%29%2%2%Non-college10%27%30%26%5%3%College19%44%20%15%1%0%HEALTHY|APRIL 2023|FOODINSIGHT.ORG

59、Q5.if D-E in Q4 You mentioned that none or only some of your food and beverage purchases are healthy.What factors,if any,would encourage you to buy more healthy foods or beverages?Select all that applyIf they were more affordableIf they were available at the places I shopIf they were easier to prepa

60、reIf it was easier to know which foods/beverages were healthyIf they tasted betterIf they had a longer shelf-lifeIf members of my household were interested in eating them more oftenOtherI am not interested in buying healthy foods or beveragesTotal60%14%17%23%43%17%29%3%13%Men56%13%22%25%44%15%29%1%1

61、6%Women63%14%14%21%42%18%30%4%11%Less than$40K62%10%16%18%41%16%28%5%16%$40K-$79K70%19%11%24%43%21%22%0%8%$80K+44%20%32%34%48%14%44%0%8%White59%10%18%20%41%15%27%4%16%African American67%28%11%34%53%21%43%0%0%Hispanic/Latinx70%21%20%23%31%22%28%0%7%Under 4565%16%19%26%41%21%38%2%10%45-6459%14%15%20%4

62、3%13%23%4%10%65+53%11%20%24%44%18%30%2%22%Non-college60%14%15%22%40%15%28%3%14%College59%14%27%27%51%24%34%1%9%Q6.if D-E in Q1 and/or Q2 What would help you feel more informed about the healthfulness of foods and beverages when grocery shopping?Select your top 2HEALTHY|APRIL 2023|FOODINSIGHT.ORGHavi

63、ng a general understanding of how to identify healthy foodsSeeing foods or beverages labeled as healthyUnderstanding/knowing what to look for on a Nutrition Facts labelUnderstanding which types of foods and beverages I should limit/avoidUnderstanding which types of foods and beverages I should seek

64、outKnowing how to make healthy choices on a budgetKnowing how to choose foods based on the health benefits I seekOtherNone of the aboveTotal32%35%16%25%23%36%31%2%0%Men36%39%15%26%19%31%31%2%0%Women24%32%17%25%28%39%32%3%0%Less than$40K37%30%18%15%19%39%37%4%0%$40K-$79K31%49%16%23%11%39%32%0%0%$80K+

65、20%37%4%49%44%19%27%0%0%White30%31%16%24%24%42%29%3%0%African American43%50%13%13%11%44%26%0%0%Hispanic/Latinx36%38%26%14%16%33%38%0%0%Under 4523%32%16%20%18%40%49%2%0%45-6439%40%12%33%37%29%11%0%0%65+41%37%23%24%13%38%19%4%0%Non-college28%37%18%23%19%38%34%2%0%College38%31%11%29%31%32%25%3%0%Q7Q7.I

66、magine a friend or a family member was asking for your advice on how to eat healthier in general.Realistically,which of the following best describes the type of advice you would give them?Select your top two.Limit the amount of processed foods you consumePay attention to the portion sizes you consum

67、ePay attention to the ingredients list on packaged foods and beveragesPay attention to the Nutrition Facts LabelChoose products that are low in added sugar,sodium,and saturated fatPay attention to the amount of calories you consumeChoose products that are high in specific nutrients(e.g.,protein,fibe

68、r)Total20%19%17%17%16%13%13%Men18%15%17%18%16%14%17%Women22%22%17%15%17%12%10%Less than$40K19%19%16%15%15%15%12%$40K-$79K22%22%16%17%20%12%12%$80K+19%16%19%20%16%13%17%White23%19%16%14%17%11%11%African American16%17%18%21%11%16%19%Hispanic/Latinx14%20%16%16%21%18%14%Under 4517%17%15%16%14%16%19%45-6

69、420%19%18%19%17%14%10%65+25%20%17%15%19%6%8%Non-college18%19%16%16%16%14%13%College23%18%18%19%18%12%15%Q7.Imagine a friend or a family member was asking for your advice on how to eat healthier in general.Realistically,which of the following best describes the type of advice you would give them?Sele

70、ct your top two.Pay attention to labels and information on the front of packageFocus on your overall food choices,instead of just individual food choicesPrioritize eating from all five food groupsEat more plant-based foods and beveragesFocus on each individual food or beverage choiceOtherI wouldnt f

71、eel comfortable giving advice on thisTotal12%12%10%9%7%1%13%Men13%15%9%10%9%1%12%Women12%9%12%7%6%1%15%Less than$40K11%9%11%6%5%1%18%$40K-$79K13%13%12%8%8%1%8%$80K+15%16%9%13%10%0%6%White13%12%11%8%7%1%15%African American14%13%10%9%7%0%9%Hispanic/Latinx11%11%8%9%8%1%12%Under 4514%12%11%11%9%0%10%45-

72、6411%11%10%7%7%1%13%65+12%13%11%7%3%1%19%Non-college13%10%10%7%7%1%16%College11%15%11%11%8%1%7%HEALTHY|APRIL 2023|FOODINSIGHT.ORGQ8.Q8.On a scale of 1-5,how much of an impact do nutrition labels,statements and/or claims on the front of product packaging have on your decision to buy foods and beverag

73、es?1 1-no impactno impact2 23 34 45 5-significant significant impactimpactNot sureNot sureTotal7%10%30%28%20%4%Men6%10%26%32%22%3%Women8%11%33%25%19%4%Less than$40K10%10%32%26%17%5%$40K-$79K6%11%31%34%16%2%$80K+3%10%24%31%31%1%White9%12%30%26%18%4%African American4%4%22%25%40%6%Hispanic/Latinx4%7%38

74、%33%16%2%Under 454%6%28%34%25%3%45-6410%13%32%23%18%4%65+9%17%30%27%13%5%Non-college9%10%33%26%18%5%College3%12%23%34%26%2%HEALTHY|APRIL 2023|FOODINSIGHT.ORGQ9.Q9.On a scale of 1-5,how much do nutrition labels,statements or claims on the front of product packaging help when it comes to determining t

75、he healthfulness of foods and beverages?1 1-Not at all Not at all helpfulhelpful2 23 34 45 5-Very helpfulVery helpfulNot sureNot sureTotal6%11%31%26%21%5%Men6%11%28%28%22%4%Women6%10%33%24%21%5%Less than$40K8%9%35%24%18%6%$40K-$79K4%13%35%30%17%2%$80K+5%12%20%28%33%2%White8%13%29%24%21%5%African Ame

76、rican3%5%27%28%32%6%Hispanic/Latinx3%6%41%27%20%3%Under 455%7%29%30%25%5%45-647%12%34%22%21%4%65+8%18%32%24%13%5%Non-college7%10%36%23%18%6%College4%12%21%33%27%1%HEALTHY|APRIL 2023|FOODINSIGHT.ORGQ10.Q10.When determining the healthfulness of a product,which of the following best describes how you u

77、se the Nutrition Facts label and/or the nutrition labels,statements or claims on the front of food and beverage packaging?I only refer to the Nutrition Facts LabelI usually refer to the Nutrition Facts Label,but sometimes look at nutrition labels,statements or claims on the front I refer to both to

78、similar degreesI usually refer to nutrition labels,statements or claims on the front of packaging,but sometimes look at the NutritionI only refer to nutrition labels,statements or claims on the front of packagingI do not refer to either when determining the healthfulness of a productNot sureTotal11%

79、20%25%16%6%12%10%Men10%22%22%19%8%11%9%Women12%18%28%14%5%13%11%Less than$40K11%15%27%15%4%16%12%$40K-$79K8%23%25%19%8%11%7%$80K+14%25%25%18%9%7%2%White12%22%23%12%6%15%9%African American10%17%36%16%5%4%13%Hispanic/Latinx10%19%25%22%4%10%11%Under 458%21%22%22%8%7%11%45-6413%18%29%10%6%15%8%65+14%21%

80、25%12%2%18%7%Non-college10%15%27%16%6%14%12%College13%29%22%17%7%7%5%Q11Q11.What,if any,do these nutrition labels,statements,or claims on the front of food and beverage packaging help you do?Select all that apply.Make more informed food choices for you and/or your householdChoose a food or beverage

81、that is a healthy choiceGain general awareness of the healthfulness of a food or beverageMake more informed food choices for yourselfQuickly access information on the nutrition content of foods and beveragesHelp you establish healthy eating patternsTotal25%25%24%23%23%22%Men26%23%25%23%23%22%Women22

82、%27%23%22%22%21%Less than$40K21%22%21%21%18%20%$40K-$79K29%29%29%25%27%24%$80K+27%25%24%24%29%24%White25%24%26%24%25%21%African American25%25%22%21%21%24%Hispanic/Latinx26%33%22%24%23%21%Under 4523%24%22%21%23%21%45-6424%25%25%21%21%22%65+28%28%29%29%25%22%Non-college23%25%23%24%20%21%College27%24%2

83、7%21%28%23%HEALTHY|APRIL 2023|FOODINSIGHT.ORGQ11Q11.What,if any,do these nutrition labels,statements,or claims on the front of food and beverage packaging help you do?Select all that applyChoose foods and beverages that fit a certain diet/eating patternCompare similar products to choose the one that

84、 best fits your nutritional needs or preferencesHelp you better understand how a food or beverage fits into your overall dietQuickly access information on the nutrients you should limit/avoidConsume the appropriate amount of a food or beverageQuickly access information on the nutrients you should co

85、nsume more ofOther(please specify)None of the aboveTotal21%21%20%19%18%18%1%16%Men21%24%25%22%22%21%2%15%Women20%18%16%16%14%16%1%18%Less than$40K21%17%16%17%16%16%1%21%$40K-$79K20%21%18%19%16%19%1%13%$80K+22%26%31%24%25%23%1%9%White21%18%19%18%16%16%1%18%African American20%27%23%24%24%25%0%15%Hispa

86、nic/Latinx21%25%19%21%20%22%2%16%Under 4523%24%22%21%22%20%0%14%45-6418%16%17%15%18%17%1%17%65+21%24%21%20%11%16%2%21%Non-college21%20%17%16%17%16%1%19%College21%23%27%24%21%22%1%10%HEALTHY|APRIL 2023|FOODINSIGHT.ORGQ12Q12.If you saw a U.S.Food and Drug Administration(FDA)“healthy”symbol or label on

87、 a food product,what do you think it would mean?Select up to twoMeets the FDAs definition of a“healthy”foodContains one or more food groupsContains a certain amount of a food groupIs high in nutrients that you should seek outIs low in nutrients that you should limitIs natural or organicIs only made

88、with healthy ingredientsContains only a few ingredientsOtherI dont think this icon or label would be meaningfulTotal42%13%16%16%10%13%19%6%2%16%Men38%15%18%19%12%15%22%7%2%14%Women46%11%14%13%9%12%17%6%2%18%Less than$40K42%11%18%14%9%9%16%6%2%21%$40K-$79K44%12%12%17%11%17%24%4%3%12%$80K+41%20%21%19%

89、11%16%23%11%0%9%White45%10%15%15%10%11%19%6%1%19%African American32%15%22%25%12%13%14%8%3%12%Hispanic/Latinx40%17%14%13%5%22%20%6%4%13%Under 4534%18%19%19%11%19%21%9%3%11%45-6447%9%16%14%10%10%19%5%1%17%65+54%9%9%12%11%5%15%3%2%26%Non-college42%11%16%14%9%14%19%6%2%17%College43%18%16%19%12%11%20%8%1

90、%13%HEALTHY|APRIL 2023|FOODINSIGHT.ORGQ13.Q13.If you saw a U.S.Food and Drug Administration(FDA)“healthy”symbol or label on a food product,how much would this impact your decision to purchase it?1-A lot less likely to buy2-Somewhat less likely to buy3-No more or less likely to buy4-Somewhat more lik

91、ely to buy5-Much more likely to buyNot sureTotal2%4%38%31%22%4%Men1%4%36%32%23%3%Women2%3%39%30%21%5%Less than$40K3%4%43%27%18%6%$40K-$79K2%3%35%39%19%2%$80K+0%2%29%33%34%1%White2%4%40%29%20%5%African American0%3%30%26%36%5%Hispanic/Latinx2%2%34%38%22%3%Under 451%4%31%32%28%4%45-643%3%40%30%22%4%65+

92、2%4%48%30%10%6%Non-college2%4%41%29%19%5%College1%2%31%35%29%2%HEALTHY|APRIL 2023|FOODINSIGHT.ORGQ14.Q14.If you were looking to purchase a healthy food or beverage and you saw a U.S.Food and Drug Administration(FDA)“healthy”symbol or label on a product,how helpful would this symbol be to you?Extreme

93、ly helpfulVery helpfulSomewhat helpfulNot too helpfulNot at all helpfulIm not sureTotal23%24%32%11%4%5%Men24%27%31%10%3%4%Women22%21%34%11%5%7%Less than$40K20%20%36%11%5%7%$40K-$79K19%31%33%12%3%3%$80K+31%28%26%10%3%1%White21%23%32%14%5%6%African American33%26%25%5%3%8%Hispanic/Latinx26%25%33%8%2%6%

94、Under 4526%27%29%9%2%6%45-6426%21%36%7%6%4%65+8%22%36%21%7%6%Non-college21%23%35%11%4%7%College26%28%27%11%5%3%HEALTHY|APRIL 2023|FOODINSIGHT.ORGQ15.Q15.Imagine you are grocery shopping for a product that you are familiar with and have purchased before.If you saw that the product now has a symbol or

95、 label that indicates that it meets criteria defined by the U.S.Food and Drug Administration(FDA)as being“healthy,”how would this change your perception on the healthfulness of the product?Compared to when I first purchased the product,I would now view it asSignificantly healthierSomewhat healthierH

96、aving the same healthfulness as beforeSomewhat less healthyA lot less healthyNot sureTotal22%31%38%2%1%7%Men26%31%36%2%1%5%Women18%31%39%2%1%9%Less than$40K18%31%40%1%1%9%$40K-$79K16%36%40%3%1%3%$80K+36%30%30%1%0%2%White22%31%38%1%1%8%African American33%30%28%1%1%7%Hispanic/Latinx18%35%39%1%1%6%Under 4527%31%31%2%1%8%45-6422%31%39%2%0%6%65+9%32%51%2%1%5%Non-college17%31%41%2%1%8%College32%32%31%1%1%3%HEALTHY|APRIL 2023|FOODINSIGHT.ORGinfoific.orgFoodInsightfoodinsightFoodInsightTVific.org|foodinsight.orgFoodInsightfoodinsightInternational Food Information Council36