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1、PERSPECTIVES IN E-COMMERCE:Key Trends,Challenges and Actions for 2023Confidential|Copyright ChannelAdvisor 2022Have a question?Use the Q&A feature to send messages.Todays presentation will last approximately 40-45 minutes.Yes!The webinar is being recorded and will be available on demand.Housekeeping
2、Confidential|Copyright ChannelAdvisor 2022A Multichannel Commerce Platform Built for Efficient GrowthAllows brands and retailers to integrate,manage and optimize e-commerce operations across the entire consumer journeyMarketplacesFirst Party/Drop ShipDigital MarketingShoppable MediaFulfillmentBrand
3、AnalyticsConfidential|Copyright ChannelAdvisor 2022Link WallsVP Digital Marketing StrategyLink is responsible for ChannelAdvisors Digital Marketing Strategy,serving as a strategic consultant to leading brands and retailers.Drawing on over 15 years e-commerce experience,he works closely with customer
4、s and industry partners to shape the future.Confidential|Copyright ChannelAdvisor 2022What Were Discussing TodayMacro Commerce EnvironmentKey Trends to WatchStrategies for Success in 2023Wrap-Up and Key TakeawaysQ&AConfidential|Copyright ChannelAdvisor 2022Confidential|Copyright ChannelAdvisor 2022M
5、acro Commerce EnvironmentConfidential|Copyright ChannelAdvisor 2022Confidential|Copyright ChannelAdvisor 2022Reopening,strong job market,cash-flush consumers inflationRising interest rates,increased consumer debt recessionConfidential|Copyright ChannelAdvisor 202210Inflation has reached levels not s
6、een in 40+years but is perhaps moderatingConfidential|Copyright ChannelAdvisor 2022Ocean Freight Rates Are NormalizingSource:Frieghtos Baltic Daily IndexNature is healingConfidential|Copyright ChannelAdvisor 2022Starting to See Prices Come Back Toward NormalConfidential|Copyright ChannelAdvisor 2022
7、In response the US Fed has raised rates more aggressively than any time in the last 40 years.Confidential|Copyright ChannelAdvisor 2022.which has burst the bubble on nearly all asset markets and weighed down consumer sentiment.Source:University of Michigan consumer sentiment indexConfidential|Copyri
8、ght ChannelAdvisor 2022Stimulus Checks Have Been Replaced with Credit CardsConfidential|Copyright ChannelAdvisor 2022and yet the job market has remained very resilient in the US.Confidential|Copyright ChannelAdvisor 2022Confidential|Copyright ChannelAdvisor 2022Confidential|Copyright ChannelAdvisor
9、2022Overall economic environment is slowing down consumer spendingJob market remains strong,despite tech layoffsE-commerce remains a significant portion of overall retailMany aspects are normalizing,such as freight rates,which should help inflationTrends vary widely based on category2022 Wrap-UpConf
10、idential|Copyright ChannelAdvisor 2022Key Trends for 2023Confidential|Copyright ChannelAdvisor 2022Privacy and Regulatory Battles IntensifyConfidential|Copyright ChannelAdvisor 2022Apples Changes Have Hit Social Media HARDConfidential|Copyright ChannelAdvisor 2022Third-Party Cookies:Their Days Are N
11、umbered But the Number Keeps Getting BiggerConfidential|Copyright ChannelAdvisor 2022Social Platforms Continue to Move Toward FrictionlessConfidential|Copyright ChannelAdvisor 2022Newer formats aimed more directly at shoppingLeverage product catalog to display product-specific contentTikTok for Comm
12、erceConfidential|Copyright ChannelAdvisor 2022Rise of Retail Media*Revenue is trailing 12 months through Q3 2022Growth rate is most recent quarter y/y.+3%-4%+25%Confidential|Copyright ChannelAdvisor 2022Advertising revenue grew 25%to$9.5 billion in Q3Past 12 months ad revenue was$36 billionAmazon Ad
13、vertising Revenue Growing RapidlySource:AmazonConfidential|Copyright ChannelAdvisor 202228Delivery Rising Consumer Expectations,Rising CostsSource:Business Insider Intelligence|Dynata/ChannelAdvisor survey:1,001 active US consumersClick-to-door times shrinkingNext-day delivery becoming the new normS
14、ame-day delivery in many marketsCarriers now deliver 7 days a weekStricter requirements for Amazon SFP sellersShipping surcharges and increases on the rise49%of consumers say theyve used“click and collect”(or curbside pickup)options since the outbreak of COVID-19Confidential|Copyright ChannelAdvisor
15、 2022More and more retailers are looking to extend their selection by experimenting with new modelsMany different models here but aim is to better compete with broader selectionEverything Becomes a MarketplaceConfidential|Copyright ChannelAdvisor 202230Consumers Are Choosing MarketplacesGlobal consu
16、mers who say they regularly use multiplemarketplaces for browsing,shopping or buying76%Source:Dynata/ChannelAdvisor consumer survey 2022Confidential|Copyright ChannelAdvisor 2022Key Strategies for 202332Confidential|Copyright ChannelAdvisor 2022Strategy#1Be EverywhereConfidential|Copyright ChannelAd
17、visor 2022Consumer Journey Is More Varied Than EverConfidential|Copyright ChannelAdvisor Confidential|Copyright ChannelAdvisor 2022Consumers Shop Everywhere3527%US&Europe24%82%89%52%Q:In the past 12 months,have you researched products on any of these sites?41%28%85%56%71%AustraliaSource:Dynata/Chann
18、elAdvisor consumer survey 202236Confidential|Copyright ChannelAdvisor 2022Strategy#2DiversificationConfidential|Copyright ChannelAdvisor 2022Diversification Builds DurabilitySupply ChainChannelGeographicFulfillment38Confidential|Copyright ChannelAdvisor 2022Strategy#3CollaborationConfidential|Copyri
19、ght ChannelAdvisor 2022Brands and Retailers Need to Collaborate to Succeed40Confidential|Copyright ChannelAdvisor 2022Strategy#4Invest in First-Party DataConfidential|Copyright ChannelAdvisor 2022Apples changes and the coming demise of the third-party cookie are driving thisFirst-party data can enab
20、le a much better understanding of your customer baseFirst-Party DataConfidential|Copyright ChannelAdvisor 2022In closingConfidential|Copyright ChannelAdvisor 20221.Building the capability to sell through multiple channels your own DTC site,marketplaces,social channels,etc.is critical for long-term s
21、uccess.2.Multichannel strategy requires ongoing evaluation of the digital shelf to ensure optimal product content,pricing,etc.3.Advertising is needed to be found regardless of the channel Amazon,Facebook and Google will continue to gain strength and monetize their audience.4.Invest in fulfillment as consumer expectations will only continue to rise.5.Product data is at the core of“being shoppable”and an area brands should invest in.Key TakeawaysConfidential|Copyright ChannelAdvisor 2022Q&AThank YouEMAILSOCIALlinkwallsSCHEDULE A FREE DEMO WallsVP,Digital Marketing Strategy,ChannelAdvisor