1、Social Media IndustryBenchmarks Study2023 EditionTimeframe:Jan 2022-December 2022Sample:Socialinsider data worldwideBelow youll discover a couple of social mediaengagement benchmarks and trends that will help youbetter understand the social media landscape in 2023TikToks average engagement rate-calc

2、ulated by followers-is4.25%,while the engagement rate by views is 5.10%.Instagram records an average engagement rate of 0.60%,thatscontinuously decreasing.Reels represent the best-performing content type onInstagram,generating double the engagement of the otherpost formats.Overall,Facebooks engageme

3、nt rate is located at an averageof 0.15%.Key engagement takeawaysSocial media engagement benchmarks4.25%Even if TikTok is the mostengaging social media platform,from year to year,it registerssignificant drops in engagement.Average TikTok engagement rate(by followers)Timeframe:Jan 2022December 2022Sa

4、mple:Socialinsider data worldwide TikTokInstagramFacebookTwitter4.25%0.60%0.15%0.05%Social media engagement rates evolution28%Despite being the most engagingsocial platform,TikToksengagement is slowly decreasingyear over year.YoY engagement rate decreaseon TikTokTimeframe:Jan 2022December 2022Sample

5、:Socialinsider data worldwide TikTokInstagramFacebookTwitterMost engaging industries on TikTok7.69%This is the most engagingindustry on TikTok at themoment.The FMCG-Beverages TikTokaverage engagement rateTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide 7.69%6.92%5.93%5.78%5.23%4.76

6、%4.55%4.01%3.74%3.48%3.22%2.51%Most engaging industries on Instagram0.96%This is the most engagingindustry on Instagram at themoment.The FMCG-Food industrysaverage Instagram engagementrateTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide 0.96%0.94%0.92%0.91%0.89%0.78%0.78%0.70%0.49%

7、0.44%0.42%0.36%Instagram content engagement0.93%Reels make for the mostengaging content type onInstagram.Instagram Reels averageengagement rateTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide 0.93%0.47%0.47%0.43%Most engaging industries on Facebook0.46%This is the most engagingindu

8、stry on Facebook at themoment.The FMCG-Beverages industrysaverage Facebook engagementrateTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide Facebook content engagement0.18%Status posts represent the best-performing content type onFacebook,alongside videos.Average engagement rate fors

9、tatus posts on FacebookTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide 0.18%0.11%0.15%0.17%0.09%Most engaging industries on Twitter0.10%This is the most engagingindustry on Twitter at themoment.The Arts&Crafts industryaverage Twitter engagementrateTimeframe:Jan 2022December 2022Sa

10、mple:Socialinsider data worldwide Airlines5.78%Instagram engagement rate:0.94%Facebook engagement rate:0.23%Twitter engagement rate:0.01%Average engagement rate onTikTokTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide TikTokInstagramFacebookTwitterArts&Crafts3.22%Instagram engageme

11、nt rate:0.92%Facebook engagement rate:0.20%Twitter engagement rate:0.10%Average engagement rate onTikTokTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide TikTokInstagramFacebookTwitterAutomotive4.55%Instagram engagement rate:0.78%Facebook engagement rate:0.26%Twitter engagement rate

12、:0.06%Average engagement rate onTikTokTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide TikTokInstagramFacebookTwitterBeauty3.48%Instagram engagement rate:0.44%Facebook engagement rate:0.14%Twitter engagement rate:0.05%Average engagement rate onTikTokTimeframe:Jan 2022December 2022S

13、ample:Socialinsider data worldwide TikTokInstagramFacebookTwitterFMCG-Beverages3.48%Instagram engagement rate:0.89%Facebook engagement rate:0.42%Twitter engagement rate:0.08%Average engagement rate onTikTokTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide TikTokInstagramFacebookTwit

14、terFashion2.51%Instagram engagement rate:0.36%Facebook engagement rate:0.05%Twitter engagement rate:0.07%Average engagement rate onTikTokTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide TikTokInstagramFacebookTwitterFMCG-Food6.92%Instagram engagement rate:0.96%Facebook engagement r

15、ate:0.38%Twitter engagement rate:0.08%Average engagement rate onTikTokTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide TikTokInstagramFacebookTwitterHome&Living 4.76%Instagram engagement rate:0.49%Facebook engagement rate:0.16%Twitter engagement rate:0.08%Average engagement rate on

16、TikTokTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide TikTokInstagramFacebookTwitterJewelry4.01%Instagram engagement rate:0.42%Facebook engagement rate:0.09%Twitter engagement rate:0.09%Average engagement rate onTikTokTimeframe:Jan 2022December 2022Sample:Socialinsider data worldw

17、ide TikTokInstagramFacebookTwitterMagazines&Journals5.93%Instagram engagement rate:0.70%Facebook engagement rate:0.07%Twitter engagement rate:0.02%Average engagement rate onTikTokTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide TikTokInstagramFacebookTwitterMedia Industry3.74%Insta

18、gram engagement rate:0.78%Facebook engagement rate:0.11%Twitter engagement rate:0.03%Average engagement rate onTikTokTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide TikTokInstagramFacebookTwitterTravel5.23%Instagram engagement rate:0.91%Facebook engagement rate:0.19%Twitter engage

19、ment rate:0.04%Average engagement rate onTikTokTimeframe:Jan 2022December 2022Sample:Socialinsider data worldwide TikTokInstagramFacebookTwitterMethodologyFacebook engagement rate per post(by followers)Facebook engagement rate per post is calculatedas the sum of reactions,comments and shares onthe p

20、ost divided by the total number of fans thatpage has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rate per post is calculated asthe sum of likes and comments on the post dividedby the total number of followers that profile has.The result i

21、s then multiplied by 100.Twitter engagement rate per post(by followers)Twitter engagement rate per post is calculated asthe sum of likes and Retweets received on the Tweetdivided by the total number of followers that profilehas.The result is then multiplied by 100.TikTok engagement rate per post(byf

22、ollowers)TikTok engagement rate is calculated as the sum oflikes,comments,and shares on the post divided bythe total number of followers that the profile has.The result is then multiplied by 100.Improve your socialmedia strategy withSocialinsider All in one place for competitor researchand social media analytics Ready to download social media reports Review the performance of certain socialpostsBook a demo