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1、Learn how to deploy an effective back-to-school strategySchools in session:Make the most of your partnerships by catering strategy to each partner type.Sharpen your pencils,marketers!Consumers are projected to spend nearly 3%more year-over-year preparing students for the upcoming school season with
2、sales reaching an estimated$71.7B.As brands across apparel,technology,accessory and office categories prepare to capture a piece of this spend,leveraging the partnership channel effectively is critical to tapping into target audiences at a controlled costresults that require more than a one-size-fit
3、s-all strategy.When developing your back to school strategy,make the most of each partner category with optimizations that are catered to the strengths of each partner type.Get started by considering the key benefits of each partner type,and how you can provide them with the material they need to re
4、ach and convert their target audiences during the back-to-school season.Lets take a look at the different partner types and our optimization recommendations.Typically targeting savvy shoppers with promotions and discounts,coupon/voucher partners are focused on providing discounts and incentives for
5、their customers.Key benefitCoupon and VoucherFor brands that are less promotional but desire to optimize coupon/voucher partners,create a back to school landing page on your site featuring must-have products for the seasona strategy that draws the attention of back-to-school shoppers without offerin
6、g a discount.Create a back-to-school section.Develop a marketing calendar that supplies partners with a deal or discount to promote to their audience.While a sitewide discount typically performs the best,brands that arent able to support such can offer free shipping,buy more,save more,free gift with
7、 purchase or category-specific discounts.Launch a promotion.Message already-discounted products by generating creative content in the form of links or banners to promote sale products for back to schoolpromotional messaging that will ensure you are featured where your competitors are without offerin
8、g a seasonal deal.If youre able to offer a deep discount sitewide,on a specific category or an individual product,consider offering an Exclusive Code to a single partnerfunctionality that enables only the partner assigned to the offer to be rewarded commission for referred transactions.Drive to prod
9、ucts on sale.Partnerize technology tip:Optimization recommendations:ContentRanging from large,media-style sites to individual creators,content partners focus on providing quality content to their audience,typically around niche topics of interest.Key benefitGenerate a newsletter to share the latest
10、collections or products with partners,providing them insight into pricing and seasonal inventory available exclusively from your brand.Deploy a newsletter highlighting best sellers or new inventory.Incent partners to drive new customers by setting up an increased commission structure for first-time
11、buyers.Set a new customer commission rate.Share styled outfits or seasonally relevant imagery of your products in a shoppable lookbook or on a featured landing page.By providing this link to content partners,they have the material they need to inspire and incent their consumer base to transact.Partn
12、erizes dynamic commissioning capabilities enable brands to create sophisticated reward structures based on transaction attributes including custom rates for new vs.existing customers.Deploying an increased new customer commission rate to your partners incentivizes them to promote your brand in featu
13、red placement,increasing conversion propensity for first-time buyers.Create a back-to-school lookbook.Partnerize technology tip:Optimization recommendations:Helping consumers to make smarter shopping choices,comparison and review partners provide customers with a variety of pricing,styles and/or rev
14、iews when theyre searching for products or services.Comparison/review partners also rely heavily on feeds to provide their audience with the most up-to-date content.Therefore,making the most of this partner type requires a focus on feed health.Key benefitComparison and ReviewAdd creative content tha
15、t gets straight to the point,such as”Check out our back to school sale”.Simple naming conventions are easily matched to partner feed requirements.Keep creative messaging short.Deactivate expired links,images and banners that are still live for your partners to ensure that back-to-school offers and m
16、essaging rise to the top for easy access.Remove outdated creative.By setting start and end dates,feeds automate the promotion and removal of creative content based on the brands desired dates for maximum relevancea practice that draws attention to seasonally relevant promotional messaging.If your ca
17、mpaign doesnt currently include a product feed,be sure to add it to your program!If you already use a product feed,ensure that its not producing any errors within the platform,and resolve any issues as soon as possible to keep the most up-to-date inventory data available to your key partners.Add end
18、 dates to school-specific creative.Partnerize technology tip:Optimization recommendations:Cashback/loyalty partners foster relationships with loyal customer bases by delivering rewards to their consumers in the form of a percentage of their purchase being returned as cash back or points.Key benefitC
19、ashback and LoyaltyConnect with rewards partners to negotiate a cash back or points share with their consumers.For example,inquire about sharing the full amount or a temporary commission increase with consumers vs.adhering to the typical splitan incentive that will create a sense of urgency to trans
20、act for loyalty consumers!Negotiate commission share.Many cashback and loyalty partners offer seasonal events that provide consumers with larger amounts of higher cash back or points.Reach out to these partners to inquire about participation to ensure that you get the most eyes possible on your prom
21、otional messaging.Participate in cash-back events.Audit cash back and loyalty sites to ensure that your reward rates are in line with your competitors.When it comes to consumers seeking cash back,the rewards they receive for transacting could make a difference in which brand they choose to buy from!
22、Create a group of cashback and loyalty partners in the platform.Then,leverage dynamic commissioning structures to deploy an increased reward specifically to this group for a set period of timean increased incentive that will motivate these partners to provide you with improved placements and also cr
23、eate a sense of urgency for consumers to transact!And,be sure to communicate the temporary increase with this group to ensure they are aware of the reward lift.Remain competitive.Partnerize technology tip:Optimization recommendations:Display partners open up your products to their audience by adding
24、 display ads,banners,video,interactive and other visual content to websites to drive traffic to your contentcontent variation that captures the attention of consumers that are accustomed to sifting through traditional links.Key benefitPreparing your campaign for display/media partnerships requires a
25、dequate representation from them in your partner makeup to take advantage of your content.Diversify your partner makeup to include display/media partners by visiting Discover,Partnerizes recruitment and activation engine,on the top nav in the platform.From here,you can easily sort prospective partne
26、r results by partner type to surface and activate new display/media partners.Partners provide their contact information in partner profiles,available via the Partners tab on Partnerizes top nav.Reach out to display/media partners using the contact information provided in their partner profile to dis
27、cuss preferred content types and unique opportunities.By creating a one-to-one connection,youll foster your relationship with the partner and be top-of-mind for their next featured opportunity.Ensure that this category is well represented in your partner makeup.When adding creative content to your c
28、ampaign,ensure that you are taking advantage of content types beyond traditional links to include imagery,too.Deliver a range of creative content types.Optimization recommendations:Partnerize technology tip:Display and MediaInfluencerInfluencers generate niche content and deliver product reviews,sty
29、led posts and brand introductions to their highly-engaged audience.They can do this in many ways,from using products in a social media video to writing about a product or service in their blog.Key benefitInfluencers dedicate significant time and energy to providing their audience with the content th
30、ey cravea commitment that typically necessitates post planning well in advance.Dont wait to get in touch with your targeted influencers for post scheduling during back to school season and beyond.Coordinate features early!When negotiating with influencers,consider cross promotion as a bargaining chi
31、pa feature on your site or social media that would aid the influencer in growing their own audience and engagement.Cross promotion.Whether youre optimizing nano influencers or macro influencers,providing gifted product that youd like them to promote aids them in creating their imagery and posts.Befo
32、re sending a product,connect with the influencer to discuss their media rates,collaborate on which piece theyre interested in promoting and which product or category would make the biggest splash with their audience.Depending on the size and reach of the influencer,flat fees that they demand for pro
33、motion and exposure may be out of your budgets reach.Communicate with the influencer directly to negotiate lower flat fees in exchange for any of the optimizations above paired with a significant commission increase for a predetermined durationpay-for-outcome rewards that ensure the influencer is eq
34、uitably rewarded for value provided.When negotiating,remember that unlike some larger,more generic partnerships,influencer relationships often develop into long-term working relationships where sharing your brand with their audience is akin to a recommendation from a friend.Collaborate accordingly,a
35、nd enjoy a lasting partnership that enriches with time.Gift product.Partnerize technology tip:Optimization recommendations:Sub-AffiliateMaximize the number of affiliates that you are able to work with by launching a partnership with a single partner that represents a network of partnerships.Key bene
36、fitSub-affiliates keep those joined to their sub-networks in the know about new brand partnerships through various mediums,for example,newsletters.Discuss opportunities to appear in these newsletters to ensure that you are optimizing the best-match sub-affiliates in the network.Negotiate internal op
37、portunities.Working with a sub-affiliate partner does not guarantee that your brand will be promoted by all of the partners sub-affiliates.Connect with the partner to ensure that you are exposed to the most relevant sub-affiliate groups within their network so that you are reaching the most relevant
38、 audience.Discuss exposure with target audiences.Reach out to sub-affiliate partners and let them know your campaign goals.By providing the partner with this transparency and opening lines of communication,youre able to find best-match sub-affiliates to work with within their network of partners.Par
39、tners can implement parameters on their partner channel links to provide insight into their impact on a conversion.By enabling richer visibility into sources of consumer engagement,brands and partners unlock respective benefits that allow for program optimizations and improved partnerships.Share your goals with sub-affiliate partner contacts.Partnerize technology tip:Optimization recommendations:Learn more about optimizing partnerships by getting in touch at .