1、E-commerceSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in the E-commer

2、ce industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content Strategye-Commerce brands-examples43.40%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsSince January 2022,the average number of interactions with postings has dropped on Instagram by 43

3、.40%.However,the post-interaction rate on Twitter and Facebook has remained constant.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry In the last 12 months,brands in the E-commerce category shared:54.50%phot

4、os 17.72%links 15.66%albums 11.36%videos 0.74%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry Po

5、sts types on InstagramIn the last 12 months,brands in the E-commerce category shared:53.20%photos 18.29%reels 21.79%carousels 6.70%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry Posts types on TwitterIn the last 12

6、months,brands in the E-commerce category shared:55.01%status 25.00%links 16.26%photos 3.71%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.17%Avg.engagement rate per post for video Videos perform best in terms of organic performance on Facebook worldwide.Videos(0.17

7、%)are followed by music,which have a 0.12%engagement rate.Posts performanceon FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry 1.21%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,wi

8、th an average engagement rate of 1.21%,followed by photos,with an average engagement rate of 0.70%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry Organic performance of posts types on Instagram0.09%Average engagement rate

9、per post for videoIn terms of organic performance on Twitter worldwide,videos perform best,with an average engagement rate of 0.09%,which is 0.0001%more than the 2nd highest post type,photo.Posts performanceon TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecomme

10、rce industry Organic performance of posts types on TwitterAverage engagement rate and distribution of engagement rate on Facebook,Instagram,and Twitter.Overall engagement data shows that E-commerce-related brands have established a more significant niche on Instagram.On the other hand,E-commerce-rel

11、ated posts have been shared the most on Twitter.Organic EngagementAverage engagement rate per post across all platforms0.54%Average engagement rate per postWith an average engagement rate of 0.54%per post,Instagram remains the most engaging medium for the E-commerce sector.Instagramthe most engaging

12、 platformDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry 0.08%AVG.ENGAGEMENT RATE PER POSTFACEBOOK Engagement rate over time on FacebookDistribution of engagement rate on FacebookFrom January to August 2022,the avg.engagement rate per post on Facebook

13、has tried to remain constant.Even though there can be seen significant growth in September 2022,the avg.engagement rate per post for the E-commerce industry is lower than the avg.engagement rate for all sectors(0.16%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecomm

14、erce industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry 0.53%AVG.ENGAGEMENT RATE PER POSTINSTAGRAM Engagement rate over time on InstagramDistribution of engagement rate on InstagramFrom January to mid-September 2022,the avg.engagement rate per po

15、st on Instagram has tried to remain constant.Even though there can be seen significant growth in October 2022,the avg.engagement rate per post for the E-commerce industry is lower than the avg.engagement rate for all sectors(0.88%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data

16、 for the Ecommerce industry 0.01%AVG.ENGAGEMENT RATE PER POSTTWITTEREngagement rate over time on TwitterDistribution of engagement rate on TwitterFrom January to February 2022,the avg.engagement rate per post on Twitter has tried to remain constant.Even though there can be seen significant growth in

17、 February 2022,the avg.engagement rate per post for the E-commerce industry is lower than the avg.engagement rate for all sectors(0.03%).Posts per week between platforms35.65Average posts per weekBetween January 2022 and December 2022,E-commerce brands shared 5.79-Instagram posts,6.83-Facebook posts

18、,and 35.65 Twitter posts per week.Posting frequency on TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Ecommerce industry Improve your social media strategy with Socialinsider All in one place for competitor research and social media analytics Ready to download so

19、cial media reports Review the performance of certain social postsBook a demoFacebook engagement rate per post(by followers)Facebook engagement rate per post is calculated as the sum of reactions,comments and shares on the post divided by the total number of fans that page has.The result is then mult

20、iplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rate per post is calculated as the sum of likes and comments on the post divided by the total number of followers that profile has.The result is then multiplied by 100.Twitter engagement rate per post(by followers)Twi

21、tter engagement rate per post is calculated as the sum of likes and Retweets received on the Tweet divided by the total number of followers that profile has.The result is then multiplied by 100.Average Posts per DayThe average number of posts published in a day in the selected time period.This is ca

22、lculated as the total number of posts divided by the number of days in the interval of the selected time period.InteractionsThe number of interactions(comments,reactions,shares)received for the posts published in the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts5,411,0001,922,488,0002,198,000662,254,0001,660,0003,077,597,000Methodology