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1、Super Bowl LVIILVIICreative Rewind5 Key Themes Emerging from the Work Showcased During the Show,Analyzed Through the Lens of Cultural Fluency A Network Designed For Whats Next 2ForewordForewordThe programming built around the Super Bowl the annual championship final game in the NFL is possibly the l
2、ast tenet of mass communication advertising in the U.S.,a one-in-a-kind opportunity to reach hundreds of millions of American viewers at once in an increasingly fragmented media landscape.In fact,the advertising component of the show has become so prevalent that several brands release their commerci
3、als,or previews of them,in the weeks leading up to it,very much like film production companies and distributors do with teasers and trailers for major upcoming movie releases.The scale of the event and the size of its The scale of the event and the size of its audience lead most brands to play it sa
4、fe.audience lead most brands to play it safe.While the creative work showcased and celebrated in other cultural landmark events with such a broad audience appeal has arguably become more unconventional as of late(for instance,the Academy Awards celebrating their first non-English speaking Best Pictu
5、re recipient in 2020,with Parasites victory),our analysis shows marketers continue to rely on humor and proven pop culture markers(whether its Top 40 musical artists or old movies engrained in the American collective imagination)to ensure their Super Bowl ads are hits.Super Bowl LVII also happened t
6、o take place Super Bowl LVII also happened to take place during Black History Month.during Black History Month.While we firmly believe brands multicultural efforts should absolutely not be confined within calendarized celebrations,this serves as another reminder of how,in several commercials created
7、 for the big event,safe translated into unspecific and unrepresentative of diverse voices,points of view,and experiences.As P&Gs Marc Pritchard As P&Gs Marc Pritchard said at the latest said at the latest ANA Masters of Marketing ANA Masters of Marketing conferenceconference,when brands chase the ge
8、neral,when brands chase the general market they end up feeling and sounding market they end up feeling and sounding generic.generic.1 1Thus,as we analyze the major themes that emerged in this years Super Bowl creative work in this report,we apply the lens of cultural fluency to discuss why marketers
9、 were drawn to each theme in their attempt to connect with as many viewers as possible and,at the same time,whether while approaching each theme marketers did or did not miss out on the opportunity to tell specific and unique stories,helping audience members connect with the experiences of other gro
10、ups.Super Bowl LVII Creative RewindA Network Designed For Whats Next 3ContentsContentsi.i.Cultural Fluency:An Introductionii.ii.What We Saw During the Super Bowl Showiii.iii.5 Key Themes:01 Celebrities Used Authentically02 The Revitalization of Nostalgia03 Music to Drive Brand Benefits04 Partnership
11、s to Drive Efficiency05 Emotional Storytellingiv.iv.Closing ThoughtsSuper Bowl LVII Creative RewindA Network Designed For Whats Next 4Cultural Fluency:An Introductioni.Super Bowl LVII Creative RewindA Network Designed For Whats Next 5How can brands be more inclusive?How can agencies develop more inc
12、lusive and culturally relevant creative?The answer is notmere curated representation,a check the box exercise through casting.Inclusive marketing and advertising demand that we let go of the fear that diverse perspectives and stories will alienate.We need to fully embrace that the very fabric of the
13、 country in which we live is made up of many cultures,stories,perspectives,experiences,joys,and pains.While were aiming for mass reach and resonance(which all brands should),the specificity of some stories shouldnt all blend together into one big melting pot.Lets appreciate them for what they are sp
14、ecific and unique stories to be told for others to connect with someone elses lived experience.Inclusive work isnt political.It isnt woke.Its simply good advertising.Good for culture and good for business.Grounding Thoughts on Cultural FluencyGrounding Thoughts on Cultural FluencySuper Bowl LVII Cre
15、ative RewindA Network Designed For Whats Next 6The Tenets of Cultural Fluency The Tenets of Cultural Fluency IntersectionalityIntersectionalityA view of the full person understanding the complex mix of identities that make people who they are:race/ethnicity,age,gender identity,sexual orientation,soc
16、ioeconomic status,disability,immigration status,education.Intersectionality is not just about over-lapping identities,but understanding how those overlaps may lead to discrimination and/or under-representation.As Sojourner Truth said,“Aint I a woman?”CounterCounter-stereotypingstereotypingActively a
17、nd intentionally flipping stereotypical narratives in the work that we create.From the obvious stereotypes to the less or non-obvious ones.NuanceNuanceIdentifying the small things”that have a tremendous impact on the authenticity and accuracy of the work-the artifacts and in-betweens,the codes,envir
18、onments,language of cultures and communities to which people belong and navigate.Definition:Definition:Cultural Fluency is the way forward to identifying and understanding the nuanced stories that define diverse groups of people.And telling those stories at scale.We go beyond race and ethnicity,inco
19、rporating gender identity,sexual orientation,age,disability,size and other dimensions of identity to our understanding of people.Super Bowl LVII Creative RewindA Network Designed For Whats Next 7What We Saw During the Super Bowl Showii.Super Bowl LVII Creative RewindA Network Designed For Whats Next
20、 8The Dentsu Creative Cultural Fluency team watched the Super Bowl ads like most of the 112.3 million viewers did in real time during the game.While we watched,we counted quantifying representation in aggregate across the ads.When Ad Age released a report on the waning DE&I commitments in this years
21、 Super Bowl,we thought we were going to have to pivot.That moment was fleeting.Thank you,Ad Age,for doing the work to quantify progress.Were all in this together.Were adding a different quantifiable perspective to that story that builds upon the conversations and progress,or lack thereof,that our in
22、dustry has been reckoning with for a long time.Before we dig into the numbers that contribute to our perspective,we want to share a few observations:Black athletes and entertainers fit a moldBlack athletes and entertainers fit a moldWhen Black celebrities(in sports and entertainment)were brought int
23、o the world of advertising,they were brought in to play a role.Oftentimes,we saw them playing their expected part typically as an athlete or an entertainer.However,we did not see the full breath of their lived experience.An example of this is Serena Williams who took on the role as a golfer in the M
24、ichelob Ultra ad or as an inspirational coach(a speech borrowed from Any Given Sunday)in Rmy Martins debut Super Bowl spot.And Diddy was,of course,in the recording studio.On the other hand,Miles Teller,a White actor who many know better by the name Rooster,appeared in a Bud Light ad enjoying a beer
25、in his living room while dancing with his wife.If were ok with seeing BIPOC talent as entertainers,why do marketers believe that the everyday experiences of diverse communities cant resonate at scale?Diversity happens in the backgroundDiversity happens in the backgroundAdAge quantified the lack of d
26、iversity among leads in Super Bowl ads.We observed that diversity was more often present in the background,as support and surround sound.Within a group,we saw LGBTQIA+representation(if you werent paying close attention,you likely missed it),size diversity(a secondary character 20 seconds into a:30 s
27、pot).Inclusion is out of balanceInclusion is out of balanceWe loved the Bud Light ad.Who cant relate to the dreaded“hold music”?We debated the Kia binky dad spot.Some thought it felt privileged and lacked diversity;others on our team related as parents who can never get it right,no matter how hard w
28、e try.Theres nothing wrong with ads centering stories on White people dancing in their homes,vacationing at ski resorts.The inherent problem with the Super Bowl advertising was the balance of other stories diverse families,communities sharing authentic,relatable stories with their families,their pet
29、s,their partners.We applaud Bass Pro Shops and Cabelas for including a Black father and his son fishing,an activity where people of color are typically not represented.The Super Bowl:How marketers see the world on The Super Bowl:How marketers see the world on display on the biggest night in advertis
30、ingdisplay on the biggest night in advertisingSuper Bowl LVII Creative RewindA Network Designed For Whats Next 9In all the ads shown during the game,in aggregate only 7 people who would be classified as plus size appeared in ads.Of all the Super Bowl ads in aggregate,only18 Asian Americas appeared.I
31、n addition,the intersection of gender and race among Asian Americansskewed female.In other DentsuCreative Cultural Fluency team studies,we see a pattern of Asian American men being disproportionately under-represented vs.Asian American women.Roughly 3 in 5(62 percent)Asian Americans said they“rarely
32、”or“never”see people who look like they do in advertising materials such as TV commercials or sponsored content posts on social media.5 5”Connecting with GenZ”is a common refrain among marketers.Interestingly,Super Bowl ads bucked this trend as 135 people were over the age of 45(given our best asses
33、sment of age!).Ageism is pervasive in social culture,work culture and advertising.Countering this issue on the worlds biggest night in advertising was an inclusive win for brands.Quantitative AnalysisQuantitative AnalysisWe counted dimensions of representation beyond race and ethnicity to better gau
34、ge the way in which marketers view the world.3 3How do brands show up and represent people when theyre reaching 112.3 million people?Who makes it into the palatable middle and who is left on the fringes?7 73939Only 39 people across all of the ads had dark skin tone while 146 had light to medium brow
35、n 146 had light to medium brown skin toneskin tone.Colorism is defined as prejudice or discrimination towards people with a darker skin tone.Oftentimes,marketers cast“racially ambiguous”models/actors to be more neutral and appeal to a wider audience without considering the impact of those decisions
36、on communities of color.4 41818135135Super Bowl LVII Creative RewindA Network Designed For Whats Next 10Key Themesiii.Super Bowl LVII Creative RewindA Network Designed For Whats Next 11Key Themes OverviewKey Themes Overview0101Celebrities Used Celebrities Used AuthenticallyAuthentically02 02 Revital
37、ization of Revitalization of NostalgiaNostalgia0303Music to Drive Brand Music to Drive Brand BenefitsBenefits0404Partnerships to Drive Partnerships to Drive EfficiencyEfficiency0505Emotional Emotional StorytellingStorytellingSuper Bowl LVII Creative RewindA Network Designed For Whats Next 12Celebrit
38、ies Used AuthenticallyA roster of A-list celebrities have been leveraged across the board,yet with big names comes big hope that people will remember what brand each celebrity is attached to.0 10 1Super Bowl LVII Creative RewindA Network Designed For Whats Next 13Bud LightBud Light“Hold|Easy to drin
39、k,easy to enjoy”What We SawWhat We SawMiles Teller,his wife and their French bulldog dance light-heartedly to hold music while drinking a Bud Light as theyre remain on the line with a customer service representative.The commercial moves away from Bud Lights historically heavy humor to show a more au
40、thentic representation of the Teller family,and their personality;not only Tellers role in Top Gun:Maverick,but also the duos personality across social media.Cultural Fluency Lens/CommentCultural Fluency Lens/CommentDo your thing,Miles and Keleigh.We can all relate to the moment when youre on hold.D
41、o you dance?Sing?Roll your eyes?Its a personal,authentic moment that was shared among millions who likely felt:I get it.Kaleigh was a key character,in the foreground,central to the story and the brand.A win for gender inclusion.As we watched the ads throughout the night,the balance of inclusion of o
42、thers stories was absent.Implications For BrandsImplications For BrandsCreate a campaign more authentically to the personality of the celebrity,versus placing a celebrity into a brand commercial.Dont feel the need to force product usage.Source:AB InBevA Network Designed For Whats Next 14DoritosDorit
43、os“Try Another Angle”What We SawWhat We SawRapper Jack Harlow,24,takes to triangle-playing after becoming mesmerized by the shape of Doritos chips.In the spot,he creates a cultural zeitgeist amongst triangles in general,and then gets outdone by non other than Elton John at awards show for playing th
44、e triangle.The spot brings together an unlikely trio in three cross-generational artists:Jack,Missy and Elton John.Cultural Fluency Lens/CommentCultural Fluency Lens/CommentWhile the trio felt precisely curated,we cant fault Doritos for taking the step in bringing together artists from different bac
45、kgrounds and genres.The core of the idea was about trying something new.Doritos brought that to life through a tight connection between the brand,the form,and the cast.Implications For BrandsImplications For BrandsUse your branded assets to your advantage to ensure creative halo and dont be afraid t
46、o mix generation icons for wider resonance.Source:DoritosA Network Designed For Whats Next 15WorkdayWorkday“Rock Star”What We SawWhat We SawA whos who of Rock n Roll Hall of Fame inductees,including Paul Stanley from KISS,Ozzy Osbourne,Joan Jett,Billy Idol and Gary Clark Jr.,admonishes“corporate typ
47、es”to stop using the term“Rock Star”liberally to praise each others HR and Finance feats.The commercial subverts the trope of using celebrities to elevate customers to the status of heroes and rather remarks that legends are made from a different mold.Cultural Fluency LensCultural Fluency LensWorkda
48、y pulled off bringing a classic hard rock band/stars into our homes in 2023 in a fresh way.From KISS to Joan Jett to Gary Clark Jr.Members of KISS have been open about speaking out and up against antisemitism and racism.While that may not be known to many,its an important background fact when consid
49、ering celebrities to include in your advertising.We applaud Workday for including a Black man as a leader in the workplace the end scene in the spot.Implications For BrandsImplications For BrandsSeek the balance between referentiality for referentialitys sake and referentiality used to bring the aud
50、ience into the fold.Source:WorkdaySource:WorkdayA Network Designed For Whats Next 16The Revitalization of NostalgiaWith the country still emerging from the pandemic,facing economic uncertainty and global unrest,many brands are playing it safe by tapping into light humor and cultural references from
51、the 70s-90s.One thing for marketers to consider:when you look to the past,youre stepping into a time when the conversation around inclusion was quite different.Underrepresented voices were not at the forefront of consideration and did not carry the weight and importance that they do today.Consider w
52、hether the greatness you are celebrating has a negative connotation for different groups.0 20 2Super Bowl LVII Creative RewindA Network Designed For Whats Next 17RakutenRakuten“Not-so clueless”What We SawWhat We SawShopping site Rakuten has re-create a scene from 90s rom-com movie Clueless,leveragin
53、g cast members Alicia Silverstone and Elisa Donovan to showcase why people should shop at Rakuten for the greatest savings.The pop-culture movie resonates with a wide audience base while tapping into hyper-relevance of current 90s trends in culture.Cultural Fluency Lens/CommentCultural Fluency Lens/
54、CommentConsumers are looking for brands to make them feel good and to have fun amidst the unrest the country is facing.Simultaneously,brands are trying to navigate a more modern world.While inclusion wasnt at the forefront of conversation in the 90s,what might a reprising of a 90s classic look like
55、in 2023?Rakuten didnt have to look far.Two words:Stacey Dash.Or Donald Faison.Did T-Mobile get first dibs?Clueless in the 90s resonated with themes of girl power and sexuality still important today,but it was remiss in the area of size inclusivity.The Super Bowl spot still did not adapt to todays mo
56、vement around size inclusion.Rather,it reinforced body types that perpetuate challenges that people continue to face.Implications For BrandsImplications For BrandsNostalgia is a safe route to bring together communities when tapping into pop-culture.Source:RakutenA Network Designed For Whats Next 18D
57、isney Disney“Disney100 Special Look”What We SawWhat We SawThe Walt Disney Company marked its 100th anniversary this year and celebrated this milestone with a spot that looked back at Walt Disneys legacy over the years,highlighting their diverse storytelling and innovation.Featuring scenes from iconi
58、c Disney films,series,stage productions,theme parks,and fans,as well as a collection of inspiring words from Walt Disney.Cultural Fluency Lens/CommentCultural Fluency Lens/CommentDisney100 has celebrated the past and propelled themselves forward into the future by including diverse and inclusive rep
59、resentation of both characters,and fans and families across diverse groups of race,skin color,age,disability and gender.They are living their truth and standing by it in advertising and beyond.Implications For BrandsImplications For BrandsRepresent and celebrate the audiences who support the DNA of
60、your brand,particularly those who are marginalized to bring forward their voices and stories.Source:DisneyA Network Designed For Whats Next 19Music to Drive Brand BenefitsAn ever-reliable creative device,we saw brands go beyond jingles to gain attention,educate on key benefits and enhance brand reca
61、ll.0 30 3Super Bowl LVII Creative RewindA Network Designed For Whats Next 20T T-MobileMobile“Tell me more about Home Internet”What We SawWhat We SawJohn Travolta,Zach Braff and Donald Faison switch up the lyrics to Summer Nights from the 1978 movie Grease in this T-Mobile Home Internet ad.The trio h
62、armonizes and dances to tell us more,tell us more about the simplicity,speed and affordability of T-Mobiles offering versus typical cable internet providers.Cultural Fluency LensCultural Fluency LensWe love seeing diversity in age.Generally,advertisers disregard people over the age of 45 to“capture/
63、be relevant to a younger audience.”Older people can have fun,entertain,and elicit a smile.Showing older men is always more palatable than older women in advertising.T-Mobile could have really leaned into inclusion and countered gender/age stereotypes by bringing in older women into the story.Implica
64、tions For BrandsImplications For BrandsUsing famous melodies are often a successful creative device to capture audience attention in todays culture,remixing with a new perspective and diverse representation help to most accurately convey brand modernity.Source:T-MobileA Network Designed For Whats Ne
65、xt 21Uber One Uber One“Diddys One Hit for Uber One”What We SawWhat We SawUber enlists Sean“Diddy”Combs to remix famous songs and make“One Hit for Uber One”.The spot includes appearances from famous artists like Montell Jordan“Uber One can save you on rides and eats”,Donna Lewis“Uber One saves you Fo
66、rever”,Kelis“your milkshakes cost way less than before”,and Haddaway“Uber One saves me,saves me,way more”.Cultural Fluency LensCultural Fluency LensThe ad brings back classic hits to reinforce Uber Ones savings message.The cast of artists,as well as their genres,is wide across age,gender,race.Its th
67、e Super Bowl,so we get the repeated use of celebrities.Implications For BrandsImplications For BrandsConsider Billboard hits as an effective hook,especially when they are modernized creatively and with a wide-ranging cast of artists and genres.Source:UberA Network Designed For Whats Next 22Partnersh
68、ips to Drive EfficiencyWhether it was by featuring multiple products from the same parent brand or aligning products in different categories,several Super Bowl commercials brought a united front featuring two or more sponsors,reminiscent of fashion collabs.0 40 4Super Bowl LVII Creative RewindA Netw
69、ork Designed For Whats Next 23Molson Coors+DraftKingsMolson Coors+DraftKings“Actually,Its a Blue Moon Commercial”“Actually,Its a Blue Moon Commercial”What We SawWhat We SawMolson Coors,the 2nd largest brewer in the U.S.,launched its first Super Bowl ad in 30 years with two men in a ninja-like battle
70、 at their local bar.Taking advantage of this broad-reach debut,the company used a portfolio-first approach vs.focusing on a single brand in the 30 second spot.This partner activation with DraftKings also allowed for a bettable winner,with an end frame that resolved in a twist saying,“this is a Blue
71、Moon commercial”.Cultural Fluency LensCultural Fluency LensWhile Miller Coors had to sit on the side lines of the biggest game for over 30 years(due to Ab InBev exclusivity),it came back making strides for a modern,inclusive brand.The lead was cast as a Black man,atypical for your average beer ad.Wo
72、men,while included,were in the background.Implications For BrandsImplications For BrandsWhen appropriate,consider a portfolio approach to showcase product variety and build master-brand credentials.Pushing even further to co-create with partners in that boost influential user engagement is a winning
73、 strategy that we expect to see more of in future advertising.Source:Molson CoorsA Network Designed For Whats Next 24GM+NetflixGM+Netflix“Giving EVs The Stage They Deserve”What We SawWhat We SawWith GMs commitment to bringing EVs in the forefront of its standard line-up,Netflix has joined in by incl
74、uding more EVs in their movies and shows.Following up on last years GM EV ad,Will Ferrell returns by invading Netflix hits like Bridgerton,Stranger Things,Squid Game and others,all to increase visibility of GMs various EVs.Cultural Fluency LensCultural Fluency LensThe talent,including genre of shows
75、,is wide across race,gender,age and more.GM did a great job of borrowing cultural equity from Netflix content:Squid Games,a Korean hit that became Netflixs most popular series ever;Bridgerton,a Shonda Rhimes hit that reimagined the past,bringing us a Black duke,a mixed-race queen,diversity in front
76、of and behind the camera.What a brilliant move on GMs part to bring forth a message about EVs for all all people and places.(even zombies!)Implications For BrandsImplications For BrandsIn cases of large companies with wide-scale product lines,partnerships can provide effective opportunities for mult
77、i-layered alignment and promotion over a series of short-and long-term activations.Using borrowed equity can help partners enhance diversity and representation not only through ads,but also through sustaining content.Source:NetflixA Network Designed For Whats Next 25Emotional StorytellingThe Super B
78、owl is the biggest stage to leave a lasting positive impact on consumers.Emotional Storytelling is a powerful lever and proof point to why Cultural Fluency resonates because we have the ability to relate to other groups and to be moved by their stories.0 50 5Super Bowl LVII Creative RewindA Network
79、Designed For Whats Next 26The Farmers DogThe Farmers Dog“Forever”What We SawWhat We SawThe Farmers Dog commercial is a heart-warming spot that follows the relationship between a young woman and her dog as they grow old together through major life milestones.The ad encourages people to make healthy c
80、hanges in their pets life to increase their happiness and longevity.Cultural Fluency LensCultural Fluency LensThe Farmers Dog taps into the universality of emotion through music,environment,the conveyance of time forward and back.It is told from a singular perspective and holds that perspective.The
81、one question that we all had:What were the casting specs?Marketers tend to lean towards“racially ambiguous”characters,as evidenced by the quantification of skin tone in ads and further validated by studies.We dont discount the experience or inclusion of mixed-race people,but is it to make work more
82、palatable for others or truly to tell a unique and specific story?Implications For BrandsImplications For BrandsSell the emotion of what your product does to sell the benefit of your brand.By selling this emotion youre driving positive brand connection&association.Source:The Farmers DogA Network Des
83、igned For Whats Next 27McDonaldsMcDonalds“Knowing Their Order”What We SawWhat We SawThis year McDonalds ran their spot during pre-game,generally held by fast-food chains who are looking to capitalize on orders for game-time viewing.McDonalds,ahead of Valentines Day,featured seven real-life couples t
84、alking about their loved ones favorite McDonalds meal,acknowledging food as a love language.Cardi B and Offset feature to launch their meal curated by the couple.Cultural Fluency LensCultural Fluency LensMcDonalds lands a strategy and evolves and executes it brilliantly.While the brand has come unde
85、r fire from employees and owner operators lately for discriminatory practices,the brand has grown their business by connecting with people of all walks of life.The brand leverages diverse celebrities(from BTS to Travis Scott to Mariah Carey to,now,Offset and Cardi B),but doesnt forget about how ever
86、y day people connect with the brand and the food in Know Your Order.The inclusion of a people with disabilities,older people,a couple speaking Spanish did not feel forced as the story of the brand and the people were seamlessly connected.Implications For BrandsImplications For BrandsConnect authenti
87、cally with fans by leveraging the culture that influences them.Source:McDonaldsA Network Designed For Whats Next 28Closing ThoughtsClosing ThoughtsTrue Representation Needs to Go Beyond True Representation Needs to Go Beyond CastingCastingOur analysis shows that most brands relegated diverse groups
88、in the background of their ads,unless they were featuring people of color who are immediately recognizable for their stardom.Marketers should strive to tell unique stories that connect audience members with the experiences of other groups,by placing those experiences in the foreground,especially whe
89、n the stage is this big.Playing It Safe Shouldnt Mean Going Playing It Safe Shouldnt Mean Going BackwardsBackwardsHumor,nostalgia and human emotions are great tools to connect with as many audience members as possible.But when seeking broad appeal,there is a concrete risk of perpetuating biased trop
90、es.Brands should ensure they interrogate their creative briefs from different perspectives,rather than assume that referentiality will have the same connotations for all viewers.And remember than when it does,its possibly because the work is generic.Its All in the BalanceIts All in the BalanceTo gro
91、w,every brand needs to reach a wide range of people people from different backgrounds,different color,gender.While mass marketing will always be about reaching the many,its evolved to being inclusive of all.If youre not being inclusive,youre excluding.Which means that we need to be mindful of tellin
92、g many stories-those of White people,Black people,Indigenous people,people with disabilities,etc.For too long,our efforts have leaned too far in a singular direction.Brands should consider whether within their creative platform there is the right balance between these types of stories and those givi
93、ng voice to other perspectives.Ideally brands should afford to both the same amount of time in the spotlight.Super Bowl LVII Creative RewindA Network Designed For Whats Next 29References&Notes:References&Notes:1 1ANA Masters of Marketing 2022 Rewind(dentsu).2 2Super Bowl Commercials Reflect Waning D
94、E&I Commitment in the Ad Industry(Ad Age).3 3Four members in the Dentsu Creative Cultural Fluency team counted various dimensions of diversity throughout the game.There is some margin of error,but the numbers reflected are very close to what was shown during the game.Not all ads were aired in all pa
95、rts of the country.4 4Marketing Still Has a Colorism Problem,May 2021(Harvard Business Review).5 5 Even Amid Diversity Push,Brands Are Still Failing to Make Consumers Feel Represented in Ads(Morning Consult).Super Bowl LVII Creative RewindContributorsContributorsAnne St.Pierre,VP,Integrated Strategy
96、,dentsuAsha Cowell,Director,Integrated Strategy,dentsuTameka Linnell,SVP,Cultural Fluency,Dentsu CreativeJack Boitani,Director,Content Development,dentsuAbout About dentsudentsuDentsu is the network designed for whats next,helping clients predict and plan for disruptive future opportunities and crea
97、te new paths to growth in the sustainable economy.Taking a people-centered approach to business transformation,we use insights to connect brand,content,commerce and experience,underpinned by modern creativity.As part of Dentsu Group Inc.(Tokyo:4324;ISIN:JP3551520004),we are headquartered in in Tokyo,Japan and our 65,000-strong employee-base of dedicated professionals work across four regions(Japan,Americas,EMEA and APAC).Dentsu combines Japanese innovation with a diverse,global perspective to drive client growth and to shape society.Visit:;.A Network Designed For Whats Next